The role of British Farmers has been neglected at our peril. Sadly, the politicians won’t see it until it’s too late, so it’s the Farmers who will have to begin the localised food supply chain revolution instead

Farmers are by nature, the most creative and entrepreneurial managers, engineers and technical workers that I know. They are, or rather they become these multitalented vocational giants by living lives that involve operational management, frequently calling them into action at any time, 24hrs a day, 365 days a year – pretty much from the day that they are born.

Farmers are, in effect, the complete antithesis of our Members of Parliament and the political class. And it’s because of the lack of understanding and respect for what British Farmers do, that the politicians we have – whether in Government or not, have allowed British Agriculture and all of the industries allied to and feeding into it, to reach the state that they are now in.

The problems that British Farmers face remain closely aligned to what their European counterparts are experiencing.

Indeed, whilst many from what in 2016 was the Remain camp are still pushing the narrative that leaving the EU and the whole Brexit vote was a gargantuan mistake, those same people are strangely silent when it comes to comment or discussion on what Farmers within in the EU Member nations are facing right now.

Across Europe, unelected bureaucrats and out of touch politicians are pushing an agenda which will see Nation States close down some of the very best food production in the world. All at a time when supply chains are already collapsing, there are growing food shortages and in no time at all it will not just be hungry people who are out of sight and out of mind that could be the ones who are about to starve or go without.

What underscores the futility and the madness of this perverse strategy, pursued by people who have never been at the hard end of an operational business in their life, is the reality that their grand plan mirrors the ridiculous decisions made by the political classes across Europe not only to shelve and mothball, but to destroy fossil fuel burning energy plants and sources. All coming under the ridiculous assumption that buying in supplies and services from elsewhere from across the World is not only safe, but can be sold to the public as being green and therefore alright.

Yes, you did read that correctly. The leading classes of Europe and the UK too, are and have for some time quite literally been shutting down, wilfully neglecting and even deliberately destroying our own national systems of production.

The politicians we have elected to look after our best interests have been making us all vulnerable to whoever they then do some kind of deal to buy replacement supplies and services from.

All of this is so that Politicians can pay lip service to fulfilling an impossibly idealistic promise of achieving Net Zero – or some other departure from reality based narrative they are pushing that isn’t just economic with the truth, but is an outright lie.

Why is the lie so important? The lie that the politicians tell is so important, because it’s just another lie to cover up the impact of another very big and very damaging lie about the benefits of globalisation and commercialisation – which is what the EU was always really about.

The irony should be lost on none of us that Globalisation and greed-based Commercialism are the real and genuine cause of all of the climate and environmental problems that we do genuinely have.

Equally, we should be under no illusion that the climate and environmental problems that we do genuinely have would go into free fall, in the direction of positive change, the moment that we stepped back from the money is god and a profit led existence, and allowed on-shoring, relocalisation and the protectionism that is now essential to the UKs future to be restored.

Whilst it will never be said about the European Union, even by many of the Brexiteers who never really understood this part of the EU Membership travesty themselves, the EU and everything about it has just been one disastrous exercise in globalisation and commercialisation.

The Common Market and everything that followed as part of the EU Project evolution was a self-serving spin off of the Globalisation myth, repackaged with the lie that with the overarching politicisation and centralisation of the European sub version, the issues that befall the removal of international barriers and the many risks it brings on a Global level, would never be our own.

As many of us can already see with just the Energy Crisis alone, this foolishness – however well intended, doesn’t work when so many differences of opinion, cultures and different ways of being are involved.

We can all see what has happened as a result of Western Governments responding as they have to the war in Ukraine, when the same politicians had destroyed our own self sufficiencies in order to ‘open up the doors’.

This is just the tip of the iceberg when it comes to the impact of all the very poor decision making that got into full swing long before Brexit, Covid and Ukraine were ever in the frame.

Sadly, the system collapse that so many within the elites, the establishment and our own government are doing so much to hide, is already well underway.

It’s just the case that we are not all going over the cliff at the same moment in time. That’s why not all of us can see it. YET.

However, the fall of an entire industry that will affect all of us – our Farming Industry – is most definitely already underway. And we fail to realise, accept and understand this at our peril.

Yes, food is on the supermarket shelves. We can still get just about everything we could possibly want. So you are probably asking the question, ‘Why should we be worried about Farmers and British Agriculture now?

Sadly, we will not believe that life can be any different to what it is now, until it already is.

If you need an example that makes sense of this, cast your mind back to the beginning of 2020 when the first lockdown began and then life changed for us all in an instant.

We may have forgotten Social Distancing and Lockdowns for now. But many of the direct consequences of disastrously poor decision making on the part of our politicians is only just beginning to materialise now, nearly three years on.

Amongst all of the issues which are currently popular, the ability of the UK to feed itself is strangely absent from that list. Yet the UK Food supply is now at massive risk of collapse – That’s the supply of the food that we need to meet our basic needs and not the ridiculous variety of imported and mass processed items and ingredients that we have become used to.

Our Basic food supply is at risk for a number of reasons. These include the centralisation and globalisation of food supply chains which are going to collapse; the way that British Agriculture has been placed at the mercy of innumerable agents, resellers, speculators, traders and middle men who take massive profits whilst adding no value and push farm prices down, whilst pushing retail prices up; and decades of reconditioning under the auspices of EU membership that has led British Farmers to rely on subsidies that have taken away the incentive and freedom to compete.

There are many more.

The situation regarding our food supply is much more complicated and serious than it is possible to do real justice here.

The real tragedy and threat to us all, is that because our Politicians created or led the implementation of the market structures that are currently at work – even though they did so in no small part on behalf of the EU – everyone, and most importantly our Farmers, are expecting our politicians to ensure that every issue created by Brexit, along with the collapse of global supply chains and the fallout of other events such as the War in Ukraine, will be dealt with – as it is perfectly reasonable and logical for us to be able to expect.

They have not. They are not. They will not be addressed by the politicians we have.

I have been writing at length about the changes, challenges and difficulties we face. But this isn’t just the interpretation of one former politician and businessman sharing the reasoning of their own concerns. A former head of MI5 has warned about the issue of food security, as well as the National Farmers Union itself have been sounding the alarm.

The real problem that even these very credible sources cannot counter, is that our politicians are so out of touch and prioritise whatever they believe to be in their best interests.

It is not until you really begin to understand just how out of touch with reality our politicians actually are, that you can then start to consider and appreciate that the British People are heading for an extraordinary amount of pain, that would have been both unnecessary and avoidable IF we had politicians that fulfilled their responsibilities as they always should do.

Getting people and especially Farmers to realise and understand that the solutions will not come from this government or any new government that is formed from the political parties or groups that are known to us and that we have on offer to us today is challenging indeed. Especially as it means that the solutions we now need, through restructuring, onshoring and relocalising supply chains to a what we would recognise as being conversant with a much more traditional form, MUST be led with British Farmers and all of the related industries right out in front. Just as the political change that we all so desperately need must also come from the grassroots up.

I began writing this blog by making reference to the ingenuity and industriousness of our Farmers. This has already been well illustrated by the many ways that members of the Farming Community have already diversified their businesses, to become manufacturers, growers, producers and retailers of a very different kind, taking back control and managing every step of the process from farm to fork themselves, or working collaboratively on a very small localised scale, where it can quite literally be said that many hands make light work.

Whilst our Politicians will not accept this probably until it is too late to avert further harm, UK self sufficiency in food production, as well as the majority of the key things or basics that we are going to need, is not only now strategically key to our future. This is how world events and the UKs circumstances will soon dictate that they MUST be.

We cannot wait for the politicians to change their minds, or it wont just be the cost of living crisis, but shortages of basic foods that make British People hungry too.

Our existing politicians will always exhibit loyalty to the very system that has broken the back of British Farming for no other reasons than greed, profit and control. The existing Public Policies on Farming, Fisheries and Food have certainly never been for the purposes of benefiting UK Industries or British consumers – no matter the lies and the lies to cover up those lies that we have been continually told.

Please can we all wake up before its too late and there is nothing left to work with. We need a revolution in farming and we need it to happen now.

It will not come from the top and must run from the grassroots up. Farmers must be at the middle of local food supply – the way it should always have been.

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The UK will go hungry as the food supply collapses. But Boris and all the political buffoons seat blocking our Parliament will continue to have their day…

It’s difficult to imagine that anyone in big business or government has any real concern about supply chain security, when the Conservative-friendly Daily Telegraph carries a story about the CEO of the UK’s Marks & Spencer retail chain now being on a 4-day week for a salary of £750K. Meanwhile, the real people at the other end of the wealth divide are working every hour they have and cannot even afford to buy food from one of the stores.

I will leave the timing and reasoning for this announcement, along with the raft of announcements from No.10 suggesting that our self-regalvanised PM is only now ready to his job to the reader.

But to say all of these deliberate distractions overlook the many elephants in the room and particularly the questions surrounding what happens to us all next would be comical, if it were not the fact that for the majority of us all, shit is about to get very real indeed.

Call me dramatic if you like. But few of us will accept that we are already in the process of a massive financial and systemic collapse until it actually hits us and we can feel the pain pushing into our own existence or life bubble in some way. Regrettably, that day will soon come.

However, whilst things like the housing market collapsing, or small businesses going bang because they simply cannot raise employee pay will inevitably hit or touch the lives of us all differently, there is one very profound and potentially very hard-hitting way that the collapse of the systems we currently take for granted is going to touch all of our lives in the same way. That’s the production, supply and the availability or shortages of food.

Before I go any further, it is important to get to the point that the supply of many of the foods that we probably all enjoy at home, from takeaways or when we go out to a pub or restaurant for a meal, are simply not going to be available in any of these ways anymore. Furthermore, this change to our lifestyles could well be pushing its way into our lives in perhaps just weeks or months from now.

The ingredients, the processing and the transportation of the foods that contribute to what might best be described as our very exotic, but nonetheless unhealthy diets aren’t just sourced from right across the world.

The foods we eat and the ingredients used to make them are processed here there and everywhere too.

The journeys that make up the pizzas, pies and puddings that we have all been conditioned to love crisscross continents and countries in various and accumulated forms. All before they finally reach the shelves of our local supermarkets or distribution centres, usually wrapped in a load of packaging that will immediately be thrown away, just as soon as they have come through our doors.

That the global supply chains that support and provide for all of this are collapsing right now is problematic enough.

But the real problem for us all that accompanies this collapse, is that even the majority of our most local producers (that’s local farmers and growers) buy the materials they need and then supply the meat, milk, cereals, vegetables and fruit that they produce into what is in effect part of this highly centralised operational business model.

Farmers and growers in the UK and across Western Countries do not produce or supply in a way that means that any of us could simply walk up to the local farm and buy or trade with the farmer to get the basic foods that we need, when everything that we know and take for granted about the supply of foods and goods today breaks down.

The processes that take raw foods from farms and turn them into the products that we love to eat and buy are massively complicated.

This complication has itself been encouraged and legitimised by the creation of many different industry-serving laws and rules. Not least of all by our friends in the European Union, that became just another way of dressing up greed-driven globalisation, but in a more politically acceptable continent-wide way.

What we or rather more importantly all of our seat-blocking politicians in Parliament are failing to grasp right now – whilst they keep on attempting to distract us with soundbites and other hollow scheme imaginable, is that we have a massive food crisis ahead of us. A food crisis that is looming large that will not be temporary. And that in terms of re-tasking, repurposing, redirecting, and reimagining the most essential forms and mechanics of our basic food supply chain – we are now critically unprepared.

Its not as if Farmers and Growers aren’t trying to make our politicians aware that there is a crisis coming either.

The issue with the politicians we have today is that everything they stand for, have bought and dragged us into and has been motivated by or is tied up in the money or greed based system that we currently have.

By even acknowledging that the focus of food supply must immediately become local, as part of the now essential drive to make the UK self-sufficient in all basic foods, goods and services in the shortest time, our politicians will be admitting to the wrongs of the part that they and many others before them have played in contributing to this mess over decades.

That however, is not an excuse for those in power and in our Parliament not to act now.

When we are all facing a change to our reality and a process of transition where there is a growing possibility that British People are going to starve, the public representatives that we have elected to look our for our best interests should be prioritising this change to local supply and UK self sufficiency in every possible way.

Surviving The Great Reset | Rationing

If you have been paying attention to the news, you will know that rationing has already been discussed with some things like Petrol and Diesel Fuel.

But as shortages of everything that everyone needs to live and survive each day begin to really bite, the reality that we face is that rationing is likely to become a legal requirement with allowances for certain foods and goods that are available being imposed.

We are not talking about a kind of rationing that is just the choice of a supermarket that knows how much of anything it has and can put on the shelves for its normal customer base, every day of the week.

That will be a sign that things are still pretty good.

We are talking about rationing of all the basic goods and foods that are necessary for each and every one of us to survive.

If you would like a good example of the kind of rationing that I am referring to, you need look no further than the period around the Second World War. When everyone had a ration book and was allocated a certain amount of each kind of food and the essential items that everyone needed to live.

Rationing ensured that of the very limited supply of foods and goods that we had available from being grown or produced in the Country, or that we could get from overseas using ships that were regularly being sunk by German U-Boats, was being divided up fairly.

Wartime Rationing existed so that the shortages that we did have were being shared as a burden by everyone. But that above all, everyone had just about enough to live.

We may not have a world war going on that means Europe is a closed door to us today. But in terms of a Global Supply Chain collapse that is now underway, the result is likely to be experienced in vey much the same way.

Surviving The Great Reset | Shortages of Food & Goods

In the coming weeks, months and years too, we are going to experience shortages of everything that we are used to being able to buy.

The shortages will not only affect the things that come from outside of this Country. And many of us will be surprised by just how many of these there really are.

The shortages will also affect the things that are still made and produced in this Country – such as very basic foods that are produced and grown even very close to our homes.

The reason for these shortages is that the system that we have become used to and that we take for granted, is now beginning to break.

Once we have accepted that the collapse of the system is not a problem that will be fixed – which will take us all a period of time, there will be a further period of time where necessary changes have to be made to everything and a new system of supply is developed that can be relied upon and that is balanced, fair and works in the best interests of everyone.

Some of the shortages will be temporary.

In some cases, the shortages will be perhaps as short as just a few days.

But in terms of many of the things that we believe we need, but actually want, the shortages will be permanent.

Production resources that we have available here will be re-tasked to growing and producing the foods and the things that we all actually need, as opposed to the things that some of us think we need, but only want.

Think of the first weeks of Lockdown, when ‘panic buying’ left people unable to bake things or wipe their bum.

Roll that idea out across everything you really need to eat, drink and take care of yourself each day, and that is a reflection of the experience we will all have, that is to come.

Surviving The Great Reset | Grow Your Own | Using Hydroponics

If the space you have available is limited, you don’t have a garden, window ledge or anywhere else you would immediately recognise as somewhere you could repurpose to grow your own food, Hydroponics could be the answer for you.

Hydroponics is basically growing things in a tray, trough or tank with flowing water, that contains all the nutrients that the plants, fruits and vegetables in them need to grow.

It is an amazingly efficient way to grow food, because of the limited space, energy and input that is required – once you are set up. And the great thing is that you can set up a Hydroponics system anywhere – often with only a very minimal requirement for energy or light.

In some ways Hydroponics is the most practical and most efficient way to grow your own food. Its just that the food that is actually the easiest to produce will not look as appetising as we might like it to be.

The important thing is that you and the people you care for can eat and get nutrition for however long the system and food supply chain change and related shortages might be.

When it comes down to the absolute nuts and bolts of not going hungry for any period of time, having a Hydroponics system working away in your home, might by the best bet you can make on yourself right now, today.

Please do a web search on ‘Hydroponics’, ‘Buy Hydroponics’, ‘Foods you can grow with Hydroponics’. There is plenty to see, read, learn from and buy online.

Once again, the time to be setting yourself up with a Hydroponics system at home is right now. When food is short, it might be short because the system of distribution has stopped or broken down. As most of the equipment you will need will be online, it won’t be any good to you, if you cant get to it or it can’t get to you!

Surviving The Great Reset | Grow Your Own | Using Window Boxes

If you don’t have a garden, you almost certainly have windows. These are great places to grow things you can eat – and they can behave a little like greenhouses do too.

Depending on the size of your window ledge, you may be able to place some trays or troughs along the ledge, or perhaps affix some brackets with a trough or trays just underneath – as long as there is nothing like a radiator or similar in the way.

Do a search on ‘window gardens’, ‘what to grow in a window garden’, ‘setting up a window garden’, to get some ideas of what will be involved.

If your window box is outdoors, you may need to make sure that it is secured against wind or bad weather.

If the only windows you have available look abut a public pathway or road, growing food outside may not be the best plan for you – as your produce could disappear overnight when others who might be desperate can see – and easily reach – what you have grown.

Grow Your Own: Take control now. Whilst you can. Whilst resources are available.

Anything that can happen probably will in some way. So once the idea of something happening has entered your awareness, its probably a good idea to make provision for its eventuality. So that you at least have a contingency plan in place.

However, there is a clear caveat to this. That is that at the same time, you DON’T let the possibility of something happening take over your life. Especially not in the way that you have probably imagined it could happen!

We don’t know what every part of The Great Reset will look or feel like for any of us. But what we do know is that food supply is now at a very high level of risk.

The time to offset the risk of food scarcity and food shortages for ourselves and the people we care about is right now. NOT when the food supply has already stopped.

Your immediate reaction might be that you don’t have any idea how to grow food. It could well be that you don’t have the space. It’s very likely to be ‘I don’t have a garden!’.

None of these issues are likely to stop you from ‘growing your own’, if you really want to take the proactive steps that are available for you to make provision and start preparing for shortages right now.

FOOD AVAILABILITY WILL NOT BE ABOUT WHAT YOU CAN AFFORD!

Surviving The Great Reset: Grow Your Own Food – AND GET STARTED NOW!

Of all the things you can do to help and provide for yourself and those around you during The Great Reset and then beyond it too, the most helpful will be growing your own food.

Even during the acute stages of the Great Reset, the chances that there are absolutely no basic foods available for any prolonged period of time should be thankfully very small.

But that doesn’t mean the choice of what could be available over weeks or possibly months, isn’t very limited. Or, of that which is available, specific foods are not available either as regularly or in the quantities that we have become used to, or that we would like them to be.

As you read this today, many and indeed most of the ‘fancy’ or rather the highly processed foods that you are probably telling yourself that you need will still be available. Either on supermarket shelves, in chillers or in a frozen form.

But that availability is already changing.

Items you normally buy each week might already be missing one week and then back the next.

The number of items you are experiencing this temporary shortage of is probably already increasing.

The next thing that could happen is you could go online or walk into your local supermarket and find that the deliveries of all the things that you consider to be important hasn’t come in for your next shop. Then it doesn’t appear for weeks.

This could happen at any time. And it will.

AND IT IS NOT JUST A MATTER OF WHAT YOU CAN OR WILL BE ABLE TO AFFORD.

Surviving The Great Reset: Farmers are not ready for the change, so we must be until they are

The current system is not set up to get all the foods we actually need grown and prepared for us locally. So when the acute stages of The Great Reset happen and the big profit-focused supply chains have irreparably broken down, the reality is that there will be a period of time when this ‘old systme’ stops providing for us, and when the new (or rather renewed) local supply chain system has been put in place.

Yes, there are some really good examples of Farmers here in the UK and elsewhere too, who are offering us all their dairy products, meats, produce and even beer that has come from crops and animals grown and prepared on the farm.

If you’ve tried what they produce, you will already know that its fantastically good. But right now its also very expensive – because of how the big corporate interests have such a ridiculous level of control.

If our politicians were awake enough and forward thinking enough to recognise what lies ahead – even though they bear much of the responsibility for it happening themselves, they would be doing everything they could to support our Farmers – who by their very nature are great innovators – to turn production on its head and grow and produce everything locally, either on their own, or as part of small and localised cooperatives that make practical sense with how different animals are taken care of and how different produce and crops are grown.

Politicians will not do that today, because like the big interests that profit from it, they have too much invested in everything continuing as it appears to be at the moment, and for it continuing to be run and to make money or to continue to benefit them in the same way.

We will have no option but to work with and support our local farmers to reequip and redesign their operations and business models when the time comes that we need them. This may even mean some of us literally getting out there and helping on the land. Otherwise the future beyond The Great Reset will be one where our lives revolve around little more than the question of what we will next have to eat.

The hard message to take in and consider here, is that without the changes in policy and the contingency planning that our out-of-touch politicians should today be taking care of, there is a period of time – that will hopefully be short – when in respect of at least some foods, but potentially a lot more and possibly everything that we need, we may have to go without.

We cannot rely on our politicians to do the right thing. We cannot rely on Politicians to keep everyone fed. We cannot rely on Politicians to keep the things that are vital to our life working, when things will no longer work, and the only solution Politicians have is to ask how much it will cost.

We have to Prepare, Produce and make Provision.

It’s time to start growing your own food.

Levelling Level | Local Currencies & Bartering or Exchange Platforms

When no amount of cash or currency we have available can secure the goods or services that we need, practical need will step in and demand that we exchange whatever we have or can offer to secure whatever we need.

Ultimately, as real creativity, innovation and entrepreneurism begin to thrive at the community level, one thing will again become apparent to us all:

The real base currency is the element that is common to every exchange: The time it has taken somebody to grow, produce, manufacture and transport whatever it is that the end user wants.

In other words, the real base currency is (or will be corrected to become) the value of input that an individual can make themselves, as the basis of an exchange to provide everything that they need to meet the requirement of being self-sufficient.

Rationing: A way of sharing the basics fairly, so there is enough for all

The days of unnecessary food production and manufacturing, prioritised only on the basis of repeat financial turnover and profit-making are done – even if that doesn’t appear to be the case right now.

As we experienced being the case in the early days and weeks after the first Covid Lockdown was called in March 2020, foods and goods such as flour, some vegetables, some fruits and toilet rolls are likely to be in short supply. The reality is that they will be the first of a growing and ultimately extensive list.

The rationing that will quickly become necessity, will also be a sign of things to come. Our industries, production and manufacturing will have to be redeveloped and reestablished to support UK self sufficiency in its most comprehensive and practical form.

Yes, rationing sounds horrible to anyone who has never been without or has never known what it is like to not be able to eat a meal, because the food that they need is something that they cannot afford.

Yet there are real people – possibly people that you or I pass in the street each and every day, who are already living what to you might see your own worst nightmare AND they are forced by the way that the system = works now to make the best of it. They literally have no choice but to accept it and do whatever the world requires of them to at least try and get by.

The silver lining of the situation that we all face, where the foods, goods and services that are essential to daily life will be rationed at least temporarily for all of us, is that it will provide us all with a real-life understanding of what we and therefore everyone needs as a basic standard in order to ‘just get by’.

This level, or the accumulation of the different basic foods, essential goods and services that an adult needs to be able to obtain in order to survive and maintain their exitance, is the benchmark level to which a basic full time or weekly wage should thereafter correspond and then be maintained, once the Great Correction is complete.

The collapse of everything we know will teach us about the essential basics

The process of everything changing around us that is now underway will lead to what some will recognise as a wartime economy – whether or not we have by that stage become involved in any larger conflict that has been set off as a result of the response to the Invasion of Ukraine.

The availability of foods and goods and the prices of those foods and goods that are available to us in anything like the way that we are used to will diminish and this will quickly lead to empty shelves. Shelves that will not be replenished with the same products that they previously held.

The twist to the evolution of this situation is that it will in effect recreate the ground zero for the provision of what we actually need to live. Rather than what we believe that we need to obtain in order to maintain the type if lifestyle that we believe that we are entitled to.

Whether it is food, water, waste care, communication, clothing, housing, transport or anything else, circumstances – that have been created by the long-term mismanagement of life by politicians and influencers with vested interests – will create the experience that will demonstrate what is actually important for anyone to have available to them as a basic standard.

This real-time demonstration will prove to be a genuine reminder to everyone of what people really need available to them to be able to function and exist at a time when they are down on their luck.

This demonstration will show us what everyone needs to be able to have as a basic requirement to live and will illustrate in a very practical way just what anyone should be able to buy or pay for without debt, support or subsidy, on a basic full-time wage.

What will in effect be a return to rationing will indeed have a significant silver ling in terms of the process of Levelling Level.

The outcome of Levelling Level will only be achievable because the majority of people will have no choice but to experience the basic hardship that is now inevitable, before they will understand, accept and then embrace the change that will ultimately benefit everyone fairly and in a very balanced way.

The supermarkets will be able to deliver more online if they simply tell people when they will deliver rather than letting customers decide

As someone who set up a successful distribution business by winning a contract with a large newspaper company and setting it up overnight, I’m well aware of how to make a delivery operation flow right for staff and customers in a time sensitive environment.

Of course, as a commercial provider to a business customer, my key considerations were very different to that of a supermarket supplying a weekly shop to a retail customer. Or rather they would have been in normal times.

One of the greatest inefficiencies of the way that supermarkets have been working, has been to give customers the freedom to choose their delivery time and fit the delivery of their online order around that specific requirement.

This in effect means that even with deliveries grouped as much as possible across the number of vans that any store has, they will be zigzagging across a district or suburban area most of the time, adding time and running costs to the journey which limit or short-change the extent of what the driver and vehicle can do.

With the landscape changing and the idea that the customer is always right having been exchanged for one where we will get what the supermarkets can give us at the location and time it is available, the retailers we use for food and essential goods have options to cover more ground in less time and extend their online delivery services during the Coronavirus Crisis in ways that at other times they never could.

It all boils down to just one thing. Telling customers when they will get their delivery rather than giving them options to choose in the way that they currently do.

People are working from home and not going far.

If customers want food and the goods that supermarkets can provide them they will be grateful to have them delivered during the crisis and won’t worry about what time.

By being able to group deliveries into the closest distances between a set of addresses in blocks over a few days, efficiency is certain to increase. Even one more customer per van per shift would help more people than the system currently is.

If the supermarkets start delivering around the clock on a 24hr basis – prioritising more social hours for the elderly, the vulnerable and reaching key workers between their shifts – the existing delivery system could be able to double deliveries and perhaps even more.

Yes, there will be a shortage of staff that needs to be filled. But there will also be many people willing to step into help where possible to do so. I for one would be happy to do a few shifts from a local store or even drive an artic from a nearby distribution centre to the supermarket back door if I can find a doctor to sign off the medical for my Heavy Goods Class 1 renewal once more.

In difficult and challenging times, business as well as politicians have to consider whats fair and best for EVERYONE. Not just those who pay, complain or can influence more.

But we ALL have an investment in the government, the public sector and the businesses working to keep us alive getting this right.

They cannot do it alone and need our support to get there – even if that means opening the door to an online supermarket delivery person at what feels like a very peculiar time.

WE ALL NEED TO GET A GRIP PEOPLE: Because this is a Government that could react disastrously wrong to what is now going on

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Hands up. I’m not worried if I have to eat less or perhaps miss a meal or two and go without. The upside is that I could do with and would be happy to lose a few pounds.

But for my elderly mother (73) and her husband (87) who are as good as housebound and rarely go out, what those of us who are out shopping on behalf of the people we care about are experiencing has passed the stage of being ridiculous and has now become negatively profound.

Many of us have responsibility for someone else, whether it is each other, children, parents, relatives or someone else that we care for normally day-to-day.

But even if we live alone and have not one other person to think about, the reality is that the Coronavirus does not and is not going to recognise any of the differences that we might usually use to build ourselves up, to blame others or to simply use as an excuse to differentiate ourselves against others or to make ourselves out to be special or entitled in some or other way.

We really are in this together.

As I walked around the local Tesco Store this morning, looking for the aisle where the tinned potatoes should be available, I was already thinking the shopping list on the envelope containing the money from my own set of oldies was itself some kind of surreal joke. And as I stood there, looking at the collection of baked beans that at one end don’t seem as popular as the loo roll at the other, it became clear to me that the guy who was stood there surveying the carnage in the same way as me, was having the same, if not very similar thoughts. As he walked away, he looked at me, smiled and said “Thank God we aren’t at war”.

The whole experience, following on from the pictures of stripped shelves and queues of people with trolleys from across the Country made me realise just how shameful our collective behaviour has really become and question yet again how it is that things have really got this far?

We are not at war.

There is no shortage of food or essential items available to retailers.

Yet the experience that normal people are now facing in shops and supermarkets tells us something very different.

And it’s not that there is a shortage and we are demonstrating any form of rational need.

It says that the panic buying, fuelled by the non-stop ‘Coronavirus Show’ in the media and online, will quickly play into the hands of a Government led by politicians who got themselves elected for all the wrong reasons and are as fearful of the unknowns that are accompanying this dreadful outbreak as anyone else is including you and I.

Talk of being on a war footing and using emergency legislation to effectively turn this Country into a dictatorship – albeit an apparently temporary one – should be cause for concern in itself for us all.

But our behaviour, whether that be our attempts to fill up on everything at every opportunity – because those rules were meant not for us but for others, or because we are saying damn the ‘advice’ we have been given in London and elsewhere – because coffee, beer and socialising as if everything is normal remains the priority and overriding cause, is increasing the risk exponentially that the politicians who are leading us today will not only create but then use those very draconian measures to restrict all of our lives indefinitely and disproportionately. Simply because their own fears have been amplified by what is on the part of too many of us a self-serving, selfish and completely unnecessary response.

Think back to when you have been upset or you have been angry. Think about how you have spoken and acted. What was your response?

Did you ever get it wrong?

The politicians that we have today are no different. And when they cannot, will not consider or are unable to understand the bigger picture, the added pressure on them from the avoidable breakdown of what should and still could be a fully functioning supply chain today, to how we will choose to behave as the negative spiral that panic buying has started escalates into anger, frustration and potentially much more in the days and weeks ahead, will in all likelihood at some point precipitate a knee-jerk response from the people we have put in power, with consequences for us all that will be far-reaching and considerably much worse.

If we don’t do our bit to help others and to help ourselves right now by following the advice that we are being given – no matter how ridiculous or how it can only really be there for others as we might see it – we will all have played a part in giving our inept leaders reason enough to act in the way that you can be assured that they will do, just as soon as it is clear that they do not have any more options to try to get things moving and to get people to cooperate.

All-too-late, it will become painfully clear that our elected leaders simply lack the real world experience and understanding to think outside of the Westminster box, whether the Country is in the middle of a National Crisis or not.

The Chancellor’s failed attempt to help the majority of workers and businesses affected financially by Coronavirus this week has already demonstrated the lack of ability within this Government to step up and take responsibility because they do not understand the reach and depth of the responsibilities that we have entrusted them with, or will not make decisions to help the people who elected them that many of their funders and supporters simply will not like.

Either way, these are politicians that we cannot trust to act equitably, fairly and in the best or better interests of us all in each and every way that either they should or that they can.

However, surviving this Crisis is not about them. It is about you. It is about me. It is about the people we care about and know we can trust. It is about the power of decision that each and everyone of us has to do the right thing now on our own and with the people who are around us, that when taken and done together will become worth a hell of a lot more.

Let’s use the example being set by neighbours, by pubs and by volunteers across our local communities as the real guide. People like the Salvation Army man I saw with a shopping list and trolley this morning who are out there doing everything they can to fill the gaps and keep each other going in practical ways that are human and about a real sense of selflessness and community.

Let’s be inspired by real people helping other real people in real ways.

Let’s join them doing something that we all have the capability to understand.

The shop shelves will refill for us all if we stop overloading the trolleys and only take what we need for ourselves and the people we care for in the immediate term. That’s pretty much what we can carry safely in our own hands.

 

image thanks to The Sun / Mercury Press

The words added to the picture ‘There’s enough for everyone’s need but not for everyone’s greed’ is paraphrased from the quote attributed to Mahatma Gandhi ‘The World has enough for everyone’s need, but not enough for everyone’s greed’.