The dynamics of that General Election win were very different to what anyone had really expected.

Of the constituency seats that gave Boris an overall working majority win, many of them were gained in areas that had previously been Labour held. It was because of this that they are now known as the Red Wall.

Whilst an 80-seat majority is something not to be sniffed at, anything-for-an-easy-life Boris found himself with a list of new MPs that in Tory terms were never supposed to be there.

These new ‘Red Wall MPs’ had been the candidates that were never expected to win. They were certainly a long way from the A-List mentality that sees Conservative Central Office parachute ‘beautiful’ people into so-called safe seats where the chosen few are guaranteed entry to Parliament and will do absolutely everything they are told, and everything they can to toe the party line.

The Red Wall Tory MPs typically represent areas where the working class and financially poorer demographics dominate.

Suddenly, avoidance of issues like social mobility, food poverty and the imbalance across society were no longer an easy choice for the Tory hierarchy and strategists to avoid.