Tag: Truth

Discussing what we consider to be correct based upon our own experiences and what we believe to be true, to greater truths and the truth itself

When the smallest truth becomes the biggest lie and we become the collateral damage sandwiched in between

Any good salesman or marketing specialist knows and understands that the critical element to any successful campaign is the inclusion of a truth that has the power to eclipse all the other factors that may otherwise create red flags or food for thought that the more discerning buyer will certainly want time to think about.

It doesn’t matter what the truth is and how extraordinarily small it might be. The truth they use only has to be the one that reaches in where other truths cannot, so that it can create emotional buy-in that can overcome logic, whilst painting a very clear picture of a highly desirable outcome that the audience simply must have.

Whilst it will be much easier to relate this process to something like buying a car and what must be acknowledged as the marketing brilliance which has resulted in perhaps millions of us parting with our cash or more likely getting credit to secure the new car that we felt we must have, the reality is that the dynamics of this selling equation and the creation of buy-in is something that actually plagues us all across every area of our lives too.

Before anything else, it is important to recognise that the truth; what the truth is to us; what the truth is to everyone;and then what the genuine, real or absolute truth is, beyond that, can all be very different things. Whilst at the same time for each of us as individuals, any of these can seem very real – and therefore very true indeed.

Truth at the personal level often becomes synonymous with what the individual considers to be right or correct.

What is right can for any of us can in turn be as simple as a desirable outcome that answers the question, solves the problem or breaks down the barrier that the individual or a group of them together have in mind.

Of course, the greatest salesman or marketer knows that the biggest pay days will inevitably come from creating a question to answer, the solution to a problem or a bulldozer to blitz a barrier that the buyer didn’t even realise or know was actually there and needing to be addressed in the first place – but suddenly became a life-changing necessity, in the very same moment that they found out all about it – with the help of their narrative or advert.

The story or stories and the role that created ‘need’ has played in so much and with such wild implications throughout the ages of commercialism, media channels and now the digital world, are certainly something that we should all deeply consider.

However, it is the role of these forms of deliberate manipulation that have and are increasingly being used to sway public opinion – both by those within and against the establishment – that should concern us most and they have enormous potential to harm everyone and push everything into a new type of world, created on fearful beliefs, where there is no way for anyone to step back.

Ironically, the establishment know that the real truth about most things in life, isn’t all that attractive to normal people.

Dangling carrots and carefully crafted stories of greener grass that suggest an easy grab or on open gate if you do or buy whatever they say will inevitably seem much more attractive to the alternative. Which at immediate glance may appear gloomy, require effort, or a leap of faith in some way.

The number of policies, products and outcomes that have been sold to generations of us in this way – whether that be together, in groups or as individuals, is mind boggling.

Yet it’s not just the establishment and their pet politicians who manipulate and yes – brain wash us in this way.

With the media age has come the phenomenon which is the influencer. Meaning that even the most vacuous of speakers can win over the captive audience, which is you or I, from the screen that’s right in front of us. Just because they have said or done something or belonged to something that we like; they are already popular and followed by ‘our group’; or we have just decided that we like them and therefore want to listen to or watch them – as this somehow brings them and more of what we like straight into our lives.

Contrary to the generally accepted view, influencers aren’t just beautiful people or the people who entertain and ‘connect’ with us from the digital universe.

Influencers are politicians, commentators, journalists and all the would-be politicians and people who have designs on being the next Prime Minister of the UK or President of the Universe too.

It is also not uncommon for accidental influencers to hit the sweet spot of a message that plays to someone or some groups ‘truth’ too. As the example of a tweet that I saw just this morning demonstrates rather well, where someone I have never heard of has flagged a government contract award for contingency planning as something needing to be questioned. It was then picked up and run with by others as an ‘obvious’ sign that there are plans afoot for dealing with future events that indicate a government engaging in forward planning must mean that it has already planned something very sinister for us all.

The ‘truth’ for some, in this particular instance, has quickly pole-vaulted straight over the reality that central government, local government and many of the statutory organisations paid for by the taxpayer, that we see and experience in our lives each and every day, have to make plans for managing all sorts of eventualities. Just in case the worst events imaginable but nonetheless feasible should suddenly come into view.

The problem here, which illustrates the situation well, is that although this is a very specific suggested plan on the part of those tweeting and interpreting the information this way, what they are referring to is indeed a fixed government plan. And the fact that the government are indeed planning ahead for an operation or activity that could fit a range of different possibilities, that could of course include the one suggested, does nonetheless create the presence of truth – no matter how partial, fractional or ultimately inaccurate it may or may not turn out to be.

Whilst I tackled the topic of the dangers from self-fulfilling prophecies and todays false prophets a few days ago, the agents of change and however they got into that position are not themselves the message, answer, nor the outcome they might either suggest or lead so many of us to conclude.

The problem that we now have with messaging and narratives is that our castles of reality are being built upon the moving sands of weed covered fictions that look real because they are being deliberately or accidently sprinkled with expansive truths from whichever source we have decided we can trust.

That problem would be easier to tackle if this bogus reality was one that we could all agree upon and the question was as simple as shining a light on what’s really going on in every direction, which to all intents and purposes might be better labelled as being everyone’s inconvenient truths.

Unfortunately, it’s not.

With the wide and growing range of different truths that are being created and shared by different sources in every direction that we now look, the biggest challenge that anyone or rather that we all face, if we want to get back to being adults and tackling the real issues that need to be solved so that its ok for us all to relax and genuinely enjoy life, is that solving the problem of just one mistruth doesn’t solve any problem at all. Because there is an equally truthful take on the problem or answer walking up the algorithmic pathway right behind the one that is already knocking on our information gateway door.

There is an answer. But it really is an inconvenient truth that a lot of us aren’t going to like.

Playing on Fears: The self-fulfilling prophecies of today’s False Prophets will be the worst outcome from everything that’s already wrong
Actions Speak Louder than Digital Words | Full Text
The Smallest Truths become the Biggest Lies PDF_Vers1_21Aug25Download

Understanding Perspectives: The different Layers of Truth

Do you know how the world works?

Do you know why you are here?

Do you have any idea what you need to achieve and how and what you need to do to achieve it?

My guess is that if I were to ask that question to one hundred different people, almost all, if not entirely all of them, will give very different answers. Even though there will be recognisable similarities and perhaps even some common ground involved.

We only know and understand the world from the perspective of life that we have right now.

Perspective comes from experience and whilst any one of us could honestly say that our perspective is objective, our perspective, or rather our truth, is only objective in so far as the subjectivity of our own life experiences will allow.

In respect of our place and understanding of the world, We are the sum of our experiences.

It is easy for us to fall into the trap of assuming and therefore believing that everyone we meet and communicate with has exactly the same perspective and truth as our own.

Our truth is right or correct for us. Because our truth is what we know, accept and is an honest reflection of everything that we understand.

However, our truth is limited by the depth and scope of the experiences that we have had.

Whilst it would be easy to look at those we might assume to be less educated, younger (and therefore less experienced) or from a background or life path that suggests that they might not be as ‘enlightened’ as we may believe ourselves to be, the reality very few of us have faced up to, is that even those of us with the richest life experience are still restricted and only see the world in terms of the experiences that we have had.

Illustrating this reality in a way that everyone can appreciate is perhaps best achieved by looking at experience of any subject and the complexities that are almost certain to accompany any part of life as being like an onion.

Life and its subjects have many different layers and the depth of our own understanding is represented by the different layers that exist.

As we peel and remove each layer from the onion, we see and understand more of the structure of the onion. But we still have what could be many further layers of increased understanding to obtain, which will only be revealed at each step and as each of the layers is taken away.

In real life and away from the onion, the difference is that at each step or level of understanding, we often fail to realise that there are further layers of understanding that need to be revealed.

We can therefore be as easily fooled into believing that we know all that we need to know after 3 or 4 layers have been revealed, as we could before we have even taken the first step. As we will not have realised that there may be a different level of understanding between ourselves and other involved.

Equally, as we progress through the different layers of understanding, it is just as easy to take for granted that everyone else must surely have the same understanding as that which we now have.

Because when we know and understand something ourselves, it must surely be just as easy for everyone else to understand the same; right?

The parts and areas of all our lives and the life experiences of others that are overlooked and misunderstood by decision makers, because those with power and influence believe that they already understand all that needs to be known, are countless.

This multilayered ignorance exists amongst academia, politics, within the leadership of business and finance and amongst all those who should know better, because they have been entrusted with so much power over us all.

This is one of the key reasons that life for everyone is increasingly becoming so bad.

However, the greatest travesty of this habit of looking at the world outside of us that we have, is that we look at so much of what is wrong in the world and around us with a lens made from our own experiences.

Our subjective perspectives make us believe that we are being objective and therefore seeing the true nature of the situation for what it is. When the reality we face is that we are actually viewing the whole thing subjectively.

We may not even realise that we are disadvantaging not only ourselves but perhaps many others. Because we are closed down to obtaining the level of objectivity that anyone who can influence anything for the better in our lives and across the world, really ought to have.

Profit from the life of others has made life about profit and nothing more

The complexity of the way that the world and our lives work make it exceptionally difficult both to explain and to understand where the real causes of the problems that we are facing really lie.

To say that the way the world works is multilayered, and that points or degrees of separation exist in just about every direction that we look, would be a considerable understatement.

Just like reading a well written book that reveals something new to the reader each time that it is read, there is certainly a reality we must face that People will only understand anything when they are ready to do so.

However. Understanding this only goes so far.

The bigger picture is that many People could understand the bigger picture that is at work and that is harming many of them, IF they were actually open to the information that is available to them. And not focused upon many of the distractions that have been purposefully placed in their way.

When you understand how any of these ‘layers’ work, its very easy to fall into the trap of believing that what you now know is easy for anyone to understand. For no better reason than you already understand it yourself.

However, those who have not reached the layer of understanding that you have, may be as blind and indeed resistant to the existence of the next layer of understanding that you yourself have to open up and access. You could well believe that there is nothing more that you could possibly need to know.

The phrase ‘Hiding in Plain Sight’ may be one that it overused. But in the sense of the hidden truths that so many of us cannot see – for reasons that in many cases are actually outside of our conscious control – the truths that lie behind so many of the lies in the lives that we live, are there and right in front of us. Often repeatedly knocking on our front door.

Whilst there are many such ‘hidden truths’ that are contributing to the disaster that is unfolding around us, there is none that would be more beneficial for all of us to understand than the ‘Money Myth’.

Or rather the many myths that have been deliberately created around money and what our relationship with money and the power, influence, social standing and control that goes with it, actually mean, as they unravel and influence just about every part of our waking lives.

The easiest truth this post can explain, is that the role of money, how money works and how money and everything that goes with it is based on a lie, is a story that could take up hundreds if not thousands of pages in well-reasoned and fact-linking writing.

And it’s a story that would certainly lose most readers very quickly along the way.

The next truth revealed is that any story of that kind, whether academically written or filtered down into easy reading or even comic book form, would still lose many People.

Because the truth or truths that surround everything that is wrong with the way that the world works today and the building blocks that got us all here, are together a pathway to understanding that we all need to be able to reach conclusions upon, ourselves.

So, for now, let’s round off this post with two questions for the reader to consider.

The first question is ‘What are businesses, organisations, government and every activity and action that we do outside of our homes really for?’

The final, ‘What is more important and where does that mean our priorities should be?

When any or all of us can answer these questions honestly, openly and without hesitation given the role that we all play, we will have already taken the biggest step towards the much better future for Everyone that awaits.

Click HERE to visit Our Local Future

Demystifying the Money Myth: How the Monetary System Devalues Your Wealth

Inflation is a word we hear lots about. Not least of all because every month, the government uses the term to gaslight many of us into believing that because the inflation rate is dropping, we will once again be able to experience a life that everyone can afford.

Unfortunately, it’s a con and for as long as inflation of any kind exists within an economy, prices will continue to rise, and they certainly will not fall.

The way that money works today is an even bigger con. Not least of all because Money doesn’t have any value of its own.

Yet we have been conditioned to believe that everything in life has a monetary or financial value at its essence or core.

Money is a unit of exchange and nothing more.

But we have been led to believe that money or currency is the only thing that has value. And that everything that once had real value, doesn’t have value anymore.

The Money system is corrupt. We live and exist in a Moneyocracy.

This Moneyocracy is controlled by private interests rather than governments (As we have also been deliberately led to believe). And the most rotten part of the whole deal is that those in control of money don’t borrow money or sell anything to make money when there’s a shortage.

They simply press a button or quite literally go through the process of printing more.

Money is quite literally created from nothing.

The Moneyocracy is the closest thing you could have to the whole economic system being one giant game of Monopoly being played with the entire World as a board. With the only difference being that the lives, wellbeing and futures of real people are involved.

The money myth is a problem for anyone who:

  1. Doesn’t understand it, and
  2. Doesn’t have a constant flow of money finding its way to them beyond what they can themselves physically earn

For those who don’t understand The Moneyocracy, money is a problem. Because the creation or printing of money devalues the money that already exists.

So, anyone who relies on their earnings or what they are given every month and doesn’t have assets or property that they themselves fully own, will then find that the value of their money goes down whilst they sleep. Because someone has created more of it.

The ‘ad hoc’ creation or printing of money means that the value of the money available in proportion to property and assets available that accumulate exchangeable value has automatically gone down.

We could easily go down a rabbit hole here, and those who gain from the way that money works would happily push us down one by suggesting that the money system isn’t that simple.

No, the money ‘system’ isn’t simple. And it’s because the money system is deliberately complicated that the unethical behaviour that underpins and drives it can be hidden as easily as it is.

The money in circulation IS devalued every time that the government borrows, banks lend, financiers speculate in some way and the whole system ends up with more.

Let’s look more closely at the detail to see how the creation of money devalues the money that you earn and the money that you already have:

How money Printing effects the money that lower earners and those without property and assets of their own have:

Let’s say that everything that has value which increases such as property, resources, assets etc, always has a fixed value.

We will call these Value Accumulating Goods, Resources and Assets (VAGRA)

For the purposes of this example, we will say that this list doesn’t grow (As we are looking at the role of money and we will look at VAGRA elsewhere)

Let’s say that today, all of the VAGRA available in the World is worth £200.00 and there is also £200.00 in money in circulation that directly corresponds to it.

Of that £200.00 available today, you hold £1.00 of it in your pocket as cash or in your bank account as a digital entry on your online banking app or a monthly bank statement.

At 1am tomorrow morning, the government ‘borrows’ another £100.00 which it will tell us is being used to pay for public services or similar.

Myth Buster 1:

Banks do not lend out money that they have piled up or that they hold for other ‘customers’.

To lend the government this ‘new’ £100.00 means the banks create or print that additional £100.00.

The new or additional £100.00 is then added to the money in circulation so that there is a total of £300.00.– including the £1.00 you possess.

Myth Buster 2:

The value of all the money in circulation today is not tied to anything with real value.

What many don’t realise or see at this point is there was no change to the amount of VAGRA whilst the amount of money in circulation was extended by 50%.

This means that in direct relationship to the VAGRA that exists – which very few of us own, there is now £300.00 that corresponds to it, instead of the £200.00 that was there only today.

In one moment, whilst you were sleeping, the face value of the £1.00 you possess, hasn’t changed. But the true value or purchase power of the £1.00 you possess has dropped by 1/3 (a third).

Meanwhile, the face value of the VAGRA that the few and the elites own has just risen by 50%.

Please Note: Technically speaking, if an economic system was working without constant manipulation, the value of the money in circulation would ‘naturally’ grow as assets and resources are added. However, there would also be ‘natural’ loss, as assets are destroyed, become unusable and are replaced or resources are depleted.

However, FIAT or the money system that we have today, bears no relationship with a system where money or currency directly tied to the ‘real value’ in ‘the system’. That’s why it was always destined to hurt some and not others by being out of balance and why it was always going to go wrong.

The impact of ‘new’ money that isn’t linked to existing ‘Value’

The additional money that is created from nothing has knock on effects in many ways.

Not least of all because every financial transaction where goods, property and assets are concerned is pushed up. Before the next part of a very big problem begins to unfold.

Myth Buster 3:

Businesses now charge more than they need to, to increase their profits. Not because they have to. But because they can.

Yes, businesses of all kinds really do believe that it’s ok just to push prices up and use the news and narratives that politicians survive on to justify price rises that very few of us can actually afford.

The BIG problem is that this process of profiteering is also accumulative and with everyone in unnecessarily long supply chains adding more to already artificially inflated prices, the real cost of everything is significantly less than any end customer is required to pay.

Prices rise. That means the government and everyone else needs to print more Money, with the net gain or benefit from all that printing going to the same few and the elites who own everything.

Worse still, these are the same people who are charging all of us massive amounts of interest for mortgages, credit cards and other forms of borrowing money that they didn’t even posses in the first place. Before they pressed a button or switched a printer on and then gave it to us in the form of a loan.

The Truth IS Stranger than Fiction

The whole situation seems incredible and hard to believe. Because money does appear to buy things when we use it.

However, many regrettably still believe that governments, big businesses, banks, financiers and the people who own or influence them can be trusted to do the right thing for everyone. Rather than doing the right thing just for them.

Myth Buster 4:

Money flows to those who control it. Money flows to the top.

We have a hierarchical or top-down power structure. Fueled by the way that money is used to manipulate everything.

Money is at the heart of everything that is wrong with the way that the World works today.

Our Ignorance is Their Power

The biggest problem we have is that so many of us don’t understand how money really works.

To a certain degree, our governing and political classes also don’t understand how money works.

Where they do, they have completely lost sight of what printing or creating money means for those who don’t have a lot of it.

Because printing money it is an easy way for politicians to appear to solve problems, and when it comes to winning elections – to make it sound like they are doing good.

When politicians being seen to be doing good means more and more of us are having an experience which is very bad, it should be clear that the system is broken, is unsustainable and is getting nearer and nearer to a complete collapse.

In Our Local Future, People are the ONLY Economic Capital

We recognise that People, Community and The Environment are far more important than profit, power and influence for the few.

Money is a tool. Not a reason.

People, Community and The Environment are the reason that creates an incalculable number of benefits across every part of life.

Because an economy can only be Fair, Balanced and Just, when it is unwaveringly focused on doing the right thing.