Trump’s Reset: Catalyst for Change. Doorway to Cataclysm, or both?

A Time of Turbulence

Whilst ‘real life’ appears to be continuing for most of us across the UK ‘as normal’, almost a month on from Wednesday 2nd April 2025, when Trumps Tariffs were first announced, the reality remains that shock waves are reverberating around the world – even though the American President has now put the whole thing on ice for everyone – other than China.

What most of us know as the global economy is peaking and troughing throughout the global markets system with a level of fear and mistrust that hasn’t been seen for a very long time. However, the fact that the financial system hasn’t come to a grinding halt already is being taken by some to mean that whatever Trump has done and will do, it will work itself out. And very quickly too.

Many others – and in this sense I am talking about economists (whether qualified or self-styled) and those who comment, report and write about economics – are talking about turmoil, a crash and even a new great depression.

Nonetheless, the words, stories and narratives are typically loaded with suggestion that whatever impact Trump blowing up the global economy may have, the results will only be temporary, and everything will soon return to the way that it has always been.

If you believe that, you’ll believe anything

One of the key reasons economists and so many others, made credible only by the platforms they have, speak about the turbulent and challenging times that we are within as if ‘it’s just one of those things’, is because they are completely bought in to the way that the global economic system works.

Most of those who dismiss the truths that lie behind the turbulence we were already experiencing before Trump even mentioned Tariffs are tied to the mast of an economic ship that has long been doomed by the money sirens call.

Those committed to the global economic model believe that it is only with the continuance of the system as we know it – with money working in the way it does today, that they themselves can continue to win, and stay on top.

Everyone bought in to the mess that some believe Trump intended to address will continue their dedication to it and champion it, until the evidence against their position speaks for itself and becomes undeniable, even for them.

The Trump model of Free Trade isn’t Free Trade at all. Its aims are market dominance and no more

The Trade Tariffs that have existed across many international borders until now, that have been used as an excuse for the Trump moves, were all that remained of a myth of protectionism. One that has maintained the belief of many different populations, that countries such as the UK can still be taken seriously as ‘global players’.

This is now very much in doubt.

Although arguably wafer thin and sometimes even self-defeating, the Tariff structure that already existed has provided what many nations needed to stay afloat within a massively manipulated global marketplace that itself has never really been about freedom to trade at all.

That same myth that comes into play every time a UK politician bigs up our international trading credentials will not provide anything like what is necessary to stand up against anyone, anymore.

Regrettably, this is not something we can expect to hear from any Labour front bencher or the representatives of any of the political parties that we can vote for, anytime soon.

Yet any step towards accepting an open free-trade deal of the kind that Trump is effectively demanding with the threat of explosive Tariffs will become an admission, through action, in very much the same way.

The carefully constructed, economic and intergenerational money ‘con’

The strange (and what really should be troubling) truth is the way that our accepted form of economics work today (Neoliberalism, MMT, FIAT Money and globalism in very short terms), and how we have all come to believe that the way money works is ‘normal’.

The accepted form of economics that effectively runs money and finance around the world today is more dark witchcraft and wizardry than it is, ever will or ever could be about building a fair, balanced and just system of commerce, economics or the processes that underpin life beneficially for everyone. And that’s why it has increasingly be causing so much pain.

Yet the system we have has been in place for so long that many genuinely believe there is no alternative and no other way.

The United States was right at the heart of this system’s creation, and it is the chronology of events and the timescales that the process and changes that brought the world here that help make the realities that underpin the way that money, finance and economics work, so hard for people to believe. Not least because it involves multiple generations, world level events and a whole lot of ‘democratic’ decision making that make the real story very hard to believe.

Right now, Labour politicians in the UK are trying to shift blame for all of the problems they are facing away from the decisions that they have made that have just started to come into effect, to Trumps Tariffs, along with everything they inherited from the Conservatives before them and every government over at least a 50-year period before that. All as what Trump has done will now be the only thing in economics that really counts.

The government and establishment can only do this because of what is akin to the cultural amnesia that we all have about political history.

We are suffering from a form of encouraged forgetfulness that has evolved over years, decades and even centuries of time, where the shortened attention spans we have all developed tell us that blame for the decisions, monetary and public policies that cause us harm can only be attributed in the here and now or be relevant to the tenure of the politicians who are in power, today.

Today’s problems have been over a century in the making

The first step towards the economic system that we have today came with the creation of the US ‘Fed’ or Federal Reserve that was implemented as the Central Banking System of the United States in 1913. (Yes – that’s one hundred and twelve years ago!).

The second was the Bretton Woods Agreement in 1944, towards the end of the Second World War, which effectively put the world’s economy at the beck and call of the US (and therefore the Fed).

The third, and arguably the most pivotal was the ending of the Gold Standard in 1971, when the whole idea that money should be pegged to the fixed value of the amount of gold that any nation owned was finally dropped, primarily by then US President Richard Nixon – and then by pretty much everyone else.

It really was no accident that gold backed currencies were dropped at around the very same time that the use of all the magic tools that make today’s bogus economic system work, such as GDP were adopted. And leaps towards so called ‘free markets’ and bureaucratised world government were made, most notably for us in the UK across Europe through the Common Market which then evolved into being the EU, as if it was ‘just one of those things’.

The devil was always in the detail. But excuses built on complexity could never override the gut feelings that have told increasing numbers that something is very wrong

Whilst the ‘anti-European Union’* groups of the 70’s, 80’s and 90’s were quite deliberately caricatured as being lost on nostalgia, nationalism and many other unsavory attributes that have been carefully crafted as extreme and funneled towards the political ‘right’, the reality is that the mistrust of what was then just portrayed as being only about removing barriers to trade and the wish of many who believed in their national identity to stick to basic principles of sovereignty, has been proven to be correct many times over.

Everything that has happened was very carefully thought out, planned, coordinated and orchestrated, using a clear understanding of what it would take to create public buy-in of anything necessary within the public awareness, that could then be used to cover and in reality hide so much more that was not. 

Public acquiescence, engineered by governments that were ‘democratically’ elected, using manipulative narratives and even the 1975 United Kingdom European Communities Membership Referendum – deliberately created political divides all the way along. However, the real damage to us was that they unknowingly gave a green light awarding power to unscrupulous politicians and bureaucrats to change everything and ultimately life as we know it.

All in ways presented to us, our parents and grandparents, that few would complain about. Because we have all been continually told it was about growth, wealth, prosperity – all under the guise of ‘trade’.

Whilst the US may not have been directly involved in the political sub-global system European experiment, that was little more than a trial franchise of the intended global model, they have nonetheless remained right at the core of globalisation’s march.

Indeed, the US has arguably benefited much more than it ever could have done by being an active part of what being tied into the EU project has meant for so many of us. Because of the way that post-war, international ‘settlement’ at Bretton Woods was made.

*What we know as the EU today, was previously known as the ‘European Community’, European Economic Community (EEC) and ‘The Common Market’. These evolutions of names were no accident.

This economic mess is the consequence of plans that were about furthering private interests and never about the Public Good

The Bretton Woods ‘settlement’, put the USA front and centre of what was always intended to be a ‘global economy’.

The processes behind the centralization of power that this system intended to create, have for most of the time since the second world war given the US the ability to wreak havoc wherever in the world that it believed there would be a benefit to them from doing so. Simply because of the power that having the US Dollar as the world’s reserve currency created.

The power the US held since long before the Bretton Woods deal was made, was however always intended to be handed to global bodies, the unelected bureaucrats that run them and therefore the private hands that control them ‘at the top of the tree’ whenever the time was finally right.

Just as democratic power was progressively transferred to Brussels under a growing spiders web of lies that began life with a narrative built on the foundations of having a common area of trade.

The whole process, which has been a textbook example of how to hide the theft of democratic power and control in plain sight, has been nothing less than the sell-out of entire populations, by successive governments that we have elected and trusted.

The aim for generations of politicians was that of ceding power and control of everything to an elite few and the useful idiots who unswervingly support them, using a money, financial and economic system that is no better than a game. One that has cleverly used our own greed against us whilst teaching us that it is normal to live in very unsustainable ways.

The treasonous act of passing power to third parties, that was never any politicians to give away, is something that only those who have lost touch with respect for the sovereignty of other human beings, as part of their own relationship with power and influence, could ever explain.

However, for any ‘world leader’, whose ego is bigger than the appetite for a payoff, this kind of surrender to a form of power and control that would require them to be little more than a puppet, is not something they could easily accept.

That’s where Trump, his contra-reset and the Tariffs walk in.

Trumps Reset ‘Takeover’ and a strange parallel with the tenure of UK PM Liz Truss

Perhaps the most interesting aspect of the Trumpian roadblock against what might be better framed as the WEF derived Great Reset, that was otherwise already underway across the West – and that the Democrats in the US appear to have strongly embraced – is that Trump, his ‘power’ and what he currently ‘controls’ – are all much too big for the machine that the Globalists actually control to deal with directly.

They cannot yet refocus sufficiently enough that either Trump and what he represents can easily be pushed out – in no small part because of how ridiculous and unworkable much of what they are doing has already become.

There is no question that Trump has changed the game, and the known Western sphere alternative may only be able to respond by embracing paths they previously didn’t intend:

Many in the UK laugh at the ridiculously short prime ministerial tenure of Liz Truss.

The accepted narrative is that her economic intervention was a disaster in the making for all of us.

Yet the disaster that was feared by the establishment was nothing to do with what was good or bad for anyone beyond those tied into and benefitting from the actions of the establishment itself.

What Liz Truss did in just a brief moment, was like putting the establishment approach to money, economics and finance on steroids. It had to be stopped immediately, and the risk of it happening again quickly removed.

It is a measure of what ‘money’ and ‘the markets’ were able to do on behalf of the establishment to destabilise Truss so quickly, that give an invaluable insight into just how rigged, planned and controlled the whole system has been.

However, it’s also a clear indication of how desperate things have become that those in power are now applying hindsight to suggest that what Truss did may have had some merit after all.

Trump really is the piper playing the tune, right now. But that isn’t because what he is doing has longevity or value in terms of rescuing an economic system that was already collapsing under the weight of its own nefarious plans.

Trump’s ‘reset’ is arguably little more than a brazen attempt to take the world back to the post war era on 21st century terms. Aiming to put the USA back at the heart of everything economic, whilst leaving Trump to be what he may well believe to be Emperor of the World.

Are we now experiencing the death of the global economic system in real time?

With capitalism dead in the form that we have known it, because the world is waking up to the reality that the deck was always stacked and the result for the poor and those working hard to become wealthy alike, is that the whole thing is inherently unfair – Trump will only have as long as no workable alternatives to saying yes to him exist, before his reset will collapse. And in all likelihood with it, the world economic system will fall like dominoes, starting with the USA.

What many cannot see right now is there isn’t any way back for the rest of the ‘western system’ countries and the WEF puppet governments either. Because the only responses possible mean torching what is left of that which is already broken – just to keep up, or by working towards what could quickly be seen as a multipolar world order that by its very nature cannot and will not offer world control – even if the cracks can be temporarily painted over once again.

Although I wrote about the 3 competing Resets that have been building just a couple of weeks ago, before the Trump Plan was announced, it remains likely that the BRICS nations and what they have been working on together will come into play.

Even though anyone in any government who has any sense will soon begin to realise that the US has just proven how foolish it is to once again place all your eggs in any one basket this way.

The difference in just this short time is that rather than awaiting what some might call a reasoned attempt at switching the polar world from western dominated to eastern dominated control, BRICS will instead increasingly look like an emergency tool for survival and replacement trading. For all the countries that have signed up to it as well as most of those who are on the most drastic end of the Tariffs that are about to unfold.

Will desperation lead the EU-centric/WEF led countries to do similar or the same?

Trump: Catalyst, Cataclysm or both

Whilst many will understand and perhaps even sympathise with the Trumpian ‘Make America Great Again’ rhetoric, few outside of the United States will find value or appeal in the idea that Making America Great Again means everyone else must bow down and become beholden – economically, metaphorically and in every other possible sense, to Trumps USA.

Whereas The Bretton Woods System (which originally kicked everything off internationally) was arguably unavoidable, given the massive role that the USA had come to play, once it had joined the Second World War, it is likely that its acceptance was a begrudging one, and only considered an acceptable choice given the alternative and what so many countries had just been through.

The open subservience to the US required and whatever it might have ushered behind it was a price that many nations across the world accepted they would simply have to pay.

However, Trump doesn’t have that same hand of cards as Roosevelt had to play in 1944. And there’s nothing he can do to recreate them 80 years on. Not least of all because US hegemony has been abused by those who hide behind and have controlled it in so many open (and many more hidden) ways, during that time.

The biggest difference between the Spring of 2025 and the Summer of 1944 is the desperation of weak leaders around the world today is all about their own survival and what happens to them next.

Whereas at the end of the Second World War, those leaders who were left with any kind of seat at the table worth having were being practical about saving war-weary nations from what those able to visualise a fear-led future interpreted as being a very bleak time of peace.

Bretton Woods may have seemed necessary. But necessity wouldn’t either remove nor excuse the use of manipulation and abuse – no matter the ‘opportunity’.

Yes, the global economic model is finished. But no expert will tell you that

So, it very much looks like Trump is harking back to the glory days of this dreadful economic system. Where the abuses that made the abusers fantastically rich, whilst nobody else really noticed, were there, open and available to everyone who pushed their way in.

Regrettably for us all, what has changed since then is everything that had real value – and that means infrastructure, industries, communities and everything that goes with that paradigm – has been stripped, bought or taken over employing created money that would never have been available to the money men without this system being in place and accepted as being legitimate.

All these varied financial and business interests have bought or taken control of using this contemporary form of dark magic have been moved, changed or broken up.

Whatever often nationally recognisable industries used to produce, manufacture or supply has been outsourced to someone and somewhere that it can be done more cheaply. Or added to some other elaborate supply chain where many more opportunities to ‘create wealth’ for the already wealthy ‘friends’ have been added in.

Trump probably sees this much from his experience with the way that money has been working. That is arguably why he is so keen to bring production and manufacturing back to the USA. Because sovereignty over supply chains is power over them in every form.

So, Trump knows that protectionism can be a practical way to uphold sovereignty, security and appropriate power.

But what Trump doesn’t appear to appreciate is that protectionism can also backfire spectacularly and have massive consequences if it is abused, used overbearingly or used as a weapon in any other way.

A New World dawns

There is no way to turn the clock back. The United States that Trump appears to want to lead existed at least 80 years ago.

The damage – and the part that the US has played in it, alongside all of the western powers who have acquiesced – is already done.

The global economic system as we know it is already beyond repair.

However, the experts won’t suggest that there is another ending to one where money remains king. Because most of them have by now been taught, indoctrinated or conditioned by a system that we are all now victims of to believe that there simply is no other way.

Regrettably, what we must remind ourselves of is that experts know a lot about a little, and that knowledge is then itself typically applied in very subjective ways.

On the other hand, real leaders know enough about lots. But they are objective enough to bring many different experts together. So that the very best decisions can be made.

The problem that we all have with politicians, is that they aren’t really leaders in the sense of what it takes to be good national or international leaders at all.

Trump almost certainly sees himself as being an expert – in this case, in business. And it appears that he has fallen into the trap, like so many others do, of believing that economics and the economy are all about business. Rather than being about people and life – as some very greedy and power-hungry people have always intended and worked tirelessly to make truth.

This is where one of the biggest mistakes and injustices in human history has been made.

The harsh reality that we are all now in the process of awakening to is that not even Trump can reset a system that was designed to be so unfair, so unbalanced and so unjust, that it has finally broken and began revealing its secrets under the weight of its own intentional greed and the harm upon humanity that it inflicts.

Hiding Sunlight to Hide the Truth

Tyranny doesn’t need to be led by only one tyrant. A whole group or entire culture can be tyrannical too.

And so far as dystopian futures are concerned, perhaps the most infamous line in George Orwell’s 1984 ‘The Party told you to reject the evidence of your own eyes and ears’ and that this was ‘Their final, most essential command’ should be setting off every possible alarm bell for anyone mindful enough of their own experiences when observing whatever appears to be happening.

We should all be aware of the above and what it means. Because it’s what we are living through, right now.

It’s important to be clear about what we are actually experiencing now, rather than what every message we are supposed to treat as being reliable and credible truth tells us we are living through. Because the latest establishment decision to trial technologies to ‘dim the Sun’ go fervently against everything that common sense and any basic understanding of how nature and our natural environment work. Rather than the world and future we are meant to believe in which has profit, power and control at its very dark heart.

Establishment attacks on our common sense aren’t anything new. But the number and consistency of stories, myths, narratives and outright mistruths that are now being fired at us, framed as truth and accompanied by a regiment of lies, pressed into service to conceal reality and outlaw those who are honestly questioning what they see, must surely provoke a response. Even from those who have until now been happy to go with the group think. No matter where it seemed to go.

Whilst climate change is real, the causes that the establishment are championing against with solutions that are devoid of any practical reality, do not and are not intended to address any part or element of what the real problem is about.

Net Zero ‘policies’, suggestions that growing food and livestock naturally is bad for the environment, and now the rather paradoxical attack on the Sun are textbook dead cat policies. Plans that are going to harm us and human life as we know it, either deliberately or through utter stupidity, just so that the group running things around the world can continue making profits whilst they work to guarantee processes and systems that will further their own positions, power and control.

The idea that in one breath, we are being sold the virtue, reliability and need to switch to renewable solar power and in the next, we are informed that we must also take steps to block the power of the Sun, promises a world that would be in darkness in profoundly different ways.

As far as general populations and normal people go, the process this is about to set in motion could easily create a situation where living what we call a normal life today is no longer any normal person’s choice.

The Sun not only sits at the centre of the known Universe. The Sun sits at the centre of everything that makes life work on this planet too.

The behaviour of the sun hasn’t changed.

But what our leaders and those with power, influence and money have done to change the relationship that the planet has with the Sun, most certainly has.

That’s where the real problems – and therefore the solution lies. Not in making very dubious attempts to remove the power and reach of the Sun from our everyday lives.

Anything but the Truth

The reason the establishment is hell-bent on taking actions that even those believing these people are acting in our best interests could interpret as being akin to self sabotage at best, is because the power to continue doing what they do, alongside the control over populations that they are so desperate to maintain, are inextricably linked to the wholly unsustainable way that we all currently live.

It doesn’t matter what facet or area of life, business, commerce we might care to look at.

The way that we now do things – and believe normal life in every sense to be, is unsustainable in absolutely every sense that we can imagine.

Money, business, farming, resources, idealism, technology, education, values and everything that touches life at any level, are already operating and being driven to evolve even further towards imbalance and the destruction of people and the planet in every sense.

The way the world runs today is already accumulating a list of casualties and significant loss of quality of life to an incalculable number – perhaps best illustrated for us by the mental health crisis – all of which state sponsored stupidity is now leaving in its wake.

Nobody can argue with the suggestion of just how great this life can be when we have the money, resources and freedom (of thought) to do and be whatever we want to be and go wherever we want to go.

But how many of us genuinely have that level of freedom and the resources to live a life like that which to most of us is like some otherworldly kind of freak show?

We go along with all of this, even as the discomfort for many of us grows, because of what we still believe the material benefits of doing so for us personally will be.

However, having lives with no value other than what others can exploit from us to make profit, whilst enslaving us to the systems of governance they have installed around us and to the money which doesn’t exist beyond a lie that only they have the power to create, isn’t life and it’s certainly not freedom.

In fact, anyone being honest would quickly recognise that if we aren’t already there, we are most definitely on the pathway to what may soon become a living hell.

Life doesn’t need to be complicated by technology and by the surrender of power to people who we never see. People who are only powerful because we never meet them, know them or question them, and they dwell in some far-off place.

We don’t need the global systems and horrific levels of overuse and unnecessary natural resource exploitation that only became ‘necessary’ once the myth was established that a material life is the only thing that can make us happy; where need has given way to want, and the only question we have to fall back on is, How much is it and how do I pay for it?

The greatest benefit of AI today will be a new dark age of stupidity and ignorance that our surrender to it will bring

There’s something very wrong with the AI story that we are all being sold:

Nobody seems to have noticed that the script of man’s pathway to the pinnacle of human intelligence is about to come to its end, by handing our ability to think, over to machines.

As I write, I’m wondering if the name ‘Artificial Intelligence’ was a deliberate way to hide the truth in plain sight, all along.

Not because the technological breakthroughs that are coming at us thick and fast aren’t very clever.

But because just like the surrender of our value set to an artificial, valueless and damaging world dominated by money that manipulates everything about the way we think, we are about to give away our ability to even do that, to systems and technologies that cannot genuinely benefit any human being – other than those who own and run them.

In my eBook Actions Speak Louder than Digital Words, I talked about AI only having the ability to look back at history and the past. Even where back meant what had been published or ‘sensed’ by the Internet up to the very moment when the system was responding to a specific command.

This overlooked or deliberately whitewashed flaw of AI echoes one of the greater faults in the Human experience, where we inherently look backwards to our past experiences to provide guidance for the future.

This should be troubling enough.

But what wasn’t apparent even when I published that book in June 2023, was that as AI began filling everything across the web and digital sphere with its own responses, muses and anything else we can give AI-derived content as a name, it would then begin leveraging just as much and increasingly more of its own diluted content as a source, which is almost certain to increase as human input or creativity dries up.

And the contribution of human creativity and intelligence to the smorgasbord board of information and data that the AI engines feast on is most certainly drying up, as more and more of us surrender to the narrative we have been fed that tells us AI is now the only way, and jobs are threatened by the accompanying suggestion that AI can do things that we can never do!

Dictating our future by using the past as our point of reference certainly holds us back and creates all sorts of difficulties at all levels of life that we didn’t ever need to have.

However, the one thing that makes that experience manageable and, in some ways, arguably beneficial too, is that our human creativity and ability to look at every new situation and make sense of it and its context in ways that allow us to build bridges into the future, means that we are making progress all the time. Even if that progress is slower, whereas a machine that is limited only to reading what has already happened simply cannot.

People – and many of them too – genuinely accept the stories and myths that we have and are now being sold.

They believe and, in many cases, have become fearful that AI can already or very soon will take over every function that humans currently carry out within any business or organisation. Despite the reality that anyone using their common sense or daring to listen to their inner voice will recognise a very big question, ‘Where in this future does that leave any need for me?’

AI is very fast at what it does and is able to look at potentially all the information that is available to us in digital form at the very moment in time that a question is asked or an instruction is given.

That – and only that – is the real magic of AI.

It is the reason that we are all just accepting the idea that AI is already infinitely cleverer than Humans could ever be. Just as those who benefit from us believing this to be true intend us to believe.

However, our acceptance that we no longer need to be creative or think for ourselves, means that we will not only increasingly become dependent upon a pool of ‘knowledge’ outside of ourselves – albeit a very large one of everything that has been recorded, spoken, considered and then committed to the internet and digital platforms up to some point in history before. But this pool of knowledge that we will use for everything will become increasingly diluted by the growing amount of poor and corrupt information, data and ‘understanding’ that our already burgeoning use of AI with everything is now spaffing out into the digital ether.

As you read, Humanity is literally giving up the ability to think and create for itself, to a machine-driven world that is incapable of doing any more.

What is more, Humanity is surrendering these cornerstone abilities for survival voluntarily. Because someone who benefits from us believing we are inadequate without technology has told us this, when a change of the kind that overreliance on AI could be about to usher in would have needed something akin to an extinction-level event to take place at any time in world history before.

This uncomfortable truth will not stop those who stand to benefit from the AI takeover from pushing and promoting this path. They will continue peddling the myths that the AI takeover will be in our best interests and will be inevitable all the same. When it is nothing of the sort.

The Technology we have available to us today will not live up to its greatest potential. Because the greatest potential any technology that man invents will have, is to help improve the lives and experiences of all men, rather than to replace any one of them.

We know this to be true, as this has regrettably been the way that technological advancements have always impacted Humanity since the ending of the Agricultural Age.

Technology has always been employed to make money for those who own and control it since then.

The rise of new technology has always been at the cost of all others at some level. No matter who they are or what their connections might be.

The reality we face is that it may already be too late to save the world we recognise from a fate that we have all unwittingly chosen. Rather than there being any kind of event or catastrophe at the heart of future change that no one person could have been responsible for.

However, if we are to address the slide towards universal ignorance, with the accompanying potential to take us back into the dark ages once more, we must reassess, reimagine and regulate the uses of every kind of technology. So that technology’s master can only be the public good. Rather than profit and the disaster that is following hard in its footsteps right now.

If we value the Human experience and wish to improve it, it is time to learn, share and then live the truth that there is no need for any technology to replace jobs, other than so just a few can increase their profits and control.

The best way for everyone and everything to live well, is without the complications and diversions that misappropriated technology imposes upon us, and the technology we do embrace should always be used for the greater good and for the benefit of everyone involved.

Foods We Can Trust – A Food Journey with Everyone in mind

Hi Everyone,

For a long time, I’ve been concerned about Food Security, The Food Chain and the way that the role of Food seems to have been deliberately dismissed, as if Food is not something that is essential for everyone to consume, each and every day.

I wasn’t aware that a common theme was emerging as I began writing a series of eBooks that started with Levelling Level in early 2022, and has now spanned 8 or 9 different books, essays, and blogs.

Food is so much more than being about what it costs. Even though our culture expects and encourages us to think about Food that way.

However, Food isn’t all about Farms, Food Production and the Economy either. And I have been saddened as I have watched the growing issues surrounding UK Food Production and specifically the UK Farming industry. Not because I don’t agree that our Farmers need help. But because none of the issues surrounding Food are as they appear, but everyone continues to believe that treating them as if they are, is how all our Food-related problems will be solved.

The Food Chain should be at the centre of everything. And if we were treating the importance of what we eat in the way that we should be, the way that we live and the way that we experience life would be much better than what we are living through right now.

The Growing Food Crisis

Farmers, like many others with absolutely nothing to do with Food Production who will read this, are victims of a growing Food crisis that many of us don’t even realise exists.

Everyone is being affected in different ways.

This growing Food crisis isn’t directly to do with Farmers Inheritance Tax, building on green belt land, covering productive agricultural land with solar farms, any one of the seemingly endless issues in the News causing upset, or anything you are likely to find from an internet search around foods, farms, climate change or the environment. Although it will certainly flag all sorts of stories that will be viewed by different people, differently.

These Food-related issues are all important in very specific or subjective ways.

But there is a much bigger issue at the heart of all of this that we need to consider carefully before any of the solutions that we can come up with can really work.

The real crisis about our Food and what we eat each and every day, is this:

We take Food for granted.

We take Food for granted. Not just in terms of the supply of our Food and the misplaced confidence we all seem to have that Food will always be there, on a supermarket shelf or ready to be delivered. But more significantly, because we rarely, if ever, give real thought or think consciously about what it is that we actually eat and what the ‘food’ we treat as being a normal part of our lives contains.

Yes, you may have immediately thought something like ‘It’s not that I don’t think about it. It’s just not worth it because what I eat is always about what it costs.’ And you certainly wouldn’t be alone if you did think this.

However, this and the many other thoughts and different perspectives that might be triggered by touching on this question certainly reveal or open the door to a rather uncomfortable truth: We have all allowed or just accepted that the food we consume is not as important to everyone as it should be.

The importance of The Food We Eat

Let’s be clear. Food is as important as the Air that we breathe and the Water that we drink.

Yet because the results of eating food that isn’t good for us aren’t in any way as immediate as they are if we breathe bad (or oxygen deficient) Air, or drink Water that is contaminated in some way, we really have become dangerously indifferent about the Foods that we eat.

Perhaps the easiest reason to be dismissive (or excuse not thinking consciously about our Food) is the idea that as long as we are not feeling hungry, nothing else matters when it comes to what we eat.

Yes, people do eat whatever food is available, that is accessible and fits with their lifestyle and think that if it has all been financially affordable, then as far as what they eat is concerned, that really is all there is to worry about.

We cannot and should not blame anyone for feeling that way. They are supposed to.

Regrettably, accepting the status quo and all the messaging that goes with it, without question can have and for some already has had life-changing consequences.

Mental health issues, physical health problems, obesity, compromised longevity and the many offshoots that shoot out in every direction of life are just the issues already affecting millions of lives because of the Food that we eat. And that’s before we begin to consider what our relationship with Food should really be because of the impact that it has or will have in so many other ways across our lives too.

Changing Minds Changes Lives

The importance of the Food we eat is something that we all have in common – whether we like it or not.

Once politics, idealism, religion, profiteering and other agendas and self-serving ideas are removed from the Food Chain, We are all the same. We all have the same essential needs.

We are all human beings with the same need to consume Foods at every mealtime that are genuinely good for us.

Eating properly and eating well should be normal for all of us. Just as it once was, before an endless list of apparently compelling reasons began to grow, peddling what sound like compelling stories like the one that says, ‘Good Food is too expensive to eat’.

The reason stories like these become the accepted truth is because Good Food being expensive to buy IS the experience that some people genuinely have. An apparent problem that someone else always seems happy to provide a solution to that only really benefits them in some way.

If the idea that we cannot afford good food, as opposed to the reality that we cannot afford the cost of not eating well in so many ways sounds conflicted to you, you are certainly not alone. And thinking differently about ALL of the Food that crosses our lips and that we consume at every mealtime really is the start of a Food Journey that has the ability to fix so many different things that aren’t working well for us today.

Please join me on the Foods We Can Trust Food Journey

I’m writing about this today, because I have just launched a new website and social media channels to begin a discussion, information sharing, signposting and awareness raising ‘Food Journey’ that I have called Foods We Can Trust.

Foods We Can Trust really should be a name that immediately speaks for itself – and it does.

But ‘Foods We Can Trust’ also triggers many different thoughts, feelings and suggestions that always being able to eat the right Food for us is no longer something that the world we live in today can enable us to do.

I’m about to begin posting about Foods We Can Trust, and I hope that as someone who eats Food every day, you will join me along the way.

If once you’ve visited www.foodswecantrust.org, you’ve had a look around and you feel there is something more you could share that might help others – even if its just a recipe for making a great meal out of Foods We Can Trust, or tips on how and when to Grow Your Own, please do get in touch.

Let’s all share this genuinely important Food Journey together, as it may give us an opportunity to help everyone else who values Foods We Can Trust too.

Best wishes and thank you for your support.

Adam

http://www.foodswecantrust.org