In the Book ‘Levelling Level’ I discussed the food issues relating to what we need vs what we want, and how the future is primed to require that we return to a very simple relationship with the food that we eat – because much of what we ‘live on’ today, may soon become unavailable, unaffordable or in all likelihood both.

The foods that we eat are making us ill. In some cases, they are actually killing us. And the only real reason that we have been and continue to fall over ourselves to eat foods that are fashionable and apparently taste good, is someone somewhere makes a lot of money when we buy into a narrative that’s based on nothing that is easy to see.

Regrettably, it’s no longer as simple as parents and self-sufficient adults choosing between healthy eating and eating ultra processed foods or living on takeaways.

Food that’s good for us is expensive to buy. Healthy food can be expensive to prepare. And life is conditioned to make us believe that fast everything is good for us and is the very best way to live – no matter the damage it does in ways that many would find hard to believe.

The stories and marketing campaigns that make the system work this way are convincing. Because they always contain a small element of truth. No matter how irrelevant to the key subject it might be.

Bad food certainly tastes good. But how do you feel after you’ve eaten it?

Ultra processed food certainly appears to be the quicker and easier option and it seems to always be available here and now. But have you ever considered the real cost – that’s the cost beyond what we pay for food that has no identifiable resemblance to whatever it contains?

Basic, or rather essential foods, are the vegetables, meats, fish, dairy products and breads that require no processing or very simple and straightforward processing to prepare for eating that we might call traditional and would be carried out by hand or simple mechanical processes such as milling through a water powered or wind powered windmill.

Basic or Essential Foods are those that we can prepare ourselves or can access them with only one or perhaps only two steps of handling or preparation between our front door and the farm gate, orchard or quayside from where the raw ingredients were harvested or unloaded from the catch.

Good, healthy and nutritious basic foods that come from the  UK or around our shoreline only seem to be expensive now, because the whole food production system has been engineered in such a way that UPFs and foods that come via very large supply chains are considered to now be normal. However, they are only normal because they are the most cost effective ie profitable way for the big companies retailers and commercial interests that make ridiculous profits from a system that otherwise defies all logic.

If you are ready to eat healthy and embrace sourcing and preparing food that is nutritious – and delicious in its unadulterated forms, you could be helping to increase U.K. food security by making this very positive switch.

The more we buy local vegetables, dairy products, breads, pies, cakes, fish, hams, bacon, sausages, other meats and foods like these that local farmers, growers and fishers offer us, the better the offering will become and the better the prices will be for us all.

Demand will help producers to switch their business models and the operational processes within them to working in ways that are not only sustainable, but with every step will help make the U.K. food supply more and more secure.

If you have access to a farm shop, farmers market or fresh fish delivery round that connects with one of the UKs amazing fishing ports, please use them – even if only as a special treat. Tell everyone you can where they are and what they do.

You’ll be helping our producers to change their businesses in a very positive way.

But above all, you’ll be helping U.K. farmers, producers and growers to help you!

Awake in the early hours of this morning, I went through my social media feeds and didn’t have to travel far before a post from Reuters popped up that flagged the upcoming profit announcement from Tesco, which as a BIG retail business currently holds a 27% share of the U.K.s grocery market.

To make it easier on my early hours and flu ridden brain, I decided to narrow the figures down to the equivalent of one weekly shop per household. The purists amongst us would argue that it needs to be more precise (I use a Tesco Express as well as the local superstore and am sure many others do to). But for the purposes of getting some perspective, the results are pretty much the same.

What I ended up with (and please feel free to correct me if my 2am mathematics was out) is that of the households that shop weekly at Tesco, an average £8.38 of the cash price of that shop or the payment is pure profit for Tesco. Or, rather, that is the money they pay to their shareholders via dividends at the end of their company year.

My guess is, that’s plus or minus the equivalent of 10% of most of our shopping bills. When you put it into this context, it seems rather a lot.

And that’s before thinking about what all the big corporate interests that sell goods to Tesco make, when they are big enough and have clout enough to dictate to a retailer of this size and with this level of market share what the prices and margins will be.

However, the question ‘What is an acceptable level of profit?’ does become cloudy when we add the perspective that a local farm shop or food trader at a local farmers market may not be able to function with a percentage profit margin, that for a very SMALL business is likely to be catastrophically low.

The issues around our food supply and how we make production sustainable across the UK whilst also making it secure and fully accessible to all are very complex indeed.

One of my greatest frustrations, is the reality that growing numbers of us know there’s a big problem growing with food and keeping us all well fed. But nothing really helpful is happening, because the positions that all the stakeholders have, really aren’t in any way joining up.

‘But the problem is clear!’ I hear you say. And yes, to you, whether you are a farmer, a grower, a fisher, a retailer, a consumer or whatever; the way you see the food problem or any one of a number of them may well be very clear indeed.

The trouble is, everyone is seeing the food problem or rather problems, from their own perspectives and therefore, in a range of very different and sometimes conflicting ways.

Regrettably, being able to see the reality of the situation is one thing. Getting so many different stakeholders or groups of stakeholders to accept that there are alternative perspectives that are just as real as their own perspective to others, is entirely different.

It doesn’t matter whether the perspective is correct, incorrect, misled or only partially formed. If it makes up part of your belief system, the chances are that you are emotionally tied into it and won’t find it easy to see the situation easily in any other way.

During the research and outreach that I have planned as part of The Growing UK Food Problem, I intend to focus on as many of the different perspectives as possible. However, with the risk of a food crisis being very real, and with nobody appearing to even think about how we feed the UK if for instance the borders to our Country  should be bolted closed, it’s the outlook of our Farmers and Producers that is the most important to think about – right beside that of the general public or end consumer i.e. that of our own.

I expect to be challenged at the very least by some of the great farmers that I already know. But what is very clear to me is farmers and producers have become dependent on financial incentives, subsidies and contractual arrangements with big businesses (that in some cases at least arguably have no real reason to be in farming other than making a profit).

This ‘dependency’ on government and ‘free cash’ has already done significant damage to key UK sectors whose participants are arguably some of the most entrepreneurial and creative around. But have been done a massive disservice (as we have) by centralised EU rule making, that is nothing more than globalisation in a localised, franchised or more publicly acceptable form.

Like many of you, I have read of the frequent attempts made by Industry lead Minette Batters on behalf of the NFU, to warn of the impending food security crisis that is very much here already, when considering that only around 50% of our food (or rather the equivalent of) is grown and produced here at home, in the UK.

Instead of listening, the payback is the political stupidity of out of touch politicians. Perhaps best illustrated by the recent comments made by Jacob Rees-Mogg, that echo decades of inept political thinking that stumbles from one crisis to another by out-of-touch rules such as none of the food the UK Population needs to survive, needs come from within the UK.

Farmers and Producers don’t see the alternative way of thinking. Because culturally they see the way things work today as being ‘just the way that it is’.

Yes, there are good reasons why an industry that’s already on its knees doesn’t want to take on the role and responsibilities of repurposing and redefining their role in the food supply chain. At least not without the financial help that a proactive and risk-aware government and political system would have already prioritised for the safety and security of the people it is supposed to represent, perhaps years ago.

But without stepping away from the shibboleths and the ‘ties that bind us’ to the same thinking that created this whole mess, there is a genuine and very credible risk that what is left of UK farming wouldn’t be able to feed the nation if a national emergency were to arrive in a way that many looking more closely now expect. Potentially VERY soon.

And that if the direction of travel should continue, where farmers and producers continue to be led by people and interests who either don’t have a clue, or have other vested interests that are in no way aligned wither with UK food security or sustainable agriculture, we are really no great distance from a situation where the infrastructure and resources that could be redirected to local production today, simply wont be there for us to do so within a very short period of time.

For the second time in what is probably a week, I’ve just seen an article linked about the history of money.

The timing is unlikely to be an accident, given that the money system we have is being rapidly inflated towards a systemic collapse. And that was before the BRICS partners began taking meaningful steps towards the destruction of the Petrodollar and the US Dollar Reserve Currency Status.

It is often said that history is written by the victors of wars. Perhaps it should also be applied to controllers of any monetary system – that is when money or currency has itself taken on a role which means it is valued in such a way that gives power when the system can be controlled.

Money isn’t real. It isn’t a thing. Its true purpose – before that purpose was wilfully misrepresented and manipulated – is to be a medium of exchange for anything and everything that has value.

Money is a tool and nothing more.

Instead, Money has become the ‘thing of value’ itself. Meaning that everything else, whether it’s the effort of a labourer, the time of a professional, the purchase price of a house, or the cost to buy and cook the essential food that everyone needs, no longer holds the real value that it should.

The value of things in life that really do have value, that should be dictating the size, scope and way that economics work, are instead dictated by the technicalities of how a very sick and self-serving monetary system operates.

The history of anything only matters if you intend to make it real or legitimise it or whatever you intend to anchor to it. That’s why so many politically correct and woke people are falling over themselves to rewrite and manipulate history to give ‘truth’ to whatever it really is that they intend to do.

The question is, why do the architects of the coming monetary collapse feel it is so important to focus on the history of money right now?

Hold on! I hear you say, ‘Who are BRICS?’ ‘What’s a Gold Standard?’ ‘How can things I’ve never heard of put the global order at risk?’

And that’s the first point. How much do any of us know about what’s really going on, not only across the world, but anywhere outside of our own lives, our bubbles or the information sources that we choose to read?

If that question doesn’t concern you, it should.

If voices and messages that sit outside the mainstream news are correct, you and I, and pretty much everyone across the Western world is going to be hearing a lot more about BRICS, it’s new gold-backed money and the problems that it’s about to cause for us all, very soon.

A growing number of countries that we have been conditioned to look down on, could be about to attempt to blow up the way money works and rebalance the world’s one-sided economic system in favour of themselves.

We are too preoccupied with our own problems to see everyone else’s, elsewhere.

Whilst you may already have been touched by rampant inflation and the cost-of-living crisis we are experiencing in the U.K., the process that caused it has been ongoing for a very long time.

The issues the UK faces the massive wealth inequality that we have was caused by little more than greed. But the problem was only accelerated by the actions of our politicians in their response to the Brexit vote, the Covid pandemic and how the west has regrettably involved itself in the War in Ukraine. It wasn’t started by them.

What many do not realise, nor understand – and that includes many of the politicians that we have elected to know better – is that our own, or rather the Western-led monetary system that we currently have has been corrupt and has been run and managed by corrupt people and interests since it was first dreamed up and brought into being, over half a century ago.

The problem for the establishment is that no matter what happens or what they do, a corrupt way of running everyone’s lives can only be hidden for so long.

One way or another, the wheels are about to fall off.

We once had our own Gold Standard. But for the few, it was never enough.

Before 1971, for good or for bad, money worked in a more sensible and restrained way.

At that time, gold worked as an anchor for the way that our financial and economic system worked.

Gold provided a physical reference point that kept the flow of money in check. Because in theory at least, you could exchange the bank notes or cash that you have in your hand (which is a promissory note) for the equivalent in real money, if you were to surrender it to the Bank of England at any time. (Please take a look on a bank note and you will see the words from the Chief Cashier that says ‘I promise to pay the bearer on demand’)

The principle of the money system before 1971 was that the cash in circulation – or all the banknotes that people and businesses held at any one time – would be equivalent to the amount of gold that the Bank of England physically held at that time.

For practical reasons it made a lot of sense for people not being required to carry piles of gold around with them.

But the system was also built on trust and therefore the belief, that the Bank of England and whoever was influencing it – i.e., the Government, could always be relied upon to do the right thing where our money was concerned.

Even if money was leveraged (which means banks and financiers are quite literally and legally allowed to pretend they have X number of times the value of whatever money they actually have), all of the money that was in circulation was at best equal to, or at worst proportionally restricted to the amount or the value of the gold that Countries then held, and had physically stored in a bank vault somewhere.

Establishment mentality: ‘If they don’t know we are doing it, they won’t believe it to be true’.

The problem is that this kind of trust becomes assumed by us all, because everybody behaves as if its normal. It’s the way that things are done.

But that trust can be as easily abused by people with responsibility, just as it would be abused something trivial were to happen that brought into question the trust, we have with any person known to us in ‘real life’.

Regrettably, for those greedy for more money, more influence and more power, who were able to influence the system and our politicians at the time, such restraints meant that the commercialism and age of consumerism that was unleashed upon us after the second world war, could never deliver enough gain.

They could see ways of making more money, and they wanted to access those ‘golden opportunities’ – no matter the real cost or consequences for anyone else.

They looked to an economic philosophy called Neoliberalism and devices such as ‘Free Markets’ for the answer that would help them and convince public representatives that financial freedom or liberalisation would be a good thing for everyone, when they already knew that it was only about being good for them.

With the help of Richard Nixon, a US President of questionable morality, the Gold Standard was soon swept away and then replaced with the current FIAT money system, which we all assume to be as safe, secure and reliable as having our money backed by gold, but is in fact a monetary system that is pegged to nothing other than the belief that we have in it.

The money game now controls our whole reality and it’s making us sick.

Knowledge is power and a little knowledge is definitely a very dangerous thing when placed in the wrong hands.

High level bankers, financiers and business oligarchs had realised and understood that even a gold-backed monetary system only functions because of the end-users belief, and that without the restrictions of a defined amount of money available to them – even in leveraged form, those ‘in the know’ would be able to print and manipulate the amount and flow of money in any way they liked, just so long as the general population, who they were about to exploit in every way imaginable, were never ‘in’ on the con.

The con worked so well, that as decades have passed, politicians from all backgrounds and central banks lost sight of the realities of consequence. They came to believe that they could continue forever or at leave it all for someone else to sort out, because whenever the money ran out, they would just start up the presses and print a load more.

This is what happened in 2008 when the rot finally crashed this dreadful system. Instead of letting criminally legalised financial practices to destroy the corrupt companies and banks responsible, our politicians instead bailed them all out using public money that they printed on our behalf and saddling us all with what was then an unrepayable level of public debt.

Breaking their own rules and getting away with it, has let corporate interests set the whole world up for a fall.

The simple law of inflation is that there is a finite number of ‘things’ on the planet or within a country at any one time.

So, when the amount of money in circulation is increased, the value of those things must inflate, so that the new value of all that money is proportioned in the same way that it was before.

All well and good if you own ‘things’ like natural resources and property, as the value of what you own effectively increases each and every time additional money is added to what is already available in circulation.

You sell your house with its value inflated perhaps many times, and when you sell it, you have what feels like a great pay-day for sure.

But things are not nearly as good if the only thing you own is your ability to earn, and because of the way that this economy works, the amount you earn, or your income hasn’t in any way near caught up.

Remember: Under this monetary system, the value of ‘things’ will always inflate to meet their proportional value in relation to the money in circulation, whether it’s a house, and aeroplane, a car or any of the parts that made them.

There is always a delay in the way that the prices rise, and because the system focuses on the value of things, rather than the value of people, it is inevitable that wages are at the bottom of the pile when it comes to the rise in value that should come next.

The delay means that buying power and therefore the power that goes with money, always rests with those who are at the top.

We don’t control our lives; Money does. And Money is controlled by greed.

As people across the UK are realising quickly, normal people have no control over anything. Because normal people cannot control the value of the money they earn and have no influence over the prices of the things that they need to buy.

The value of money should always be in the hands of the most local form of government. Currencies should be operated as transparently as possible and to achieve this, they should be run functionally and universally in a city-wide, county, regional or most localised form.

Practicality pinned currencies at a national level for a very long time. And when we trusted politicians, bankers and the establishment, this made a lot of sense.

But where greed for money, power and influence was concerned, this wasn’t enough either.

Over twenty years before the travesty that was the end of the Gold Standard, the US regrettably used the power and influence gained from the role it played in ‘winning’ the second world war to insist that the US Dollar would have ‘Reserve Currency’ status right across the poorer economies of the world.

This has meant that for decades, hundreds of national governments have had to buy and sell anything that they needed from world markets using US Dollars and not the forms of money that were their own.

This is why you will sometimes hear the US Dollar referred to as ‘The Petrodollar’ – because countries couldn’t buy the fuel they needed without having enough US Dollars first.

Overtly, it has appeared to work very well for everyone. Just as long as a country got on with the USA and the USA remained the world-leading country that everyone has quite understandably assumed they could always trust.

However, pretty much every country that didn’t have a FIAT currency with a ‘trusted’ status such as the US Dollar, The Euro or The Pound was also being treated just as disrespectfully as the whole populations of Western Countries have been – and arguably so in much more obvious and cruel ways, that our media rarely allows us to see.

‘Those in the know’ have been able to devalue whatever they wanted to, no matter who it belonged to or what the consequences for whole countries and their populations would be. If by doing so they could make more money, or use money to achieve whatever results they wanted, wherever in the world, the opportunity to make a profit, gain influence or to exert power might have been.

Where we and the rest of the world find ourselves as a result of this greed-driven shitshow today

There is no better way to frame the reality we are all living in than this:

Global economics is a worldwide game of monopoly being played by the select few, with the purpose of helping those who have power to get whatever they want, in whatever way they choose to get it – no matter the true cost.

This is the truth that lies behind many of the wars, the poverty, the mistrust, economic migrancy, terrorism, and even the hundreds of illegal immigrants desperately crossing the English Channel each and every day, in the misplaced belief that there will be rivers of free gold flowing towards them, from the moment they step upon British shores.

The world is divided like never before: Money and greed are tearing us all apart

Western Politics, Business, Economic Policy and Practice have quite literally been shafting us and shafting just about every country and population around the world, that isn’t ‘in the know’ or been part of what is a very big, but nonetheless very exclusive club.

Those with the power to do so have achieved this by manipulating and changing the rules that govern the ‘respected’ money supply – either deliberately, or unintentionally where necessary to save their own skins.

Understandably, a lot of countries, particularly across the African continent, where this ‘hollow’ money has been used to buy up or secure massive deposits of minerals and the only natural resources they have, or to pay what in the West, even ‘normal people’ would recognise as slave wages, have increasingly been lefty feeling more and more exploited and especially so, as the false reality of Western wealth has become harder to hide.

Yet to go against the demands of the ‘rich West’ has in many cases resulted in political coups taking place, or those openly opposing Western ‘leadership’ being imprisoned by corrupt local leaders who are more than happy to take power locally themselves and then tip the hat to whoever is controlling them from the West and then play along.

This is what greed really does. With power, it knows no bounds.

The most destructive stage of the UK money printing extravaganza was set off by Rishi Sunak as Chancellor, which is rather ironic given how he has somehow avoided the blame and suggested that this has all ‘happened to him’ now that he is PM.

Western leaders such as the US and the European Union have overseen fiscal stupidity that has gone off the scale across the world just the same.

But it was the failure of Western powers to up hold their own end of the rules when the Ukraine War kicked off that really spelled out to many nations relying on the US Dollar and the reliability of Western currencies, that the West will openly abuse the responsibility of power that it has to other countries – as it does to its own citizens – if and when it suits for them to do so.

Tripping ourselves up by jumping across international lines

No matter who they are or what they do, independent nations have the right to have agreements with other countries that they have themselves respected, respected by those other countries too.

Our Politicians would do well to bear in mind that there is nothing good or moral about using economic devices and the disproportionate power that money and finance provides to try and force other countries to behave how you would like – especially when those countries have reason to believe they are protecting themselves from something you are likely to do, based on what you have already done.

We could debate the realities of what’s right and what’s wrong and the circumstances that have influenced The War in Ukraine, all day long.

But what you can be sure of, is that whatever we are or have been told through sanctioned channels about every news story that comes into view, there will always be other truths or perhaps even more important ones that it is in someone’s financial or other interests to keep hidden us.

We might be about to find out why.

Why the BRICS ‘Bomb’ may be about to explode now.

If the thought that this is all about Russia makes you feel a little prickly, it’s worth bearing in mind that a large number of the Countries that have played along with the Money con because it has up until now been in their interests to do so, have had enough.

They are worried, because in recent years the US has become unpredictable and arguably irrational. They have no idea what will happen next.

Most recognisable in the form of the International Bloc known as ‘BRICS’ (Brazil, Russia, India, China & South Africa), this growing group of Countries – that some reports suggest could be as big as forty-one (41) in number very soon, or perhaps as many as sixty-seven (67), are said to be in the process of creating their own new International Currency that as the Western, now FIAT currencies once were, will be backed by gold.

The key players (Russia, China) are documented to have been busily buying up gold over a period of many months and years. Whilst Western governments, like the last UK Labour Government when Prime Minister Gordon Brown was still Chancellor, have been steadily selling all of ours off.

With the potential launch of this BRICS Gold Standard currency, whether in digital or cash form, rumoured to be coming at a summit in South Africa between 22^nd and 24^th August, the West and the world beyond could be about to experience a Great Reset of a kind that even the WEF never had in mind – all because money has become more important than anything and is valued at every level of society, more than life itself.

The rude awakening for those who want to take and use the power that has been abused by the West.

Books will be written about the process that could be about to kick off in the coming weeks.

The chances are that some will frame a picture where the developing world and those who once considered themselves the West’s underdogs suddenly launch a currency that is real.

New money that has an anchored or underpinned value will expose the Western FIAT currencies for all that they are overnight, and the general view or newly accepted truth will underpin the successful roll-out of the BRICS gold-backed currency, the moment that it comes into world view.

The expectation will be that the BRICS currency will quickly take over as the worlds reserve currency where the US Dollar will have been forced to leave off.

It will mean that many of the goods that Western Countries buy from abroad – which wouldn’t be necessary if we hadn’t been conned into believing that Globalisation was the only way we could survive can only be bought using the BRICS currency. All at a price that will become very expensive to the West, once our currencies have been exposed as not being real, and that the whole of our economic system has been built and perpetrated upon one big lie.

Or at least, we can all be pretty sure this is the plan.

It’s audacious and if you can see it for what it is, you have to admire what the BRICS Nations are considering doing.

If BRICS launch their Gold Standard currency, will it shift the Global Order as they must surely hope it will?

On the balance of probabilities and knowing what greed has already driven Western leaders to do. Probably not.

Where the trouble really begins

The big flaw in the BRICS plan – if changing the Global Order and replacing US or Western dominance is what this is all really about – is that whether the intentions behind this move are good or not, the plan still involves taking what others believe is already theirs.

As the point has already been proven even when the West had its own Gold Standard before, there is nothing inherently good about any system that considers money to be god, in any way at all.

The value of anything and everything is determined by the mind. Men create value in things that reside outside of the mind, so that by possessing those things, they can possess more value than others and demonstrate that they are different.

This statement applies to gold and the value of gold. Even though the wisest amongst us have historically considered gold to be the only true money, probably since the dawn of human time.

The creation and world launch of a BRICS Gold Standard currency would certainly destabilise the world order.

It has the potential to create economic chaos across the world for a period of time. Chaos that at its worst will certainly have the power to destroy value within Western Financial Markets – if not the Marketplaces themselves.

This would quickly leave Western Countries unable to buy or secure sufficient supplies of anything from the International Markets where our currencies have become ‘void’ and the BRICS currency has taken over as the only one to trade with by choice.

However, the impact of BRICS controlling this new currency and with it, a lot of the world’s gold, is unlikely to have the effect that they would like, because of what most in the West have now been conditioned to believe.

Belief isn’t based on logic. So, the idea that logic alone will switch the Western belief system is genuinely unsound.

The open collapse of global supply is where the real questions surrounding the actions of Politicians, Business and anyone with economic influence to have pursued globalism at the cost of UK self-sufficiency will severely cut in.

The reality we face is that after the immediate political drama and huffing and puffing that we can be sure will take place, IF the BRICS gold-backed currency launch goes ahead, is that the things that are essential for life and that we all need to be able to buy or to access daily, will either be in very short supply, or will not be replaced.

If this happens, the truth of what those with power in the West have really been doing, will be pushed into full view and a power vacuum is likely to follow that both power hungry people and other nations will certainly want to try and fill.

For at least a time, the West will face a level of danger that very few alive today will have experienced at any time before.

Initially, the biggest risk will be that those in power across the West are unlikely to give it up lightly.

Weak leaders are regrettably very likely to resort to war as what they believe to be the easiest way to protect and preserve the current hegemony. One that regrettably for them, will have already disappeared out of the door, just as soon as the general population of the West realise that their lives are being lived on one giant Monopoly Board.

Then will come the false profits. The big names and public platformers who talk the talk but have no depth and will resort to doing all sorts of crazy things that will make current world leaders look like the sages of all time. There is a risk that their stupidity will embolden them to take power and then, when they have it, they will have absolutely no idea what to do.

What you can be certain of, is the unthinkable will be thinkable and everything will be in a complete mess.

The third and what is unlikely to be the final risk, is that whoever is at this time ‘in control’, will sell out to the BRICS ‘nations’, as so many exploited countries did to the US ‘reserve currency’ approach before.

We could all-too-easily have one set of false freedoms replaced with another. Because the leaders we have cannot look back to go forwards.

They do not see that the answer will be protectionism, UK self-sufficiency and an economic system that is built upon the only thing that is consistent – the value of the human beings living within it and the contribution to society that is made by people like you and me.