Whichever way we turn, we have started to hear the media using the term ‘post truth’ as a label for just about every piece of news with which someone, somewhere disagrees. Some are more direct and call these stories lies. But politicians and activists have been using the same methods that they do now that they have for generations before the events of 2016 were even thought as being the remotest of possibilities. The only thing that has changed is that this method of communicating politically expedient truths has simply been given a name.
Perhaps it isn’t surprising that this as happened, given that both the result of the European Referendum and the US General Election went completely against the establishment script, leaving many of most skillful users of this manipulative dark art crying foul, simply because the very same weapon that they have used against so many, has been so effectively been used against them.
So what is the ‘post truth’ – It literally sounds as if we have entered an era where everything now being said and done in government has progressed beyond the point of being true?
To be fair, we often say to others observing and discussing the same events that we experience, that they are ‘unbelievable’. But this is a turn of phrase that doesn’t suggest that these events or what has been said is untrue. It reflects a reality that the acts of the political classes often defy logical explanation; that they present outcomes it would be unlikely to imagine, or that the stories we hear are of kind ‘that you simply couldn’t write’.
Words present a different challenge again and we must be mindful of the fact that a story which one person’s experience tells them is true, can all too easily be dismissed through the eyes of another who has had an alternative or perhaps wider level of experience.
Sadly, the world of politics long since arrived at the point where saying that something was true – but in reality only just from the point of view of the speaker, would mean they could make what are wilfully misleading statements, whilst ‘honestly’ painting that particular perspective or alternative reality as being true.
Doubling down or the art of sticking to the story or script makes watching media interviews with politicians from all sides absolutely cringeworthy. I am sure I have not been alone in wondering ‘why the hell don’t you just tell them the bloody truth?!’
Unfortunately that’s how today’s unethical and morally devoid political establishment operates and how it expects new entrants to always behave. Whether always being ‘on message’, accepting that as a junior politician you will be told what you will think, or simply becoming a vote to be used in government at the will of the party leadership as soon as the elections are over, that is the distasteful and utterly dishonest way that the current political regime works.
Trump, Cameron, Farage, Osborne, Johnson, Gove, Hannan, May and every figurehead politician we can identify as having played a role in key events this year have all been telling us their very own truths. What they are not however, are genuinely or completely false. And we should all be very concerned that there is now a growing movement at work which is looking to filter ‘fake news’ from the material that we read. A development which has been spearheaded by the work which Facebook is now doing.
Fake news in its genuine sense is a concept which social media has facilitated and a source of satire and ridiculous comedy that most of us thoroughly enjoy. The Poke, The Southend News Network, Newsthump and The Onion are but just a few of many more that we can as easily have posting to our newsfeeds each day.
We access them just the same as the apparently legitimate sources we read like the BBC, Sky News, The Guardian, The Telegraph, The Independent, The Times, The Huffington Post, The Wall Street Journal, or again a great many others too. Yet even they all promote the truths of the journalists, the editors, the companies that own them and the advertisers who pay the bigger part of their wages within them too.
People do know and understand the difference between ‘real’ and ‘fake’ news already. They do not need filters – which will inevitably contain the bias or prejudices of the people who run or program them – to ensure that they are only exposed to news that they can ‘trust’.
In a certain manner of speaking, no form of news can really be trusted today, as very little of the news we read or hear arrives on the screen in front of us without some hint of opinion being present. This has always been the case on a broader level within the various parts of the national press. But it does now seem to have become that bit more unpalatable to dissenters when a reader’s exposure to the ‘wrong’ stories through targeted material they often really want to read removes the chance that the alternative – or to others the ‘acceptable’ or ‘correct’ point of view will not be revealed to them.
If every reader or viewer were to engage with the news that reaches them by thinking critically today, the media industry would simply cease to exist overnight. But that doesn’t mean they are unaware of the realities and truths at some level.
It has long been accepted socially that opinion is what makes news sell and what turns ‘news’ into a product that we then want to buy. However, we certainly don’t want to read, watch or hear anything with which we don’t identify, and this is the indisputable truth that all of those who now want to control news for their own purposes will be very quick to deny.
image thanks to unknown