The ‘Great Reset’ is just 1 of at least 3 resets underway. We should all consider what the desperate attempts to reset the world actually mean
Everyone knows we are in a mess. We just can’t agree why
We are awakening to the reality that a conspiracy theory is no longer a theory and is certainly no longer a conspiracy, once everyone can see that whatever it is, is actually true.
There is much to ponder over the question of the ‘Great Reset’. In terms of who or what is resetting anything; why they are trying to reset it and what it will mean if any of them actually turn out to be successful.
As many of us are likely to realise painfully, very soon, the intended forms of ‘reset’ or ‘resets’ that are underway – and there are arguably at least 3, are relying on a lot more chance than they are anything that resembles any modicum of control.
Collectively, we may soon begin to realise that these planned ‘resets’ were just the manifestations of different forlorn hopes of what was once the very same new world order, now falling to bits as it loses control.
‘They’ know the game is up. That’s why ‘they’ are trying to ‘reset’
‘It was good whilst it lasted’ should be very much at the forefront of the minds of everyone with power, stood in front of their mirror, who is desperately trying to carve out a new future led by themselves today. Rather than whatever the sense of entitlement to continuing power and the accompanying delusions of grandeur that they are actually holding now.
You will not need me to explain how today’s media and the narratives that they so religiously convey would never share how vulnerable the establishment is now feeling. Nor any of the truths and therefore unspoken secrets that would actually explain to everyone how everything within the system does indeed work.
On this basis, you may also therefore be able to understand and appreciate that the last thing that anyone with power and influence wants the general public to know, is just how fragile everything currently is. How close things have been to collapse for a number of years, and how the almost constant flow of policy decisions and steps being taken that we are experiencing are actually a clear sign that the establishment is now in a very serious mess.
In real terms for us, the existing world order will continue to exist until the precise moment that it cannot convince the majority of us that it is there, still functioning and in control of everything, anymore.
Those who we are about to look at in more detail have known or been aware that ‘the game is up’ for a long while. Yet they are now in the process of attempting to create and implement a new world or new world order systems, that they then intend to lead and control.
World governance looks like a massive race against time. However, the reality is that they are all racing against events, forces, factors or whatever you feel comfortable calling factors, that are way outside of their control.
Reset 1: The reset that won’t reset the world as we know and generally accept it in the way they want
First in the list of the three resets, is what many will have heard and what those labelled as ‘conspiracy theorists’ celebrate as ‘The Great Reset’.
The Great Reset is being pursued, pushed, demanded and implemented by those involved with and aligned with the WEF (World Economic Forum).
In terms of the government and establishment figures who are ‘in on it’, the WEF ‘plan’ and what we now know as The Great Reset has, for a long time, been the only real ‘reset’ game in town.
There is so much that I could write about the realities of what ‘the few’ who sit beyond Western democracies and effectively ‘pull the strings’ of many different governments have done, that it would probably take many different books to get even remotely close to the detail.
The WEF are the group that we usually hear most about early each year, when the great and the good fall over themselves to head to Davos for a big meeting. Where it seems like an endless number of private jets, flown by everyone who is preaching at us to go green and look exactly the same get lined up.
These are the people who are responsible for the way that public policy has actually been formed and implemented for over 50 years, as part of a strategy or plan that has always been about a them and us approach to world governance.
These are the governing elites who use and manipulate existing ‘democratic’ systems to make what they are doing look legitimate.
They use a top-down hierarchical approach, that we believe to be all that it says, because elected representatives are technically still in charge.
Those who really understood neoliberalism and what the adoption of a FIAT money system, alongside the deregulation and manipulation of laws and rules to favour big business and profiteering that is under their control, also knew from the start that the life of the system it was driving was finite and that the wealth divide that it would necessarily create would eventually become too wide for even the uneducated not to see for all that it was.
Tools such as the EU (which has never been in anyway democratic but has been able to hide behind nationally elected governments so that it can perpetuate the lie that it has) have deliberately chipped away at the mechanisms, infrastructure and governance of sovereign nations. So that borders and basically anything that can give identity to people, groups and communities – i.e. the tools which are necessary for independence – have not only been removed, but then destroyed, so that there is little or no way back for any kind of revival of sovereign states, once they have been absorbed by whatever was supposed to come next.
What they didn’t bank on, was that the financial and monetary system would unravel in the way and with the speed that it has – helped in no small part by the responses of inept politicians to Covid and the War in Ukraine – and that events have now reached a point where the whole bus is about to go over the cliff, without the necessary tools of unquestioned societal control being anywhere near in place.
The front and belief that these people have not only had, but exerted through the governments that they have basically controlled for many years has been breathtaking.
In the majority of respects, all that they have been doing has been almost perfectly hidden in plain sight. Not least of all because control of the narratives and the media that share them with us has meant that the harm they have inflicted upon our own people as a consequence of their actions has been hidden. Whilst the impact of their behaviour on entire nations and peoples beyond their direct and desired sphere of influence has never been openly acknowledged or exposed to the people unwittingly under their control.
Here in the UK, people cannot earn enough to actually live on what the establishment dictates to be the Minimum Wage and the growing infliction of poverty amongst our own people, so that this grand strategy can be pursued, is troubling enough.
However, in many different countries abroad, the way that they and their kind have used money, markets, commodities and even wars to achieve these nefarious ends have not gone unnoticed.
With some of the more recent steps, that have simply taken things too far, there is a growing group of countries that have been considered to be outside the exclusive club that has been the West, that now see and have been actively working towards the implementation of their alternative choice of reset.
Reset 2: BRICS and a very unhappy world beyond ‘The West’
If you already think that what you are reading here is the stuff of conspiracies, it is more than likely that you also accept and take at face value, everything that the media tells us about events and what is happening in countries and across the world beyond what we know as the West.
The western narratives certainly don’t entertain or make suggestion at any level that our governments and the big businesses that are based across the west and which are traded here, have been exploiting every resource that they could capture control of. Simply by manipulating foreign governments, replacing them or invading sovereign states and taking over so that they can do pretty much the same thing.
Where the Western ‘few’ have done this already and taken all that they could through other ‘acceptable’ means, they have then artificially lowered, raised and even held prices of commodities, precious metals and currencies within the markets that they control, so that anything that these vested interests that are based in the west have needed to pay for has always been available to them for less.
This in itself is in no small contributing part to why the west is hated as much as it is.
The reality that we all face is that no matter how little we have been aware of what the establishment and those who control it have been doing ourselves, the people from these other countries who have suffered and gone without so that the few from the west can profit from them, don’t see any of us as being different from those who are actually responsible.
One of the most horrid parts of the whole sordid affair that the majority of populations right across the world do share in common, is that the only way that the western few have been able to do all that they have done, is by having created and implemented a financial, monetary and economic system that has effectively provided them with money that isn’t real and therefore money that they wouldn’t otherwise have had.
They have then used this money to buy up land, resources, infrastructure and even businesses that it would have been impossible for them to have done so otherwise.
Growing numbers of these countries from outside of the west have been progressively working together.
In recent years they have created another international group or body that you may have heard of which is called BRICS.
Two years on, I understand that the currency now has a name and is called The Unit; that it has already been tested in electronic or digital form, and that whilst Asian Countries in particular have been using the price suppression that our governments have stupidly played along with to hoover up and transport massive quantities of precious metals to the Far East, the BRICS Nations are also working towards the launch of a grain (and commodities) trading exchange.
Those who have been watching the evolution of BRICS will attest to the reality that very little of this was even on the cards during the last Trump Administration.
The ‘final straws’ have appeared and in turn broken the camel’s back, in the form of US Foreign Policy during the Biden Term. Which not unlike the actions of the Labour government in the UK today aren’t just an isolated one-off whose actions can be corrected once they are gone.
The policies that these governments have enacted are in fact the end of a very long downward chain of decisions that have been made to benefit and most recently save the skins of a few vested interests. Rather than being about anything to do with what is in the best interests of the people that they actually represent.
Any or all of the systems that BRICS are known to be building or working on have the potential to create financial and market chaos across the whole of the West and not just the USA, potentially within days if not hours of them being launched.
However, as plausible and as well thought out as these plans might be with the aim of effectively switching market and financial power to the East from the West, they do rely on what may prove to be the naïve idea that everyone in the West will simply accept the change and willingly step aside.
The real risk of a financial, market and economic collapse in the West, that is precipitated by BRICS systems or similar, is what western governments decide they (and therefore what we) should do in response, as the first thing that BRICS would almost certainly do is expose the systems that we have as not being in anyway real.
That means that we will have a critical emergency when it comes to the need for real leadership to step in and do whatever we will then need to do.
Reset 3: Trump is too Trumpian, too Late and too much of the same
Barely two months into the second Trump Administration and the flurry of headlines that policies such as DOGE have created, the noise and many distractions being caused are taking much of our attention away from the events that are unfolding around the world.
There is very little discussion or thought regarding what the result or outcome of Trumps ‘strategy’ will be. Not only in the long term. But critically within perhaps just the weeks and months that lie immediately ahead.
Many cannot see and fewer can accept that recent US Democrat Administrations under Clinton, Obama and Biden were all very much geared towards pushing a system that Trump appears to be destroying, overtly for all the ‘bad reasons’ that can be seen such as open immigration and woke policy.
Unfortunately, all those things that people didn’t like about the Biden Administration and those that contributed before, as well as all the recent governments in the UK, were just side effects or symptoms of everything bad in the centre. A direction of travel that has long since required growing chaos in all directions, so that the policies can be delivered which were their priority or genuine choice all along.
Politicians who are owned by self-interest and greed are all doing whatever it is that they believe necessary to keep the ‘Moneyocracy’ afloat.
It just looks different across different countries. Because the systems in each country are still different enough for a different approach to be required, IF they are to succeed in making the ultimate end game work.
In real terms, this means that the core direction is simply being rewrapped and represented differently wherever it is possible to do so, so that enough people will hopefully accept this ‘new’ way of doing things, until the real truth of even that is then exposed.
Regrettably for us in the UK, we are much further down the road than even the US.
Whereas Trump is doing plenty that gives the impression that it his reset is not only different, but that it will work and it will be beneficial, the situation here is that we are knocking on the door of the Inn that we have been desperately looking for, just as the sign goes up outside to say no vacancies and the landlord is calling ‘Time!’
Money has no real value, yet we have made it worth everything, whilst everything with real value has been made worthless by money
If you’ve read this far and the story that is unfolding is making any level of sense, you will also have some idea of the mess that we are in.
Not because all of these things are happening – because they certainly are. But because the next thing that comes to mind when you can see and accept the problem is that as things stand, there also doesn’t appear or feel like there’s any way out.
In my recent eBook Your Beliefs Today Create Everyone’s Experiences Tomorrow we journeyed through the opportunity to consider the different perspectives that everyone has; those perspectives that groups of people share; how shared perspectives are then perceived differently, and then what this all adds up to, or rather could add up to in the bigger scheme of things.
What is now beginning to become ever more apparent to anyone paying close attention to events that are happening around the world – and not just on our ‘accepted’ media channels, is that there are common themes amongst all the different experiences that we have.
These common themes demonstrate that everyone outside of the elite and ruling classes have many things in common that are being overlooked, missed and hidden by everything that the establishment has done and is still doing to create divides.
Money and the importance that it has as the tool that the establishment uses to manipulate, control and basically con the entire population is also the common factor with the elite groups or amongst the VVIPs whose fights are now breaking into the open as they take whatever steps they consider necessary on what they believe is their own respective pathways to control.
To summarise:
1. The WEF/UN/Known western establishment ‘Great Reset’ is falling apart because the elites involved have lost control of the FIAT driven monetary, economic and financial systems. Not least of all because they have either abused or failed to adhere to their own rules.
The UK could easily prove to be the first domino that falls because of the actions of the current Labour government that appear to have snapped into even closer alignment with the ‘plan’.
Whereas many other Western countries are openly resisting in what has manifested generally along more ‘right wing’ lines.
2. The BRICS ‘reset’ has been building, developing and evolving outside and beyond of our mainstream news view – even though you are likely to have heard BRICS mentioned at various times.
From the information available by doing web searches, watching and listing to podcasts that are available, it is becoming clear that whatever BRICS is going to do with a new currency, grain and commodities trading, and the precious metals that offer a very different and potentially anchored approach to whatever it will be that BRICS does, it could be launched and begin to create chaos across the Western world as we know it very soon.
3. The Trump ‘reset’ has been underway since the 20th of January 2025 when the returning President of the United States was sworn in and the new Administration got straight to work.
Trump’s reset is an attempt to shed or eject all of the bad and damaging policies and issues that were created overtly by the Biden Administration and to remove all the issues that people have not taken kindly to, such as woke ideology and everything that is currently being presented as being in a mess.
What is not so clear is that the plans being followed are also about retaining US hegemony and the status of the US Dollar as the ‘worlds reserve currency’, pretty much with the approach and thinking that bullying and bulldozing will overcome the resistance of a lot of very pissed off countries that will very quickly snap back into line.
Unfortunately, just with the example of the BRICS nations alone, we can already see that they see a pathway to their independence from the existing world order, and there is little to suggest that they will be happy to welcome it back – just because Trump is demanding otherwise.
***
It is reasonably safe to conclude that a system collapse precipitated by any or all of these 3 resets or indeed any other, will reach way beyond the scope of just the financial, economic and monetary systems themselves.
This is why our cultural focus upon money and the way that it has become the value mark for everything in life is not only dangerous. But has the potential to invite change and the chaos that goes with it on a level that has never been witnessed before.
If you were to have a conversation with a handful of different people and ask them for their view on the problems and what their solutions to those problems would be, it is unlikely that any of them would respond in a way that suggests that the existing monetary system and the way that we value money would be at its core. Even if they were to make suggestions that might at first glance appear to address the problems as they see them.
Even economists and highly regarded academics and researchers would fall into this category.
They share what we might call a situational bias that reaches across society and currently refuses to accept that the basis of what people are comfortable with (or benefit from) within the current system, would not or rather could not exist anymore.
It is important for those seeking solutions to understand that problems such as the exploding welfare bill, increasing poverty, the reliance upon debt and how it is considered ‘normal’, along with replacing jobs with new tech and AI are and would remain symptomatic of resets 1 and 3, with things likely to become worse much more quickly, if any collapse should be driven by a BRICS takeover.
Whilst any or all of the resets continue and appear to work, society as we know it will function less and less as we have known it – or at least not for the majority of the Western population whilst changes made under the resets favour some at much higher cost to many more.
Ultimately however, none of the resets can work permanently because of the disparity that they will cause. With even the BRICS reset working on the basis that it would switch one type of world dominance which is wholly unfair and unjust, for a completely different one which would only appear to be a switch of places for the specific VVIPs and elites who are involved ‘at the top’.
Moving away from chaos
Regrettably, it is very difficult and probably impossible to convince enough people that the way we are living, with the priorities that we have, is not only unsustainable and inflicting potentially great harm on everyone’s future. But that it is also only really benefiting the VVIPs and the elites, with the perceived material benefit to everyone else always proving to be transitory at best.
This means that things either have to crash, or other unforeseen events will need to take place that effectively result in the same thing and same experience for everyone, before enough of us will accept that the time has arrived for change and that change will not resemble anything like we have known before.
Until that point of acceptance, the elites and the VVIPs will retain control and continue to pursue every avenue possible to maintain and keep them in control.
Chaos will be the immediate result and the inevitable next step, with the alternative then being a power grab from opportunists who will prove to be even worse than the pathways of the 3 resets that we have now. OR the people and our communities can step up, take back power and determine the future for ourselves.
This is the only kind of ‘reset’ that we should ever allow or have.
Published in this second form as an eBook for Kindle on Amazon on 14 April 2024, From The Basic Living Standard follows here in the form of the original text, with some minor editing principally to allow publishing in online format and this PDF form.
First discussed in Levelling Level, published in March 2022, The Basic Living Standard has become a common theme of the eBooks that have followed that are listed with links to purchase and/or download as PDFs to read FREE under ‘More Reading’ which follows at the end.
If you understand that the way we value money and how money has become the benchmark in all things across life is the root cause of just about every problem the world now has, you may be ready to accept that meaningful change requires that our relationship with money and everything that places money at its heart MUST be thought about and acted upon differently.
The Basic Living Standard cuts straight to the bottom line and if instead of immediately accepting any thoughts you have that might sound like ‘This wont work because…’, and then repackage those thoughts as pointers to what The Basic Living Standard would require to change, you may then begin to grasp just how extensive the changes that are required for humanity to flourish really now are.
Thank you for your interest.
AT, Cheltenham, UK. 6 March 2025
Epigraph
Trust your instincts. Trust the thoughts, the feelings, the unexpected, unsolicited and unemotive words that ‘arrive’ in your mind.
Trust the messages that don’t suggest outcomes or results, but when trusted always deliver the better outcome for you and as you will only ever appreciate given time.
Trust yourself before all others, and when you find yourself ready to embrace truth that others contradict or don’t appear to believe in, remember that both things can be true – from your respective points of view.
Preface
Nobody has the right to make a profit
Government and politicians have willfully overlooked this truth for decades, whilst helping to remove the regulation and safety barriers that once helped to keep life for the lowest paid affordable to live.
Whilst many pour score upon the lowest paid and society’s most vulnerable and buy into the propaganda that their financial misery is somehow self-inflicted and that only they are at fault, the truth is that the prices of all the essential basics that we all need would never have escalated and reached the unstoppable highs that they have already, if the whole business and financial system hadn’t been manipulated to serve the interests of profiteering and greed.
We have all been conditioned and enslaved by money, the accumulation of material wealth and the status that goes with it.
These are the only things in this world that count. Today.
The function of every real business and organisation is to provide goods or services that support or improve the lives of people. Not to generate income. Yet the businesses that don’t do anything to support or improve the lives of people are the ones pushing up prices and making life for everyone else so hard.
This, the cost-of-living crisis and all of the UKs social problems have come into being because we have become obsessed with money as the key priority in life, rather than having values and humanity which are the benchmark of how a good life should be.
However, the world is changing, and it is changing fast. Nothing is certain in the way that we used to believe, and we are now experiencing a time of chaos and change that cannot offer any certain outcomes for any of us, unless we all embrace the need for meaningful change as a conscious and voluntary choice.
Money is God (But not for much longer…)
The FIAT monetary system that we have today has slowly been destroying our humanity and replacing it with commerce and consumerism since 1971.
FIAT translated quite literally means ‘let it be so’, and if the majority of the population already understand that the money that is holding them and their misery to ransom doesn’t even exist but is created out of thin air by their jailers, it is fair to assume that this tyrannical financial system that effects everything, would no longer exist.
FIAT is no better than a massive confidence trick that relies on those with influence and power gaining too much from their involvement to stand against it, and everyone else never understanding or asking the questions that would immediately make it fall apart.
Whilst FIAT has always been flawed, it has taken until now and the massive bouts of public spending that have been underway since the government responses to the Covid Pandemic, which have led to the runaway price escalation in every area of life.
This is the warning signal that the system is about to break.
The return to values and humanity
Because money has been our priority in everything for so long, we have lost sight of what the experience of having a good life is all about. We have quite literally forgotten our humanity and find excuses to apportion blame and see guilt in others who are struggling, when we are doing well – because when things are good for us financially, it’s all too easy to assume that everyone who counts in life will be doing exactly the same.
However, we are all in for a very rough ride and whether the establishment succeeds in their aims of introducing a new financial system of their own that will herald in an unprecedented level of human control, or we collectively wake up and reject their ‘leadership’ and replace it with something better that we can call our own, FIAT as we know it and the unsustainable way that we have been living may not yet be over, but it is certainly now at its end.
Rejecting the lead of money and embracing people-centric economics
Difficult as it might be to visualise a world that works with money in a very different way, there is no universal law that says one person has the right to exert any form of control over any other, even if the methods, the yolk or the chains they use restrain us using forms of fear that are carefully hidden from everyday view.
With the monetary habit or addiction regrettably now ingrained, we must embrace the opportunity that this period of inevitable change now offers, to create a new system, and to create and embrace new laws, that put people and specifically the essential or basic needs of each person, at the centre of life and of every business transaction. Rather than being like today, where those people ‘without’ or who have become vulnerable to the greed of others, are just considered to be a lost cause.
The Basic Living Standard and the way that it can be used to influence change throughout everything in life, offers precisely that choice.
Introduction
Life is our economy. Economics should never be our way of life
Wealth divide
We are living in an age when nobody should go without. There is wealth of a kind that the world may never have experienced before and living standards have reached heights that have extended human lifetimes massively, whilst drastically reducing mankind’s susceptibility to disease and physical ailments that were guaranteed to kill or be life-changing for everyone exposed, perhaps as recently as 100 years ago.
Yet poverty and the vulnerability that sits alongside it is relatively unseen and draws scorn, whenever those in need of benefits, the support of food banks or of other kinds of support demonstrate an experience of life that we believe to be intolerable and one that deserves punishment and guilt, because we somehow believe that we are better and that it could never happen to us.
This phenomenon isn’t new. Government of one kind or another has been legislating to support society’s poor since Tudor times. Despite all of the advances that include the industrial revolution and the period of rapid technical change that we have experienced in recent decades, poverty continues to exist. In fact, poverty is thriving. Yet few really ask the question why and nobody has dared suggest a real solution or fix.
We believe that for some to be financially rich, it is necessary for others to remain poor.
Uncomfortable and as disagreeable as this statement may appear to be, the actions of the culture and the society we live in and are experiencing today, tell us that this is our unspoken truth.
Yet this statement isn’t the truth. It is just how our experience of the world we live in today has conditioned us to think.
There is no need for anyone to be left behind. There is enough of what we need for everyone
As we buy in and commit ourselves to the rat race, consumer-led mentality that has been ruling the world and steadily taking over every part of human life since the end of the Second World War, we easily learn to lose sight of what is really important in life as our values switch from relationships, our community and our immediate environment, to seeking qualification and acknowledgement from the material world that now dictates everything from outside.
What we have forgotten and learned to overlook, is that everything we really need to be happy, content and lead very good lives is already available to us from all those things, and that the real answers that we are looking for can only come from looking within.
It is in everyone’s interests that nobody is left behind. It is because we have forgotten this that so few of us could argue that we have really prospered, whilst even those who believe themselves financially wealthy in today’s terms have actually been left behind.
We can all have the happiness we only believe to be available to those who are billionaires just by doing our bit to ensure that everyone has access to meet their basic and essential needs, without being forced to experience the fear, worry and anxiety that comes from debt, being forced to seek charity, or being beholden to and exploited by others who have embraced the idea that their own success can only be achieved at someone else’s expense.
This pathway of inescapable change is likely to result in the complete reform of our financial system and the money we use, alongside everything we know involving the way that business and industry run, and even our government and political system work too.
If we are to make the best of the difficulties we face and achieve meaningful change as the outcome, we must accept that we have all played a part in what is happening to some degree. Even if it is just down to the products we buy, or what we do or don’t do when it’s time for us to vote.
Understanding the need to change how we think about money and economics
Hear the words economy or economics, and you will probably have the word ‘money’ come immediately to mind.
But the idea that money = the economy isn’t really the truth.
The truth is that money is just a part of our economy.
Money should play a part in the economy, just like all the other things that we do and the interactions we have in any relationship that we have with the world outside of our door.
A twisted reality
Because we have been conditioned to believe that the economy is our life, it has been very easy for us to accept that there is a monetary value to all things, and that anything that cannot be given a monetary value, simply has no real value at all.
Life has literally become all about money. Money – and everything to do with it, whether it be power, influence, ambition and anything that can be considered to be material wealth – is how our world qualifies absolutely everything.
But the true cost of building our lives around money has been that we have forgotten who we really are and that we no longer place value upon the things that are really important in real life.
We are addicted to money. Money is our habit. Habits become our truth
Money is an addiction. An addiction like every other, whether it be alcohol, smoking, drugs, gambling or anything else.
Money is an addiction that brings nothing but misery whose lives are on the wrong end of its power. The deception of being happy and in control when we have more money that we need takes complete control of us but delivers nothing but pain when we don’t have enough of it and money becomes the only thing that we want.
As with people, our culture, community, and entire country (and World) has become addicted to the money myth and everything that surrounds it.
We are the drunk or drug addict that we have collectively become. Rolling around in a world we have allowed to become our own gutter, thinking all about the next ‘fix’, but with no idea who and what we really are.
Those who have experienced the realities of addiction know what comes next.
Remove the metaphors, and the collapse of everything we know is now knocking at the door.
This is who. This is where we are right now.
We can have a money-focused economy, or we can have a people-focused life. We cannot have both
Turning the period of crisis and change that we are going through on its head so that it becomes beneficial and meaningful through the experiences of constant price rises and the cost-of-living crisis will be horrifically difficult. Because progress is dependent upon our understanding and accepting that our destructive relationship with money is all about the way that we think.
We quite literally have to do ‘cold turkey’ to get over the money-based addiction that is destroying us and the world around us.
We MUST accept that as with every other kind of addiction, there really are no different levels of addiction involved.
There is no halfway house.
We either believe in the power that money has over us today. Or we don’t.
If we continue to maintain our belief in money and award it the value that we do today at any level, we will damn ourselves to repeating exactly the same mistakes of the past. No matter how much we do to correct everything in life as we have the opportunity to do so right now.
The Basic Living Standard and locality-based economics are the building blocks of the to a good future for everyone, rather than the pathway we are on right now
The Basic Living Standard follows Days of Ends and New Beginnings and builds upon the suggestions, ideas and principles that you will find mentioned there.
In the coming chapters, we will add further detail to the proposals already made that surround the creation of a new (or renewed) fully locality-based economy or what would be easier to imagine as being a large series of micro economies covering local communities and their geographical areas.
Whilst we could much more easily move to a locality-based system of economics voluntarily today – and it would be highly advisable for us to do so, for the purposes of this Book, it has been concluded that voluntary change will not be possible and that instead, this fundamental switch of systems and governance will instead hinge upon or be anchored to The Basic Living Standard.
The Basic Living Standard and related Basic Living Standard Wage are covered a little later.
Together, The Basic Living Standard and locality-based economics offer an alternative economic structure that that has the ability to turn every social problem and the difficulties we face in our relationships with the World around by refocusing both our thinking and our activities back to valuing people and therefore ourselves.
The alternative, which is a choice, nonetheless, is the passive acceptance of the changes that are now being dictated and imposed upon us by somebody, somewhere else, that will only make any sense to us for as long as we value money and everything that goes with it, above all else.
An economy focused solely on money and a Locality based Economy focused on values and people are mutually exclusive. We cannot have both at the same time.
There is no in-between or hybrid system that sits between either money or people-based values.
As such, the proposals built around The Basic Living Standard for the new world ahead and where we go next, really are the alternative to everything that is going wrong for us all now.
It is up to us whether we want to take control of the process of change so that we can reach that new world, or just accept the inevitable change as it comes to us each day anyway and whatever that means for our quality of life in the times that lie ahead.
Part 1:
The Principles of the Basic Living Standard.
The Basic Living Standard is the foundation of a locality-based economy that puts people, values and humanity first
There is one fundamental rule of a system that will be and remain balanced, fair and just, that works for everyone:
That every rule and law remain subservient to and respectful of the Basic Living Standard, and that its existence or impact will not compromise the principle of The Basic Living Standard in any way, no matter the relationship.
The adoption of The Basic Living Standard, whether through a resetting of the current system of governance or as the result of everything we know stopping and then starting all over again, is the act of completely overturning the top-down or hierarchical system of governance.
Implementing The Basic Living Standard will turn the mechanics of the whole top-down, hierarchical system on its head, so that the system becomes ‘grassroots-up’.
The Basic Living Standard is the rule that puts people and values first.
It will end the prioritisation of money, the disproportionate accumulation of material wealth, the abuse of power, influence and of gaining more of anything and everything before considering anyone else.
A fair, balanced and just society can only operate by maintaining a fundamental benchmark for equality across the system.
This can only be achieved by creating and maintaining a framework of governance and rules that ensure the material independence of each person cannot and will not be compromised by either the action or will of any other.
It MUST be the primary objective of the community and any structure of governance around or beyond it, to ensure that this principle is maintained at all times.
By adopting and maintaining the principle of The Basic Living Standard, the overwhelming number of societal problems that we face today will be addressed.
As long as the individual remains respectful of the dynamics of the principle of The Basic Living Standard which is and always be ‘treat others how you wish to be treated yourself’, almost everything that needs to be fixed, needs answers or requires solutions will create its own fix.
The Basic Living Standard (BLS):
The Basic Living Standard is a formula or form of words designed to ensure that every person, no matter who they are, will have the unhindered ability to sustain themselves independently and without help.
The Basic Living Standard is summarised as follows:
Each person working a full working week must be able to feed, house, clothe and provide adequately for their own travel, whilst providing for all their essential needs, without credit, loans, benefits or third-party support of any kind.
Every part of business, charity and civic life MUST prioritise The Basic Living Standard as its focus and run with this priority in mind at all times.
For absolute balance, fairness and justice across society, the commitment to that system of balance through fairness and justice to each person MUST be absolute too.
How the Basic Living Standard (BLS) will work practically through the Basic Living Standard Wage (BLSW)
The Basic Living Standard (BLS) is based on the proportional division of what a working adult would earn for the equivalent of a working week in the lowest paid role.
The BLS Wage MUST be equal to the minimum amount necessary for that same adult to live safely, securely and healthily in a self-sustainable way, without the need of any kind of subsidy, the requirement to engage in debt, or the need to fall back upon charity such as food banks.
Money-centric thinking makes people-centric thinking feel impossible
The immediate response to the suggestion that the whole system is built around the lowest paid being financially independent in every way is likely to be, ‘That’s not the way that wages work. We get paid and then we see what we can afford!’ – or similar.
This is the thinking of the money centric world that we are experiencing today.
It is the thinking of the old age.
It is the thinking of the system and the governance that we are now leaving.
It is the thinking of a system that is about what’s best for somebody somewhere else.
It is the thinking that always prioritises someone other than us – all too often without you, me or any of us realising that’s the way that it always works.
Once the framework has been established that says the first rule of the new system will always be the BLS Wage, everything that relates to or relies upon what workers are paid, will have to redirect, recalculate, reform, reset or even restore to values that reflect what the lowest paid can afford, rather than the profit that any business decides it may be entitled to make.
The BLS and The BLS Wage will mean that personal freedom through material independence will be assured for each person and no longer be threatened by the actions of those who abuse the power and influence that they may have.
The BLS Wage and The Basic Living Standard will ensure that greed, profiteering or the accumulation of disproportionate wealth of any kind will no longer lead the way for everyone in how they conduct their lives.
Personal Freedom through material independence is how life should always be.
The mechanics of the Basic Living Standard Wage (BLSW)
In Days of Ends and New Beginnings, we discussed the basic needs for each person to function and survive.
Foods, goods & services that meet each person’s basic needs are essential.
Essential Foods, Goods & Services are what each of us need. They are not what we want.
What we need and what we want are two very different things.
The Basic Living Standard is a benchmark that allows each person who genuinely wishes to work to live, rather than live to work, has the choice to do so.
Through receipt of the Basic Living Standard Wage, given by employers in return for providing the most basic functionality to fulfil the most basic role, each person can live and maintain their own personal freedom through material independence.
The Basic Living Standard is not inflationary. Therefore, the Basic Living Standard Wage is not inflationary.
If an individual wants to earn more than the Basic Living Standard Wage, they will have the option to gain more through the accumulation of skills, experience and/or time served that they can then offer to fulfill the needs of business and/or the community.
Each person can fulfill a role that requires a greater level of skill or experience once they have it. But that role cannot change or be awarded a higher wage, just because it’s what the employee wants.
If the principles of The Basic Living Standard are followed, the highest wage within any organisation will find its own natural ceiling.
However, reaching this point of balance will take time and in the first instance, it is suggested that the highest paid employee or income earner within any organisations should not receive a gross income larger than the Basic Living Standard Wage any greater than five times (5x).
Breakdown of the Basic Living Standard Wage (BLSW):
The following Table provides a suggested breakdown of how the BLSW should be apportioned:
The Essentials:
% Proportion of Income / Time (Suggested)
Basic Food
20
Accommodation
20
Utilities
10
Healthcare
5
Transport
5
Clothing
5
Communication
5
Entertainment
5
Savings, Investments & Other Eventualities
15
Taxation and/or Community Contribution
10
TOTAL (%):
100
Figures of this kind may be unrecognisable in today’s terms. But that is because the cost of living has been pushed so disproportionately out of control and driven by the greed and profiteering of private interests.
Inflation only exists because the current financial system isn’t balanced, fair, or just. It allows anyone able to influence the system to do so, purely on the basis that doing so will enable them to make more – no matter the true cost.
The Reset or Great Reset: Recognising inevitable change and making it meaningful
In Days of Ends and New Beginnings, we referred to the period of change and crisis that we are now experiencing as a system ‘reset’, ‘restart’ or as a complete flipping of the system which has money at its centre, and which relates to how everything is governed and how everything works.
Due to the way that the establishment uses the media to create narratives and also the way that many of us have responded, we often refer to this process as ‘The Great Reset’.
Whether we see the danger of the message being conveyed by use of ‘The Great Reset’, the fact remains that World Elites and the World Economic Forum have been building a narrative around this term and it has become vital that we all recognise that ownership of this process of change and the future beyond it is ours.
The Great Reset is not theirs.
Reset or Great Reset – it doesn’t matter. Reset is likely to prove to be the most accurate term. As whatever happens, what is affected or however we look at it, unless the world is completely destroyed, there will be restarts, re-establishment, redirection and resets of everything at all levels, right across everything to do with life.
IF we take control of this process with the aim that the change will be good for all of us, everything will be corrected so that it works fairly and in a balanced way – as it always should.
As part of the price correction or system reset, each business and organisation must restructure their pricing so that it reflects genuine worker input, rather than the bottom line
With the collapse of the existing money-centric system taking place step-by-step, like a series of falling dominoes, where one is knocked and then they all follow, it may seem strange that the reconstruction process that will create our new world, could be achieved in a very similar way.
It is the adoption of The Basic Living Standard and with it, The Basic Living Standard Wage, that MUST be the first principle to be adopted.
Adoption of the Basic Living Standard Wage will serve to be the first domino that knocks over all the others that need to fall into place so that the Basic Living Standard becomes the benchmark for all.
Our system of governance only has to adopt and get the framework that guarantees The Basic Living Standard right, to set off the process that will ensure that it works and operates in every way that it should.
Once the Basic Living Standard becomes the principle upon which all rules and laws governing business and finance are based, all activities will then realign away from profit to people.
Putting the value of people right at the heart of economics and making every business and legislative process think of each person in this same way will be like a catalyst that leads to everything that is unjust, unfair or out of balance, being put into its correct alignment with the outcome that everything will work out right.
Defining the prices of all the essential basics that each person needs
Within the system based upon The Basic Living Standard, there are two forms or streams of commerce we can identify: The foods, goods and services that we need (The essentials) and the foods, goods and services that we want (The non-essentials or ‘luxuries’).
The retail or consumer cost prices of ‘essentials and every part of the process that provides for them must always correspond to the requirements of The Basic Living Standard in every way.
When the rules and principles of locality-based economics and the Basic Living Standard that underpin it are followed in every way, the entire system will function as it is intended to do so and as it should.
On this basis, business and industry would adopt the following basic formulas to identify the prices of essential foods, goods & services or their proportional attribution.
For purposes of illustration, this Table is based on the current Minimum or Living Wage (£11.44 per hour, per 40-hour week as of April 2024) and demonstrates the maximum corresponding prices or compounded values for essential goods and services, in today’s terms and based upon what the lowest paid are likely to receive for a full working week:
The Essentials:
Monthly % Attribution
End of Month Value £UK
Basic Food
20
396.59
Accommodation
20
396.59
Utilities
10
198.29
Healthcare
5
99.15
Transport
5
99.15
Clothing
5
99.15
Communication
5
99.15
Entertainment
5
99.15
Savings, Investments & Other Eventualities
15
297.44
Taxation and/or Community Contribution
10
198.29
For anyone attempting to gauge how unaffordable life is today for each person on the minimum or living wage and why we are in a cost-of-living crisis, this table demonstrates just how much they would be paying, if the minimum weekly wage were enough to support the lowest paid outright.
This table shows how wages would then be apportioned in a way that was both affordable and fair to cover the cost of basic essentials at the end of each month if the minimum wage could cover these costs in April 2024.
Please note that these figures assume there being no requirement for Benefits Payments (subsidy) or taking on debt (loans & credit cards etc.) in any way.
The figures and proportionality suggested would be agreed democratically before the Basic Living Standard Wage system is adopted and implemented.
However, given how the cost of essential basics would be apportioned fairly and in a balanced and fair way, it the variance is unlikely to be any more or any less that 1 or 2 percentage points either way (+/- 1 or 2 %).
Once adopted, the rates of apportionment will not be changed because one interest or another claims that their business or industry wants, is entitled to or must have more. Changes would only be permitted as any change to the way that we live dictates any related change to the goods and services that are essential for each person to be able to sustain themselves.
The prices of the essential basics each person needs MUST remain fixed
The relationship between the Basic Living Standard Wage (BLSW) and the prices of essential goods or services (or their accumulated value), MUST remain static, for a fair, balanced and just society to function and for locality-based economics, underpinned by the Basic Living Standard to work.
Setting the exact value of the Basic Living Standard Wage, versus the monthly value of each person’s essential costs is not the most challenging issue to be faced, once everyone is committed to putting people first.
In today’s terms, the minimum or living wage would have to rise or the current prices of essentials would have to fall to meet the requirement of meaningful change, one way or another.
We are emotionally tied to the perceived value of the £Pound ($Dollar etc.) as we experience it today. So, for the purposes of illustrating this people-centric way of using and valuing money, it may be helpful to use another form of nomenclature or currency in order to establish the Basic Living Standard and Basis Living Standard Wage, at least on a temporary basis.
Quality of life for everyone should never hinge on a name or label and in the next part of this Book, we will adopt a new currency value to help visualise this very different and much more beneficial picture of the future.
Part 2:
The Locality based Economy
The future is local
Few can see it; many would pour scorn upon it. But the future is local, IF we genuinely have the desire to live in a fair, balanced and just system, where we are all happy, healthy, safe and secure to enjoy the freedom to be in the most meaningful and human way.
We have regrettably become so used to the money-centric, consumerism-led world that we live in today, because many of our living generations have not experienced life in any other way.
We genuinely believe that the unsustainable way that we live life based upon what we want is here forever, and that having the next or newest available technology is what we need so that we can be the best that we can be.
But we are using money that few of us really have, all the time under the direction and adoption of a values set which comes to us from someone, somewhere else, using digital devices that plug us into a parallel universe which isn’t real, but we accept it as such because everything seems so much more credible when it comes to us ‘online’.
Consumerism and the globalisation that it opened the doors to is quite literally killing us physically as we eat foods that are increasingly bad for us, whilst the flow of meaningless information and opinion presented as fact are destroying our ability to be healthy in our thought processes and to look at every interaction or encounter with others in a helpful and human way.
The point has been missed or is being deliberately obscured, that the healthiest and most beneficial way for each person to live is to interact with, listen to, eat, work with and have relationships of any kind with people, places, goods, services and anything else essential to life – that we can physically touch.
We should only use digital technology as a way to improve life. Not so living life digitally becomes the way of life itself.
The future is local. Because it is only by adopting systems of production, supply and relationships built upon real interaction with the people within the communities that actually surround us, that we will be able to rediscover who we really are, embrace a life with humanity and values, and then build a new world around us which is balanced, just and fair.
The real value of money and cryptocurrencies (DeFi) today
Crypto or cryptocurrencies have become increasingly popular in recent years. But in their current form, they have a massive and potentially terminal flaw: Today’s cryptocurrencies are worth ZERO.
Today’s cryptos work on the same basis as the FIAT money system that they were intended to side-step.
The value of Cryptocurrencies is based only on what anyone using them, buying them or accepting them as payment believes.
For many of us, this is a very difficult truth to understand.
We only have to look at news in the media that suggests cryptos such as Bitcoin are worth tens of thousands (x10,000) of £Pounds, $Dollars or the equivalent in many other currencies or monetary terms to see what people believe they are worth.
Yet cryptocurrencies are not tied to anything of value. They do not have anything of value linked directly to them.
Even the arguably sensible idea of only creating a limited or finite number of them doesn’t answer the fundamental questions or realities of what a currency or any form of money is, and how they should really work.
Money is a unit of exchange. Money is a value transfer tool. Money is a medium and nothing more.
Money has become the benchmark that is set against everything in our lives. Because making us believe that the value of money is real has benefitted someone else’s greed for wealth, power and influence in some way.
With the FIAT Money system on its way to collapse, we are all going to go through a process of realising the real value of the things that we genuinely need, as opposed to the things that we want.
That process will lead to us rediscovering the true value of money and any form of currency.
When money or currency of any kind can no longer be used to buy anything, either because we simply don’t have enough of it, it’s not tangible, or because what we need is not available to buy, circumstances will force us to appreciate what the value of the things that we need really is.
The tipping point
Whilst a systemic and financial collapse may not appear to be a one off momentary event, or have the stop-start feel that the ending of one system that will have to be replaced by another suggests, the reality we face is that for what may only be a short period of time, it is likely that there will come a time when none of the currencies we use either in physical or digital form, will have any value when it comes to being able to secure anything that we need to buy or survive.
Despite what your immediate thoughts might be after reading that we might find ourselves having to function without any form of money, it is within the collapse of the mechanisms of the current money-centric system where the seedbed of the greatest opportunity to secure meaningful change exists.
When boiled down to its purest elements or the nuts and bolts of the current top-down hierarchical system, we can see that our belief in the money-centric system is based on the idea that everything we do or that we can achieve in life is about the value of money, the accumulation of material wealth, and the power and influence that supposedly goes with it.
At the point in this process of change when circumstances and practicality tell us through our experience, that this belief, idea, principle, motivation – or whatever you want to call it, no longer works, we will have reached a seminal moment.
This will be the moment in time when the light can shine through on the darkness of our current reality, and our true values and understanding of what life is and how it should really be will face an open door to changing life so that it is better for us all.
This is not about making light of what will happen when the World we know today, that runs on money in every way, simply stops functioning. Because money doesn’t work anymore.
It will be hard. In fact, it will be very hard.
But adversity really is the mother of invention. And it is at this point that we have the opportunity at the local, community level to establish a locality-based economy, founded upon Local Market Exchanges (LME), that will feed into and provide the basis of how a new system of governance works.
Locality based economics is focused on people. Not money. Not things.
The basic building block of locality-based economics will be the value that we place on each person in a very practical and measurable way: The input or contribution that each person makes.
Locality based economics is quite literally all about putting the value created by people first.
It is by founding and then building a system of locality-based economies upon the value of the input or the contribution that each person makes, we will successfully create The Basic Living Standard for All.
It will be the priority of the new system of governance to maintain The Basic Living Standard. As by doing so, the majority of the social problems that we have today won’t just disappear or be removed from view. They will be gone for good.
If money no longer works, the basic laws of trade and commerce will rule
So, let’s imagine we have reached the point where the financial system as we know it has collapsed.
Money simply doesn’t work. What happens next?
Well, people need to eat. People need to be able to buy essential food. People then need to be able to secure the basic essentials that they need.
With no money in circulation, or no money that has value in circulation, people will begin to exchange or swap what they have and have accepted they don’t need, or can do without, for the things that they do need and that they cannot do without.
No law, regulation or threat from any authority will stop this.
When people are hungry or need to provide, they will do whatever they can to secure whatever they need, and swapping, exchanging or bartering is a lot more civilized than what will happen if theft or violence becomes the next step.
The good news for us all is that whilst the system may have collapsed around us, the technology and infrastructure are unlikely to have disappeared.
The issue we face is that the technology and infrastructure isn’t currently set up to work in a very localised or microeconomic way, when this is how we need technology, infrastructure and the governance that oversees it, to operate so that it can help and support All of us.
The emergency birth of Local Market Exchanges and Local Market Exchange Platforms
We should all feel confident that we can survive and thrive through the coming years and months.
We can all play an active and positive part in creating the new system that is balanced, fair and just for all, because much of the creative and innovative thinking already exists that we will need to build every part of it.
It is just the question of what, why and who people will be doing their bit for that has to be settled before work on our new world and the locality-based economy can begin.
If the moment is reached when money doesn’t work for the majority of people, events could unfold in a number of ways.
A note of caution: Please look kindly at anyone who loses their shit in these circumstances. Desperation doesn’t excuse poor behaviour of any kind. But it does provide good incentive to organise anything and everything that we have available to our communities and the people within them, as quickly and as efficiently as we can.
The first step to maintaining civil order is to pool everything that the community has available and to be fully transparent about what the community has, and how it can and will be shared.
If events should result in a situation where people are going hungry, transactions cannot be based on exchange, and must be based on the simple act of sharing all that we have and don’t require to meet our own immediate requirements.
Genuine help cannot ever be provided on the basis of what others can ‘afford’.
The next step is to create a system of fair exchange, that functions on what everyone can give, or what they can trade or barter.
The principle value of this exchange system, or Local Market Exchange, will be based on the time, skills, experience and basic labour that it took to provide whatever the essential foods, goods or services being exchanged might be, or what it would be when the complete process of producing that food, those goods or services would be, when considering the process or supply chain from end-to-end.
The creation and development of the Local Market Exchange will take place in two primary stages:
Bartering & Exchange of goods, supplies and services that the community already has available, or which it has the ability to grow, manufacture or provide, and
The creation of a new localised currency linking, anchoring or pinning transactional value of foods, goods and services directly to the number of people and/or the contributions (input to the system) that they make.
Bartering & Exchange
There will be a transition between the thinking that people have today – the current money-centric ‘value set’, and where it will end up – the ‘people-centric’ value set.
During this process of transition, where it is likely we will experience shortages, through necessity people will want to use goods that they have but do not need to exchange or swap for the foods, goods and services that they do.
To maintain order and promote community cohesion, communities will be required to create markets in a physical form, to allow bartering, swapping and exchange to take place in an open forum that supports transparency of distribution for all.
Historically in times of shortages, black markets have always thrived. But they are also representative of the same power structure that top-down unfairness and bias creates.
It is essential that the communities come together to provide a support structure that ensures transactions of any goods or services deemed essential to each person are made available to all.
Beyond ensuring fair distribution of everything each person needs that is available, the creation of formal exchanges will ensure that any goods or services that can be considered beyond what is essential – i.e. anything that anyone wants to trade, are exchanged in a way that reflects the newly developing local economy, and doesn’t change hands at a level that continues to promote the money-centric value set that we have moved away from.
The Basic Living Wage has been constructed, so that the process of calculating the true value or price of any essential foods, goods or services will be as straightforward as possible within the new Local Market Exchanges and locality-based economics.
As discussed in Part 1, it is the apportionment of essential basics in relation to the Basic Living Standard that is most important. The money or currency adopted will literally just be a method of exchange – not a device that can be used to manipulate the price or value of anything that is essential to life – and can therefore be massively exploited, as is the case today.
Developing new local currencies (Cryptocurrency, DeFi)
The Basic Living Standard and Basic Living Standard Wage create the basic principle, guidance framework or directive for the operational priorities of Local Market Exchanges and how governance of locality-based economics will function.
All transactions anchor to or hinge upon The Basic Living Standard, a universal benchmark, which through the mechanism of the Basic Living Standard Wage, provide the basic rate of exchange between all local or decentralized currencies, or any umbrella, centralised or connective currency linking them all, as the basic unit of value remains constant throughout.
A currency that works on a fair, balanced and just basis MUST correspond exclusively to its own system of governance.
The fairest, most balanced, just and most democratic form of governance is where power has been attributed and responds in its most local form.
As such – despite the commonalities between different currencies, the power to govern local currencies must remain in local community hands – not for the purchase of essentials – but so that non-essential or luxury goods, can be exchanged at rates which correspond to the idiosyncrasies of production in their very localised form.
Beyond the practicalities of the requirements of the Local Market Exchange system, it is also ethically correct to keep the balance of power that accompanies use of currencies and finance in their most dispersed, local and transparent form, so that they cannot be used as a leverage tool within an oversized governance system that relies upon coercive control.
Local decentralised finance (DeFi) in the form of both paper or coin and local blockchain derived cryptocurrencies, based on an intrinsic population-based value and linked only by the Basic Living Standard, will assure our personal freedom from economic tyranny, in the most basic sense.
Supply chains of every kind must always be as simple as it’s possible for them to be. As it is through the accumulation of additional stops or steps in a supply chain that don’t add value, but add additional and unnecessary costs, where so many problems begin.
The roles that each person has within the locality-based economy will be redefined and reconsidered as the evolution of our new system takes hold.
Some forms of employment that are today highly regarded for all the wrong reasons will no longer be ‘needed’ and will no longer have any reason to exist.
Using Tech and AI for good: Developing the Local Market Exchange app
If you are one of the many people with an interest in new currencies, new ways of living and a new (or a return to) people-centric way of living you will already appreciate that a process of change and chaos is underway. Even if you are not sure what it all means.
Many of us find the idea that massive change can happen without us even being aware very challenging. So, the suggestion that the world we know could change in just about every way imaginable step-by-step is equally hard to accept. However, we all need to be open to the reality that the collapse of the system or any part of it doesn’t necessarily mean that absolutely everything stops.
Within the process of change that we are now experiencing, it could well be the case that because the world doesn’t stop many of us will continue to believe that nothing has changed.
This creates two specific dangers for us all:
That the people who believe nothing has changed will stand still, do nothing and allow those who have created all the social problems that we have now, to dictate and recreate a system that continues to work only for them, and:
That when things do reach a critical point and we are experiencing social disorder, people will not look to themselves and to our communities for the answers and the solutions, and instead will continue to listen to the same old sources and go around in circles – back to point 1!
Preparation today, is and will be one of the most effective ways to counteract and lessen the risk from the impact of change, whether that change is step-by-step, or should happen as part of a recognisable event.
More importantly, preparation today is the best way to help ourselves, the people we care about and everyone within the communities where we live.
There is no doubt that the long-term success of the Local Market Exchange and within locality-based economies will require the development of a new app-based exchange systems for foods, goods and services, and that these are fully interactive and linked to or with the fully localised or decentralised currencies that we need to create and correlate them with.
In time, Local Market Exchanges will require a localised or franchised version of an app that works as follows:
Operates within geographical parameters that are definable using existing postal codes or GPRS
Allow an item (or group of items) to be swapped directly for a rate of currency to be agreed, OR another item (or group of items) IF the two parties involved in the direct transaction should agree
Allows a source of community governance to set the values of basic or essential foods, goods and services, but prohibits any other kind of change
Shows what essentials foods, goods and services are available collectively to the community transparently at all times
Makes any goods that are not essential to community members, (which could be the surplus of otherwise essential foods etc.) available to other Local Market Exchange Franchises – in the order of prioritising immediate neighbours first
Is based on a membership structure that requires sign-in and acceptance of all terms
That will either be or can quickly and easily become fully interactive with a new Local Digital Currency that is directly linked to the number of ‘members’ in terms of the structure of its value, with the ability to change or rescind those values on the membership status of each member of that community group
That is fully open source
Each ‘franchise’ will be owned by the community that manages it, with a salary to be paid from the local governance body to those administering the system on behalf of it
Locality based economics revolve around the mechanics of a genuine minimum wage
The Basic Living Standard is based on what we would today recognise as a genuine minimum or living wage.
Genuine, because the Basic Living Standard is a minimum wage based on what it costs the employee to live and to support themselves. NOT on what the government has told employers it is acceptable for them to pay, which is less today, than it costs for anyone to live independently with all their essential needs met without benefits, charity or going into debt.
Today’s minimum or living wage is just a sum that is set by the government as the minimum amount per hour that every employer must pay.
The Basic Living Standard instead tells suppliers of essential foods, goods and services, what the recipient of The Basic Living Standard Wage will be able to pay for everything that is set within the standard. Suppliers will not be able to charge more for essential foods, goods and services, because The Basic Living Standard will be a universal framework rule.
It will be a legal requirement that every supplier provides essential foods, goods and services of some kind.
‘Luxury’ or ‘non-essential’ products must always be the secondary purpose, not the primary purpose of any business or organisation.
No business will be able to develop their primary business, based on what people can ‘afford’.
Valuing each person and the contribution they make
Through the creation and implementation of The Basic Living Standard, we will give back the real to each and every person who contributes to the community by working in any role, no matter how much it is paid or how it might be perceived.
It is essential for everyone to recognise the value to all of our lives, that contributions made within the most basic of roles actually have.
People who pick fruit. People who empty our bins. People who fix the roads. People who stack the supermarket shelves. People who deliver parcels and takeaways to our doors. People who make and serve our coffees. People who serve us a pint in the pub.
These are the people who undertake all of the very different tasks that make our life experiences easier in the real and everyday sense.
These are the people who must be recognised through the award of The Basic Living Standard Wage, so that contributing to all our lives by filling any of these roles can be a genuine and happy lifestyle choice.
The value of currency is anchored to the value of the contribution or input that each person makes
Money and cryptos or digital finance today have no real value, other than what any of us believe.
Today’s money or currency system may now be over, even though it hasn’t ended yet, but that doesn’t mean physical money in the form of paper/coins and cryptocurrencies won’t have a place in our future.
Local digital currencies, built on a Local Market Exchange platform or exchange, will be the best way for our communities and a world built on locality-based economics and microeconomies to thrive.
To make any form of currency work properly, it is necessary to give or attribute a system around them that underpins their value as a medium or a unit of exchange.
The basic unit of value in locality-based economics is the Basic Living Standard Wage, or any part or unit thereof.
However, the figure or the specific values agreed for The Basic Living Standard Wage is not the important factor.
Once the whole system works around The Basic Living Standard, the figure itself is a technicality.
It is the value or de facto guarantee that we attribute to the Basic Living Standard, where the importance of the whole principle must be placed.
Foundations of Value in locality based economics
For the purposes of illustration and suggestion, we will create a new unit of currency for locality-based economics and the new system itself.
We will name the currency a ‘Goal’ and give it ^ as its symbol.
So, if we begin with the BLSW being set at 75 units per agreed working week, it would be written like this: ^75.
^75 is the weekly rate of pay that each person will have available to them as a gross wage, from working a 40-hour week, before any deductions are made.
To establish the new system, each person within it must be given or awarded a residual value, so that the total value of the currency available within the system is always proportionally and directly related to the number of people who exist within it.
So, at the establishment of the new system, let’s say each person is awarded ^75.
The ^75 apportioned to each entrant is added to the Local Market Exchange balance sheet, so that an overall ‘market value’ and record of the ‘Goal currency’ in circulation always exists from that point.
The entrant can spend the ^75 or begin using it as a medium of exchange within the Local Market Exchange immediately. But the entrant can never withdraw or draw into this sum in cash or equivalent form.
When the entrant leaves the system, the ^75 must be removed from the Local Market Exchange Balance Sheet.
Newborn babies (and children under 14) would be added to the system @ ^25, with their ‘account’ being managed by their parents or guardians until they are 14 years of age, with a further ^50 added to their own independent account.
Whereas the above table illustrates monthly and annual equivalent values of all essential cost centres, the table below uses basic foods to show what the daily allowance (maximum) would be:
Essential Foods
Weekly Allowance ^
Daily Allowance ^
Meal Allowance ^
Basic Food
15
2.14
1.07
Essential basic foods are quite literally the ‘meat and two veg’ or very basic, healthy food options that are available, or will become readily available, once locality-based supply chain structures have been (re)established to create the microeconomies that our new localised world will require.
Once again, these are the foods that people need. Not the foods that people want.
Essential or basic foods typically remain identifiable in their prepared (cooked) form, with they were when they were in their pre-harvested form or the condition in which they entered the food chain.
The exceptions are good basic foods that have been through traditional forms of processing, such as bread and basic dairy products. Foods that can be produced through processes that can be powered by hand, or using energy in very sustainable forms, through processes of milling, baking or churning, that can be powered directly by wind or by water, without any reliance upon electrical power or energy in any other form.
Please remember, it will be perfectly normal to look at these figures and think ‘that doesn’t sound like a lot’. But that thinking relates to how things operate today, within a money-based system.
Locality based economics is people-centric or ‘people first’, and values driven.
The value of everything will be determined by people. Not by ‘market forces’ – which is profiteering or greed using another name.
Community Contributions: Our contribution to address shared need across the community
Another change that will be necessary for us to achieve a workable Basic Living Standard is our relationship with charity giving. How we pay for services in the community, and how we all give back or contribute in ways that give us ownership or a stake in the success of the society we are part of.
The fairest way to achieve personal buy-in and a pay-off that creates a positive impact on the world around us that we can see, will be for each person to give the community 10% of our working time or income – or the equivalent of one-half day working per week, through Community Contributions.
Many of us could easily use the specialist skills and experience that we have to offer during a three-and-a-half-hour weekly contribution of massive impact and contribution within public service delivery. We could also volunteer to support charities and public organisations with three and a half hours each week of whatever help they may need, where we cannot.
By providing such help and support, through a new local community services hub, linked to the revamped and localised system of governance, we will reduce the cost of the local public services that we still need. We will reduce our reliance on ‘professional’ government staff, and we will all be able to play a part in improving the experience that we all have of our local environment, which will help us all regain a healthy view and respect for all the public services and infrastructure that we share.
Community contributions: A public sector run by and for us all
The system of community contributions will allow the cost, influence and involvement of the public sector to be returned to the level where it should be, with its focus being service to the community and not as a business or sector in its own right as it is seen today by too many to be.
There will always be a need for full-time roles. But the emphasis will return to front line professionals that carry out purposeful and dedicated professional roles, such as Police Officers, Doctors, Nurses, Firefighters and Paramedics, rather than disproportionately sized backrooms and systems of managers behind them, that refocus energy and resources away from what public services are actually there for.
Taxation & community contributions in the locality based economy
Taxation would run not on a Pay as You Earn basis (as in the UK today) or as a simple tax on income as it is earned.
Taxation would run as a flat tax at the equivalent of 10% of income, OR the contribution of one-half days’ work, within any basic role that the community needs fulfilled, or the equivalent professional skill that the individual can offer – if and only their skillset, experience or knowledge is something that the community needs.
Community contributions rather than tax would be obligatory for a period of 5 years from the end of each person’s period of full-time study or apprenticeship (vocational pathway), which would normally be 21 years.
The half day to be worked as a contribution to the community would be given ‘back’ at any time during the standard working week which would be mornings and afternoons on Mondays to Fridays and Saturday mornings too.
Employers would be expected to release staff during the week, with any such absence made up on Saturday mornings.
Working from home (WFH) sports, spiritual well-being and time off
In an economy where you work only to live, rather than being expected to live to work, we will all be much happier with the way that our days and weeks are broken down.
A working week will cover five and a half days and be the same for everyone within the locality-based economy, with only very few public services needing to be operated around the clock.
Working from home (WFH) or hybrid working will be normal for every form of employment where no physical presence is required, with those who have to attend their place of employment to complete their work doing so very locally and paid higher remuneration if there is any need for them to travel beyond their locality.
Saturday afternoons should be dedicated to community activities and sport, which will always be participatory for those who wish to take part.
Sundays shouldn’t normally be commercial or work-focused in any way and should be a day of rest and spiritual development in whatever forms each person would choose that to be.
Weekdays are used for illustrative purposes only. Different Religions place different values on different days of the week, and there is nothing contrary to the purpose of the locality-based economy if rest days or spiritual days should be defined as a personal preference or choice. In fact, the overlap is likely to be beneficial to the community, ensuring that the number of those working when others with shared priorities are not, are kept to the absolute minimum in every respect.
Back Page
We can only solve the problems that society faces if we give the lowest paid the means and opportunity to earn enough to sustain themselves independently and without the need for support.
The national minimum or living wage will never achieve this, because within this broken financial system, the nearer the minimum wage gets to the true cost of living, the faster the cost of all the essentials that we all need will inflate or go up.
We need nothing less than a paradigm shift from a money-centric system to one that puts people first in every respect.
The Basic Living Standard introduces the principle of Locality Based Economics and offers the basis of a new financial system in which we can achieve financial freedom for ALL.
The Basic Living Standard was the second book in a series that I began writing about three years ago in early 2022 and has been featured throughout.
Each of the Books that follow are a variation on a shared theme, working very much under the principle that it is not only possible but actually healthy to be able to understand, value and even hold different views or perspectives of the same situation or set of circumstances at the same time, whether that be in the Past, Present or Future tense.
Equally, it is also important to be able to consider different pathways for the future that sit beyond what many consider to be the obvious, simply because the obvious itself is usually inextricably linked with what has already been done and what sits in the past.
All of the following titles are available to purchase as complete eBooks for Kindle from Amazon using the links provided.
Where indicated, titles may also be available to download FREE as PDF Copies from my Blogsite in different forms, using the links provided.
If you would like to discuss any of the works listed, please get in touch.
You may have noticed that there is a growing trend for people to generate clicks on social media by creating long threads that tell interesting stories – many of which have already been told before.
One of them has popped up on my feed several times recently and outlines the predictions of some great contemporary sage of future tech who has apparently been proven right several times before.
The next prediction tells us that in no more than a few years, AI will have made everything so cheap that nobody will work and everything we pay for will cost just a few pennies and no more.
This prediction is popular. Because in today’s world everything relates to money.
Therefore, when people are handed the suggestion that everything they want will cost next to nothing, and there will also be no need to work, the immediate response and logic for just about anyone is to frame that in the way that we see, feel and experience our lives today or right now. Rather than considering what the pathway to that place will have changed in our lives and what our life experience will have then become.
The Moneyocracy or money-centric way of living that we are all experiencing today isn’t one where anything we need and certainly nothing that we want comes to us for free or without there being some financial-related cost of some kind.
Whilst the narrative that the establishment, big tech and big business would have us believe is that AI is here to make life much cheaper and easier for us all, the financial growth that the establishment’s pet politicians are so obsessed with and the picture of unfettered abundance for everyone that they want us to buy into, don’t go hand in hand.
Yes, there is of course the chance that the money hoarding elites are doing what they do today and that they have done everything that they’ve done in the past so that once they have optimal control of everything that we know, they will then benevolently give every one of us the perfect life experience that was always the aim. Which of course only ridiculous amounts of cash would allow them to do.
However, before we run away with that idea and think more about living our best material lives for free, there are perhaps just a few alternative truths that we all need to consider.
Money has made money by riding off the backs of the masses. First by making many hands do the work that enriched the few, through industrialisation and everything that came with it. Then by turning the mass population into debtors, exploiting the unwitting who have bought into the money myth themselves, so that the elites can continue to make ridiculous profits, just the same.
The system is very clever. And it is clever because it preys on the darker attributes of the human condition that make too many of us overlook common sense and basic logic when we are in receipt of money, wealth, position and shiny things. Everything that makes us live for a constant flow of temporary yet momentary hits that we have foolishly mistaken for what makes life and living feel good.
Addiction hides truths that are big, small and cover the multitude that sit between.
No matter our level or position within this carefully constructed top-down pyramid, the truth swirls all around us. But we remain blind to it for as long as we continue to be bought in.
So, in the sense of this coming ‘nirvana’ that AI is supposedly now promising us all, perhaps we should consider some of the more serious and consequential truths that we are almost certainly missing whilst we remain within:
The wealthy are only wealthy because of where their wealth sits within the hierarchy of the way that money and the wealth divide works against the rest of us today.
If the masses stop working, there will be billions of mouths around the world to feed and as many people to support with all the basics and essentials for life, just for people to continue to exist.
Even if machines are creating food, creating entertainment, providing transport, building houses and doing just about everything else we can imagine that has historically been done by hand up until now, there will always be a cost of some kind to pay.
The running, energy production, maintenance and replacement of the systems that would be required to enable such a massive workless population not only to survive, but to be sustained at what we would surely expect to be a good standard or experience of life, would remain very high.
Indeed, the cost of supporting billions of people around the world would still be much greater than many would imagine and would not be a cost that could be covered by playing with money and the way that people who are earning money today believe in the power of money right now.
In this sense playing with money means the way that the entire monetary, financial and economic system as we know works.
The ‘money’ and currencies we have today are part of the biggest confidence trick that has ever been played on humanity.
The whole economic system and the way money is created and managed within it is well and truly rigged.
The creation of the wealth, and the levels and scope of the asset ownership that the elites enjoy today would not have been remotely possible without them having and retaining the ability to constantly game the system.
Those running, managing and ‘in’ on the system use money that doesn’t exist to buy up everything that has real, non-monetary value to people.
This ‘ownership’ means that they will control our future and everything within it.
This has all been achieved under a system that they have created and manipulated using the establishment and the political and legislative processes within it to allow them to carry out what amounts to nothing less than legalised theft.
The wealth that has been created to enable this world take over by the wealthy can and will only achieve the aims of creating a utopian world if that world is inhabited by few enough to make the absence of money creation sustainable.
It will not be sustainable in any way, if the few have to manage and provide for a world population tomorrow, where the masses do nothing productive, become professional users and behave or act like farm animals or caged pets that exist in every direction and live all over the place.
Many baulk at even the merest hint or suggestion of there being some kind of plan for depopulation.
But anyone who understands how the money, financial and economic system we have today really works and where it is going, will see that depopulation of some kind is the unavoidable answer that bridges what is otherwise an unbridgeable void on the pathway to the outcome which has always been this Moneyocracy’s aim.
The only challenge they face is how to achieve this on a big enough scale without the masses ever awakening to the idea that national and worldwide crises can be planned and implemented by design. Just as easily as an entire monetary, financial and economic system that has led the majority of us to believe that those who don’t have enough of what they need to live today are the only ones who are at fault.
How is your view of the world different to other people?
What will tomorrow look like based on the view of the world you have today?
Would you change the way you view the world if you understood the difference between your view, other people’s views and what they could really mean?
These are all very important questions that most of us are typically too busy or distracted to even consider, let alone ask.
However, the consequences of us not doing so could be very profound, as the future will just happen to us unless we do so
Your Beliefs Today create Everyone’s Experiences Tomorrow invites you to consider a range of the different prevailing ways that people look at today’s world. How they came into being, and what – without change – they are likely to bring into our lives for our tomorrows.
Will you recognise yourself and what your beliefs today could bring to your future experiences?
Will you be happy with everything you believe?
Will you see your own perspective as very different?
Or will you choose to step forward into the future armed with the tools and power for change?
Why Farming is collapsing, Food Security is disappearing, and Myths convince Consumers that no problem exists
Introduction
In the few days since the 2024 Budget in the U.K., the issues surrounding the change of Inheritance Tax rules on Farms has touched Farm closures, UK Food Security, Food shortages, Food prices, support for Farmers, the mental health of Farmers and even the Farming Minister’s choice of wellies.
Other than the idea that wearing £420 footwear will put a politician in touch with rural life at grassroots level, every one of these issues is as real and as important as many others besides.
Sadly, however, it’s too easy for the broader list of issues to be tied to any one of the others. As is the case with NFU President Tom Bradshaw being quoted by the media in a way that suggests the Inheritance Tax issue and UK Food Security are one and the same thing.
Whether or not the NFU President actually said this, it was what the journalist heard, or it is what readers will conclude from the manner in which the article was written, the outcome will ultimately be the same. But it is not even a fraction of the whole truth about the UK Food Chain that even some of our Farmers and Politicians certainly don’t appreciate.
Everyone has a different perspective on Food and the issues around the Food Chain. As is the case with every issue that needs to be addressed within the public policy sphere.
Just like peeling the layers of an onion, without looking closely at the onion itself, it is easy from a distance to believe that the onion as we see it is all there is to see.
Yet each layer of that onion holds different truths, and the next layer that we may not be able to see, may present the story in ways that run contrary to the content of the last, even though we believe that it would be impossible for it to be so.
In the case of the UKs Food, Food Security and what is called The Food Chain, or the supply chain that does everything with the raw ingredients that make up our food and get it to us so that we can eat it, the Food Chain Onion has many different layers that need to be unpicked, before the whole picture and its implications can be understood.
Sadly, even academics and thought leaders who advise governments and train industry professionals don’t understand or have a real-world-perspectives about what each and every layer of the Food Chain Onion is really all about, how it works and what impact it has had, is having and will have on the Future of Our Food, and as such, the Future of People like you and me.
The Importance of Food
The truth that should be at the forefront of everyone’s mind is, ‘To be healthy, each and every one of us requires access to at least two nutritious, calory appropriate, fresh and properly prepared meals every day.’
Yet the reality is much different. We rarely think consciously about what we are eating when we are thinking about our next meal and will be influenced by what Food is available, what Food is accessible, and for a growing number of us, what Food we can actually afford, to eat.
The second truth, far more profound than the first is, ‘Food is as important as the Water that we drink and the Air that we breathe.’
Again, we live each day without applying conscious value to the importance of the Food we eat. Probably because the majority of us who are alive today have not experienced being short of Food or had to think about where our next meal will come from.
The UK can no longer guarantee the supply of an essential for Life
We take the availability and the access that we have to ‘Food’ for granted. But the Food Supply and therefore the UKs Food Security is at risk.
In fact, UK Food Security is fragile to a point that few of us are prepared to believe. And many of us don’t.
We should all be able to rely upon the people we elect to represent us in government having the skills, experience and cognitive ability to fully understand processes like The Food Chain and how they are influenced. But they don’t.
What is more, whether deliberate or because of stupidity, todays political classes are actively facilitating the collapse of UK Farming and the loss of UK Food Security.
The UK is fast approaching a point that if our borders were closed for any reason, for any prolonged period of time, there wouldn’t be enough food readily available in the forms that many millions of people across the UK would need, every day.
The threat to UK Food Security is very real. This level of risk and vulnerability to The UK Food Chain could only have been reached through deliberate intent or through a non-stop chain of ignorance or self-interest in public policy making that should be too ridiculous to believe.
Food Quality
The ongoing or continual availability of Food for People across the UK is critically important. However, just as important and overlooked is the nutritional and calorific value of the Food we eat.
A significant proportion of the UK Population believe that food is food and counts as healthy food, no matter what that food might be.
We have reached the perverse situation where unhealthy, heavily processed, highly calorific and low nutrition food is considered a ‘normal’ diet for many of us.
Poor quality ‘Food’ is more readily available, accessible and affordable in forms other than Basic or Essential Foods that resemble their original forms or source, and typically contain multiple types of ingredients. Many of which that will have been shipped across numerous international borders and processed in many different factory locations.
Eating poor quality and unhealthy ‘Food’ is considered to be ‘normal’ for no better reason than every narrative or marketing campaign we experience in daily life tells us that this is how the food supply works.
We are constantly bombarded with information flows insisting that we are very lucky to have access to such wonderful products that taste so good, as and when we want them and all for prices that everyone can afford.
Why would anyone want to trouble themselves with cooking and preparing food from the basics, when the basics are so expensive anyway and are a luxury that only those who go to Farmers Markets and Farm Shops can actually afford?
Narratives of this kind are where the steady progress of a Global, Neoliberal business model that swears the consumer is always getting the best value and the best price, crashes – or rather should crash down.
Food today increasingly looks less and less like real Food. Depends upon ingredients that are manufactured rather than being natural, and can only come from factory derived processes or megafarms.
It means that anyone not thinking about what these messages say will unwittingly believe that Small, Local, Family Farms – that DO have the potential to supply everything people need locally – are not only archaic and out of date. They are something out of history that a ‘growth’ obsessed economy can easily leave behind.
The ‘globalised system’ is highly profitable, and those who either control of benefit from it are uncompromisingly clear that the global model is in their best interests.
Because money rules, this ‘truth’ must be communicated and supported as being in the best interests of all. Even to the extent that traditional methods and systems that existed previously must be extinguished and erased. So that what those driving change control and what they want to control cannot be replaced.
Part 1. The Truths hidden by The Food Chain Onion
The Layers of the Food Chain Onion
It is normal to see The Food Chain as being the shops or Supermarkets where we buy or order our Food from, and simply understand that the Food probably came from a Farm.
This is how most of us perceive The Food Chain.
It’s the way we are encouraged to think about it too.
However, like everything in this World that touches our Lives today, the Food Chain is massively complex, and has many different interests and therefore agendas involved.
The Food Chain is very complicated, is multilayered and within those layers sit a range of different nuances too.
Describing the way that the layers work, function and influence each other may be best described as being like the layers of an Onion, or The Food Chain Onion, if you will.
Like the paragraph at the beginning of this section, few of us consider the true depth and complexity of the layers of The Food Chain Onion, even when we work within and arguably have a good understanding of layers other than those that include the Two Key Food Chain Stakeholders – The Farmers and Consumers.
It is easy to write off questions and concerns over UK Food Security when we take what we see at face value.
However, if we really want to understand why UK Farming and UK Food Security is at risk and why People are increasingly concerned, it is important to consider as many of the different influences or ‘stakeholders’ that exist in The Food Chain today. So that we can understand where the real priorities lie and how all those different influences work.
Welcome to the layers and hidden truths that are The Food Chain Onion:
Consumers: The People who eat the Food
The consumers are us.
We are the people who eat the food that is available. Whether we grow the food we eat ourselves, or we rely completely upon being able to visit or order from a Supermarket, takeaway, pub or restaurant, every time that we need to eat a meal.
We are the end user.
This means we are one end of a very important supply chain.
The fact that we all need to be able to eat at least 2x meals a day means that we all have the same interest in the Food Security and Food Supply issue. Even though very few of us currently see it that way.
Food is as important as the water we drink and the air we breathe.
Yet we increasingly take for granted that food will always be available and that those who control The Food Chain always have our best interests at heart.
What many of us do not realise is that the Food we eat and the eating habits that we have – often as a direct result, are making us sick.
What we eat and the Food that we are addicted to is unhealthy.
Poor, unhealthy Food is leading to chronic disease, debilitating health problems and in regrettable numbers, growing numbers of deaths too.
The healthiest food we can eat resembles its original form or source when it’s on our plate.
Unfortunately, much of what we eat doesn’t resemble its original form or source. Nor does it resemble the form that it would be in if it had been processed in traditional or the equivalent of ‘handmade’ ways, where nothing ‘manufactured’ or that cannot be found in an unprocessed natural form has been added. Such as Dairy Products, Breads and meat ‘products’ such as hams, burgers and sausages that only have ‘natural’ additives added.
Our role and the influence we should have on The Food Chain
Regrettably, the majority of us today behave as if we are just passengers at the end of the Food journey. As if we don’t have any choice or influence over whatever Food or ‘Food’ products come our way.
We just accept the choice that is given us, depending on what we can access or afford.
As the consumer, or end user, we are one of Two Key Stakeholders in The Food Chain.
Our influence, requirements and best interests should therefore be at the forefront of Food Chain Strategy, alongside that of The Farmers, who are the other Key Stakeholder.
The Retailers: The Companies making money by making food shopping ‘easy’
It cannot be understated just how complex the supply chains are that bring the Food Products that each of us buy or order from Supermarket shelves or storerooms.
The threat to Our Food Security and our Farmers wouldn’t be anywhere near as high as it now is, had it not been for the role that Supermarkets play in the UK Food Chain – along with that of the Processors and Manufactures who often sit directly between them and Farmers – which we will focus on in wider detail later.
The common misperception is that the Supermarket shelves will always be full. That they will be stacked with whatever Foods that each and every one of us considers to be our ‘normal’ choices to eat, each and every time we have reason to shop.
This is one of the greatest and most dangerous Food Chain Myths.
Money is the only thing that matters
It doesn’t matter whether we shop at one of the higher end Supermarkets, one of the biggest and most commonly used ‘Names’, one of the smaller ‘local’ brands or one of the European style discounters. The majority of these Retail businesses are owned by Shareholders.
Shareholders are often BIG money investor funds or pension funds that will typically invest heavily to gain influential shareholder rights within Supermarket companies.
Obtaining large shareholdings provides Big Money with power and control over the direction of the Supermarket businesses and how they behave in their relationships with their suppliers and customers.
This in turn has a direct and very serious impact right across The Food Chain.
However we view the Supermarket Trade and the tone of the messages, advertising and marketing narratives that they use and push at us in whatever way they can, particularly as we approach Christmas, the purpose of everything Supermarkets do is to grow and maintain profits, doing whatever they need to, in whatever way that they can.
Loyalty cards and ‘offers’
Yes, we all see the loyalty cards that the BIG retailers use and the ‘reduced prices’ that are now increasingly available only to those who have signed up to the card that the store we are shopping with provides.
Supermarkets make significant profit on the lower prices only accessible to us as ‘cardholders’, when we have ‘shown loyalty’ by signing up and surrendering personal data.
The Supermarkets would still make this profit and more from the added margin that any of us would be required to pay, if we didn’t have the necessary loyalty card, had forgotten it, or were perhaps minded to accept that the surrender of data about our shopping habits comes at a very high price.
Supermarkets use data from us and from Farmers to exploit us
It is important to understand the role that data harvesting by Supermarkets can play.
Not only because Supermarkets are using or selling these consumer insights so that we can be manipulated in an increasing number of ways.
Supermarkets, Processors and Manufacturers use the data that they are able to access about UK Farmers to understand the Farm business models.
However the level of data being ‘farmed from the farmers’ is also available to companies holding contracts with Farmers to influence what Farmers grow, how much they grow and how they grow it.
Most chillingly, data enables Supermarkets and any business between them in the Food Chain calculate what the Farmers income versus outgoings are, down to a forensic level.
Using rules and regulations to hide and justify profiteering
We are told that Supermarkets and companies like Highstreet name fast food chains, that currently rely on UK Farmers, have very stringent quality control management systems in place.
Such companies use the harvest of Farm data simply to ensure quality and welfare standards are met.
However, this is a story that is used to encourage us to assume much more. Because it suggests that Companies that we buy Food from have very close – ‘partnership’ style relationships with our Farmers.
It leads many of us to believe that we can only benefit from Our Farmers being tied into contractual commitments with Supermarkets, Processors and Manufacturers.
Dictating the prices that Farmers ‘sell’
One of the most difficult parts of the existing relationship between Farmers and Supermarkets, Processors and Manufacturers are the contractual arrangements that Farmers now seek and become tied to. Often because they believe there isn’t any other way for their Businesses to exist.
For instance, some of the ‘Offers’ that we experience when we shop at Supermarkets for Fresh Fruit and Vegetables grown in the UK are simply breathtaking in the sense that they are made on the basis of offering value to us. However, to make these ‘offers’ the Supermarkets may have dictated that Farmers and sometimes even Manufacturers and Processors must absorb the discount themselves – so that the Supermarkets can keep making the same profits as before.
Just because they can do this, doesn’t make it right.
The level of power that the Supermarkets have over Farming businesses that exist today and are in contractual arrangements with them, is stunning.
Farmers are vulnerable because of the state that the whole industry is in.
Farmers should be able to rely upon the businesses they have key relationships within The Food Chain always putting the supply of the best food for Consumers first, above all things.
Sadly, profit is god to the Supermarkets and Big Retailers. They are ruthless about making more of it and they don’t care what the consequences are for the businesses they destroy or the lives of the Consumers, as long as they believe they are winning and have a plan that will allow them to continue to win.
Commercial Exploitation?
The Supermarkets, Processors and Manufacturers arguably misuse the commercially sensitive relationships and data they demand and harvest from Farmers to understand every part of each Farmers Business.
They are now able to do this to the point where they can understand what the Farmer and every member of their staff earn, once all other known costs have been considered.
Let’s just say that it’s unlikely to be an accident that many of the Farmers who we are hearing from in the media and across social media channels today, tell us that in real terms they are earning less than the National Minimum Wage.
They are NOT telling us lies.
We will come back to the difficult truths about Farmers shortly. But it is fair to say that the behaviour of the Supermarkets and the companies that work between themand Farmers speaks for itself when these profit-driven layers of The Food Chain Onion are quite happy to break Farmers and their Businesses. Just so that they can rinse every penny of profit that exists at the Growing and Production End of The Food Chain – which isn’t theirs to take.
Unfortunately, it also tells us that the Supermarkets are not worried about a future for UK Food Production, where Small, Family run Farming Businesses don’t exist.
Today, Supermarkets, Processors, Manufacturers and all the other layers of The Food Chain Onion are contributing to the destruction of UK Farming and Our Food Security.
We shop the way we do because its easy. Not because its cheap
The lies, myths and stories that tell us cost is the most important factor when it comes to what we eat are a common theme throughout Who Controls Our Food, Controls Our Future.
We will cover the issue in more and more detail as we go along.
However, what we pay and what we believe we are prepared to pay are perhaps the biggest ‘hide behinds’ that most of us use to excuse the way we approach Food Shopping and our Diet.
The majority of the layers of The Food Chain Onion use our lack of thought and interest in what we eat against us.
And they are getting very rich from doing so.
The Processors:
A prominent part of a Food Chain Onion that brings so many different kinds of ‘Foods’ and ‘Food’ products to us, are the ‘Processors’.
If there was ever an incidence where the meaning of a word can be skewed to benefit others at the cost of those who still believe that it means something else, ‘processing’ or to be ‘processed’, in the context of the Food that we all regularly eat, is probably one of the most misused and abused.
It can rightly be argued that unless we quite literally pull a carrot from the ground or an apple from the tree and eat it there and then, without doing anything to it – including cutting it, then the carrot or the apple have been through a ‘process’ of some kind.
By being cut, the carrot and the apple have been ‘prepared’ as part of that ‘process’ so that they are ready to eat.
Humans have been ‘processing’ Food, since before any kind of records began.
But there is a difference between the kind of ‘traditional’ processing or ‘handmade’ equivalent that enhances, preserves and broadens day-to-day access to seasonally available foods, and the kinds of processing today which are motivated by very different aims, and take Farming and Food Production in a very different and damaging direction.
The only ‘Good’ Food Processing is Food Processing that could be done ‘By Hand’
Traditional, healthy and minimal processing methods are distinguishable from the modern profit-driven alternatives by the reality that whilst we can use machines to assist or even complete the process, that process could typically be carried out by hand, with the aid of little more than hand tools or pre-industrial age variants.
Examples might be where meats are hung, salted with natural salt or smoked; milk is churned and natural salt is added to make butter; or wheat is milled and then water and yeast are added so that we can have oven-baked bread.
The kinds of processing that are problematic for us, are the forms of processing where raw or natural Foods or ingredients, that were edible and healthy in their basic forms, go through machine, chemical or other forms of processing to remove, filter or break up different ingredients and elements such as sugars, proteins and parts that are not available elsewhere in any other forms.
These parts are then used as enhancers, preservatives, colourings and in some cases to knowingly make chemical changes within the mechanisms of the bodies of those who consume them at the end of The Food Chain.
Sometimes, these ‘additives’ are made from ingredients or raw products that we would never knowingly eat.
We often don’t even know that they are contained within the packaged products and takeaway Foods that we buy. Even though there will almost certainly be signposting in the form of codes in very small print on the packaging or even on a website that will tell us openly what we are consuming. IF we are minded to actually make the effort and take the time to look.
Fashion, Habit and Addiction is how the profit in Food is really made
It is this kind of modern processing that leads to the types of enhancements of Foods that becomes attractive, fashionable, habit forming and ultimately addictive.
It also enables Food Manufacturers to preserve Food and ingredients so that Food Chains can cross whole continents and include processing at potentially many different factory locations.
The whole ‘process’ enables the businesses and corporate giants who really control the Food Chain today to suggest that the Food and the ingredients we are eating – if we can still call it that – is actually ‘cheap’.
All whilst they keep a straight face.
The health risks of processed Foods
The human body does not need nor require ‘processed’ foods, and certainly not ‘Ultra Processed Foods’ or UPFs.
It is because there are so many ingredients within processed foods that our bodies do not recognise the structure of the Food that we are eating. Often because the ingredients have lost the nutritional value that was only present in their natural or traditionally processed forms.
This ‘masking’ is a reason ‘bad’ food tastes so good. However, it is also a key reason that we are becoming less healthy.
Many of us are steadily becoming overweight and growing numbers of us are now suffering with health conditions like inflammation that have consequences through issues such as heart disease, which are potentially very serious indeed.
We are being led towards harmful Foods because they are more profitable
Today, we are being pushed more and more towards the kinds of Foods that have the potential to hurt us, because these are the kinds of Foods that are most profitable.
Ironically however, they are only highly profitable to the different layers of The Food Chain Onion that shouldn’t even be influencing what we eat – because there’s no need for them to even be there!
Food becomes more and more profitable the less natural it is and the less ‘hands in the Food Chain’ that have touched it. Because all of the different people who ‘process’ it or handle it unnecessarily, are not adding genuine value to what we eat.
These ‘extra hands’ are certainly adding things that aren’t good for us. But as their influence and control over The Food Chain grows, the easier it becomes for them to convince decision makers that what they are making is good for us, is what we actually need and is the only kind of Food Production that is viable for Our Future.
Small, Local Family Farms are not part of The Plan
Small, local Farms have never been part of the ‘Food Plan’ that anyone paying close attention can now see unfolding. Other than to remain part of The Food Chain until such time as a narrative is created that is credible and persuasive enough to convince the Public at large, the ‘useful’ Politicians and their advisors, that ‘naturally grown, basic and essential food in its raw, fresh forms’ is something that we no longer need.
That is where The UK Food Chain is today. It is where the attack on UK Farmers has now burst into the open in the 2024 UK Budget. Even though this attack has been underway for the decades leading up to this point where we are openly experiencing it now.
The Processors that we need
There ARE types of Food Processing that are not only good. But that are actually necessary. Not least of all so that we can all have access to the Food that we need, all year round.
However, these types of processing do not need to be carried out at industrial scale.
This kind of ‘good processing’ would serve us even better if it were carried out by small local businesses and the type of infrastructure that existed before technology and open borders made it possible to hide the real cost of globalisation. Deceptively making it look like todays Food Chain is available to us all at very low cost.
We’ve touched on the work of Butchers, Dairies, Millers and Bakers before.
All of these businesses can run as small businesses locally within Our Communities. And that is where they should be.
The lower level, traditional or handmade processing necessary to make the best and broadest use of Good, Healthy, Basic and Essential Foods can be carried out within these businesses, by Farmers who diversify, or by Farm-supporting cooperatives.
The Global model is hollow. It relies on destroying anything that invalidates it or stands in its way
The bureaucracy of EU Membership and the rules dictated from Brussels and rubber stamped by our own Politicians and Public Sector are the tools and devices that have made it near impossible for Small, Local Farm Businesses to survive.
This includes the many abattoirs that no longer exist. But should be revived or replaced so that we can once again guarantee the highest standards of animal welfare.
Globalists have deliberately used legislation and regulation that they can then buy their own way through using high powered legal teams to stop small businesses and Farmers thriving within our communities.
The loss to us being that we have not been allowed to keep everything in The Food Chain local, transparent and trustworthy, in every possible sense.
Our Food Supply will not be safe and will continue to be vulnerable, for as long as we continue to allow modern ‘Food Processing’ and for ‘Processed Foods’ to be manufactured and brought to our plates in any way that is considered more normal than eating food that comes from local Farms and Growers.
Merchants, Manufacturers and ‘Landowners’:
As we work our way through the layers of The Food Chain Onion, there are some layers that have murkier roles and raise even more questions about the influence they have on what we eat, whilst adding very questionable value. If that is they add any value at all.
Merchants (Agents or Wholesalers)
Merchants are the businesses or organisations that typically buy Food in its raw, original or harvested forms to then sell on without any processing; or, adding a rudimentary form of processing, such as grain drying or seed treatment, then providing temporary storage or coordinating transport from the Farm, Port or wherever to the location the Food needs to get to next.
Merchants add value in terms of the way that The Food Chain works, today. However, they are also the first layer of The Food Chain Onion able to apply their own desired profit margins and actively involve themselves in relationships with other speculators across The Food Chain.
Manufacturers
If there is one elephant in the Food Chain room standing head and shoulders above the rest, it will is the role, influence and impact of ‘Food Manufacturers’.
Bearing in mind that the healthiest and therefore the best food we can consume is Food that resembles its original form or source, the question that we should be asking ourselves is ‘Should Food be ‘manufactured’ at all?’
There is a distinct difference between Basic or Essential Foods, and ‘Foods’ that have been manufactured.
Manufacturing alters, enhances and makes ‘Food’ products more appealing.
Manufactured Foods are a luxury and NOT Basic, Essential or what anyone could reasonably argue should be a ‘staple’ – unless there is profit involved and it serves somebody’s purposes for it to seem that way.
Manufacturers typically make the snacks, sweets, boxed cakes, branded tins and generally packaged Foods that most of us buy and now consider a normal part of a weekly shop and consume as part of our regular diet.
When asked, we would almost certainly add cost into the reasoning for relying heavily on Manufactured Foods.
However, the cost factor isn’t just about money.
It’s the availability, reduced time and of course the addictive ingredients that are used to enhance taste as well as shelf life, that make us ‘want’ more of whatever the ‘Food’ product might be.
Manufactured Foods are not made with our health or wellbeing in mind.
They are made to make profit from the first sale, and then increase those profits with every sale that comes afterwards. Once we or the People around us who we feed are hooked and believe that the ‘Food’ product is something that we cannot do without.
Manufacturers are as cynical as the Supermarkets and Processors when it comes to market share and profitability.
They often pay supermarkets to promote their products or place them in very prominent positions within the Stores where we shop.
Manufacturers increasingly engage in making ‘Food’ product sizes or the quantities contained within ‘Food’ packages smaller. So that we pay the same money for less, often without realising in the first instance, and then have to buy more if we want the same amount that we thought we were buying or bought before.
Manufacturers have also been known to change the ingredients of well known ‘Food’ products, replacing them with cheaper versions and then make extraordinary claims about a ‘New Improved Taste’ or something equally misleading, when the truth is that the taste isn’t what it was and Consumers do know the difference.
We have a habit of believing that it can only be us who is experiencing the downgrading of quality – as with so many other things, as the narratives being pumped out tell us its actually all good and will look at Mass Gaslit Isolation in Part 3.
Manufacturers could not do any of this without working closely with the Supermarkets.
Profit is always their common aim.
The Supermarkets clearly gain from what Manufacturers do, as it provides greater scope to increase their own profits whilst making it appear that they are offering us even greater deals than before, when the ‘Food’ products concerned are ‘discounted’ or pushed at us under ‘offers’ or ‘discounts’ that aren’t genuinely reduced prices at all.
Foods that are manufactured are highly profitable, precisely because we don’t need them. We actually want them (because we are often addicted to them) and therefore we believe that wanting them is the same thing as need.
Landowners
Landowners are the People, Businesses and Organisations that buy up Agricultural Land and Farms for the purpose of ‘investment’ or simply because they ‘want to live on a Farm’. Rather than, but not exclusively because they themselves want to ‘Farm’.
The benefit of having Small, Local Family Farms is that the Farmers are usually part of the Local Community and often Farm because that is how they earn their living.
Local Farmers care about what they do. In most cases Farmers would prefer to be serving and working with Local Communities to support a very localised Food Chain. IF that is they were not facing the situation they now are, primarily because of the behaviour and actions of 3rd parties, right across The Food Chain.
When Landowners don’t need to make a living from the land and properties that they own, they are free to pursue their own agendas or the agendas of the People, businesses or even governments that they wish to develop and maintain beneficial relationships with.
Food Production and Food Security isn’t a priority for anyone who doesn’t believe that they are vulnerable to the issues that end users and genuine Farmers are exposed to, themselves.
In the case of ‘introductory landowners’ who have inserted themselves into ownership of Agricultural Property, the reality we face is that if they haven’t already taken land out of ‘Production’ – so that it is no longer ‘Farmed’, they certainly can and will if advised or paid to do so.
It is only fair to add that some People who have become wealthy because of whatever they have done elsewhere in Life, who then buy a Farm, certainly have embraced the Farming ‘way of life’ and are committed to making their Farming Enterprises work*.
However, ‘new Farmers’ of this kind are very few and far between in number. Because buying land has reached a level where those who would like to enter Farming as a career without resources of their own, find it almost impossible to start. Given the perilous state that the industry and the standard Farming Business Model is now in.
*If you would like to understand what the learning curve and true depth of the costs and pressures that now accompany ownership of a Farm in the UK today mean, watching Clarkson’s Farm on Amazon Prime is a very good place to start.
The Money Markets & Financiers:
It would be very easy to question how The Money Markets and Financiers could possibly be involved or have any influence over The Food Chain.
Unfortunately, we currently live and exist in a money-centric economic and monetary system, where the value of money sits at the heart of everything.
An appropriate name for the system that we are in is A Moneyocracy.
The Moneyocracy exists and continues to exist in the way that it does, because pretty much everyone in it – that’s you and me too, are either addicted to it, and the way it works, or are unable to live and exist without playing along with it in some, but usually many different ways.
This is no accident.
Those at the top of the money tree, who understand how everything really works, have been key players and influencers in pushing changes through that have removed, changed and installed rules, regulation and laws that have legalised whatever they wish to do.
The changes that have been made don’t only relate to the Food Chain directly itself. They have affected The Food Chain and everything touched by money, because they have used ‘useful’ Politicians to remove the very frameworks that have historically prevented people like them from dreaming up, creating and then implementing new financial tools and devices which serve only them, but exploit everyone else.
With the help of Politicians who should all know better, the People controlling money use these highly beneficial changes to make more and more money. Usually at a financial cost to everyone else who isn’t in on the plan – whether they can afford it or not.
In just about every part of life where we spend money, that also includes us.
Anything goes for those in the know
The best example of the role that the Money Markets and Financiers play in everything was demonstrated by the Great Financial Crisis of 2007-08.
In the period running up to the Crisis, elaborate financial devices and tools were used repeatedly to package up and resell bad debt as a good deal for unsuspecting buyers.
Or, if you find watching a little easier, the 2015 Film ‘The Big Short’ based on the Book by Michael Lewis will provide a very good idea of what was then and is still going on with money.
It is important for us all to understand that nothing has changed. Even though the Great Financial Crisis should have been a massive warning to us all.
Money is a rigged game with a real-life cheat code
We have been deliberately insulated from the reality that the Markets are one big betting shop.
Even though adverts for apps that offer spread betting and various ways to make money by playing the markets are rarely hidden from our view, few of us think about how ‘money is made’ from these activities and what influence even we are having upon others.
We don’t register what the consequences of playing with or taking actions that can manipulate the value of companies and entire sectors that are providing essential goods and services for end users like you and me.
We certainly don’t appreciate what it can, will or does actually mean for those impacted by what ‘playing the markets’ can and will do to real lives.
There are financial products known as ‘Futures’ which are openly traded and treated like a legitimate thing.
In the case of Farming, these ‘Futures’ are quite literally promises of what Farmers will produce this year, next year and increasingly over a period of many years’ in the future of time.
The irresponsibility that accompanies the buying and selling of raw, unharvested and unprocessed agricultural products, that haven’t even been planted, grown or will come from animals that haven’t even been born yet, is beyond frightening.
And the implications of ‘Futures Trading’ are not as simple as Traders making gains or losses either.
Futures are treated as being real. Much in the same way that we attribute and believe in the value of Cash, on the basis that it is just like a promissory note or even an asset in its own right.
The difference being that Futures are contractually tied to certain things that come from certain places. And right now, they are perfectly legal.
Whoever owns Futures can do whatever they want with them, including selling them to whoever and sending them wherever they want.
Those who hold these traded contracts also have the power to influence and make demands upon the businesses of the Farmers who have committed to delivering for them.
The misuse of Futures is just another area where the growing pressures on UK Food Production lies.
The BIG Money & Corporations:
The BIG Money and the BIG corporate interests are the real players, influencers and increasingly the dictators when it comes to The Food Chain.
Few of us realise just how hungry the rich are to become even richer. And what lengths the rich and powerful will go to develop, manipulate and control systems which deliver growing profits.
They guard the control over The System that they already have jealously. They consider the power they have to be a right, and that the hold they have is indefinitely theirs to continue and implement as they see fit.
Many of us are unaware of the control that just a handful of large companies have over The World Food Chain.
Large Corporations have gained that control by pushing weak and malleable politicians to change rules, remove laws and create bureaucratic systems that have ended many of the protections that existed or should now be in place to support Farmers, Food Producers and Consumers. Not just in the UK, but right across the World.
Without the Regulatory frameworks that are needed to protect Farmers and Our Food Supply from profiteering and those seeking to control the production of Food for whatever reason, BIG companies are free to use civil and commercial law, and therefore the Courts and Legal system, to control Farmers, Food Producers and many other interests in The Food Chain.
Big Corporations quite literally use the Law to stop anything that enables Farmers and Food Producers of all sizes to farm what they want to, where they want to and how they want to, unless the Corporations themselves have full control, and are making money from it.
The power and influence that BIG money has now gained through the lie that deregulation is good for the consumer is breathtaking.
The stories and narratives that have been carefully crafted to support what they are doing, by manipulating us in to believing that their actions are selfless and in our best interests, make the whole situation and the damage they are doing to life and the planet itself, considerably worse.
Once understood, it could be argued that we are all victims of the perfect crime. Because the crime being committed has been made legal.
The Politicians:
Our Politicians are far from being the people that they believe themselves to be. Just because they have been elected and become an MP, Councillor, Mayor, Police and Crime Commissioner or other form of publicly elected ‘representative’.
Nevertheless, our mainstream media automatically places disproportionate levels of value upon what all politicians have to say.
Whilst it has been suggested there are only 3 MPs in the current UK Parliament who have direct links to UK Farming, having direct experience of Farming, The Food Chain, or indeed any of the vast number of Public Policy areas that our Politicians are expected to work responsibly with, is NOT what being a Public Representative is about.
Being a Public Representative is about being a Leader before anything. And it’s about being a Good one too.
Good Leaders know how to use what they do know effectively. They know how to ask the right questions of the right people when they don’t. And they are self-aware and big enough to know the difference, and have the integrity to always do what’s right, no matter how their actions might be perceived..
These are skills that Good Leaders have. It makes it easy for them to access the information and understanding that they need to be able to reach the right conclusions and therefore the right decisions about whatever we need them to, on our behalf.
In this respect, we need our Public Representatives to either have clear understanding or to be able to access clear understanding specifically about the growing danger and risk to the Supply of Our Food.
Politicians want the job, not the responsibility
The problem we have with the Politicians who fill the seats across all tiers of UK Government today, is that they aren’t the right people for us.
They are the right people for them and the Political Parties that select them.
Meaning that when we pick up the ballot paper on election days, and when we vote for any Political Party Candidate, we are choosing from a list of choices that have already been made by people with very different interests and aims to ours, who we are unlikely to ever meet or know.
Other People who have chosen the candidates we are then given to choose from on the basis of what they will do for them once they have been elected, by us.
Politicians aren’t interested in the breadth and depth of issues like Food Security and what is happening to UK Farmers and every part and dimension of The Food Chain Onion that we are revealing here.
The Politicians that we have almost certainly see all of the Food-related issues and problems in the same way as the General Public. Because there is nothing that distinguishes the Politicians we have as being different to any ‘normal’ member of the British Public, in any meaningful way.
It is fair to conclude that the Politicians we have today, have the same perspective as you or me, and there is nothing that makes them or what they can do special. Just because they have been elected and we have not.
In so far as specific issues like UK Food Security are concerned, it is important for us all to recognise that the Politicians that we have want the ‘job’, but they don’t want the responsibility.
If they wanted the responsibility, Politicians wouldn’t be the Politicians that they are today and we certainly wouldn’t be facing the problems that we are.
Remember, we are in a Moneyocracy, NOT a democracy
The financial and monetary system we have and The Moneyocracy that it supports is very compelling – whatever our role and relationship with it.
This is no different for our politicians, who are not the leaders that they should be.
The price for all of us for our weak and gullible politicians being able to buy their way out of trouble, is that they must turn a blind eye to the list of growing social problems across our culture that make no logical sense to any of us.
When we question them, the politicians have no genuine answer to the questions we ask and politicians have now resorted to casting the shadow of blame upon anyone who asks questions that they cannot answer, without revealing their true hand.
What we do get is talk about ‘growth’, ‘GDP’, ‘trade’ and other jargon that is used to make it sound like they have plans, are competent, know what they are doing and where they are taking us.
However, The System or Moneyocracy can only now continue to survive by working towards its own destruction.
The Moneyocracy must devalue everything that has meaning other than money itself in order to survive. Whilst the comfort blanket is maintained for those who are insulated from the unfolding reality at the top, by cash continually being funnelled towards them.
The System is already collapsing and is over. But we don’t know when it will end
Every issue that is causing harm, fear or pain for us today is tied up within this mess.
However, few can really see what is happening.
Even fewer believe that The System we have could have been manipulated to serve the selfish interests of just a Few People and cause so much harm to so many of us, in so many different ways – when we have done NOTHING to deserve this.
The comfort blanket of obscene and disproportionate wealth has given those at the top or those who we know as ‘The Few’ or ‘The Elites’, an extraordinary amount of [fiscal] power to skew and twist what we know or used to know as or normality.
This is a power that will remain with them until The System completes its own self-destruction, or everyone being harmed by what these People are doing understands what is happening to them, why it is happening and then acts to stop them from continuing to do all that they doing.
It is not enough for us only to say “NO MORE!”.
These are people who have encased and protected themselves so well within The System, that words and protests mean nothing to them, anymore.
Money IS The BIGGEST Lie of all
If you still believe that money is ‘real’ you will also believe that the power the politicians and big business have over all of us is real too.
Whether intended or because of their own stupidity, the actions and decisions of the world elites are destroying the systems that sustain our lives. Just so they can keep making money.
The ‘reality’ they have created that enables them to keep creating disproportionate wealth for themselves whilst impoverishing others is the reality that we believe in.
This is how they remain legitimised and their actions continue to be justified and fuelled.
Difficult Times for the World’s Political Classes lie ahead
The structure of The Moneyocracy and within it, the sham democracy that we have are only held together by OUR belief in the actions of the decision makers, influencers and people who have responsibility for everything that is happening within our system of governance and the tentacles that reach out from it into every part of our Lives.
This includes direct influence upon the role of Our Farmers and the Supply of Our Food.
IF and when the majority of us understand what Politicians and those around them have done to obtain power, to keep power, and to keep those who they are influenced by happy, we will then see what the unnecessary and avoidable cost has been to us, to our culture and what we thought was our democracy.
We will realise how they have done this by using, changing and manipulating laws, against us all, and then finding ways to blame us for what they have done.
The changes they have made and have facilitated are erasing our humanity, our relationships, our values, our cultural identity and everything that works for the good of normal people, whilst legitimising what is good for them.
All because to them, money is the greatest and only cause.
Government and NGO Officers, Experts, Specialists and SPADS
We should be able to rely upon the professionalism and impartiality of the statutory or public sector, to deliver whatever is in our best interests, and to advise politicians and decision makers of the policy models and solutions that will achieve that same outcome at all times.
Unfortunately, as is the case with the politicians themselves, many of the officers and executives that make up the public sector departments and organisations within The Food Chain Onion have lost sight of the difference between what is right for them, and what is right for everyone.
The Public Sector and its NGOs are a Protectionist Zone
The Public Sector at large has forgotten or deliberately overlooks that no part, department or organisation within it exists as a stand-alone organisation, with its own purpose and agenda.
Public Sector departments, organisations and NGOs are run as if they are separate businesses and that they are the only business that matters.
They also overlook the reality that the only purpose of government – whether political or service based – is the delivery of what the PUBLIC actually need.
What the public needs will always be in the public’s best interests, NOT that of the organisation which delivers it.
So far as the purpose of the Public Sector is concerned, the real giveaway is in its name.
Regrettably, education, intellect and the level of responsibility or the position that government officers, experts, specialists and SPADS have doesn’t insulate them from behaving in the same way that most of us do today as we go about normal life.
Without being aware, we equate our own beliefs and what we believe our needs to be as being exactly the same as everyone else, and that the way we see and value everything will be the same – with anyone disagreeing being an outlier or lone voice.
The absence of genuine political leadership across all the tiers of UK Government has made the situation significantly worse than it might have been. As it has allowed fiefdoms and parochialism to develop and takeover the entire system unchecked.
The Public Sector isn’t driven by Public Service in the way that it either should be or that most of us would expect it to be.
That is why so much of the policy that they recommend and protect, and the delivery itself, is so far detached from our expectations.
It is why such horrific issues such as Rotherham, Grenfell and The Post Office Scandal have happened, why they happened before, are probably happening right now and if not addressed, are likely to happen again.
But it is also why the public polices and regulations surrounding UK Food Security, Food Production, Farming, Fishing and everything that we can call the Essential Basics for Life serve all the wrong interests, and as far as members of the Public are concerned, are in fact so very weak.
Idealism and Agendas
The rot at the core of The Public Sector and Politics are forms of the same idealism.
Idealism is being shoehorned into our lives using public policy. With problems such as wokeness, political correctness and the massively impractical approaches being forced upon us culturally, and in direct, potentially lifestyle-changing ways through initiatives like Net Zero, closing down fossil-fuel power stations and coercing us to buy electric cars, when there is neither the infrastructure or resource in place to support these kinds of change.
Whilst it is essential that we all open ourselves to a very different, sustainable way of lifethat can only really work if Food is prioritised and placed at the centre of Community life, it is just as important that we do not indulge any form of change that rather than repurposing technology and previous advances that help us, just attempts to erase them without any care for the impact and problems that the void they create will leave behind.
Consumers and Farmers alike are led to believe that Government Departments such as DEFRA and NGOs like The Environment Agency – which both have massive impacts on what Farmers do – are driven by the best interests of Producers and the Public, in all that they do.
Regrettably, this is rarely the case.
Officers and advisors within all of these organisations treat their roles and responsibilities as if they are the only ones who know what is best for everyone, and how it everything should be done.
As these ‘public servants’ operate in isolation, or what some would call ‘as a law unto themselves’, what they do and the outcomes that they ‘achieve’ are almost always disjointed and just add to the growing list of public sector problems.
A list that wouldn’t even be there, if every public servant were living up to their responsibilities and doing the best for everyone they serve – as they always should.
The Lobbyists and Activists:
Lobbyists and activists cover a broad spectrum of interests ranging from groups focusing on climate change and Net Zero, to specialist environmental groups dealing with issues such as water pollution, anti-hunting, animal cruelty and wildlife protection.
If a Lobbyist or Activist Group or Organisation of any kind has aims that touch on the countryside, the environment, climate change, animals or Food in any sense, we can be assured that their campaigns can and often do bear influence on The Food Chain.
It’s important to recognise that many of the Lobbyist and Activist organisations that touch The Food Chain certainly have worthy goals. Many of us would also be surprised at how closely aligned all of our thinking is, when we are prepared to listen and discuss what each of us think.
The problem is that these groups are often idealistic. Do not consider the practical implications of changes that they are pursuing, and are usually driven by People who are either insulated from the consequences of the changes that they desire.
Alternatively, they are so emotionally entrenched in the pursuit of their aims, they have passed the point of concern over the real implications of the changes they are proposing upon things they don’t even understand. i.e. they simply don’t care.
Regrettably, with today’s media working in the way it does, emotion-bating issues and causes that make a noise and that are crafted to sound highly credible make good copy, sell papers and subscriptions and get likes, follows and clicks.
The only proportionality being in relation to just how frightening the threats or predictions are.
With the weak-minded and self-serving political class that we have, fashion, popular issues and any story that makes headlines carries much more weight than it would do if we had leaders who actually led.
Whilst the story we being told by those with their own agendas is that greedy and rich farmers won’t suffer by being forced to follow a few more rules, the truth is far more complicated. It will have a direct impact on The Food Chain, for us all.
Regrettably, in a world that currently revolves around an economic model where money is the common factor in everything, the cost of public policy changes that reflect impractical idealism are always much broader than we appreciate when a cause sounds ‘nice’ or justified without us asking what the issue is really about.
The implications of any type of lobbying based on myopic agendas reach far beyond money.
In very basic terms, BIG ideas sound great, and they might be.
But without being considered properly and in their full context, it is almost inevitable that Lobbying of any kind raises the price of the Food we eat, by even more.
Machinery and Technology:
There is a significant ancillary sector that provide machinery, technology and other forms of support across The Food Chain and to Our Farmers in particular.
In terms of how The Food Chain operates today and what the various interests require of Farmers and Food Producers, these allied businesses are vital providers of everything that Farmers need to meet the requirements of their buyers.
The future of many of them is inextricably linked to that of Our Small, Local, Family Farmers.
However, they also provide access to the practical means that assist the requirements of organisations such as DEFRA, who not only police Food Production regulations, but also set and manage the terms of Subsidies and Grants that come from Government and other ‘policy bodies’.
The industrialisation and development of Agricultural Technology over the past Century has been extraordinary.
However, the forces pushing technological development across the sector are very much aligned with the forces of globalisation and production-driven business models.
These typically demand speed, precision, reliability, higher output and increasingly, less and less human involvement.
When progress doesn’t progress, but harms industries and People instead
Farms across the UK of the kind that are being targeted by the Government in the October 2024 Budget, typically used to provide lifetime jobs, accommodation for employees, and a way of life that reflected the vocational nature of Traditional UK Farming.
The UK was once an Agricultural Economy – and Farming was predominantly all that life was built around.
Because food was and Food still is one of the most Basic and Essential things that we all need.
However, with machinery getting bigger, being capable of much greater output and becoming increasingly advanced technologically too, the numbers of Farm employees across the UK has dropped to a level where some Farmers only work part-time themselves. Because there isn’t the same ‘need’ and Farm income available to work in the ways that the industry used to.
However, the narrative that we accept about this change is that what we are being exposed to and experiencing is ‘progress’.
We are told that this ‘progress’ demands that industry always keeps going forward and that it leaves past methods behind.
Even when it becomes clear that former methods were actually better and served us all in ways that supported positive outcomes and life experiences that ‘progress’ never takes into account.
The challenge we face to change our thinking about the technology that we already have available, AND THEN what developments we are being told that Artificial Intelligence will bring, is to understand and accept that:
Progress is NOT one directional
Change for the sake of change doesn’t help anything or anyone other than those who are pushing it
When we have made a mistake with Progress, pushing forward is to Progress without solid foundation
Progress can just mean doing better with what we already know and understand (no matter how old or simple the system, process or technology might be)
The real driver of technological advances today is profit and control, NOT better working conditions, quality standards and People working in the industries themselves – as we are led to think.
It is the desire for increased profit that makes and has made jobs redundant
Technology should only be used to enhance and support The UK Food Chain and those employed within it; not to replace it.
Human Progress can only be achieved if Progress takes ALL Humans with it, rather than leaving even a single person behind.
The Current Farming Mindset
The influences on Farm and Food Producers are many. But many – and some of the most damaging of them – are The Food Chain Myths that we will come to shortly.
The idea that Farming has to be as technical as it is today and MUST become more technical is at the heart of the disaster that is unfolding around UK Farming and the viability of Farming.
Because what we believe about ‘the march of technology’ is giving credibility to the lie that Traditional Farming and Farming as we know, it is harmful to us in some way.
What should be clear, but isn’t, is that FARMING TO GROW FOOD IS NOT HARMFUL.
It is the technologies that are in use in Farming and that have increasingly been in use in Farming over the past 50 years, that are playing a significant role in damaging soil and the environment across the countryside and around Our Farms.
The problem exists because of the soil overuse and the chemicals and additives that those who controlling Farmers insist on them using so that they can make more profit.
Again, there are many very convincing narratives that have been carefully crafted to suggest that we cannot and should not take UK Farming back to more traditional forms of Farming in their real sense.
These narratives are clear, but contradict the current fashion for Politicians, Government Departments, Supermarkets, Processors, Manufacturers and other layers of The Food Chain Onion, to adopt versions of farming that have names such as ‘Sustainable Agriculture’ and ‘Regenerative Farming’ that for them have different meanings and directions to what they really should.
Yes, they certainly tip the hat to much better ways of Producing Food. But only in so far as those making demands upon The Food Chain can maintain profit and control!
We will touch on The Alternative in Part 3.
For now, it is safe to say that Farmers, Farming and Food Production can only thrive in the Future and deliver the Food Security that the UK needs, IF much of the current thinking or methodologies are sidelined, when and where they don’t deliver real and tangible benefits beyond the profits that 3rd parties are able to make, without adding genuine value.
Wherever someone, somewhere is taking real value out of The Food Chain, without putting anything that genuinely helps the process back, they always do so at incalculable cost to Farming and Food Producing Businesses – and to us.
Academia: The Agricultural Universities, Colleges and Higher Education System
Perhaps the most surprising layer of The Food Chain onion, are the seats of Agricultural Learning and the thought centres, where we would be right to hope that the voices of reason, fact and helpful directionwould emerge in a time of need.
Venturing on to a Postgraduate Course in Sustainable Agriculture and Food Security in the Autumn of 2023, my hope that there would be a light shining the promise of new direction and tangible solutions was quickly extinguished.
To be very fair, there are some brilliant minds within the sphere of Agricultural Learning.
I would extend this view to the many pieces of research and the books that have been published that recognise and make clear that change is required, not only with The Food Chain. But also in relation to every part of life that our economy touches.
In particular, where British People are unable to afford an independent life without having to call upon Benefits and the Welfare System, Charities such as Food Banks, or going into Debt.
However,
We are all failing to recognise that Food is not only important. Food and Food Production should also be central to Life as well as the economy.
The economic system we have today that controls and influences everything is a Moneyocracy.
We are all either addicted and therefore blind to it. Or we have just accepted that we cannot avoid ‘playing along’.
There is a culture-wide acceptance of, ‘That’s just the way it is’.
Worse still, we believe and take for granted that the way we live and the way that life and our economic system revolves around money, is the way that it will always be.
Everyone looks for solutions within the existing Paradigm, when it’s the Paradigm itself which is the real problem
The troubling reality is the lack of understanding of the need for change within academia and thought leadership.
The acceptance of change that does exist within academia and thought leadership only extends only as far as suggestions of change within the current money-centric paradigm.
Although as a culture we are experiencing mass situational bias, the existence of this condition within Academia and Thought leadership has potentially disastrous implications for everyone. We will return to the role of situational bias in Part 3.
Academia and thought leaders look at The System as it exists today, and how The System works, and work from it as the inevitable stepping off point which we are tied to, in respect of any kind of change.
Being anchored to the mechanics of a flawed paradigm means change can only come in the form of what is perceived as being progress in steps. By building upon what we have or already know, with the restriction being that change can indeed be radical, but that change can only take place within the money-centric system that we have, with money as we know and understand it today, remaining right at its very core.
High level learning does recognise the damage that corporate manipulation and interference in Food Chains and Farming Systems across the World is doing and has already done.
But Academia treats the whole matter as if ‘it’s just the way it is’ and what we must live with. They teach that this is what we now have to accept.
However, money isn’t real.
It’s only the belief that we have in money and currency as being real today that has allowed us all to be manipulated into believing trends like globalisation. And that Food being brought to us across whole continents is not only good for us but is a transaction that actually makes logical sense.
Food is a basic essential of life. It is therefore a public good and must be treated with the prioritisation that it always should have been.
This means putting UK Farms, Farming and Food Production right out in front.
Academia should be there, as the champions of change, too.
Only Practicality and Common Sense can save Farming and Our Food Security
The Revolution in Farming that we now need can only come with a complete paradigm shift – even if the process of change begins with change to The Food Chain and our Food Chain as it is increasingly reasonable to expect.
Sadly, whilst there are certainly academics who get this – and I have met and talked to some of them myself, the Agricultural Education system – like every other part of UK Higher Education today, only has integrity when it comes to preserving and taking itself and its income forward.
Higher Education in the UK is now driven by the aim of securing the largest number of fees possible and has been privatised or commercialised as a result.
The irony must not be lost that it was the last Labour Government (1997-2010) that was responsible for this with the creation of Student Loans and the related mechanisms built around the ideal that everyone could and should have degree.
It is important to recognise that the UKs Higher Education institutions and the concept of higher-level education is and has been under attack from idealism for a long time.
The problems that are now embedded with Agricultural Universities and Colleges are reflective of an entire education system that is in crisis.
Regrettably, the impact on the direction of The Food Chain by Academia ‘not being in the room’ is incalculable.
Academia and our thought leaders will continue to be absent, for as long as their approach remains fixed and anchored the current money-centric paradigm.
Membership and Advocacy Organisations:
As I write this section, we are less than two weeks away from a Farmers March being planned in London on the 19th of November 2024 to protest against the Government’s changes to Inheritance Tax on Farm Businesses, that were tabled as part of the Budget on 30th October 2024.
Overtly, the NFU and their President Tom Bradshaw stand at the forefront of the campaign to get the changes overturned. With support coming from across the industry, Farming Press, the Media and also activists’ groups specifically in this case in the form of No Farmers No Food.
Official membership and high-profile advocacy organisations like the NFU are considered publicly to be the credible voice of Farmers and the Farming Community.
However, if you take the time to read the editorial pieces like the recent article in The Financial Times ‘British Farmers have nothing left to give’, written either by or for Mr Bradshaw, no matter how accurately they portray the feeling of hardship within UK Farming today, it also reads very much like the plea of someone playing a victim. In that they are focused only on the impact to themselves within their own bubble.
That, very regrettably, is how it reads and is perceived to anyone reading or looking on from the outside of the industry, who is paying close attention and stepping beyond the current populist anti-government sentiment.
The real story is much, much bigger.
The fate of the British People and our Communities is intricately entwined with that of British Farming.
The relationship and our inseparable destiny should be championed as such.
Will Farmers advocates, membership representatives and activists make Inheritance Tax the hill that the future of U.K. Food Security dies on?
Uncomfortable to read as it may be, the well-known membership and advocacy organisations that supposedly enjoy ‘real’ influence on government and the other layers of The Food Chain Onion, and purportedly represent their members interests before anything else, are actually just players in an establishment game.
The officers and leaders amongst them value the access or relationships that they have with government departments, politicians and representatives above everything and to a level where they will not do anything that will risk those relationships.
When the wishes of the advocacy and membership organisations are aligned with what the government of the time is doing, we can be sure that industry representatives will walk away with what appear to be some great wins.
Just as they will appear to do so when the aims aren’t aligned and the politicians will make some sort of concession so that they can misrepresent and link to other issues that they will not rescind on.
Thismay regrettably yet prove to be the case with Inheritance Tax and linking it to UK Food Security. Just so that a narrative can be created that the UK Food Security issue has been solved with the intent that it heaps together all the issues Politicians and Government Departments don’t want to deal with, and builds the spurious narrative that ‘The Food Security problem is now solved’.
Although we can all be sure that representatives of these Organisations make very reasoned representations to those they meet and communicate with, they also take any reassurances and promises they obtain at face value.
They regrettably fall back on the way of thinking that ‘It’s just the way it is’ and that it is better and more beneficial to be ‘in the tent’ than to do anything that would risk their position, and might stop them from being allowed back in. As many smaller less well known organisations will have tried to their cost.
Advocacy isn’t working and isn’t going to work, because you cannot reason with those who are unreasonable
In many cases without even understanding why they are being unreasonable, our politicians and the officers and public sector representatives that surround them only see reason in doing and pursuing the public policies and actions that they believe to be best for everyone, whilst actually only doing what’s best for them.
Populist ‘activism’ and their current approaches
In the case of activist ‘organisation’ No Farmers No Food, whose yellow branding with the black silhouette tractor is capturing support, they are certainly well-meaning and led by good intention.
However, like the advocacy and membership organisations that are in The Food Chain mix, they are also missing the point that the best people to solve the problem aren’t the same ones that caused it.
And the problem we are all facing is much bigger than lots of talking and protesting about whatever gets traction in the media and appears to stick.
The priority of UK Politics today simply isn’t UK Farming and Food Security
In respect of Government and the Politicians we are dealing with, the faces and the branding might have changed in July. But the motives and the direction that drives them is very much the same as those who were in Power before.
As I write and publish in November 2024, there is nobody and no political movement or party out there in the Public realm that has the ability, system-wide understanding or the properly reasoned intent to tackle and change any of the problems we face, when the next General Election in the UK comes. Whether its within months OR in 5 years’ time.
This is a very serious problem for us all.
The Farmers: Difficult Truths stand in the way of the Farming Revolution that is no longer a choice for UK Farming to survive
UK Farmers are no longer fulfilling the role that they should be.
What is more, many members of the Farming community have lost sight of the magnitude of the role that not only they could but should be playing at the heart of all of our local communities.
No matter how far away any of us believe we may physically be away from a food producing farm.
UK Agriculture has been under attack for over 50 years.
It is no accident that the UKs entry to the ‘Common Market’ and precursor to The EU was orchestrated in the early 1970’s, in the period immediately following 1971.
This was an economic watershed moment when the ‘Western World’, led by then President of the United States Richard Nixon, left the ‘Gold Standard’ and embraced neoliberal orthodoxy in monetary and financial form, through the FIAT System.
This same regrettable period saw the arrival of such devices as GDP (Gross Domestic Product) as an economic benchmark or standard that has proven to be little better than an elaborate public accounting fudge.
Its also no accident that this is when the real push towards global supply chain models took hold – bearing in mind that the EU is itself a regionalised, and heavily politicised form.
Relating everything in the Economy to GDP has allowed governments of all political kinds that have operated within the Neoliberal FIAT and Global system ever since, to create a narrative where the public debt they keep incurring can be presented as being less. IF they can create and maintain an economic environment where they can keep saying that the UK has a growing GDP.
This is why we all too often hear Politicians talking about the importance of ‘growth’.
Growth in today’s political and economic spheres literally relates to the growth of GDP.
Growth is being achieved in ways that defy imagination.
The obsessive prioritisation of growth provides the real explanation behind many of the social and wealth-inequality-related issues that are causing public-wide concern today.
Growth is a matter of political life and death to politicians who are signed up to the way The System currently works.
What is happening to government priorities over UK Farms, Food and Food Security sits within this overall mix.
The Globalisation side-project that is The European Union, was never a good investment for any country or nation that is led by Politicians who are motivated to do the very best they can for their own people.
The point was proven all too quickly when the UK joined ‘The Common Market’, through the sacrifices made, not only through the restrictions placed upon UK Farmers, but also with the opening up of the UKs extensive fishing grounds to the European Fleet, and what that in turn meant for UK Fishing Communities too.
The sweetest lies conceal the hardest truths
UK Farmers have been bought off and distracted with subsidies for decades.
Subsidies of the kind that Farmers have become used to, were the sugar cube that made the pill of quotas and production restrictions that followed joining The Common Market easier to swallow.
They diverted attention and credibility away from anyone who outed the changes for what they were, and helped propagate the lie that government here and in Brussels were genuinely committed to a good future for the Farming businesses that existed at the time.
The Subsidies and Financial Incentives should have been ringing alarm bells everywhere. Given that this was all happening within 30 years of when the UK had experienced wartime rationing from food shortages that only ended in 1954.
Questions over the political motives for the European tie-in aside, the effect on UK Farming had many unforeseen consequences that few either will or can openly acknowledge.
Because they have resulted in changes to the way that the Farming community and UK Food Producers actually think about business and what the future will hold.
Subsidies have led UK Farmers to believe that government and politicians will always take the lead when it comes to change and that the public purse will pay for it.
This may soon prove to have been a catastrophic mistake.
Farmers have systematically been programmed to behave like employees, rather than to be the business leaders that they really are.
The restrictions that have come with quotas, the production and management requirements of subsidies and what the bureaucracy of being tied to the EU involved, has meant that younger generations of our farmers no longer have the knowledge, understanding or drive to make the very best of the relationship that they have with their own land.
It is an absolute travesty that Farming no longer works in sync with nature and the very idiosyncratic nature of soil and environmental factors that can vary considerably just across the structure of one field*.
The growing dependency of being led by people and organisations that are pursuing their own agendas, with no care of the consequence for UK Farmers, nor the real-life impact of productionism on end users or consumers also made Farmers highly vulnerable to the schemes, contracts and offers that have been directed at UK Farming by 3rd party organisations within the Food Chain Onion.
Supermarkets, merchants, processors, manufacturers, agents or other speculators who have offered up contractual arrangements with the promise of regular income levels and continuity have walked straight in with a loaded deck, offering all sorts of contracts and income guarantees – just so long as the Farmers signed up to whatever the requirements were pinned to the door as they willingly stepped inside.
This was no accident.
The outcome of political expediency, political mismanagement and self-service, commercial exploitation and sadly, the avoidance of the truth on the part of Farmers themselves, has been a downward trajectory for the whole industry and any business tied to its fortunes and direction.
UK Farming today finds itself in a life-critical position that not even its own membership or advocacy organisations dare speak of loudly – in case it should offend the politicians, government department and corporate monoliths that they still believe have the industries best interests at heart.
The Farmers want everyone to change. But they haven’t accepted that change must begin with them, if they want change that will benefit them
Farmers are intrinsically some of the most creative and entrepreneurial people that I have met and know.
But UK Farmers have lost sight of their own reality and role in a situation that they no longer control.
Many UK Farmers do not understand that the deck is completely stacked against them and what they stand for – which is UK Food Security for all of us.
It is UK Farmers, and only UK Farmers who can today take the steps necessary to turn around a degenerating situation where only the Farmers themselves and the other key stakeholder – that’s us – have the power, together, to turn things around and make the UK Food Chain ‘Safe’ once again.
Part 2: Narratives, Myths and Shibboleths
The Narratives
We have now considered the different layers of The Food Chain Onion that we can identify structurally, because they involve people, processes, physical activities and in many cases geographical locations and the transport of Food or the ingredients that make it too.
However, there is one aspect of The Food Chain Onion that is arguably more powerful, more influential and therefore more damaging than the rest of them all together.
This layer serves the purposes of all of those interests that are using The Food Chain only to obtain profit and control.
Yet it is something that when used effectively, lives within, is encouraged and is all too often championed by us all.
The narratives, the marketing initiatives and the stories that guide what we eat are the greatest weapon being used against us and our relationship with Food.
Our failure to see the risks or harm that The Food Chain and unhealthy Food are doing to us and how we are overlooking the destruction of Our Food Security, is the layer of The Food Chain Onion doing the most harm to us. It poses the greatest risk to Our Future.
Without the narratives and the way their presence hide the truth, the many layers and parts of The Food Chain Onion that we don’t need, wouldn’t even be there – Because we would see them and the motives for them being there for what they truly are.
Accepting any truth is hard when we feel foolish as a result
None of us like to admit that someone else has told or spun us a story that we have not just believed but has made us change our behaviour to do ‘what we have been told’.
Especially when we later realise that our decision to do so has disadvantaged us or even exposed us to harm.
However, when the information that we receive tells us only about the benefits and how good they will be for us or how they will make us feel better, it takes an extraordinary amount of understanding and self-awareness for each and every one of us to see straight through what can be highly convincing stories and campaigns, all of the time.
Low cost, popularity and fashion, attractive packaging, the ease of availability, perceived quality, speed of delivery, enhanced taste and all sorts of other ‘benefits’ are used to manipulate us through advertising.
And sometimes we don’t even recognise the messages as advertising.
Nudging us into making decisions using our environment
Big retailers and Supermarkets place products in certain locations and play around with lighting in their different Stores, so that they can manipulate what we buy, how much we buy and keep us coming back for more.
The information overload that comes with the internet and smart phone age helps keep us distracted from asking the questions that we need to.
It shields us from using the natural inquisitiveness that we have and should always employ in respect of anything that we are about to consume. Whether it be Food, Drink or even the Information itself that we are about to absorb into our bodies.
We don’t question narratives because they have become a normalised part of life
Regrettably, narratives are woven into just about anything and everything, when it comes the interactions and relationships that we have with the world outside of ourselves.
The power and influence that narratives, myths and shibboleths have over our Lives is a question that we will all be required to answer and accept, IF we are to change the way Life works, so that it works better for everyone – as it should.
In many ways, the different layers of The Food Chain Onion are narratives themselves. Even though those narratives have taken on physical or tangible form.
There are many Food-related narratives that influence our relationship and understanding of Food that don’t.
The most important follow next.
Globalisation makes food cheaper
We believe that Food is cheaper as a result of global supply chains and the trading relationships that our Politicians seem to fall over themselves to secure with other countries and ‘trading partners’, like the EU.
This lie is built around the concept of economies of scale. Where big organisations and supply chain networks are supposedly able to offer significantly lower prices. Because they produce so much of what they sell and work tirelessly to source materials and ingredients and site their processing facilities in locations which are always the most competitive.
However, the real motive is profit and growing that profit as much and as quickly as possible, all of the time.
Cheap really doesn’t mean as cheap as cheap should really be
The frightening thing about the myth that global goods are cheaper is that the methods used that create this perception are extremely profitable. Even though the prices that we pay will almost certainly appear cheaper than buying locally produced and good provenance equivalents from Local Small Businesses and of course from UK Farmers, direct.
However, the low prices aren’t as low as they could be, IF globalisation were actually all about making goods as cheap as cheap could be for us.
Prices have inflated as the corporate giants have been able to squeeze smaller producers and retailers to close. Because small, local businesses cannot compete with what appear to be the lower prices of goods that have come from across the world, that the big companies are still profiting from, even though the prices seem so cheap.
Even when Supermarkets were still ‘competing’ with the Local Small Businesses that their presence led to the closure of, they were still making obscene levels of profit – as every unnecessary 3rd party across The Food Chain usually has.
However, perception is everything. And for as long as the Supermarkets are able to convince us that what they offer is the cheapest – as well as the easiest and most reliable option, we will continue to not question whether there is any better way.
Cost is the only important thing
If you are a Food Bank user or simply find yourself financially stretched with little room for manoeuvre – as many of us increasingly do, you will probably wince (or swear out loud) when anyone or any message suggests that any Food and what it now costs to eat regular meals can be called cheap.
Cost is the only important thing when you don’t have enough money to cover what it costs to live.
In difficult and trying circumstances, any Food will do.
Otherwise, cost is used to create the idea that we are getting better value and are therefore being financially advantaged by paying less money for whatever Food or Food Product we are being offered, or encouraged to buy.
Whilst being able to afford to eat and choose our Food, or not have enough money for any Food are two distinctly different positions, they are unlikely to be accepted as the alternative realities that millions of us will be experiencing, probably living on the same roads, by anyone who has not experienced Food Poverty directly themselves*.
When we cannot afford Food, we will eat whatever we can get.
However, the variables in this equation cover many other factors beyond the affordability of the Food itself, including Fuel Poverty, preparation costs, kitchen and equipment access, pester power and many other factors.
The diversity of these growing social issues make it easy for anyone not experiencing real life at the Frontline of the Food Scarcity problem, to equate the lifestyles of those experiencing Food Poverty, with what that same behaviour would mean for them. When for those experiencing shortages, those behaviours or the factors that facilitate them differently for those judging, simply don’t exist.
Is cost the dead cat when it comes to understanding the realities surrounding Our Food?
We only talk about Food in terms of Cost, because we live in a world today where Money sits as the benchmark value for everything.
Regrettably, it also means that we are getting all the things that are and should be important about Food, our Food Supply and our Food Security, completely wrong.
It doesn’t make commercial sense for the UK to have Small Farms and to rely on small Food Producing businesses today, purely because a very compelling narrative has been created that we – and more importantly our Politicians – currently accept as the truth.
That narrative tells us that Locally produced, Fresh, basic Foods that we can recognise in their original form or that have only been processed in traditional ways is too expensive in money terms. And that as such, the systems that produce it are out of date, and that we only need prioritise the supplies of ‘Food’ that make sense in money terms and that come to us at ‘low cost’.
Only the rich can afford Healthy Food
What the narrative doesn’t tell us is that eating Food with a recognisable origin or that has only been processed in traditional ways is the only way that each and every one of us can be sure that we are consuming healthy, nutritious, fresh food that is good for us, whenever we can.
The suggestion that ‘synthesised food’ can provide a balanced, nutritionally rich diet that will keep human bodies healthy defies all logic. Not least of all because the only naturally occurring sources of all the nutrients that our bodies need can come only from plants, or animals that have fed on plants, that have been grown on healthy and well managed soil, where the original forms of all these are to be found.
Some things are more important than money.
Until we accept that Good Food is more important than money, The Food Chain itself will become more and more financially expensive, but will never become genuinely ‘cheap’. Because profit is always the aim.
Getting over the money addiction that so many of us have will be a great challenge.
But if you can see that Good Food will cost significantly less, when Basic and Essential Foods are grown, produced, traditionally processed, sold and transported to us locally is normal for everyone, then the monetary cost or value associated with Good Healthy Food, with high provenance and full transparency, will become the cheapest food that we have ever known or had.
‘BIG’ Farming is the only way Farming is now viable
If there was ever an example of how narratives, myths and shibboleths are so dangerous – because we just accept them, our relationship with ‘Big’, ‘Bigger’ and ‘Biggest’ will probably top them all.
Because the last thing ‘Big’ is about, is making anything ‘Big’!
Few of us will fail to recognise the sayings ‘Big is better’ or ‘Big is beautiful’.
If we stop and think about it, and then maybe take a look outside the window or even stop walking and observe everything that is man-made around us, we will see how the influence of aiming for or possessing big, bigger and biggest has and is still playing out.
Big anything is an easy way for one person to demonstrate what (they believe) makes them different to others and show that they are special in some way.
But that’s not all.
Yes, Big often manifests itself in the material differences between us.
But Big also plays out and is symbolic of the ways that greedy, profiteering and above all controlling people behave in areas of life where relationships with people are directly involved.
It’s one of the very big myths that sits right at the heart of The Food Chain Onion too.
Big is an integral influence within The Food Chain Onion, because ‘Big’ is synonymous with money and control.
Big and bigger has been the pathway of Farming, Supermarkets, Processing, Manufacturing, Tech, Machinery and everything in and around the Food Chain for a very long time. Because of economies of scale, speed and output.
It’s all about how money is made and continually increasing the power of those who control the processes that make it for them.
However, isn’t it funny that ‘small’ is what is now being sidelined or left behind, when the myth around Growing Food and Food Production Methods on UK Farms for decades has been that ‘big is progress, only big is viable and big is the future’ – with big and bigger seeming to get ever bigger, more out of reach and more elusive for those trying to keep up?
So, although it’s not an accurate term and many members of the British Public would see Farms the size of Diddly Squat or Clarkson’s Farm as being actually quite large, ‘Small’ in relation to control of The Food Chain relates directly to UK Farmers and their Families who are operating as what most of us would recognise as ‘Small Businesses’.
Through the behaviour of Politicians and their recent Budget changes, we can now clearly see where the real forces of control are pushing the direction of The Food Chain.
Local, Family Farms across the U.K. are considered to be small and they are not part of the ‘bigger picture’. Because small farms are where there’s less money left for others to make.
More importantly, Small Local Farms that are the centre of our Communities and embrace, but are not led by technology, are also where Our Future Independence, Freedom and Control over The Food Chain lies.
The difference between Big and Small, when it comes to The Food Chain Onion, is the same as the differences between prioritising money or People.
We cannot prioritise both money and People at the same time.
We are approaching the watershed moment where we either accept the myth of ‘big’ has been used to manipulate us to steel Our Independence and Control. Or we just go along with the next stage of a money-centric world where everything about money, debt, credit, and its impact on everything we do, has slowly enslaved all of us, so that the few can continue to be free to do whatever it is that they now want to do – irrespective of the impact and consequences for us.
Money can only solve every problem when money is the only thing that is important.
The System that we live and exist in values money and everything that money can buy or can be valued in a way linked to the value of money as being the most important thing.
But life is about so much more than money. And the focus on money has just created the problems that we have and is on its way to creating many more.
Because money and the value that we attribute to it has become so important, it is rare that we see solutions to any problems, other than very personal ones that we all have, in anything other than monetary terms.
‘If I had the money’, ‘If I spend this’, ‘If I borrow this’, ‘If I save for this’, ‘If I earn this’, and this list goes on.
One of the most obvious times we experience the way we culturally reference problem solving to money and our belief that money can fix any problem is one that we can all easily see.
Whenever politicians and the media talk about problems in the public sector – perhaps with the NHS, improving Defence or Education, and finding ways to do just about anything that the government of the say would like to do, the solution or answer to the question always comes in terms of money; what we can afford, what we can save, what the politicians can take from us using Tax.
The political classes do this, because money, using money, printing money, spending money, donating money, lending money, taxing money and everything to do with money, is the only solution they have.
Politicians won’t take the risk of using real solutions that require genuine change. Because doing so will upset the people who they genuinely want to be popular with.
And that’s the People who control money – NOT you or me.
Politicians gain and retain power by paying lip service to solving problems and by spending and creating money that always flows towards the people whose help, influence and favour they believe they really need.
We are all the losers as a result.
Not least of all because money cannot solve the problems that money caused.
Money won’t help the Farmers
One of the biggest problems that UK Farmers face is accepting that the change that will help them can only come if they begin by being that change, themselves.
Because the outcome of what most of the Food Chain Onion is doing to Farmers and how Farmers are being exploited, is loss or absence of income, it is natural that the simplest and most obvious solution that the Farmers recognise, is for that income to be replaced in some way, by someone else and probably the government.
It is assumed that Politicians know that Farming and Food Production is important – and that if they don’t, some protests and angry words will soon wake them up.
Regrettably they won’t. Politicians are now in the open with their support for the end of UK Farming that they have been quietly facilitating for over half a century.
Politicians see no need for Farms and Farming as we know them. Because they have been assured by those with agendas that sources of Food that are just as good will always be available and accessible to us all, in every conceivable way.
Equally, whilst the Supermarkets, Merchants and Processors are already pledging what sound like massive amounts of money towards supporting UK Farmers, this money will not simply flow into the bank accounts of the Farmers that need it.
Such help will only come with many more conditions, restrictions and caveats that will help the disintegration of the Sector, rather than help it in any way.
Whilst anyone looking closely will see that the global model is already in trouble, we are dealing with an entire establishment filled with politicians and people who genuinely believe that messaging, narratives and laws can be used so that what happens in the future will be whatever they decide to say it will be.
A rude awakening is coming for anyone exploiting others for personal enrichment or agendas of their own. But the timeline is uncertain and change of the kind that we all need from within the establishment or political spheres isn’t in the offing as things stand – anytime soon.
The only way that Farmers and we – together as Communities, can change anything, is by changing the way that we see and think about everything that is happening around us.
Farmers have the power to change themselves and their industry. By doing so, they could quickly become the catalyst of change that will then effect everything else. Because Food really is that important within all of our Lives.
However, as far as the cost of that initial surge of change across the industry is concerned, it is the Farmers themselves who must take the lead and therefore take the risk.
Otherwise, the situation could quickly exist where they having nothing left to risk.
We will return to the Solutions in Part 3. But for now, focusing only on the relationship with Consumers and other Small Businesses across our Local Communities is where the Future lies.
The Food Chain Myths & Shibboleths
The different layers of The Food Chain Onion have either created or have had the way we think about them effected not only by the creation of narratives. But also by a wide range of Food Chain Myths and Shibboleths.
Food Chain Myths and Shibboleths are the narratives that have been around for long enough and have had such a long-lasting effect that they have become hard-wired, even though they are actually destructive and not helping us at all.
Spoken or information-based traditions can be the Myths and Shibboleths from times past that have lingered on.
Food Chain Myths are ultimately responsible for so many of us taking the Supply of Food for granted, and just accepting our relationship with Food, what we eat and how we eat it in the ways that we do.
UK Farmers ARE vital to a Future that will work for everyone
Perhaps the best argument for Farmers being back in control of The Food Chain and the most direct relationship with us is this:
A direct relationship between Farmers, Small Local ‘By-hand equivalent processors’ and the consumer, is the only form of Food Chain that we can genuinely trust.
Because everyone involved will be people we can access or know.
However, we are today a very long way from returning the Food Chain to the responsibility of our Communities, with a relationship where we are all working closely alongside our Farmers and Local Small Businesses.
It is therefore vitally important that we are both aware of and that we consider some of the greatest lies that have been created about our relationship with Food.
Lies that today ensure that we believe that far from being one of the most important relationships we can have with anyone in the outside world, that we no longer need Small Local Farms!
Here are The Food Chain Myths (In no particular order):
Myth No.1: All the Food we need can come from outside of the UK
It stands to reason that the best food is the freshest food. Unless there is no genuine option.
For as long as we have Small, Local, Family Farms in the UK, there certainly is.
If all the food we have access to came to us only from outside of the UK, it wouldn’t be fresh or as fresh as it could be, if that Food were grown or produced somewhere that we could easily visit every day.
In a world that looks less and less peaceful, we take for granted that wars and the impact of wars are not something that we will ever have to experience in the UK, ever again.
Regrettably, this is just foolish.
The reality we face is that Food and goods that are Essential to Life travel to the UK from around the world today, often passing through areas that could explode into war zones at any time.
Food Shortages are often hidden from us today, because there is so much variety on offer and available to us.
However, if the UK borders were to close for any prolonged period, or we were cut off from any of the significant sources of Food from outside of the UK that we currently use, People just like you and me would go hungry very quickly, right across the UK.
Myth No.2: UK Farms supply 54% of the Food we eat
The UK produces the EQUIVALENT of 54% (or thereabouts) of the Food that British People consume*.
However, the 54% produced isn’t all Food that makes up the Food available that we buy or have delivered from shops.
Because of the way that Globalised Food Production works, much of the Food that our Farmers and Food Producers produce is used as the source of ingredients that are transported and used in all sorts of different Food ‘products’ in different parts of the Global Food Chain.
What many of us don’t realise is many of the Crops that we enjoy seeing being harvested across the UK every summer, aren’t even harvested to be used for human consumption.
Many of the crops grown and harvested across the UK are used as animal food. Because of the way that the profit-driven influences across The Food Chain Onion work, using quality benchmarks that they have created to benefit themselves to force the viability and £value of UK Produced Foods downwards.
Farmers are also pushed to grow varieties of crops, just because of the protein and nutrient values they contain.
In the instance of Bread or Milling Flour, this is so that the refined flour contains excessive gluten which gives us the lovely, bouncy white loaves of bread we buy in supermarkets and other forms of very attractive bread-based foods.
Gluten intolerance and inflammation are just one of the side effects of this processing alone.
Were we to experience the Food Shortages tomorrow that are becoming a greater and greater threat, the amount of Food produced across the UK that could go straight to our plates is much smaller than the 54% figure for UK self-production of Food.
In itself, these figures should already be setting off alarm bells everywhere.
Myth No.3: Farms are bad for the Environment and Climate Change:
Farms are NOT bad for the Environment.
It’s what we do WITH Farms and the systems and processes that we have introduced into Farming and Food Production that are bad for the Environment.
Farms, Farming and Food Production Methods are under attack and being sidelined by the very People, Politicians and Corporate interests that introduced them to control and profit from Farming.
They are attacking UK Farming because they recognise that the methods they have pushed and required of farmers are now unsustainable and must be changed.
BUT they still want to guarantee they will continually make profit and that means having a Food Production System that they control.
Guaranteed Profit isn’t sustainable in any sense. Because it requires that those making the profit are always taking more from across the system, than the system can actually sustain.
And the cost of that unsustainable profit they take can be in just about any form.
Farms can either Produce Food that serves the best interests of People, or the bottom line of the few people who are making and controlling the obscene profits that come from controlling The Food Chain.
It is impossible to have both a profit and a people-driven system.
Because profit and agendas are being prioritised today, we are being told that Farming isn’t good for the Environment and that we don’t need Farms, as we know them, anymore.
Myth No.4: We no longer need Farms because everything we need to eat can be manufactured
The human body is a natural creation and it works like a well-designed machine.
The human body relies upon and can only function in a healthy way by having regular access to naturally produced Food. Or Food that contains appropriate levels of naturally occurring chemicals, proteins and other nutrients, that have not been masked or changed by additives to confuse how our bodies work.
The further away The Food Chain moves from Basic and Essential Food that is recognisable in its original form or has had traditional processing, the unhealthier we will become. And the more reliant we will also become on supplements, healthcare and remedies that hurt us, but play fully into the corporate, greedy and profiteering hands.
A healthy life is a simple one.
his statement has never been truer than when it comes to sourcing our Food.
To eat well means eating Fresh Locally Produced Food, with the minimum number of 3rd party interests in Our Food Chain.
Only Farms can directly give us or play a key role in providing this guarantee, with the support of Small Local Businesses that process and prepare Foods in ways that could be carried out by hand.
Myth No.5: You never see a poor Farmer
Farming is a lifestyle business or vocation.
Those working in Agriculture are committed to a way of working that cannot run to a schedule and very rarely upon any kind of realistic demand.
Modern or rather contemporary Farming Practices require massive investment in up-to-date technology and equipment, that meets the ‘standards’ and ‘regulations’ that have all too often been set by different 3rd party influences across The Food Chain.
To anyone peering into a ‘working’ farm from the outside, it is very easy to see the £value of everything. But not to understand what Farmers earn or actually own.
Farmers buy things that look expensive. Usually, because they need them.
Yes, Farmers often live in nice houses and the lifestyle lends itself to families growing up and doing things that those of us living in suburbia believe to be some kind of rural idyll or bucolic dream.
The facts, however, are that Farmers typically work many more hours than anyone else would normally do.
Farmers only earn whatever is left, after all the bills and wages for everyone else have been paid.
There probably was a time when Farming could be argued to have paid well enough that every Farmer could indeed have been called rich.
But like every other industry that we have and that is being crushed by the forces of greed and political incompetence today, the truth is that Farmers are now completely under the control of the parts of The Food Chain Onion that either buy from them or supply to them.
Farmers and Farm Businesses are being squeezed into non-viability as businesses by every relationship that they have with The Food Chain.
What many just see and assume to be wealth, is actually a very long way from whatever it might seem.
Farming and therefore our Food Security is being impoverished. Just so that someone somewhere makes a fortune.
Because those enriching themselves have made it so that they can.
Myth No.6: Good Healthy Nutritious Food is too expensive
Good Healthy, Nutritious Food IS NOT expensive.
But many of us find that the availability, preparation costs, and the time it takes to prepare Good Healthy Food and the price compared to processed, ready prepared and takeaway food, seems to make it so that it is.
It’s been said that perception is everything and there is significant truth to this, especially today.
If our unquestioned, unreasoned perception is that Good Food is too expensive – whatever the reason may be and however true it might be, the idea that Good, Healthy Food is too expensive, is what we will believe.
As with the narrative that ‘Cost is the only important thing’ that we discussed earlier, we have some very skewed views of what is most important when we consider what we eat.
We have a habit of piling in and prioritising all sorts of lifestyle factors that simply shouldn’t be in the way – IF we want to be healthy, and put what is in our best interests first.
The Food Chain today makes it difficult for us to eat well. Especially if we are on a low income or find ourselves financially short at the end of the month.
IF the UK Food Chain was working as it should be and UK Farms and Food Producers were right at the centre of our Communities, our Economy and prioritised in the way that the importance of Food means they should; cost, access, availability and factors like time would soon make Good Food cost only what it really should.
Good Healthy Food will then be an Essential Basic for life that we can all afford.
Myth No.7: Politicians work in Our Best Interests
Politicians or Public Representatives SHOULD always be working in the best interests of the People THEY REPRESENT.
Whether that is the constituency that elected them, or the whole Council or Parliament and therefore the entire Electorate that body represents.
Regrettably, that’s not the way that Politics works in the UK today.
No matter which Political Party, Philosophy or Ideology we support or want our Politicians to pursue, ALL of the Politicians that we have, who are either elected or hope to be as I write, are motivated in the same way.
A Political Myth that we must consider is that we choose our politicians.
We don’t.
Political Parties choose the people they want to represent their Party.
As voters, only then do we get a list of the different Party Candidates to choose from on the Ballot Paper, each time we go to Vote in an Election.
Yes, we can vote for ‘Independent’ Candidates in any election where they have put themselves forward.
But as things stand today, Independents rarely have the resources, knowledge, understanding or support to run a campaign for a Parliamentary Seat. Because trying to compete with ‘organised’ Political Parties is too big a task for one person to do over this kind of geographical area. Unless there is a very big local issue, or the candidate has a name and level of public backing that would really make them a ‘shoe in’.
Regrettably, we are all playing a part in the political problem.
We have just accepted that ‘That’s just the way it is’. When in fact, we could actually give ourselves and our communities a very different Political Choice as soon as the Next Election. IF we got involved with other People in Our Local Communities and worked together to provide everyone around us a real choice*.
Politicians represent the Parties. Not the People.
The Political Parties select People who will do what they are told and will either not question it, or will vote or be ‘whipped’ to vote the way that they are told to, usually with the threat that they will lose their seat or be passed by for promotion, if and when they try to not comply.
People who want to be politicians today rarely have service to others in mind. They want the job, not the responsibility and they are in Politics only to serve what they believe in, what’s in their best interests and ultimately only themselves.
Myth No.8: Supermarkets are driven by delivering value
As I write, the first seasonal Christmas ads for the big Supermarkets are already appear to be in circulation.
The dedicated aisles in Stores are already filled with everything that we have been conditioned to believe that we will want for our Christmas – with want for many of us being confused with need.
Loyalty cards, discount vouchers, coupons, 3 for 2, 2 for 1 and all these kinds of promotions are presented to us as ways to save money.
But the unspoken truth is that the Supermarkets set the prices and they will still be making profit on the goods that they sell us as part of any promotion they announce.
We get pulled in by these ‘offers’ and whatever we are attracted by, because of the benefits to us from whatever we perceive that they will be.
However, the only reason that the Supermarkets run offers and provide loyalty cards is so that they can sell more and keep selling more. Hopefully to us, rather than any of us choosing to go to some other Company’s store.
About a year ago, just after their latest turnover figures had been publicised, I did the maths on what a well-known Supermarket would be taking in profit, based on an average weekly shop and the company’s profit figures that were released.
On a weekly shop of say £100, the margin the Company was making was around £10 or 10%.
10% doesn’t sound like it’s a lot for a small business that might be turning over just a few thousand pounds a week.
But for a supermarket business making annual profits that run into the £Billions, £10 of profit on every £100 taken is disproportionately BIG.
If you take the time to consider these figures and what a small business is likely to receive, you will quickly appreciate why the big business model thrives and does so by finding it easy to offer ‘value’ that a small retailer – that could be our local Farm Shop – currently cannot.
This same business model is responsible for putting countless thousands of small businesses out of action. Taking away jobs, arguably much better customer service and the benefits that come from all parts of Our Food Supply being managed within our own Communities.
We have lost all of the untold benefits of proper local retail businesses so that big companies can make a lot of money and have the power to control the marketplace and supplies and continue to ensure that they do.
The value that supermarkets provide is just a Myth and no more.
It is a Myth that is only able to work in the way that it does because of how we regard money.
True value is far more than being about just money.
Real value is about the different parts of Our Lives that we overlook.
Because there isn’t an app, statistic, meme, popular thread, video or TV programme that is able to take count.
Myth No.9: The UK will have enough food in a crisis. We know this because we didn’t go hungry in the Covid Lockdowns
The Covid Pandemic, The Lockdowns and Social Distancing measures in response to it took place only 4 years ago.
However, despite these events being the source of so many of the impacts that we are still experiencing, Covid and everything linked to it is now treated as if the whole thing took place many lifetimes ago.
If you start to think back and focus, you’ll probably remember that flour, eggs and toilet rolls were running short or disappearing from Supermarket shelves, just as soon as the shops reopened, and the government published its instructions on how we were all now expected to behave.
We considered the absence of these Foods and ‘Essentials’ to be a ‘shortage’. But the truth is that we were not short of anything.
It appeared that the Supermarkets were short of some goods because of the way that supply chains work today under a system called ‘just in time’.
Just in Time is what’s known as a lean principal which many will have heard of as a business management tool too.
Just in Time cuts costs for retailers, manufacturers and any company that uses or works with stock, products or goods of any kind. By managing supply processes so that there is enough of everything to meet expected or planned needs and no more.
Supermarkets plan their business operations years, seasons, months, weeks, days and holidays, months if not years ahead.
And because of the data that Supermarkets are now recording about everything we do when we shop, Just in Time has become the basis of a fine art when it comes to planning and a system that they are able to rely on. Or so the Supermarkets believe.
What happened in the Lockdowns was our shopping habits changed. And they changed more quickly than any data could explain.
The issue was irresponsible hoarding in many cases. But the Supermarkets had never planned for Covid and so even the hoarding that we can be sure the Supermarkets would be able to make allowances for if they knew it was coming, was never part of the plan.
Yes, it took a few days and in some respects a few weeks for the shelves to look ‘normal’ again in every possible sense.
But the Supermarkets and The Food Chain as we know it, was never actually ‘short’ in a way where anyone went hungry.
The supermarkets just weren’t prepared.
If we were to experience the real shortages that war, a genuine pandemic and anything else that could close the UKs borders could easily guarantee, the Supermarket shelves would certainly empty. Many people and their families would quickly go short.
Covid and the shortages that were created unnecessarily were bad.
But in terms of a future crisis that is outside of political control, the problems would be like nothing we have ever seen.
Nobody is planning or putting the resources and infrastructure in place to ensure that we all have access to the basic essentials that everyone needs, in a time of national crisis that could now arrive and impact us at any time.
Myth No.10: The Supermarkets value UK Farmers and Food Producers properly
If you’ve been reading through this Booklet in the order it was published, you will have noted that we have already touched on the truths that underpin the relationship between Farmers and the Supermarkets.
However, it also important to recognise that when it comes to narrative creation and maintaining the narratives that are already in place, the Supermarkets and all the companies that manufacture or process Food for the Supermarkets, that they originally bought from Farms, are regularly advertising to tell us how much they value and support the Farmers that ‘grow’ for them.
Its almost as if it’s the way that you and I would expect Supermarkets to behave…
The proof of the pudding is in the eating. By reading industry publications like The Farmers Weekly or researching reports from any business that deals with or watches everything on agricultural markets that are being bought or sold, we can see that the money that Farmers and Food Producers are actually earning, after all their costs have been taken out, are wafer thin. IF that is any viable earnings exist at that point after all.
We talked about data harvesting earlier in the section ‘The Retailers: The Companies that make money by making food shopping easy for you’ and what the data retailers and the companies who buy from Farmers now have, enables them to do.
It is an uncomfortable truth to accept. But the situation exists where the companies that buy from Farmers can manipulate their contracts and arrangements to the extent that they have the same influence over Farming Businesses and Enterprises that they would have, if each of those Farms were just another site or department, and they owned them.
The travesty is that Supermarkets, Processors and Manufacturers have probably worked out to the penny what each of Our Farmers need to live. Based only on the Myth that is the National Minimum Wage.
The contract prices that the Farmers are offered by the buyers almost certainly reflect this accurately. And will be generously maintained, just so long as the Farmers continue to meet the targets that they have agreed.
Supermarkets, Retailers and those companies that insist they are there to support Farmers are paying lip service to public expectations and no more.
Yet we and our Farmers are poorer in countless and growing numbers of ways as the result of trusting them at their word.
Myth No.11: UK Farms aren’t suitable for growing the Food we need
In ‘Myth No.2: UK Farms supply 54% of the Food we eat’ we considered the way that different layers of The Food Chain Onion demand that our Farmers grow certain crops and that they grow certain varieties of those crops in certain ways.
A big part of what makes that Myth successful is that it helps convince us that there are many Foods that include Fresh Fruit and Vegetables that UK Farms are simply not able to grow.
The truth is very different.
If you were to undertake research into traditional crops, varieties and foods that can and have been produced across the UK, you will quickly see that the UK has the ability to supply all the Food that it needs, IF we were to focus Food Production on what we actually need, rather than what the pursuit of what profiteering tells us all that we want.
Need is the important thing to bear in mind. Need is not the same thing as want.
Here’s another from The Marine and Seafood Council that lists all the wonderful fish that is available from our brilliant Fishing Businesses located around the UK Coastline too.
Yes, there is seasonality to consider. But People have been living and thriving on the Islands that we call our home for thousands of years without ever needing to ship in or transport food in from overseas.
Any suggestion that our Farms and Food Producers cannot produce the Food that we need is no better than a Myth.
Myth No. 12: The Minimum Wage reflects what it costs to live
However, The Food Chain isn’t just about how Food gets to us.
A layer of the Food Chain Onion is also the question or questions that surround whether or not we can actually access the Food that we need – not least of all because of the pressing question “Is Food something that we can all afford?”
The truth is that the 2x healthy, nutritious, fresh and calory appropriate meals, that we all need each and every day, is something that not all of us can afford.
Many do ask the question “How can that possibly be, when the UK has a good Minimum Wage?”
The reality we face is the Greed-driven system we are considering only a part of within this Booklet, has effected just about everything else in and across our lives too.
The UK has a growing underclass of People who cannot afford to live independently, even when they work and receive the National Minimum Wage, without claiming Benefits, using Charities (such as Food Banks) or by going into debt.
The figures that the government and the people who advise them use to calculate how much the Minimum Wage should be, use average costs to calculate what any ‘normal’ person would need to live.
Yet ‘averages’ can be dangerously out of touch with reality. Not least of all because in this case they don’t take into account such changes as real-time inflation, local prices, what is essential vs what are luxuries, and what it really takes to live with the world as it is today.
So, even with the rise that will come in April 2025, this would leave a single person, working 40 hours a week, short by some £71.60 weekly – IF prices had not by then changed since October 2023.
And we know that they have…
With the way that our money-centric culture works today, we are often encouraged to pay for everything over the lifetime we have it, or on the basis that we can only get the best price by perhaps by paying over a year or longer, IF we contractually tie ourselves in.
This means that many of us must meet these commitments that we have made, whether we have an unforeseen change in circumstances, whether we experience inflation, and whether we then have enough money for food or not.
Because Food is one of the few things that we actually pay for as we go, if we do find ourselves short of money, some of what we eat is usually the first thing to go missing from the list.
Myth No.13: The Price we pay for everything reflects the genuine cost
Business and commerce have existed for a very long time.
It is only reasonable to expect that those who are entrepreneurial enough to take the risk and make the investments necessary for a business to be launched, to survive and ideally thrive, must gain some kind of reward that reflects this appropriately.
However, what is genuinely appropriate and what is considered appropriate today, when laws or regulations now exist to suggest otherwise – often because someone with influence has had them changed or removed – are two very different things.
They lead to very different outcomes for everyone who is impacted, whether they are aware of it or not.
Because something is ‘legal’ doesn’t automatically make it right.
We really do neglect to understand that deregulation is NOT good for everyone.
Deregulation is only good for those whose businesses have been deregulated.
The businesses and interests that have been able to influence politicians to remove and change regulations are usually the ones that need to be regulated most of all.
Meanwhile, Farmers, Small Businesses and Voters, who have no real influence at all, are usually the ones that are suffering because new regulations are being imposed that control what WE all do!
Deregulation of businesses that aren’t adding genuine value to supply chains of every kind adds unnecessary profit margins to whatever Foods, Goods or Services pass through their hands.
Just one layer of The Food Chain Onion adding cost without adding genuine value pushes the prices of the Food we buy up beyond where it should be.
That’s before we consider whether every other layer of the Food Chain Onion, beyond Farmers and Consumers, will inevitably add their own additional profit as Food ‘products’ pass through their hands and ownership too.
Regrettably, the approach to printing money that the previous Tory and now current Labour government has, means Retailers and providers of any goods or services that meet our Basic and Essential needs – like water and energy companies – can keep pushing up their margins. Because they believe the government will always find a way to pay.
This reality across businesses is now a very real problem for us as it is encouraging greed and the record levels of inflation that go with it in every direction.
The genuine costs of everything we need or that is essential to eat is massively overinflated. For no better reason than so many different 3rd party interests have inserted themselves into The Food Chain, where there is no need for them to be, where proper regulation and governance would otherwise stop them from being.
Ultimately, the problem reflects the way that we live and The Moneyocracy that life revolves around today.
Its all driven by greed.
Part 3: Perceptual Barriers; Solutions; Our Local Future
Situational Bias and Group Gaslit Isolation
Yes, these terms sound like a mouthful and they are. But its safe to say that they shouldn’t even exist for us to have to think about chewing on.
Situational Bias: the biggest barrier to change
A theme that the reader may well have noted throughout this Book, is that we are typically set in our ways, take for granted that everything is OK, and there is a culture-wide belief that somebody somewhere else has both the responsibility AND will use that responsibility to sort everything our for the best – as and when it needs to be sorted.
Prominently running alongside or more likely in the driving seat is the relationship that we have with money and the influence that it has across every part of life.
Many of us simply do not believe that it is possible for the world to even work without money playing the role that it does and continuing to have the power and influence that it does.
Because we are completely bought-in to the idea and belief system that tells us ‘that’s just the way it is’.
However, there isn’t just an alternative system available to us. Everything within that alternative system would be much happier, healthier, safer, more secure, just, balanced and fair to us all, too.
We don’t see it. We aren’t open to it. We get angry at the mere suggestion of it.
Because it’s a change that would mean life would work and resemble a very different way of being, with values and priorities that just don’t seem to make any sense with where we are now.
We have a collective Situational Bias, that is holding us back and preventing us from rejecting The System that is actually in the process of destroying everything in life that has any value or ‘real’ worth.
Group Gaslit Isolation: Being conditioned together to believe we cannot trust ourselves, alone
Theres a good chance that if you already know, deep down, that there is something wrong, not just with The Food Chain, but across society itself, you will have had moments – and possibly many – where you have watched, read or heard narratives being shared that you know are either wrong or deliberately misleading.
However, because the messaging is in the mainstream, you question if you are the only one who sees the situation that way, and then question if it is you who are wrong.
It may or may not be reassuring to learn that you are not alone and that the majority of people probably feel exactly the same way.
The problem for all of us is that unless we are really thinking about everything, what we are feeling and asking ourselves why we feel it all of the time, we are more likely to assume that its safe and reliable to ‘go with the group’.
In an age when we are too distracted to have the great social interactions that People once had with everyone in their Communities and those immediately around them, we look to our ‘leaders’ for direction on ‘what the group’ is doing instead.
For many, ‘the group’ and therefore ‘the leaders’ are the establishment, the mainstream media and the politicians, or alternatively the new public figures and celebrities with large followings and subscriber lists on social media.
What so many don’t realise is that the way that information is being used, manipulated and pushed at us from every direction has enabled a situation to exist where we are being gaslighted, not only to believe that we are wrong, but that we are also alone in what we think.
This Group Gaslit Isolation* means that we are likely to either follow the establishment narratives religiously and scoff at anyone who doesn’t.
Or, if we have reached a point where we know that the direction of the establishment is not aligned with what is best for us, we are likely to jump behind these new public figures or what are in many cases false prophets instead.
*If you have a better term to describe what I have called ‘Group Gaslit Isolation’, please get in touch and let me know!
Trust Your Instinct. Trust the Evidence of Your Own Eyes
Regrettably Situational Bias and Group Gaslit Isolation are effective tools that are effecting us all.
They are skewing our reason and judgement, because of the way that we have also been culturally led to believe that Truth can only be quantified and confirmed with real, tangible evidence.
It should by now be evident to us that evidence of anything cannot be relied upon and that absence of evidence is not evidence of absence.
Likewise, when regulations, rules and laws have been created, changed, implemented to legalise or legitimise the actions of those who are able to influence the processes and people who legislate, we can be sure that any evidence used to uphold any of them that serve specific interests rather than what is in the best interests of all, is questionable evidence in itself.
Just because something is legal, doesn’t make it morally or ethically right.
There is a very big difference. As we are now experiencing at significant cost.
Nobody has the right to make a profit
Profit and the greed that drives it are at the core of the problems that The Food Chain and every part of Society faces.
People who haven’t yet snapped out of the money-addicted-haze that has clouded everything meaningful in life will certainly snap at any such suggestion and will protest that this is what business and commerce is all about.
That may be so.
But there is profit that comes as a happy side effect or consequence of serving the customer well.
And there is the profit that is achieved, because that is all the business or organisation now focuses upon.
The majority of supply chains that are made up only of parts or layers that add real value and no more, can be and should be very healthy businesses. Because they have only got service and product delivery to customers at heart.
However, when businesses of any kind insert themselves into any supply chain, especially by using resources that only an already broken system has enabled them to obtain, they are taking from and making life harder for everyone downstream of their impact.
They are doing so without any morally or ethically justifiable cause.
Nobody has the right to make a profit. No matter what they have invested, speculated or bet on the ‘opportunities’ they have exploited.
This is especially so when the supply chain is like The Food Chain and supplies Basic Essentials that People need just to survive and enjoy an acceptable standard of life.
The People who create and manage the financial systems and devices, the shares and other tools like futures that are making them money from the Food Chain, when they are putting nothing with genuine value back in, may not know or ever meet the Farmers who are going out of business, or the People in poverty across the UK who are using Foodbanks.
They are responsible for what is happening and the disaster that is now unfolding, nonetheless.
The Alternative: A Farmer and Community Led Food Chain Revolution
Very few of us don’t know that there’s a problem.
In fact, many of us see the problem – as it affects us – very clearly indeed.
However, the solution is itself a problem.
Firstly, because so many of us don’t agree, understand or accept what the problem that must be solved really is.
Secondly, because many of us already believe that the solution to the problem as we see it, is also the best solution for everyone else.
Thirdly, because we have lost the ability to discuss different solutions to find the best answer or a hybrid of the best solutions where everyone can win and solve the problems that we share, because it’s easier to make everyone wrong who doesn’t agree that we are right.
Whilst I have spent many hours thinking and writing about solutions, what they would look and feel like and the steps that we will all need to take to get there, I have long been aware that the answers and therefore the solutions must come from us all.
Of the many reasons that we have reached the terrible state that the UK and the World is experiencing in every sense, the lack of real leadership and the insertion of people into government who are playing at being politicians, but have their own agendas, is right at the heart of the mess we are in.
Leadership isn’t a right. Its not something that can be bought. Its not something that belongs only to people who can pretend that they are special in some way.
But leadership can be a process that each and every one of us can play an active role in.
The leadership that we all need must come from the grassroots up.
Food and our Food Security is not only important so that we can live and maintain happy healthy lives.
Food sits at the centre of a different, people-centric way of thinking about life, where we have removed the damage that is done by the constant prioritisation of money and replaced it with values that put people and our needs first and fairly in everything.
The Food Revolution that is now essential and will save, revalue and reinvigorate UK Farming requires that UK Farmers take a leading role.
But it is the relationship between Farmers and The Members of their Local Communities that will matter most.
It is the potential that exists to build and rebuild local Food Chains and genuine circular economies that become the cornerstone of Local Community Life that holds the even greater potential to begin a revolution that will change everything for the better, throughout our system of governance and Life.
If you would like to know or discuss more
Who Controls Our Food Controls Our Future was never intended as a platform for any of the Solutions as I see them.
If you would like to read more about my ideas, experience and the solutions that I have published to date, please visit my Blog, Downloads Page, and Amazon Bookshelf.
I will be very happy to answer questions or discuss any of the content of this or any of my work with legitimate enquirers. Please get in touch by e-mail at acommunityroute@gmail.com
I will end here by saying only:
“It is essential that we all make ourselves open to new learning and that we are ready to listen to others. Because that is the only way we and the solutions now needed are going to be heard.”
Thank you for reading.
A Free to Download PDF Copy of Who Controls Our Food Controls Our Future is available immediately below. Alternatively, f you would like to purchase a copy to download for Kindle from Amazon (£1.99 UK Price at time of Publication), please find the link below the PDF version.