For a long time, I’ve been concerned about Food Security, The Food Chain and the way that the role of Food seems to have been deliberately dismissed, as if Food is not something that is essential for everyone to consume, each and every day.
I wasn’t aware that a common theme was emerging as I began writing a series of eBooks that started with Levelling Level in early 2022, and has now spanned 8 or 9 different books, essays, and blogs.
Food is so much more than being about what it costs. Even though our culture expects and encourages us to think about Food that way.
However, Food isn’t all about Farms, Food Production and the Economy either. And I have been saddened as I have watched the growing issues surrounding UK Food Production and specifically the UK Farming industry. Not because I don’t agree that our Farmers need help. But because none of the issues surrounding Food are as they appear, but everyone continues to believe that treating them as if they are, is how all our Food-related problems will be solved.
The Food Chain should be at the centre of everything. And if we were treating the importance of what we eat in the way that we should be, the way that we live and the way that we experience life would be much better than what we are living through right now.
The Growing Food Crisis
Farmers, like many others with absolutely nothing to do with Food Production who will read this, are victims of a growing Food crisis that many of us don’t even realise exists.
Everyone is being affected in different ways.
This growing Food crisis isn’t directly to do with Farmers Inheritance Tax, building on green belt land, covering productive agricultural land with solar farms, any one of the seemingly endless issues in the News causing upset, or anything you are likely to find from an internet search around foods, farms, climate change or the environment. Although it will certainly flag all sorts of stories that will be viewed by different people, differently.
These Food-related issues are all important in very specific or subjective ways.
But there is a much bigger issue at the heart of all of this that we need to consider carefully before any of the solutions that we can come up with can really work.
The real crisis about our Food and what we eat each and every day, is this:
We take Food for granted.
We take Food for granted. Not just in terms of the supply of our Food and the misplaced confidence we all seem to have that Food will always be there, on a supermarket shelf or ready to be delivered. But more significantly, because we rarely, if ever, give real thought or think consciously about what it is that we actually eat and what the ‘food’ we treat as being a normal part of our lives contains.
Yes, you may have immediately thought something like ‘It’s not that I don’t think about it. It’s just not worth it because what I eat is always about what it costs.’ And you certainly wouldn’t be alone if you did think this.
However, this and the many other thoughts and different perspectives that might be triggered by touching on this question certainly reveal or open the door to a rather uncomfortable truth: We have all allowed or just accepted that the food we consume is not as important to everyone as it should be.
The importance of The Food We Eat
Let’s be clear. Food is as important as the Air that we breathe and the Water that we drink.
Yet because the results of eating food that isn’t good for us aren’t in any way as immediate as they are if we breathe bad (or oxygen deficient) Air, or drink Water that is contaminated in some way, we really have become dangerously indifferent about the Foods that we eat.
Perhaps the easiest reason to be dismissive (or excuse not thinking consciously about our Food) is the idea that as long as we are not feeling hungry, nothing else matters when it comes to what we eat.
Yes, people do eat whatever food is available, that is accessible and fits with their lifestyle and think that if it has all been financially affordable, then as far as what they eat is concerned, that really is all there is to worry about.
We cannot and should not blame anyone for feeling that way. They are supposed to.
Regrettably, accepting the status quo and all the messaging that goes with it, without question can have and for some already has had life-changing consequences.
Mental health issues, physical health problems, obesity, compromised longevity and the many offshoots that shoot out in every direction of life are just the issues already affecting millions of lives because of the Food that we eat. And that’s before we begin to consider what our relationship with Food should really be because of the impact that it has or will have in so many other ways across our lives too.
Changing Minds Changes Lives
The importance of the Food we eat is something that we all have in common – whether we like it or not.
Once politics, idealism, religion, profiteering and other agendas and self-serving ideas are removed from the Food Chain, We are all the same. We all have the same essential needs.
We are all human beings with the same need to consume Foods at every mealtime that are genuinely good for us.
Eating properly and eating well should be normal for all of us. Just as it once was, before an endless list of apparently compelling reasons began to grow, peddling what sound like compelling stories like the one that says, ‘Good Food is too expensive to eat’.
The reason stories like these become the accepted truth is because Good Food being expensive to buy IS the experience that some people genuinely have. An apparent problem that someone else always seems happy to provide a solution to that only really benefits them in some way.
If the idea that we cannot afford good food, as opposed to the reality that we cannot afford the cost of not eating well in so many ways sounds conflicted to you, you are certainly not alone. And thinking differently about ALL of the Food that crosses our lips and that we consume at every mealtime really is the start of a Food Journey that has the ability to fix so many different things that aren’t working well for us today.
Please join me on the Foods We Can Trust Food Journey
I’m writing about this today, because I have just launched a new website and social media channels to begin a discussion, information sharing, signposting and awareness raising ‘Food Journey’ that I have called Foods We Can Trust.
Foods We Can Trust really should be a name that immediately speaks for itself – and it does.
But ‘Foods We Can Trust’ also triggers many different thoughts, feelings and suggestions that always being able to eat the right Food for us is no longer something that the world we live in today can enable us to do.
I’m about to begin posting about Foods We Can Trust, and I hope that as someone who eats Food every day, you will join me along the way.
If once you’ve visited www.foodswecantrust.org, you’ve had a look around and you feel there is something more you could share that might help others – even if its just a recipe for making a great meal out of Foods We Can Trust, or tips on how and when to Grow Your Own, please do get in touch.
Let’s all share this genuinely important Food Journey together, as it may give us an opportunity to help everyone else who values Foods We Can Trust too.
Creating a New, Independent Food Chain Assurance Scheme, then using it to begin a Farmer and Consumer led Revolution in UK Food Security and Production
‘Food From Farms – Guaranteed’ (3FG), is an idea, or rather a set of ideas that have the potential to begin a conversation, then a process which will enable farmers and food producers to take back control of their own destiny and with it, the independence and autonomy that any business should legally be entitled to achieve.
The 3FG concept itself is responsive to the wider disconnect that many across related industries now feel.
Growing frustration and anger with the Red Tractor Scheme is indicative of the loss of control that farmers and food producers feel, with many now questioning a future where public policy, rules, regulations, laws, standards and direction itself, seems so out of touch.
Red Tractor itself is perceived to be out of touch and working on behalf of outside interests in the creation, monitoring and administration of standards relating to farming and food production within the supply chain that takes everything that UK farms and food producing businesses create, along the journey to where consumers buy or receive it.
The question being left unanswered is ‘Where should the balance of power and influence in the farm to consumer relationship naturally lie?’
3FG will answer that question and explain why. 3FG will then suggest the ways that the balance of power and influence can be restored to the people who should be making all the decisions that really matter, and how that relationship can be developed, strengthened and secured.
The focus of 3FG is local. Because working locally is the only way that food chain assurance of the kind that farmers and consumers now need can be managed and applied consistently and fairly to every part of the process that is involved.
3FG isn’t a perfect work, plan or strategy. It is not intended to be.
The knowledge, experience, drive and motivation that has the power to change everything in farming and food production for the better will come from the people and businesses within farming and food production, with help from consumers themselves.
It is for the people that matter in the farm to consumer relationship that this book has been written and the creation of a completely new food chain assurance scheme is therefore proposed.
Introduction
UK farming and food production is in crisis.
Latest figures suggest that the UK only produces around 52% of the food that we consume. Yet we are increasingly reliant on trading relationships threatened by war and the collapse of global supply chains, making the supply of imported food increasingly vulnerable and insecure.
Despite the risk to UK food security, politicians and big business keep pushing UK farms and food production towards profit making systems. This approach increases consumer reliance on unhealthy and highly processed foods and manufacturing, is quickly leading to the destruction of agriculture and our ability to grow food naturally in the UK, and it uses organisations and standards like the Red Tractor scheme to exert ever more influence and control, knowing that significant change can be achieved without question, if guidance and direction comes from organisations that farmers and growers trust.
The short-, medium- and long-term future of UK farming and food production now hangs in the balance.
If UK Farmers don’t begin to take risks to save their own industry today; there will no longer be anything left of UK Farming worth taking a risk on in just a few tomorrows.
However, the risk taken to secure the future of UK farming needs to be measured and considerate of all the ingredients necessary to secure permanent change, putting locally grown, healthy and nutritious food back at the centre of consumer and community life.
This cannot be achieved through populist protests and civil disruption that will damage the relationships that we now need to cement.
The creation of a new food chain assurance standard, led by farmers, with the help of consumers and everyone who genuinely believes in and champions UK food production, offers the opportunity to achieve change that will not be possible in any other way.
This is 3FG.
The Aim of this Book: Let’s think about an alternative to the Red Tractor Scheme. One that prioritises Farmers and Consumers and not the profiteers and idealists ruining everything in between.
Whilst farming and the rural community have never been far away from my life, recognising the massive risk to food security and the health of our nation because of the direction that UK farming, Food Production and everything related has been taken has still come as a shock. I feel passionate about finding practical, real-world solutions that will help us all, right now.
As an experienced politician with an understanding and perspective that doesn’t align with the direction that Politics and government in the UK has gone, broadening my understanding to focus on the issues that are causing real problems within the industry and academia too has been immensely frustrating and at a personal level, quite challenging.
Not least of all because I am a ‘doer’ and hate being able to see so many of the issues and potential solutions so clearly. Whilst also recognising the perceptual and cultural barriers that exist right across and that surround the industry, that have created massive walls that stand in the way of anything meaningful being done.
I dip in and out of social media to follow what’s really going on for everyone (no matter what side of the political divide they think they might be on) and whilst there are other important issues that I have already and will certainly talk about later in this book, the one that keeps popping up regularly for me is the reality that UK Farming and the Public desperately need a replacement for the Red Tractor Scheme: One with all the hangers on and vested interests left out.
The Organisations involved in food policy today are all about the interests of those Organisations.
Whilst I am hesitant to say anything that suggests that I intend to place the NFU and what any of the representatives who speak for them in a bad light, because I don’t, it has to be said that no matter what meetings they have, what promises they receive or whatever headlines they make, lobbyist organisations like them will not achieve the results that farmers need. Because for them, the approach that would be needed and the perceived risk to the relationships that they have with politicians, government departments, NGOs, business and retailers, or many other organisations by doing what needs to be done, is perceived to be too high.
This isn’t a criticism. This is how established and well-known lobbying organisations work, right across every area of public policy.
They value the relationship that they have with the establishment more than they do the need to do whatever it will take to achieve meaningful solutions for the people and businesses that they represent. That results in compromise, fudges and being grateful for nothing more than politicians, business and public sector leaders paying lip service to the idea that the change they offer is the same thing as a genuine outcome being achieved.
To be fair, one of the myths that too many of us have bought into is the idea that politicians and the establishment do actually know and understand what they are doing. That they have integrity with the responsibility they have to the electorate, and that they are therefore people we can trust.
Few have a real appreciation of the interconnectedness of every problem that exists within the realm of Public Policy, and I’m afraid that I speak from experience when I say that this very much includes the politicians who are supposedly in Westminster to legislate on our behalf.
Waiting for a Top-Down solution will inevitably result in more of the same.
The Red Tractor issue and the kinds of complex issues that it represents is about so much more than a quality benchmarking scheme or system that has been taken over by the people taking all the profit out of UK Farming and Food Production.
It’s about the misuse of power, influence and position by people who are now obsessed with change in a direction that goes against everything that Farmers know and are now using every tool that they can employ to exert pressure and therefore to increase control.
A completely new Red Tractor, or rather, what replaces it could become the catalyst that Farmers, Food Producers and a very tired public employ to turn the whole balance of power and what is an increasingly unworkable and therefore Food-Security-destroying situation around.
But to do so, Farmers need to wake up to the direction that the industry is now being deliberately taken.
There is an industry or lifesaving need to accept that it’s a situation where everyone who appears to have any control over what Farmers do and produce, other than the farmers themselves, are well and truly committed to farming in the UK becoming unrecognisable. That their priorities are money and profit, idealistic theories, and keeping and increasing control over a public and businesses whose current level of independence they are massively afraid of and want to end, no matter the real cost of doing so.
3FG offers a process that can be the basis of the conversation that everyone who has a genuine stake in this needs to take part in.
3FG could be the start.
About me and why am I proposing 3FG (or something similar)
My name is Adam Tugwell, and I wrote and published ‘Food From Farms – Guaranteed’ in the early part of February 2024.
I have become increasingly concerned about UK Agriculture and food production. Where everything that surrounds the UK food chain is being taken, and the troubling reality that attempts are now being made by populists to try and harness the growing frustration and anger that now exists within the farming community, to stoke up protests that have no real direction. Action that could easily be used to make the situation that Farmers face even worse than it already is.
Although I’m not a farmer, farming and industries that are traditionally affiliated to farming and rural industry are part of my heritage.
My father and his wife were smallholders. My uncle was one of the early pioneers in Agri-contracting. My grandfather was a wheelwright and his father before him a steam ploughman.
After many summer holidays riding a bale sledge and annoying my older cousins, I had a number of jobs on farms in my early career that included harvest driving and lots of relief milking. It was through working with a former President of the County YFC Federation that I became a member myself and made many farming friends who I remain in contact with today.
I went ‘back to school’ in my early 20’s to do the qualifications that a disrupted experience of school never provided. Doing so helped me into management training with Pickford’s and what at the time was the National Freight Consortium (NFC).
I’ve since run a local authority refuse and recycling operation. I’ve managed and developed people centric projects and services for a Rural Community Council and for a county council based Rural Transport Partnership, supporting charities. My last full-time job was as a regional manager for the British Lung Foundation where I had a big focus on managing and developing a network of volunteer led user groups.
When I was 30, I set up my first proper company, and as a startup won a large distribution contract with the Northcliffe Press which was then part of the Daily Mail Group or what is known as DMGT. I created the kind of working environment for others that I always wanted to experience myself, and committed to building systems and procedures around quality benchmarks like Investors in People and what was then the DWP Two Ticks scheme, right from the start.
I set up and ran a number of businesses that have included an online local and organic food delivery business, and have advised different businesses, and coached their managers and owners. I also tutored business planning to final year undergraduates at a University Business School.
I’ve been interested in politics and public policy since I was a teenager. I believe the first letter I ever wrote to the media was published in The Farmers Weekly when I was 18.
I first became a Councillor in 2003 at Tewkesbury Town Council (Where I also chaired the committee that looked after the Town’s Severn Ham – a 70Ha SSSi). In 2007 I was elected as a District Level Councillor at Tewkesbury Borough where I served for 8 years and was heavily involved in the local response to the 2007 Gloucestershire Floods and the water shortages that followed. I also joined the newly formed Ashchurch Rural Parish Council in 2008 to help as a founding member.
For my second term at Tewkesbury Borough, I was elected and then reelected every civic year to serve as Chairman of the Licensing Authority, with lead responsibility for the Council’s Regulatory Licensing service. My role oversaw local Licensing, Licensing Policy development, National Licensing Policy implementation and Licensing hearings and Reviews.
Theres a lot more that I could say about my professional and political experiences and everything else that I have experienced in life. However, the important thing has been the insight and understanding that I have gained about how public policy, government, the establishment, the public sector, charities, businesses, people and communities’ work.
With other priorities since 2015, I have continued to blog and write books in the hope that they will help others and broaden perspectives about things that not everyone can or has the time to see or understand.
At the time of writing, I have been studying and researching an MSc in Sustainable Agriculture and Food Security at the RAU. It has regrettably been an experience that has served to consolidate and amplify my own view of just how bad things really are. It is because I now have a clear, up to date understanding of the role that academia plays and more importantly doesn’t intend to play in the future of farming and food production policy, that I refer to its role later in this Book.
Farming and Food Production in the UK is not in a good place. But neither are any of the organisations (government and public sector) that should be falling over themselves to support it. That isn’t going to change because of a General Election with the options we currently have.
Challenging as it is to try and convince anyone that government and the public sector doesn’t and will not do what it says on the can is hard enough.
But the issue that has the greatest potential to destroy any chance that UK Agriculture and the organisations that Farmers should be working with to succeed in turning things around and getting the industries and its allies to the place they should be, is that so many influencers and people who have useful and beneficial things to say are losing sight of the truth that many others do too.
Regrettably, solutions built on commonality and practices that could work for us all are being lost.
If anyone can take the bull by the horns and turn UK agriculture and food production around, it will be UK farmers and the brilliant people that populate this wonderful community.
However, even those who know a lot more about farming than I ever will also need to listen to views and perspectives that can fill the holes in their understanding of everything else. We all need to be open to the realities of how different parts of a very unfriendly world work.
This Book is my contribution to the conversation.
Adam Tugwell
Cheltenham, 16 February 2024
Part 1: The Important Stuff
What Farmers and Food Producers need to consider for a new Food Chain Assurance Scheme
Over the following pages, I have outlined a number of different opportunities, suggestions and functions that 3FG has the ability to create and provide as part of a new food chain assurance and standards scheme.
These pages cover different ways of thinking, alternative approaches and practical approaches that will make sense of where the real opportunity for approaching the assurance question and relationship between key stakeholders can begin.
It’s not a perfect list. There is no specific order, and the reader will need to continue through the following sections covering issues like 3FG structure and governance, and then the future of farming before the most informed picture will be available of what 3FG has the power to do and to create.
The Key Stakeholders in Farming Standards and Food Quality are the Farmers and Consumers
We need to ask the questions: ‘What does it mean to be a stakeholder?’ and ‘Who are the real stakeholders?’
Because the interests of the people who are guiding, influencing and controlling the most visible forms of food standards that communicate what farmers do to those who consume the food produced, are not focused or aligned with the interests of the most important players who are located at each end.
Their focus is instead the many middle parts of what is in the main an otherwise unnecessary chain, where no value is added. But production prices are squeezed whilst the price to the consumer is repeatedly being raised.
I will come to the role of other organisations who affect the food chain. But any argument that statutory authorities have the right to dictate the direction of an assurance, standards or benchmarking organisation as a key stakeholder, is willfully and deliberately misplaced and, in all honesty, wrong.
The key principle for 3FG is transparency of the food chain
Any new standards, food production benchmarking or quality assurance system must revolve around farming today and what it will be in the future, along with what’s best for the consumer in mind.
Farms, food producers and the consumer must not be expected to change their habits to meet the requirements of businesses that have become involved in the supply chain, whose only interests are making money – as has been the case now for a significant period of time.
The role of government, regulation and legislation in 3FG
One of the most back to front or upside-down realities of the way people believe government and any organisation that regulates or legislates today works, is the idea and sadly the acceptance that these bodies exist to ‘tell us what we are allowed to do’, rather than being there ‘to serve us’.
Whilst regulatory organisations are there to regulate and advise on the interpretation of those regulations, none of them should have a controlling interest in the management of any assurance or standards scheme that they are not paying for and that can only thrive and deliver in the many ways that it has the potential to do so, by maintaining its independence and autonomy.
Following rules or laws doesn’t take away independence. It’s what all businesses do and businesses that take their responsibilities seriously, are likely to exceed any standards or guidelines that regulating bodies set.
It is vital for 3FG to have independence from any form of government or political control. As such, it must be funded, managed and maintained in ways that do not mean taking funds from anyone who will require adherence to agendas of any kind. No matter how innocent they might appear to be.
Operating areas and governance to reflect and promote community links and localism.
One of the first important opportunities that establishing a new assurance mark or brand creates is to localise and federate the structure of the organisation before it is even launched.
By creating a localised model built upon the same frameworks, 3FG can:
Allow better access to the Board of Governors and the advisory team.
Create localised branding for the most local produce.
Help to rebuild local production identities, brands and styles that help promote and market food products with a geographical area alignment.
Keep control localised.
Promote better relationships with other businesses and organisations at community level that farmers and food producers are increasingly likely to need to develop productive working relationships with as globalisation ends and the need for much more localised supply chain models are recognised.
Provide an improved and arguably more democratic system of governance.
Support transparency and provenance for consumers when they buy food that has come from other areas of the country.
Many do not see it yet. But there is good reason to believe that a new model of operation for UK Agriculture that is led by farmers, will take a much more community-based approach that is similar to the current Small Scale Farming model, rather than the production and output focused model that is disintegrating around us now.
Farming has the opportunity to return to being financially independent and commercially viable in a way that frees the ties, restrictions and the damage from supermarket-type contracts and subsidies.
These will always have agendas attached that will inevitably push Farming in all sorts of different and often detrimental directions, the motivations usually being unseen.
Agreeing, Implementing and Maintaining Standards that provide Assurance
It is very important to understand and accept that the regulatory standards that farms and food production must adhere to today, are not the property of a private organisation or person. They are owned by the public and are therefore in the public domain.
The farmers, food producers and business owners that 3FG is aimed at all know the rules and regulations that govern their practices, operations and what they already do.
3FG is not about hacks, go-arounds or finding ways to ignore any system that protects farmers and consumers already.
3FG is about redefining, reestablishing and reenforcing the relationship between farmers, food producers and the consumer. So that quality, experience and fair prices paid and received at each end of the food chain are the only priorities that sit beyond the level where public health, animal health and legal requirements exist to protect any of us.
Farmers, food producers and consumers don’t need anyone else, any outside organisation or any of the agendas that they bring with them to create a new standard mark that offers any of this on a universal basis.
Using the right knowledge
The answers, solutions, knowledge and experience already exist within the groups of key stakeholders that 3FG is looking to as future members.
Beyond proactive, respectful, dynamic communication and respect for the laws of the land that we are all obligated to, that is where all of the focus and responsibility for the success of 3FG and the role in securing the future of farming in the UK lies.
Funding
Sustainability is a big word in Farming today, and it’s no less important in terms of creating, developing and maintaining a food chain assurance scheme that can pay for itself.
Financial independence is essential to keep self-serving and other destructive agendas away, that could all too easily corrupt or redirect the purposes and objectives of a new food chain assurance scheme that should be about nothing more than being able to offer quality standards and guarantees of provenance and production, to the people who eat the food produced.
It is the development of executive and so-called ‘professional functions’ of any organisation that really starts to rack up the costs.
When you have growing numbers of staff who are shielded or insulated from what the work of the organisation is really all about, they soon start finding ways to take the organisation and its objectives in a very different direction – especially if the only contact they have with others is people who fund them or they otherwise wish to carry favour with in some way.
As much as possible of the management and decision making of 3FG should be made by volunteers.
It keeps costs down and removes all sorts of potential governance and management issues that we will come to a little later.
3FG should be as near as self-funding as possible.
This can be achieved through:
A standard per item charge to retailers, which could be tiered and would be applied either per item sold or weight/wholesale unit delivered.
A Membership fee for all farmers and food producers
Tiered Membership Fees for Retailers, based on number of shops, size of business etc.
A token consumer membership fee for members of the public who want to support the Scheme.
Ongoing crowdfunding initiatives
3FG MUST be financed by suppliers, supporters, consumers, sales and fundraising. Not by other interests which are not aligned with those of the Key Stakeholders.
A Rating system based on location, length of supply chain and size of business
The visibility of 3FG (or whatever it might be called) is very important.
Using an emblem like a Plough, Tractor, Windmill or a traditionally attired farmer will certainly draw recognisable links to food and food production in ways that schemes such as the Red Lion mark for eggs will not.
However, creating ‘just another brand’ or assurance mark that can quickly be incorporated into the design and print of supermarket packaging isn’t the answer either. It isn’t what a live, considered, recognisable and meaningful link for the relationship between Farmer and consumer is all about.
Many will have seen environmental rating badges that are awarded and regularly updated for pubs, takeaways, supermarkets and any business that sells freshly prepared food to the public.
The award is made on a premises-by-premises basis by the local district level authority or council and can be clearly seen as a 1-to-5-star rating, illustrated on a green sticker that is usually displayed as you enter, pay or order at the premises.
It is arguable whether consumers really take that much notice of food assurance marks in the forms offered today.
The primary reason for this is that especially now, during a genuine cost of living crisis, at the point of purchase, it is cost rather than anything other than a quick look at whatever the consumer can see, that is the real determinator of whether a product will be bought.
Creating a dynamic badge system with the potential to identify different sources, size of farm, method of farming and distance travelled, would offer engagement that would provide consumers with a very different level of meaning.
Giving the ‘end product’ a real identity for the food chain that it followed would create further forms of buy-in that large retailers resist because of the costs involved. Yet they are very happy to create different ‘created’ farm brands to give consumers the impression that what they are about to buy from the supermarket, came from a farm with a nice name and the feeling that the food was grown (or prepared) just around the corner or just down the road.
Please bear in mind that administering and adding this level of detail about the food chain journey – which consumers do want to see, is only resisted by the big retailers because of:
The perceived cost for margin obsessed businesses, and
That by offering a tag that makes clear whether the food purchased really is local or came on a 600-mile journey, the consumer would demand of the retailer that they guarantee legitimacy to the promises about food quality that they make.
By adopting a new food chain assurance scheme with a standards mark that clearly promotes local, identifiable businesses or perhaps cooperatives of a number thereof, 3FG will be encouraging and promoting the decentralisation (deglobalisation) of food production, whilst redirecting political influence as well as commercial power back into Farmers’ hands.
The immediate kick back from retailers to any kind of food chain assurance system that recognises production at individual farm level will be built around protecting what is a genuinely impractical model of supply and distribution that must control every contributing part within what is a machine that must continue to grow margins to survive.
The direction of travel for supermarkets is the extinction of small, recognisable farms and food production units. However, the big retailers will always be very happy to suggest to the consumer – through marketing – that their priorities are directed only at the benefit to the customer and that everything they do is achieved in completely the opposite way to what they actually do.
Payment structure from Retailers for branded or qualified products
Retailers should always pay for the standards marks that are applied to products. Because they will pass on that charge to the consumer.
However, it doesn’t mean that big retailers have any right to dictate how food is produced or made.
Perhaps the most challenging aspect of creating a grassroots-up food chain assurance scheme is that favouring local production and short supply chains, in ways that run counter to the operating models of retailers that currently hold so much of the market share, is that in the first instance and early days of 3FG, the implementation of a scheme which offers transparency will not have the volume of products or wholesale units passing through it to keep the product or unit price at a negligible level.
It will therefore be necessary to subsidise the implementation of 3FG until this can be achieved.
Remember, the format for 3FG being proposed in this book isn’t one that is expected to grow into some massive HQ near London type organisation, where there are departments full of staff who have never seen a farm or upon doing so, would immediately hold their nose.
The role of academia
Anyone in UK farming or food production wanting real change must be very careful about the role of academia in creating the solutions to the problems that the industry faces.
Academia is a very useful source and resource for the supply and collection of technical data that relates to how things have been; how they work and what known technologies and working methods can do for farming and food production, today.
However, academia, like the lobbyist organisations discussed earlier, is very focused on the relationship that it has with government, politicians, the public sector, big business and people who fund what it already does, rather than creating, identifying or endorsing solutions that might change market directions or contradict what is currently accepted or what establishment narratives say.
Being tied to accepted and establishment thinking, often for no better reason that funding is involved, means that there are incredible biases at work, that academics and the institutions they represent are highly unlikely to admit to, even though some quietly will off the record.
As such, if you approach an academic institution – even a highly revered one and ask them for a review of anything new or ‘outside of the box’, they may well pay lip service to whatever benefits they may perceive to exist.
But they will also do everything they can to refocus attention on methodologies, systems and ways of working that already exist or have already been tried. Even when it is quite clear to third parties that delivery is either weak, serving agendas, or doesn’t actually work or deliver the results that it was supposed to.
Creating an ecosystem putting Farmers and Consumers first
Thoughts become things.
So, changing the way that the industry thinks about measuring and promoting food standards, the transparency of the food chain and the direct relationship with consumers will quickly deliver benefits that cannot be seen. Simply because a leap of faith has been taken in the direction of putting right a lot of things that are currently wrong.
Knowing the land as farmers and many food producers do so well will mean that many with the power to embrace change will already appreciate how ecosystems work. And that within big ecosystems, there can be a great many more besides.
This thinking can be applied to businesses, to the public sector and the way that businesses or a range of different organisations have a shared interest, goals or set of aims too.
The important thing to consider is that although the players in a flipped, localised supply chain may appear to be obvious when we think about farms selling whatever they produce as an end product to people the farmers knows, the reality is that with a grassroots-up, rather than a top-down focus, 3FG will open the doors to the central role that food should always have within the community.
Working at the heart of the local community means that there are likely to be many more potential working partners – a good proportion of which will be unique to specific locations – that farmers will not immediately recognise as being there, today.
Putting the key stakeholder or farmer and consumer relationship first will open the doors to new ways of working, new partnerships, new opportunities and new ways of taking the food that farmers produce to market, and to the consumer, that will benefit everyone involved.
This type of symbiotic relationship with the community – with models that might resemble Small Scale Farming, but with much more significant scaling involved – is what a genuinely sustainable future for UK Agriculture is likely to now be all about and how genuine UK Food Security can be achieved.
Regional, Localised meets for Members that inform localised standards marks for sales in stores.
3FG is all about being local. Being localised and bringing a level of power and autonomy back to farmers that will not be possible again, if the industry continues to be led on the path that it is currently on.
Farmers will never again feel powerless if they choose to work with and trust only the people and businesses that they regularly see.
From the community members that come together as a steering group to create the local and primary form of 3FG, the most able and appropriate representatives can then be nominated and elected, to represent and report back to a meeting of all local representatives who can then define what the common, cross-UK governance for 3FG should be.
The real power of this new food chain assurance system is keeping it as local and as locally or community attuned as it can be.
By doing so, the idiosyncrasies of farming practices such as fruit growing, hill farming or even hop farming can gain the specialised consideration and promotion that a truly holistic and UK-wide food production system should champion throughout.
One of the reasons that government, the public sector and even lobbyist organisations are so out of touch, is because they do not have or share the appreciation or understanding of what being a farmer, food producer and regrettably – a consumer in every sense genuinely means, at organisational level.
Nobody with genuine issues about the public policies that affect them will continue to shout, once they know that their concerns have been heard AND have been listened to.
With power focused on locality and community, 3FGs direct contact with the two key stakeholders will make responsive and therefore attuned proactive action hard to resist.
3FG cannot involve big money interests or retailers as influencers
BIG retailers and market players might today be responsible for a high proportion of the business that UK Agriculture does.
But that does not mean that big retailers have any right to dictate farm management or food production practices at any level or in any way.
The two key stakeholders in the food chain are the farmers (and food producers) and the consumer.
Nobody else should be making demands or forcing the direction of either food production or consumer eating habits from any part of the food chain in between.
Farmers and food producers have a VERY GOOD range of products to sell, and it is they who should be setting the production terms and standards – that with feedback from the consumer, ensure that UK Agriculture is providing the food and food products that people who with 3FG will experience full transparency over the whole supply chain – wish to buy.
The 3FG Membership
The organisations that will constitute the farm business, food production, preparation and supply side of the 3FG Membership will include:
Any farm or farm business committed only to UK Agriculture, sustainable Food Production and Food Security with prioritisation of supply to the consumer in the most localised way possible, with the production of the widest range of foods and food products that the land can produce sustainably.
Along with SME (non-public or shareholder) owned:
Abattoirs
Bakeries
Butchers
Dairies (Milk & Dairy Product creation and Home Delivery)
Farm Shops
Fishmongers
Greengrocers
Independent Food Retailers
Independent Fisheries
Independent Trawler & Fishing business owners
Independent Garage Forecourts
Mills
Pubs (Genuine Free Houses and those without Food Ties), Independent and non-franchised Takeaways, Cafes and Hotels
Along with any other independent retail or food production business able to meet and maintain the standards agreed by the primary and secondary governance requirements and member agreement of 3FG.
Universality to include Farm Shops, Farmers Markets and the smallest UK Food producers
It is no accident that the main focus of existing food assurance schemes are labels on products sold by big retailers that pushes the narrative that food standards are only really applicable to food that ends up in BIG shops, BIG supermarkets and that is handled by BIG business.
It is the upside-down reasoning that underpins this idea, that gives BIG retailers and the businesses and organisations they work with the apparent power to dictate what any farm or food business that sells to them must do, to secure that sale – and to be grateful for whatever they are given in return.
There is no reason why the food chain assurance labelling that a consumer sees on a farm product on a shelf in one of the large UK supermarkets isn’t the same as what that same consumer could see if they were to travel to the local farm shop and look at the same kind of product on the same day.
That the BIG retailers don’t push for this universality in standards or that this level of assurance doesn’t exist already, tells us all we need to know about what the real priorities for the parts of the food chain that they control.
3FG Offers the opportunity to create a universal system of food chain assurance and quality standards benchmarking that means a consumer can look for the same guarantee of quality and information upon where the food they are about to buy came from, no matter where they buy it.
Yes, such an approach certainly favours localised food production and smaller farm businesses. But that is where the focus of food production for Farmers and Consumers desperately needs to be.
Committing to detail certainly doesn’t preclude any large food retailer from supporting a food chain assurance system, that under the exclusive governance of the two key stakeholders, will far exceed any of the standards those businesses currently use to control the industry. Existing commercially driven ‘standards’ that are not about people or farmers, but all about the profit-obsessed monoliths that supermarkets really are.
A QR code for every 3FG farm, food producer and every product too
Farms and food producers are businesses that play a very important role in life and the community.
Sadly, the way the world works today means that three meals a day are often taken for granted in the same way that we don’t even think about the air that we breathe.
Farms producing the food or ingredients that contribute to any food or drink deserve to be recognised for the importance of the role that they play.
However, it is just as important to allow consumers to reconnect with the reality that surrounds every part of the food chain. Where their meals have come from.
By embracing this dynamic by making the relationship between farmer and consumer direct, power will be returned to the most important part of the food supply relationship, whilst taking back influence from all the hangers on.
If you hadn’t realised it yet, 3FG isn’t about rejecting technology.
3FG is about embracing technology that helps to make things better.
QR codes that any smart phone can instantly read, offer the opportunity to make every farmer and food producer’s portfolio, story, aims and objectives available in live time, as consumers do their weekly shop.
Websites, blogs, videos and downloads offer farmers and food producers the opportunity to open up their businesses as virtual worlds. Golden moments of discovery where value of a kind that only comes from human interaction and the sense of reality that these mediums are able to provide, mean that added value and credibility of supply can be given in a way that globalization and big supermarkets cannot offer, and that no form of money can buy.
Accepting that money always comes with ties and UK Agriculture is currently tied down to a pathway of destruction
The 3FG proposal will be controversial to some, as it’s all about changing direction from the way we are all used to things working now. That means that it’s about changing the way that we think.
From the direction I have found myself looking at UK Agriculture, Food Production, its relationships with business, retail, government and academia too; and arriving here with the experience that I have, there is nothing great about trying to talk through the mechanics of a situation that many farmers now face. One that whichever way you write it, has the ability to suggest that the very people reading about 3FG are wrong.
The truth is that nobody is doing anything wrong. But what a great many of the people involved in farming and food production are doing right now, is looking at the problems that UK Agriculture faces in a way where they are expecting the answers and the solutions to come from the same places, the same faces and the same organisations that at least two and increasingly three generations of farmers have grown use to as being the centre of everything.
Farmers are financially savvy people. Most know only too well that subsidies have been the lifeblood of viability for a long time, with the promises of regular contract payments from relationships with retailers and market-focused organisations sitting almost too snugly alongside.
Most across the industry already know that the price is too high.
For those that don’t, it is impossible to ignore the evidence of our own eyes, as farm businesses close and land is sold without any hint or suggestion that it will ever return to productive use once again.
The reality of UK farms and food production today
Whatever politicians and business leaders tell us, paying lip service to solving problems and even shouting out loud warnings about the direction UK farming and where food production is being taken, this is not evidence that they can or will doing anything constructive to help. Because even in the rare cases that you are listening to a farmer who has decided to wear a different cloak, they are still only one of an overwhelming number who have to understand and think the same way as farmers and food producers before there will be real and meaningful change that comes from them.
Help isn’t coming from the government in any way that will save UK farming in the long term.
What politicians and public sector managers will do is just enough to keep giving farmers hope – and what will probably be just enough to keep the majority bought in to the accepted narrative, because the risk of doing otherwise will appear to be too high.
Meanwhile, the big retailers and traders will continue using every underhand contractual trick that they can, to keep farmers tied to them in just the same way, all the time pushing everything across the industry in a direction where for many farmers, the problems will soon reach a point where it is no longer possible to turn back.
If you ever wanted to understand how obvious the lies of the system that underpins the way that government, big business and the economy work, please stop reading and think about the so-called freedom that UK Farmers currently have.
The system or economic philosophy that runs everything today is called Neoliberalism.
Neoliberalism is based on the principle of free markets and deregulation.
So, the question to consider if you are a farmer is ‘How is freedom of the marketplace working out for you?’
The thinking that all farmers need to change is the reliance upon someone else coming up with and then delivering the solutions, along with the expectation that whatever the change someone else decides upon looks like and what it will cost to be implemented, the government or someone else will step in and pay.
If farmers and food producers want freedom, want a future and want to continue to exist, the time to act and take the risk of breaking away from a system that doesn’t serve UK Agriculture is now.
Not in perhaps as little as just a few years’ time, when the current course will be run and there will be nothing left of UK farming to take a risk on.
Part 2: 3FG Governance and Structure Development
3FG governance can be built around farms and food production standards.
The real strength in a new food chain assurance scheme is keeping as much of the management and strategy in the hands of volunteers who have skin in the game.
That’s Farmers, Consumers and then representatives of local small businesses that buy, use and sell the produce that comes from those farms.
Man cannot have two masters. So, the priority of those influencing the food chain could be many things other than farming or food production itself, IF the net is allowed to be cast too far and wide.
The priorities of influence that would damage 3FG could be:
Career advancement or Personal Ambition
Currying favour
Idealism
Money, Profit and Greed
Political Gain or keeping specific people or interests happy
The easiest choice
Creating a Central Framework (Created in reverse)
The best forms of governance are those that guide and give direction, rather than aim to instruct and control.
There is a fine line between them that once crossed can quickly find the metaphorical pendulum that swings between them picking up speed and travelling in the opposite way.
Governance is important to:
Confirm and govern the terms of membership and the standards themselves
Create a management structure
Document aims, priorities and methods of working
Identify responsibilities
Maintain the integrity of the organisation and protect it from malign influences that will change the direction of the organisation and its priorities if they can
Manage relationships with other organisations
Provide direction if and when anything goes wrong
However, whilst the immediate temptation would be to believe that creating a centralised system of governance or the instrument of governance itself is the first step, this is not so.
The ‘magic’ ingredient that will make 3FG work, be successful and for it to fulfill the aims of bringing real power back to farmers and to the consumer, will be in the creation of governance that comes from the grassroots up, rather than from immediately falling into the trap pf falling back on a system of governance that is created from the top-down.
The central framework or instrument of governance must therefore be created and updated by representatives of all the localised regions or areas, once they have been formed.
Local Governance of the New Standards Scheme (The first step)
Farmers, local food producers, food retailers and pubs/restaurants/cafes that are local, small businesses, supported by qualified local public interest is where the first steps of creating a governance framework for 3FG should begin.
Everyone involved in growing, producing, processing, preparation and the sale of food today is already well aware of the Standards, Regulations and Laws that exist.
There is therefore no need for look beyond any business owner or person with a legitimate interest in supporting the creation of 3FG at local level, for the knowledge, ideas and experience that will identify the rules framework that will:
Be used to inform the creation and further development of the central framework or instrument of governance, or
Be used to inform the creation and further development of the local framework, which would be localised rules or by-rules that constitute a sub-framework or addendum to the central framework
Once a local ‘meet’ or ‘committee’ has been convened and the basic objectives of that meeting or committee have been agreed, the process can be used to identify and elect a representative who will then attend and discuss the objectives, ideas and priorities of the local group at a meeting of representatives of all the local groups, where a central steering group or pre-committee can be formed.
The Members Charter or Agreement
The nuts and bolts of 3FG will be the commitment that everyone makes as a member of this new food chain assurance scheme and the standards it will require of them.
It cannot be emphasised strongly or repeated enough that 3FG offers the opportunity for Farmers to reclaim and maintain their power and independence from organisations and interests that do not see the future of farming in the same way that they do.
However, 3FG isn’t some kind of pathway to Farmer anarchy and rebellion.
3FG is a legitimate tool that has the ability to be very successful in achieving its aims, whilst reaching well beyond them in terms of the added value that it can deliver for everyone – BUT only if those involved are committed to doing everything that is agreed that 3FG is there to do.
Some will understandably feel resistant to rejecting one set of contractual relationships with government and commercial partners just to commit to another.
But contracts aren’t always the same thing.
Setting up a membership charter or agreement, which is of course a contract using different words, offers 3FG members the opportunity to build both an evolving and dynamic type of agreement, that when run, operated and promoted by members who have ‘skin in the game’, will genuinely work with the best interests of all involved in mind.
The 3FG membership charter or agreement will be a dynamic, living document. Because unlike subsidies from government and contracts from retailers and buyers, the growth and success of 3FG will create opportunities to give members opportunities and incentives back that will support and enhance their businesses, rather than being designed to take more and more from them at every turn.
The need for and function of the 3FG members charter or agreement
The core function of a membership agreement or charter is to provide the framework rules of what 3FG expects from every member on a universal basis. The only variations being those that will be necessary to accommodate the different functionality of the relationship.
For example, a dairy business producing cheese will have very specific rules that apply to the production of cheese. Meanwhile there will be many other rules that apply to food production or processing business that would also be specific to those similar at another level. And there will then be rules and requirements that apply to every member universally, no matter who they are or what they do.
Whether rules are applied at 3 levels, as the example above suggests, or there is a need for even more levels – perhaps because they are location specific, it is essential that every like for like business that joins 3FG is treated the same.
Equality of Interest
Fairness and the integrity that underpins it is an essential part of the pathway to 3FGs success.
A situation should never exist or be encouraged in any way where a business of any kind is single out and is deliberately prejudiced in some way with the rules of membership that everyone is expected to follow.
Membership rule infringement is another matter entirely. There should be zero tolerance of any breaks in membership rules that have the potential to bring the 3FG relationship between members and with consumers into dispute.
Give and Take – What a membership agreement or charter will expect from 3FG members
The steering groups at primary and secondary level will need to agree what the key requirements and standards of membership will be in respect of:
The member relationship with 3FG
The food chain assurance standards themselves
The 3FG membership agreement or charter will probably include the requirement:
To attend local meetings regularly in person or online
To pay any agreed fees on time or as scheduled
To provide regular feedback to help inform the development of new and evolution of existing standards
To undertake to meet all agreed food production or growing standards
To undertake to meet all agreed food handling standards
To undertake to meet all agreed animal husbandry standards
To not enter into new contract arrangements that have the ability to prejudice 3FG in any way
To meet and where possible exceed all legal requirements
To join and promote the 3FG marketing system
To report to the local meet when circumstances create difficulty for the member in their ability to meet any or all of the above
The membership agreement or charter would also include a non-disclosure agreement (NDA) that requires ongoing confidentiality of shared commercial data, and the protection of any personal information, from beyond the public realm, that is shared as a direct result of membership.
Give and Take – What a membership agreement or charter will give back to farmer and food-producer members
The benefits of joining and contributing to 3FG must go beyond the obvious and give back more and more to those supporting the scheme as its reach, influence and the access to opportunities grow.
The kind of support that is likely to be offered to 3FG farm and food production members will include:
Access to any cooperative support businesses that are created locally within the 3FG network
Business Mentoring and Coaching from other members of the 3FG Community and signposting to other, more specialised support services when and where needed.
Complaint handling system
Discounts with commercial suppliers wishing to offer support to 3FG member businesses
Industry representation that is always focused on the needs of members and the issues that they face in real time, rather than at government or establishment speed
Proforma websites, training and support with all forms of social media
Regular Meetings with local members where feedback will be prioritised as part of the agenda
Regular social events with members (and consumers)
Regular updates, information and advice bulletins
Membership for ‘affiliate businesses’
The real strength or foundation that 3FG has the ability to build something very special upon isn’t just a repurposed and revitalised farm and food production industry. It is all of the small businesses and independent retailers of various kinds that work with or retail food, who will also benefit from an interactive membership arrangement with 3FG.
Technology used for the right purposes offers ways of working to build upon commonality of purpose across a wide range of different businesses that were not even available just a few years ago.
The costs are often negligible, and the creation of very productive relationships are all about the governance and engagement practices that focus on what is practical and what will work well for everyone, rather than what anyone would ‘like to see’.
The suggestion made for the purpose of sharing the 3FG concept is that the primary and secondary governance steering groups use the lists above and below to apply to this very important prospective pool of members and partners.
Membership for Consumers
Some will be surprised that there is even mention of extending membership of 3FG to consumers.
But facts are facts, and as the other key stakeholder in the food chain assurance relationship, it is essential that the relationship between farmers, food producers and consumers be developed and enhanced in every conceivable way.
No opportunity to engage consumers should ever be missed and whilst there is always some fear of trolling and negative approaches from activists, where handled correctly and where rules are followed and maintained, the oxygen that such people need to thrive can quickly be removed from any potential interaction, whilst legitimate consumer interest can be welcomed in.
3FG will not need to offer consumers anything that you wouldn’t expect any business to consider offering a loyal customer base – which is the way that 3FG will need to consider every legitimate consumer to be.
In return, it is likely that a minimum membership fee, or donation can be attracted by consumer members who can pay.
Once the legitimacy and integrity of 3FG has been fully established, which won’t take long, some will willingly make additional donations that will support 3FG and running costs.
What 3FG could offer to consumer members includes:
Complaint system
Discounts for specific businesses or products
Food Preparation Training
Home growing training and advice
Job board
Online feedback on experience of 3FG member businesses and products
Opportunities to take part in member meets, speak and ask questions
Recipes, cooking tips and regular cooking competitions
Regular Newsletter, updates and links including highlighted businesses and member stories
Visits to 3FG member businesses, farm open days
The Benefits of 3FG (Or something very similar)
For now, at least, we have reached the end of the list of suggestions that underpin the creation of 3FG and the system that manages it as well as the food chain assurance scheme that it offers.
So, before we move on to the next steps and what happens next, here is a quick run through just some of the benefits of the 3FG food chain assurance scheme:
Creating immediate opportunities for individual farm and food production businesses to build direct relationships with the consumer
Encouraging natural or organic development towards local farm-centred food supply chains
Introducing a new, definable and clearly branded form of food chain quality standards and assurance
Moving towards sustainable agriculture and UK food security
Prioritising the relationship between the key stakeholders: farmers & consumers
Reestablishing the farming community and food production at the heart of local life
Removing political influence
Stopping imported and mixed foods being rebranded as being from a specific farm, being local or being from the UK
Taking power away from big retailers, big business and big money
Supporting an immediate, practical drive towards healthier, affordable, nutrition-focused eating without making a complete meal of it
Part 3: Where do we Begin?
The interesting thing about creating 3FG (or whatever it ends up being called) is that local farming and food producer communities have the opportunity to begin work on developing this new food chain assurance scheme immediately.
One business owner on their own cannot do much. But perhaps as few as 12 will have the links, networks, knowledge and skills between them to get many more people involved and to quickly build momentum towards 3FGs early governance development goals.
Arranging the early (Primary) Meetings
One thing farmers and the farming community are good at is getting people together.
Face to face will always be better. Especially when people coming together for the first time are looking for reassurance that those, they could be about to work with are motivated in the right way and that they are people they feel it likely they can trust.
Not everyone can be at meetings whenever they are called. So, the use of streaming, or video chat software like Microsoft Teams or Zoom can be offered as a way to broaden participation – which will always be good.
The advantage of recording meetings using video is that there is an immediate record of everything discussed.
As long as there is not commercially sensitive or personal data being discussed on a video (which could be edited out if it’s there), this will immediately provide the opportunity to publish the whole meeting so that everyone can see it, and feedback online.
If you are keen to get started and would like some ideas or pointers, please drop me a line: ourfoodproblem@gmail.com
Embrace formality to play by the rules on the pitch
Whilst the direction within this book is nothing less than a revolution within UK Farming, Food Production and the relationship they have with consumers and the community, the tools suggested and offered are all about action and taking positive, proactive steps to create change.
There are no empty gestures or protests of any kind involved.
Whilst it’s a term that many don’t like to use where real life is concerned, the fact is that where anything that will have an impact upon public policy is concerned and you want things to change in a meaningful way, there is a game to be played.
That means that there are rules involved that need to be followed – and some of those rules are rules that might not easily be seen.
Therefore, the way to play the game the best way possible is to do things the right way from the beginning and to use creativity, outside of the box thinking and reinterpretation of existing rules and shibboleths to make the existing system work for farmers and consumers, until the public sector, business and government catch up and start to help with what they will then and only then recognise as inevitable change.
Common Purpose is Key
Doing things the right way sounds very time consuming.
As someone who has witnessed just how slow the wheels of government and the public sector turn when there is so much competing self-interest involved, there is no doubt that the success and depth of the change that is possible for farming and food production in the UK – which could realistically add up to what it will now take for the industry to be saved – will not be possible if competing ideas, self-interest or egos get in the way of agreeing objectives and what needs to be prioritised.
For example, there is an existing misconception that any form of commercially viable agriculture and forms of farming that are genuinely environmentally friendly are mutually exclusive propositions and that one can only truly exist without the other.
Whereas the reality and truth is that there are already commercially viable forms of farming that not only promote but depend upon a very holistic approach to land and the environment in a very balanced and sustainable way.
The difference is that they are not purist in such senses as accepting that the end result can only be achieved through ending the production of animals for food, but meet somewhere in the middle with the general acceptance that it would actually be a lot healthier for us all to eat less meat – But that our priority is moving towards a self-sustainable food producing and food secure UK, before jumping the gun on what might be the finishing touches of how future food production across the UK runs.
Few of us really understand the mechanics of:
How we got to a place where we have forgotten how the mechanics of good farming and land management works
How cheap, unhealthy food is the outcome of increased profitability for the few, all at the cost of small producers who are going out of business at an alarming rate
Why we were duped into allowing this to happen
How traditional management practices which are both respectful of and aligned with good soil management, sustainable farming practices and the direction it takes us into food production, which is once again much more community led, will save the industry for our future.
Why the future of farming in the UK really is in UK farmers’ hands
The common purpose is for those who step up and use their voices for themselves and to genuinely represent the best interests of others to decide.
However, the core priorities will be clear. They will be outcomes and will not focus on the detail of the map that dictates the route of the journey – which will inevitably lead to a failure to launch, even before anything begins.
Building The Structure of 3FG
In the first instance, the creation of the Primary (local) Meets which will then feed in Member Representatives to the Secondary (national) Meets will not immediately require a formal arrangement between founding members and those others who are early to join.
It is the shared commitment to 3FG and what it means that is most important at this stage.
With the knowledge already being available within the prospective membership that will allow a draft constitution or whatever formal document to be created that gives legitimacy to both the Secondary and Primary structures, the biggest decision that members will then need to make is a) whether and when a legal organizational structure will be required, and b) what kind of legal organizational structure is most appropriate and therefore which it will be (i.e. Limited Company, Partnership, Charity or Other)
No matter the speed with which 3FG and its systems are formed, any formal structure and governance agreements (including membership agreements) MUST be in place and be available to read BEFORE any business relationships between members or between members and outside parties is opened up for discussion with a view to being agreed.
Getting advice on the 3FG structure and governance
Whilst even mentioning organisational structures and membership or contractual arrangements can set some on a path to worry, the creation of a structure that works locally (Primary) and at national level (Secondary) isn’t difficult, as long as there are no hidden agendas or motives in the room.
With the level of success and reach that 3FG could have, getting someone to cast a legal eye over anything that is agreed before it is documented and signed off is essential. However, it is very important to be selected regarding where such help and support comes from.
Under no circumstances should the creation of any part of the 3FG governance structure be influenced or have the potential to be influenced by anyone who is linked to companies or any kind of organisation that would itself be excluded from having 3FG membership of any kind – even if that ‘help’ is offered as a donation of some kind, is apparently pro bono or given ‘free’.
The chances are that once 3FG gets known and starts to build momentum, there will be legitimate volunteers of different kinds who will step forward and be able to offer exactly the kinds of skills and knowledge that the process of signing off governance tools will need.
3FG as a Functioning Organisation
As I continue to write, I am acutely aware that many of you reading this will be experienced business owners and professionals.
Every one of you will have skills, knowledge and experience that will be helpful to 3FG – depending on what and how much of it you are happy and willing to give.
Once the governance structure is in place, the next step will be to agree strategy and who is going to do what.
Tasks to consider include:
Coordinating the Research, Creation and testing of the ‘Standard’ of the New Food Chain Assurance Scheme
Consulting with 3FG Members and Consumers over the proposed ‘Standard’
Appointing Inspectors/Trainers to conduct 3FG Member and prospective Member Farms and Businesses
Creation, design and procurement of the Guarantee ‘Stamp’, Logo or information badge for products
Web design and web training
Social Media Training
Public Relations Training
‘Trade’ representation and negotiation between member organisations
‘Trade’ representation and negotiation with external organisations
Cooperative Coordinators
Local Board Members
Membership Officer (Trade)
Membership Officer (Consumer)
Events Officer(s)
Treasurer or Finance Officer
3FG Ambassadors
Newsletter editors, writers and news reporters
And more.
These are all people that 3FG can expect to volunteer from within the 3FG membership, or as consumers who are independent of any of the food related businesses that are excluded from membership of the scheme.
You will know which areas are most important and which will need to be prioritised first.
The key thing to bear in mind that the responsibilities at national (secondary) level will be fully and comprehensively universal for 3FG, whilst those at local (Primary) level will be much more tailored to the needs and requirements of the locality, rather than being in an umbrella form.
Part 4: Thoughts on the Future of Farming
Accepting the need for change
Whatever your interest or role in Farming and Food Production, or even if you are just interested in 3FG as the consumer that the supply of food is really all about, it is unlikely that you would not agree that Farming and Food Production across the UK has massive problems, and something has to change.
We all recognise that the need for change is something that we have in common. This is a great start.
Barriers to progress
The real problem and barrier to progress is agreeing on what change is needed and what that change will therefore be.
The number of people, business owners, organisations and lobbying organisations that have an interest in the future of farming and food production, simply because of the many areas that the food chain touches and relates to, is mind boggling.
Every one of them has a different take on what’s happening, what the real issues or causes and effects of the problems are, and therefore what the solution needs to achieve.
In many cases, that also means they will already have an idea of what the solution needs to be.
This is where everything hits the metaphorical brick wall. Because we all have a habit of getting emotionally tied into the dynamic of the experience we have vs the problem as we see it vs what we know the solution needs to be or look like for us.
Work together. Find all that we have in common. Then we will have common cause
It’s frustrating to watch the same old arguments unfold and play out between different interests that have so much more in common than what are probably just a few ideas that divide them. Ideas that would probably be progressed anyway, by focusing on what aims we share in common, with the people that we might today be refusing to listen to, because the few things we appear to disagree on appear to make everything else they have to say or can do to help us, wrong.
For instance, we all:
Need to eat (healthy food that will not harm us)
Need to drink (clean, healthy water)
Need food and water that is natural with a good nutritional base
Want eating healthy food to be ‘normal’ or easy
Want food to be readily accessible to us at a price that we can afford
Need Food Security
Need the UK Food supply to be sustainable
Need the planet to continue being able to support our lives
Want to be happy
And there will certainly be more.
However, the issues we see about issues like climate change (and whether its real), money, being vegetarian or vegan, rewilding, wild animals, animal welfare standards, who deserves to be guaranteed access to food, hedgerows, building on productive land, what a sustainable life really is and just about everything else that can be argued as being personal to us and therefore how we see ourselves is a belief.
It isn’t what we have in common.
That’s why adopting a purist approach and saying anyone or all of these MUST be the end result, in order for us to agree, is what stops us all from coming together to achieve something that could quickly become very good.
Reading the room
The default setting for most of us when we think about the future or rather how we would like the future to be, is based upon everything we know and experience now, with all the things we find uncomfortable ended or addressed in whatever way we believe they will be.
However, if we stop, stand back and look at the way the world is working today, it isn’t difficult to understand that small changes will no longer do. That the people who should be changing things and helping us aren’t changing anything for the better.
Whilst ‘influencers’ might give a good talk, we struggle to recognise the last time that anyone with responsibility in the public realm really did anything that really helped – but rather just created different problems that in time added up to feeling exactly the same.
The knowledge, experience, skills and determination needed to revive UK farming and Food production and do it in a way that respects the environment, is sustainable and makes the UK Food Secure, already lies dormant and untapped, at rest within the community that surrounds the industry and way of life that so many of us love.
Making predictions can soon come back to bite us. Because none of us know what factors may come into play. Nor do we know what events will take place that will lead to change of some kind anyway.
However, there are things that we can all see happening today that tell us that things that we know and expect as being normal today, cannot continue to go on in the same way.
For instance:
Politicians aren’t listening. They hear and they talk a good talk. But they aren’t doing anything that really helps. They just do and say things that make it look like they are.
Farming and food production is not respected by the establishment – even though every one of us needs to eat each and every day.
There is an undertone in everything we read and experience in the media that suggests UK farming and food production is archaic, and that any need for food that the UK has for the future will be met by other sources, most of which don’t exist in the UK and which external businesses or other countries have.
Politicians believe in market freedom. Just not freedom in the markets of the kind that small, independent autonomous businesses have.
However:
Globalisation is over. It just hasn’t ended yet. This means that the food supply that the UK currently relies upon to come from outside, could stop at any time.
The UK is bankrupt. The money that we have is created and the more that gets created, the wider and wider grows the distance between the wealth divide.
The wars and growing talk of war is likely to speed up the collapse of global supply chains – in one way or another, especially if conflict of a kind that the UK is directly involved in should come at any time.
The EU or ‘European Project’ is collapsing. It was a sub-project of globalisation that never did anything for UK Farming or Food Production in ways that actually helped. It just taught farmers and food producers to be dependent upon handouts which always came with a cost which was always about destroying the independent functions and autonomy of once great industries leading to ever greater reliance on big business and tech that is destroying the usefulness of farms – as we are now painfully finding out.
And yes, once again there is much, much more.
After reading and considering all this, you may still believe that UK farming and food production has a future, left in the hands of the people and the type of people who are running everything now.
Personally, I don’t. And what is more, I believe that the future of UK farming and food production will not only be safer and much more secure, but it will also be massively successful and play a beneficial role for everyone – IF the future is guided and stewarded by people like YOU.
Not undoing the shackles of one set of chains to be quickly shackled by another
A challenging aspect of the kind of change and the change in thinking that Farmers and Food Producers will need to embrace for an independent and autonomous future is that the rejection of the level of influence that so many establishment level organisations currently have, doesn’t mean that farming and food production can operate and thrive within a bubble.
Farming and food production are probably the most important industries for continuing human life.
Yet as things stand today, the narrative tells us that these vital functions and industries that provide the fuel for life deserve to be treated as being subservient to all others.
The true role of farming and food production is at the heart of the communities that they feed.
Because of the role that food plays in the life of everyone, it necessarily follows that farming and food production has links of one kind or another with everyone and everything.
The future is about the dynamics of that role and how farming and food production must change to fulfil that role in a relationship that will save them and place them back at the heart of everything.
Progress is not one directional.
People from all backgrounds fall into the deliberately manufactured trap of believing that progress goes only one way.
It’s the kind of argument that says we no longer need meat in our diets because someone clever has found a way to replace the nutrients that meat provides, another way.
What those same people don’t tell anyone, is that what we have done before and what we have always done, is the foundation stone upon which everything is built that we currently think we are.
To attack the foundations of life is like standing in a bucket and then lifting the handle*.
It doesn’t matter if it’s a healthy diet, or tractors that today can do the work that seven tractors did fifty years ago.
There are principles and values at work that tell us very clearly that when something is wrong or something isn’t working because of the direction that things have gone or the choices that have been made, there is no good reason for us to continue on a pathway that’s hurting us and keep taking dangerous steps into the unknown.
Big, productionist farming methods and all the hidden agendas that go with them haven’t helped farmers.
The obsession with output hasn’t helped UK agriculture, food production or the quality of our food.
It certainly hasn’t helped the health of the people who eat food in the UK, nor has it provided the security of knowing that whatever trials and tribulations may come, there will always be an adequate supply of food for everyone across the UK to eat.
However, what big, productionist farming methods and all the hidden agendas that go with them have achieved has been the funneling of power away from farms, communities and the industry, which has passed through the sieve-like hands of incompetent politicians and establishment apparatchiks, to the wants and desires of big money and ways of thinking that have nothing beneficial for day-to-day farmers and consumers in mind.
The globalist, neoliberal propaganda, the narratives and the endless barrage of marketing that comes with it is frighteningly good and effective. Because over decades, through conditioning, it has successfully changed all that we believe, so that we look at our options today and conclude that there is no way that we can go back.
But we can.
*(Sir Winston Churchill is quoted to have said this in relation to a nation taxing itself into prosperity)
Going back to make progress from where we are now is the leap forward that we need.
No matter how we feel about sustainable agriculture, UK food security, regenerative farming or any of the words that can cause as much concern as they can create reassurance, traditional farming methods and systems of production that look much more like they did a hundred years ago, are where the real answers for UK Farming’s future and longevity now lie – in a scaled-up way.
However, the future of farming also lies at the centre of a 21st century version of life based around local communities. Where industrial scale monocropping and transporting food across continents and countries was just a misguided phase that we went through in the past.
Farming has allies waiting to step in, alongside. Independent business and community leaders who are ready to help this transition and change, who don’t yet realise that the commonality in purpose that we all share is the most important thing.
We can live life very well with everyone else, if we just concentrate on doing what’s important to everyone together and respect that the need to be right and the need to agree stops there.
Set up a Cooperative System to support the development of a not-for-profit supply chain between Farmers and Consumers
Farmers are good at what they do. Growing whatever they grow.
Yet the surrender of responsibility for whatever happens once it passes the farm gate has not helped the industry in any way.
The world appears to be successful in ways that we overlook and take for granted today, because it has become ‘normal’ for so many different ‘specialists’ to take on different roles and responsibilities within supply chains.
Regrettably, this splitting up, distillation or ‘professionalisation’ of certain roles or functions has also opened the gate to many additional roles that add cost, but don’t add value, squeezing down on farmer earnings at one end of the supply chain, whilst unnecessarily pushing up retail prices for consumers at the other.
Farmers might not need the responsibility of taking control of the entire food supply chain. But it is in the interest of the whole industry to redefine the roles and responsibilities of any party that has a role in the chain between farmers and the consumer, and to ensure that those involved add value without taking anything out.
Relocalisation of the food supply chain offers the opportunity to do just that. And whilst many farmers won’t want to return to running their own lorries, setting up their own abattoirs, butchery or even a farm shop on site, there are others who certainly will.
The establishment of non-profit making cooperatives or social enterprises that are ‘owned’ and ‘governed’ by those who have skin in the game will mean farmers can keep a higher proportion of the retail (or wholesale) value of everything they produce. Whilst the consumer will also benefit twice – because they have improving access to higher quality, higher nutritional value food, whilst prices will lower and then be genuinely reflective of what food really costs.
Skin in the game
The idea of what ‘skin in the game’ means and why it is important to the future of UK Agriculture cannot be underestimated or underplayed.
Skin in the game is a phrase or name given to the presence of those who genuinely have a stake in the success or failure of any enterprise, activity or policy.
Sadly, farming in the UK is in the mess that it is today because there are far too many people and organisations with influence over what UK Agriculture does, that don’t have skin in the game.
Therefore, they have no real commitment to and therefore no concern over the direction of UK farming and food production, or what it really does.
To be clear, investing in farming or food production at any level or in any way without being committed to what UK farming, food production and its true purpose is all about, isn’t having ‘skin in the game’.
It’s what’s called ‘making a bet’.
Politicians, Legislators and Decision makers don’t have skin in the game
Regrettably, Politicians, Legislators and Decision makers today don’t have ‘skin in the game’ either, because they aren’t focused upon or representing either farmers OR consumer’s needs.
The political and therefore the government and public sector ‘system’ is broken and massively out of touch with everyone and everything that sits outside of the sphere of its own influence.
That’s why we have the unfolding tragedy that is beginning to lay a very dark blanket over every part of UK life and the businesses, organisations and communities that fall outside.
A snapshot of where Farming and Food Production fits?
I’ve mentioned the series of ten books that I wrote and published before this one. They are listed in the ‘Books by this Author’ section which follows at the back of this book.
One of them ‘The Future is Local’, isn’t really a book or booklet in the same sense of this one.
It represents a proposal or call to action for different people from across local communities, who may wish to take on the role of becoming community business leaders or social entrepreneurs.
The Future is Local offers a pathway to creating a franchise-type system of turnkey enterprises that represent the key businesses and functions that local communities of our future are likely to need. Especially if, as many now expect, things generally take a turn for the worse and we have to approach the mechanics of life and community in a very different way.
Farming and Food production is at the centre of that proposition. What I called ‘The Glos Community Project’, for no other reason than it is where I am based and Gloucestershire and some of its Towns represent the areas and the communities that I know.
If you really would like to think about how things could be run in a much more people centric way, without all the woo-woo nonsense and bullshit that comes from people who have got a little too high on impractically idealistic views, please do take a look.
We could all soon be running good, healthy and viable businesses, or have work and be able to afford good, healthy and happy lives – without exploiting anyone or profiting unnecessarily through the abuse of rules and power.
Change your mind. Change the world
Farmers are truly some of the most creative and entrepreneurial people that I know.
Not only that, working 24/7 in an operational environment, where the unexpected is what you are conditioned to expect, means farmers are comfortable dealing professionally with uncertainty, when dealing with the responsibilities that are within their realm of control.
So, whilst many within UK agriculture are effectively paralyzed by the industry-wide reliance on government subsidies and sales which are contract led, there is absolutely no doubt that if any business sector and the people within it could take control of a very bad situation and turn it around, it will be farmers who do it first and do it comfortably, before anyone else.
It sounds like a tall order to create something new that would be big enough and powerful enough to have real meaning and impact anytime soon.
But it is only perception, experience and acceptance of the narratives that we are all regularly fed that tell any of us that change is something that can only be achieved by other people and other organisations who are established, that have a name or have what we therefore recognise often wrongly as experience, knowledge and understanding that we don’t have.
Revolutions come in very different ways and whilst nothing less than a revolution in UK Agriculture and food production will now save the industry, there is still time for Farming to save itself without resorting to meaningless gestures and protests that an establishment capable of misleading so much in life will have absolutely no problem spinning, so that the public and the people who should now be farmers allies, look on and see what’s happening in a very different and very negative way.
Farmers still represent one of the last great communities that the UK has left. And it is the power that the farming community has, alongside all those interests that sit alongside, who believe in it and feed into it, that will really make a very different grassroots-up, reprioritized way of presenting food chain assurance and quality standards work, work quickly and work very well.
The opportunities that await the industry and the ability it has to redesign, repurpose and redirect its own future, with new alliances that will be very different from what experiences today tell us to expect, will quickly become apparent. Once the people that count here – that’s farmers and consumers – begin to look at the relationship that we have with big business, government and the public sector in a much healthier, appropriately deferential and non-subservient way.
Your Feedback
This book has been written with the best interests of everyone in mind who wants to be able to continue to eat good, healthy and nutritious food, whatever events may be thrown at us, or we will experience in the months and years ahead.
It is up to you how you interpret the content of 3FG and what you then choose to do with it.
Either way, whether you feel enthusiastic, hopeful, uncertain, scornful or don’t agree with me in any way, I will always be very happy to respond to questions and discuss the material I have written – as long as the feedback being shared is informative and helpful in some way.
3FG is not a finished idea. It is food for thought.
I am, like I hope anyone reading this booklet will be, very open to ideas and suggestions that can improve what is in the pages above or offers something that is genuinely better to any or all parts of it.
Whatever you decide to do, I wish you good luck and happy eating.
More Reading
Food From Farms Guaranteed supports or sits alongside a series of books that I have written and published since early 2022 that began with Levelling Level.
It was really brought into the frame by the work I did on The Glos Community Project and An Economy for The Common Good, where I began to focus on the central role that food production should be playing in life and within every community, and which itself led me to take up a place at the RAU.
To see how Food and Food Production could sit at the centre of our future and our communities, please read Our Local Future and do bear in mind that it is providing a suggestion rather than a prediction of exactly how everything will look or how things should be.
It would be better for everyone, if instead of waiting for everything we know to collapse without taking any kind of voluntary or proactive action before hand, that we embrace the options and exercise the real power that we can to precipitate change, right now.
This is where Food From Farms Guaranteed steps off and every title below will add perspective for the read in some different but simultaneously real way.
All of the following titles are available to purchase as complete eBooks for Kindle from Amazon using the links provided.
Where indicated, titles may also be available to download FREE as PDF Copies from my Blogsite in different forms, using the links provided.
If you would like to discuss any of the works listed, please get in touch.
If you would like to download a FREE to read PDF copy of Food From Farms Guaranteed or alternatively buy the Book for Kindle, please find the links at the bottom of this page.
Published in this second form as an eBook for Kindle on Amazon on 14 April 2024, From The Basic Living Standard follows here in the form of the original text, with some minor editing principally to allow publishing in online format and this PDF form.
First discussed in Levelling Level, published in March 2022, The Basic Living Standard has become a common theme of the eBooks that have followed that are listed with links to purchase and/or download as PDFs to read FREE under ‘More Reading’ which follows at the end.
If you understand that the way we value money and how money has become the benchmark in all things across life is the root cause of just about every problem the world now has, you may be ready to accept that meaningful change requires that our relationship with money and everything that places money at its heart MUST be thought about and acted upon differently.
The Basic Living Standard cuts straight to the bottom line and if instead of immediately accepting any thoughts you have that might sound like ‘This wont work because…’, and then repackage those thoughts as pointers to what The Basic Living Standard would require to change, you may then begin to grasp just how extensive the changes that are required for humanity to flourish really now are.
Thank you for your interest.
AT, Cheltenham, UK. 6 March 2025
Epigraph
Trust your instincts. Trust the thoughts, the feelings, the unexpected, unsolicited and unemotive words that ‘arrive’ in your mind.
Trust the messages that don’t suggest outcomes or results, but when trusted always deliver the better outcome for you and as you will only ever appreciate given time.
Trust yourself before all others, and when you find yourself ready to embrace truth that others contradict or don’t appear to believe in, remember that both things can be true – from your respective points of view.
Preface
Nobody has the right to make a profit
Government and politicians have willfully overlooked this truth for decades, whilst helping to remove the regulation and safety barriers that once helped to keep life for the lowest paid affordable to live.
Whilst many pour score upon the lowest paid and society’s most vulnerable and buy into the propaganda that their financial misery is somehow self-inflicted and that only they are at fault, the truth is that the prices of all the essential basics that we all need would never have escalated and reached the unstoppable highs that they have already, if the whole business and financial system hadn’t been manipulated to serve the interests of profiteering and greed.
We have all been conditioned and enslaved by money, the accumulation of material wealth and the status that goes with it.
These are the only things in this world that count. Today.
The function of every real business and organisation is to provide goods or services that support or improve the lives of people. Not to generate income. Yet the businesses that don’t do anything to support or improve the lives of people are the ones pushing up prices and making life for everyone else so hard.
This, the cost-of-living crisis and all of the UKs social problems have come into being because we have become obsessed with money as the key priority in life, rather than having values and humanity which are the benchmark of how a good life should be.
However, the world is changing, and it is changing fast. Nothing is certain in the way that we used to believe, and we are now experiencing a time of chaos and change that cannot offer any certain outcomes for any of us, unless we all embrace the need for meaningful change as a conscious and voluntary choice.
Money is God (But not for much longer…)
The FIAT monetary system that we have today has slowly been destroying our humanity and replacing it with commerce and consumerism since 1971.
FIAT translated quite literally means ‘let it be so’, and if the majority of the population already understand that the money that is holding them and their misery to ransom doesn’t even exist but is created out of thin air by their jailers, it is fair to assume that this tyrannical financial system that effects everything, would no longer exist.
FIAT is no better than a massive confidence trick that relies on those with influence and power gaining too much from their involvement to stand against it, and everyone else never understanding or asking the questions that would immediately make it fall apart.
Whilst FIAT has always been flawed, it has taken until now and the massive bouts of public spending that have been underway since the government responses to the Covid Pandemic, which have led to the runaway price escalation in every area of life.
This is the warning signal that the system is about to break.
The return to values and humanity
Because money has been our priority in everything for so long, we have lost sight of what the experience of having a good life is all about. We have quite literally forgotten our humanity and find excuses to apportion blame and see guilt in others who are struggling, when we are doing well – because when things are good for us financially, it’s all too easy to assume that everyone who counts in life will be doing exactly the same.
However, we are all in for a very rough ride and whether the establishment succeeds in their aims of introducing a new financial system of their own that will herald in an unprecedented level of human control, or we collectively wake up and reject their ‘leadership’ and replace it with something better that we can call our own, FIAT as we know it and the unsustainable way that we have been living may not yet be over, but it is certainly now at its end.
Rejecting the lead of money and embracing people-centric economics
Difficult as it might be to visualise a world that works with money in a very different way, there is no universal law that says one person has the right to exert any form of control over any other, even if the methods, the yolk or the chains they use restrain us using forms of fear that are carefully hidden from everyday view.
With the monetary habit or addiction regrettably now ingrained, we must embrace the opportunity that this period of inevitable change now offers, to create a new system, and to create and embrace new laws, that put people and specifically the essential or basic needs of each person, at the centre of life and of every business transaction. Rather than being like today, where those people ‘without’ or who have become vulnerable to the greed of others, are just considered to be a lost cause.
The Basic Living Standard and the way that it can be used to influence change throughout everything in life, offers precisely that choice.
Introduction
Life is our economy. Economics should never be our way of life
Wealth divide
We are living in an age when nobody should go without. There is wealth of a kind that the world may never have experienced before and living standards have reached heights that have extended human lifetimes massively, whilst drastically reducing mankind’s susceptibility to disease and physical ailments that were guaranteed to kill or be life-changing for everyone exposed, perhaps as recently as 100 years ago.
Yet poverty and the vulnerability that sits alongside it is relatively unseen and draws scorn, whenever those in need of benefits, the support of food banks or of other kinds of support demonstrate an experience of life that we believe to be intolerable and one that deserves punishment and guilt, because we somehow believe that we are better and that it could never happen to us.
This phenomenon isn’t new. Government of one kind or another has been legislating to support society’s poor since Tudor times. Despite all of the advances that include the industrial revolution and the period of rapid technical change that we have experienced in recent decades, poverty continues to exist. In fact, poverty is thriving. Yet few really ask the question why and nobody has dared suggest a real solution or fix.
We believe that for some to be financially rich, it is necessary for others to remain poor.
Uncomfortable and as disagreeable as this statement may appear to be, the actions of the culture and the society we live in and are experiencing today, tell us that this is our unspoken truth.
Yet this statement isn’t the truth. It is just how our experience of the world we live in today has conditioned us to think.
There is no need for anyone to be left behind. There is enough of what we need for everyone
As we buy in and commit ourselves to the rat race, consumer-led mentality that has been ruling the world and steadily taking over every part of human life since the end of the Second World War, we easily learn to lose sight of what is really important in life as our values switch from relationships, our community and our immediate environment, to seeking qualification and acknowledgement from the material world that now dictates everything from outside.
What we have forgotten and learned to overlook, is that everything we really need to be happy, content and lead very good lives is already available to us from all those things, and that the real answers that we are looking for can only come from looking within.
It is in everyone’s interests that nobody is left behind. It is because we have forgotten this that so few of us could argue that we have really prospered, whilst even those who believe themselves financially wealthy in today’s terms have actually been left behind.
We can all have the happiness we only believe to be available to those who are billionaires just by doing our bit to ensure that everyone has access to meet their basic and essential needs, without being forced to experience the fear, worry and anxiety that comes from debt, being forced to seek charity, or being beholden to and exploited by others who have embraced the idea that their own success can only be achieved at someone else’s expense.
This pathway of inescapable change is likely to result in the complete reform of our financial system and the money we use, alongside everything we know involving the way that business and industry run, and even our government and political system work too.
If we are to make the best of the difficulties we face and achieve meaningful change as the outcome, we must accept that we have all played a part in what is happening to some degree. Even if it is just down to the products we buy, or what we do or don’t do when it’s time for us to vote.
Understanding the need to change how we think about money and economics
Hear the words economy or economics, and you will probably have the word ‘money’ come immediately to mind.
But the idea that money = the economy isn’t really the truth.
The truth is that money is just a part of our economy.
Money should play a part in the economy, just like all the other things that we do and the interactions we have in any relationship that we have with the world outside of our door.
A twisted reality
Because we have been conditioned to believe that the economy is our life, it has been very easy for us to accept that there is a monetary value to all things, and that anything that cannot be given a monetary value, simply has no real value at all.
Life has literally become all about money. Money – and everything to do with it, whether it be power, influence, ambition and anything that can be considered to be material wealth – is how our world qualifies absolutely everything.
But the true cost of building our lives around money has been that we have forgotten who we really are and that we no longer place value upon the things that are really important in real life.
We are addicted to money. Money is our habit. Habits become our truth
Money is an addiction. An addiction like every other, whether it be alcohol, smoking, drugs, gambling or anything else.
Money is an addiction that brings nothing but misery whose lives are on the wrong end of its power. The deception of being happy and in control when we have more money that we need takes complete control of us but delivers nothing but pain when we don’t have enough of it and money becomes the only thing that we want.
As with people, our culture, community, and entire country (and World) has become addicted to the money myth and everything that surrounds it.
We are the drunk or drug addict that we have collectively become. Rolling around in a world we have allowed to become our own gutter, thinking all about the next ‘fix’, but with no idea who and what we really are.
Those who have experienced the realities of addiction know what comes next.
Remove the metaphors, and the collapse of everything we know is now knocking at the door.
This is who. This is where we are right now.
We can have a money-focused economy, or we can have a people-focused life. We cannot have both
Turning the period of crisis and change that we are going through on its head so that it becomes beneficial and meaningful through the experiences of constant price rises and the cost-of-living crisis will be horrifically difficult. Because progress is dependent upon our understanding and accepting that our destructive relationship with money is all about the way that we think.
We quite literally have to do ‘cold turkey’ to get over the money-based addiction that is destroying us and the world around us.
We MUST accept that as with every other kind of addiction, there really are no different levels of addiction involved.
There is no halfway house.
We either believe in the power that money has over us today. Or we don’t.
If we continue to maintain our belief in money and award it the value that we do today at any level, we will damn ourselves to repeating exactly the same mistakes of the past. No matter how much we do to correct everything in life as we have the opportunity to do so right now.
The Basic Living Standard and locality-based economics are the building blocks of the to a good future for everyone, rather than the pathway we are on right now
The Basic Living Standard follows Days of Ends and New Beginnings and builds upon the suggestions, ideas and principles that you will find mentioned there.
In the coming chapters, we will add further detail to the proposals already made that surround the creation of a new (or renewed) fully locality-based economy or what would be easier to imagine as being a large series of micro economies covering local communities and their geographical areas.
Whilst we could much more easily move to a locality-based system of economics voluntarily today – and it would be highly advisable for us to do so, for the purposes of this Book, it has been concluded that voluntary change will not be possible and that instead, this fundamental switch of systems and governance will instead hinge upon or be anchored to The Basic Living Standard.
The Basic Living Standard and related Basic Living Standard Wage are covered a little later.
Together, The Basic Living Standard and locality-based economics offer an alternative economic structure that that has the ability to turn every social problem and the difficulties we face in our relationships with the World around by refocusing both our thinking and our activities back to valuing people and therefore ourselves.
The alternative, which is a choice, nonetheless, is the passive acceptance of the changes that are now being dictated and imposed upon us by somebody, somewhere else, that will only make any sense to us for as long as we value money and everything that goes with it, above all else.
An economy focused solely on money and a Locality based Economy focused on values and people are mutually exclusive. We cannot have both at the same time.
There is no in-between or hybrid system that sits between either money or people-based values.
As such, the proposals built around The Basic Living Standard for the new world ahead and where we go next, really are the alternative to everything that is going wrong for us all now.
It is up to us whether we want to take control of the process of change so that we can reach that new world, or just accept the inevitable change as it comes to us each day anyway and whatever that means for our quality of life in the times that lie ahead.
Part 1:
The Principles of the Basic Living Standard.
The Basic Living Standard is the foundation of a locality-based economy that puts people, values and humanity first
There is one fundamental rule of a system that will be and remain balanced, fair and just, that works for everyone:
That every rule and law remain subservient to and respectful of the Basic Living Standard, and that its existence or impact will not compromise the principle of The Basic Living Standard in any way, no matter the relationship.
The adoption of The Basic Living Standard, whether through a resetting of the current system of governance or as the result of everything we know stopping and then starting all over again, is the act of completely overturning the top-down or hierarchical system of governance.
Implementing The Basic Living Standard will turn the mechanics of the whole top-down, hierarchical system on its head, so that the system becomes ‘grassroots-up’.
The Basic Living Standard is the rule that puts people and values first.
It will end the prioritisation of money, the disproportionate accumulation of material wealth, the abuse of power, influence and of gaining more of anything and everything before considering anyone else.
A fair, balanced and just society can only operate by maintaining a fundamental benchmark for equality across the system.
This can only be achieved by creating and maintaining a framework of governance and rules that ensure the material independence of each person cannot and will not be compromised by either the action or will of any other.
It MUST be the primary objective of the community and any structure of governance around or beyond it, to ensure that this principle is maintained at all times.
By adopting and maintaining the principle of The Basic Living Standard, the overwhelming number of societal problems that we face today will be addressed.
As long as the individual remains respectful of the dynamics of the principle of The Basic Living Standard which is and always be ‘treat others how you wish to be treated yourself’, almost everything that needs to be fixed, needs answers or requires solutions will create its own fix.
The Basic Living Standard (BLS):
The Basic Living Standard is a formula or form of words designed to ensure that every person, no matter who they are, will have the unhindered ability to sustain themselves independently and without help.
The Basic Living Standard is summarised as follows:
Each person working a full working week must be able to feed, house, clothe and provide adequately for their own travel, whilst providing for all their essential needs, without credit, loans, benefits or third-party support of any kind.
Every part of business, charity and civic life MUST prioritise The Basic Living Standard as its focus and run with this priority in mind at all times.
For absolute balance, fairness and justice across society, the commitment to that system of balance through fairness and justice to each person MUST be absolute too.
How the Basic Living Standard (BLS) will work practically through the Basic Living Standard Wage (BLSW)
The Basic Living Standard (BLS) is based on the proportional division of what a working adult would earn for the equivalent of a working week in the lowest paid role.
The BLS Wage MUST be equal to the minimum amount necessary for that same adult to live safely, securely and healthily in a self-sustainable way, without the need of any kind of subsidy, the requirement to engage in debt, or the need to fall back upon charity such as food banks.
Money-centric thinking makes people-centric thinking feel impossible
The immediate response to the suggestion that the whole system is built around the lowest paid being financially independent in every way is likely to be, ‘That’s not the way that wages work. We get paid and then we see what we can afford!’ – or similar.
This is the thinking of the money centric world that we are experiencing today.
It is the thinking of the old age.
It is the thinking of the system and the governance that we are now leaving.
It is the thinking of a system that is about what’s best for somebody somewhere else.
It is the thinking that always prioritises someone other than us – all too often without you, me or any of us realising that’s the way that it always works.
Once the framework has been established that says the first rule of the new system will always be the BLS Wage, everything that relates to or relies upon what workers are paid, will have to redirect, recalculate, reform, reset or even restore to values that reflect what the lowest paid can afford, rather than the profit that any business decides it may be entitled to make.
The BLS and The BLS Wage will mean that personal freedom through material independence will be assured for each person and no longer be threatened by the actions of those who abuse the power and influence that they may have.
The BLS Wage and The Basic Living Standard will ensure that greed, profiteering or the accumulation of disproportionate wealth of any kind will no longer lead the way for everyone in how they conduct their lives.
Personal Freedom through material independence is how life should always be.
The mechanics of the Basic Living Standard Wage (BLSW)
In Days of Ends and New Beginnings, we discussed the basic needs for each person to function and survive.
Foods, goods & services that meet each person’s basic needs are essential.
Essential Foods, Goods & Services are what each of us need. They are not what we want.
What we need and what we want are two very different things.
The Basic Living Standard is a benchmark that allows each person who genuinely wishes to work to live, rather than live to work, has the choice to do so.
Through receipt of the Basic Living Standard Wage, given by employers in return for providing the most basic functionality to fulfil the most basic role, each person can live and maintain their own personal freedom through material independence.
The Basic Living Standard is not inflationary. Therefore, the Basic Living Standard Wage is not inflationary.
If an individual wants to earn more than the Basic Living Standard Wage, they will have the option to gain more through the accumulation of skills, experience and/or time served that they can then offer to fulfill the needs of business and/or the community.
Each person can fulfill a role that requires a greater level of skill or experience once they have it. But that role cannot change or be awarded a higher wage, just because it’s what the employee wants.
If the principles of The Basic Living Standard are followed, the highest wage within any organisation will find its own natural ceiling.
However, reaching this point of balance will take time and in the first instance, it is suggested that the highest paid employee or income earner within any organisations should not receive a gross income larger than the Basic Living Standard Wage any greater than five times (5x).
Breakdown of the Basic Living Standard Wage (BLSW):
The following Table provides a suggested breakdown of how the BLSW should be apportioned:
The Essentials:
% Proportion of Income / Time (Suggested)
Basic Food
20
Accommodation
20
Utilities
10
Healthcare
5
Transport
5
Clothing
5
Communication
5
Entertainment
5
Savings, Investments & Other Eventualities
15
Taxation and/or Community Contribution
10
TOTAL (%):
100
Figures of this kind may be unrecognisable in today’s terms. But that is because the cost of living has been pushed so disproportionately out of control and driven by the greed and profiteering of private interests.
Inflation only exists because the current financial system isn’t balanced, fair, or just. It allows anyone able to influence the system to do so, purely on the basis that doing so will enable them to make more – no matter the true cost.
The Reset or Great Reset: Recognising inevitable change and making it meaningful
In Days of Ends and New Beginnings, we referred to the period of change and crisis that we are now experiencing as a system ‘reset’, ‘restart’ or as a complete flipping of the system which has money at its centre, and which relates to how everything is governed and how everything works.
Due to the way that the establishment uses the media to create narratives and also the way that many of us have responded, we often refer to this process as ‘The Great Reset’.
Whether we see the danger of the message being conveyed by use of ‘The Great Reset’, the fact remains that World Elites and the World Economic Forum have been building a narrative around this term and it has become vital that we all recognise that ownership of this process of change and the future beyond it is ours.
The Great Reset is not theirs.
Reset or Great Reset – it doesn’t matter. Reset is likely to prove to be the most accurate term. As whatever happens, what is affected or however we look at it, unless the world is completely destroyed, there will be restarts, re-establishment, redirection and resets of everything at all levels, right across everything to do with life.
IF we take control of this process with the aim that the change will be good for all of us, everything will be corrected so that it works fairly and in a balanced way – as it always should.
As part of the price correction or system reset, each business and organisation must restructure their pricing so that it reflects genuine worker input, rather than the bottom line
With the collapse of the existing money-centric system taking place step-by-step, like a series of falling dominoes, where one is knocked and then they all follow, it may seem strange that the reconstruction process that will create our new world, could be achieved in a very similar way.
It is the adoption of The Basic Living Standard and with it, The Basic Living Standard Wage, that MUST be the first principle to be adopted.
Adoption of the Basic Living Standard Wage will serve to be the first domino that knocks over all the others that need to fall into place so that the Basic Living Standard becomes the benchmark for all.
Our system of governance only has to adopt and get the framework that guarantees The Basic Living Standard right, to set off the process that will ensure that it works and operates in every way that it should.
Once the Basic Living Standard becomes the principle upon which all rules and laws governing business and finance are based, all activities will then realign away from profit to people.
Putting the value of people right at the heart of economics and making every business and legislative process think of each person in this same way will be like a catalyst that leads to everything that is unjust, unfair or out of balance, being put into its correct alignment with the outcome that everything will work out right.
Defining the prices of all the essential basics that each person needs
Within the system based upon The Basic Living Standard, there are two forms or streams of commerce we can identify: The foods, goods and services that we need (The essentials) and the foods, goods and services that we want (The non-essentials or ‘luxuries’).
The retail or consumer cost prices of ‘essentials and every part of the process that provides for them must always correspond to the requirements of The Basic Living Standard in every way.
When the rules and principles of locality-based economics and the Basic Living Standard that underpin it are followed in every way, the entire system will function as it is intended to do so and as it should.
On this basis, business and industry would adopt the following basic formulas to identify the prices of essential foods, goods & services or their proportional attribution.
For purposes of illustration, this Table is based on the current Minimum or Living Wage (£11.44 per hour, per 40-hour week as of April 2024) and demonstrates the maximum corresponding prices or compounded values for essential goods and services, in today’s terms and based upon what the lowest paid are likely to receive for a full working week:
The Essentials:
Monthly % Attribution
End of Month Value £UK
Basic Food
20
396.59
Accommodation
20
396.59
Utilities
10
198.29
Healthcare
5
99.15
Transport
5
99.15
Clothing
5
99.15
Communication
5
99.15
Entertainment
5
99.15
Savings, Investments & Other Eventualities
15
297.44
Taxation and/or Community Contribution
10
198.29
For anyone attempting to gauge how unaffordable life is today for each person on the minimum or living wage and why we are in a cost-of-living crisis, this table demonstrates just how much they would be paying, if the minimum weekly wage were enough to support the lowest paid outright.
This table shows how wages would then be apportioned in a way that was both affordable and fair to cover the cost of basic essentials at the end of each month if the minimum wage could cover these costs in April 2024.
Please note that these figures assume there being no requirement for Benefits Payments (subsidy) or taking on debt (loans & credit cards etc.) in any way.
The figures and proportionality suggested would be agreed democratically before the Basic Living Standard Wage system is adopted and implemented.
However, given how the cost of essential basics would be apportioned fairly and in a balanced and fair way, it the variance is unlikely to be any more or any less that 1 or 2 percentage points either way (+/- 1 or 2 %).
Once adopted, the rates of apportionment will not be changed because one interest or another claims that their business or industry wants, is entitled to or must have more. Changes would only be permitted as any change to the way that we live dictates any related change to the goods and services that are essential for each person to be able to sustain themselves.
The prices of the essential basics each person needs MUST remain fixed
The relationship between the Basic Living Standard Wage (BLSW) and the prices of essential goods or services (or their accumulated value), MUST remain static, for a fair, balanced and just society to function and for locality-based economics, underpinned by the Basic Living Standard to work.
Setting the exact value of the Basic Living Standard Wage, versus the monthly value of each person’s essential costs is not the most challenging issue to be faced, once everyone is committed to putting people first.
In today’s terms, the minimum or living wage would have to rise or the current prices of essentials would have to fall to meet the requirement of meaningful change, one way or another.
We are emotionally tied to the perceived value of the £Pound ($Dollar etc.) as we experience it today. So, for the purposes of illustrating this people-centric way of using and valuing money, it may be helpful to use another form of nomenclature or currency in order to establish the Basic Living Standard and Basis Living Standard Wage, at least on a temporary basis.
Quality of life for everyone should never hinge on a name or label and in the next part of this Book, we will adopt a new currency value to help visualise this very different and much more beneficial picture of the future.
Part 2:
The Locality based Economy
The future is local
Few can see it; many would pour scorn upon it. But the future is local, IF we genuinely have the desire to live in a fair, balanced and just system, where we are all happy, healthy, safe and secure to enjoy the freedom to be in the most meaningful and human way.
We have regrettably become so used to the money-centric, consumerism-led world that we live in today, because many of our living generations have not experienced life in any other way.
We genuinely believe that the unsustainable way that we live life based upon what we want is here forever, and that having the next or newest available technology is what we need so that we can be the best that we can be.
But we are using money that few of us really have, all the time under the direction and adoption of a values set which comes to us from someone, somewhere else, using digital devices that plug us into a parallel universe which isn’t real, but we accept it as such because everything seems so much more credible when it comes to us ‘online’.
Consumerism and the globalisation that it opened the doors to is quite literally killing us physically as we eat foods that are increasingly bad for us, whilst the flow of meaningless information and opinion presented as fact are destroying our ability to be healthy in our thought processes and to look at every interaction or encounter with others in a helpful and human way.
The point has been missed or is being deliberately obscured, that the healthiest and most beneficial way for each person to live is to interact with, listen to, eat, work with and have relationships of any kind with people, places, goods, services and anything else essential to life – that we can physically touch.
We should only use digital technology as a way to improve life. Not so living life digitally becomes the way of life itself.
The future is local. Because it is only by adopting systems of production, supply and relationships built upon real interaction with the people within the communities that actually surround us, that we will be able to rediscover who we really are, embrace a life with humanity and values, and then build a new world around us which is balanced, just and fair.
The real value of money and cryptocurrencies (DeFi) today
Crypto or cryptocurrencies have become increasingly popular in recent years. But in their current form, they have a massive and potentially terminal flaw: Today’s cryptocurrencies are worth ZERO.
Today’s cryptos work on the same basis as the FIAT money system that they were intended to side-step.
The value of Cryptocurrencies is based only on what anyone using them, buying them or accepting them as payment believes.
For many of us, this is a very difficult truth to understand.
We only have to look at news in the media that suggests cryptos such as Bitcoin are worth tens of thousands (x10,000) of £Pounds, $Dollars or the equivalent in many other currencies or monetary terms to see what people believe they are worth.
Yet cryptocurrencies are not tied to anything of value. They do not have anything of value linked directly to them.
Even the arguably sensible idea of only creating a limited or finite number of them doesn’t answer the fundamental questions or realities of what a currency or any form of money is, and how they should really work.
Money is a unit of exchange. Money is a value transfer tool. Money is a medium and nothing more.
Money has become the benchmark that is set against everything in our lives. Because making us believe that the value of money is real has benefitted someone else’s greed for wealth, power and influence in some way.
With the FIAT Money system on its way to collapse, we are all going to go through a process of realising the real value of the things that we genuinely need, as opposed to the things that we want.
That process will lead to us rediscovering the true value of money and any form of currency.
When money or currency of any kind can no longer be used to buy anything, either because we simply don’t have enough of it, it’s not tangible, or because what we need is not available to buy, circumstances will force us to appreciate what the value of the things that we need really is.
The tipping point
Whilst a systemic and financial collapse may not appear to be a one off momentary event, or have the stop-start feel that the ending of one system that will have to be replaced by another suggests, the reality we face is that for what may only be a short period of time, it is likely that there will come a time when none of the currencies we use either in physical or digital form, will have any value when it comes to being able to secure anything that we need to buy or survive.
Despite what your immediate thoughts might be after reading that we might find ourselves having to function without any form of money, it is within the collapse of the mechanisms of the current money-centric system where the seedbed of the greatest opportunity to secure meaningful change exists.
When boiled down to its purest elements or the nuts and bolts of the current top-down hierarchical system, we can see that our belief in the money-centric system is based on the idea that everything we do or that we can achieve in life is about the value of money, the accumulation of material wealth, and the power and influence that supposedly goes with it.
At the point in this process of change when circumstances and practicality tell us through our experience, that this belief, idea, principle, motivation – or whatever you want to call it, no longer works, we will have reached a seminal moment.
This will be the moment in time when the light can shine through on the darkness of our current reality, and our true values and understanding of what life is and how it should really be will face an open door to changing life so that it is better for us all.
This is not about making light of what will happen when the World we know today, that runs on money in every way, simply stops functioning. Because money doesn’t work anymore.
It will be hard. In fact, it will be very hard.
But adversity really is the mother of invention. And it is at this point that we have the opportunity at the local, community level to establish a locality-based economy, founded upon Local Market Exchanges (LME), that will feed into and provide the basis of how a new system of governance works.
Locality based economics is focused on people. Not money. Not things.
The basic building block of locality-based economics will be the value that we place on each person in a very practical and measurable way: The input or contribution that each person makes.
Locality based economics is quite literally all about putting the value created by people first.
It is by founding and then building a system of locality-based economies upon the value of the input or the contribution that each person makes, we will successfully create The Basic Living Standard for All.
It will be the priority of the new system of governance to maintain The Basic Living Standard. As by doing so, the majority of the social problems that we have today won’t just disappear or be removed from view. They will be gone for good.
If money no longer works, the basic laws of trade and commerce will rule
So, let’s imagine we have reached the point where the financial system as we know it has collapsed.
Money simply doesn’t work. What happens next?
Well, people need to eat. People need to be able to buy essential food. People then need to be able to secure the basic essentials that they need.
With no money in circulation, or no money that has value in circulation, people will begin to exchange or swap what they have and have accepted they don’t need, or can do without, for the things that they do need and that they cannot do without.
No law, regulation or threat from any authority will stop this.
When people are hungry or need to provide, they will do whatever they can to secure whatever they need, and swapping, exchanging or bartering is a lot more civilized than what will happen if theft or violence becomes the next step.
The good news for us all is that whilst the system may have collapsed around us, the technology and infrastructure are unlikely to have disappeared.
The issue we face is that the technology and infrastructure isn’t currently set up to work in a very localised or microeconomic way, when this is how we need technology, infrastructure and the governance that oversees it, to operate so that it can help and support All of us.
The emergency birth of Local Market Exchanges and Local Market Exchange Platforms
We should all feel confident that we can survive and thrive through the coming years and months.
We can all play an active and positive part in creating the new system that is balanced, fair and just for all, because much of the creative and innovative thinking already exists that we will need to build every part of it.
It is just the question of what, why and who people will be doing their bit for that has to be settled before work on our new world and the locality-based economy can begin.
If the moment is reached when money doesn’t work for the majority of people, events could unfold in a number of ways.
A note of caution: Please look kindly at anyone who loses their shit in these circumstances. Desperation doesn’t excuse poor behaviour of any kind. But it does provide good incentive to organise anything and everything that we have available to our communities and the people within them, as quickly and as efficiently as we can.
The first step to maintaining civil order is to pool everything that the community has available and to be fully transparent about what the community has, and how it can and will be shared.
If events should result in a situation where people are going hungry, transactions cannot be based on exchange, and must be based on the simple act of sharing all that we have and don’t require to meet our own immediate requirements.
Genuine help cannot ever be provided on the basis of what others can ‘afford’.
The next step is to create a system of fair exchange, that functions on what everyone can give, or what they can trade or barter.
The principle value of this exchange system, or Local Market Exchange, will be based on the time, skills, experience and basic labour that it took to provide whatever the essential foods, goods or services being exchanged might be, or what it would be when the complete process of producing that food, those goods or services would be, when considering the process or supply chain from end-to-end.
The creation and development of the Local Market Exchange will take place in two primary stages:
Bartering & Exchange of goods, supplies and services that the community already has available, or which it has the ability to grow, manufacture or provide, and
The creation of a new localised currency linking, anchoring or pinning transactional value of foods, goods and services directly to the number of people and/or the contributions (input to the system) that they make.
Bartering & Exchange
There will be a transition between the thinking that people have today – the current money-centric ‘value set’, and where it will end up – the ‘people-centric’ value set.
During this process of transition, where it is likely we will experience shortages, through necessity people will want to use goods that they have but do not need to exchange or swap for the foods, goods and services that they do.
To maintain order and promote community cohesion, communities will be required to create markets in a physical form, to allow bartering, swapping and exchange to take place in an open forum that supports transparency of distribution for all.
Historically in times of shortages, black markets have always thrived. But they are also representative of the same power structure that top-down unfairness and bias creates.
It is essential that the communities come together to provide a support structure that ensures transactions of any goods or services deemed essential to each person are made available to all.
Beyond ensuring fair distribution of everything each person needs that is available, the creation of formal exchanges will ensure that any goods or services that can be considered beyond what is essential – i.e. anything that anyone wants to trade, are exchanged in a way that reflects the newly developing local economy, and doesn’t change hands at a level that continues to promote the money-centric value set that we have moved away from.
The Basic Living Wage has been constructed, so that the process of calculating the true value or price of any essential foods, goods or services will be as straightforward as possible within the new Local Market Exchanges and locality-based economics.
As discussed in Part 1, it is the apportionment of essential basics in relation to the Basic Living Standard that is most important. The money or currency adopted will literally just be a method of exchange – not a device that can be used to manipulate the price or value of anything that is essential to life – and can therefore be massively exploited, as is the case today.
Developing new local currencies (Cryptocurrency, DeFi)
The Basic Living Standard and Basic Living Standard Wage create the basic principle, guidance framework or directive for the operational priorities of Local Market Exchanges and how governance of locality-based economics will function.
All transactions anchor to or hinge upon The Basic Living Standard, a universal benchmark, which through the mechanism of the Basic Living Standard Wage, provide the basic rate of exchange between all local or decentralized currencies, or any umbrella, centralised or connective currency linking them all, as the basic unit of value remains constant throughout.
A currency that works on a fair, balanced and just basis MUST correspond exclusively to its own system of governance.
The fairest, most balanced, just and most democratic form of governance is where power has been attributed and responds in its most local form.
As such – despite the commonalities between different currencies, the power to govern local currencies must remain in local community hands – not for the purchase of essentials – but so that non-essential or luxury goods, can be exchanged at rates which correspond to the idiosyncrasies of production in their very localised form.
Beyond the practicalities of the requirements of the Local Market Exchange system, it is also ethically correct to keep the balance of power that accompanies use of currencies and finance in their most dispersed, local and transparent form, so that they cannot be used as a leverage tool within an oversized governance system that relies upon coercive control.
Local decentralised finance (DeFi) in the form of both paper or coin and local blockchain derived cryptocurrencies, based on an intrinsic population-based value and linked only by the Basic Living Standard, will assure our personal freedom from economic tyranny, in the most basic sense.
Supply chains of every kind must always be as simple as it’s possible for them to be. As it is through the accumulation of additional stops or steps in a supply chain that don’t add value, but add additional and unnecessary costs, where so many problems begin.
The roles that each person has within the locality-based economy will be redefined and reconsidered as the evolution of our new system takes hold.
Some forms of employment that are today highly regarded for all the wrong reasons will no longer be ‘needed’ and will no longer have any reason to exist.
Using Tech and AI for good: Developing the Local Market Exchange app
If you are one of the many people with an interest in new currencies, new ways of living and a new (or a return to) people-centric way of living you will already appreciate that a process of change and chaos is underway. Even if you are not sure what it all means.
Many of us find the idea that massive change can happen without us even being aware very challenging. So, the suggestion that the world we know could change in just about every way imaginable step-by-step is equally hard to accept. However, we all need to be open to the reality that the collapse of the system or any part of it doesn’t necessarily mean that absolutely everything stops.
Within the process of change that we are now experiencing, it could well be the case that because the world doesn’t stop many of us will continue to believe that nothing has changed.
This creates two specific dangers for us all:
That the people who believe nothing has changed will stand still, do nothing and allow those who have created all the social problems that we have now, to dictate and recreate a system that continues to work only for them, and:
That when things do reach a critical point and we are experiencing social disorder, people will not look to themselves and to our communities for the answers and the solutions, and instead will continue to listen to the same old sources and go around in circles – back to point 1!
Preparation today, is and will be one of the most effective ways to counteract and lessen the risk from the impact of change, whether that change is step-by-step, or should happen as part of a recognisable event.
More importantly, preparation today is the best way to help ourselves, the people we care about and everyone within the communities where we live.
There is no doubt that the long-term success of the Local Market Exchange and within locality-based economies will require the development of a new app-based exchange systems for foods, goods and services, and that these are fully interactive and linked to or with the fully localised or decentralised currencies that we need to create and correlate them with.
In time, Local Market Exchanges will require a localised or franchised version of an app that works as follows:
Operates within geographical parameters that are definable using existing postal codes or GPRS
Allow an item (or group of items) to be swapped directly for a rate of currency to be agreed, OR another item (or group of items) IF the two parties involved in the direct transaction should agree
Allows a source of community governance to set the values of basic or essential foods, goods and services, but prohibits any other kind of change
Shows what essentials foods, goods and services are available collectively to the community transparently at all times
Makes any goods that are not essential to community members, (which could be the surplus of otherwise essential foods etc.) available to other Local Market Exchange Franchises – in the order of prioritising immediate neighbours first
Is based on a membership structure that requires sign-in and acceptance of all terms
That will either be or can quickly and easily become fully interactive with a new Local Digital Currency that is directly linked to the number of ‘members’ in terms of the structure of its value, with the ability to change or rescind those values on the membership status of each member of that community group
That is fully open source
Each ‘franchise’ will be owned by the community that manages it, with a salary to be paid from the local governance body to those administering the system on behalf of it
Locality based economics revolve around the mechanics of a genuine minimum wage
The Basic Living Standard is based on what we would today recognise as a genuine minimum or living wage.
Genuine, because the Basic Living Standard is a minimum wage based on what it costs the employee to live and to support themselves. NOT on what the government has told employers it is acceptable for them to pay, which is less today, than it costs for anyone to live independently with all their essential needs met without benefits, charity or going into debt.
Today’s minimum or living wage is just a sum that is set by the government as the minimum amount per hour that every employer must pay.
The Basic Living Standard instead tells suppliers of essential foods, goods and services, what the recipient of The Basic Living Standard Wage will be able to pay for everything that is set within the standard. Suppliers will not be able to charge more for essential foods, goods and services, because The Basic Living Standard will be a universal framework rule.
It will be a legal requirement that every supplier provides essential foods, goods and services of some kind.
‘Luxury’ or ‘non-essential’ products must always be the secondary purpose, not the primary purpose of any business or organisation.
No business will be able to develop their primary business, based on what people can ‘afford’.
Valuing each person and the contribution they make
Through the creation and implementation of The Basic Living Standard, we will give back the real to each and every person who contributes to the community by working in any role, no matter how much it is paid or how it might be perceived.
It is essential for everyone to recognise the value to all of our lives, that contributions made within the most basic of roles actually have.
People who pick fruit. People who empty our bins. People who fix the roads. People who stack the supermarket shelves. People who deliver parcels and takeaways to our doors. People who make and serve our coffees. People who serve us a pint in the pub.
These are the people who undertake all of the very different tasks that make our life experiences easier in the real and everyday sense.
These are the people who must be recognised through the award of The Basic Living Standard Wage, so that contributing to all our lives by filling any of these roles can be a genuine and happy lifestyle choice.
The value of currency is anchored to the value of the contribution or input that each person makes
Money and cryptos or digital finance today have no real value, other than what any of us believe.
Today’s money or currency system may now be over, even though it hasn’t ended yet, but that doesn’t mean physical money in the form of paper/coins and cryptocurrencies won’t have a place in our future.
Local digital currencies, built on a Local Market Exchange platform or exchange, will be the best way for our communities and a world built on locality-based economics and microeconomies to thrive.
To make any form of currency work properly, it is necessary to give or attribute a system around them that underpins their value as a medium or a unit of exchange.
The basic unit of value in locality-based economics is the Basic Living Standard Wage, or any part or unit thereof.
However, the figure or the specific values agreed for The Basic Living Standard Wage is not the important factor.
Once the whole system works around The Basic Living Standard, the figure itself is a technicality.
It is the value or de facto guarantee that we attribute to the Basic Living Standard, where the importance of the whole principle must be placed.
Foundations of Value in locality based economics
For the purposes of illustration and suggestion, we will create a new unit of currency for locality-based economics and the new system itself.
We will name the currency a ‘Goal’ and give it ^ as its symbol.
So, if we begin with the BLSW being set at 75 units per agreed working week, it would be written like this: ^75.
^75 is the weekly rate of pay that each person will have available to them as a gross wage, from working a 40-hour week, before any deductions are made.
To establish the new system, each person within it must be given or awarded a residual value, so that the total value of the currency available within the system is always proportionally and directly related to the number of people who exist within it.
So, at the establishment of the new system, let’s say each person is awarded ^75.
The ^75 apportioned to each entrant is added to the Local Market Exchange balance sheet, so that an overall ‘market value’ and record of the ‘Goal currency’ in circulation always exists from that point.
The entrant can spend the ^75 or begin using it as a medium of exchange within the Local Market Exchange immediately. But the entrant can never withdraw or draw into this sum in cash or equivalent form.
When the entrant leaves the system, the ^75 must be removed from the Local Market Exchange Balance Sheet.
Newborn babies (and children under 14) would be added to the system @ ^25, with their ‘account’ being managed by their parents or guardians until they are 14 years of age, with a further ^50 added to their own independent account.
Whereas the above table illustrates monthly and annual equivalent values of all essential cost centres, the table below uses basic foods to show what the daily allowance (maximum) would be:
Essential Foods
Weekly Allowance ^
Daily Allowance ^
Meal Allowance ^
Basic Food
15
2.14
1.07
Essential basic foods are quite literally the ‘meat and two veg’ or very basic, healthy food options that are available, or will become readily available, once locality-based supply chain structures have been (re)established to create the microeconomies that our new localised world will require.
Once again, these are the foods that people need. Not the foods that people want.
Essential or basic foods typically remain identifiable in their prepared (cooked) form, with they were when they were in their pre-harvested form or the condition in which they entered the food chain.
The exceptions are good basic foods that have been through traditional forms of processing, such as bread and basic dairy products. Foods that can be produced through processes that can be powered by hand, or using energy in very sustainable forms, through processes of milling, baking or churning, that can be powered directly by wind or by water, without any reliance upon electrical power or energy in any other form.
Please remember, it will be perfectly normal to look at these figures and think ‘that doesn’t sound like a lot’. But that thinking relates to how things operate today, within a money-based system.
Locality based economics is people-centric or ‘people first’, and values driven.
The value of everything will be determined by people. Not by ‘market forces’ – which is profiteering or greed using another name.
Community Contributions: Our contribution to address shared need across the community
Another change that will be necessary for us to achieve a workable Basic Living Standard is our relationship with charity giving. How we pay for services in the community, and how we all give back or contribute in ways that give us ownership or a stake in the success of the society we are part of.
The fairest way to achieve personal buy-in and a pay-off that creates a positive impact on the world around us that we can see, will be for each person to give the community 10% of our working time or income – or the equivalent of one-half day working per week, through Community Contributions.
Many of us could easily use the specialist skills and experience that we have to offer during a three-and-a-half-hour weekly contribution of massive impact and contribution within public service delivery. We could also volunteer to support charities and public organisations with three and a half hours each week of whatever help they may need, where we cannot.
By providing such help and support, through a new local community services hub, linked to the revamped and localised system of governance, we will reduce the cost of the local public services that we still need. We will reduce our reliance on ‘professional’ government staff, and we will all be able to play a part in improving the experience that we all have of our local environment, which will help us all regain a healthy view and respect for all the public services and infrastructure that we share.
Community contributions: A public sector run by and for us all
The system of community contributions will allow the cost, influence and involvement of the public sector to be returned to the level where it should be, with its focus being service to the community and not as a business or sector in its own right as it is seen today by too many to be.
There will always be a need for full-time roles. But the emphasis will return to front line professionals that carry out purposeful and dedicated professional roles, such as Police Officers, Doctors, Nurses, Firefighters and Paramedics, rather than disproportionately sized backrooms and systems of managers behind them, that refocus energy and resources away from what public services are actually there for.
Taxation & community contributions in the locality based economy
Taxation would run not on a Pay as You Earn basis (as in the UK today) or as a simple tax on income as it is earned.
Taxation would run as a flat tax at the equivalent of 10% of income, OR the contribution of one-half days’ work, within any basic role that the community needs fulfilled, or the equivalent professional skill that the individual can offer – if and only their skillset, experience or knowledge is something that the community needs.
Community contributions rather than tax would be obligatory for a period of 5 years from the end of each person’s period of full-time study or apprenticeship (vocational pathway), which would normally be 21 years.
The half day to be worked as a contribution to the community would be given ‘back’ at any time during the standard working week which would be mornings and afternoons on Mondays to Fridays and Saturday mornings too.
Employers would be expected to release staff during the week, with any such absence made up on Saturday mornings.
Working from home (WFH) sports, spiritual well-being and time off
In an economy where you work only to live, rather than being expected to live to work, we will all be much happier with the way that our days and weeks are broken down.
A working week will cover five and a half days and be the same for everyone within the locality-based economy, with only very few public services needing to be operated around the clock.
Working from home (WFH) or hybrid working will be normal for every form of employment where no physical presence is required, with those who have to attend their place of employment to complete their work doing so very locally and paid higher remuneration if there is any need for them to travel beyond their locality.
Saturday afternoons should be dedicated to community activities and sport, which will always be participatory for those who wish to take part.
Sundays shouldn’t normally be commercial or work-focused in any way and should be a day of rest and spiritual development in whatever forms each person would choose that to be.
Weekdays are used for illustrative purposes only. Different Religions place different values on different days of the week, and there is nothing contrary to the purpose of the locality-based economy if rest days or spiritual days should be defined as a personal preference or choice. In fact, the overlap is likely to be beneficial to the community, ensuring that the number of those working when others with shared priorities are not, are kept to the absolute minimum in every respect.
Back Page
We can only solve the problems that society faces if we give the lowest paid the means and opportunity to earn enough to sustain themselves independently and without the need for support.
The national minimum or living wage will never achieve this, because within this broken financial system, the nearer the minimum wage gets to the true cost of living, the faster the cost of all the essentials that we all need will inflate or go up.
We need nothing less than a paradigm shift from a money-centric system to one that puts people first in every respect.
The Basic Living Standard introduces the principle of Locality Based Economics and offers the basis of a new financial system in which we can achieve financial freedom for ALL.
The Basic Living Standard was the second book in a series that I began writing about three years ago in early 2022 and has been featured throughout.
Each of the Books that follow are a variation on a shared theme, working very much under the principle that it is not only possible but actually healthy to be able to understand, value and even hold different views or perspectives of the same situation or set of circumstances at the same time, whether that be in the Past, Present or Future tense.
Equally, it is also important to be able to consider different pathways for the future that sit beyond what many consider to be the obvious, simply because the obvious itself is usually inextricably linked with what has already been done and what sits in the past.
All of the following titles are available to purchase as complete eBooks for Kindle from Amazon using the links provided.
Where indicated, titles may also be available to download FREE as PDF Copies from my Blogsite in different forms, using the links provided.
If you would like to discuss any of the works listed, please get in touch.
Building, enabling and maintaining good governance, self-sufficiency and freedom for all people and our communities
The Greek Stoic Philosopher Epictetus said “It is not possible to learn what you think you already know.”
Today, one of the greatest challenges that humanity faces is the reality that almost every one of us believes that we already understand how the world works and subsequently believe that how it works today will always continue to provide the basis of how the world will work tomorrow.
With even the most educated academics and experienced experts suffering from what can be argued as a situational bias, where virtually nobody can picture a way of living where the fundamental factors like money and the economic system that we have today aren’t exactly the same, it seems that we have just as easily slipped into the tragic and passive acceptance that the things that we want to be changed, either cannot or will not be changed. For no better reason that we refuse to give up the things that those changes will necessitate, that we still believe to profit or benefit us personally in some way.
For any speaker or writer who dares venture into the realms of sharing even just one or two layers of the massively multilayered truths that underpin the workings of today’s world using a lens or microscope to focus upon one area of life, government or business, the complexities quickly become too hard for others to believe and the label or badge of being a conspiracy theorist or perhaps worse fits just as easily whilst serving the purposes of those who ride the ‘blissful ignorance’ of the masses ridiculously well.
The truth that even the many who do accept that change has now become more than necessary cannot deal with, is that neither the majority nor the critical mass of people required to initiate meaningful levels of societal change can be reached whilst we remain ‘bought in’ to the current paradigm at any level.
Indeed, the change that our lucid moments allow us to recognise as being the only possible direction for a just, fair and balanced society and culture, will not be accepted and certainly not embraced, until enough of us have felt the real pain that the way mankind lives today will inevitably inflict upon us all. For as long as money and material wealth rule the day.
A HAPPY WORLD isn’t coin operated
The world could not only work as well as it does today. But it would actually work much better. IF everyone did what they did, without being tied into the shared belief that everything has monetary value.
Yet it doesn’t take much for any one of us to build a wall against this truth when we will almost inevitably fall into the trap of believing that whilst we might personally be able to accept a different system of values, we believe that nobody else will. Because they are selfish and coin operated. And that as such, the world will always be destined to work the same way.
What I will say to you now is that the world does not and has never needed to be coin operated or run by money. And it can no longer continue to operate in this same way.
The way that the world works today is a manmade construct. One that has fear – not happiness, peace or love at its heart.
What is more, each of us may well have had the free will to choose fear as our motivation and our guide in times past.
But when the impact and consequences of that motivation on the part of any one of us leads to a situation where the free will to choose between fear and the alternative is no longer available for others to decide, the imbalance that is created is one that will inevitably lead to inescapable pain and impoverished circumstances for those others from which it will be impossible for the world itself to hide.
The contradictory belief that unsustainable living is sustainable, because the narrative says so
Fanciful as it may sound, the reality we all face is that the unsustainable ways in which we have all been living have already gone too far.
The decisions that legislators and leaders make do not reflect what is in the best interests of humanity and everything they now do is progressively making a very bad situation even worse.
We do not and have never needed the world to work as it does now.
The benefits of a whole world and everything within it being twisted and manipulated to serve the interests of just a few, are worth nothing and do nothing but cause pain and harm to the masses.
This is an incalculable level of tragedy when we realise that the fundamental basis of everything we need, is being able to or having the ability to live a good life.
A Good Life cannot be bought
A good life isn’t created or achieved on the basis of what we have, what we accumulate or what other people think.
A good life is a state of mind.
And it is a state of mind that allows each and every one of us the opportunity to open the door and rediscover who we really are.
Those committed to the current paradigm will certainly argue that only wealth, influence, power and control can provide the circumstances where this kind of peace can be achieved.
Yet there is nothing peaceful, beneficial and certainly not spiritual about living a life that may be perceived as being good. But can only be achieved where at least one and potentially many others are having to pay some kind of cost.
Just like our bodies are an ecosystem that work to their very best when they are looked after, our communities and localities are all that groups of us need to survive and thrive, whilst showing and maintaining that same respect for all others and sharing between all of us the things that different communities can do that we cannot and vice versa, with the express belief and understanding that cooperation and collaboration rather than control are all any of us need to have very good lives.
Our Future is Local
Plenty has been said and written about the virtues of looking within ourselves rather than continually looking outside for all of the answers, truths and directions that we expect to make our lives work.
Indeed, the purpose of this work isn’t to focus upon the benefits of self-awareness and levels of self-knowing that reach way beyond any basic understanding of self-help fashions such as mindfulness which can be found in seemingly endless numbers online and on channels such as YouTube and TikTok. As that is a journey for each of us to pursue and conclude upon personally.
However, the circumstances and situations that lend themselves to that journey of personal learning and progress are a different matter altogether.
In very basic terms, the most productive and beneficial way for us to live our lives, to experience a good life and to live a life where we will know that we will genuinely succeed, is to live locally, or in ways where everything to which we attribute real value is experienced as first hand, through people we meet face to face and through life experiences which are fully lived and not accessed at any level through the equivalent of a screen.
To experience the human condition and human relationships, it is necessary to have relationships directly with other humans that will condition us to understand how and why other humans behave the way they do and how they think.
Living any other way immediately adds unnecessary levels of complexity in which the behaviours and choices that harm others can easily hide, that just like any other lie, require many other lies and layers of lies in order to protect the original lie.
Despite many convincing narratives that suggest otherwise, progress doesn’t only travel one way. Just like technology doesn’t automatically mean the redundancy and erasure of methodologies that came before it. And it certainly doesn’t mean that advances of any kind that benefit those who control them, should ever come at the cost, hardship, loss or pain of those who would have been involved in any accepted practice that came before it.
In fact, technology driven by the correct motives and the desire to improve life, rather than replace it, is representative of genuine progress, whereas technology used to replace and impoverish people so that those who own and control it can profit is most certainly not representative of any kind of progress.
Just because jobs can be replaced by technology doesn’t mean that they either need to be, or that they should be. And if money wasn’t the only real consideration that was being involved, neither would anyone believe that there would be any need to be either.
Indeed, if money were not in the equation, the need for big companies or big anything, wouldn’t even exist.
The only businesses or organisations that we would need at any level, would be those that have the structures necessary to provide for all our essential needs and the goods and services that make a genuinely good life work.
These aren’t big businesses. Because they aren’t driven by the suggestion that costs can be lowered so that more profit can be made or one business can undercut another that does the same thing, because it can do the same things more cheaply in some way.
These are businesses that exist to provide the best at what they do and provide the best experience that they can for the people that they serve.
These are businesses that are local, that are part of a local supply chain and work within a local circular economy in its truest sense, that have no need to be bigger or biggest, because the one set of values that we all share is built around the belief that every one of us is worth and has value that is exactly the same.
Our Local Future
The default setting that most of us have from the way that our lives and understanding of life has been conditioned will tell even the most learned and intelligent of us that money centric living will always be the way and that everything we are working through here is little more than some kind of utopian dream that is wholly impractical and will never come true.
Yet unsustainable living is by its very nature unsustainable at every level, at that means that to live and believe that it is sustainable is itself untrue.
Those who are looking more closely at the narratives and the truths that they hide will know that life is going to change in one way or another. It is not a question of if, but when, and the only real question that none of us can accurately answer – even though it is easy to speculate, is what event or series of events will be responsible for setting off what we can almost be sure will be a process of change, if we are not already now within it?
Because we tend to be obsessed over the journey and who has decision making control over the next step(s), rather than the outcomes of everything we do, we use outcomes in the sense of what they mean only to us as the basis of any argument over what should come next – in real terms, whose ideas and suggestions should come first.
From this perspective and the conflict that we can see as soon as we begin to be open to how everything works, it can easily feel impossible to visualise an outcome or range of outcomes that could be achievable after having gained buy-in from everyone and the pathways they are demanding, so that the result is meaningful to all as well as being something that actually works.
The paradox is of course that without being able to visualise the destination and what that destination will actually feel like, what it will be to experience it and what being there will actually mean, we don’t have a collective cat in hells chance of ever getting there or doing anything that will actually succeed.
Minded of this, I wrote Our Local Future and took the leap to create a vision or picture of what a world that works for us all would actually look like, feel like and work like. And you can read and work through the structure of Our Local Future and download a copy of the book by visiting HERE.
Putting the first steps towards tomorrow’s world in today’s terms
Whereas Our Local Future may provide the reader with a picture of what a fully functioning just, fair and balanced locality-based world would look like, whether they agree with that vision or not, it does not and will not provide a guide or map that includes all the different steps that we will collectively need to get there. For no better reason than dogmatically sticking to any plan will create more problems than it will ever solve and that in a world of complexity and contradictions like the one we are experiencing today, plans can never replace the choices made by decision makers who make the right decision in the moment, and ultimately will not work.
However, what is not only possible, but is also required with the outlook that we tend to share, is an example of the stepping off point; a signpost in the direction of travel, or rather an outline of the first steps that we could and that we arguably should be taking now. So that what we are doing to ourselves today is no longer destined to be our end, but can be the point from which we make a conscious decision to take each step, and then keep moving and changing step by step, to transform from a world that doesn’t work for everyone, into a world that works for us all, as it always should.
Who does this is not something we should worry about, unless we remain captured by that idea that the next step and who controls it is more important than the outcome or destination itself. And without recognising this, it continues to be unlikely that we will ever agree on how we will recognise that outcome, because the outcome and destination will never have become the topic of our discussion or debate.
From this perspective, I would rather have my work taken apart so that it can be improved upon by all those who can improve upon it, than for the work to have never started at all. And with this in mind, I have created and committed to digital pages An Economy for the Common Good, as a model for how we could all come together as communities and within our localities work together to make a start.
The Glos Community Project
I began this work or project in the summer of 2023, and at that point simply intended to turn an idea in to a practical or turnkey model of how a group of well-intended and appropriately motivated volunteers could begin creating a structure that would lead to a fully functioning and localised economy, that would lead to outcomes that would place localism, circular economy, sustainability and sustainable living, awakened forms of governance and therefore real democracy at its heart.
Because the whole point is about our own communities and where we live and work, I created this model around the areas in which I have lived and live today, so that it would be as realistic as it can be from the very start.
The model is called The Glos Community Project and follows in the next section of this book as a structured and self-explanatory plan that goes as far as to provide the basic adverts and job specs for the social entrepreneurs and community volunteers who are envisaged as being the leaders and pioneers of building An Economy for the Common Good.
The Glos Community Project model is only a guide, providing that first step that I have already alluded to, and one that I hope will invite every reader to think about how our world can and will operate very differently, once we have accepted and are ready to embrace that we must place people, community and the environment we live in at its heart.
The content that follows has been structured in the form of a website that can be found HERE, where comments can be added at the bottom of each page.
If you would like to make suggestions about the subjects raised, please share them there or do get in touch by email at acommunityroute@gmail.com if you would prefer not to share your thoughts publicly.
Please note that I will be happy to publish anything that is well intended and clearly shared with the intention of achieving the best outcome(s) for all, even where such an example directly improves upon the work that has been shared.
Thank you for reading and for your interest in creating An Economy for the Common Good.
Adam Tugwell
February 2025
The Glos Community Project
Introduction
Hello there!
I’m Adam and Gloucestershire is my home. Gloucestershire is the County where I was born and where my family live. It’s where I went to school, where I first worked in farming, where I first trained as a manager for an international company, where I first ran and developed projects for a charity and where I set up my first business. Gloucestershire is also where I was an elected Councillor and Member of three of Gloucestershire’s Local Authorities.
As you can already see, I have a very strong affiliation with Gloucestershire, and with Cheltenham, Cirencester, Tewkesbury and Winchcombe in particular. However, all these places are important to me, not just because of the role and part they have already played in my life. But especially so, because they are all parts of the same community and local communities of which I am or have also been a part.
Community can mean a lot of things and could easily be considered to be different, depending on who you talk to. However, to me a community is the group of people who you share all of the important things in life with, rather than being the people who you share the same things with that are important in your own life.
Community is People and Place
The Community and what the community can do has never been as important as it is becoming and as it will soon become. Given all of the turbulence and difficulties that are beginning to affect everyone in some way, right across the world.
Yes, the world is itself a community. And it would certainly be a much happier, healthier, safe and secure place, if world leaders could cast their own agendas aside, and put the benefits of what they do for the People and the communities they should be serving first.
It’s no excuse, but at the level of world or even national leadership, it’s very easy to lose sight of how important every other person’s life experience is.
That’s why when we think about the basic or essential food, goods and services that each and every one of us needs to live and have self-sufficient lives every day, it is locality, localism and keeping every part of day-to-day life as local as possible, that is going to become the key ingredient to ensuring that everyone has a balanced, fair, just and above all, meaningful life.
Recognising that The System today, isn’t about ‘us’; BUT the Future will be
The Establishment no longer works for any of us, even though the amount that we pay in taxes means that on average, we work until May or June each year and ‘Tax Freedom Day’, when any of the money we earn thereafter is actually ours to spend as if it were our own.
One way or another, the help that we now need doesn’t and will not come from those who we should be able to expect to provide it.
Necessity now requires that whatever help we and our communities now or will need, we will all have to step up and do whatever we can to help ourselves, the people who are in our lives and the way of life and everything within it in the localities that surround us.
Our power lies wherever we focus it
Asking people to help themselves or even making the suggestion that public policy is very much ours to influence and change for the better, is something that many – perhaps even you – will feel some immediate resistance to.
We are, after all, living through a period of our own, if not world history, where we have been conditioned to feel helpless and that solving problems that affect us all is something that somebody, somewhere else is responsible for and always does.
Learned helplessness is a human disaster in the making. Simply because it encourages everyone who believes they are powerless to stand still.
In the circumstances we are experiencing, standing still is like going backwards. Because those who have power are abusing it to take everything that we understand forward, in to a future, in ways that only benefit them and their kind.
However, life isn’t something that happens out there, somewhere.
Life is happening right here, right now, in your mind and in the space or spaces around you that you walk in, talk in, feel in, touch in, eat in, wash in and experience every part of life in – each and every day.
Life isn’t happening remotely in a device somewhere.
But the picture that devices give us of someone else’s life can certainly make it feel like whatever is important in the digital world, is relevant and all-encompassing within our own.
It’s not. And the most painful lesson that we all have to learn, understand and accept in real terms, is that life doesn’t work as it should for more and more of us, because we aren’t living real lives.
Our lives are being dictated by people who are completely out of touch with us and who we are. But have a pedestal, lectern and platform in front of us, just because they are on a digital screen.
The current economic model and system of power doesn’t work for us
There isn’t much that needs to be said to anyone, no matter who you are, where you come from or what you do, for us to reach agreement that there is something fundamentally wrong with the way that everything works.
Whatever your relationship with money, the chances are that you are also concerned by the creeping feeling that less and less of the aspects of your life that you used to feel in charge of, still remain within your control.
In simple terms, it works this way and will continue to get worse in this way, as every decision that’s having an impact on the value of everything we have is being made by people who we are unlikely to ever meet.
The challenge that we all face today, is that the rules that allow all the things that are going wrong for us – no matter what they are – have been created or adapted to serve the purposes of those same people, and these are the people who we have not only trusted, but also put in charge.
Out of sight is out of mind for most.
And people who have power, influence and control by the truckload, are very dangerous when they have no integrity or respect for the responsibilities they have to others.
Localism or Going Local
I’ve written a whole series of books that focus on localism and how the focus of power must be brought back to local communities and for decisions that affect our daily lives to be made as close to us as possible and by people who we know and can trust.
However, the problem that I have faced throughout, is that when talking about anything in a broader or national sense, it quickly becomes as abstract as national politics and national news streams are, even though that’s how we often judge important things to be.
The problem is, real life and what is important to us isn’t abstract.
In fact, the real things that are important and all the things that can have the biggest impact upon everything that is happening to us is not abstract and is very specific indeed.
But we have somehow allowed the abstract, or what is outside of us, to influence all of our specific choices.
With AI and technologies now forcing their way into our digital lives, with consequences that will make real life feel so much easier, whilst teaching us to forget how making decisions for ourselves and even learning new things, the choice between being led by an abstract world where the real influences are never seen or understood, or taking back control and regaining conscious choice in everything we do has never appeared to be such an easy one that is actually so very hard.
Awakening to the reality that hides in plain sight
The damage of centralisation, globalisation and of allowing decisions that affect everyone to be taken by people who are unlikely to ever visit or have reason to understand the things that are happening in our streets and neighbourhoods are very easy for us to see in the news every night.
People who have zero understanding of the consequences and impact on the policies they write for every reason other than those that they should, are condemning increasing numbers of people to harder and more challenging lives, and then blaming them for the problems that they themselves have through their own incompetence caused.
It can only work for us, if we can reach out and touch it
A genuinely self-sufficient and fully localised system of public services and the governance that underpins the systems and processes that affect and impact daily lives would not be in danger of being abused or mismanaged in this way.
Indeed, the only way that we will be able to create a genuinely level playing field of opportunity and a public or community sector that works in the way that it should will be for the full balance of power, influence and decision making to be brought back to the People and local communities and administered openly, transparently and without any bias in the way that it always should.
Real Localism is what Authentic Governance looks like and what it would be.
Localism in its real sense
The most simple way to explain the change of focus from where it is today (Global, Central, European etc.) to where it should be (Local, Community etc.), is to think of it as being a switch from a values set based on money, profit and the accumulation of power and wealth, to the alternative values set which is focused on People, humanity and what we genuinely need for everyone to be happy, healthy, secure and safe.
Real localism isn’t rocket science.
But real localism certainly meets with a lot of resistance when the true depth and scope of what it means are openly discussed, because for many who do so well out of exploiting others (whether they are aware of it or not), localism represents what they believe to be a loss.
Sadly, because the Establishment know and understand that local communities are where the power of the people and everything that supports us should be, they frequently pay lip service to the principle of ‘localism’.
But as in the case of New Labour’s ‘Devolution’ from the 1997 General Election on, and then the Cameron Conservatives ‘Localism’ in the years that have followed since 2010, the type of localism and the return of power to local people that politicians from all sides having been selling us, all add up to no such thing.
Politicians today are desperately promoting what they call localism or any one of a number of similar things, which is Regional Centralisation by another name.
We face a challenging, but achievable course of action, that requires us, our communities, charities and businesses to by-pass the Establishment and begin putting localism into everything we do and are motivated by, if we genuinely want to solve all of the societal problems that not only our communities, but the Country and the whole world faces.
We need a new Economic Model that evolves itself from the community up
If you want to learn about economics, the last person you should ask is an economist.
History – albeit history that is used as a model and translated for the contemporary age, is another thing entirely.
We do not need to return to the dark ages or some kind of feudal system to see that life worked much better for everyone when everything that was needed for day-to-day life was available locally and provided by people that everyone knew.
Simple living is far more intelligent than the ‘connected’ world that we live in where relationships are being dehumanised and we have all become little more than a number or code to every company or organisation that we have any reason to buy something from or to do business with.
We will bypass and reject the heartless and inhumane way of living we experience today by
Prioritising local growing, processing, manufacture and supply.
We will improve life for everyone dramatically by rejecting the money-based value system by
Putting People First.
We will change the world for the better by rejecting the hierarchical structures and system of governance by
Bringing power back to the most local level within our communities – creating a clean, authentic form of democracy that has never been allowed by the power hungry to exist before.
The new enlightenment that we are told we are experiencing is only enlightening for those who believe that they are in control.
People who don’t have any reason to even acknowledge the realities that many of the people whose lives they influence now face, because technology insulates them from all the pain that they cause.
PLEASE Remember: Just because technology can do so many ‘amazing’ things, it doesn’t mean that we are obliged to use it, or that we have no choice when it comes to doing so.
Priority 1: Local, Local, Local
Life isn’t a theory.
Yet we have life dictated to us as if it is.
The only way that things can really work in the best way possible for us all, is for whole supply chains, the route of food from farm to fork and how business works and money or currencies flow to be in circles that are as local as it is possible for them to be.
Forget any ideas, philosophies or narratives that identify with localism purely as ‘circular’ or ‘doughnut’ economics.
Whilst they may be well intended, these are theories that are based upon the current money-centric system continuing to be prevalent across all areas of life.
They are NOT what real localised economies are really about.
Localism and Locality Economics are about everything in life and the business streams that support life, people, communities and the environment, working locally and in a very localised way.
Priority 2: People First
Money isn’t everything. But people, our relationships and the world we live in really are.
People or human based values are in short supply, so the most effective way to change everything is to put People and our communities first.
We don’t need to make massive profits to experience happy, healthy, safe and secure lives. But we do need to have faith that changing minds – beginning with our own, is the most important step to changing the world to one that is just, fair and balanced for all – and that social enterprises that help everyone without charging more than anyone involved genuinely needs within local communities is the best place to begin.
Priority 3: Local Governance from local Communities and the grassroots up
We may have learned helplessness, but we have the ability to change things right now, by-passing the assumed behaviour that the Establishment expects and by making the system work for us and taking power back, rather than engaging in actions we have been brought up to expect which just continues to funnel power at people who abuse it and use it only to benefit themselves.
In the recent book Officially NONE OF THE ABOVE, we discussed the need for us all to act and take part so that the focus of political power is brought back to people we know and the decisions that affect us daily are made by people who have genuine skin in the game when it comes to knowing and understanding what we are experience, how we feel, and how we think.
No, we don’t need a revolution and the destruction of the current electoral system to do this. But we do all need to take part. However, in the long term, we must work towards the removal of any parts of the electoral system or system of democracy that can allow specific interests and the agendas of particular groups of people to manipulate and play the system, as is the case right now.
Social Enterprise and Community Enterprises | Bringing not-for-profit and key local businesses together to work as one
Putting People First isn’t just the long-term aim. Putting People First is the most important stepping off point in the series of practical steps that have the power to influence and deliver large scale change, even without the Establishment giving it its blessing, a green light or any kind of consent.
The way that we can do this is by creating a series of social enterprises that can immediately begin to tackle the issues that are being most acutely felt by what we today recognise as growing wealth inequality and the cost of living crisis, but in reality is a direct result of the broken economic model that the Establishment remains committed to, even though it is continuing to deliver increasing levels of harm to People from all areas and across the whole spectrum of society.
It is certainly true that many will not have even considered the realities that many of the people they pass on the street daily are facing from the growing problems that are a direct result of this broken economic model. Of those that do or are open to the existence of a problem, even more cannot see an alternative way of running a 21st century model of society where money doesn’t have its current role.
Many People genuinely believe that creating a model of society that functions around what everyone needs, rather than what the reducing few just want, cannot deliver happiness, health, security and safety in any way. This is because of the genuine belief that money always has a role to play.
But money or rather inflated prices, excess prices and the greed and profiteering that sits behind it doesn’t have a role to play in any fair, balanced and just society. The only way to demonstrate this is to show the people that need to be convinced, and that’s why those who can see and understand this truth need to be the pioneers when it comes to taking action, as well as having and maintaining a lot of faith.
We can deliver different outcomes and with them, a different life experience for people across our communities very quickly, just by making a start
That start will be social enterprises that follow similar development and growth models in every local area, along with a very small number of new multimodal charity units that provide services for those in very specific cases of need, who have no way to pay.
By passing the Establishment and organisations profiting from essential goods and services that everyone needs
There is no point in attempting to reinvent the wheel. There are already some magnificent social enterprises and not for profit organisations operating in many areas that are doing the very best to help people on a cost-related or free basis already. The Glos Community Project will not seek to replicate or replace any of these within their tangible area of operation, and where or when possible, will also seek to redirect support that might become available to them.
However, The Glos Community Project will operate in any area where we have the volunteers/social business leaders, support and resources, where no such organisation already exists.
The Establishment has had plenty of opportunity to demonstrate that it can reform and get things right. Those involved no longer have the right to demand that we keep waiting for them to get things right, or to expect that we will continue to trust them, just because of the job title or responsibility that they supposedly hold.
This time and the future are ours to decide. They have had their chance and have cast what’s good for everyone rather than just them aside.
In time, many of those from within the current Establishment will accept that there was always a better way and that they made the decision not to exercise the responsibility that they held on our behalf, to do what is right.
We cannot trust anyone from within the Establishment today, to do what is right, until they can see and accept that putting People First is the new paradigm and how everything is going to run.
Who are The Establishment?
We have mentioned the Establishment and the reality that obtaining meaningful change will require bypassing the establishment at the very least.
Knowing who the Establishment are is therefore very important.
As a rule, anyone involved with or directly employed by any of the following will represent the establishment. There are exceptions right across the board, but for the purpose of excluding as much of the risk that comes from those who are invested in obstructing change as possible, in the first instances and until there is definite evidence to support otherwise, we will not trust or knowingly engage with any of the following:
The Establishment includes (but is not limited to):
The Civil Service
Town Councils
Parish Councils
Borough Councils
District Councils
County Councils
Unitary Authorities
Schools
Colleges
Universities
Social Services
Public Services of all kinds
Non-Government Organisations (NGOs) e.g. The Highways Agency / Highways England, The Environment Agency
National Charities that are well-funded and in the public eye
Elected Councillors
Elected Mayors
Members of Parliament
Police & Crime Commissioners
Mainstream Media
Media Companies
Corporate Businesses
Most Celebrities
The Military
Why | The Glos Community Project
Right now, even on the rare occasion that politics does something positive for People, it comes and works its way through the system at a pace that is simply too slow to help and benefit people who genuinely need help in their real lives.
Gloucestershire is no different. And whilst there are at least a few politicians on the seats of local Parish, Town, The Borough and Districts and the County Council who are still genuine in their aim of putting the needs of People first, the reality is that many of them don’t even understand just how little influence they – and therefore the People who elected them – have, over the things that we are expecting them to deal with on our behalf, each and every day.
The elephant trap that we can easily fall into is to think that bitching about any of this or that following, liking and supporting people who are saying all the things that we want to hear will somehow result in change.
It won’t. And that’s why I am here – as just another person from the community we share, who loves Gloucestershire and everything about it, with the aim of connecting like-minded people and taking the very practical steps that we can by working together, to help other members of our community and take the first leaps towards making the Towns, Villages and the Countryside that we love, a much better place and one that reflects the aims, values and aspirations of us all.
We really can change things for the better by doing the things that we can, rather than losing faith because the problems look too big and we believe that we can’t.
HP | The opportunity for change will be what WE make it | The Glos Community Project
You may have already heard of something called social enterprise, businesses that are run on a not-for-profit basis, or businesses that are set up not with the aim of making money, but creating some benefit to the community in some way.
The Glos Community Project is here to explore the opportunities that already exists and that are yet to be identified that will benefit the wider community through the services or products that they provide, whilst providing opportunities for budding social entrepreneurs and practical change activists, along with work opportunities for anyone and everyone – and especially those who might feel that the world has been passing them by.
Right now, I am looking for people who want to be the pioneers of social change within Gloucestershire’s communities. Individuals who are ideally looking for the opportunity to lead and to learn, but are driven by working collaboratively and for the benefit of everyone, rather than long or short term, about what they themselves can earn.
These are voluntary opportunities in the first instance, with the only immediate cost being the time and commitment that it will take, along with the determination that any successful entrepreneur would need to set up a business from scratch – but with the benefit of having the support and guidance of someone who has seen and experienced all of the ups and downs of creating, launching and managing businesses before.
Theres nothing good about global, but local builds love for others every time
Many of us struggle with understanding and identifying the difference between the things we need in life, and the things that we want in our life.
Don’t worry, there will be no judgement coming from me or anyone else who is closely involved in what we are doing if this does or has ever applied to you. The whole system is skewed and the messaging and advertising that is being constantly pumped at all of us has helped blurred the lines so much between need and want, that unless you are awake to anything being wrong with all of this, the two have merged and become one.
In my recent Book Levelling Level, we focused on identifying the difference between basic or essential needs and what many consider to be essential – but are actually just what those people want. We also focused on the reality that with the Establishment having worked tirelessly on behalf of specific interests to make just about every supply chain you could imagine operate to make excessive profits by delivering what everyone who can afford to buy it, wants, the same people who have been responsible have also destroyed the ability of communities and even our whole Country to provide just the basic or essential foods, goods and services that we all need.
Even talking about supply chains and terms like self-sufficiency will sound like gobbledygook or some kind of esoteric language to some. One of the many challenges we face is that this is intentional too. And the myth that we have been conditioned to believe is that everything costs less for us this way, that it is a better, healthier and more enlightened way of living, and that making us all dependent upon people that we have nothing in common with, will get rid of any problems because we all think the same way.
Regrettably, the same way or same thinking is based on nothing more than shared greed, profiteering and a complete lack of care for the human cost, such as loss of local jobs, overuse and unnecessary use of natural resources, exploitation of people and less developed cultures, and the enslavement to debt that is quickly overtaking populations across the world.
Target Business areas | Foods, Goods & Services that are ESSENTIAL to life
The Glos Community Project is all about the basics. The essentials that everyone needs to be able to access each and every day, so that they can lead happy, healthy, safe and secure lives within a fair, balanced and just environment.
Humans don’t get addicted to anything that they need. But the humanity in everyone is quickly destroyed by having too much of what they want.
Whilst the aims of The Glos Community Project will have many points of controversy, depending upon who you are, it’s the definition between what we need and what is essential to life, rather that what we want that will probably get the most backs up, whilst the world is able to continue in the way that it has been.
For the sake of repeating a lot of information that is available in my other books, the basics or the essentials for everyday living look very similar to this:
Food:
Fruits and vegetables that can be grown locally, either on farms, allotments or at home
Bread made using local flour with minimal processing that can be completed by hand or traditional milling methods.
Dairy products including Milk, Cheeses and Yoghurts that are made locally using traditional methods and without chemical additives, extensive processing or refinement
Meats that are farmed, prepared, stored, dressed and retailed locally, without unnecessary miles to heavily and unnecessarily bureaucratised abattoirs and processing facilities.
Fish and seafoods, either farmed inland, or transported from the nearest UK seaport.
Goods:
Clothing (basic)
Cleaning (To keep homes and anything for personal use clean and hygienic)
Kitchen (to cook, prepare and store food and drink)
Laundry (to wash and prepare clothing)
Health & Hygiene (Essential medicines, and goods used to keep clean and healthy such as toothbrushes, toothpaste, sanitary products etc.)
Transport (Bikes, Cars) – Only where regular transport cannot be provided in another or shared way
Services:
Clothing repairs
Vehicle repairs & maintenance where vehicles are owned
Building repairs and construction
Electricity
Water
Gas
Communication (mobile phone, broadband)
Unpaid apps
Entertainment (Free channels)
Transport (where vehicles are not owned or available for essential or irregular journeys)
Banking & Currency (outside of Establishment control)
The More People involved, the more local The Glos Community Project will become
In the first instance, it is difficult to estimate how much interest there will be and which social enterprises will be the most popular, even though I have a good idea what these will be.
If one person per social enterprise model were to come forward for each of them, we would certainly begin by opening up the first of each operation to the widest number of People that it would be possible for us to do so.
However, as interest grows, covering these same areas might be difficult and result in the level of service offered being reduced because there are too many people for one business unit to serve.
When this happens, the area will be divided up, so that every service that The Glos Community Project provides will be offered to the most local area possible.
The growth of The Glos Community Project will be a pathway of decentralization in every sense, focusing on improving accessibility and transparency at each and every step of the way.
Theres nothing about The Glos Community Project that can’t be done. The voices that say otherwise are from people who just have selfish reasons not to do it
No matter how you came to discover The Glos Community Project, there is a good chance that unless you have been searching for other like-minded people to do the things that you have already been thinking about, you will read through the list of social businesses that we want to see available to every community – just to begin with, and that you will think that this is something that cannot be done.
If you have an open mind, please ask yourself the question what makes you believe that, and then follow up by asking yourself why.
Everything listed on this site is achievable. Not only that. As more People from our communities sign up, commit to our aims and provide us with whatever support they can, more and more of us will understand that putting people first is a very good, mutually beneficial and happy way to live, where the results will speak for themselves.
Whilst it will be challenging to get the first few of each social business model planned, where necessary funded, launched and then running, we will very quickly have turnkey frameworks or plans available for every new area, that only then have to be tailored to ensure that whatever is being offered, will meet that specific community’s needs.
Areas outside of Gloucestershire
I will be as happy to hear from you if you are outside of Gloucestershire as I will be if you get in touch with me from any of the communities and local areas within.
We might need to take a different approach, depending on what you are able to do, but The Glos Community Project is just a model or incubator where we can all learn, and we must aspire to a much wider roll-out if community or grassroots power is to have the revival that it now can.
If you are from outside Gloucestershire, please consider all the opportunities that have been listed on this site and then get in touch.
I will be happy to arrange a one-to-one meeting via Zoom, WhatsApp, Facetime or Teams. Or if you have a question or questions that would be helpful for others too, I will be happy to post a blog or a video to explain or discuss what we can do.
Area Organisers – Other areas
If you have been reading The Glos Community Project and feel that you might have what it would take to get the ball rolling with a like-for-like Project in your own County or Region, I would really like to hear from you.
Please e-mail me and provide me with whatever information you would want to know about me, if you were already set up in your area and were thinking about inviting me to work alongside you to set up over here in Gloucestershire right now.
Funding Opportunities
We are actively searching for philanthropic support for specific projects or to support them all.
If you would like to provide support through a donation, through sponsorship or through a grant of some kind, we would be very pleased to hear from you at the earliest opportunity.
We are aware that many substantial grants are offered on the basis of meeting very specific aims. Where possible, we will build the services offered in ways that will meet those aims, as long as doing so will not compromise the key principles and aims of The Glos Community Project.
Regrettably, we cannot accept support that would be allocated in support of any political agendas other than bringing back power to communities themselves, through the creation and development of Community Meetings.
If you would like to discuss your idea, please get in touch with Adam for a chat.
Every penny counts and if you are supportive of what we are trying to achieve, but can only afford to make a small donation, we will appreciate and value your support just the same. Please find our Crowdfunder HERE.
About You | Social Entrepreneur
The most important thing about you won’t be anything to do with how creative, innovative or entrepreneurial you are or can be. These are all words that get misused and there are lots of people who genuinely believe myths such as being self-employed means that you are an entrepreneur.
The most important fact or truth about you will be that you are driven by helping others, by genuine social change (no matter how challenging that might appear to be) and that you have accepted that change of the kind that we all need will not come from anyone that most people are expecting it to come from.
I’m not keen on bullet points for something like this, so please treat the following as a framework only, and if there are things that resonate but you are not sure about anything else, please just get in touch and we can have a chat.
You Should
Be motivated by helping others
See everyone as an equal, no matter who or what society suggests that they are
Be open to learning new things
Be able to see everything objectively and be aware of how your feelings might influence this when and if anything leaves you emotionally ‘triggered’.
Think critically – no matter the situation
See a crisis as an opportunity
Able to work in the moment, without a plan or guide to help you
Be sure that you can see commitments and agreements through, even if you are not being watched or monitored
Have a genuine passion for the type of social business(es) that you are interested in and know that you will gain a sense of achievement from being successful within it.
Be open to learning and carrying out any of the jobs or tasks that will be required to make this business run and be successful
Be comfortable with talking to people, to journalists and anyone who has a genuine interest in what you are doing
Have experience working with different social groups, either professionally or voluntarily
Be aiming to earn a wage which relates only to the genuine cost of living at the time
Understand that volunteers are not paid employees and will only do their best for you, if they enjoy and see a benefit to them or what they believe in from doing whatever you ask them to do
Be happy to sign and keep to the terms of a Non-Disclosure Agreement (NDA)
These Opportunities are unlikely to be for you if you:
Believe that someone else will solve all of society’s problems
Knowingly hold prejudices of any kind about other people
Are aiming to own your own commercial company or business
Are motivated only by the potential of what you could earn
Have any hang ups about doing any kind of job
Believe that you must be qualified to do anything
Make excuses or tell lies to cover up mistakes, problems or any issues that are outside of your control
Are already committed to any political or social agenda – no matter how good or beneficial you might consider it to be (This includes any political party, green or climate focused movements, groups with a spiritual ‘agenda’, ‘alt’ movements or anything that promotes ideologies built on ‘us vs them’ thinking at any level or of any kind.
Opportunities for Social Entrepreneurs in Gloucestershire
There are a number of different opportunities for people who would like to lead the development of a social business across Gloucestershire.
These will include:
Local News
Clothing Hire & Resale
Car and Bike Loan Hubs
Local Food Circuits
Allotments & Home Growing
Local Exchange Platforms
Local Currency
Homeless Hubs
Community Pubs
Community Brewing
Community Marketplace
Mend & Make Do Repair Centres
Community Meetings
Skills for Life Courses
Community Helpers
Farm Direct Cooperatives
Community Bakeries
Opportunities will be local community specific, with the aim that there will be at least one of every business type listed within walking distance of homes in suburban or town areas, or available and shared between no more than 4 to 6 villages in remote areas.
We will not seek to establish any new social business where a community-focused social business of the same kind, or offering a service of the same kind exists, unless it is being delivered as part of an Establishment agenda.
Opportunities for Volunteers in Gloucestershire
We are also looking for specialist project and management support
Web & Software Developers
Social Media Creation & Support
App Developers
Fundraisers
Citizen Journalists
Areas of Gloucestershire where you might be | The Glos Community Project
Forest of Dean
Coleford
Cinderford
Newent
Longhope & Mitcheldean
Newnham on Severn
Cotswold (South)
Cirencester
Tetbury
Northleach
Fairford
Lechlade
North Cotswold
Bourton on the Water
Stow on the Wold
Moreton in Marsh
Cheltenham
Town
Prestbury
Leckhampton
Hatherley
Tewkesbury (North)
Town
Winchcombe
Bishops Cleeve & Woodmancote
Tewkesbury (South)
Churchdown
Brockworth
Hucclecote
Highnam
Innsworth
Gloucester
City
Quedgeley
Longlevens
Barnwood
Tuffley
Stroud
Town
Stonehouse
Wotton under Edge
Dursley
Painswick
Berkeley & Sharpness
What you will need to provide | Social Entrepreneur
Your time and commitment are the most important requirement.
There is no requirement for you to pay any type of joining or membership fee as a The Glos Community Project Volunteer. You just need to be confident in what you are doing and be prepared to put your name on your project right from the moment you start.
Together we will build the platform that will be required to attract support and any necessary funding to get your social business started.
It is very easy for anyone considering going into business for the first time to believe that they have to buy everything new and have new everything. You don’t.
My aim is to minimalise the risk to everyone who joins The Glos Community Project in whatever role, and to build every new service and the organisation that supports it with the absolute minimum financial cost to those who get involved (i.e. you may need to pay for fuel to travel, use your phone etc.)
Local News
The news ‘industry’ has undergone a massive transformation within the past two decades.
The national news or mainstream media and regional news or what we once referred to as the ‘local papers’ – or what’s left of them all, are completely under the spell or influence of their owners, who pays them or both, and the only losers have been the general public and the people who read, watch or listen to anything that branded media companies produce.
Sadly, local news was one of the biggest casualties of the internet’s arrival, when the ‘cash cow that once was classified advertising’ dried up overnight, pushing the evening paper that everyone went to for everything online, with the outcome very quickly giving the lie to the idea that the local paper was actually about news.
Stories that are important about local life don’t get the coverage that they should do. And the absence of real-life stories from the next village or the school on the other side of the town have only served to fuel the idea that news in the mainstream is representative of real life, and that what comes from outside of our communities is the only news that there is.
Unfortunately, with most of the national or branded news, and much of the stories that come from well-known names and personalities online all being little better than opinion, people have very quickly lost touch with what real life really is.
We need to change this. And we need to make the news interesting to everyone again, without there being any kind of agenda at work.
The Opportunity to set up and contribute to new local community news platforms
We would like to set up news services in every local area, using all of the media options that are available to us to focus on all the stories that are genuine news, rather than being about what someone else wants us all to think.
Focusing on the opportunity to harness citizen journalism at its very best, I am looking for social media, tech and internet-savvy people with the ability to research and write genuine news stories objectively, and where commentary is required, to do so in ways that cover all relevant points of view.
The ability to edit other people’s work will be important, as one of the aims of these local news platforms will be to give people across our communities the opportunity to tell the stories they have that will help and inspire others.
If you are already visualising what you could do with this opportunity, it could very well be one for you.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
A short note explaining why local news provision is interesting to you, what your priorities would be if you were leading the development of this social business in your local area, and how you would get started.
Links to any examples of articles you have written or any media you have created that is available online.
Clothing Hire, Repair, Recycling & Resale
Everyone needs clothing. But fashion itself is one of the most obvious ‘wants’ that the age of consumerism has encouraged us to have, with very small differences existing between clothes carrying or not carrying a name, but that brand itself means that cost itself is one of the key issues when it comes to what clothes any one of us can have.
The media age creates the perceived need, whilst the banks and financiers now provide the credit that is building a time bomb of debt that only exists because of greed. Worse still, the real cost to our communities through the loss of jobs and to the planet from clothing being needlessly made thousands of miles away on the cheap, where working rules don’t exist and costs are cheap so that profit margins can be exponentially increased, really gives the lie to what globalism has really been about.
The more expensive the clothing, the less likely we are to regularly wear or even wear it. Recent data suggests that a significant percentage of new clothing is either never sold or never even worn.
Recycling clothing through apps such as Vinted is already becoming popular and clothing libraries are being tried in some places too. But we could do a lot more and with the long-term aim of returning sustainable clothing manufacture and production to the UK and our communities, we need to make good affordable clothing available to everyone for all occasions – and without the need for anyone to go into debt, whether they can afford it or not.
The opportunity to set up Clothing Libraries and Resale, Recycling and Repair hubs
We would like to set up Clothing hubs in all areas, leveraging the technology that is available, to make Recycling, Repair and Reuse of good clothing a part of normal life once again.
Focusing on creating local stores that are accessible to all, whilst using apps and the internet to make services and sales available online, I am looking for entrepreneurial leaders with a passion for clothes and the drive to make thrifty wardrobes fashionable, to help create a service that will have the ability to help people from all backgrounds in a multitude of ways.
Ideally, you will already have the ability to mend repairable clothing and be comfortable using the existing resale apps and platforms as a start. However, this is certainly one of the social business models that could easily be developed not just by one community-focused individual, but perhaps a few.
If ideas are already flowing through your mind about how clothing libraries, clothing hire and clothing recycling and repair could work even better than what people already know, this could certainly be the opportunity that is reaching out to you.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help you to make a clothing hub in your area to thrive
Pictures or links to anything that you have done
A short overview of what appeals to you about the concept of Community Clothing Hubs and what you believe the priorities would be at the beginning and during the stages of the early roll-out.
Community Vehicle Lending Hubs | Car and Bike Loans
Sadly, because of the impractical and tyrannical way that Green Policy, Climate Change and ridiculous Policies such as Net Zero have been rolled out and are being adopted by local authorities through polices such as the switch to EPVs, ULEZ and 15 Minute Cities, the practical reality that we don’t need 4-car households and shouldn’t be wasting money that we cannot afford on journeys that we simply don’t need to make are being overlooked and are in danger of being passed by.
We don’t need cars that sit in car parks all day and on driveways or by the sides of roads during holidays, weekends and overnight. But we do need to have access to the most appropriate forms of transport for the journeys that we need to make, as and when we need to make them, and we need a localised system that makes this happen – and happen well, for us all.
The opportunity to set up Community Vehicle Lending Hubs
I am looking for people with an interest in cars, motorbikes, epvs and emerging transport technology to help create and build local vehicle lending hubs that make shared vehicle use both normal and respectable, and in a way that means consistent quality of experience for users, with the minimization of vehicle abuse.
Whilst experience in things like fleet management, repairs, vehicle hire and areas of work like that would clearly be very helpful, starting with a clean sheet and no experience of these areas is likely to be just as helpful, as we really do need to get this offering right to create the buy-in that we need from members of our communities from the start.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help you to make a Community Vehicle Lending Hub in your area to thrive
A short overview of what appeals to you about the concept of Community Vehicle Lending Hubs and what you believe the priorities would be that will encourage People to trust and rely on borrowing vehicles in your local area, rather than falling back on ones that they own
Community Public Transport
Yes, we already have a large number of community transport organisations and providers such as Dial-a-rides. However, many of these are now driven by and focused upon contracts and provision that has been identified by County Councils and Government Agencies in ways that make them subservient to the Establishment, creating the perception that they are just there for ‘old people’ or children with special educational needs.
On the other hand, the ‘public transport’ that we have, which includes both buses and trains, stopped being public in the genuine sense, the moment that the operating companies, transport providers, and infrastructure companies were privatised and became tools in profit-making hands.
Yes, they provide services that are accessible to the public. But they are not in any way focused on the need for genuine public transport to be universally accessible, and they never will be for as long as private shareholder interest and earnings or dividends being paid to owners remains involved.
In the absence of any will on the part of the Establishment to take back and maintain public transport services without the involvement of privately owned companies or the influence of unions who by holding any organisation to ransom are in effect doing exactly the same thing, we must work to create a Community Public Transport Service that begins by ensuring that transport provision exists within local communities where any services that can be provided by Community Vehicle Lending Hubs ends.
The opportunity to set up a Community Public Transport Hub in your area
The big focus for developing Community Public Transport Hubs is understanding local need, creativity and innovation when it comes to meeting that need, and a very open and positive approach to working with customers from within the local community, as well as being able to engage with and build good working relationships with the stakeholders who will be unavoidably involved.
Unlike the majority of the social entrepreneur roles and opportunities listed with The Glos Community Project, this one does require that those interested already have a Full, preferably clean Driving License which will ideally include minibus driving (up to 17 seats) – NOT for Hire or Reward.
There may also be a requirement for those running or contributing to the management of our Community Public Transport services to hold or qualify for a Certificate of Professional Competence (CPC) in bus service operations, and/or that they can apply for and hold a Private Hire License, which will require a basic DBS check and no previous driving disqualifications or other forms of conviction that will exclude them from applying to or being registered by the Licensing Department at the local District or Borough Council.
If you have any past convictions or problems with your driving license, you should be able to check the Licensing Policy for Private Hire & Hackney Taxi Licenses online. Please note that we will check every existing local policy before beginning work on any new hub.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help you to build a very successful Community Public Transport Service within your local community area
A short overview of what appeals to you about the concept of universal transport provision and Community Public Transport, and what you believe will be necessary for People to experience daily, so that the service genuinely works.
Food Supply
By far the most important areas of the social or community businesses that The Glos Community Project is aiming to focus on is the growing, harvesting, preparation, production and supply of basic or essential foods within the shortest and most reliable supply chains possible.
Sadly, we take for granted that food will always be available either online or at the local supermarket. Even though there were some minor shortages during the Covid Pandemic and some supplies of vegetables were temporarily out of stock or in reduced supply earlier in 2023, the reality is that none of us have yet experienced the shortages and changes to the food supply that are now almost certain to come in the months and years ahead.
Globalisation, centralization and the economics of big business have made our communities and the whole of the UK itself dependent upon the supply of basic and essential foods that we could easily grow ourselves. For the sake of somebody somewhere making bigger and bigger profits, whilst power has been taken further and further away from the people so that it can be concentrated in the hands of the few, we have been sold the lie that it’s better for all of us if food comes to us across whole continents, and that it’s also better for us and will make us all happier if it comes to us in increasingly processed or ultra processed forms.
Many don’t even realize that we have become dependent on foods that are not in any way healthy for us, whilst our agricultural and growing sectors have themselves surrendered or given up the ability to grow and provide a range of food stuffs for local supply, whilst the politics of money and globalism have made farmers reliant upon incomes they have little or no influence over, whilst growing fewer and fewer things.
Farm shops are not a luxury or non-essential choice. But it serves the current economic model for us to see them that way
Many of us visit farm shops – where they are available, and do so with the belief that to do so is a luxury or a treat, because we can be fairly sure that whatever they sell to us will cost more than what we would pay for it at a supermarket – even though the levels of quality and the provenance are nowhere near being the same.
Farm shops and any retail business that sells locally made, perhaps organic, high-quality foods with the absolute minimum of processing involved seem expensive, because the way that most foods are mass produced and massively processed has made them that way. It is quite literally the economics of scale that not only appear to make food cheaper, but also guarantee that the marketplace is controlled by very few hands, and that the people involved make ridiculous profits from whatever they do.
Whilst we need affordable basic or essential foods more than ever, we do not need any part of the process that only appears to benefit us by lowering the purchase price, but then goes on to cost us in every other possible sense – including the increasing risks to our health and our lives.
If the whole of the UK Farming, Growing and Fishing Industries were reformed and restructured so that their priority and focus was always on local supply – through complete supply chains that are as local as it is possible for them to be, the price of all essential and basic foods of a much higher quality and standard would quickly come down and be accessible to everyone too.
Our Farmers are struggling because the Establishment is failing them too
One of the most regrettable parts of the Food Supply Question today is the reality that Farmers are already acutely aware that the self-sufficiency or food security of the whole of the UK is now at very high risk.
Sadly, although Farmers are some of the most creative, resourceful and entrepreneurial people you could ever meet or know, the Industry and its leaders like the National Farmers Union, is still very much committed to the misplaced belief that the Establishment will come to the rescue and provide the support they all want for whatever they currently envision as being the necessary change.
For those from the farming community who read this, it is time to realise, understand and accept that there are many different agendas at work within and beyond the Establishment, but none of them place a priority on anything like the traditional model of farming even in the way that we currently know or believe it to be.
Like so many other areas of business and life, we must now take a very practical approach and different view of food production, and continue to do so for as long as the current Establishment is able to maintain its hold.
We must bypass the Establishment food strategies and incentive plans, and point all farming and food producing businesses back to community focused production using up to date methodology and thinking, but in a very traditional, perhaps even shops-around-the-village-green kind of way.
On the current trajectory, more and more farmers will lose or have to give up farms, whilst communities will be pushed further and further away from being able to sustain themselves as we unnecessary lose more and more productive land.
Local Food Circuits
The Glos Community Project aims to work with farmers, and all locally aligned businesses to champion and recreate localised Community Food Chains that keep the growing, production, necessary processing and preparation, transport and supply of all basic and essential foods as local and as self-sufficient as possible, so that local communities can quite literally fend for themselves.
This is an ambitious task. Not least of all, because many will see the return of fully localised markets as a regressive or backwards step, simply because of the way that certain interests and the focus upon profit always being the key priority has conditioned them to think.
However, farmers, aligned business leaders and members of the wider community coming together to discuss a mutually beneficial strategy will quickly open up doors and a dialogue that very few would currently consider to be viable – but that is quickly going to make a massive amount of sense in what are very turbulent and changing times.
The Opportunity to Facilitate and Coordinate Farm Direct Cooperatives
I am actively looking for a number of social entrepreneurs who have the people skills, the ability and the motivation to knock on doors, open up and build new relationships with a range of very different people who are very worried about the future, but are at least initially likely to be very resistant to considering stepping away from the business model where the establishment makes all the rules and only they can offer any help.
You may be from the Farming or Rural Community or from outside of them. But you will have both fluency and understanding not only what farmers and growers have the ability to do, as well as what might be their needs, along with a very innovative and entrepreneurial view and understanding of what it is likely to take to get the right people, businesses and agencies together, to make robust local food supply chains work, so that the self-sufficiency and food security of local communities can be guaranteed.
It is very important to accept that the really exciting part of this social or community business platform will be just how much knowledge already exists within all of businesses that would gain from being involved and that the success of this part of The Glos Community Project will depend on getting everyone who could contribute and benefit from this, not only to open up and share their ideas, but to also commit to becoming actively involved.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help you to open doors within the farming community and with business leaders within the community who will all need to be inspired by the story that makes real the truth that there is another way.
A short overview of why you believe that Local Food Circuits will provide food security and what you believe the common USP will be that will engage, create buy-in and get everyone important on board
Allotments & Home Growing
Whilst farmers and the Grower community have the ability to change their working practices and to create and employ new infrastructure quickly, the industry wide change that will be needed may not happen as quickly as we might all like – once the need for this massive change really begins to hit home.
To help and support the creation, development and implementation of Local Food Circuits, there is a part that the majority of us can play in helping ourselves and contributing to the local community effort, if we are prepared to ‘Home Grow’ any foods that we can.
There are a range of ways that Home Growing from the smallest scale up to a level where you might be able to supply certain fruits or vegetables to your whole area could be possible, depending on what resources you already have access to. These might include a garden, a deep window sill, an allotment, or an area within your home where you could set up a hydroponics system.
Today, Home Growing is seen as being quirky or excentric by many. Yet it could be a very easy and quick way for everyone who is able, to ensure that they have ongoing or regular access to a source of the vital nutrition that everyone genuinely needs.
The opportunity to Facilitate and Coordinate Home Growing Hubs
To support Local Food Circuits and also feed into our new Community Marketplace, it is an aim of The Glos Community Project to support homeowners to utlise the space and resources that they have available for Home Growing, and to identify land and develop the availability of allotments so that Home Grown fruits or vegetables of one kind or another are available to everyone.
I am looking for social entrepreneurs who can either set up and run, or coordinate others to provide the following:
Purchase, sale and supply of gardening equipment
Purchase, sale and supply of hydroponics equipment
Rental, purchase, preparation and letting of allotments
Developing an online signposting service to quickly identify anything that will help
Work with our Skills for Life facilitators to provide online, classroom and one-to-one training
Like Farm Direct Facilitators and Coordinators, the ability and desire to collaborate with others who have knowledge and skills that will help is vital to the success of this role, as if having a very open mind and the ability to inspire people across the community to think about the meaning of self-sufficiency in a very different way.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help to demonstrate the kind of approach you would have to getting people to commit to and stay committed to Home Growing.
A short overview of what appeals to you about Home Growing and the role you see that it will play in providing food security at the most local level.
Building Local Economies
‘But we already have a local economy?’ I hear you think.
Yes, we do. But they are very much part of the national and international economy and the real question you might want to ask yourself is how does the economic system that we have really benefit or work for you?
Unless you are a) a billionaire b) a massive corporate shareholder c) playing the markets in some way or d) working for one or someone very similar to all of the above, the economic and monetary system that we have is not working for you or benefiting you in any way – whatever the common, constructed or urban myths tell you.
In my book Levelling Level, we discussed the certain reality that Money isn’t worth anything other than what any of us believe it to be. But that doesn’t stop a great many people who are otherwise probably very sensible from attributing great value to it and letting the accumulation and manipulation of it takeover their lives – all without even a second thought for the cost to everyone else.
Regrettably, the journey that the Establishment is now pushing us along toward the extinction of cash and the use of central digital bank currencies (CDBC) or government derived cryptocurrencies isn’t one that will end well for anyone whose interests aren’t closely aligned with whatever the narrative of the Establishment might be.
The immense power that will be held by people we will never meet, because they can see where every penny of our money has come from and how it is then spent is only surpassed in terms of the danger to our freedom to do whatever we legally want to, by the reality that just because they might disagree with something we have said or whatever we might believe in, they would have the power to switch our money off and prevent us from accessing it whenever they might like.
You only need to think about the political figures who are already having their banking facilities closed down and are being denied access to alternatives to see an illustration of how this will all work. It doesn’t matter whether you agree with their politics or not today, this type of action will become a growing threat to the entire population if the management of money remains in the hands of the Establishment – and that’s before we even get to the discussion about the damage a financial system where the Establishment can just create money as and when it feels like it is doing and has done to our lives already – before thinking about what absolute control and tracking of money will allow them to make it become.
Making money and currencies nothing more than a unit of exchange, once again
The value of money dictates everything today. And the value of money is in the hands of the establishment and very greedy and profit hungry people who have zero understanding and no care about the consequences that come from what they do, as long as the system continues to benefit them.
Whilst a return to the gold standard and pegged or anchored economies would be a sensible step, the reality is that the system is now so rotten and influenced by speculation and private interests that are on the make, that the governance that exists is unlikely to ever deliver a monetary or economic system that genuinely works in the best interest of us all.
We have no choice but to start the money system all over again.
People, their presence and their value and input into the economy is the method that should be the basis for all financial value, not how much anything and everything costs us, or when we possess it, it can then be considered to be worth.
Through The Glos Community Project, the long term aim will be to create a system of new, localised currencies that will be available in a cash equivalent and cryptocurrency or digital form, but will be administered locally and be geographically specific, with the national level currency only being used for transactions between areas or as the baseline that maintains a fixed value between what the basic unit of each currency is worth.
In the short term, the creation of local economies will be focused on allowing people to trade anything they want to, including their labour, their knowledge and their skills, in a way that will quickly become insulated against greed and stupidity driven forms of inflation that are quite literally on the verge of collapsing the existing financial system or ‘bringing down the bank’.
We have no choice but to go back to basics and reject a monetary system that is destroying lives whilst it manipulates all of us and abuses our trust.
Bartering and Fair Exchange
Nobody other than the individual themselves, should be able to define and police a system of values that can exclude or disenfranchise them, based on issues that are outside of their own influence.
With increasing numbers of people missing meals or being forced to make the conscious decision between what essentials they can or can no longer afford, the return to a system where everything can be traded openly and fairly has never been needed by so many as it is right now.
The Glos Community Project is focusing upon bartering and exchange of new and used goods, basic and essential foods and the services that People genuinely need so that anything and everything that any person has or is able to legally able to offer for sale or for exchange can be traded for something that they need, or for a monetary or currency value that is based solely on what the trading parties agree that the specific item or offering is worth.
Community Marketplaces & Local Exchanges
The New Local Economy is built around Local Exchanges, where all goods and services are available and accessible to all, whether they are provided by a business or an individual.
Membership is open to everyone from within the area of the community and trading is available both at a Local Exchange Hub and online with any costs being covered by a membership and/or access fee on a not-for-profit basis.
Local Currency
The ultimate aim is that each local community will have its own currency that will be available in both a cash equivalent and digital or cryptocurrency form.
The local currency will be fixed in value so that outside influences are then unable to profit from trading the currency or damage the stability of the Local Economy by either crashing or over inflating the total value of the money that is in circulation, held by any person or business and in use.
Local currencies will be the normal method of exchange within the community, but will be interchangeable with the national currency.
The only circumstances where the value of the currency will be negotiable would be within the circumstances of essential international trade
Building The Community Marketplace
Increasing numbers of People are unable to afford to buy the basic food, essential goods and services that they need, just to remain healthy, safe and secure.
Communities must take the steps necessary to help everyone who needs to turn the food they grow, the goods they make or no longer want, or the spare time that they have into whatever they need most, without middle men or profit-making businesses inflating the costs of anything and everything they touch.
The Glos Community Project is building a Community Marketplace that will pivot around a Local Exchange that is both physical and online, and will be supported by a fixed value local currency that will be available in both cash and digital forms.
The opportunity to Facilitate and Coordinate the Community Marketplace
I am looking for social entrepreneurs who already have a good practical understanding of the real economy, as well as the basic theories that underpin both classical and neoclassical economics in the sense that they relate to how the world works today.
However, that in itself is not enough. Being visionary in your outlook, you must be able to look beyond a world where money is the common factor in everything, and replace it with a much happier and healthier one where people and humanity are the common factor instead.
Stepping through and navigating between the world as most people see it today, and how it’s going to be, you will become a key collaborator, helping to develop the Community Marketplace person by person and business by business, as we complete the design and planning of the Local Exchanges and Currencies that will provide the necessary infrastructure, and then roll the whole system out.
Able to work as easily with the abstract as well as the practical, whilst making allowances for how others may not easily be able to do the same, any knowledge of cryptocurrencies, software and app design as well as existing trading and auction sites online will all be a great help.
Above all, like all the roles working with others within The Glos Community Project, it’s the relationship with people and understanding how others think and what influences them to do so that will help you most of all.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that would help show your fluency in economics and money management,
A short overview of what appeals to you about Community Marketplaces whilst demonstrating that you not only grasp but are fully committed to the principle of building community tools that put People First too.
Mend & Make Do | Repair Centres
Recycle, Reuse, Repair, Restore, Refurbish, Reclaim, Revitalise are all words that our current throw-away culture has taught us to look down on, unless you are either trying to make some kind of statement about your values, or you already have no choice but to recognise the value that remains within all sorts of goods that we use every day, but would otherwise just replace.
Those who still have the luxury of being able to afford and access goods that in many cases have deliberately been created with planned obsolescence or the ongoing need for them to be replaced in mind, rarely consider the reality that the option of recycling, reusing and repairing exists. Yet beyond the waste of money that every new purchase that could have been avoided really is, these are too often the same people that tell us they are the champions of green and ethical issues that run completely contrary to the profit driven exploitation and overuse of natural resources that their buying habits have legitimized, and that the greater percentage of all purchases made today are for goods that they want, but don’t actually need.
Theres nothing wrong with making maximum use of everything that we need. Ultimately, we must embrace a new view of standards for all goods so that quality will ensure longevity, and ongoing reuse, so that industry only delivers the goods that we need them too, and returns to both a size, standard and locality that works for our communities and our country as it should.
The Glos Community Project aims to promote the Make Do and Mend or Mend and Make do mindset, that successfully got British People through the very challenging period that surrounded the Second World War, but also demonstrated that there is nothing wrong with making the best of everything that we have – and that the problems only arise when narratives change or the messages that are shared publicly suggest that this isn’t a healthy way to think.
We want anyone and everyone who has goods, clothes or equipment that they have previously thrown away to start thinking again, and to start thinking recycle, repair, reuse, even if they don’t need them for their own use and then sell or exchange them, so that those items can then make someone else happy elsewhere.
The Opportunity to Coordinate and facilitate Local Repair & Refurbishment Hubs
These are roles that will work closely with the Facilitators & Coordinators of our Local Market Exchanges and Clothing Libraries and depending upon the skills and background of the applicant, they could oversee the development and management of both.
For stand-alone operations, I am looking for socially entrepreneurial people who have a background as a professional, voluntarily or even as a hobby, in repairing furniture, bikes, electrical goods and general household items to a very high standard – and to meet legislative requirements where necessary.
Repair Hubs are likely to run better with a number of people pooling their different skills and experience together, and it is therefore likely that applicants can expect to be collaborating with others very closely, from very early on.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that makes clear any technical training, experience and time served that you have.
A short overview of what appeals to you about being a champion of ‘Make Do and Mend’ thinking, and how making a social business out of the processes involved is a very exciting prospect for you.
Skills for Life Courses
Regrettably, education has lost sight of the relationship between being able to live a good, healthy and self-sufficient life, and what political and academic idealism currently dictates that it should be.
The problems that many people face throughout their lifetimes, just because a one-size-fits-all model has been imposed on a significant part of the population that either has a very different learning style, or for reasons outside of conscious control aren’t engaged with schooling in the way they are currently expected, do not fit a modern society that champions equality in all things.
In the longer term, the consequences of not having an education system that genuinely respects the reality that all young people of school age are generally either heads or hands, will be addressed by forms of government that actually do what public representation says it will on the box.
Until then we need to create new ways to help not only young people, but people of all ages to learn skills for life that the education system failed to give them, or doesn’t even offer any of us as standard anyway.
Life skills are predominantly practical or about the way that we perceive the world or think about it. So, unless the objectivity of academically trained or qualified teachers is clearly demonstrated, using ‘teachers’ to ‘teach’ anyone these skills or guide them to achieve this kind of understanding isn’t likely to be the best way.
The Glos Community Project aims to create an experientially led syllabus of skills and ideas that can be accessed and delivered locally within the community, by people from that community who genuinely have things that will be of use to others to share.
Courses are planned and will include:
Politics and how Politics and Government works
Basic Economics and how the current economy works
Critical Thinking and the dangers of Groupthink
Living without being influenced by AI
Surviving Social Media
Growing your own Food
Planning your own work-from-home business
Spiritual & Religious Independence
The Opportunity to Coordinate and Facilitate Community Skills for Life Hubs
I am looking for socially entrepreneurial people who have an understanding of education, but also see the value in providing learning opportunities in a more tailored form.
Openly bypassing the Establishment education offering for young people and adults of all ages and abilities, you will be able to speak credibly and create learning tools that are objective and give an accurate view of the areas you specialise in.
Where necessary, you will have a technical understanding that can be demonstrated by qualifications, by experience or both. But whatever background you have, you will be committed to The Glos Community Project principles of freedom of the person and freedom of thought.
If you are interested in this opportunity, please e-mail me and include:
Your name, contact and social media details
A copy of your current CV (If you have one)
How much time you have available to commit to The Glos Community Project
If not already included in your CV, an addendum that covers any skills and experience you already have that makes clear you have skills and experience that will be of great value to others when shared (If you’ve read this far and sharing your learning with others is what interests you, please don’t be put off if this question makes you feel like you might not be qualified. Just tell me what you thought of when the question came to you ‘what can you share?’
Other Opportunities
If you don’t feel able or wouldn’t have the time to take on a facilitation or coordination role, we are also seeking people from all backgrounds to share their experience with others.
The list of planned Course above is also by no means exhaustive. So, if you have recognised the need for some kind of training that can be shared and will be genuinely beneficial for everyone within your community – without any kind of aim to influence the way that they think in some way, please get in touch.
Other Project Services The Glos Community Project is working on
As you will already realise, having read this far, we are very motivated by the prospect of what people within our communities coming together have the power to deliver and to do.
We have lots of ideas that we would like to consider, discuss and flesh out with the input of anyone and everyone who feels they can bring useful ideas, knowledge and understanding to the table, so that we can go on to achieve all the things that we would like to.
The list below only represents what we are going to begin looking more carefully at next.
If you have ideas about any of these, or are already considering or working on a social enterprise or charity project in Gloucestershire that sounds like it might overlap with any of these in some way, please get in touch and lets have a chat about how we might be able to help or collaborate so that together, we can achieve our mutual aims.
Community Helpers
Homeless Hubs
Community Pubs
Community Brewing
Community Supermarket
Community Bakery
And there will be more…
Community Meetings | Building a Real Democracy
Politics is the subject that we love to hate and we hate politics for all of the reasons that have made the way that politics is being done across the UK so very wrong.
Whilst it has not been publicly recognised, a very different way of doing politics in the UK exists right now, that has the ability to deliver very different outcomes for us all – just by working together from within our communities, to ensure that when elections are called, we have proper community representatives on the ballot paper, rather than someone or some organisations self-interested choice.
For those who want to see real political change and for us to have public representatives who actually represent the public, once they have been elected, there are opportunities across every community to set up and facilitate Community Meetings where communities can select and appoint candidates for all elections, who are qualified and endorsed as the community choice.
The whole process is covered in my recent book Officially NONE OF THE ABOVE, which is available as a book for Kindle on Amazon, or can be read without cost if you would like to visit my Blog, HERE.
I will be very happy to offer the same kind of help and support to anyone who has read through the whole book and feels that the process tabled is one that they can commit to and follow.
Please get in touch, if you would like to discuss the book and the opportunity to collaborate on this very exciting community building project.
How we will create and develop each social enterprise
The really exciting part for anyone joining The Glos Community Project as a social entrepreneur, is we will step off and into this journey in the same way that you would have to alone, if you were about to set up a business of your own from scratch.
The difference is that I will be there as a mentor, advisor, sounding board and strategic guide to help in every possible way.
Yes, there are many different things that we will need to look at very closely and consider. But we will go through the process of researching and writing the business plan that your specific local community will need and this will be there to help us as we get to work and build the relationships that we need to, as well as being a formal document, presentation and application tool for us to use in gaining any specific kinds of support such as grants and licenses that might be needed, to make sure that everything will work as it should, and that everything is done the right way from the start.
You will be required to play a significant part in this process and you must be ready to apply a very open mind to every experience that creating a new business in these circumstances is likely to throw your way.
This is a prospect that should excite you, rather than intimidate you. Getting it right will be fantastic for you and as the ideas and the effort that you contribute begin to make this new social business take shape, the only thing that will feel better than recognising your own success and the outcome from the work you have done, will be seeing the benefits to so many others make a difference to other People’s lives.
Aims
Immediate Aim 1
To address poverty and the growing shortages of basic essentials with practical solutions delivered for the community by members of the community
Immediate Aim 2
To counter the narrative that only the Establishment can help and overcome learned helplessness by demonstrating that the help we need will come from us ourselves
Immediate Aim 3
To begin the process of creating New Local Economies, championing self-sufficiency, food security and the relocalisation of all supply chains that meet the basic and essential needs of life
Immediate Aim 4
To engage everyone in the process of taking back political decision making from centralised government, focusing the centre of power to the most localised and people-centric form
Principles
Local buy, Local supply
No speculation, agents or middle men
People First
Money or Currency is a unit of exchange and doesn’t vary in value
Technology is there to support roles, not to replace them
Just because we can, doesn’t mean we should
The lowest paid should be able to support themselves fully and provide all the basic essentials for life that they need on the equivalent of the basic or minimum weekly wage, without going into debt or requiring third party support of any kind.
Power must be as local to the people and the community in which they live and contribute as much as possible
Collaborate and make it even better
If any part of all of The Glos Community Project proposal is ringing bells or making sense to you and you can see a way we can improve on what you can see, or extend into a service offering that you are currently unable to see, please get in touch and share your thoughts.
We are not precious about the offer we are making. It’s a beginning and certainly not the end. So, by the time we are really off and running and in the business of delivering real change, we appreciate and value the input that will inevitably come from many different people and sources.
You really don’t have to join as a social entrepreneur or volunteer a specific set of skills to be able to help. The only thing we will insist on is that you really can live by and embrace the approach that whoever we are and wherever we are from, we are all 100% in this together, and that any advice, support or direction is given freely and without any form of direction or conditions attached.
Can we help you with a project that has similar aims?
If you are already working on a project serving your community that is aligned with The Glos Community Project offering in any way, we would be very happy to consider supporting you and collaborating with you wherever you are.
Regrettably, we cannot support projects or work where specific agendas or political motives are involved – no matter how good or harmless you may consider them to be.
An Economy for the Common Good and The Glos Community Project were not written in isolation and are part of a series of books that I began writing about three years ago in early 2022.
Each of the following list of Books is a variation on a theme, but works very much under the principle that it is not only possible but actually healthy to be able to understand, value and even hold different views or perspectives of the same situation or set of circumstances at the same time, whether that be in the Past, Present or Future tense.
Equally, it is also important to be able to consider different pathways for the future that sit beyond what many consider to be the obvious, simply because the obvious itself is usually inextricably linked with what has already been done and what sits in the past.
All of the following titles are available to purchase as complete eBooks for Kindle from Amazon using the links provided.
Where indicated, titles may also be available to download FREE as PDF Copies from my Blogsite in different forms, using the links provided.
If you would like to discuss any of the works listed, please get in touch.
When we hear the word ‘economics’ or ‘economy’, what does it make us think?
Money, business, growth, commerce, profit, wealth, trade are all likely to be terms that will spring to mind.
But what if the way we think about economics and what an economy or the economy really are is completely wrong?
What if a genuine economy were not about money or any type of material gain and instead had people, community, the environment, living good happy lives and the common good at its heart?
An Economy for the Common Good opens the door to thinking differently about the role of money, finance and economics in our lives and provides examples of the steps that we could take at any time to begin the creation of a new localised economic system that will lead to us all having much better experiences of everything in our lives.
To download a FREE to read PDF copy of An Economy for the Common Good, please follow the link immediately below. If you would like to download a copy for Kindle for the price of £1.99 (UK – correct at time of publication), please follow the link to Amazon at the bottom.
Why Farming is collapsing, Food Security is disappearing, and Myths convince Consumers that no problem exists
Introduction
In the few days since the 2024 Budget in the U.K., the issues surrounding the change of Inheritance Tax rules on Farms has touched Farm closures, UK Food Security, Food shortages, Food prices, support for Farmers, the mental health of Farmers and even the Farming Minister’s choice of wellies.
Other than the idea that wearing £420 footwear will put a politician in touch with rural life at grassroots level, every one of these issues is as real and as important as many others besides.
Sadly, however, it’s too easy for the broader list of issues to be tied to any one of the others. As is the case with NFU President Tom Bradshaw being quoted by the media in a way that suggests the Inheritance Tax issue and UK Food Security are one and the same thing.
Whether or not the NFU President actually said this, it was what the journalist heard, or it is what readers will conclude from the manner in which the article was written, the outcome will ultimately be the same. But it is not even a fraction of the whole truth about the UK Food Chain that even some of our Farmers and Politicians certainly don’t appreciate.
Everyone has a different perspective on Food and the issues around the Food Chain. As is the case with every issue that needs to be addressed within the public policy sphere.
Just like peeling the layers of an onion, without looking closely at the onion itself, it is easy from a distance to believe that the onion as we see it is all there is to see.
Yet each layer of that onion holds different truths, and the next layer that we may not be able to see, may present the story in ways that run contrary to the content of the last, even though we believe that it would be impossible for it to be so.
In the case of the UKs Food, Food Security and what is called The Food Chain, or the supply chain that does everything with the raw ingredients that make up our food and get it to us so that we can eat it, the Food Chain Onion has many different layers that need to be unpicked, before the whole picture and its implications can be understood.
Sadly, even academics and thought leaders who advise governments and train industry professionals don’t understand or have a real-world-perspectives about what each and every layer of the Food Chain Onion is really all about, how it works and what impact it has had, is having and will have on the Future of Our Food, and as such, the Future of People like you and me.
The Importance of Food
The truth that should be at the forefront of everyone’s mind is, ‘To be healthy, each and every one of us requires access to at least two nutritious, calory appropriate, fresh and properly prepared meals every day.’
Yet the reality is much different. We rarely think consciously about what we are eating when we are thinking about our next meal and will be influenced by what Food is available, what Food is accessible, and for a growing number of us, what Food we can actually afford, to eat.
The second truth, far more profound than the first is, ‘Food is as important as the Water that we drink and the Air that we breathe.’
Again, we live each day without applying conscious value to the importance of the Food we eat. Probably because the majority of us who are alive today have not experienced being short of Food or had to think about where our next meal will come from.
The UK can no longer guarantee the supply of an essential for Life
We take the availability and the access that we have to ‘Food’ for granted. But the Food Supply and therefore the UKs Food Security is at risk.
In fact, UK Food Security is fragile to a point that few of us are prepared to believe. And many of us don’t.
We should all be able to rely upon the people we elect to represent us in government having the skills, experience and cognitive ability to fully understand processes like The Food Chain and how they are influenced. But they don’t.
What is more, whether deliberate or because of stupidity, todays political classes are actively facilitating the collapse of UK Farming and the loss of UK Food Security.
The UK is fast approaching a point that if our borders were closed for any reason, for any prolonged period of time, there wouldn’t be enough food readily available in the forms that many millions of people across the UK would need, every day.
The threat to UK Food Security is very real. This level of risk and vulnerability to The UK Food Chain could only have been reached through deliberate intent or through a non-stop chain of ignorance or self-interest in public policy making that should be too ridiculous to believe.
Food Quality
The ongoing or continual availability of Food for People across the UK is critically important. However, just as important and overlooked is the nutritional and calorific value of the Food we eat.
A significant proportion of the UK Population believe that food is food and counts as healthy food, no matter what that food might be.
We have reached the perverse situation where unhealthy, heavily processed, highly calorific and low nutrition food is considered a ‘normal’ diet for many of us.
Poor quality ‘Food’ is more readily available, accessible and affordable in forms other than Basic or Essential Foods that resemble their original forms or source, and typically contain multiple types of ingredients. Many of which that will have been shipped across numerous international borders and processed in many different factory locations.
Eating poor quality and unhealthy ‘Food’ is considered to be ‘normal’ for no better reason than every narrative or marketing campaign we experience in daily life tells us that this is how the food supply works.
We are constantly bombarded with information flows insisting that we are very lucky to have access to such wonderful products that taste so good, as and when we want them and all for prices that everyone can afford.
Why would anyone want to trouble themselves with cooking and preparing food from the basics, when the basics are so expensive anyway and are a luxury that only those who go to Farmers Markets and Farm Shops can actually afford?
Narratives of this kind are where the steady progress of a Global, Neoliberal business model that swears the consumer is always getting the best value and the best price, crashes – or rather should crash down.
Food today increasingly looks less and less like real Food. Depends upon ingredients that are manufactured rather than being natural, and can only come from factory derived processes or megafarms.
It means that anyone not thinking about what these messages say will unwittingly believe that Small, Local, Family Farms – that DO have the potential to supply everything people need locally – are not only archaic and out of date. They are something out of history that a ‘growth’ obsessed economy can easily leave behind.
The ‘globalised system’ is highly profitable, and those who either control of benefit from it are uncompromisingly clear that the global model is in their best interests.
Because money rules, this ‘truth’ must be communicated and supported as being in the best interests of all. Even to the extent that traditional methods and systems that existed previously must be extinguished and erased. So that what those driving change control and what they want to control cannot be replaced.
Part 1. The Truths hidden by The Food Chain Onion
The Layers of the Food Chain Onion
It is normal to see The Food Chain as being the shops or Supermarkets where we buy or order our Food from, and simply understand that the Food probably came from a Farm.
This is how most of us perceive The Food Chain.
It’s the way we are encouraged to think about it too.
However, like everything in this World that touches our Lives today, the Food Chain is massively complex, and has many different interests and therefore agendas involved.
The Food Chain is very complicated, is multilayered and within those layers sit a range of different nuances too.
Describing the way that the layers work, function and influence each other may be best described as being like the layers of an Onion, or The Food Chain Onion, if you will.
Like the paragraph at the beginning of this section, few of us consider the true depth and complexity of the layers of The Food Chain Onion, even when we work within and arguably have a good understanding of layers other than those that include the Two Key Food Chain Stakeholders – The Farmers and Consumers.
It is easy to write off questions and concerns over UK Food Security when we take what we see at face value.
However, if we really want to understand why UK Farming and UK Food Security is at risk and why People are increasingly concerned, it is important to consider as many of the different influences or ‘stakeholders’ that exist in The Food Chain today. So that we can understand where the real priorities lie and how all those different influences work.
Welcome to the layers and hidden truths that are The Food Chain Onion:
Consumers: The People who eat the Food
The consumers are us.
We are the people who eat the food that is available. Whether we grow the food we eat ourselves, or we rely completely upon being able to visit or order from a Supermarket, takeaway, pub or restaurant, every time that we need to eat a meal.
We are the end user.
This means we are one end of a very important supply chain.
The fact that we all need to be able to eat at least 2x meals a day means that we all have the same interest in the Food Security and Food Supply issue. Even though very few of us currently see it that way.
Food is as important as the water we drink and the air we breathe.
Yet we increasingly take for granted that food will always be available and that those who control The Food Chain always have our best interests at heart.
What many of us do not realise is that the Food we eat and the eating habits that we have – often as a direct result, are making us sick.
What we eat and the Food that we are addicted to is unhealthy.
Poor, unhealthy Food is leading to chronic disease, debilitating health problems and in regrettable numbers, growing numbers of deaths too.
The healthiest food we can eat resembles its original form or source when it’s on our plate.
Unfortunately, much of what we eat doesn’t resemble its original form or source. Nor does it resemble the form that it would be in if it had been processed in traditional or the equivalent of ‘handmade’ ways, where nothing ‘manufactured’ or that cannot be found in an unprocessed natural form has been added. Such as Dairy Products, Breads and meat ‘products’ such as hams, burgers and sausages that only have ‘natural’ additives added.
Our role and the influence we should have on The Food Chain
Regrettably, the majority of us today behave as if we are just passengers at the end of the Food journey. As if we don’t have any choice or influence over whatever Food or ‘Food’ products come our way.
We just accept the choice that is given us, depending on what we can access or afford.
As the consumer, or end user, we are one of Two Key Stakeholders in The Food Chain.
Our influence, requirements and best interests should therefore be at the forefront of Food Chain Strategy, alongside that of The Farmers, who are the other Key Stakeholder.
The Retailers: The Companies making money by making food shopping ‘easy’
It cannot be understated just how complex the supply chains are that bring the Food Products that each of us buy or order from Supermarket shelves or storerooms.
The threat to Our Food Security and our Farmers wouldn’t be anywhere near as high as it now is, had it not been for the role that Supermarkets play in the UK Food Chain – along with that of the Processors and Manufactures who often sit directly between them and Farmers – which we will focus on in wider detail later.
The common misperception is that the Supermarket shelves will always be full. That they will be stacked with whatever Foods that each and every one of us considers to be our ‘normal’ choices to eat, each and every time we have reason to shop.
This is one of the greatest and most dangerous Food Chain Myths.
Money is the only thing that matters
It doesn’t matter whether we shop at one of the higher end Supermarkets, one of the biggest and most commonly used ‘Names’, one of the smaller ‘local’ brands or one of the European style discounters. The majority of these Retail businesses are owned by Shareholders.
Shareholders are often BIG money investor funds or pension funds that will typically invest heavily to gain influential shareholder rights within Supermarket companies.
Obtaining large shareholdings provides Big Money with power and control over the direction of the Supermarket businesses and how they behave in their relationships with their suppliers and customers.
This in turn has a direct and very serious impact right across The Food Chain.
However we view the Supermarket Trade and the tone of the messages, advertising and marketing narratives that they use and push at us in whatever way they can, particularly as we approach Christmas, the purpose of everything Supermarkets do is to grow and maintain profits, doing whatever they need to, in whatever way that they can.
Loyalty cards and ‘offers’
Yes, we all see the loyalty cards that the BIG retailers use and the ‘reduced prices’ that are now increasingly available only to those who have signed up to the card that the store we are shopping with provides.
Supermarkets make significant profit on the lower prices only accessible to us as ‘cardholders’, when we have ‘shown loyalty’ by signing up and surrendering personal data.
The Supermarkets would still make this profit and more from the added margin that any of us would be required to pay, if we didn’t have the necessary loyalty card, had forgotten it, or were perhaps minded to accept that the surrender of data about our shopping habits comes at a very high price.
Supermarkets use data from us and from Farmers to exploit us
It is important to understand the role that data harvesting by Supermarkets can play.
Not only because Supermarkets are using or selling these consumer insights so that we can be manipulated in an increasing number of ways.
Supermarkets, Processors and Manufacturers use the data that they are able to access about UK Farmers to understand the Farm business models.
However the level of data being ‘farmed from the farmers’ is also available to companies holding contracts with Farmers to influence what Farmers grow, how much they grow and how they grow it.
Most chillingly, data enables Supermarkets and any business between them in the Food Chain calculate what the Farmers income versus outgoings are, down to a forensic level.
Using rules and regulations to hide and justify profiteering
We are told that Supermarkets and companies like Highstreet name fast food chains, that currently rely on UK Farmers, have very stringent quality control management systems in place.
Such companies use the harvest of Farm data simply to ensure quality and welfare standards are met.
However, this is a story that is used to encourage us to assume much more. Because it suggests that Companies that we buy Food from have very close – ‘partnership’ style relationships with our Farmers.
It leads many of us to believe that we can only benefit from Our Farmers being tied into contractual commitments with Supermarkets, Processors and Manufacturers.
Dictating the prices that Farmers ‘sell’
One of the most difficult parts of the existing relationship between Farmers and Supermarkets, Processors and Manufacturers are the contractual arrangements that Farmers now seek and become tied to. Often because they believe there isn’t any other way for their Businesses to exist.
For instance, some of the ‘Offers’ that we experience when we shop at Supermarkets for Fresh Fruit and Vegetables grown in the UK are simply breathtaking in the sense that they are made on the basis of offering value to us. However, to make these ‘offers’ the Supermarkets may have dictated that Farmers and sometimes even Manufacturers and Processors must absorb the discount themselves – so that the Supermarkets can keep making the same profits as before.
Just because they can do this, doesn’t make it right.
The level of power that the Supermarkets have over Farming businesses that exist today and are in contractual arrangements with them, is stunning.
Farmers are vulnerable because of the state that the whole industry is in.
Farmers should be able to rely upon the businesses they have key relationships within The Food Chain always putting the supply of the best food for Consumers first, above all things.
Sadly, profit is god to the Supermarkets and Big Retailers. They are ruthless about making more of it and they don’t care what the consequences are for the businesses they destroy or the lives of the Consumers, as long as they believe they are winning and have a plan that will allow them to continue to win.
Commercial Exploitation?
The Supermarkets, Processors and Manufacturers arguably misuse the commercially sensitive relationships and data they demand and harvest from Farmers to understand every part of each Farmers Business.
They are now able to do this to the point where they can understand what the Farmer and every member of their staff earn, once all other known costs have been considered.
Let’s just say that it’s unlikely to be an accident that many of the Farmers who we are hearing from in the media and across social media channels today, tell us that in real terms they are earning less than the National Minimum Wage.
They are NOT telling us lies.
We will come back to the difficult truths about Farmers shortly. But it is fair to say that the behaviour of the Supermarkets and the companies that work between themand Farmers speaks for itself when these profit-driven layers of The Food Chain Onion are quite happy to break Farmers and their Businesses. Just so that they can rinse every penny of profit that exists at the Growing and Production End of The Food Chain – which isn’t theirs to take.
Unfortunately, it also tells us that the Supermarkets are not worried about a future for UK Food Production, where Small, Family run Farming Businesses don’t exist.
Today, Supermarkets, Processors, Manufacturers and all the other layers of The Food Chain Onion are contributing to the destruction of UK Farming and Our Food Security.
We shop the way we do because its easy. Not because its cheap
The lies, myths and stories that tell us cost is the most important factor when it comes to what we eat are a common theme throughout Who Controls Our Food, Controls Our Future.
We will cover the issue in more and more detail as we go along.
However, what we pay and what we believe we are prepared to pay are perhaps the biggest ‘hide behinds’ that most of us use to excuse the way we approach Food Shopping and our Diet.
The majority of the layers of The Food Chain Onion use our lack of thought and interest in what we eat against us.
And they are getting very rich from doing so.
The Processors:
A prominent part of a Food Chain Onion that brings so many different kinds of ‘Foods’ and ‘Food’ products to us, are the ‘Processors’.
If there was ever an incidence where the meaning of a word can be skewed to benefit others at the cost of those who still believe that it means something else, ‘processing’ or to be ‘processed’, in the context of the Food that we all regularly eat, is probably one of the most misused and abused.
It can rightly be argued that unless we quite literally pull a carrot from the ground or an apple from the tree and eat it there and then, without doing anything to it – including cutting it, then the carrot or the apple have been through a ‘process’ of some kind.
By being cut, the carrot and the apple have been ‘prepared’ as part of that ‘process’ so that they are ready to eat.
Humans have been ‘processing’ Food, since before any kind of records began.
But there is a difference between the kind of ‘traditional’ processing or ‘handmade’ equivalent that enhances, preserves and broadens day-to-day access to seasonally available foods, and the kinds of processing today which are motivated by very different aims, and take Farming and Food Production in a very different and damaging direction.
The only ‘Good’ Food Processing is Food Processing that could be done ‘By Hand’
Traditional, healthy and minimal processing methods are distinguishable from the modern profit-driven alternatives by the reality that whilst we can use machines to assist or even complete the process, that process could typically be carried out by hand, with the aid of little more than hand tools or pre-industrial age variants.
Examples might be where meats are hung, salted with natural salt or smoked; milk is churned and natural salt is added to make butter; or wheat is milled and then water and yeast are added so that we can have oven-baked bread.
The kinds of processing that are problematic for us, are the forms of processing where raw or natural Foods or ingredients, that were edible and healthy in their basic forms, go through machine, chemical or other forms of processing to remove, filter or break up different ingredients and elements such as sugars, proteins and parts that are not available elsewhere in any other forms.
These parts are then used as enhancers, preservatives, colourings and in some cases to knowingly make chemical changes within the mechanisms of the bodies of those who consume them at the end of The Food Chain.
Sometimes, these ‘additives’ are made from ingredients or raw products that we would never knowingly eat.
We often don’t even know that they are contained within the packaged products and takeaway Foods that we buy. Even though there will almost certainly be signposting in the form of codes in very small print on the packaging or even on a website that will tell us openly what we are consuming. IF we are minded to actually make the effort and take the time to look.
Fashion, Habit and Addiction is how the profit in Food is really made
It is this kind of modern processing that leads to the types of enhancements of Foods that becomes attractive, fashionable, habit forming and ultimately addictive.
It also enables Food Manufacturers to preserve Food and ingredients so that Food Chains can cross whole continents and include processing at potentially many different factory locations.
The whole ‘process’ enables the businesses and corporate giants who really control the Food Chain today to suggest that the Food and the ingredients we are eating – if we can still call it that – is actually ‘cheap’.
All whilst they keep a straight face.
The health risks of processed Foods
The human body does not need nor require ‘processed’ foods, and certainly not ‘Ultra Processed Foods’ or UPFs.
It is because there are so many ingredients within processed foods that our bodies do not recognise the structure of the Food that we are eating. Often because the ingredients have lost the nutritional value that was only present in their natural or traditionally processed forms.
This ‘masking’ is a reason ‘bad’ food tastes so good. However, it is also a key reason that we are becoming less healthy.
Many of us are steadily becoming overweight and growing numbers of us are now suffering with health conditions like inflammation that have consequences through issues such as heart disease, which are potentially very serious indeed.
We are being led towards harmful Foods because they are more profitable
Today, we are being pushed more and more towards the kinds of Foods that have the potential to hurt us, because these are the kinds of Foods that are most profitable.
Ironically however, they are only highly profitable to the different layers of The Food Chain Onion that shouldn’t even be influencing what we eat – because there’s no need for them to even be there!
Food becomes more and more profitable the less natural it is and the less ‘hands in the Food Chain’ that have touched it. Because all of the different people who ‘process’ it or handle it unnecessarily, are not adding genuine value to what we eat.
These ‘extra hands’ are certainly adding things that aren’t good for us. But as their influence and control over The Food Chain grows, the easier it becomes for them to convince decision makers that what they are making is good for us, is what we actually need and is the only kind of Food Production that is viable for Our Future.
Small, Local Family Farms are not part of The Plan
Small, local Farms have never been part of the ‘Food Plan’ that anyone paying close attention can now see unfolding. Other than to remain part of The Food Chain until such time as a narrative is created that is credible and persuasive enough to convince the Public at large, the ‘useful’ Politicians and their advisors, that ‘naturally grown, basic and essential food in its raw, fresh forms’ is something that we no longer need.
That is where The UK Food Chain is today. It is where the attack on UK Farmers has now burst into the open in the 2024 UK Budget. Even though this attack has been underway for the decades leading up to this point where we are openly experiencing it now.
The Processors that we need
There ARE types of Food Processing that are not only good. But that are actually necessary. Not least of all so that we can all have access to the Food that we need, all year round.
However, these types of processing do not need to be carried out at industrial scale.
This kind of ‘good processing’ would serve us even better if it were carried out by small local businesses and the type of infrastructure that existed before technology and open borders made it possible to hide the real cost of globalisation. Deceptively making it look like todays Food Chain is available to us all at very low cost.
We’ve touched on the work of Butchers, Dairies, Millers and Bakers before.
All of these businesses can run as small businesses locally within Our Communities. And that is where they should be.
The lower level, traditional or handmade processing necessary to make the best and broadest use of Good, Healthy, Basic and Essential Foods can be carried out within these businesses, by Farmers who diversify, or by Farm-supporting cooperatives.
The Global model is hollow. It relies on destroying anything that invalidates it or stands in its way
The bureaucracy of EU Membership and the rules dictated from Brussels and rubber stamped by our own Politicians and Public Sector are the tools and devices that have made it near impossible for Small, Local Farm Businesses to survive.
This includes the many abattoirs that no longer exist. But should be revived or replaced so that we can once again guarantee the highest standards of animal welfare.
Globalists have deliberately used legislation and regulation that they can then buy their own way through using high powered legal teams to stop small businesses and Farmers thriving within our communities.
The loss to us being that we have not been allowed to keep everything in The Food Chain local, transparent and trustworthy, in every possible sense.
Our Food Supply will not be safe and will continue to be vulnerable, for as long as we continue to allow modern ‘Food Processing’ and for ‘Processed Foods’ to be manufactured and brought to our plates in any way that is considered more normal than eating food that comes from local Farms and Growers.
Merchants, Manufacturers and ‘Landowners’:
As we work our way through the layers of The Food Chain Onion, there are some layers that have murkier roles and raise even more questions about the influence they have on what we eat, whilst adding very questionable value. If that is they add any value at all.
Merchants (Agents or Wholesalers)
Merchants are the businesses or organisations that typically buy Food in its raw, original or harvested forms to then sell on without any processing; or, adding a rudimentary form of processing, such as grain drying or seed treatment, then providing temporary storage or coordinating transport from the Farm, Port or wherever to the location the Food needs to get to next.
Merchants add value in terms of the way that The Food Chain works, today. However, they are also the first layer of The Food Chain Onion able to apply their own desired profit margins and actively involve themselves in relationships with other speculators across The Food Chain.
Manufacturers
If there is one elephant in the Food Chain room standing head and shoulders above the rest, it will is the role, influence and impact of ‘Food Manufacturers’.
Bearing in mind that the healthiest and therefore the best food we can consume is Food that resembles its original form or source, the question that we should be asking ourselves is ‘Should Food be ‘manufactured’ at all?’
There is a distinct difference between Basic or Essential Foods, and ‘Foods’ that have been manufactured.
Manufacturing alters, enhances and makes ‘Food’ products more appealing.
Manufactured Foods are a luxury and NOT Basic, Essential or what anyone could reasonably argue should be a ‘staple’ – unless there is profit involved and it serves somebody’s purposes for it to seem that way.
Manufacturers typically make the snacks, sweets, boxed cakes, branded tins and generally packaged Foods that most of us buy and now consider a normal part of a weekly shop and consume as part of our regular diet.
When asked, we would almost certainly add cost into the reasoning for relying heavily on Manufactured Foods.
However, the cost factor isn’t just about money.
It’s the availability, reduced time and of course the addictive ingredients that are used to enhance taste as well as shelf life, that make us ‘want’ more of whatever the ‘Food’ product might be.
Manufactured Foods are not made with our health or wellbeing in mind.
They are made to make profit from the first sale, and then increase those profits with every sale that comes afterwards. Once we or the People around us who we feed are hooked and believe that the ‘Food’ product is something that we cannot do without.
Manufacturers are as cynical as the Supermarkets and Processors when it comes to market share and profitability.
They often pay supermarkets to promote their products or place them in very prominent positions within the Stores where we shop.
Manufacturers increasingly engage in making ‘Food’ product sizes or the quantities contained within ‘Food’ packages smaller. So that we pay the same money for less, often without realising in the first instance, and then have to buy more if we want the same amount that we thought we were buying or bought before.
Manufacturers have also been known to change the ingredients of well known ‘Food’ products, replacing them with cheaper versions and then make extraordinary claims about a ‘New Improved Taste’ or something equally misleading, when the truth is that the taste isn’t what it was and Consumers do know the difference.
We have a habit of believing that it can only be us who is experiencing the downgrading of quality – as with so many other things, as the narratives being pumped out tell us its actually all good and will look at Mass Gaslit Isolation in Part 3.
Manufacturers could not do any of this without working closely with the Supermarkets.
Profit is always their common aim.
The Supermarkets clearly gain from what Manufacturers do, as it provides greater scope to increase their own profits whilst making it appear that they are offering us even greater deals than before, when the ‘Food’ products concerned are ‘discounted’ or pushed at us under ‘offers’ or ‘discounts’ that aren’t genuinely reduced prices at all.
Foods that are manufactured are highly profitable, precisely because we don’t need them. We actually want them (because we are often addicted to them) and therefore we believe that wanting them is the same thing as need.
Landowners
Landowners are the People, Businesses and Organisations that buy up Agricultural Land and Farms for the purpose of ‘investment’ or simply because they ‘want to live on a Farm’. Rather than, but not exclusively because they themselves want to ‘Farm’.
The benefit of having Small, Local Family Farms is that the Farmers are usually part of the Local Community and often Farm because that is how they earn their living.
Local Farmers care about what they do. In most cases Farmers would prefer to be serving and working with Local Communities to support a very localised Food Chain. IF that is they were not facing the situation they now are, primarily because of the behaviour and actions of 3rd parties, right across The Food Chain.
When Landowners don’t need to make a living from the land and properties that they own, they are free to pursue their own agendas or the agendas of the People, businesses or even governments that they wish to develop and maintain beneficial relationships with.
Food Production and Food Security isn’t a priority for anyone who doesn’t believe that they are vulnerable to the issues that end users and genuine Farmers are exposed to, themselves.
In the case of ‘introductory landowners’ who have inserted themselves into ownership of Agricultural Property, the reality we face is that if they haven’t already taken land out of ‘Production’ – so that it is no longer ‘Farmed’, they certainly can and will if advised or paid to do so.
It is only fair to add that some People who have become wealthy because of whatever they have done elsewhere in Life, who then buy a Farm, certainly have embraced the Farming ‘way of life’ and are committed to making their Farming Enterprises work*.
However, ‘new Farmers’ of this kind are very few and far between in number. Because buying land has reached a level where those who would like to enter Farming as a career without resources of their own, find it almost impossible to start. Given the perilous state that the industry and the standard Farming Business Model is now in.
*If you would like to understand what the learning curve and true depth of the costs and pressures that now accompany ownership of a Farm in the UK today mean, watching Clarkson’s Farm on Amazon Prime is a very good place to start.
The Money Markets & Financiers:
It would be very easy to question how The Money Markets and Financiers could possibly be involved or have any influence over The Food Chain.
Unfortunately, we currently live and exist in a money-centric economic and monetary system, where the value of money sits at the heart of everything.
An appropriate name for the system that we are in is A Moneyocracy.
The Moneyocracy exists and continues to exist in the way that it does, because pretty much everyone in it – that’s you and me too, are either addicted to it, and the way it works, or are unable to live and exist without playing along with it in some, but usually many different ways.
This is no accident.
Those at the top of the money tree, who understand how everything really works, have been key players and influencers in pushing changes through that have removed, changed and installed rules, regulation and laws that have legalised whatever they wish to do.
The changes that have been made don’t only relate to the Food Chain directly itself. They have affected The Food Chain and everything touched by money, because they have used ‘useful’ Politicians to remove the very frameworks that have historically prevented people like them from dreaming up, creating and then implementing new financial tools and devices which serve only them, but exploit everyone else.
With the help of Politicians who should all know better, the People controlling money use these highly beneficial changes to make more and more money. Usually at a financial cost to everyone else who isn’t in on the plan – whether they can afford it or not.
In just about every part of life where we spend money, that also includes us.
Anything goes for those in the know
The best example of the role that the Money Markets and Financiers play in everything was demonstrated by the Great Financial Crisis of 2007-08.
In the period running up to the Crisis, elaborate financial devices and tools were used repeatedly to package up and resell bad debt as a good deal for unsuspecting buyers.
Or, if you find watching a little easier, the 2015 Film ‘The Big Short’ based on the Book by Michael Lewis will provide a very good idea of what was then and is still going on with money.
It is important for us all to understand that nothing has changed. Even though the Great Financial Crisis should have been a massive warning to us all.
Money is a rigged game with a real-life cheat code
We have been deliberately insulated from the reality that the Markets are one big betting shop.
Even though adverts for apps that offer spread betting and various ways to make money by playing the markets are rarely hidden from our view, few of us think about how ‘money is made’ from these activities and what influence even we are having upon others.
We don’t register what the consequences of playing with or taking actions that can manipulate the value of companies and entire sectors that are providing essential goods and services for end users like you and me.
We certainly don’t appreciate what it can, will or does actually mean for those impacted by what ‘playing the markets’ can and will do to real lives.
There are financial products known as ‘Futures’ which are openly traded and treated like a legitimate thing.
In the case of Farming, these ‘Futures’ are quite literally promises of what Farmers will produce this year, next year and increasingly over a period of many years’ in the future of time.
The irresponsibility that accompanies the buying and selling of raw, unharvested and unprocessed agricultural products, that haven’t even been planted, grown or will come from animals that haven’t even been born yet, is beyond frightening.
And the implications of ‘Futures Trading’ are not as simple as Traders making gains or losses either.
Futures are treated as being real. Much in the same way that we attribute and believe in the value of Cash, on the basis that it is just like a promissory note or even an asset in its own right.
The difference being that Futures are contractually tied to certain things that come from certain places. And right now, they are perfectly legal.
Whoever owns Futures can do whatever they want with them, including selling them to whoever and sending them wherever they want.
Those who hold these traded contracts also have the power to influence and make demands upon the businesses of the Farmers who have committed to delivering for them.
The misuse of Futures is just another area where the growing pressures on UK Food Production lies.
The BIG Money & Corporations:
The BIG Money and the BIG corporate interests are the real players, influencers and increasingly the dictators when it comes to The Food Chain.
Few of us realise just how hungry the rich are to become even richer. And what lengths the rich and powerful will go to develop, manipulate and control systems which deliver growing profits.
They guard the control over The System that they already have jealously. They consider the power they have to be a right, and that the hold they have is indefinitely theirs to continue and implement as they see fit.
Many of us are unaware of the control that just a handful of large companies have over The World Food Chain.
Large Corporations have gained that control by pushing weak and malleable politicians to change rules, remove laws and create bureaucratic systems that have ended many of the protections that existed or should now be in place to support Farmers, Food Producers and Consumers. Not just in the UK, but right across the World.
Without the Regulatory frameworks that are needed to protect Farmers and Our Food Supply from profiteering and those seeking to control the production of Food for whatever reason, BIG companies are free to use civil and commercial law, and therefore the Courts and Legal system, to control Farmers, Food Producers and many other interests in The Food Chain.
Big Corporations quite literally use the Law to stop anything that enables Farmers and Food Producers of all sizes to farm what they want to, where they want to and how they want to, unless the Corporations themselves have full control, and are making money from it.
The power and influence that BIG money has now gained through the lie that deregulation is good for the consumer is breathtaking.
The stories and narratives that have been carefully crafted to support what they are doing, by manipulating us in to believing that their actions are selfless and in our best interests, make the whole situation and the damage they are doing to life and the planet itself, considerably worse.
Once understood, it could be argued that we are all victims of the perfect crime. Because the crime being committed has been made legal.
The Politicians:
Our Politicians are far from being the people that they believe themselves to be. Just because they have been elected and become an MP, Councillor, Mayor, Police and Crime Commissioner or other form of publicly elected ‘representative’.
Nevertheless, our mainstream media automatically places disproportionate levels of value upon what all politicians have to say.
Whilst it has been suggested there are only 3 MPs in the current UK Parliament who have direct links to UK Farming, having direct experience of Farming, The Food Chain, or indeed any of the vast number of Public Policy areas that our Politicians are expected to work responsibly with, is NOT what being a Public Representative is about.
Being a Public Representative is about being a Leader before anything. And it’s about being a Good one too.
Good Leaders know how to use what they do know effectively. They know how to ask the right questions of the right people when they don’t. And they are self-aware and big enough to know the difference, and have the integrity to always do what’s right, no matter how their actions might be perceived..
These are skills that Good Leaders have. It makes it easy for them to access the information and understanding that they need to be able to reach the right conclusions and therefore the right decisions about whatever we need them to, on our behalf.
In this respect, we need our Public Representatives to either have clear understanding or to be able to access clear understanding specifically about the growing danger and risk to the Supply of Our Food.
Politicians want the job, not the responsibility
The problem we have with the Politicians who fill the seats across all tiers of UK Government today, is that they aren’t the right people for us.
They are the right people for them and the Political Parties that select them.
Meaning that when we pick up the ballot paper on election days, and when we vote for any Political Party Candidate, we are choosing from a list of choices that have already been made by people with very different interests and aims to ours, who we are unlikely to ever meet or know.
Other People who have chosen the candidates we are then given to choose from on the basis of what they will do for them once they have been elected, by us.
Politicians aren’t interested in the breadth and depth of issues like Food Security and what is happening to UK Farmers and every part and dimension of The Food Chain Onion that we are revealing here.
The Politicians that we have almost certainly see all of the Food-related issues and problems in the same way as the General Public. Because there is nothing that distinguishes the Politicians we have as being different to any ‘normal’ member of the British Public, in any meaningful way.
It is fair to conclude that the Politicians we have today, have the same perspective as you or me, and there is nothing that makes them or what they can do special. Just because they have been elected and we have not.
In so far as specific issues like UK Food Security are concerned, it is important for us all to recognise that the Politicians that we have want the ‘job’, but they don’t want the responsibility.
If they wanted the responsibility, Politicians wouldn’t be the Politicians that they are today and we certainly wouldn’t be facing the problems that we are.
Remember, we are in a Moneyocracy, NOT a democracy
The financial and monetary system we have and The Moneyocracy that it supports is very compelling – whatever our role and relationship with it.
This is no different for our politicians, who are not the leaders that they should be.
The price for all of us for our weak and gullible politicians being able to buy their way out of trouble, is that they must turn a blind eye to the list of growing social problems across our culture that make no logical sense to any of us.
When we question them, the politicians have no genuine answer to the questions we ask and politicians have now resorted to casting the shadow of blame upon anyone who asks questions that they cannot answer, without revealing their true hand.
What we do get is talk about ‘growth’, ‘GDP’, ‘trade’ and other jargon that is used to make it sound like they have plans, are competent, know what they are doing and where they are taking us.
However, The System or Moneyocracy can only now continue to survive by working towards its own destruction.
The Moneyocracy must devalue everything that has meaning other than money itself in order to survive. Whilst the comfort blanket is maintained for those who are insulated from the unfolding reality at the top, by cash continually being funnelled towards them.
The System is already collapsing and is over. But we don’t know when it will end
Every issue that is causing harm, fear or pain for us today is tied up within this mess.
However, few can really see what is happening.
Even fewer believe that The System we have could have been manipulated to serve the selfish interests of just a Few People and cause so much harm to so many of us, in so many different ways – when we have done NOTHING to deserve this.
The comfort blanket of obscene and disproportionate wealth has given those at the top or those who we know as ‘The Few’ or ‘The Elites’, an extraordinary amount of [fiscal] power to skew and twist what we know or used to know as or normality.
This is a power that will remain with them until The System completes its own self-destruction, or everyone being harmed by what these People are doing understands what is happening to them, why it is happening and then acts to stop them from continuing to do all that they doing.
It is not enough for us only to say “NO MORE!”.
These are people who have encased and protected themselves so well within The System, that words and protests mean nothing to them, anymore.
Money IS The BIGGEST Lie of all
If you still believe that money is ‘real’ you will also believe that the power the politicians and big business have over all of us is real too.
Whether intended or because of their own stupidity, the actions and decisions of the world elites are destroying the systems that sustain our lives. Just so they can keep making money.
The ‘reality’ they have created that enables them to keep creating disproportionate wealth for themselves whilst impoverishing others is the reality that we believe in.
This is how they remain legitimised and their actions continue to be justified and fuelled.
Difficult Times for the World’s Political Classes lie ahead
The structure of The Moneyocracy and within it, the sham democracy that we have are only held together by OUR belief in the actions of the decision makers, influencers and people who have responsibility for everything that is happening within our system of governance and the tentacles that reach out from it into every part of our Lives.
This includes direct influence upon the role of Our Farmers and the Supply of Our Food.
IF and when the majority of us understand what Politicians and those around them have done to obtain power, to keep power, and to keep those who they are influenced by happy, we will then see what the unnecessary and avoidable cost has been to us, to our culture and what we thought was our democracy.
We will realise how they have done this by using, changing and manipulating laws, against us all, and then finding ways to blame us for what they have done.
The changes they have made and have facilitated are erasing our humanity, our relationships, our values, our cultural identity and everything that works for the good of normal people, whilst legitimising what is good for them.
All because to them, money is the greatest and only cause.
Government and NGO Officers, Experts, Specialists and SPADS
We should be able to rely upon the professionalism and impartiality of the statutory or public sector, to deliver whatever is in our best interests, and to advise politicians and decision makers of the policy models and solutions that will achieve that same outcome at all times.
Unfortunately, as is the case with the politicians themselves, many of the officers and executives that make up the public sector departments and organisations within The Food Chain Onion have lost sight of the difference between what is right for them, and what is right for everyone.
The Public Sector and its NGOs are a Protectionist Zone
The Public Sector at large has forgotten or deliberately overlooks that no part, department or organisation within it exists as a stand-alone organisation, with its own purpose and agenda.
Public Sector departments, organisations and NGOs are run as if they are separate businesses and that they are the only business that matters.
They also overlook the reality that the only purpose of government – whether political or service based – is the delivery of what the PUBLIC actually need.
What the public needs will always be in the public’s best interests, NOT that of the organisation which delivers it.
So far as the purpose of the Public Sector is concerned, the real giveaway is in its name.
Regrettably, education, intellect and the level of responsibility or the position that government officers, experts, specialists and SPADS have doesn’t insulate them from behaving in the same way that most of us do today as we go about normal life.
Without being aware, we equate our own beliefs and what we believe our needs to be as being exactly the same as everyone else, and that the way we see and value everything will be the same – with anyone disagreeing being an outlier or lone voice.
The absence of genuine political leadership across all the tiers of UK Government has made the situation significantly worse than it might have been. As it has allowed fiefdoms and parochialism to develop and takeover the entire system unchecked.
The Public Sector isn’t driven by Public Service in the way that it either should be or that most of us would expect it to be.
That is why so much of the policy that they recommend and protect, and the delivery itself, is so far detached from our expectations.
It is why such horrific issues such as Rotherham, Grenfell and The Post Office Scandal have happened, why they happened before, are probably happening right now and if not addressed, are likely to happen again.
But it is also why the public polices and regulations surrounding UK Food Security, Food Production, Farming, Fishing and everything that we can call the Essential Basics for Life serve all the wrong interests, and as far as members of the Public are concerned, are in fact so very weak.
Idealism and Agendas
The rot at the core of The Public Sector and Politics are forms of the same idealism.
Idealism is being shoehorned into our lives using public policy. With problems such as wokeness, political correctness and the massively impractical approaches being forced upon us culturally, and in direct, potentially lifestyle-changing ways through initiatives like Net Zero, closing down fossil-fuel power stations and coercing us to buy electric cars, when there is neither the infrastructure or resource in place to support these kinds of change.
Whilst it is essential that we all open ourselves to a very different, sustainable way of lifethat can only really work if Food is prioritised and placed at the centre of Community life, it is just as important that we do not indulge any form of change that rather than repurposing technology and previous advances that help us, just attempts to erase them without any care for the impact and problems that the void they create will leave behind.
Consumers and Farmers alike are led to believe that Government Departments such as DEFRA and NGOs like The Environment Agency – which both have massive impacts on what Farmers do – are driven by the best interests of Producers and the Public, in all that they do.
Regrettably, this is rarely the case.
Officers and advisors within all of these organisations treat their roles and responsibilities as if they are the only ones who know what is best for everyone, and how it everything should be done.
As these ‘public servants’ operate in isolation, or what some would call ‘as a law unto themselves’, what they do and the outcomes that they ‘achieve’ are almost always disjointed and just add to the growing list of public sector problems.
A list that wouldn’t even be there, if every public servant were living up to their responsibilities and doing the best for everyone they serve – as they always should.
The Lobbyists and Activists:
Lobbyists and activists cover a broad spectrum of interests ranging from groups focusing on climate change and Net Zero, to specialist environmental groups dealing with issues such as water pollution, anti-hunting, animal cruelty and wildlife protection.
If a Lobbyist or Activist Group or Organisation of any kind has aims that touch on the countryside, the environment, climate change, animals or Food in any sense, we can be assured that their campaigns can and often do bear influence on The Food Chain.
It’s important to recognise that many of the Lobbyist and Activist organisations that touch The Food Chain certainly have worthy goals. Many of us would also be surprised at how closely aligned all of our thinking is, when we are prepared to listen and discuss what each of us think.
The problem is that these groups are often idealistic. Do not consider the practical implications of changes that they are pursuing, and are usually driven by People who are either insulated from the consequences of the changes that they desire.
Alternatively, they are so emotionally entrenched in the pursuit of their aims, they have passed the point of concern over the real implications of the changes they are proposing upon things they don’t even understand. i.e. they simply don’t care.
Regrettably, with today’s media working in the way it does, emotion-bating issues and causes that make a noise and that are crafted to sound highly credible make good copy, sell papers and subscriptions and get likes, follows and clicks.
The only proportionality being in relation to just how frightening the threats or predictions are.
With the weak-minded and self-serving political class that we have, fashion, popular issues and any story that makes headlines carries much more weight than it would do if we had leaders who actually led.
Whilst the story we being told by those with their own agendas is that greedy and rich farmers won’t suffer by being forced to follow a few more rules, the truth is far more complicated. It will have a direct impact on The Food Chain, for us all.
Regrettably, in a world that currently revolves around an economic model where money is the common factor in everything, the cost of public policy changes that reflect impractical idealism are always much broader than we appreciate when a cause sounds ‘nice’ or justified without us asking what the issue is really about.
The implications of any type of lobbying based on myopic agendas reach far beyond money.
In very basic terms, BIG ideas sound great, and they might be.
But without being considered properly and in their full context, it is almost inevitable that Lobbying of any kind raises the price of the Food we eat, by even more.
Machinery and Technology:
There is a significant ancillary sector that provide machinery, technology and other forms of support across The Food Chain and to Our Farmers in particular.
In terms of how The Food Chain operates today and what the various interests require of Farmers and Food Producers, these allied businesses are vital providers of everything that Farmers need to meet the requirements of their buyers.
The future of many of them is inextricably linked to that of Our Small, Local, Family Farmers.
However, they also provide access to the practical means that assist the requirements of organisations such as DEFRA, who not only police Food Production regulations, but also set and manage the terms of Subsidies and Grants that come from Government and other ‘policy bodies’.
The industrialisation and development of Agricultural Technology over the past Century has been extraordinary.
However, the forces pushing technological development across the sector are very much aligned with the forces of globalisation and production-driven business models.
These typically demand speed, precision, reliability, higher output and increasingly, less and less human involvement.
When progress doesn’t progress, but harms industries and People instead
Farms across the UK of the kind that are being targeted by the Government in the October 2024 Budget, typically used to provide lifetime jobs, accommodation for employees, and a way of life that reflected the vocational nature of Traditional UK Farming.
The UK was once an Agricultural Economy – and Farming was predominantly all that life was built around.
Because food was and Food still is one of the most Basic and Essential things that we all need.
However, with machinery getting bigger, being capable of much greater output and becoming increasingly advanced technologically too, the numbers of Farm employees across the UK has dropped to a level where some Farmers only work part-time themselves. Because there isn’t the same ‘need’ and Farm income available to work in the ways that the industry used to.
However, the narrative that we accept about this change is that what we are being exposed to and experiencing is ‘progress’.
We are told that this ‘progress’ demands that industry always keeps going forward and that it leaves past methods behind.
Even when it becomes clear that former methods were actually better and served us all in ways that supported positive outcomes and life experiences that ‘progress’ never takes into account.
The challenge we face to change our thinking about the technology that we already have available, AND THEN what developments we are being told that Artificial Intelligence will bring, is to understand and accept that:
Progress is NOT one directional
Change for the sake of change doesn’t help anything or anyone other than those who are pushing it
When we have made a mistake with Progress, pushing forward is to Progress without solid foundation
Progress can just mean doing better with what we already know and understand (no matter how old or simple the system, process or technology might be)
The real driver of technological advances today is profit and control, NOT better working conditions, quality standards and People working in the industries themselves – as we are led to think.
It is the desire for increased profit that makes and has made jobs redundant
Technology should only be used to enhance and support The UK Food Chain and those employed within it; not to replace it.
Human Progress can only be achieved if Progress takes ALL Humans with it, rather than leaving even a single person behind.
The Current Farming Mindset
The influences on Farm and Food Producers are many. But many – and some of the most damaging of them – are The Food Chain Myths that we will come to shortly.
The idea that Farming has to be as technical as it is today and MUST become more technical is at the heart of the disaster that is unfolding around UK Farming and the viability of Farming.
Because what we believe about ‘the march of technology’ is giving credibility to the lie that Traditional Farming and Farming as we know, it is harmful to us in some way.
What should be clear, but isn’t, is that FARMING TO GROW FOOD IS NOT HARMFUL.
It is the technologies that are in use in Farming and that have increasingly been in use in Farming over the past 50 years, that are playing a significant role in damaging soil and the environment across the countryside and around Our Farms.
The problem exists because of the soil overuse and the chemicals and additives that those who controlling Farmers insist on them using so that they can make more profit.
Again, there are many very convincing narratives that have been carefully crafted to suggest that we cannot and should not take UK Farming back to more traditional forms of Farming in their real sense.
These narratives are clear, but contradict the current fashion for Politicians, Government Departments, Supermarkets, Processors, Manufacturers and other layers of The Food Chain Onion, to adopt versions of farming that have names such as ‘Sustainable Agriculture’ and ‘Regenerative Farming’ that for them have different meanings and directions to what they really should.
Yes, they certainly tip the hat to much better ways of Producing Food. But only in so far as those making demands upon The Food Chain can maintain profit and control!
We will touch on The Alternative in Part 3.
For now, it is safe to say that Farmers, Farming and Food Production can only thrive in the Future and deliver the Food Security that the UK needs, IF much of the current thinking or methodologies are sidelined, when and where they don’t deliver real and tangible benefits beyond the profits that 3rd parties are able to make, without adding genuine value.
Wherever someone, somewhere is taking real value out of The Food Chain, without putting anything that genuinely helps the process back, they always do so at incalculable cost to Farming and Food Producing Businesses – and to us.
Academia: The Agricultural Universities, Colleges and Higher Education System
Perhaps the most surprising layer of The Food Chain onion, are the seats of Agricultural Learning and the thought centres, where we would be right to hope that the voices of reason, fact and helpful directionwould emerge in a time of need.
Venturing on to a Postgraduate Course in Sustainable Agriculture and Food Security in the Autumn of 2023, my hope that there would be a light shining the promise of new direction and tangible solutions was quickly extinguished.
To be very fair, there are some brilliant minds within the sphere of Agricultural Learning.
I would extend this view to the many pieces of research and the books that have been published that recognise and make clear that change is required, not only with The Food Chain. But also in relation to every part of life that our economy touches.
In particular, where British People are unable to afford an independent life without having to call upon Benefits and the Welfare System, Charities such as Food Banks, or going into Debt.
However,
We are all failing to recognise that Food is not only important. Food and Food Production should also be central to Life as well as the economy.
The economic system we have today that controls and influences everything is a Moneyocracy.
We are all either addicted and therefore blind to it. Or we have just accepted that we cannot avoid ‘playing along’.
There is a culture-wide acceptance of, ‘That’s just the way it is’.
Worse still, we believe and take for granted that the way we live and the way that life and our economic system revolves around money, is the way that it will always be.
Everyone looks for solutions within the existing Paradigm, when it’s the Paradigm itself which is the real problem
The troubling reality is the lack of understanding of the need for change within academia and thought leadership.
The acceptance of change that does exist within academia and thought leadership only extends only as far as suggestions of change within the current money-centric paradigm.
Although as a culture we are experiencing mass situational bias, the existence of this condition within Academia and Thought leadership has potentially disastrous implications for everyone. We will return to the role of situational bias in Part 3.
Academia and thought leaders look at The System as it exists today, and how The System works, and work from it as the inevitable stepping off point which we are tied to, in respect of any kind of change.
Being anchored to the mechanics of a flawed paradigm means change can only come in the form of what is perceived as being progress in steps. By building upon what we have or already know, with the restriction being that change can indeed be radical, but that change can only take place within the money-centric system that we have, with money as we know and understand it today, remaining right at its very core.
High level learning does recognise the damage that corporate manipulation and interference in Food Chains and Farming Systems across the World is doing and has already done.
But Academia treats the whole matter as if ‘it’s just the way it is’ and what we must live with. They teach that this is what we now have to accept.
However, money isn’t real.
It’s only the belief that we have in money and currency as being real today that has allowed us all to be manipulated into believing trends like globalisation. And that Food being brought to us across whole continents is not only good for us but is a transaction that actually makes logical sense.
Food is a basic essential of life. It is therefore a public good and must be treated with the prioritisation that it always should have been.
This means putting UK Farms, Farming and Food Production right out in front.
Academia should be there, as the champions of change, too.
Only Practicality and Common Sense can save Farming and Our Food Security
The Revolution in Farming that we now need can only come with a complete paradigm shift – even if the process of change begins with change to The Food Chain and our Food Chain as it is increasingly reasonable to expect.
Sadly, whilst there are certainly academics who get this – and I have met and talked to some of them myself, the Agricultural Education system – like every other part of UK Higher Education today, only has integrity when it comes to preserving and taking itself and its income forward.
Higher Education in the UK is now driven by the aim of securing the largest number of fees possible and has been privatised or commercialised as a result.
The irony must not be lost that it was the last Labour Government (1997-2010) that was responsible for this with the creation of Student Loans and the related mechanisms built around the ideal that everyone could and should have degree.
It is important to recognise that the UKs Higher Education institutions and the concept of higher-level education is and has been under attack from idealism for a long time.
The problems that are now embedded with Agricultural Universities and Colleges are reflective of an entire education system that is in crisis.
Regrettably, the impact on the direction of The Food Chain by Academia ‘not being in the room’ is incalculable.
Academia and our thought leaders will continue to be absent, for as long as their approach remains fixed and anchored the current money-centric paradigm.
Membership and Advocacy Organisations:
As I write this section, we are less than two weeks away from a Farmers March being planned in London on the 19th of November 2024 to protest against the Government’s changes to Inheritance Tax on Farm Businesses, that were tabled as part of the Budget on 30th October 2024.
Overtly, the NFU and their President Tom Bradshaw stand at the forefront of the campaign to get the changes overturned. With support coming from across the industry, Farming Press, the Media and also activists’ groups specifically in this case in the form of No Farmers No Food.
Official membership and high-profile advocacy organisations like the NFU are considered publicly to be the credible voice of Farmers and the Farming Community.
However, if you take the time to read the editorial pieces like the recent article in The Financial Times ‘British Farmers have nothing left to give’, written either by or for Mr Bradshaw, no matter how accurately they portray the feeling of hardship within UK Farming today, it also reads very much like the plea of someone playing a victim. In that they are focused only on the impact to themselves within their own bubble.
That, very regrettably, is how it reads and is perceived to anyone reading or looking on from the outside of the industry, who is paying close attention and stepping beyond the current populist anti-government sentiment.
The real story is much, much bigger.
The fate of the British People and our Communities is intricately entwined with that of British Farming.
The relationship and our inseparable destiny should be championed as such.
Will Farmers advocates, membership representatives and activists make Inheritance Tax the hill that the future of U.K. Food Security dies on?
Uncomfortable to read as it may be, the well-known membership and advocacy organisations that supposedly enjoy ‘real’ influence on government and the other layers of The Food Chain Onion, and purportedly represent their members interests before anything else, are actually just players in an establishment game.
The officers and leaders amongst them value the access or relationships that they have with government departments, politicians and representatives above everything and to a level where they will not do anything that will risk those relationships.
When the wishes of the advocacy and membership organisations are aligned with what the government of the time is doing, we can be sure that industry representatives will walk away with what appear to be some great wins.
Just as they will appear to do so when the aims aren’t aligned and the politicians will make some sort of concession so that they can misrepresent and link to other issues that they will not rescind on.
Thismay regrettably yet prove to be the case with Inheritance Tax and linking it to UK Food Security. Just so that a narrative can be created that the UK Food Security issue has been solved with the intent that it heaps together all the issues Politicians and Government Departments don’t want to deal with, and builds the spurious narrative that ‘The Food Security problem is now solved’.
Although we can all be sure that representatives of these Organisations make very reasoned representations to those they meet and communicate with, they also take any reassurances and promises they obtain at face value.
They regrettably fall back on the way of thinking that ‘It’s just the way it is’ and that it is better and more beneficial to be ‘in the tent’ than to do anything that would risk their position, and might stop them from being allowed back in. As many smaller less well known organisations will have tried to their cost.
Advocacy isn’t working and isn’t going to work, because you cannot reason with those who are unreasonable
In many cases without even understanding why they are being unreasonable, our politicians and the officers and public sector representatives that surround them only see reason in doing and pursuing the public policies and actions that they believe to be best for everyone, whilst actually only doing what’s best for them.
Populist ‘activism’ and their current approaches
In the case of activist ‘organisation’ No Farmers No Food, whose yellow branding with the black silhouette tractor is capturing support, they are certainly well-meaning and led by good intention.
However, like the advocacy and membership organisations that are in The Food Chain mix, they are also missing the point that the best people to solve the problem aren’t the same ones that caused it.
And the problem we are all facing is much bigger than lots of talking and protesting about whatever gets traction in the media and appears to stick.
The priority of UK Politics today simply isn’t UK Farming and Food Security
In respect of Government and the Politicians we are dealing with, the faces and the branding might have changed in July. But the motives and the direction that drives them is very much the same as those who were in Power before.
As I write and publish in November 2024, there is nobody and no political movement or party out there in the Public realm that has the ability, system-wide understanding or the properly reasoned intent to tackle and change any of the problems we face, when the next General Election in the UK comes. Whether its within months OR in 5 years’ time.
This is a very serious problem for us all.
The Farmers: Difficult Truths stand in the way of the Farming Revolution that is no longer a choice for UK Farming to survive
UK Farmers are no longer fulfilling the role that they should be.
What is more, many members of the Farming community have lost sight of the magnitude of the role that not only they could but should be playing at the heart of all of our local communities.
No matter how far away any of us believe we may physically be away from a food producing farm.
UK Agriculture has been under attack for over 50 years.
It is no accident that the UKs entry to the ‘Common Market’ and precursor to The EU was orchestrated in the early 1970’s, in the period immediately following 1971.
This was an economic watershed moment when the ‘Western World’, led by then President of the United States Richard Nixon, left the ‘Gold Standard’ and embraced neoliberal orthodoxy in monetary and financial form, through the FIAT System.
This same regrettable period saw the arrival of such devices as GDP (Gross Domestic Product) as an economic benchmark or standard that has proven to be little better than an elaborate public accounting fudge.
Its also no accident that this is when the real push towards global supply chain models took hold – bearing in mind that the EU is itself a regionalised, and heavily politicised form.
Relating everything in the Economy to GDP has allowed governments of all political kinds that have operated within the Neoliberal FIAT and Global system ever since, to create a narrative where the public debt they keep incurring can be presented as being less. IF they can create and maintain an economic environment where they can keep saying that the UK has a growing GDP.
This is why we all too often hear Politicians talking about the importance of ‘growth’.
Growth in today’s political and economic spheres literally relates to the growth of GDP.
Growth is being achieved in ways that defy imagination.
The obsessive prioritisation of growth provides the real explanation behind many of the social and wealth-inequality-related issues that are causing public-wide concern today.
Growth is a matter of political life and death to politicians who are signed up to the way The System currently works.
What is happening to government priorities over UK Farms, Food and Food Security sits within this overall mix.
The Globalisation side-project that is The European Union, was never a good investment for any country or nation that is led by Politicians who are motivated to do the very best they can for their own people.
The point was proven all too quickly when the UK joined ‘The Common Market’, through the sacrifices made, not only through the restrictions placed upon UK Farmers, but also with the opening up of the UKs extensive fishing grounds to the European Fleet, and what that in turn meant for UK Fishing Communities too.
The sweetest lies conceal the hardest truths
UK Farmers have been bought off and distracted with subsidies for decades.
Subsidies of the kind that Farmers have become used to, were the sugar cube that made the pill of quotas and production restrictions that followed joining The Common Market easier to swallow.
They diverted attention and credibility away from anyone who outed the changes for what they were, and helped propagate the lie that government here and in Brussels were genuinely committed to a good future for the Farming businesses that existed at the time.
The Subsidies and Financial Incentives should have been ringing alarm bells everywhere. Given that this was all happening within 30 years of when the UK had experienced wartime rationing from food shortages that only ended in 1954.
Questions over the political motives for the European tie-in aside, the effect on UK Farming had many unforeseen consequences that few either will or can openly acknowledge.
Because they have resulted in changes to the way that the Farming community and UK Food Producers actually think about business and what the future will hold.
Subsidies have led UK Farmers to believe that government and politicians will always take the lead when it comes to change and that the public purse will pay for it.
This may soon prove to have been a catastrophic mistake.
Farmers have systematically been programmed to behave like employees, rather than to be the business leaders that they really are.
The restrictions that have come with quotas, the production and management requirements of subsidies and what the bureaucracy of being tied to the EU involved, has meant that younger generations of our farmers no longer have the knowledge, understanding or drive to make the very best of the relationship that they have with their own land.
It is an absolute travesty that Farming no longer works in sync with nature and the very idiosyncratic nature of soil and environmental factors that can vary considerably just across the structure of one field*.
The growing dependency of being led by people and organisations that are pursuing their own agendas, with no care of the consequence for UK Farmers, nor the real-life impact of productionism on end users or consumers also made Farmers highly vulnerable to the schemes, contracts and offers that have been directed at UK Farming by 3rd party organisations within the Food Chain Onion.
Supermarkets, merchants, processors, manufacturers, agents or other speculators who have offered up contractual arrangements with the promise of regular income levels and continuity have walked straight in with a loaded deck, offering all sorts of contracts and income guarantees – just so long as the Farmers signed up to whatever the requirements were pinned to the door as they willingly stepped inside.
This was no accident.
The outcome of political expediency, political mismanagement and self-service, commercial exploitation and sadly, the avoidance of the truth on the part of Farmers themselves, has been a downward trajectory for the whole industry and any business tied to its fortunes and direction.
UK Farming today finds itself in a life-critical position that not even its own membership or advocacy organisations dare speak of loudly – in case it should offend the politicians, government department and corporate monoliths that they still believe have the industries best interests at heart.
The Farmers want everyone to change. But they haven’t accepted that change must begin with them, if they want change that will benefit them
Farmers are intrinsically some of the most creative and entrepreneurial people that I have met and know.
But UK Farmers have lost sight of their own reality and role in a situation that they no longer control.
Many UK Farmers do not understand that the deck is completely stacked against them and what they stand for – which is UK Food Security for all of us.
It is UK Farmers, and only UK Farmers who can today take the steps necessary to turn around a degenerating situation where only the Farmers themselves and the other key stakeholder – that’s us – have the power, together, to turn things around and make the UK Food Chain ‘Safe’ once again.
Part 2: Narratives, Myths and Shibboleths
The Narratives
We have now considered the different layers of The Food Chain Onion that we can identify structurally, because they involve people, processes, physical activities and in many cases geographical locations and the transport of Food or the ingredients that make it too.
However, there is one aspect of The Food Chain Onion that is arguably more powerful, more influential and therefore more damaging than the rest of them all together.
This layer serves the purposes of all of those interests that are using The Food Chain only to obtain profit and control.
Yet it is something that when used effectively, lives within, is encouraged and is all too often championed by us all.
The narratives, the marketing initiatives and the stories that guide what we eat are the greatest weapon being used against us and our relationship with Food.
Our failure to see the risks or harm that The Food Chain and unhealthy Food are doing to us and how we are overlooking the destruction of Our Food Security, is the layer of The Food Chain Onion doing the most harm to us. It poses the greatest risk to Our Future.
Without the narratives and the way their presence hide the truth, the many layers and parts of The Food Chain Onion that we don’t need, wouldn’t even be there – Because we would see them and the motives for them being there for what they truly are.
Accepting any truth is hard when we feel foolish as a result
None of us like to admit that someone else has told or spun us a story that we have not just believed but has made us change our behaviour to do ‘what we have been told’.
Especially when we later realise that our decision to do so has disadvantaged us or even exposed us to harm.
However, when the information that we receive tells us only about the benefits and how good they will be for us or how they will make us feel better, it takes an extraordinary amount of understanding and self-awareness for each and every one of us to see straight through what can be highly convincing stories and campaigns, all of the time.
Low cost, popularity and fashion, attractive packaging, the ease of availability, perceived quality, speed of delivery, enhanced taste and all sorts of other ‘benefits’ are used to manipulate us through advertising.
And sometimes we don’t even recognise the messages as advertising.
Nudging us into making decisions using our environment
Big retailers and Supermarkets place products in certain locations and play around with lighting in their different Stores, so that they can manipulate what we buy, how much we buy and keep us coming back for more.
The information overload that comes with the internet and smart phone age helps keep us distracted from asking the questions that we need to.
It shields us from using the natural inquisitiveness that we have and should always employ in respect of anything that we are about to consume. Whether it be Food, Drink or even the Information itself that we are about to absorb into our bodies.
We don’t question narratives because they have become a normalised part of life
Regrettably, narratives are woven into just about anything and everything, when it comes the interactions and relationships that we have with the world outside of ourselves.
The power and influence that narratives, myths and shibboleths have over our Lives is a question that we will all be required to answer and accept, IF we are to change the way Life works, so that it works better for everyone – as it should.
In many ways, the different layers of The Food Chain Onion are narratives themselves. Even though those narratives have taken on physical or tangible form.
There are many Food-related narratives that influence our relationship and understanding of Food that don’t.
The most important follow next.
Globalisation makes food cheaper
We believe that Food is cheaper as a result of global supply chains and the trading relationships that our Politicians seem to fall over themselves to secure with other countries and ‘trading partners’, like the EU.
This lie is built around the concept of economies of scale. Where big organisations and supply chain networks are supposedly able to offer significantly lower prices. Because they produce so much of what they sell and work tirelessly to source materials and ingredients and site their processing facilities in locations which are always the most competitive.
However, the real motive is profit and growing that profit as much and as quickly as possible, all of the time.
Cheap really doesn’t mean as cheap as cheap should really be
The frightening thing about the myth that global goods are cheaper is that the methods used that create this perception are extremely profitable. Even though the prices that we pay will almost certainly appear cheaper than buying locally produced and good provenance equivalents from Local Small Businesses and of course from UK Farmers, direct.
However, the low prices aren’t as low as they could be, IF globalisation were actually all about making goods as cheap as cheap could be for us.
Prices have inflated as the corporate giants have been able to squeeze smaller producers and retailers to close. Because small, local businesses cannot compete with what appear to be the lower prices of goods that have come from across the world, that the big companies are still profiting from, even though the prices seem so cheap.
Even when Supermarkets were still ‘competing’ with the Local Small Businesses that their presence led to the closure of, they were still making obscene levels of profit – as every unnecessary 3rd party across The Food Chain usually has.
However, perception is everything. And for as long as the Supermarkets are able to convince us that what they offer is the cheapest – as well as the easiest and most reliable option, we will continue to not question whether there is any better way.
Cost is the only important thing
If you are a Food Bank user or simply find yourself financially stretched with little room for manoeuvre – as many of us increasingly do, you will probably wince (or swear out loud) when anyone or any message suggests that any Food and what it now costs to eat regular meals can be called cheap.
Cost is the only important thing when you don’t have enough money to cover what it costs to live.
In difficult and trying circumstances, any Food will do.
Otherwise, cost is used to create the idea that we are getting better value and are therefore being financially advantaged by paying less money for whatever Food or Food Product we are being offered, or encouraged to buy.
Whilst being able to afford to eat and choose our Food, or not have enough money for any Food are two distinctly different positions, they are unlikely to be accepted as the alternative realities that millions of us will be experiencing, probably living on the same roads, by anyone who has not experienced Food Poverty directly themselves*.
When we cannot afford Food, we will eat whatever we can get.
However, the variables in this equation cover many other factors beyond the affordability of the Food itself, including Fuel Poverty, preparation costs, kitchen and equipment access, pester power and many other factors.
The diversity of these growing social issues make it easy for anyone not experiencing real life at the Frontline of the Food Scarcity problem, to equate the lifestyles of those experiencing Food Poverty, with what that same behaviour would mean for them. When for those experiencing shortages, those behaviours or the factors that facilitate them differently for those judging, simply don’t exist.
Is cost the dead cat when it comes to understanding the realities surrounding Our Food?
We only talk about Food in terms of Cost, because we live in a world today where Money sits as the benchmark value for everything.
Regrettably, it also means that we are getting all the things that are and should be important about Food, our Food Supply and our Food Security, completely wrong.
It doesn’t make commercial sense for the UK to have Small Farms and to rely on small Food Producing businesses today, purely because a very compelling narrative has been created that we – and more importantly our Politicians – currently accept as the truth.
That narrative tells us that Locally produced, Fresh, basic Foods that we can recognise in their original form or that have only been processed in traditional ways is too expensive in money terms. And that as such, the systems that produce it are out of date, and that we only need prioritise the supplies of ‘Food’ that make sense in money terms and that come to us at ‘low cost’.
Only the rich can afford Healthy Food
What the narrative doesn’t tell us is that eating Food with a recognisable origin or that has only been processed in traditional ways is the only way that each and every one of us can be sure that we are consuming healthy, nutritious, fresh food that is good for us, whenever we can.
The suggestion that ‘synthesised food’ can provide a balanced, nutritionally rich diet that will keep human bodies healthy defies all logic. Not least of all because the only naturally occurring sources of all the nutrients that our bodies need can come only from plants, or animals that have fed on plants, that have been grown on healthy and well managed soil, where the original forms of all these are to be found.
Some things are more important than money.
Until we accept that Good Food is more important than money, The Food Chain itself will become more and more financially expensive, but will never become genuinely ‘cheap’. Because profit is always the aim.
Getting over the money addiction that so many of us have will be a great challenge.
But if you can see that Good Food will cost significantly less, when Basic and Essential Foods are grown, produced, traditionally processed, sold and transported to us locally is normal for everyone, then the monetary cost or value associated with Good Healthy Food, with high provenance and full transparency, will become the cheapest food that we have ever known or had.
‘BIG’ Farming is the only way Farming is now viable
If there was ever an example of how narratives, myths and shibboleths are so dangerous – because we just accept them, our relationship with ‘Big’, ‘Bigger’ and ‘Biggest’ will probably top them all.
Because the last thing ‘Big’ is about, is making anything ‘Big’!
Few of us will fail to recognise the sayings ‘Big is better’ or ‘Big is beautiful’.
If we stop and think about it, and then maybe take a look outside the window or even stop walking and observe everything that is man-made around us, we will see how the influence of aiming for or possessing big, bigger and biggest has and is still playing out.
Big anything is an easy way for one person to demonstrate what (they believe) makes them different to others and show that they are special in some way.
But that’s not all.
Yes, Big often manifests itself in the material differences between us.
But Big also plays out and is symbolic of the ways that greedy, profiteering and above all controlling people behave in areas of life where relationships with people are directly involved.
It’s one of the very big myths that sits right at the heart of The Food Chain Onion too.
Big is an integral influence within The Food Chain Onion, because ‘Big’ is synonymous with money and control.
Big and bigger has been the pathway of Farming, Supermarkets, Processing, Manufacturing, Tech, Machinery and everything in and around the Food Chain for a very long time. Because of economies of scale, speed and output.
It’s all about how money is made and continually increasing the power of those who control the processes that make it for them.
However, isn’t it funny that ‘small’ is what is now being sidelined or left behind, when the myth around Growing Food and Food Production Methods on UK Farms for decades has been that ‘big is progress, only big is viable and big is the future’ – with big and bigger seeming to get ever bigger, more out of reach and more elusive for those trying to keep up?
So, although it’s not an accurate term and many members of the British Public would see Farms the size of Diddly Squat or Clarkson’s Farm as being actually quite large, ‘Small’ in relation to control of The Food Chain relates directly to UK Farmers and their Families who are operating as what most of us would recognise as ‘Small Businesses’.
Through the behaviour of Politicians and their recent Budget changes, we can now clearly see where the real forces of control are pushing the direction of The Food Chain.
Local, Family Farms across the U.K. are considered to be small and they are not part of the ‘bigger picture’. Because small farms are where there’s less money left for others to make.
More importantly, Small Local Farms that are the centre of our Communities and embrace, but are not led by technology, are also where Our Future Independence, Freedom and Control over The Food Chain lies.
The difference between Big and Small, when it comes to The Food Chain Onion, is the same as the differences between prioritising money or People.
We cannot prioritise both money and People at the same time.
We are approaching the watershed moment where we either accept the myth of ‘big’ has been used to manipulate us to steel Our Independence and Control. Or we just go along with the next stage of a money-centric world where everything about money, debt, credit, and its impact on everything we do, has slowly enslaved all of us, so that the few can continue to be free to do whatever it is that they now want to do – irrespective of the impact and consequences for us.
Money can only solve every problem when money is the only thing that is important.
The System that we live and exist in values money and everything that money can buy or can be valued in a way linked to the value of money as being the most important thing.
But life is about so much more than money. And the focus on money has just created the problems that we have and is on its way to creating many more.
Because money and the value that we attribute to it has become so important, it is rare that we see solutions to any problems, other than very personal ones that we all have, in anything other than monetary terms.
‘If I had the money’, ‘If I spend this’, ‘If I borrow this’, ‘If I save for this’, ‘If I earn this’, and this list goes on.
One of the most obvious times we experience the way we culturally reference problem solving to money and our belief that money can fix any problem is one that we can all easily see.
Whenever politicians and the media talk about problems in the public sector – perhaps with the NHS, improving Defence or Education, and finding ways to do just about anything that the government of the say would like to do, the solution or answer to the question always comes in terms of money; what we can afford, what we can save, what the politicians can take from us using Tax.
The political classes do this, because money, using money, printing money, spending money, donating money, lending money, taxing money and everything to do with money, is the only solution they have.
Politicians won’t take the risk of using real solutions that require genuine change. Because doing so will upset the people who they genuinely want to be popular with.
And that’s the People who control money – NOT you or me.
Politicians gain and retain power by paying lip service to solving problems and by spending and creating money that always flows towards the people whose help, influence and favour they believe they really need.
We are all the losers as a result.
Not least of all because money cannot solve the problems that money caused.
Money won’t help the Farmers
One of the biggest problems that UK Farmers face is accepting that the change that will help them can only come if they begin by being that change, themselves.
Because the outcome of what most of the Food Chain Onion is doing to Farmers and how Farmers are being exploited, is loss or absence of income, it is natural that the simplest and most obvious solution that the Farmers recognise, is for that income to be replaced in some way, by someone else and probably the government.
It is assumed that Politicians know that Farming and Food Production is important – and that if they don’t, some protests and angry words will soon wake them up.
Regrettably they won’t. Politicians are now in the open with their support for the end of UK Farming that they have been quietly facilitating for over half a century.
Politicians see no need for Farms and Farming as we know them. Because they have been assured by those with agendas that sources of Food that are just as good will always be available and accessible to us all, in every conceivable way.
Equally, whilst the Supermarkets, Merchants and Processors are already pledging what sound like massive amounts of money towards supporting UK Farmers, this money will not simply flow into the bank accounts of the Farmers that need it.
Such help will only come with many more conditions, restrictions and caveats that will help the disintegration of the Sector, rather than help it in any way.
Whilst anyone looking closely will see that the global model is already in trouble, we are dealing with an entire establishment filled with politicians and people who genuinely believe that messaging, narratives and laws can be used so that what happens in the future will be whatever they decide to say it will be.
A rude awakening is coming for anyone exploiting others for personal enrichment or agendas of their own. But the timeline is uncertain and change of the kind that we all need from within the establishment or political spheres isn’t in the offing as things stand – anytime soon.
The only way that Farmers and we – together as Communities, can change anything, is by changing the way that we see and think about everything that is happening around us.
Farmers have the power to change themselves and their industry. By doing so, they could quickly become the catalyst of change that will then effect everything else. Because Food really is that important within all of our Lives.
However, as far as the cost of that initial surge of change across the industry is concerned, it is the Farmers themselves who must take the lead and therefore take the risk.
Otherwise, the situation could quickly exist where they having nothing left to risk.
We will return to the Solutions in Part 3. But for now, focusing only on the relationship with Consumers and other Small Businesses across our Local Communities is where the Future lies.
The Food Chain Myths & Shibboleths
The different layers of The Food Chain Onion have either created or have had the way we think about them effected not only by the creation of narratives. But also by a wide range of Food Chain Myths and Shibboleths.
Food Chain Myths and Shibboleths are the narratives that have been around for long enough and have had such a long-lasting effect that they have become hard-wired, even though they are actually destructive and not helping us at all.
Spoken or information-based traditions can be the Myths and Shibboleths from times past that have lingered on.
Food Chain Myths are ultimately responsible for so many of us taking the Supply of Food for granted, and just accepting our relationship with Food, what we eat and how we eat it in the ways that we do.
UK Farmers ARE vital to a Future that will work for everyone
Perhaps the best argument for Farmers being back in control of The Food Chain and the most direct relationship with us is this:
A direct relationship between Farmers, Small Local ‘By-hand equivalent processors’ and the consumer, is the only form of Food Chain that we can genuinely trust.
Because everyone involved will be people we can access or know.
However, we are today a very long way from returning the Food Chain to the responsibility of our Communities, with a relationship where we are all working closely alongside our Farmers and Local Small Businesses.
It is therefore vitally important that we are both aware of and that we consider some of the greatest lies that have been created about our relationship with Food.
Lies that today ensure that we believe that far from being one of the most important relationships we can have with anyone in the outside world, that we no longer need Small Local Farms!
Here are The Food Chain Myths (In no particular order):
Myth No.1: All the Food we need can come from outside of the UK
It stands to reason that the best food is the freshest food. Unless there is no genuine option.
For as long as we have Small, Local, Family Farms in the UK, there certainly is.
If all the food we have access to came to us only from outside of the UK, it wouldn’t be fresh or as fresh as it could be, if that Food were grown or produced somewhere that we could easily visit every day.
In a world that looks less and less peaceful, we take for granted that wars and the impact of wars are not something that we will ever have to experience in the UK, ever again.
Regrettably, this is just foolish.
The reality we face is that Food and goods that are Essential to Life travel to the UK from around the world today, often passing through areas that could explode into war zones at any time.
Food Shortages are often hidden from us today, because there is so much variety on offer and available to us.
However, if the UK borders were to close for any prolonged period, or we were cut off from any of the significant sources of Food from outside of the UK that we currently use, People just like you and me would go hungry very quickly, right across the UK.
Myth No.2: UK Farms supply 54% of the Food we eat
The UK produces the EQUIVALENT of 54% (or thereabouts) of the Food that British People consume*.
However, the 54% produced isn’t all Food that makes up the Food available that we buy or have delivered from shops.
Because of the way that Globalised Food Production works, much of the Food that our Farmers and Food Producers produce is used as the source of ingredients that are transported and used in all sorts of different Food ‘products’ in different parts of the Global Food Chain.
What many of us don’t realise is many of the Crops that we enjoy seeing being harvested across the UK every summer, aren’t even harvested to be used for human consumption.
Many of the crops grown and harvested across the UK are used as animal food. Because of the way that the profit-driven influences across The Food Chain Onion work, using quality benchmarks that they have created to benefit themselves to force the viability and £value of UK Produced Foods downwards.
Farmers are also pushed to grow varieties of crops, just because of the protein and nutrient values they contain.
In the instance of Bread or Milling Flour, this is so that the refined flour contains excessive gluten which gives us the lovely, bouncy white loaves of bread we buy in supermarkets and other forms of very attractive bread-based foods.
Gluten intolerance and inflammation are just one of the side effects of this processing alone.
Were we to experience the Food Shortages tomorrow that are becoming a greater and greater threat, the amount of Food produced across the UK that could go straight to our plates is much smaller than the 54% figure for UK self-production of Food.
In itself, these figures should already be setting off alarm bells everywhere.
Myth No.3: Farms are bad for the Environment and Climate Change:
Farms are NOT bad for the Environment.
It’s what we do WITH Farms and the systems and processes that we have introduced into Farming and Food Production that are bad for the Environment.
Farms, Farming and Food Production Methods are under attack and being sidelined by the very People, Politicians and Corporate interests that introduced them to control and profit from Farming.
They are attacking UK Farming because they recognise that the methods they have pushed and required of farmers are now unsustainable and must be changed.
BUT they still want to guarantee they will continually make profit and that means having a Food Production System that they control.
Guaranteed Profit isn’t sustainable in any sense. Because it requires that those making the profit are always taking more from across the system, than the system can actually sustain.
And the cost of that unsustainable profit they take can be in just about any form.
Farms can either Produce Food that serves the best interests of People, or the bottom line of the few people who are making and controlling the obscene profits that come from controlling The Food Chain.
It is impossible to have both a profit and a people-driven system.
Because profit and agendas are being prioritised today, we are being told that Farming isn’t good for the Environment and that we don’t need Farms, as we know them, anymore.
Myth No.4: We no longer need Farms because everything we need to eat can be manufactured
The human body is a natural creation and it works like a well-designed machine.
The human body relies upon and can only function in a healthy way by having regular access to naturally produced Food. Or Food that contains appropriate levels of naturally occurring chemicals, proteins and other nutrients, that have not been masked or changed by additives to confuse how our bodies work.
The further away The Food Chain moves from Basic and Essential Food that is recognisable in its original form or has had traditional processing, the unhealthier we will become. And the more reliant we will also become on supplements, healthcare and remedies that hurt us, but play fully into the corporate, greedy and profiteering hands.
A healthy life is a simple one.
his statement has never been truer than when it comes to sourcing our Food.
To eat well means eating Fresh Locally Produced Food, with the minimum number of 3rd party interests in Our Food Chain.
Only Farms can directly give us or play a key role in providing this guarantee, with the support of Small Local Businesses that process and prepare Foods in ways that could be carried out by hand.
Myth No.5: You never see a poor Farmer
Farming is a lifestyle business or vocation.
Those working in Agriculture are committed to a way of working that cannot run to a schedule and very rarely upon any kind of realistic demand.
Modern or rather contemporary Farming Practices require massive investment in up-to-date technology and equipment, that meets the ‘standards’ and ‘regulations’ that have all too often been set by different 3rd party influences across The Food Chain.
To anyone peering into a ‘working’ farm from the outside, it is very easy to see the £value of everything. But not to understand what Farmers earn or actually own.
Farmers buy things that look expensive. Usually, because they need them.
Yes, Farmers often live in nice houses and the lifestyle lends itself to families growing up and doing things that those of us living in suburbia believe to be some kind of rural idyll or bucolic dream.
The facts, however, are that Farmers typically work many more hours than anyone else would normally do.
Farmers only earn whatever is left, after all the bills and wages for everyone else have been paid.
There probably was a time when Farming could be argued to have paid well enough that every Farmer could indeed have been called rich.
But like every other industry that we have and that is being crushed by the forces of greed and political incompetence today, the truth is that Farmers are now completely under the control of the parts of The Food Chain Onion that either buy from them or supply to them.
Farmers and Farm Businesses are being squeezed into non-viability as businesses by every relationship that they have with The Food Chain.
What many just see and assume to be wealth, is actually a very long way from whatever it might seem.
Farming and therefore our Food Security is being impoverished. Just so that someone somewhere makes a fortune.
Because those enriching themselves have made it so that they can.
Myth No.6: Good Healthy Nutritious Food is too expensive
Good Healthy, Nutritious Food IS NOT expensive.
But many of us find that the availability, preparation costs, and the time it takes to prepare Good Healthy Food and the price compared to processed, ready prepared and takeaway food, seems to make it so that it is.
It’s been said that perception is everything and there is significant truth to this, especially today.
If our unquestioned, unreasoned perception is that Good Food is too expensive – whatever the reason may be and however true it might be, the idea that Good, Healthy Food is too expensive, is what we will believe.
As with the narrative that ‘Cost is the only important thing’ that we discussed earlier, we have some very skewed views of what is most important when we consider what we eat.
We have a habit of piling in and prioritising all sorts of lifestyle factors that simply shouldn’t be in the way – IF we want to be healthy, and put what is in our best interests first.
The Food Chain today makes it difficult for us to eat well. Especially if we are on a low income or find ourselves financially short at the end of the month.
IF the UK Food Chain was working as it should be and UK Farms and Food Producers were right at the centre of our Communities, our Economy and prioritised in the way that the importance of Food means they should; cost, access, availability and factors like time would soon make Good Food cost only what it really should.
Good Healthy Food will then be an Essential Basic for life that we can all afford.
Myth No.7: Politicians work in Our Best Interests
Politicians or Public Representatives SHOULD always be working in the best interests of the People THEY REPRESENT.
Whether that is the constituency that elected them, or the whole Council or Parliament and therefore the entire Electorate that body represents.
Regrettably, that’s not the way that Politics works in the UK today.
No matter which Political Party, Philosophy or Ideology we support or want our Politicians to pursue, ALL of the Politicians that we have, who are either elected or hope to be as I write, are motivated in the same way.
A Political Myth that we must consider is that we choose our politicians.
We don’t.
Political Parties choose the people they want to represent their Party.
As voters, only then do we get a list of the different Party Candidates to choose from on the Ballot Paper, each time we go to Vote in an Election.
Yes, we can vote for ‘Independent’ Candidates in any election where they have put themselves forward.
But as things stand today, Independents rarely have the resources, knowledge, understanding or support to run a campaign for a Parliamentary Seat. Because trying to compete with ‘organised’ Political Parties is too big a task for one person to do over this kind of geographical area. Unless there is a very big local issue, or the candidate has a name and level of public backing that would really make them a ‘shoe in’.
Regrettably, we are all playing a part in the political problem.
We have just accepted that ‘That’s just the way it is’. When in fact, we could actually give ourselves and our communities a very different Political Choice as soon as the Next Election. IF we got involved with other People in Our Local Communities and worked together to provide everyone around us a real choice*.
Politicians represent the Parties. Not the People.
The Political Parties select People who will do what they are told and will either not question it, or will vote or be ‘whipped’ to vote the way that they are told to, usually with the threat that they will lose their seat or be passed by for promotion, if and when they try to not comply.
People who want to be politicians today rarely have service to others in mind. They want the job, not the responsibility and they are in Politics only to serve what they believe in, what’s in their best interests and ultimately only themselves.
Myth No.8: Supermarkets are driven by delivering value
As I write, the first seasonal Christmas ads for the big Supermarkets are already appear to be in circulation.
The dedicated aisles in Stores are already filled with everything that we have been conditioned to believe that we will want for our Christmas – with want for many of us being confused with need.
Loyalty cards, discount vouchers, coupons, 3 for 2, 2 for 1 and all these kinds of promotions are presented to us as ways to save money.
But the unspoken truth is that the Supermarkets set the prices and they will still be making profit on the goods that they sell us as part of any promotion they announce.
We get pulled in by these ‘offers’ and whatever we are attracted by, because of the benefits to us from whatever we perceive that they will be.
However, the only reason that the Supermarkets run offers and provide loyalty cards is so that they can sell more and keep selling more. Hopefully to us, rather than any of us choosing to go to some other Company’s store.
About a year ago, just after their latest turnover figures had been publicised, I did the maths on what a well-known Supermarket would be taking in profit, based on an average weekly shop and the company’s profit figures that were released.
On a weekly shop of say £100, the margin the Company was making was around £10 or 10%.
10% doesn’t sound like it’s a lot for a small business that might be turning over just a few thousand pounds a week.
But for a supermarket business making annual profits that run into the £Billions, £10 of profit on every £100 taken is disproportionately BIG.
If you take the time to consider these figures and what a small business is likely to receive, you will quickly appreciate why the big business model thrives and does so by finding it easy to offer ‘value’ that a small retailer – that could be our local Farm Shop – currently cannot.
This same business model is responsible for putting countless thousands of small businesses out of action. Taking away jobs, arguably much better customer service and the benefits that come from all parts of Our Food Supply being managed within our own Communities.
We have lost all of the untold benefits of proper local retail businesses so that big companies can make a lot of money and have the power to control the marketplace and supplies and continue to ensure that they do.
The value that supermarkets provide is just a Myth and no more.
It is a Myth that is only able to work in the way that it does because of how we regard money.
True value is far more than being about just money.
Real value is about the different parts of Our Lives that we overlook.
Because there isn’t an app, statistic, meme, popular thread, video or TV programme that is able to take count.
Myth No.9: The UK will have enough food in a crisis. We know this because we didn’t go hungry in the Covid Lockdowns
The Covid Pandemic, The Lockdowns and Social Distancing measures in response to it took place only 4 years ago.
However, despite these events being the source of so many of the impacts that we are still experiencing, Covid and everything linked to it is now treated as if the whole thing took place many lifetimes ago.
If you start to think back and focus, you’ll probably remember that flour, eggs and toilet rolls were running short or disappearing from Supermarket shelves, just as soon as the shops reopened, and the government published its instructions on how we were all now expected to behave.
We considered the absence of these Foods and ‘Essentials’ to be a ‘shortage’. But the truth is that we were not short of anything.
It appeared that the Supermarkets were short of some goods because of the way that supply chains work today under a system called ‘just in time’.
Just in Time is what’s known as a lean principal which many will have heard of as a business management tool too.
Just in Time cuts costs for retailers, manufacturers and any company that uses or works with stock, products or goods of any kind. By managing supply processes so that there is enough of everything to meet expected or planned needs and no more.
Supermarkets plan their business operations years, seasons, months, weeks, days and holidays, months if not years ahead.
And because of the data that Supermarkets are now recording about everything we do when we shop, Just in Time has become the basis of a fine art when it comes to planning and a system that they are able to rely on. Or so the Supermarkets believe.
What happened in the Lockdowns was our shopping habits changed. And they changed more quickly than any data could explain.
The issue was irresponsible hoarding in many cases. But the Supermarkets had never planned for Covid and so even the hoarding that we can be sure the Supermarkets would be able to make allowances for if they knew it was coming, was never part of the plan.
Yes, it took a few days and in some respects a few weeks for the shelves to look ‘normal’ again in every possible sense.
But the Supermarkets and The Food Chain as we know it, was never actually ‘short’ in a way where anyone went hungry.
The supermarkets just weren’t prepared.
If we were to experience the real shortages that war, a genuine pandemic and anything else that could close the UKs borders could easily guarantee, the Supermarket shelves would certainly empty. Many people and their families would quickly go short.
Covid and the shortages that were created unnecessarily were bad.
But in terms of a future crisis that is outside of political control, the problems would be like nothing we have ever seen.
Nobody is planning or putting the resources and infrastructure in place to ensure that we all have access to the basic essentials that everyone needs, in a time of national crisis that could now arrive and impact us at any time.
Myth No.10: The Supermarkets value UK Farmers and Food Producers properly
If you’ve been reading through this Booklet in the order it was published, you will have noted that we have already touched on the truths that underpin the relationship between Farmers and the Supermarkets.
However, it also important to recognise that when it comes to narrative creation and maintaining the narratives that are already in place, the Supermarkets and all the companies that manufacture or process Food for the Supermarkets, that they originally bought from Farms, are regularly advertising to tell us how much they value and support the Farmers that ‘grow’ for them.
Its almost as if it’s the way that you and I would expect Supermarkets to behave…
The proof of the pudding is in the eating. By reading industry publications like The Farmers Weekly or researching reports from any business that deals with or watches everything on agricultural markets that are being bought or sold, we can see that the money that Farmers and Food Producers are actually earning, after all their costs have been taken out, are wafer thin. IF that is any viable earnings exist at that point after all.
We talked about data harvesting earlier in the section ‘The Retailers: The Companies that make money by making food shopping easy for you’ and what the data retailers and the companies who buy from Farmers now have, enables them to do.
It is an uncomfortable truth to accept. But the situation exists where the companies that buy from Farmers can manipulate their contracts and arrangements to the extent that they have the same influence over Farming Businesses and Enterprises that they would have, if each of those Farms were just another site or department, and they owned them.
The travesty is that Supermarkets, Processors and Manufacturers have probably worked out to the penny what each of Our Farmers need to live. Based only on the Myth that is the National Minimum Wage.
The contract prices that the Farmers are offered by the buyers almost certainly reflect this accurately. And will be generously maintained, just so long as the Farmers continue to meet the targets that they have agreed.
Supermarkets, Retailers and those companies that insist they are there to support Farmers are paying lip service to public expectations and no more.
Yet we and our Farmers are poorer in countless and growing numbers of ways as the result of trusting them at their word.
Myth No.11: UK Farms aren’t suitable for growing the Food we need
In ‘Myth No.2: UK Farms supply 54% of the Food we eat’ we considered the way that different layers of The Food Chain Onion demand that our Farmers grow certain crops and that they grow certain varieties of those crops in certain ways.
A big part of what makes that Myth successful is that it helps convince us that there are many Foods that include Fresh Fruit and Vegetables that UK Farms are simply not able to grow.
The truth is very different.
If you were to undertake research into traditional crops, varieties and foods that can and have been produced across the UK, you will quickly see that the UK has the ability to supply all the Food that it needs, IF we were to focus Food Production on what we actually need, rather than what the pursuit of what profiteering tells us all that we want.
Need is the important thing to bear in mind. Need is not the same thing as want.
Here’s another from The Marine and Seafood Council that lists all the wonderful fish that is available from our brilliant Fishing Businesses located around the UK Coastline too.
Yes, there is seasonality to consider. But People have been living and thriving on the Islands that we call our home for thousands of years without ever needing to ship in or transport food in from overseas.
Any suggestion that our Farms and Food Producers cannot produce the Food that we need is no better than a Myth.
Myth No. 12: The Minimum Wage reflects what it costs to live
However, The Food Chain isn’t just about how Food gets to us.
A layer of the Food Chain Onion is also the question or questions that surround whether or not we can actually access the Food that we need – not least of all because of the pressing question “Is Food something that we can all afford?”
The truth is that the 2x healthy, nutritious, fresh and calory appropriate meals, that we all need each and every day, is something that not all of us can afford.
Many do ask the question “How can that possibly be, when the UK has a good Minimum Wage?”
The reality we face is the Greed-driven system we are considering only a part of within this Booklet, has effected just about everything else in and across our lives too.
The UK has a growing underclass of People who cannot afford to live independently, even when they work and receive the National Minimum Wage, without claiming Benefits, using Charities (such as Food Banks) or by going into debt.
The figures that the government and the people who advise them use to calculate how much the Minimum Wage should be, use average costs to calculate what any ‘normal’ person would need to live.
Yet ‘averages’ can be dangerously out of touch with reality. Not least of all because in this case they don’t take into account such changes as real-time inflation, local prices, what is essential vs what are luxuries, and what it really takes to live with the world as it is today.
So, even with the rise that will come in April 2025, this would leave a single person, working 40 hours a week, short by some £71.60 weekly – IF prices had not by then changed since October 2023.
And we know that they have…
With the way that our money-centric culture works today, we are often encouraged to pay for everything over the lifetime we have it, or on the basis that we can only get the best price by perhaps by paying over a year or longer, IF we contractually tie ourselves in.
This means that many of us must meet these commitments that we have made, whether we have an unforeseen change in circumstances, whether we experience inflation, and whether we then have enough money for food or not.
Because Food is one of the few things that we actually pay for as we go, if we do find ourselves short of money, some of what we eat is usually the first thing to go missing from the list.
Myth No.13: The Price we pay for everything reflects the genuine cost
Business and commerce have existed for a very long time.
It is only reasonable to expect that those who are entrepreneurial enough to take the risk and make the investments necessary for a business to be launched, to survive and ideally thrive, must gain some kind of reward that reflects this appropriately.
However, what is genuinely appropriate and what is considered appropriate today, when laws or regulations now exist to suggest otherwise – often because someone with influence has had them changed or removed – are two very different things.
They lead to very different outcomes for everyone who is impacted, whether they are aware of it or not.
Because something is ‘legal’ doesn’t automatically make it right.
We really do neglect to understand that deregulation is NOT good for everyone.
Deregulation is only good for those whose businesses have been deregulated.
The businesses and interests that have been able to influence politicians to remove and change regulations are usually the ones that need to be regulated most of all.
Meanwhile, Farmers, Small Businesses and Voters, who have no real influence at all, are usually the ones that are suffering because new regulations are being imposed that control what WE all do!
Deregulation of businesses that aren’t adding genuine value to supply chains of every kind adds unnecessary profit margins to whatever Foods, Goods or Services pass through their hands.
Just one layer of The Food Chain Onion adding cost without adding genuine value pushes the prices of the Food we buy up beyond where it should be.
That’s before we consider whether every other layer of the Food Chain Onion, beyond Farmers and Consumers, will inevitably add their own additional profit as Food ‘products’ pass through their hands and ownership too.
Regrettably, the approach to printing money that the previous Tory and now current Labour government has, means Retailers and providers of any goods or services that meet our Basic and Essential needs – like water and energy companies – can keep pushing up their margins. Because they believe the government will always find a way to pay.
This reality across businesses is now a very real problem for us as it is encouraging greed and the record levels of inflation that go with it in every direction.
The genuine costs of everything we need or that is essential to eat is massively overinflated. For no better reason than so many different 3rd party interests have inserted themselves into The Food Chain, where there is no need for them to be, where proper regulation and governance would otherwise stop them from being.
Ultimately, the problem reflects the way that we live and The Moneyocracy that life revolves around today.
Its all driven by greed.
Part 3: Perceptual Barriers; Solutions; Our Local Future
Situational Bias and Group Gaslit Isolation
Yes, these terms sound like a mouthful and they are. But its safe to say that they shouldn’t even exist for us to have to think about chewing on.
Situational Bias: the biggest barrier to change
A theme that the reader may well have noted throughout this Book, is that we are typically set in our ways, take for granted that everything is OK, and there is a culture-wide belief that somebody somewhere else has both the responsibility AND will use that responsibility to sort everything our for the best – as and when it needs to be sorted.
Prominently running alongside or more likely in the driving seat is the relationship that we have with money and the influence that it has across every part of life.
Many of us simply do not believe that it is possible for the world to even work without money playing the role that it does and continuing to have the power and influence that it does.
Because we are completely bought-in to the idea and belief system that tells us ‘that’s just the way it is’.
However, there isn’t just an alternative system available to us. Everything within that alternative system would be much happier, healthier, safer, more secure, just, balanced and fair to us all, too.
We don’t see it. We aren’t open to it. We get angry at the mere suggestion of it.
Because it’s a change that would mean life would work and resemble a very different way of being, with values and priorities that just don’t seem to make any sense with where we are now.
We have a collective Situational Bias, that is holding us back and preventing us from rejecting The System that is actually in the process of destroying everything in life that has any value or ‘real’ worth.
Group Gaslit Isolation: Being conditioned together to believe we cannot trust ourselves, alone
Theres a good chance that if you already know, deep down, that there is something wrong, not just with The Food Chain, but across society itself, you will have had moments – and possibly many – where you have watched, read or heard narratives being shared that you know are either wrong or deliberately misleading.
However, because the messaging is in the mainstream, you question if you are the only one who sees the situation that way, and then question if it is you who are wrong.
It may or may not be reassuring to learn that you are not alone and that the majority of people probably feel exactly the same way.
The problem for all of us is that unless we are really thinking about everything, what we are feeling and asking ourselves why we feel it all of the time, we are more likely to assume that its safe and reliable to ‘go with the group’.
In an age when we are too distracted to have the great social interactions that People once had with everyone in their Communities and those immediately around them, we look to our ‘leaders’ for direction on ‘what the group’ is doing instead.
For many, ‘the group’ and therefore ‘the leaders’ are the establishment, the mainstream media and the politicians, or alternatively the new public figures and celebrities with large followings and subscriber lists on social media.
What so many don’t realise is that the way that information is being used, manipulated and pushed at us from every direction has enabled a situation to exist where we are being gaslighted, not only to believe that we are wrong, but that we are also alone in what we think.
This Group Gaslit Isolation* means that we are likely to either follow the establishment narratives religiously and scoff at anyone who doesn’t.
Or, if we have reached a point where we know that the direction of the establishment is not aligned with what is best for us, we are likely to jump behind these new public figures or what are in many cases false prophets instead.
*If you have a better term to describe what I have called ‘Group Gaslit Isolation’, please get in touch and let me know!
Trust Your Instinct. Trust the Evidence of Your Own Eyes
Regrettably Situational Bias and Group Gaslit Isolation are effective tools that are effecting us all.
They are skewing our reason and judgement, because of the way that we have also been culturally led to believe that Truth can only be quantified and confirmed with real, tangible evidence.
It should by now be evident to us that evidence of anything cannot be relied upon and that absence of evidence is not evidence of absence.
Likewise, when regulations, rules and laws have been created, changed, implemented to legalise or legitimise the actions of those who are able to influence the processes and people who legislate, we can be sure that any evidence used to uphold any of them that serve specific interests rather than what is in the best interests of all, is questionable evidence in itself.
Just because something is legal, doesn’t make it morally or ethically right.
There is a very big difference. As we are now experiencing at significant cost.
Nobody has the right to make a profit
Profit and the greed that drives it are at the core of the problems that The Food Chain and every part of Society faces.
People who haven’t yet snapped out of the money-addicted-haze that has clouded everything meaningful in life will certainly snap at any such suggestion and will protest that this is what business and commerce is all about.
That may be so.
But there is profit that comes as a happy side effect or consequence of serving the customer well.
And there is the profit that is achieved, because that is all the business or organisation now focuses upon.
The majority of supply chains that are made up only of parts or layers that add real value and no more, can be and should be very healthy businesses. Because they have only got service and product delivery to customers at heart.
However, when businesses of any kind insert themselves into any supply chain, especially by using resources that only an already broken system has enabled them to obtain, they are taking from and making life harder for everyone downstream of their impact.
They are doing so without any morally or ethically justifiable cause.
Nobody has the right to make a profit. No matter what they have invested, speculated or bet on the ‘opportunities’ they have exploited.
This is especially so when the supply chain is like The Food Chain and supplies Basic Essentials that People need just to survive and enjoy an acceptable standard of life.
The People who create and manage the financial systems and devices, the shares and other tools like futures that are making them money from the Food Chain, when they are putting nothing with genuine value back in, may not know or ever meet the Farmers who are going out of business, or the People in poverty across the UK who are using Foodbanks.
They are responsible for what is happening and the disaster that is now unfolding, nonetheless.
The Alternative: A Farmer and Community Led Food Chain Revolution
Very few of us don’t know that there’s a problem.
In fact, many of us see the problem – as it affects us – very clearly indeed.
However, the solution is itself a problem.
Firstly, because so many of us don’t agree, understand or accept what the problem that must be solved really is.
Secondly, because many of us already believe that the solution to the problem as we see it, is also the best solution for everyone else.
Thirdly, because we have lost the ability to discuss different solutions to find the best answer or a hybrid of the best solutions where everyone can win and solve the problems that we share, because it’s easier to make everyone wrong who doesn’t agree that we are right.
Whilst I have spent many hours thinking and writing about solutions, what they would look and feel like and the steps that we will all need to take to get there, I have long been aware that the answers and therefore the solutions must come from us all.
Of the many reasons that we have reached the terrible state that the UK and the World is experiencing in every sense, the lack of real leadership and the insertion of people into government who are playing at being politicians, but have their own agendas, is right at the heart of the mess we are in.
Leadership isn’t a right. Its not something that can be bought. Its not something that belongs only to people who can pretend that they are special in some way.
But leadership can be a process that each and every one of us can play an active role in.
The leadership that we all need must come from the grassroots up.
Food and our Food Security is not only important so that we can live and maintain happy healthy lives.
Food sits at the centre of a different, people-centric way of thinking about life, where we have removed the damage that is done by the constant prioritisation of money and replaced it with values that put people and our needs first and fairly in everything.
The Food Revolution that is now essential and will save, revalue and reinvigorate UK Farming requires that UK Farmers take a leading role.
But it is the relationship between Farmers and The Members of their Local Communities that will matter most.
It is the potential that exists to build and rebuild local Food Chains and genuine circular economies that become the cornerstone of Local Community Life that holds the even greater potential to begin a revolution that will change everything for the better, throughout our system of governance and Life.
If you would like to know or discuss more
Who Controls Our Food Controls Our Future was never intended as a platform for any of the Solutions as I see them.
If you would like to read more about my ideas, experience and the solutions that I have published to date, please visit my Blog, Downloads Page, and Amazon Bookshelf.
I will be very happy to answer questions or discuss any of the content of this or any of my work with legitimate enquirers. Please get in touch by e-mail at acommunityroute@gmail.com
I will end here by saying only:
“It is essential that we all make ourselves open to new learning and that we are ready to listen to others. Because that is the only way we and the solutions now needed are going to be heard.”
Thank you for reading.
A Free to Download PDF Copy of Who Controls Our Food Controls Our Future is available immediately below. Alternatively, f you would like to purchase a copy to download for Kindle from Amazon (£1.99 UK Price at time of Publication), please find the link below the PDF version.