The whole drive and direction of this work is the creation and implementation of what will be nothing more than a level playing field. So that those who are creative, hardworking and entrepreneurial can ethically thrive, whilst those who are driven differently and for whatever reason are just happy to exist, can do so, without those who are in a dreamed up race to the top continually changing the rules of the game so that less ends up being even less, whilst more just adds more.
Contrary to current and unethical capitalist thinking, you do not need to attain or maintain excessive personal wealth in order to thrive.
If the rules of the game are fair to everyone, the players in the background can still enjoy taking part, whilst those who have pushed themselves will always have the opportunity to cross the line and feel like they have achieved a win.
Adam Tugwell 