No Farmers No Food may be a wasted opportunity for UK Farming in its current form. But personal attacks on those leading it are no better than any one of us shooting at our own hand

A few days ago, I wrote and published a blog where I outlined why No Farmers No Food (NFNF) campaign will achieve nothing, whilst it could also end up doing UK Farming and Food Production considerable harm.

To do so meant mentioning the founder, James Melville. I don’t know James personally, but because of my ongoing interest in politics and the true depth of the problems that the U.K. is facing, I have been aware of him since he first appeared as a growing voice in what I’ll call the anti-lockdown ‘movement’ that appeared in the summer of 2020 following the first lockdowns.

Whilst I have discussed my reasoning that NFNF will not be able to achieve anything more than the range of existing organisations that are already working on the issues UK farming faces or have tried to do so before, it is also important to recognise what this new campaign is doing differently: NFNF has reached a much wider audience and has captured the imagination of people in ways that many of the existing lobbyist organisations supporting UK Farming have not done, so far.

The impact of NFNF is down to marketing and online campaigning. Or rather, making the best of the communication mediums that are currently available to anyone or any organisation that wants to change anything in the public realm, and isn’t already in a position where they have a platform where they could have the same effect just by opening their mouths.

The people who could do that – who arguably should already be doing that on behalf of UK Agriculture, are the people who are already in power. The people who we have elected and the people with roles in the establishment, who aren’t getting the things that they should be right. Because they are putting what’s important to them or what’s important to the people who are important to them, first.

Having the exposure that James has generated repeatedly since he emerged online, or being one of those people with public responsibility who isn’t using it as they should be, all adds up to the same outcome, IF there is no understanding or appreciation of the cause of the problems beyond an obsession with their effects, along with an appreciation of how everything in government, politics and the establishment really works today. Which genuinely isn’t anything like what most of us expect – even some of those within it.

Appearing to have a platform, with growing support and ‘breakthrough’ messages that give the immediate belief that those behind it can achieve things, will bring many different people and interests out of the woodwork who want to use that exposure for themselves. Usually because they aren’t getting the level of success with their own approaches, that they can see that new platform has.

It’s this visually-derived focus that brings groups like Together, climate deniers, right-wingers, anti-Brexiteers, and all sorts of different people with badges those who disagree with their priorities have given them, who identify with the issues that UK Farmers face tom banners like NFNF.

They see a vehicle that could be the answer to whatever problem they see as the priority, believing that their ‘fix’ will be the one that fixes everything for everyone else too.

The biggest obstacle to a successful outcome or resolution to all the common issues that Farmers share, is what we are now seeing unfolding in the disagreements about NFNF.

Different groups and individuals are attacking each other or piling in on individuals who have said something they don’t like about their take on what NFNF are going to do, and using links, affiliations and everything but the issues around what will actually work, when the point is being missed that in its current form, with the current mentality and the current lack of genuine engagement of a kind that social media simply cannot give, there will be nothing meaningful that NFNF can achieve.

The truth is that there is a massive range of people with different skills, experiences and talents that need to be involved in any movement that is going to succeed in delivering change for UK Farmers and Food Producers, where so many have already failed or been bought off with meaningless compromises before.

The parallels between this new campaign and how entry to the current political system works are frightening. Success in one area of business, obtaining a platform or just getting yourself elected doesn’t equip anyone with the understanding that it takes to do anything and certainly not where the realms of public policy interconnect and interacting with a completely broken system are concerned.

We shouldn’t doubt the good intent behind NFNF. But it’s been said that the road to hell is paved with good intentions and a large number of rightly angry, desperate and frustrated people are getting carried away by an idea that presents a good story, that in reality will end up a very long way from what it now seems.

We cannot have all the things that we want. That much is clear from the reality that we are all living through.

We need to focus upon the things that we genuinely need.

What we have the power to do is recognise the key things or rather the aims that we have in common. Such as saving U.K. Farming and making sure that everyone in the U.K. has everyday access to good, healthy, natural and farm-grown food.

It’s easy to dismiss workable solutions on the basis that they don’t appear to deliver the solutions that we want. But that’s really the most important point.

If we work together to deliver what’s right for everyone and not just what we want, what we want is likely to be delivered or will become a lot nearer by doing so.

We will then be winning multiple times over. Rather than fighting each other for no good purpose and not delivering anything to help anyone at all.

Sustainable Agriculture is part of the pathway to UK Food Security. But it wont work well for anyone until it works for everyone in the same way

My focus on Agri politics and the mass of issues that surround UK Food Security, Sustainable Agriculture and the growing problem of Food Poverty in the UK has made the past few months and my time at the Royal Agricultural University highly beneficial. Especially as I have began to look further and further outside my own social and professional circles to see if the troubling patterns that I already recognised, were evident in the same way elsewhere.

I have to be blunt and say that nothing I have experienced has given me any comfort. In all honesty, everything that I have seen has made me realise that the UKs Food Security and self-sustainability issues are significantly worse than I’d already concluded, and they are getting worse the whole time.

As you will have already read, Sustainability and Sustainable Agriculture are issues that are important to what I wish to share. However, the English language, the way that we multipurpose words and the obsession with subtext that most of us have, make communicating difficult issues that need to easily be grasped very difficult. Especially when alternative terms and their meanings can be used as a barrier that allow emotional ties to get in the way of progress and constructive dialogue.

There are very important distinctions to be made about Sustainable Farming in the context of what sustainability really is. Given that terms such as Regenerative Agriculture, Conservation Agriculture and Rewilding have been pushing their way into the Rural, Green, Environmental and Agricultural lexicon. As despite what should be very distinctive threads of commonality running throughout all of them, the differences between them and more importantly what everyone believes to be the most important priorities of each of them, are endlessly getting in the way.

Misunderstanding, misinterpreting and misrepresenting key benefits and issues is preventing everyone coming together to build upon shared commonality to identify and implement ways of working for the future that are meaningful and beneficial for everyone involved.

To add to the complication of addressing these issues, there is also a need to focus on methods and thinking that are likely to seem counterintuitive in a way that requires many of the most logical and business minded people that we could meet, to think about a future that looks very different to how it does today. A comfort zone we are resistant to leaving where every system, policy and story we encounter tell us all that the basics of everything that we accept without thinking, are always set to remain the same.

The priority of Farmers today is money. But farms cannot run profitably with profit being the priority anymore

So, this is a statement that will need some more thought. Surely it’s the case that every business is run to make money, isn’t it?

On the face of it, the argument that all businesses exist to make a profit is very sound. However, it is only sound because of the way that the world currently works and how we think, placing money at the heart of everything. Instead of prioritising the real reasons that any business exists, which are the products or the services that they provide to customers (or end users).

We can take this thought further. The real reason for providing those goods or services are to help, support or enable people to live, in whatever way that product or service will help those people to do so.

At risk of stating what should be obvious to everyone but actually isn’t, UK Agriculture, Food Production and UK Farms are about or should be about providing the UK population with a secure, accessible, ongoing supply of healthy, nutritional basic or essential foods. And they should do this collectively on the basis of providing the UK Population with the widest variety that is available to us from being grown, ideally as local to the end user as possible, but at the very least, from somewhere from within the geography of the nation state that we all share.

I don’t know a farmer who isn’t passionate about what they do.

Farming isn’t just a business. Farming is a vocation and lifestyle choice for all those who are genuinely committed to the industry, in what I will suggest is a healthy way.

However, as we have moved further and further away from subsistence farming the scale of risk has grown at the same pace as the commitment to production growth.

It has naturally followed that the power that Farmers and Food Producers in the UK once had, has progressively been surrendered to whoever will guarantee the greatest longevity of income. Even though it has now been arguably many years since such guarantees have also offered anything like what we would likely agree to be viable prices.

One of the reasons that Clarkson’s Farm on Amazon Prime has been such a good champion for UK Farmers is that it has lifted the lid on just how precarious Farming in the UK has now become. Yet few Farmers have the opportunity to do TV work or lean on the marketing power of celebrity to make a new farm shop or a brewery buy-in an instant hit.

The reality is that for many Farmers, it has been the culture of payments and subsidies that have taken over everything in Agriculture, alongside the ‘deals with the devil’ that have been made with traders and supermarkets, that are the only reason that what should be ridiculously successful food producing businesses stay afloat.

It is impossible for Farmers to stand still at a static or subsistence level as it once was, as ‘growth’ and therefore growing ‘turnover’ is the only way that earnings can be kept static.

The alternative for many being either to sell up or go broke.

Farmers, Food Producers and the entire UK Agricultural Industry are vulnerable to whatever the supermarkets, retailers, traders and the establishment demands of them next. Because they have surrendered their power to money, and forgotten how to do what they really do best.

Current thinking and every message that we hear tells us that big and bigger are the only way that things can now go. That ‘growth’ equals progress. Yet none of this is in any way true.

The future of Farming is the return to being a predominantly local, community-focused industry with emphasis on the production of foods and goods that local people need. Not what some want and only they can afford.

I realise that the immediate argument that will come back from many farmers who are thinking about the situation that they are really now in, will be that the infrastructure, support networks and governance (laws, rules and regulations) simply don’t exist to make anything like this work without financial support, and that just this factor alone, before anything like the economies of scale are considered, make any such move one that would be impossible to work.

It certainly looks that way. But without UK Farmers, Food Producers and Agriculturally aligned industries taking back their own power by taking those risks necessary for themselves now, the reality is that within perhaps only a few years, Farming as we recognise it in the UK today, will simply no longer exist.

It’s not just British Beef at stake: the future of U.K. food production and our food security is on a knife edge

So obsessed have we become with tech, the next big thing and the apparent ease with which we can get everything that we want, that we have forgotten what’s actually important in life. And when it comes to the basic essentials for life, there’s likely to be nothing more important than what we eat.

Just like the air that we breathe, it’s easy to take the supply of food for granted. Unless you are already one of the growing number of us who cannot always afford to buy enough.

Yet, it’s not even as simple as having access to the food that we genuinely need.

For half a century and probably more, the food we eat, the systems, the supply chains that provide it and the governance that is supposed to be there in place to maintain supplies of the things that meet our basic needs have been changed, manipulated and replaced from top to bottom and from left to right. For no better reason than to allow someone somewhere to make more and more money, without any regard for consequences or what for us – and for our farmers and growers, is already becoming a very high price.

To really grasp the horror story currently unfolding, there is need to have understanding of our political system, of human nature and how money runs the world and makes everything work. Not in the sense of how we see it or how we talk about it. But in the sense of how it all really is.

This past weekend saw Channel 4 give a platform to yet another attack on meat production and specifically beef farming, leaning very much upon the narrative that to tackle global warming, cutting down and ideally stopping eating meat is the best place for everyone to begin.

Never mind the queues of private jets lining up at the very same time to fly an ‘elite group’ of very rich people to a meeting where they can all work out plans to force more of their green rules on the public, all in the comfort of luxury hotel suites in Dubai.

Regrettably, many of the people gifted high profile platforms to speak passionately about the guilt people trying to eat a balanced diet should expereince for eating properly have become the useful idiots of a very cynical strategy. One being pushed by people who were never elected to their roles and so recognise that to have control over everything, they must gain control of any basic essentials for life that everyone seeking to exert their own freedoms and will must automatically prioritise first.

What they forget to mention – even when these same people have responsibility for public health, is that good, healthy and nutritious food, as part of a balanced natural diet, is the essential building block and foundation of a happy life.

So, why would anyone of sound mind want to destroy or kick the foundation of good, healthy and nutritious diets away?

You can be sure that its not anything to do with the methane that animals, humans and just about every natural biological process produces. But it certainly has a lot to do with money and the two things  that come with it: power and control.

Yes, it sounds like a conspiracy theory. But everything that the world is doing to itself today is thoroughly unsustainable.

The irony is that it is the same people, businesses and financial minds that created the false ‘need’ we have bought into who are responsible. On one hand, they have normalised unsustainable behaviour that has depleted the planets resources for no good reason. On the other they have systematically destroyed the governance and infrastructure that would make it easier for us to choose and adopt alternative ways of living that would be much healthier, affordable and sustainable too.

It is these same selfish and self-serving minds that are now determined to dictate the solutions to the problems they caused, so that we change and then behave in ways that will work better for them.

Food is power

Whilst it will make uncomfortable reading for farmers, including many great friends that I know, an entire industry populated by some of the most creative and entrepreneurial people imaginable has been reconditioned to accept grants, subsidies and ‘guaranteed’ contracts with big business and retailers as being ‘normal’. Instead of using their own freedom to do all the things that only British farmers and growers know how to do best.

The consequences of what is happening because of greed and self-interest are very serious indeed.

Yes, farms are going out of business and land is being taken out of production at an alarming rate. But the fact the food the U.K. grows or is capable of growing doesn’t often find itself into the mouths of the very people who live closest to the farms where it was grown is both part of the nightmarish reality that people in food poverty are suffering obesity and diabetes, and the accompanying reality that basic healthy fruit, veg and and high quality meat and fish that resembles its origin in an unadulterated form is now for many, simply too expensive to eat.

It shouldn’t be this way. Yet the travesty doesn’t end there.

Whilst we should all be able to depend on the public representatives that we have elected to put our health and the security of UK food production first, the reality we all have to face is that whether it’s the Conservatives this year, Labour or anyone else occupying No. 10 and the green benches to the right of the Speaker, next, none of these politicians have any idea of just how fragile the UK food supply is right now. Nor how serious even a few shortages of outside food supplies could make things get.

U.K. agriculture has reached the point where farmers, growers and the industries that are inextricably linked to U.K. food production will either choose to accept the risk of taking the steps necessary to facilitate its own revival or wait perhaps no more than just a couple of years and see everything that still exists swallowed up by some impractical idealists 2030-based agenda of some kind.

Farmers and the public are the two key stakeholders in U.K. food production and accompanying supply relationship. Yet neither farmers nor consumers have anything like the genuine say and influence that they should have.

It’s money, self interest and other people’s agendas at every step of the way.

The UKs Farmers shouldn’t have to lead the revolution of reality. But the reality is that a meaningful commitment to changing U.K. food supply and recreating the local infrastructure that would be able to make that work, will soon gather growing public support once the work has really begun.

Its then and only then that our hapless politicians will have no option but to follow.

Truth is stranger than fiction

The pernicious irony of all this is that the people who have created or played key roles in the creation of the cost-of-living crisis are the same people who are setting the terms and requirements of credit and loans.

As a society that overtly prides itself on fair play (or historically has done so), we recognise that balance and fairness is not normally achieved when the beneficiaries of a system are also the managers of that system, and the rules have been developed so that it appears to be legitimate for them to ‘self-police’.

Yet this is exactly where we are.