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The qualitative has become all about the quantitative

We have quite literally moved from valuing effort, experience and the end result or outcomes, to what cost or income the process will generate.

We do so in such a way that we now overlook or simply forget the qualitative aspects of any process, and this is why so many of us so often find ourselves questioning why the customer service or the way that we are treated by anyone we buy a service or goods from, seems to be increasingly poor.

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