To change minds, share the message as a conversation. Don’t even attempt the hard sell | Things to Consider | A Community Route

People don’t buy anything if they believe that they cannot afford the cost.

A key part of spreading the word and changing minds before necessity starts to do the work for us is to remember and always bear in mind that the world that we are leaving is one where everything is about money and values are based on what money is involved.

Those who are still ‘invested’ or ‘bought in’ to the dying system, will quite literally see the change in the way of living that we must all embrace as one that will lead to loss. It will therefore be perceived as a change that they simply cannot afford.

People who have a different view that is embedded and aligned with who they are, will always respect a reasoned conversation rather than a sales pitch – especially if the first words you utter, would otherwise become the excuse to make you wrong and shut you down.

Talk to people as fellow humans and as adults sharing the same, but different experience. Use common ground to demonstrate credibility and the experience that gives value to who you are.

A win might not always be evident at the time. But if you have listened as well as spoken, and avoided doing anything that makes that other person wrong, your reason and truth will travel and have good effect.