The Basic Living Standard: Freedom to Think, Freedom to Do, Freedom to Be with Personal Sovereignty that Brings Peace to All

The Illusion of Freedom

One of the biggest misunderstandings of the time and culture we live in is the way we understand, respond to, and relate to what freedom really is.

Many of us believe that we are free: that we can do what we want, think what we want, say what we want, and be what we want.

Yet we all live under rules that must be followed – rules which few would deny are becoming more intrusive, more prescriptive, and increasingly powerful in the consequences they impose if we fail to use our “freedom” in the way someone else has dictated it must be perceived and lived.

The Everyday Policing of Speech

Some reading this may respond with something like “Tell me something I don’t know.” And that would be fair enough, given the growing body of anecdotal evidence confirming that freedom of speech is not what it seems.

Almost everyone we might consider “ordinary” – those without an agenda, simply wishing to get on with their lives – now finds themselves policing their own relationships and interactions with the outside world.

Speaking truths rooted in common sense, or even in the way things have always been, increasingly risks offending those who demand the world operate according to their own design.

The Marginalisation of Independent Thought

Even reflecting on what is, at best, the marginalisation of independent thinking – and at worst, the steady criminalisation of individual thought – opens up a maze of debates.

These debates inflame questions about the role, scope, and power of groupthink, and how establishment narratives are not only shaping, but increasingly dictating blueprints for how everyone must live their lives.

Encroachment by the Establishment

To believe we are free in a world, country, and culture where the establishment seeks not merely to encroach but to manage every part of life is alarming enough.

Yet it becomes even more disturbing when we recognise that these restrictions and attacks on freedom are not created for the common good, but to benefit someone else.

The Role of Money as Gatekeeper to Life, Peace, Happiness and Freedom that is Governed by Someone and Something Else

Freedom Defined by Money, Not Ourselves

Yes, we are already in a fight for those freedoms outlined above.

The fight is increasingly hard because a division has already been created between what we believe freedom is, and what we believe we already know it to be – which itself isn’t what we are experiencing.

That we continually look outside of ourselves for validation should make sense, because when we think about the difference between what we imagine freedom to be – doing whatever we want – and what society actually allows us to do, shaped by those who create the narratives that control society, we quickly begin to see that there is a significant difference involved.

The Manipulation of Meaning

Creating circumstances where somebody can change the meaning of something so that a word comes to mean something very different from what we know it to be could never happen in an environment where people are confident in who they are, their communities, their culture, and what it ultimately means just to be themselves.

We have now reached the point where even the term common sense is being brought into question, sometimes considered offensive or demeaning.

This is because the fundamental basics of life – the value set that upholds the framework for a good life – have been replaced by a system that places money at the heart of everything.

Money at the Centre of Every Choice

Money has become so ingrained in every part of life that, without even questioning our motives, it dictates the decisions and choices we make.

Everything in life is based on what we can afford, earn, save, accumulate, or the cost and risk of cost.

Jobs are about what we earn now and in the future. Insurance is about betting against risk. Education is about securing a career that pays more than a working wage. The house we live in depends on the mortgage and deposit we can save or borrow. What we own depends on money already earned or borrowed. Holidays depend on savings or loans. Cars depend on leases or borrowing, unless bought outright.

Contracts Before Basic Essentials

It doesn’t matter who we are or what we earn. The world now requires us to sign up, subscribe, or rent services and products we once simply bought.

These arrangements are backed by contracts that must be paid before any income can be considered disposable.

Only food and basic essentials remain in the realm of pay-as-you-go – and even those are increasingly tied to credit cards, buy-now-pay-later schemes, or payday loans.

Judgement Through Wealth and Appearance

We judge people by their appearance, their property, their clothes, or their transport – signals of “who the world tells us they are.” And when we consider how much future earnings and financial security matter, even ordinary people outside the elites evaluate partners and marriage commitments based on what a potential partner can afford.

The Private Turmoil of Dependence

Few can see just how powerful, overwhelming, and controlling money has become.

Fewer still talk about it comprehensively.

Yet the reality is that what we do, what we have, how we are perceived, and whether we are accepted or rejected all revolves around money.

This leaves us in private turmoil and pain – what some might call or know as hell – because parts of life, or what is respected as life today, are cut off or restricted by money’s role.

The System’s Sick Success

This system is not natural. It has been deliberately created for the benefit of those who already have much more than they will ever need.

Its success lies in convincing the masses that freedom and status are directly proportional to wealth.

Meanwhile, the mechanics of the system ensure that resources flow away from those who have every right to them, leaving them dependent on credit and enslaved by debt.

In return, people have unwittingly surrendered property, ownership, and the peace of mind that comes only from self-sufficiency.

Fear as the Final Driver

Everything in life is driven by money – or more precisely, by the fear of not having it.

Everyone, at every level, makes decisions and behaves according to financial implications.

When people or businesses are pushed into dependence on external finance, even reason itself is abandoned. Questions of viability or self-sufficiency are ignored, as survival becomes the only priority.

When this mindset dominates, it doesn’t matter who someone is or what position they hold. They become vulnerable to the power and control of whoever influences what happens next.

This is the world we live in today. The plans, strategies, and changes overtaking life – many of which defy common sense – have taken hold because someone, somewhere, intended and created it to be this way.

This Is by Design

Where this all becomes difficult to accept is in recognising that nothing about the journey which has brought the world to this point is accidental.

It is by design.

The reason is simple: people who know they are free, cannot be controlled.

Freedom Cannot Be Controlled

If people cannot be controlled, they will not accept, take part in, or contribute to a system that is stripping away everything from them.

Everything that should, and always will, remain naturally theirs.

The Drive to Own and Control

Those who want more – who want to control more, own more, and take everything from everyone else – cannot succeed unless they first control people themselves.

They cannot take everything away unless they make the process appear legitimate.

Control must come first, because without it, the system suffocates and then collapses, under the weight of its own injustice.

Freedom Does Not Look Like This

Because most of us are not physically imprisoned and we face each day with choices that seem to be ours, many believe we are free and living free lives.

However, what we are experiencing – where we are coerced by narratives, advertising, groupthink, the media, and even the “free-minded” influencers we follow online to keep up – is not freedom at all.

Coercion Disguised as Choice

Beyond the natural requirement to meet the basic and essential needs of maintaining human life, anything that influences our behaviour or sets frameworks for “acceptable” choices is not freedom.

It is an infringement upon freedom.

At its most basic level, it is simply doing what we are told.

Money as the Measure of Freedom

Because of the way the money system has been designed, people believe they are free if they have enough money to do what they want or to buy what they think will meet their needs, as the system suggests them to be.

But money has become the value itself – rather than the work, the products, the property, the services, or the people involved.

We now believe we can only have anything, whether it is to meet needs or wants, if we have or can obtain the money to pay for it – and that these things are all the same.

Our freedom is dictated entirely by our relationship with money.

The Illusion of Value

If money were as real as we believe it to be, the value of the money in our pockets or the salary we earn would not reduce without us doing anything that changes anything.

Yet it does.

And the value of our money changes, because money is under someone else’s control.

The game, or rather the whole deck of life, is stacked in someone else’s favour.

The Mathematics of Decline

In the UK, inflation typically reduces the value of the £Pound by 2–3% each year.

This means prices rise, and your money buys less over time.

Inflation is measured by the Consumer Price Index (CPI).
If inflation is 3%, £100 today will buy only what £97 did a year ago.
The effect compounds: after 5 years at 3% inflation, £100 is worth about £85.87 in real terms.

Year	Real Value (£100 Start)
0	£100.00
1	£97.00
2	£94.09
3	£91.27
4	£88.53
5	£85.87

To keep up, your income must rise at least as fast as inflation. Otherwise, your purchasing power declines each year. And in truth, when we look more closely at the figures against what it costs to buy the things that we rally need, inflation seems to be putting those prices up a whole lot more.

Running to Stand Still (Revised)

Because inflation in the UK typically reduces the value of the £Pound by at least 2–3% each year, you must increase your income by at least this amount just to maintain your current standard of living.

The effect compounds: after five years at 3% inflation, £100 is worth only about £85.87 in real terms.

This means you are running uphill simply to stay in the same place.

Of course, this is assuming the official rate of inflation is accurate – if the real rate is higher, the decline in purchasing power is even greater.

It Doesn’t Have to Be This Way – The Alternative Is The Basic Living Standard and an economy that puts People First

Because money sits at the heart of everything in life, very few of us can visualise a way of living that works differently. And as we’ve already discussed, you aren’t supposed to – because this is how you come to believe you are free, when in fact you have been enslaved.

Money as the Toolkit of Control

Money, in the way we use it today, is the toolkit of the greatest crime ever inflicted on humanity.

Its genius lies in the way it convinces people to participate in, and even further, the very crime being committed against themselves.

In this system, money is the only god. But it is not benevolent or caring.

It is unjust, unfair, and strikes no balance when it comes to equity, equality, or what is good for mankind.

Two Masters Cannot Be Served

Man cannot have two masters.

For as long as money and the money system remain the only god, people, community, the environment, and basic human values will never be what life is truly about.

The system is designed to keep us dependent, fearful, and compliant. Whilst it slowly takes or destroys everything that is genuinely important and of value to us all.

The Alternative: The Basic Living Standard

There is an alternative. And although it may sound radical to suggest that one rule changes everything, the truth is that a future awaits where real freedom is not only possible for some, but becomes the way of the world for all.

The Basic Living Standard (BLS) is that rule.

It guarantees that everyone’s essential needs – food, shelter, energy, water, clothing, healthcare, and the means to participate in society – are met.

It is not charity, welfare, or a handout. It is a universal right, paired with universal responsibility.

Real Freedom Through Self-Sustainability

By meeting everyone’s basic and essential needs, the BLS creates the foundation for self-sustainability and genuine freedom.

It dismantles the false god of money by ensuring that survival is no longer dependent on debt, wages, or exploitation.

This is the only way to achieve real freedom: freedom to think, freedom to do, freedom to be, and personal sovereignty that gives peace to all.

What Financial Freedom Is and What It Means

The simple difference between the world that is destroying us and the world we need is this principle: We should only take what we need to meet our basic and essential needs, and reject completely the idea that there is anything good in accumulation, control, or influence beyond that.

No person or organisation should have the right to hold or control any more than they need for themselves or those they have direct and meaningful responsibility for.

Abundance

Natural abundance is the state of having our basic needs met and knowing they will continue to be met through our contribution and work – without interference or control from others.

Yet what we have come to believe abundance to be is wholly manufactured. It equates to accumulating, owning, and controlling as much as possible, regardless of the cost to others or to the environment.

When we recognise that true abundance is simply safety, security, health, happiness, and the basics that sustain them, we will also understand that these are the real foundations of inner peace. And peace is what abundance is really all about.

The Peace to Relax

Think carefully about how you feel when you no longer have to worry about what you will earn, borrow, or buy; how people will judge your clothes or job title; or anything else that creates fear of loss, anxiety about the future, or depression about what you think you may have already lost.

Yes, life has its own natural anxieties – relationships, health, and personal challenges.

But these are not manufactured to benefit someone else or a system that exploits us in every conceivable way.

When you have natural peace – because you are not in a constant race to keep up (while condemned to fall behind unless you add more than 3% value to your financial ‘worth’ each year) – if you are not already too far behind – you begin to see life through an entirely different lens.

Freedom to Think

When we have the freedom to think, we have the freedom to learn what life is really about.

We can be open to joys and pleasures that appear too simple or meaningless when we are trapped in pursuit of someone else’s agenda.

These joys hold value and meaning that help us grow into the human beings we truly are.

With this level of freedom, we see life’s mechanisms and systems in a healthier way.

Our expectations become simple. We develop patience with others and understand that we are not defined by what we have or earn, but by how we treat and respect others – even when there is no advantage to gain.

Freedom brings the ability to experience natural joy, not happiness sanctioned by someone else’s criteria.

It allows us to make and learn from mistakes, seeing them as value rather than cost – a perspective denied by the money-centric world.

Personal Sovereignty

Freedom on this level opens the door for us to be exactly who we are meant to be.

It facilitates personal sovereignty – the ability to make real, independent, and meaningful choices that affect only us, without fear of consequences from outside of ourselves.

This sovereignty exists beyond the participation and contribution required of us within the community to do our part, ensuring that everyone’s basic and essential needs are met.

It is the balance between individual freedom and collective responsibility, and it is the essence of financial freedom.

The Framework for a People-Centred Life

The Basic Living Standard is the formulaic basis of the life we all need.

It guarantees that everyone has access to everything necessary to meet their basic and essential needs, in return for each person contributing through work and activity to ensure that every necessary process – and yes, every business – is completed so that everyone’s needs are met.

Businesses That Serve Needs, Not Greed

The entire system revolves around this formula.

Businesses and organisations exist only where a basic or essential need must be met.

They never grow beyond the size necessary to serve the community in which they are located and involved.

This ensures that the purpose of business is not accumulation or profit, but service to people and the environment.

Technology as Support, Not Replacement

In this system, people are supported and aided — but not replaced — by technology and AI. The need for human contribution remains central, because participation is not about money or profit. It is about people, community, and the environment around which our lives revolve, and the experiences we share together.

The Same Rules Must Apply to Everyone

For fairness, balance, and justice to exist, the same rules must apply to all.

Part of the human condition is the instinct to survive – an instinct that quickly evolves into selfishness.

It drives us to use any advantage, whether through opportunity or design, to take more, hold more, or obtain power over more than we actually need.

We often justify this behaviour by believing it makes us special compared to others, or by using it to visibly demonstrate superiority.

Survival Instinct vs. Shared Responsibility

Yes, it can be argued that this is how humanity naturally behaves.

But just because it appears to be the default response to fear of lack, it does not mean it is right.

When there is enough of everything for everyone, and when we have the knowledge and understanding to build and manage a world that works for all – as we now have, the pursuit of excess is neither natural nor justified.

The True Depth of the Basic Living Standard

In this sense, the Basic Living Standard is not just a benchmark or guarantee of dignity and financial independence.

It is also a framework that requires everyone and everything to function with its principles in mind.

Every process, system, and mechanism must flow from and to its implementation.

The BLS is not simply about meeting needs – it is about ensuring that the way society operates is aligned with fairness and responsibility.

No Special Rules, No Hierarchies, No Excerptions

There can be no special rules for anyone. No exceptions or hierarchies where some hold more power or influence than others. No materially based differences that allow one person to be perceived as fundamentally different from another.

Only when everyone and everything plays by these basic but essential rules, can the integrity of the system be assured.

Integrity Between Person, Community, and Environment

Ultimately, it is the integrity of the relationship between person, community, and environment that must be protected.

This integrity ensures that fairness is not just an ideal, but a lived reality – one that sustains balance and justice for all.

The Local Economy & Governance System (LEGS)

The Local Economy & Governance System offers the framework and societal structure that enables the Basic Living Standard to function.

It ensures that everyone can thrive and enjoy the freedom to think, to be, and to do – the personal sovereignty that guarantees peace for all.

A Human Economy

LEGS is a human economy.

Everyone who can, works or contributes, and contribution replaces currency as the foundation of exchange.

This means that the value of each person’s effort is measured not in money, but in the way it sustains people, community and the environment.

The End of Inequality

Most of the social issues we experience today are the effects of inequality – wealth inequality, social inequality, and the distortions created by a money-centric system.

In LEGS, these issues disappear. They no longer exist because the system is built on fairness and the natural law of cause and effect: when everyone contributes and takes fairly, everyone’s needs are met.

Businesses That Serve Communities

As described in the Basic Living Standard framework, businesses and organisations exist only to meet essential needs.

They remain the size necessary to serve their communities, never expanding into monopolies or profit-driven empires.

This ensures that resources are not hoarded, and that abundance is measured by access, not accumulation.

Technology as a Partner, Not a Master

Technology and AI support people but do not replace them.

The purpose of contribution is not profit, but participation.

Work is about sustaining life, community, and environment – not about chasing growth or accumulation.

In this way, LEGS ensures that human dignity and responsibility remain at the centre of society.

A System Built for People

The Basic Living Standard cannot work within the collapsing money-centric system that we have today.

It requires a new foundation – and LEGS provides that foundation.

By reorienting governance and economy around people, community, and environment, LEGS makes possible a society where freedom is real, sovereignty is respected, and peace is shared.

Benefits of the Basic Living Standard and LEGS

The benefits of the Basic Living Standard (BLS) and the Local Economy & Governance System (LEGS) are wide-ranging.

They work not only at the individual level, but also across communities and the environment.

Together, they create a framework where fairness, responsibility, and sustainability replace fear, inequality, and exploitation.

Reducing Crime

When everyone’s essential needs are guaranteed, desperation disappears.

Crime rooted in poverty, scarcity, or inequality declines because survival is no longer at stake.

Contentment and Peace of Mind

True abundance is not accumulation, but having enough.

By ensuring that everyone has what they need, BLS and LEGS foster contentment.

People are free to live without constant anxiety about money, status, or survival, creating peace of mind and stability across society.

Removing the Mental Health Crisis

Much of today’s mental health crisis is driven by insecurity, debt, and the relentless pressure to “keep up.”

With BLS, those pressures dissolve. Freedom to think, be, and do allows people to experience natural joy, rather than manufactured happiness tied to wealth or possessions.

Ending the Benefits Problem

The current welfare system is built on dependency and stigma.

BLS replaces this with a universal guarantee: everyone has what they need, and everyone contributes what they can.

This ends the cycle of benefits, bureaucracy, and inequality, creating dignity and independence for all.

Sustainable Living and the End of Overuse

Because businesses under LEGS exist only to meet essential needs, they never grow beyond the size and capacity required by the communities they serve.

This prevents monopolies, overproduction, and exploitation of resources.

Communities consume sustainably, and the environment is protected.

Work and Contribution as Valid Beyond Pay

Contribution replaces currency. Work is valued not by wages, but by its role in sustaining the community.

Whether paid or not, every contribution matters – from caring for others to maintaining essential services.

Valuing Every Kind of Work

In a system where survival is guaranteed, people see the value in every kind of work.

No job is “beneath” anyone, because all jobs contribute to sustaining life.

Happiness in Any Role

People become happy and content to do any kind of job, because work is no longer about survival or status.

It is about contribution, community, and purpose.

Experience as a Shared Tool

Life experience itself becomes valued as a tool for the benefit of all.

Wisdom, skills, and lessons learned are shared within communities, enriching collective wellbeing.

Care Rooted in Community

Care for those who may be too young, too old or unable to contribute for any other reason is carried out by members of the community who are best able, and who still receive what they need to meet their basic and essential needs.

This ensures that care is not commodified or dependent on profit, but is a natural part of community life.

A System That Benefits All

The benefits of BLS and LEGS extend beyond individuals.

They strengthen communities, restore dignity to work, protect the environment, and create peace of mind.

By removing scarcity, inequality, and fear, they build a society where freedom, sovereignty, and justice are not privileges, but universal realities.

Life Beyond Survival

Freedom Creates Time for Life

When freedom and personal sovereignty are real — when the compulsion to “keep up” is gone – something remarkable happens. Time and space open up.

Social activities, sports, and hobbies stop being luxuries or calculated uses of “spare” time that isn’t really spare at all. They become normal parts of everyday life.

The Basic Living Standard and LEGS make this possible by removing the constant pressure of survival and competition.

Instead of chasing money or status, people can invest their energy in pursuits that bring joy, health, and connection.

Communities thrive when individuals have the freedom to play, to create, and to participate in activities that enrich life rather than drain it.

Yet the greatest gift of this freedom is not only the chance to do more, but the chance to be more.

With peace of mind and comfort secured, people gain the space to think differently and expansively about who they are and what their existence really means.

Freed from fear and scarcity, we can explore our true selves, discover new perspectives, and embrace the human experience in full.

Rediscovering Real Relationships

Equally important is the refocusing and repurposing of face-to-face, in-person, real-life relationships.

In the money-centric system, digital interactions and transactional exchanges have all too often replaced genuine human connection. But under the Basic Living Standard, relationships regain their rightful place at the centre of life.

The priceless social skills and social learning that come from real-world interaction equip every person for a happy, healthy life.

They foster empathy, cooperation, and understanding – qualities that cannot be replicated by algorithms or screens.

When survival is guaranteed and competition is replaced by contribution, people are free to build communities rooted in trust and shared experience.

This is not just a benefit of the system; it is its very purpose.

Human beings are not data points or consumers. We are social creatures, and our wellbeing depends on the strength of our relationships.

Conclusion: A Future Built on Real Freedom

The journey through this essay has shown that what we call freedom today is little more than an illusion.

Rules, narratives, and the money system have combined to create a world where survival is dictated by fear, debt, and inequality.

Yet this system is not natural – it is by design, and it benefits only those who already have more than they will ever need.

The Basic Living Standard and the Local Economy & Governance System offer a different path.

Together, they dismantle the false god of money and replace it with a framework built on fairness, contribution, and sustainability.

They guarantee that everyone’s essential needs are met, that businesses serve communities rather than greed, and that technology supports rather than replaces people.

The benefits of this transformation are not limited to crime reduction, mental health, or dignity in work. They reach far wider – across personal wellbeing, community strength, and environmental sustainability.

They reshape how we understand abundance, how we value relationships, and how we live in balance with the world around us.

They restore the integrity of the relationship between person, community, and environment, ensuring that freedom is not just an individual experience but a shared reality.

Beyond these practical gains, BLS and LEGS deliver something even greater – the freedom to live fully.

Time for hobbies, sports, and social activities becomes normal, not a luxury. Real relationships are rediscovered, and the social skills that equip us for happy, healthy lives are restored.

This is not utopia. It is a practical, people‑centred system that aligns with the natural law of cause and effect: when everyone contributes, everyone’s needs are met.

It is a vision of a world where freedom is not defined by money, but by sovereignty; where justice is not a privilege, but a universal reality; and where peace is not manufactured, but lived.

The choice before us is simple. We can continue down the path of fear, inequality, and exploitation and the destruction of humanity that it guarantees. Or we can embrace the Basic Living Standard and LEGS, and build a future where freedom, fairness, and community are the foundations of life.

The Basic Living Standard and LEGS create a human economy, where balance, fairness, and justice underpin life. They place people before money, with priorities fixed upon community and environment. The BLS is the simple benchmark rule — the rule of all rules – upon which all systems of trade and commerce are aligned. By recognising abundance in its natural form, where everyone has enough to meet their needs but not their wants, the dynamics of life are transformed. Every need beyond the tangible can then be met, because peace, freedom, and personal sovereignty flow from financial independence. This is what allows each of us to enjoy and learn from the human experience in full.

Glossary of Key Terms

Basic Living Standard (BLS):
A universal framework that guarantees everyone’s essential needs—such as food, shelter, energy, water, clothing, healthcare, and the means to participate in society—are met. It is not charity or welfare, but a right paired with responsibility.

Local Economy & Governance System (LEGS):
A proposed societal structure that replaces currency with contribution, ensuring that the value of each person’s effort is measured by its impact on people, community, and environment. LEGS supports the BLS and aims to eliminate inequality and exploitation.

Personal Sovereignty:
The ability to make real, independent, and meaningful choices that affect only oneself, without fear of external consequences. It is the balance between individual freedom and collective responsibility.

Contribution Economy:
An economic system where work and participation are valued by their role in sustaining the community, not by monetary reward. Contribution replaces currency as the foundation of exchange.

Universal Rights and Responsibilities:
The principle that everyone has the right to have their basic needs met, and the responsibility to contribute to the wellbeing of the community so that others’ needs are also met.

Abundance (Natural):
A state where basic needs are met and will continue to be met through contribution and work, without interference or control from others. True abundance is defined by safety, security, health, and happiness—not accumulation or control.

Money-Centric System (Moneyocracy):
A societal structure where money is at the heart of every decision, relationship, and opportunity, often leading to inequality, dependence, and loss of freedom.

Groupthink:
The tendency for collective narratives or establishment views to shape and dictate how individuals think and behave, often at the expense of independent thought and personal freedom.

Self-Sustainability:
The ability for individuals and communities to meet their own basic needs without reliance on debt, wages, or exploitation. It is a foundation for genuine freedom.

Universal Guarantee:
A commitment that everyone’s essential needs will be met, removing the stigma and dependency associated with traditional welfare systems.

If you can measure it, you can control it: Has GDP been the most dehumanising tool that humanity’s so-called leaders have ever created?

Just before Christmas, I published an e-book called ‘One Rule Changes Everything’. Within it, I identified the common theme of all the problems that society faces being built on the reality that the value of money is the benchmark that we use for everything in life and that the cultural selfishness that is now prevalent across mankind has become the greatest obstacle to us moving forward into a much healthier and happier way of living. Not least of all, because to do so would allow us to address all of the problems we have at their root cause.

The fact that we exist within a money-based paradigm today and have lost sight of values and what being human really means isn’t an easy idea for anyone to grapple with. After all, even those who can see and fully appreciate how ‘The System’ works, cannot escape living within it and being touched by the impact of it at each and every turn.

For the whole of humanity to reach this point without even realising it means that there has been a process at work that we have not seen or have been unconscious of.

Because so few are able to recognise that process, it is safe to assume that we have been steadily conditioned, in ways that could have been as simple as each of us accepting changes and leaps in money-related technologies, how we buy things, what products are available to us and what we have to do to get access to them. All without ever taking the time or making the effort to question any of these things and what they mean.

Experience changes our expectations. So, the true impact of technology like the internet has been far more significant than the ease of shopping or borrowing money. It has actually changed our values set, and how we think about our relationship with other human beings too.

But where did this process of unacknowledged change really begin? What were the building blocks that really started to make it that ‘life is all about money’, and nothing else?

The Human Condition

A reality that we all need to face is that a default setting of being human without being self-aware, is that we behave as an individual and as if we are separate to anyone and everything else. Therefore, we consider every interaction that we have in terms of how it will affect us, whether it will ultimately be a benefit or a cost to us.

Few will consciously place themselves in any situation where they believe that the costs of doing so will outweigh the advantages. Even when they are fully conscious of all the facts and consequences of what they have the choice to do.

This is how selfishness works at its basic level, and there is an argument to be made that it is certainly a healthy way to be, IF you cannot be sure that anyone or everyone else can take a fully altruistic approach to every interaction in life. Which there are many arguments available to suggest that they cannot.

If humankind were able to police itself and ‘keep itself honest’ by being content that everyone should always be aware of the facts before they are expected to make any decision that could have a negative impact upon them in any way, the world would already be a much happier, much healthier, much more equitable and much more human place.

But for some, the basic ingredients of life have and never will be enough.

Ideologies and Hidden Truths

As soon as a process of any kind is invented or introduced to ‘create value’, whether that’s income, efficiency or anything else that can be considered to be advantageous at any level to the end user or to the recipient, without that end user or recipient being aware of the process that’s involved or why it’s really being carried out, the doors are immediately opened up to breaches of trust and for the confidence of anyone without full knowledge of what’s happening to be abused.

Historically, that abuse of trust could be based upon something as simple as the distribution of power and how certain people found themselves in control whilst others did not.

More recently, and particularly into the 20^th century, that abuse has been based more upon the accumulation, distribution and creation of money and wealth. Manifested through wealth inequality or the wealth divide, which paints those who have much as being special, when those have less or very little, are most certainly not.

The most frightening thing about the way that ‘The System’ works and how it creates the myth that only those with wealth and power are special, is just how simple the ingredients or technical aspects that allow such stories and lies to exist, really are. So simple, that for anyone questioning how money and finance works for the first time, the simplicity itself makes the truth very hard to believe.

The most effective of all those ingredients is the framework of measurements that put figures against everything that ‘The System’ values, and gives the lie that ownership and direction of those measurements is what constitutes the real power over everything, therefore surrendering our control, because it’s what we believe.

GDP: The Tool of Measurement for a corrupt, self-serving and dehumanising ideal

It’s easy to think that the problems facing the Country have been caused by and are the sole responsibility of whoever is in government at the time. Attributing blame in that way plays no small part of the way that our broken political system actually works and its why so many of us believe that the choices of political parties that we are given will result in change, whenever the next General Election comes.

What Politicians (from any side), The Media and all the public figures sprawled across social media don’t tell us, as they whinge and make out they are the only ones who really understand the injustice and pain that everyone faces, is that everything collapsing around us today has come from an accumulative effect of policy after policy and decision after decision, that has been taken by multiple generations of politicians – from all sides, pretty much since just after the end of the Second World War.

Built on an economic idea or theory called Neoliberalism, there has been push after push to deregulate everything that was once regulated by government – on our behalf in some way, and for trust in the markets to be allowed to work beneficially on behalf of everyone and for the idea of ‘Free Markets’ to be embraced in its place.

Regulations that were once there to restrict , encourage and maintain certain behaviours of those private or commercial interests with the power to affect others lives have been steadily removed. Measurements relating to productivity, output and ‘growth’ have been inserted in their place, with little or no attention being paid to the way that the driving interests have increasingly used civil and corporate law to create their own system of checks and balances, regulated or enforced by expensive lawyers across what should still be an open or ‘free space’.

Every bit of the economy, or rather every product made, grown, produced, transported and every service carried out is measured by the financial value of each and every transaction that follows it through supply chains.

Meanwhile, this system of measuring everything in terms of the outputs generated has perverted just about every part of the public sphere. So that measurement, rather than the experience of the end user, has become what everything in business, not-for-profits and worst of all, the public sector is all about.

Measurement drives behaviour because behaviour is driven by measurement

What few have realised is that measurement offers or rather appears to offer something concrete outside of ourselves that just knowing we have done the right thing or done the best job that we could do does not.

The ability to measure, record and document also gives poor leaders, who do not trust the people who they lead, the opportunity to control those people and to increase the ways that they do so. Right up to the point where politicians and the establishment believe it right to police the way that other people think.

Yes, it seems hard to believe. But GDP and the Neoliberal obsession with measurement to ensure performance, productivity and therefore growth has actually influenced and conditioned workplace behaviours and service to the public is not what public service is now actually about.

Removing value from real life

Measurement of everything that can be measured has created and encouraged a process where people have increasingly forgotten to trust each other. In turn, ‘experts’ and ‘professionals’ rely on figures that can be illustrated, and more often than not manipulated in whatever form they can then be laid out and presented on a page.

Real life and human interaction cannot be measured in any kind of quantitative form.

We have unwittingly and therefore foolishly allowed an economic system, derived not for the benefit of the people, but so the selfish could become even more selfish, to use measurement to blame us for the flaws in ‘The System’ the few manage and the mistakes they keep making. Bringing us ever nearer to a situation where we, the guilty masses can only be saved by surrendering the few freedoms that we have left, so that we can be saved from ourselves from this ever more greedy few.

Growth

For those needing evidence or a way to understand that we are today welcoming in a form of totalitarianism that once across the threshold of daily life will then be very quickly imposed, you only need listen out to the obsession that so many of the politicians and media bods we are forced to listen to by the ‘credible’ mainstream media has with growing the economy and specifically the word ‘growth’.

In whatever context it comes at us, the fact is that the ‘growth’ people made credible by their position and platform talk about, always relates to growth of GDP or ‘Gross Domestic Product’.

GDP is the Neoliberal ethos of continually growing the amount of money in circulation, so that public debt and all the other damage that the proponents of this twisted ideology create that keeps hurting us, can be covered up and hidden from view. Until the time that it is impossible to hide it from view any more.

Our politicians, many of whom are either too greedy, too stupid or too ignorant to understand how the mechanics of ‘The System’ they are supposed to be there to legislate upon even works, only know and understand what their advisers and the people who control them tell them.

This is likely to be something along the lines that politicians can only keep spending money for as long as everything they do with the power we gave them keeps on allowing big money, big business and big everything else to grow, through a process that is steadily breaking us all.

If it cannot be measured, it doesn’t exist

The harm that having lunatics in control who have placed a financial or monetary value on so many aspects of human life, is that is has genuinely affected the way that every one of us thinks.

It has progressed to the point where the unhuman aspects of ‘The System’ we are being led under has now corrupted just about every part of life.

The fact is that deep down, we all know that the work we do, the food we grow, the products we make, the services that we provide are all about providing the things that each and every one of us need for life. And that’s what many of us still unconsciously think.

However, the hard reality we face is that a life based on values – which is where every function we carry out is about people, communities and the world we live in, is no longer what life is really about.

Life has been changed, manipulated, reformed and redirected so that money, wealth and influence is all that matters.

Anything that cannot be measured has no financial value to those who want to measure and control it.

So it becomes worthless. Because what anything is worth is what everything is now all about.

One Rule Changes Everything | Full Text

If you can measure it 5Feb24 PDF_Vers2_23Jul26 Download

The introduction of Price controls on foods, goods and services may become essential as this cost-of-living crisis develops. We would be fools to rule out rationing becoming necessary too

Yes, it does feel a bit like being the voice of doom and gloom as I write and produce videos about all the things that are going on and talk about what we can realistically expect as being likely to happen next.

The point is, that if someone like me can see what is happening and what is likely to happen next, the people we have elected as MPs have absolutely no excuse not to do so too.

In fact, our public representatives should be well ahead of the curve in both their horizon scanning and thinking than most.

Regrettably, they are not.

To be fair, the complexity of the growing problems and how each and every one of them interacts with the others is mind bogglingly scary to say the least.

Yet it is the culture of ‘let’s always take the easy option’ that exists, top to bottom within the British Political System, that has made the difficulties that are only just starting for us, significantly worse.

There are many people in this Country today who cannot afford to feed themselves, home themselves, clothe themselves, transport themselves or function normally in any way on the wages or income they have, without debt or benefits – or what is really a subsidy from the Government and therefore everyone else in some way.

Prices of the foods, goods and services that provide the basic essentials for life are spiralling out of control. Living at the standard we are experiencing even today, will soon become unaffordable for most.

Yet the complexities I mentioned above, all come back to just one thing: That the economic system we have today has been developed to benefit the self-interests of the few. That those driving it have continued to push prices up in the pursuit of ever-growing profits for as long as our stupid politicians have printed money and kept handing it out. When instead good politicians would have faced up to reality and dealt with the problems for wider society that have been caused by that same greedy few.

The Covid Pandemic has caused out of touch politicians and greedy business and financial leaders to overplay their hand.

In fact, the inflationary spiral they have created together is now out of reach of any form of control they possess. Indeed, the only actions our politicians have to address the issues are only serving to make the whole problem worse.

Events, or a coming chronology of them – which will have been caused by so many different profit-driven people with influence behaving in the same way, will combine to make basic food unaffordable where it is available. It will be absent from the supermarket and shop shelves where it would otherwise be not.

Food riots, as the system collapses and the old order makes way for a new one that will work for all will settle the mind of many. Especially the politicians that we have for the time that their waning power remains.

Greed, hoarding and any kind of self-driven prioritisation will have to go out of the window.

That will mean supermarket rationing as we experienced during the early Lockdowns. There will be an immediate need for Government to step in and fix prices along the entire food and essential goods supply chain, so that nobody can use this time of crisis to profit off the backs of us all.

Some of the more economically minded will baulk at the idea of any kind of price fixing, price regulation or price controls, because of its non-capitalist and non-market-friendly nature.

But the reality is that the epoch of easy money and making massive profits by exploiting the many to benefit the already bloated few, is now reaching its end.

A new system will emerge that will be fair to all. But it will not resemble anything that we’ve seen or experienced before.

As we walk the pathway to get there, it will be necessary to ensure that what we still have available – which will plenty for all of us without the influence or intervention of ongoing greed – will be made available fairly to all.

Money as we know it is likely to become only one of many different ways to make payment as change takes place. And it is therefore just as likely that rationing of the essentials that are available will also be necessary for everyone.

The times ahead may prove to be painful. But it’s the future which is possible for everyone once the change has been completed that we should look forward to.

The opportunities for a fair and just way of living, where everyone and everything matters are not just a pipe dream. They really exist and are there for us all.

After the pain, we have much happier times in store.