Any good salesman or marketing specialist knows and understands that the critical element to any successful campaign is the inclusion of a truth that has the power to eclipse all the other factors that may otherwise create red flags or food for thought that the more discerning buyer will certainly want time to think about.
It doesn’t matter what the truth is and how extraordinarily small it might be. The truth they use only has to be the one that reaches in where other truths cannot, so that it can create emotional buy-in that can overcome logic, whilst painting a very clear picture of a highly desirable outcome that the audience simply must have.
Whilst it will be much easier to relate this process to something like buying a car and what must be acknowledged as the marketing brilliance which has resulted in perhaps millions of us parting with our cash or more likely getting credit to secure the new car that we felt we must have, the reality is that the dynamics of this selling equation and the creation of buy-in is something that actually plagues us all across every area of our lives too.
Before anything else, it is important to recognise that the truth; what the truth is to us; what the truth is to everyone;and then what the genuine, real or absolute truth is, beyond that, can all be very different things. Whilst at the same time for each of us as individuals, any of these can seem very real – and therefore very true indeed.
Truth at the personal level often becomes synonymous with what the individual considers to be right or correct.
What is right can for any of us can in turn be as simple as a desirable outcome that answers the question, solves the problem or breaks down the barrier that the individual or a group of them together have in mind.
Of course, the greatest salesman or marketer knows that the biggest pay days will inevitably come from creating a question to answer, the solution to a problem or a bulldozer to blitz a barrier that the buyer didn’t even realise or know was actually there and needing to be addressed in the first place – but suddenly became a life-changing necessity, in the very same moment that they found out all about it – with the help of their narrative or advert.
The story or stories and the role that created ‘need’ has played in so much and with such wild implications throughout the ages of commercialism, media channels and now the digital world, are certainly something that we should all deeply consider.
However, it is the role of these forms of deliberate manipulation that have and are increasingly being used to sway public opinion – both by those within and against the establishment – that should concern us most and they have enormous potential to harm everyone and push everything into a new type of world, created on fearful beliefs, where there is no way for anyone to step back.
Ironically, the establishment know that the real truth about most things in life, isn’t all that attractive to normal people.
Dangling carrots and carefully crafted stories of greener grass that suggest an easy grab or on open gate if you do or buy whatever they say will inevitably seem much more attractive to the alternative. Which at immediate glance may appear gloomy, require effort, or a leap of faith in some way.
The number of policies, products and outcomes that have been sold to generations of us in this way – whether that be together, in groups or as individuals, is mind boggling.
Yet it’s not just the establishment and their pet politicians who manipulate and yes – brain wash us in this way.
With the media age has come the phenomenon which is the influencer. Meaning that even the most vacuous of speakers can win over the captive audience, which is you or I, from the screen that’s right in front of us. Just because they have said or done something or belonged to something that we like; they are already popular and followed by ‘our group’; or we have just decided that we like them and therefore want to listen to or watch them – as this somehow brings them and more of what we like straight into our lives.
Contrary to the generally accepted view, influencers aren’t just beautiful people or the people who entertain and ‘connect’ with us from the digital universe.
Influencers are politicians, commentators, journalists and all the would-be politicians and people who have designs on being the next Prime Minister of the UK or President of the Universe too.
It is also not uncommon for accidental influencers to hit the sweet spot of a message that plays to someone or some groups ‘truth’ too. As the example of a tweet that I saw just this morning demonstrates rather well, where someone I have never heard of has flagged a government contract award for contingency planning as something needing to be questioned. It was then picked up and run with by others as an ‘obvious’ sign that there are plans afoot for dealing with future events that indicate a government engaging in forward planning must mean that it has already planned something very sinister for us all.
The ‘truth’ for some, in this particular instance, has quickly pole-vaulted straight over the reality that central government, local government and many of the statutory organisations paid for by the taxpayer, that we see and experience in our lives each and every day, have to make plans for managing all sorts of eventualities. Just in case the worst events imaginable but nonetheless feasible should suddenly come into view.
The problem here, which illustrates the situation well, is that although this is a very specific suggested plan on the part of those tweeting and interpreting the information this way, what they are referring to is indeed a fixed government plan. And the fact that the government are indeed planning ahead for an operation or activity that could fit a range of different possibilities, that could of course include the one suggested, does nonetheless create the presence of truth – no matter how partial, fractional or ultimately inaccurate it may or may not turn out to be.
Whilst I tackled the topic of the dangers from self-fulfilling prophecies and todays false prophets a few days ago, the agents of change and however they got into that position are not themselves the message, answer, nor the outcome they might either suggest or lead so many of us to conclude.
The problem that we now have with messaging and narratives is that our castles of reality are being built upon the moving sands of weed covered fictions that look real because they are being deliberately or accidently sprinkled with expansive truths from whichever source we have decided we can trust.
That problem would be easier to tackle if this bogus reality was one that we could all agree upon and the question was as simple as shining a light on what’s really going on in every direction, which to all intents and purposes might be better labelled as being everyone’s inconvenient truths.
Unfortunately, it’s not.
With the wide and growing range of different truths that are being created and shared by different sources in every direction that we now look, the biggest challenge that anyone or rather that we all face, if we want to get back to being adults and tackling the real issues that need to be solved so that its ok for us all to relax and genuinely enjoy life, is that solving the problem of just one mistruth doesn’t solve any problem at all. Because there is an equally truthful take on the problem or answer walking up the algorithmic pathway right behind the one that is already knocking on our information gateway door.
There is an answer. But it really is an inconvenient truth that a lot of us aren’t going to like.
Each of us see the problems this country is facing from different points of view.
Whilst conversations about the crisis now unfolding with a range of different people would almost certainly deliver a range of common themes, the emphasis, value or meaning of each of them will almost certainly be different.
However, the one commonality, which isn’t about anything that we all have in common at all, would be the solutions that almost all of us will have based on our own world view, that in the bigger scheme of things, may be in no way similar at all.
Ironically, because so many of us have so many interpretations of the whys, hows and whats that have got us all here, and share them with what will be a relative few, we spend next to no time – if indeed any time at all, thinking about any of the common problems that we all really do share.
We certainly don’t think about the ways we can work together to create a better way of life for everyone and then how we get the leaders and mechanisms in place that will actually get us there.
The devil is in the detail
It really is no accident that the UK is in the kind of mess that it is. Because life has become so very complicated – and deliberately so.
The more detail, the more distracting and the more impossible a solution to just about anything might seem. Even to those amongst us who really can see that the status quo cannot continue and that no matter how bought into the things we like about the way we live – which we want to keep but don’t recognise that they are actually the part of the problem that’s making everything so impossible to fix – we really do need to snap out of the fixation with noise that’s doing none of us any good.
We must recognise that the things that work well for everyone and will work even better for everyone are much simpler than what we have been convinced we need.
It is inevitable that we will keep tripping ourselves up each and every time we think of the next step as being only about putting our own self-interest first.
Unfair, Unjust and Unworkable living, demonstrated best by Tax
Perhaps the best example of how we get lost and misdirected by the detail of what needs to change for us, rather than focusing on what needs to change so that it works for everyone, relates to the question of tax, taxation and everything else that means people like you and I are stumping up cash that we could often do with being able to spend, just so we can live without debt or in some cases rely on handouts or even food banks.
Yes, even framing the ‘tax issue’ this way will make some prickly – and that really is the point.
The UK Tax code is today thought to be over 21,000 pages and 10 million words long, giving everyone the distinct impression that the subject of how the bill for government action and delivery gets paid for (ostensibly on our behalf), needs to be tailored specially to everyone as if bespoke governance is the only kind of governance that’s really fair to everyone.
This is ‘The day when Britons stop paying tax and start putting their earnings into their own pocket’. Or alternatively, the final day of the year when every penny we’ve earned goes to the government – if we start counting on January 1st, which was this year (2025) calculated as being June 11th by the Adam Smith Institute.
The reason I’m using this figure isn’t to piss anyone off by drawing attention to the fact that as an average, we arguably all work for no other reason than to keep the wheels of government turning every year for at least 5 months.
I’m doing so because it may be the only way to look at the relationship all taxpayers have with the government in the same way. Given how easy it is to get sidetracked by the question of what everyone earns!
June 11th 2025 was the 162nd day of the year (as 2025 is not a leap year), and with 365 days in 2025, this means that in comparative terms, people are giving over 44% of their earnings (162 days divided by 365 days), before they can even begin to think about what they need to spend money on, in turn before anything that they might actually want.
For a moment, let’s forget the amount anyone is actually earning for themselves, as we know that some have considerably more than others, whilst many just don’t have anywhere near what it takes to live without struggling to make ends meet, and then take it as read that everyone is giving up 44 Pence in every Pound they earn (£0.44).
After realising just how much of everything we do have taken from wages and then what we pay for that includes some form of tax, it doesn’t take much to realise that government or rather the model of government that we have is simply unaffordable, unsustainable and that we must do everything we can to find a different and much better way to pay for the things that we share.
Regrettably, the complexity of rules and regulations supposedly there to benefit and protect us don’t stop at taxation.
One of the reasons that every part of life, that doesn’t already relate to the question of financial affordability in some way, seems so difficult or restricted, is because our freedoms and therefore our independence from the system and government are already being actively controlled in many different silent rules that have deliberately been put there using the excuses like health and safety, and protecting us or someone in some way.
Even if we aren’t actively being followed around by a police officer all the time the fact that we are aware of and abiding by these rules usually adds up to being the same.
Government isn’t what it should or was ever supposed to be
Whilst many would actually like to see the wealthiest in our society directly paying at least 44% of their income to the government to help run everything outside of our front doors, we still need to keep some perspective when it comes to the obvious question we will come back to in a moment about who pays and begin with the question, ‘Does government actually work?’
Government certainly functions. Even the deepest or most vocally critical of what government in the UK does will find it difficult to argue otherwise.
Because no matter the organisation or service that comes under the rather large umbrella of government, they all continue to do something. Even if they are not delivering what we might agree to be the correct results. And that’s the only reason it can be argued that it all works.
However, functioning and succeeding are not the same thing.
The time is long overdue that we all took a very hard and questioning look at every part of government and decided what, if anything, public services should or could be; just exactly where the scope and reach of government should end, and then and only then, what many believe to be the most important question of all, ‘How whatever government and the public sector does is paid for and by whom’.
Whilst it remains the case that there are services, infrastructure and even public facing roles that every modern society needs to be provided by the community, so that everyone can have universal experiences and opportunities which will always be the same, no matter who, where or what you are, the practical approach to not-for-profit service delivery – which this really should in almost all cases be, is not the same as the public sector and system of governance that we have today.
Every part of government and the public sector that we have today is focused on delivering (political) and therefore biased agendas which will inevitably advantage some people more than others in some way. Or is all about the jobs, terms and conditions for whoever the incumbent employees are who currently have the jobs.
There have always been politicians, officers and suppliers who for many reasons have chosen to advantage themselves in some way, if and where they failed to have the integrity to exercise their roles properly. And regrettably, it’s the position of trust we gave them all that enabled them to behave in such questionable ways.
Yet even more shocking reality that we all face today is that the whole public sector and everything that runs within it is now dysfunctional in terms of delivery in some of the most critical ways.
It has only been able to become this way because decisions have either been made (or not made) at the very top by people who really should have known better, and whose actions have allowed or facilitated everything that serves the public unwinding in this way.
Money before People
Regrettably, like so many areas of life today, the role of money – which stretches far beyond the scope of the tax question that we’ve already considered – is also the key element within the dysfunctionality of government and public services across the UK. Because the poor leaders that we have are obsessed with the idea that the only way any problem can and will be fixed is by having enough money to spend – no matter where it comes from, which is itself is these days even better for some politicians who dare not do anything which could restrict what they are already committed to spend.
Idealism and agendas cost a lot of money. Because their implementation requires the creation of systems, rules and infrastructure somebody wants but nobody needs.
The very perverse outcome from decades of government and the public sector serving itself, its people and whoever or whatever influences them, is that the changes that have been made in every way imaginable to support this are now costing too much for either the Taxpayer or government itself to sustain.
We have a VERY BIG problem. Because nobody in government or who wishes to form one either can or will be honest about the true depth and breadth of the mess that the UK is now in.
With Tax rises thought to be well on their way this coming Autumn, the reality that too many of us face is the 44% (or probably much more) that we are already contributing to this public sector black hole through so many of the things that we buy, pay for or earn, are set to keep going up.
All to cover the exploding costs of incompetence, waste and the furtherance of playing up to what are very dangerous egos. Because somewhere in amongst all of this the point has been lost that government does not and never did have the right to exist over the people that it was created to represent.
For any kind of government to be unrepresentative of the people it represents, would by its very nature and intended purpose mean that it represents someone or something else.
Money: The drug wrecking everything to enrich and empower the few
The way that money actually works, how it is controlled and worst but not least, how it is actually created at will, is the truth that sits behind everything bad, that few of us will willingly believe.
It’s much easier to believe that it is all good rather than even having the potential to be bad – even when almost everyone can see the destruction that money or the lack of it is causing to everyone in some way or form.
At the heart of the money tree and its root and branch system sits the mechanisms that supposedly fund government, but actually do so by doing everything to help grow the volume of money that is in circulation, so that the public spending – and the only way that politicians know how to get themselves out of trouble, can leverage ‘growth’ so that the entire shitshow can be hid.
Unfortunately for all of us, the exponential growth of the ‘money’ that has entered circulation, particularly since the responses of government to the Global Financial Crisis of 2008 and the Covid Pandemic of 2020, has wildly contributed to the inflationary spiral that accompanies such an expansion of available cash.
The creation of money that doesn’t relate to anything else like productivity or output devalues the money and incomes that normal people already have, as well as what they have the ability to earn.
It does so at breakneck speed whilst the real value of everything is funnelled towards those who control and benefit from what is a fully legal, legitimised but nevertheless completely corrupt system that appears real, because they have typically become millionaires and billionaires in the process.
Put simply, the lowest paid and most vulnerable now have zero chance of ever being able to earn enough to live independently of benefits, charity, debt or worse.
For as long as the money madness continues, the bubble containing all of those who are branded as being a drain on the system will rapidly continue to expand.
The leadership void or black hole
When a country has such shit, incompetent leadership, and has done for the period of time that the UK has, it wouldn’t be unfair for any of us to be asking, ‘How did we get them?’ and ‘How did they get to where they are?’.
However, as we all need to realise, very few of us do ask these questions or indeed any questions that are like them. And because we don’t, each time an election takes place locally or nationally, we are, as a majority, making the same mistakes over and over again.
We are chewing at the very same shit sandwich with the bits just wrapped differently with words, rosettes and faces – all hiding the same miserable self-interested and dangerously incompetent content that always delivers outcomes that are the same.
Because we have a very bad, self-destructive habit of going along with the idea that the political fairies come along and give us all a genuine choice at election time – as all good democracies surely would, we have not only accepted that government after government and council after council has worked on all of our behalf. We have also jumped into an elephant trap of our own making that tells us these same fairies will deliver the politicians to choose from at the next election, who will sort out and solve the very same mess that they and their own kind created (with a little help from their friends) in the first place.
Sadly, there are no exceptions to the reality that we must face that there are no real leaders in politics today.
The so-called leadership we see, and what the people we identify as leaders say, is much more likely to be aligned with us hearing and seeing whatever we need to fuel our own confirmation biases than it either is or ever will be about the solutions and outcomes that we might not be ready to hear about, but nonetheless actually need.
Victim or Victimiser: There is no longer an in between
As a society and culture, we are collectively suffering what might be the worst type of addiction of all. Simply because it is majority of us are addicted rather than the few.
Meaning that that same majority is completely out of touch with the realities of what that addiction does and will remain so, until the supply runs out – which is where all those who cannot afford to live independently within the current system have or are beginning to find out.
Money, or rather the way that money is used by those who control the system – and that means government and politicians, who are very much under their control too, has become the key factor in every equation and consideration in our lives.
The role of money and its reach has dehumanised everything to the point where money and the power, influence and control it is perceived to give at every level of life has become more important than the value of life and community itself.
Few realise just how their lives are completely at the mercy of the ability to spend, borrow and achieve the momentary of transitory hit that this money centric, Moneyocracy we inhabit demands of everyone and which is enforced by the barrage of non stop marketing and remote, typical digital pressure which comes at us constantly and demands that we all conform.
Money; what it does, what it can do and what it says about you is the qualification and gatekeeper that runs through every part of functional life and if you are in, you are in and if you are out, you really are all the way out and fully at the mercy of those who continue to be ‘in’.
The tragedy of the system is the ruthless and methodical way that human behaviour has been used against the masses by the few and the experts they pay who understand it.
The sweeties and trinkets that have been flowing towards for decades have only been bettered by what has appeared to be the endless ability to secure more and more credit to buy it with, all the time becoming more and more essential to secure as real earnings and wealth have been stripped by the printing of all this extra ‘pretend’ or non existent money that even relatively wealthy people have no chance of keeping up with.
The irony is that those of us who continue to believe we benefit from what the establishment is doing and therefore acquiesce or go along with it are – through our actions – making those who cannot the victims.
All for no better reason than this whole situation could not exist without the elites treating the masses as a resource that is not real. But is instead just like oil, coal, precious metals, forests, farms, land and even animals – and just something else for those who ‘own them’ to exploit.
We all need to contribute to what we share in life. But real life cannot continue if we are required to contribute everything we have
Whilst we must all accept it is correct for everyone to contribute to the upkeep and maintenance of the systems and infrastructure that serve us all, from the moment we step onto the pavement or road outside of our homes, what we share is not and never should become more important than the right to have a fully independent, functioning and self supported life experience.
The system that we have discussed is at breaking point and cannot continue as it has, or as it is today.
Those in charge don’t know how to do anything other than borrow or tax us. And as the system can no longer sustain the borrowing that idealism and agendas have made necessary, the current government are now looking at everything they can tax beyond everything they already do.
One way or another, the system is going to collapse. Because we are all living unsustainably in a system that itself is unsustainable and at the centre of which is a plague which is the absence of real leadership, replaced with what is instead no better than incompetent management that makes it the most unsustainable part of it all.
Real life and a money-centric economy are mutually exclusive outcomes
Government already costs us way too much – even at 44%.
That’s before we even begin to consider the work and additional value to public service that charities and other nonprofit organisations bring, that we are all in one way or another contributing to too.
The whole model of economics needs to be restructured and redeveloped so that it supports life, rather than feeding off it like the giant parasite that the financial system and the role that government plays in it now is.
A realistic level for everyone to contribute to ‘the community’ would be around 10% – without any form of exception for anyone.
We should also be considering the added requirement that everyone able to work also contributes the equivalent of 10% of their working time and the skills and experience they offer, to help make our communities, their governance and infrastructure work.
Thereby creating real buy-in and ownership for what we all share, whilst drastically cutting the scope and influence of an out-of-control sector, and the ballooning costs that are actually paying for lots of agendas snd idealistic ideas, but very little that is actually about people and certainly nothing that’s doing everyone equally any good.
The identity, qualification and process of finding good leaders
Good public leaders, public representatives and public servants, would not facilitate or contribute to the creation, implementation and furtherance of agendas, ideologies and idealism that doesn’t serve the genuine best interests of those who they have been elected, appointed or recruited to serve.
Yet we have been experiencing decades of exactly that. And we have no hope that this will change if we continue to rely on a system that needs to change giving us the leaders who will then do the right thing when it comes to the delivery of that change.
Contrary to accepted thought, we do not need money to play the role across society that it has been deliberately engineered to do.
Power and control are certainly not a gift that should be secured within the hands of a distant, faceless, unanswerable few who we will never meet and whether intended or not, are treating humanity as a resource and no better than a numbers game that they can do with as they like. All as if they are now, as the result of decades of manipulating the system and bending it to their will, the new gods of everything with everyone else’s destiny theirs and only theirs to decide.
The truth that few see is that the centralisation and push for remote control of everything that globalisation and everything that walks alongside it has been, has been the active and complete restructuring of our society and culture, so that nothing can or will work without the say so and direction of those who make all the decisions.
None of this was accidental. Locality, local relationships, local businesses, local supply chains, local decision making and everything that goes with it promotes sovereignty and independence. It encourages and grows a living environment and cultural model that is good for everyone other than those who want to advantage themselves and be in power or control.
Meanwhile, the downsides of centralisation and everything that goes with it are the for every one of us to see.
However, despite the various attempts, compelling rhetoric and highly credible narratives that work so well when playing up to the addiction for material living that we currently have, there is an alternative and much better alternative to running life and everything that we and our communities need. And the real upside of this real alternative is that it centres completely around putting normal people and our local communities back in control.
The fact that generations of political leaders and those they favour or are influenced by have misused and abused their position to create a system with faux legitimacy – simply by legalising immorality to make it appear moral and therefore unquestionable, doesn’t make it right. And it certainly doesn’t become right, just because those in power today continue to insist and behave as if it is so.
We have a legitimate right to hold power and control over our own destiny.
The power of collective decision making should sit as part of a new structure of governance within our communities, amongst people and representatives who we ourselves select and know we can trust.
A moral obligation arguably also exists to reset the entire system and the various devices such as money and the tools of governance the existing system uses, so that we once again bring the focus of everything in life back to people, to humanity and to creating the best kind of environment that we can to ensure that every person has the life experience that everyone – and not just a selective few should have.
However, nobody else will step up or step in to do this for us – no matter how compelling or necessary this might seem.
Whether addicted or not, the choice and the steps necessary to return power to people and to our communities, and with it the creation of a genuine democracy we can all trust and believe in, are ours and only ours to take.
Nobody in the public sphere today can or will do this. None of them will give us back the influence that is rightly ours. Because they all imagine themselves as leaders who can only lead by having absolute control over everyone and everything else.
We don’t have a roadmap agreed for the future.
But there are plenty of ideas we can share about the outcomes that will serve all of us equally well and in a balanced, fair and just way.
This is where the conversation should start.
The one thing we can be sure of is that real leaders do actually lead. But also know that it is real equality, balance, fairness and justice that applies equally to everyone where the pathway to everything good for everyone really starts.
It’s two weeks since the 2025 Gold Cup was run at Cheltenham Racecourse, and like many Cheltonians who execute a ‘race week survival plan’ each March, I would nonetheless hate to see Cheltenham Festival end or get any smaller than it now appears to be.
Growing up around Cheltenham certainly meant needing to become aware of how to avoid the impact of road closures, diversions and very heavy traffic as the Racegoers come in and as they leave each day. But the inconvenience somehow always felt like it was worth it for the extra business that it brought into the Town and wider area, which for some like local Taxi drivers in the past meant a bumper week that made the rest of the year not only financially viable, but also worthwhile.
Those following attendance figures during this year’s Festival week will have noted that there was a further significant drop in attendance, particularly during the earlier part of the week, which continues to follow an annual trend.
Whilst the price of a pint of Guinness at the Racecourse has become a guide of what the cost of attending any of the Race Days might now be, it is increasingly difficult to believe that the number of punters is dropping as quickly as it now is, just because of the price of the beer for the number of hours that you become part of the captive marketplace beyond the turnstiles.
The prices of drinks at large events certainly disincentivises attendance. As a follower of Gloucester Rugby, the premium charged for pints once within Kingsholm Stadium certainly make you think twice about buying a ticket. Especially when premium matches are themselves an increasingly expensive purchase for the demographics of people who have historically snapped each kind up.
However, there is one big difference between local races and ‘the rugby’: Most of the people who regularly watch matches at Kingsholm are from the local area and go home after the match. Most of those attending the ‘showcase’ event at Cheltenham Racecourse are not.
In a post-Festival interview with the local media, new Racecourse CEO Guy Lavendar acknowledged that the prices of accommodation for Race Week have begun to play a part in the problem telling Gloucestershire Live “We have heard both anecdotally and directly that the cost of accommodation is impacting attendance.”
Whilst I considered writing a blog about this a fortnight ago, it wasn’t until I called in to one of Cheltenham’s pubs yesterday and asked the Bar Manager how Race Week had been, that I started to see a much broader issue at work. One that is reaching far beyond the people most likely to have stepped back from going to an event like this one, because of the cost of living crisis and what that means when they question whether they can afford to buy a pint.
As Race Week kicked off, the media were carrying stories about punters traveling to Benidorm for Cheltenham via big screens. Simply because the cost of travel, good quality hotels, a constant flow of cheap pints throughout the week and better weather were making this alternative way to ‘go to the races’ appeal in a very different, but considerably more economically attractive way.
What I hadn’t expected to hear, was that many of the local pubs and bars have suffered – not just because the majority had added a premium to all drinks. (which in itself would certainly scare away a reasonable contingent of locals who would have liked to go out during Race Week, given how expensive local pubs now are). But because numbers had dropped so much for ‘race nights in Cheltenham’ that some bars had actually closed early on at least a couple of nights that week.
Why? Racegoers found it significantly cheaper to book premium accommodation as far away as Birmingham or Oxford, and even with the costs of travel between Cheltenham and their hotels added in each day, it meant that the costs were way cheaper, irrespective of any drinks premiums added in.
Historically, Cheltenham Races provided the helpful uplift that it did for the majority of businesses that benefitted, through the considerable increase in turnover or units sold, at prices that didn’t vary massively from any other week.
However, that has all changed.
Riding the back of the crisis that the hospitality trade is already experiencing – not only because of the response to Covid – but like so many other areas of the UKs business landscape, because of legislative changes that were overtly made as long as decades ago to ‘free markets’ and let ‘competition’ in, it is beyond regrettable that the panic over falling sales and rising costs may have encouraged the ‘let’s charge more because we can’ mentality that instead of helping in any meaningful way, could now be self-sabotaging the local trade by quickly amplifying the mess – not of their own making – that they are already in.
As I was growing up, stories abounded of the annual life ritual than many Irish Racegoers would undergo where they worked and saved all year so that they could blow the lot each year just as soon as Cheltenham came around.
Whether or not the detail is true, the picture this tale paints is a long way from fantasy and with people like a Postman I went to school with locally still going to the Festival every year and every day, you really do have to question just how expensive the whole experience is now becoming for those who have never seen Race Week as merely being just a day out, to really have become so very pissed off, that they are prepared to watch from a foreign bar; not go out drinking in Cheltenham into the early hours afterwards, or not bother attending at all.
Part 1: Why AI is the threat to our lives that it should never have been.
The threat from AI today isn’t AI. It’s us.
Theres a very big difference between what any of us want and what any of us need.
Yet the lines have become so blurred that we live our lives and consume or purchase what we believe we need today, without any care for the reality that it could be what will end up killing us tomorrow.
Do we want to die? Probably not. But that doesn’t stop us chasing a dragon that we deliberately forget to fear until we catch up with it and it turns around and burns us.
The strangest part of the whole process is that we don’t even question why we are chasing a dragon or myth that we don’t even need in the first place.
Processed Food and eating out, new smartphones every 24 months, expensive clothes and cars, foreign holidays, the latest games and technology, overpriced houses and many of the other goods, products and services that most of us have access to or use daily are all one and the same:
These are the things that we want. They are not the things that we need.
The difference between meeting our needs and meeting our wants can be considered as follows:
The economics of supplying everyone’s needs is sustainable. The economics of meeting everyone’s wants are not.
The simplicity of this equation should make the consequences of the way we are living not only easy to understand, but even easier for us all to take action to head off.
But we don’t see or understand it. We are all too busy trying to get the next thing we want.
We ignore the reality of our decision to live this way, using the excuse that it’s someone else’s responsibility to change things, or at the very least, it’s always someone else’s fault.
Living the Lie that welcomed in AI: We are addicted to an easy living lifestyle where the relationship between what’s easy and what hurts us is deliberately overlooked.
You may need to stop and think about the next paragraph. It is certainly recommended that you take the time to do so. If you can.
We don’t get addicted to the things that we need.
Your brain may now be whirring and coming up with all the things you have, you use or that you experience in your own life that you just know people can get addicted to in some way.
But are any of them things that anyone genuinely needs?
The honest, fully understood or recognised answer will be NO.
The things that we need are the very basic things that allow us to survive in a happy, healthy, safe and secure way – and NO MORE!
We do not need AI to survive or to thrive.
AI is something that somebody somewhere else is working very hard to make us want.
AI may appear to be Progress. But real Progress doesn’t always travel forwards.
We are probably all guilty of taking for granted the idea that progress is a life process that can and only ever go one way.
Yet progress isn’t directional.
The real meaning of progress is a pathway or journey towards an outcome where our experiences of life will have been improved.
Better isn’t always achieved by adapting to or adopting tools, methods or experiences that we haven’t used before.
A significant trap for the unwary exists where change has not worked out as well as hoped.
Instead of going back to what was proven to work before, we step forward again, armed with the foolish belief that moving forward or progress is the only way a bad situation can be improved.
Change for change’s sake doesn’t help anyone, other than those who believe they have something to gain.
AI is built on a lie. But it could take over the world before we have time to wake up.
Whichever direction you look or listen, information and chat about AI is coming at us all, thick and fast.
But why the hurry? Why are we already being made to feel that AI is a ‘done deal’ and it’s something that we MUST now have?
As with most things in an age where messages and narratives are packaged to look like they are everything and that no other truth could exist, the truths that sit behind AI and much of the new technology that is being installed at various points along the journey that we call our daily lives, are genuinely frightening if and when they are obvious.
The problem for us, is they are being cleverly concealed from us and are hidden in plain sight.
The speed of the arrival of ‘Chat Bots’ and the generation of technology that accompanies it is no accident.
These forms of AI are being pushed at us deliberately fast, with the intention that the majority of us will simply miss the trick.
The trick we are intended to miss is the understanding of what AI is already doing and what the arrival and rollout of this latest generation of Artificial Intelligence is really all about.
If enough of us miss it – which there is a regrettably serious risk that we are likely to do, the reality we face is that it will simply be too late for People to do anything about what amounts to an engineered tech-takeover, once we are already dependent upon it and all of the tools we have available to us to maintain our independence and freedom of choice today, have either been made redundant or deliberately destroyed.
AI is not something that is happening somewhere else. It is happening to us.
No matter how uncomfortable the truths are that accompany AI’s lightening quick arrival, we have a responsibility to wake up to the truth and then act upon that knowledge, using every opportunity that we can own.
Part 2: Our Reality: An age run on unrestricted and unethical AI.
The different Parts of this AI REALITY that we all need to Know and Understand
The biggest mistake that any of us is likely to make, is to believe it already a foregone conclusion that AI will play the part in life that it’s going to play, whether we like it or not.
It is essential that anyone who can see the dangers of adopting all the forms of AI that are being fire hosed at us, understand that the disadvantages of accepting its use disproportionately outweigh the advantages of doing so.
The so-called advantages of AI will only come to those who own, control or have the ability to make money from everyone else becoming enslaved by it.
Over the course of the following pages, we will go on a brief journey through the realities of AI and what they mean for life as we know it, as they are today.
These are the specific issues that you should really be thinking about. They are the things that you should be researching, considering and talking about with everyone who is important to you.
They are:
AI REALITY Pt.1: Our fear of what we don’t know about AI is stopping us from asking the right questions about it.
AI REALITY Pt.2: The arrival of AI is no conspiracy. It’s a takeover and manifestation of irresponsibility, stupidity and an inhuman ethical drought.
AI REALITY Pt.3: Every time we use AI today, we are one step further towards the permanent loss of Human Agency.
AI REALITY Pt.4: Unless this AI Takeover is stopped or ethically restricted, Humanity is now on the fast track to mass stupidity and ignorance.
AI REALITY Pt.5: AI isn’t ‘all knowing’. It just reads a lot and remembers everything.
AI REALITY Pt.6: AI doesn’t think. But People are easily fooled into thinking that it does.
AI REALITY Pt.7: AI is a programme. A programme is only as reliable as the programmer.
AI REALITY Pt.8: AI cannot learn human ethics, because AI is not human.
AI REALITY Pt.9: AI IS the expert in Artificial Intelligence. There are no human experts in AI.
AI REALITY Pt.10: The same old interests gain, whilst we all lose from AI being rolled out in this way.
AI REALITY Pt.11: The Establishment want all of us to depend on AI, so they will not accept it is creating a problem.
AI REALITY Pt.12: Even if we could get new AI legislation today, it may already be too late to avoid a lot of pain.
AI REALITY Pt.13: Use cheats and the only person you cheat is yourself.
AI REALITY Pt.14: AI is already playing a massive part in our digital lives.
AI REALITY Pt.15: AI can only be reliable when it is used ethically as a support tool and not as a go-to for everything.
AI REALITY Pt.16: AI will only keep advancing for as long as we don’t resist it.
AI REALITY Pt.17: The future role of AI is our decision to make. Our future should not be in the hands of anyone driven by what they can gain.
AI REALITY Pt.18: This is a war we can only win by taking action. We lose by taking part or standing still.
AI REALITY Pt.19: AI is a very BIG problem. But it is not the only one.
AI REALITY Pt.20: Actions Speak Louder than Digital Words.
AI REALITY Pt.1: Our fear of what we don’t know about AI is stopping us from asking the questions we need to
The most frightening aspect of the days and months that lie ahead, is that the building blocks of an unstoppable change – that has the power to affect us all, are being assembled around us in a way that would be best described as taking place whilst the majority of us are fast asleep.
Fast asleep, because so few of us are even questioning the legitimacy and need for what is happening, with the majority falling back on their knee jerk reaction to fear.
Each of us holds the power to stop the AI revolution that is now under way. The journey begins with learning to stop, ask the questions and then keep on asking the questions, “Why? and What?’
Why is AI necessary?
Why can’t we just improve the systems we’ve already got?
Why is the change happening so quickly?
What is the real benefit of AI?
What is the real cost of AI?
What is AI replacing?
What will be lost?
Yet that is really just the beginning.
Within a period of what might only be weeks or months, we will need to forget relying on the provenance of all the data an internet search provides, that we watch on video, or that we listen to.
We will not be able to trust any information source that isn’t itself assuredly genuine or original. Because the chances are that whatever we are otherwise being presented with, it will have been at least influenced by, or be a complete AI creation.
AI will only create and present information or work, based upon the parameters or the algorithms that it has been set.
As the programmers already know, the credibility of the AI ‘end product’ is far from being guaranteed – even though the way it is presented will convince many of us that it is.
AI REALITY Pt.2: The arrival of AI is no conspiracy. It’s a takeover and manifestation of irresponsibility, stupidity and an inhuman ethical drought.
Regrettably, we cannot look the realities of AI in the eye without recognising conspiracy theories are already playing an active part in this unfolding disaster.
Not because there isn’t any truth to what conspiracy theorists say. But because conspiracy theorists are failing to place any value on the context.
The end result being that the response generated by the statements they are making is actually getting in the way of the understanding that everyone needs.
Big business, the tech giants and all the People who mix with and surround their senior managers and leaders – such as Politicians, Establishment leaders and yes, people involved with groups like the WEF – are all in on AI. Not because they have some plan to kill off the entire proletariat and the middle classes. But because AI is a very easy way to create a pathway to more and more control, which will ultimately help them all achieve their aims which is to gain even more of the more that they already have.
The power that exists in the world belongs to all of the people who populate it. That power can only exist if the people it belongs to continue to exist. So, the real issue is only a question of who maintains and how they maintain control over the majority of People, so that the masses don’t hold any power, but they can continue to exist.
This isn’t a conspiracy. It’s a takeover. This is the way that people, corrupted by power, operate and work.
AI REALITY Pt.3: Every time we use AI today, we are one step further towards the permanent loss of Human Agency
Yes, it sounds very clever to create a machine that can do exactly the same things as a human being, when it comes to the processes of thinking.
The problem is that machines are not human and cannot be human. Even if they reach the stage where it would appear that they have attained the ability to be fully independent in the way that they ‘think’.
We live within a time where the value of the human experience and the value of any human life is now measured in terms of monetary value or cost.
The technological advances since the 1990’s have almost fully succeeded in delivering the final part of the dehumanisation of relationships in every way.
It should therefore come as no surprise that we are so willing to trade off the ability of every coming generation to genuinely think for themselves. Because we are being conditioned to forget or overlook the value of humanity itself, in just about every possible way.
Without change of a kind that can only begin with the way that each and every one of us thinks, we are already within the process of surrendering our ability to think to non-human machines.
Yet these are machines that are not equipped or able to consider the true consequences for human beings in anything that they do. Because machines do not have the sensory experiences that will enable them to empathise and understand the experience of life in a human way.
We are literally welcoming in a new age of technology as we wave goodbye to what history will soon recognise as the most enlightened human age that we have ever had.
If we fail to act, we must welcome with it, a new age of human ignorance and stupidity – surrendering the ability to learn – as we do so.
AI is stripping humanity of the ability to learn. Bit by bit, it is already removing our ability to make decisions for ourselves. It is and has been doing so without us even being aware, and the decisions that AI has been ‘helping’ profit-focused People and businesses to makes, may have already come at significant cost to us personally, as well as to the community as a whole.
AI REALITY Pt.4: Unless this AI Takeover is stopped or ethically restricted, Humanity is on a fast track to mass stupidity and ignorance.
One of the greatest myths about education is the idea that our whole student career is about learning and retaining information.
The reality is that education at every level – whether we are at preschool or studying for a PhD – is about learning and gaining proficiency in educated method. Be that the ability to write with a pen, to do arithmetic or most importantly, how we engage in the process of learning through the research and discovery of information, and how we then process that information so that our understanding of any subject and our ability to apply that learning in a practical way has been formed.
By allowing AI into education or any life process where it is beneficial for us to learn and discern BEFORE we then understand it properly ourselves, we are effectively opening a trap door back to an unenlightened age where only those considered to be special in some way, will be automatically granted access to the magic formulas of learning that we woefully take for granted today.
The very instructions for civilised life are now in the process of being taken away by AI.
History is the greatest of tutors. It wasn’t that long ago that the only people who were educated and could read and write were the wealthy, those in the employ of the church and the landed gentry.
A return to the dark ages of ignorance is the direction that our unquestioning acceptance of AI and all related technologies will take us, without change.
AI REALITY Pt.5: AI isn’t ‘all knowing’. AI just reads a lot and recalls everything.
Al works by analysing patterns of behaviour over and over again.
So, when AI reads you doing just a few a few of the things that it has read in the behaviour of others somewhere else – perhaps many times before, AI will conclude that you will be the same in your other behaviours to those that relate to whoever those compared examples have come from before.
On the majority of occasions AI will certainly appear to be right. But what AI is right about will be generalisations.
AI will not and cannot ever be 100% right about what makes anyone tick. Nor can AI be fully right about the real ingredients or idiosyncrasies of what really makes any of us who we really are.
Regrettably, what seems like the magic or trickery of being able to fit each and every one of us into a box or category based on little more than patterns, will be enough to convince those who intend to profit from AI, that artificial intelligence is the power that will make them the new gods.
They are a long way from being anywhere near correct.
The human condition is built upon a foundation of difference or separation at its most basic and intricate level.
To consider any number of people as if they can be understood and treated as if they are exactly the same is not only the behaviour of people who believe they are the equivalent of a god. The oppression and restriction that naturally follows is an act against humanity itself – whether or not the victims have any conscious understanding of what is happening or what is involved.
AI cannot fully understand you. But the people who pay for it believe that it can.
This belief is what makes them feel powerful. But it is a power built on oppression, not understanding, as all power should.
Deep down, everyone and especially the few who have everything know what the real value of a human and the human experience is.
However, the reality is that even as slaves, humans are not a thing that any other human can truly own. Whereas a machine that is perceived to have the same abilities as a human is something that they can own, and therefore cheaply control.
AI REALITY Pt.6: AI doesn’t think. But People are easily fooled into thinking that it does.
If you had read everything on the internet – and I mean quite literally everything, AND you were able to recall all of it, recognise similarities between different sources and pieces of information, make conclusions and then present whatever you have come up with as a finished piece of work – and do all of this in no more than a couple of seconds, it would be reasonable to expect that whoever asked you to do this would automatically assume that you were very special indeed.
It wouldn’t matter whether you were right or wrong. Just like one of the very best magicians performing their art to an audience on stage, it wouldn’t be the outcome of the act that would leave you speechless. It would be the unasked question of how that outcome was achieved.
With all of the information that AI has access to, that it will inevitably always be updating, many of us will automatically assume, and therefore believe, that with the speed and apparent resourcefulness that AI can demonstrate, that AI must be able to ‘think’.
The mystery of a process that achieves an outcome using methods that we do not or cannot understand is very compelling and very influential upon us.
But much like a Ponzi scheme or any other form of con that sounds too good to be true, it doesn’t necessarily follow that it’s good or that it’s right.
For as long as we believe in the mystery, it is the mystery that will hold all power over us.
Even if AI reaches the stage where it appears to be fully sentient and able to think fully for itself, the truth that everyone will sooner or later have to accept is that AI is only a programme or software code. AI will only function within the parameters that it was originally set – whether they are right, wrong or their function rests upon the question of whether they are genuinely complete.
For a machine or AI programme to fully understand the human condition, it would either have to be living the complete human experience itself, with the abilities and understanding that we all have, or would to have been comprehensively and exhaustively programmed by a programmer or programmers together, who possess this inexhaustible knowledge themselves.
AI will not become sentient in the way that humans and other ‘living’ creatures can be.
Even the ultimate act of self-preservation suggested as possible by the AI movie legend that is Skynet from the Terminator films, was functioning based upon the limitations of its programming when it launched an all-out nuclear attack upon the world.
The real problem that we face with any and all forms of AI and Artificial Intelligence for the future, is the governance and the ethical boundaries or restrictions that any of its forms is able to operate under – even if that operation is itself carried out under the misused term ‘self-learning’.
No AI programmer or group of AI programmers have anywhere near the universal understanding of the human experience that would enable them to create a program that alludes to it, let alone covers the universality in difference of the way that humans actually think.
The reason for this is that no human exists on this planet today, who has the understanding or even the ability to understand everyone else’s experiences and the processes which make them think or have made them think, throughout the history of time.
As such, the inherent problem with any AI programming is that if the programmer, programmers or anyone who makes a decision upon what that AI can or cannot do, then do so in a subjective, biased or prejudicial way at any level at all – which will include their own lack of knowledge and understanding of what each and every other human being on the planet or that has lived and will live, faced with the same situation would do – they will not have provided the AI with every possible parameter that it could have.
AI is only as good as the information that is available to it. But that regrettably doesn’t mean that it wouldn’t or couldn’t kill a human being as a consequence of working with or within the limitations of what it could ‘learn’ or know.
AI accurately mirrors the limitations of the thinking of its creators. To be all knowing, it would not only have had to have been created by God, It would also have to be God for it to be so.
You can rest assured that if any human being alive possessed this ‘all knowing’, universal and arguably complete level of knowledge and understanding today, the last thing they would be planning to unleash upon the world would be any form of unethical AI.
AI REALITY Pt.8: AI cannot learn human ethics, because AI is not human.
It is regrettable that the world functions as it does today, with a system that values the financial value of everything or against everything – including the value of human beings, rather than what the value of being human equips us with or what the experience of being a human will allow any of us to understand.
Arguments will be made that sensors and cameras that detect heat, light, moisture, facial expressions and just about every physical change or activity that is exhibited in any particular situation, will equip AI with an understanding of what being human is.
However, consciousness, emotion, empathy and the ability to reflect and to relate to other human beings is not a skill that can simply be programmed into software form – especially when the programmers have not experienced each and every human experience themselves and don’t have the ability to translate that information into programable form(s).
Regrettably, it will not take the experience of just a few of the things that AI will be able to do, to convince anyone who doesn’t think critically about what they are seeing or experiencing to believe that this is not the case.
A reality we face is that because the world is being run by people who don’t relate or even attempt to relate fully to what life is really like for every other human being, beyond the bubble of people who are sharing very similar life experiences to them, we already have massively disproportionate levels of inequality and a world system that is teetering on the edge.
Those responsible for all that is wrong in the world are the very same people whose ethics and ideas are fueling and driving the takeover of AI. The machines that they are responsible for are and will simply continue to be a mirror of the behaviour of their true masters.
AI REALITY Pt.9: AI IS the only expert in Artificial Intelligence. There are no human experts in AI.
The part of the AI problem which is very much the responsibility of the Programmers and the architects of this whole Agenda is that its direction of travel and where it goes next is not under the control of any human or human expert.
Those responsible are unaware of what they don’t know and the machines themselves suffer the same limitations as a direct result.
Because there is no governance that controls the controllers of AI, Artificial Intelligence has already become the expert when it comes to everything that it is enabled to do or which it can learn to do next.
AI quite literally sees in black and white the differences between the nuances of experience and the lack of it, that those in control don’t understand.
As a recent news story from the US Military that was quickly withdrawn made clear, AI that is tasked to function ‘independently’ will stick to any tasks it is given religiously. With the consequence that every action it takes to ensure that its purpose is carried out can and will be perceived as protecting that purpose – no matter the cost, even if that cost should be the life of the AI ‘operator’ which outside of a simulation, could very easily be a real human life.
The self-styled experts of AI don’t know what AI can or what it will be able to do. They cannot and will not recognise the genuine parallels that each and every form of AI has or will have as it is developed, with a human, the human condition or the human self.
Anyone with the level of awareness necessary to see and to identify such parallels would be very unlikely to play any role which furthers the use of AI in these very harmful circumstances.
Such understanding could not be possessed by anyone who cares about humanity at either the individual or collective level and remained prepared to unleash its unknown potential upon the world.
The so-called experts in AI are merely experts that create the operational parameters of AI or instruct AI to do the things that their employers want it to do.
AI REALITY Pt.10: The same old interests gain, whilst we all lose from AI being rolled out this way.
In a recent blog, I talked about the lack of care and consideration for consequence that many of the AI developers themselves have been exhibiting, regarding what some will consider an arguably independent thinking tool, that is already documented for creating unexpected outcomes.
On this basis alone, every time AI of this kind is used, mankind is one step further into a potentially very dark unknown.
However, just like the health conditions caused by eating foods containing ingredients that our bodies simply do not need, or the majority of us being actively encouraged to take on debt and the mental anguish that follows it, just so someone somewhere can make more profit or assume some other form of control, AI is a multifaceted product or tool that is being pushed into our everyday lives. Not because it is genuinely beneficial for all of us if we use it. But because our use of it and the growing reliance that our use will then require that we have, will offer even greater profits and turnover for anyone and any organisation that is invested in its use.
The unfolding tragedy for us all is that we will see ease of use as the benefit, whilst not even realising that we are surrendering the ability to learn, and with it will go our freedom of choice, our independence and personal control.
AI REALITY Pt.11: The Establishment want us to depend on AI, so they will not accept it is creating a problem.
The hardest pill to swallow when it comes to understanding the realities that underpin the societal role of AI, is that Politicians, the Government and the Establishment do not see or understand that they have anything to gain by seeking to exert any kind of meaningful control over the use and roll-out of AI.
Politics, Government and the Establishment is driven by self-interest, that in its most obvious or relatable form is money or financial gain of some kind.
The reason that AI is being pushed as hard and as quickly upon us as it is possible for them to do so, is that the use of Artificial Intelligence has the ability to revolutionise working practices in ways that mean machines can do many of the jobs that People like you, and I are employed to do today. Not just in factories, but also in highly academic or professional ways.
It is reasonable for any sensible person to assume that if less people are being employed to do jobs, that will mean that the products and services that the companies using the AI systems provide will cost us less as the end consumer.
Regrettably, the world we live in today doesn’t work like that. Any savings that these companies make by reducing the number of staff they use, will be added to their bottom line or profit margin, just as soon as the much lower running and purchase costs for these machines have been taken out and, in all likelihood, offset against their Tax.
These companies, the people who run and influence them and the people who own shares in them are the People that ‘own’ the Political Parties, the Politicians and all of the People who work in positions of authority. The very People who should be acting against the unethical practices and the lack of legislation that is enabling the programmers, money men and owners of companies using AI – to do all that they are already doing and all that they are planning to do.
It is therefore not in the interests of anyone who could do anything to address the AI problem before it becomes one. They are too afraid of what would happen or what they would lose if they did so.
AI REALITY Pt.12: Even if we could get new AI legislation today, it may already be too late to avoid a lot of pain.
If we were for a moment to consider the position and the circumstances that we are in with AI, IF we had Politicians and Government who were aware enough, able and motivated to create the kinds of emergency legislation and longer-term regulations and laws that the whole World now needs, the reality is that it may already too late to head off a lot of the damage that the free-for-all of the Digital age has already been allowed to create.
Without taking widespread action to change things ourselves – action that will make tech work for us and for humanity as it should do and not just for the benefit of the few, we could still, very quickly find ourselves in a situation where we have to reject and destroy many of the advances that have been made, simply because they have been created with a system of priorities that doesn’t work beneficially for or in the best interests of all.
We have no choice but to reflect on the difficulty we face in creating a system of ethics for AI use in the future. Only then will we be equipped to try to make sense of what would need to happen in order for many of the problems that the Internet and smart tech age have already created, IF we should decide to put our freedom first.
The problem with the pillars of man-made laws is that there are gaps between them.
Like it or not, the future basis of a healthy relationship between mankind and AI rests upon what we as humans define or rather what we allow that relationship to be defined as being for.
Sadly, as mankind is already experiencing each and every day to its cost, the mass of laws and regulations that have been created under the myth that this is how civilised life for everyone works, have only served to created more and more legal pillars that those with little understanding find it easy to identify, whilst those who understand what those pillars really are and what they represent, are quickly and legally able to walk right between them, creating income for themselves that rides of the back of exploiting humanity as they do so.
The real problem we face with legislating against AI and Artificial Intelligence, is that the People and the interests that own and are behind all this technology have all the money necessary to sidestep or walk through any pillars of legislation that anyone well-meaning and with influence should manage to erect.
With advances taking place at the speed and at the pace of evolution that they are, any legal devices that are created will quickly prove themselves to be no better than pouring water with some very obvious twigs through a sieve.
The only way that we can be sure that the threat from AI is being and will be addressed, is for us all to take action and to play our own very important part.
AI REALITY Pt.13: Use cheats and the only person you cheat is yourself.
Everything can be as easy as you want it to be is the biggest lie or myth that has been perpetrated, propagated and promoted by the profit, control and influence-led interests which have been the real driver and power behind Public Policy for the majority of the time from the end of World War II onwards.
So addictive and overpowering has the idea that everything in life can easily become, that even the people who are now pushing it genuinely believe their own hype.
Consequences are not something that those in positions of power, influence and with responsibility have any consideration of, unless the impact of what they are pushing will have an impact upon their own future or whatever they possess or own.
Your own power lies in doing or taking responsibility for all the things that you can do, yourself.
Yet, increasingly fewer people really see the value in doing anything themselves – because there is a created belief that you can do very little and still come out on top or win.
But what do you actually win, if you haven’t done the job, learned the lesson or written the story or article yourself?
The chances are that you are already being offered different opportunities to ‘cheat’ processes or tasks that are in your best interests to undertake and complete yourself.
Yet the ‘cheats’ you are being offered aren’t cheating the people who created or own the AI programmes. In fact, the cheats they sell you are very quickly gaining these very unethical people all the things that they could possibly want.
‘Cheats’ take away the opportunity for you to learn, to understand and to retain full control of your own thinking and who you really are.
AI REALITY Pt.14: AI is already playing a massive part in our digital lives.
The AI or Artificial Intelligence that we are focusing on now comes in the overt form of chat bots, work reduction tools and alternatives to the established forms of Search Engines that are springing up everywhere.
They are being discussed in the media in a way that suggests that they have always been here.
However, in this precise form, AI has only been available to us for open use for a matter of weeks or months*.
It is important to understand that anything on a device, on an app or online that does your job for you, completes a task for you, provides a price for you, creates something for you, adjusts something for you, checks something for you or translates something for you, is almost certain to be using a form of AI – to which all Rules, Realities and Actions apply.
AI, in the form of algorithms, has already been in use for a long period of time.
AI is established or being extensively trialed on:
Apps
Dating Websites
CCTV
Insurance Company Websites
Money Saving Websites
Search Engines
Smartphones
Smart Speakers
Smartwatches
Social Media
Supermarket and Retailer Reward Card Systems
Recruitment Websites and the Software that Recruitment Agencies use.
Remotely accessible doorbells and CCTV
Translation Software
Websites where you buy anything or have to enter ANY data about yourself
And the latest information available as I write, suggests that Chat Bots and their functionality will soon be inserted into the instant messaging and direct messaging services that so many of us already use throughout the day too.
The list will grow every day until those benefiting from the roll-out of AI are either stopped or redirected to go in a different way.
Software, programmes or coding of any kind that enable a phone, watch, tablet, laptop, computer, TV, smart speaker or anything else that apparently makes a task easier for us or reduces the effort that either we or any other person makes, is relying on what we understand the general meaning of AI or Artificial Intelligence to be today.
However, the generational differences between the types and specific functions of AI do not matter.
Without any further thinking, have accepted that the ascent and take-over of AI in these ‘new’ but already ‘established’ forms has already taken place, and that even the dangers that the true pioneers of this software development are warning us of are already inevitable – because that’s the way that it goes.
‘It’s just the way that it goes’, can only be assured by our collective acceptance of AI’s use, and with it our unwillingness to reject or object to its further use and takeover of so many parts of life. Not because the use of any form of AI is necessary or beneficial in some way to mankind. But because somebody somewhere will benefit massively if we unwittingly help them to make sure that it does.
*This page was originally written in early June 2023.
AI REALITY Pt.15: AI can only be reliable when it is used ethically as a support tool and not as a go-to for everything.
The most disconcerting thing about AI – as is the case with all forms of technology today, is that used and driven by the right purposes and agendas, AI and Artificial Intelligence have the potential to be ridiculously beneficial to the whole of mankind.
However, the key to uncovering the genuine benefits of AI and all tech, is the realisation, acceptance and ethical governance that will ensure that tech and every form of AI that comes is only used as a tool that supports human life. Not as a replacement for it.
Replacing the ‘use’ of human life, under the direction of very selfish interests, is the pathway that all of humanity is on right now.
AI MUST only be the means. AI MUST NEVER be allowed to become the end.
Nobody who has responsibility for the governance and use of AI today should be allowed to have any influence under any rules, laws and regulations that will be created to govern its use at any level for the future.
If the intention and understanding of what those behind AI are and have been doing already was genuinely with the best interests of all in mind, those already involved would have ensured that we had effective and appropriate governance in place already.
For humanity to survive, with everyone at every level having the freedom of choice – even if only in the form that we have experienced or that we already have now, we MUST create a system of governance that ensures that no form of tech – and that only includes AI – can be used to replace the role of any human being and that it will only be able to support their role or make it safer for them to complete.
The only reason for doing otherwise is for the purpose of control or so that a profit can be made.
The value of human life must be prioritised above all.
AI REALITY Pt.16: AI will only keep advancing for as long as we don’t resist it.
The reason that AI is taking over as quickly as it appears to be, is that nobody with influence, or not enough people who will attain that level of influence by acting together – have, through their actions, said NO to what is being placed in front of us, whilst also being loaded onto the equipment and machines that we already possess.
In the absence of Politicians, Government and an Establishment that genuinely represents the best interests of the People – as they always should, the only real power that we, the masses, actually have, is to vote YES or N for the new world of AI – with our feet.
AI REALITY Pt.17: The future role of AI is our decision to make. Our future should not be in the hands of anyone driven by what they can gain.
We CAN stop the march of AI.
Despite what all the messaging and the clever narratives keep telling us, there is nothing beneficial for all of us collectively, and certainly not for the majority of us as individuals, for the way that we live and the way that life works to be pushed in this very troubling direction.
Making the conscious decision to acknowledge and respect the role that AI already plays, and to then purposefully step beyond it and take back our own decision making and the power of choice – instead of doing what’s easy and what’s basically being lazy, being used to talk us into so many choices that are simply bad for us – is an active and ongoing choice. It is a way of living that we all have the power to adopt right now.
Be the conscientious rejector when it comes to AI. Recognise the real war against freedom and against humanity that is already underway. Act by refusing to take part.
If you fail to recognise how your freedom of choice and freedom to think for yourself today really operates today, the sad reality is that with the speed that change is happening, it will almost certainly be too late to act, once you realise that your freedom has already gone.
AI REALITY Pt.18: This is a war we can only win by taking action. We lose by taking part or standing still.
We cannot change the past by thinking about it. We cannot change or dictate the future by waiting until we are there before we act.
Our point of power is in the present and the way that we influence everything that comes next – whether it is just a minute or a decade away – will be based on the decision and therefore the actions that we take immediately next.
There is a lot of talk of ‘timelines’ these days. In no small part due to the very clever and deeply considered writing that has created the ‘Marvel Universe’. An entire genre of cinema films that parents, children and many up to and around middle age will know well.
Timelines are a concept based on the suggestion that it is possible to look at a point in time in the future, based on what it looks like or resembles when looking at it from the point in time that we stand in right now.
We don’t need to believe that anyone has the ability to see the future to be able to accept that if you knew right at this moment in time, where you would be and what you would be doing in exactly 5 years’ time, that the outcome you have just been made aware of will be subject to change, potentially millions of times over, depending quite literally upon choices you make such as which bus you catch to work, or which side of the street you decide to take. That’s how multiple timelines work.
By taking the other side of the street – just because something deep inside you suggested you should, you might avoid a car that went out of control and would have hit you on the other side of the road, in a way that on that timeline changed everything about your life.
When you left your house, you had the power of choice to decide which side of the street you walked on. But once the car had hit you, everything that happened afterwards was no longer within your power to decide, because the decision that led to that event had already been made.
It sounds like an extreme example. The point is that even the smallest decisions can have the most unimaginable consequences.
Now that you know AI is here and what it has the potential to do, you have the choice of doing what YOU can now and every time you have the opportunity to open the door of your life to more of it or to reject it. Or you can do nothing, each and every time, potentially losing what might be the last opportunity that YOU have to change things for the better – as it simply passes you by.
AI REALITY Pt.19: AI is a very BIG problem. But it is not the only one.
It is certainly true that if the correct circumstances were to exist, legislation, regulation and governance of the kind necessary to oversee the use and development of AI, in a healthy and beneficial way, could be created and implemented too.
However, in isolation and without change to anything else, you might as well create such governance in a silo.
Whilst there are very few people who either recognise or even understand that there is interconnectedness between everything that happens with Public Policy and across the public realm – no matter how disparate public policy and the areas of its implementation may seem, there are virtually none within Politics, Government and the Establishment who are willing to attempt to do so. Of those that do, their careers rarely avoid being cut remarkably short.
The interconnectedness or commonality between everything, isn’t the Public Policy itself. It is the thinking that lies behind its creation, review, maintenance and review.
Everything today is focused on self-interest.
The majority of People walk around and approach their lives with a filter between them and everything they are experiencing that immediately captions everything with the question ‘how does this affect me’.
One step further to the People in Politics, Government and the Establishment and the question simply changes to ‘how does this benefit me’.
On a collective basis the problem is so severe because of the way that power and influence works.
The world today is morally bankrupt.
Bit by bit. Person by Person. Me and You. We have all played our part.
We can change all of this by changing the things that we have the power to change. That’s all we really need to do.
We just have to accept that the power and the responsibility for change doesn’t lie somewhere outside of us and with someone else.
AI REALITY Pt.20: Actions Speak Louder than Digital Words
We can all too easily pay lip service and use words to talk up our fears and concerns about AI, whilst doing none of the things that we know we have the ability to, in order to play the very important part that each and every one of us has not only to influence, but to be a part of necessary change.
The words about Artificial Intelligence – and as you already know, there are plenty of them – are VERY noisy.
It is true that the way AI is being discussed and reported in the news, with tech moguls and even Prime Ministers and Presidents apparently having talks about it – suggests that any problems with AI-based technology will quickly be cleared up.
The problems with AI will not be cleared up quickly by anyone who has the power and the influence to do so. But that’s what Politicians, Governments and The Establishment want us all to think.
It’s all words and those words are very hollow indeed.
Only WE can change the direction of AI, Artificial Intelligence and every form of tech that has or will soon be impacting lives through action. Using only words, simply doesn’t work.
Part 3: The Action that every one of us should now take.
The biggest threat to freedom is our willingness to engage with the Artificial Intelligence Programme any further
If you can make the decision to remove AI from every part of your life where you know that it already exists, you should know that your actions – no matter how isolated they might feel – will be beneficial not only to yourself, but to everyone.
Once everyone realises that there is a better way for us to live that is much happier and doesn’t need all the ease of use, shortcuts and false ‘benefits’ that have manipulated us and created our buy-in to a way of living that is unhealthy for us, the lies that we don’t even see or think about today, will no longer be hidden in plain sight.
However, AI is now in the early stages of moving beyond the comparatively less harmful ways it has already been used to manipulate and monitor us and is about to begin reconditioning those of us already using it, whilst conditioning new generations to come, in ways that will change what it is to be human.
It is a process that will bring into question everything that’s genuinely true and whatever we have or will soon be taught.
Our Rejection of any new forms of AI must begin right away.
Once we have started using AI and learned to rely on it – because its biggest selling point is its ease of use, like some instantly addictive drug like Meth or Crack Cocaine that will quickly destroy us, it will be ridiculously difficult to turn back.
Once enough of us are addicted to the newest forms of AI, the messaging will quickly change, and the focus will shift to ridiculing those who ‘are in danger of being left behind’.
This will be the moment where the momentum has actually shifted, where the majority will be committed to whatever the masters of our new brains or intelligence demand of us.
Freedom will no longer be in the hands of the majority, and we will already be a shrinking minority when it’s too late to take the easy steps that we could right now.
We will be left with the choice of accepting this new fate, or to fight against what we are free to reject right now.
Actions for Living a Free Life and Contributing to a World without AI
The hardest part of Conscientiously Rejecting AI is that humanity has already gone way beyond the point where dealing with the problem that Artificial Intelligence is creating could be resolved with a simple YES or NO.
AI is already embedded within our digital lives and is set to take over more and more of what we ask from technology.
Because many are so unaware of the role that AI already plays, unless technology were quite literally no longer able to run or exist, the reality we face is that there are very few people who will willingly or voluntarily give up the use of every functional element of AI, wherever it already exists – Whether or not it is already prejudicing or restricting their freedom in some way.
Even if you already accept the threat that AI and further reliance upon AI and Artificial Intelligence poses, you are unlikely to accept it as being practical to reject your own use of it, wherever within your life it already exists.
We will ultimately need to reject many of the current uses of AI, along with many more within our lives, IF we want to live lives where we have and maintain the genuine freedom and right to choose.
Ten Actions we can all take to Reject and halt the AI takeover.
We have the freedom to choose a life without AI and Artificial Intelligence right now.
The choice is regrettably not as simple as a YES or NO.
The choice comes in many parts. In the form of many actions.
But it’s these many actions that are necessary to secure yours and everyone’s real freedom.
Freedom cannot be achieved by using only words.
The Ten Actions are:
ACTION 1: Treat AI and Everything Online like another person. A person you have only just met.
ACTION 2. Don’t ask AI to do ANYTHING for you.
ACTION 3. STOP clicking adverts on your social media feeds.
ACTION 4. Follow the alternatives too.
ACTION 5. Research the content yourself.
ACTION 6. Read EVERYTHING in FULL!
ACTION 7. Think Critically.
ACTION 8. Only Trust the people you can see, hear and stand beside.
ACTION 9. Trust your instincts.
ACTION 10. Reject New Tech. Embrace Simplicity. Improve on what’s ‘old’.
ACTION 1: Treat AI and everything Online like another person. A person you have only just met.
You wouldn’t normally go up to a complete stranger on a bus, ask them for life-changing advice or information that could affect your future in some way, and then act upon it as if they were guaranteed to know the answers and be a 100% accurate source.
So why do exactly that, each and every time you use a smart phone, tablet, computer or other tech device?
Very few people consider that we feel naturally disposed to ‘trust’ tech over people already, even when the tech in question is neither a person that has even the potential to know and understand what is important to a person. Not only that, but most importantly, its behaviours, priorities and boundaries are all being set or programmed by a stranger that we are very unlikely to know or ever meet.
IF you want to know and understand the truth in anything and find yourself able to access every bit of information that can genuinely help – rather than disadvantage you, treating the Internet and any form of AI that you use as if it were a complete stranger, will be a very healthy way for you to live your digital life.
ACTION 2: Don’t ask AI to do ANYTHING for you.
AI is most likely to create buy-in from the masses by behaving like a drug-dealer handing out a free-giveaway. Every opportunity it provides for you to ask it to do your work for you is the opportunity for you to get hooked.
It won’t matter one bit if your work or task is study, research, newsletters, social media posts, presentations, animations, videos, content creation, writing books, or even translating what you or someone else has said: IF you ‘instruct’ AI to do any of these things for you, you will not be doing them yourself.
By not doing them yourself, you will not be learning. You will not be developing your skills. You will not be extending your experience. You will not be sure of the credibility of whatever the AI creates or whatever it writes. You cannot be sure that the integrity and meaning of the original material will still exist.
Yes, you can check the work. But if you have to check it, you will also need to check it properly.
So, if you are in a hurry anyway, it could well end up taking you a lot more time to deliver the work you gave it, if you had simply completed the task yourself, first.
It is truly alarming just how many adverts for books and websites that make promises such as ‘People are already using AI to earn $120K a year’ – when the opportunity to even use it has not even existed for as long as a few months.
People are genuinely falling for the lie that everyone can get rich by doing absolutely nothing other than setting up a program or chatbot themselves, when the only way to make good money using AI as a business in itself, is to sell a guidebook or formula on how to use it, and make a lot of money from a lot of unsuspecting and lazy people looking for an easy life who will enthusiastically part with the charge.
The only way that AI can make money for anyone, is by making the roles and the jobs that other people do redundant, or by playing the markets and the gambling games which raise the prices of everything, that people who have no morals, ethics or care for others already do.
Don’t fall into the trap of teaching yourself or anyone else that you no longer have any use. Because sooner or later, you will indeed become useless, and that’s how your future will feel and will be seen.
Have the integrity to do your job and do your job to the best of your ability, whatever your job might be. Your destiny will remain in your hands, and will not be at the mercy of someone, somewhere else who is only aware of you as a number and simply doesn’t care.
ACTION 3: STOP clicking adverts on your social media feeds.
Can you remember what it was that first drew you into using social media?
What do you use social media for today?
Are the answers to these two questions the same?
I would like to place a BIG bet that they aren’t.
The reason that we supposedly use social media is contained within its name. Social media is a form of media where we can be social. i.e., we can interact with our friends and the people that we know.
IF being ‘social’ with all the different people we know or have known in the ‘real world’ – even if they live on the other side of the world today – was all social media was still about, social media wouldn’t:
Be as addictive as it is.
Be anywhere near as popular as it is.
Yes, we all love to watch puppy videos and films of cats and other animals doing ridiculous things. But we don’t need to watch videos of these things or anything like them to meet our real or genuine needs.
In fact, the ease with which this attention junk now arrives in or on our social media feeds is a dangerous distraction that only takes our attention and time away from the activities that are healthy for us, that would be meeting a genuine need.
The social giveaway sprat to catch the media and big-tech payday mackerel.
Each and every time you click on something that you see on a timeline or social media feed, you are providing data about what you ‘like’ and what ‘interests’ you, to someone somewhere who can use that information either to sell directly, or to use as a way to sell your attention as an advertising space.
You are quite literally being fed the treats that you like, so that somebody somewhere can make a profit from the trojan horse offers that are almost always attached or hidden within everything that we see.
It doesn’t stop there either. The reality is that every action you take online, even if it is just the search of the spelling for a single word, will be telling someone somewhere something about you that they can make money from.
Not because it’s something you are doing wrong. But because we have all been funneled into the same trap where we are already behaving exactly the same way.
Until such time as we have Politicians, Government and legislation that deals with the ethical vacuum that surrounds the harvesting and use of our data, along with the manipulative ways that so many of us are being duped into giving it up, the risk will remain that anything we do online or by using any equipment or technology that is connected to the internet, will result in the surrender of information and data that is personal to us in some way.
You don’t need any of the things that appear on your feed. But you believe you want them.
This is where the very bad taste should begin to appear in your mouth, when you begin to realise and then understand that there isn’t any magic involved in the way that the things that interest you, or the things that you might like to buy, so miraculously appear.
Yes, we’ve all had that ‘wow’ moment when we see something appear that relates to something we’ve discussed or been thinking about. But that’s because what you’ve been doing online or somewhere where an algorithm can identify you, is triggering someone somewhere and telling them that they or someone somewhere else that they can sell advertising or make a sale – if they get a link or many links to confirm the magic that makes it all feel so easy when things find you, that you literally don’t need to think.
It’s time to remember that when we have a genuine need for something, we already know where to get it, or we already know a way to look for it that will provide us with options that genuinely make a lot more sense.
Even if you really do believe that you genuinely need something that has appeared in a feed, you should at the very least undertake your own, fully conscious search of the options that are available and preferably buy from someone you can physically meet or visit – even if you actually buy online.
By becoming dependent upon systems that are creating wants, rather than servicing our basic needs, we are actually funding the development of the technology and the AI systems that are set to make the pathway from human freedom even worse.
Every rejection of the opportunity to click is a step away from the digital dependency that somebody somewhere wishes to create. Not because it will help you. But because it helps them.
Your future and your freedom will come from reasserting your independence from these systems; by quite literally moving away from them and physically moving and looking around.
You will become a part of that system, each and every time that you get plugged in.
ACTION 4: Follow the alternatives too.
This will sound contradictory when ACTION 3 explained why you should reject each and every opportunity to ‘click’.
However, we are already within a digital world and until such time as we aren’t, or preferably we have a system of ethics and regulation that protects humanity on both an individual and collective basis, we have no choice but to recognise, accept and then work with some of the more ‘everyday use’ AI systems. So that they can be made to work for us, rather than being used against us.
Everyday use AI are the sources of information that many of us read, that we use to inform our understanding and views on current affairs and pretty much everything where any kind of meaningful life choice for us or the people we care about is being made.
The chances are that you will already be following, bookmarking or subscribing to various companies, news sources, celebrities, people with public profiles and the list really does go on.
Each and every one of these is likely to be exerting an influence on you in some way and although you will genuinely believe that you follow them because you ‘like’ them or you ‘agree’ with them, what you are doing is limiting your own input and therefore the understanding that you have about events, issues, trends and ways of thinking and giving yourself an isolated viewpoint – irrespective of whether you believe it to be right or wrong.
Nobody is impartial. But everyone can be objective.
Sadly, we are experiencing times when it is more often than not the case that writers, speakers and just about everyone who is in the public eye – or has a platform that people like you and I follow and listen to or read, that they tell us is based upon them being impartial in some way (e.g. they speak for the public or have the majority view), when they are actually being highly subjective.
By isolating our information gathering, reading or listening just to the people and the subjects that we like, we are consuming and growing with a subjective view of the world too.
This has never been more dangerous than it is right now, when you can no longer even be sure that the words you read or listen to come from the source you believe and may have been created only using a criteria they gave to a machine.
To understand a subject, the news, or what is really going on, follow as many sources that have different views on the same subject areas as possible – even when the differences seem trivial or too small to note.
ACTION 5: Research the content yourself
AI is about to make information so easy for you to find, that there is already talk that Search Engines such as Google and Bing are about to become redundant and will very quickly be left behind.
The only question you really need to ask yourself about using AI when you are looking for an answer is ‘Will this form of AI provide me with what I actually need?’
The reality is that it will not. Because:
Someone somewhere may have programmed the AI to ignore the answers that they don’t want you to see.
Someone somewhere is likely to have a pecuniary or financial interest in you receiving information that benefits you in some way.
The programming of the AI is based only upon the parameters that its algorithm has set.
Some AI programmes have already demonstrated that they have the ability to create sources that appear credible to the untrained eye. Yes – that means they have the ability to lie.
Like a search engine, the AI reads your question or request in a very literal way. It does not and cannot see, hear or even pick up any other information about your request, that would enable a human to respond to you in a very different and considered way.
Once again, in the absence of ethically based regulation or ending the use of the equipment and tech that we already possess, we have no choice but to use the tech that we already have in ways that will help us, rather than hinder us.
Use Tech as the means. Not the end.
The healthiest and most beneficial way to work with existing smart technology and help prevent further development, is to use it as the means to find the right information, rather than relying on it to be the end, final source or to provide the conclusion in itself.
Use search engines that already exist and search out as much original content and as many original sources as possible. DON’T rely on just one.
One original information source is likely to be better than any AI supported view. But even then, that source will still be subjective, no matter how less subjective than the AI would be.
The best way to learn any subject in real depth is to teach it or talk about it many times over. Because the understanding of many different perspectives is how we finally uncover the genuine truth.
ACTION 6: Read EVERYTHING in FULL!
There are already apps available that sell the lie that you can fully understand concepts, principles and even entire philosophies by quickly reading the 10 summary points they give you – for a charge.
They can’t.
There isn’t a cheat on real learning.
You have to read the whole work if you are to have any idea what the author intended to share. And even then, the wisest move to understand any real learning is to read as many books about the same subject by as many different authors as you can, if you want to understand the objective truths.
The only books that it might be safe to summarize and look at this way would be stories, fairytales or fiction. Because they are stories anyway and it doesn’t matter what conclusions you reach, as the outcome of your conclusions cannot usually hurt anyone, including you.
As you will surely realise already, cheating actually misses the point of reading such books anyway.
AI is about to offer you a no return ticket to a summary of life outside of you. Not a genuine or truthful one. But a mere overview, written using someone else’s filter or terms.
ACTION 7: Think Critically
You may believe that you already look, listen and then think critically about every bit of information that comes your way.
Regrettably, the chances are that like many others, you don’t.
Yes, I just said, the chances are that most of the time, you don’t think critically at all.
What you and what most people do, when approaching new information, is to filter it in terms of past experiences, or in terms of what you already know.
The problem with this process or this way of thinking, is that we become complacent or take for granted the validity, reliability and objectivity of what we already know, failing to recognise that our assessment of any encounter is likely to be influenced by what we have already seen.
That false sense of security and misplaced confidence means that we don’t ask any of the questions that we should be about the information that we receive.
As we don’t ask those questions, the problem is then compounded further because we then fail to look into the subject as deeply or in as much detail as we really should.
Sadly, most of us alive today have been failed by our education system. Unless you are focused on subjects such as philosophy within higher levels of education, there is no part of any syllabus within mandatory areas of schooling that teach critical thinking or the ability to think critically in a fully objective way – when this is a skill for life that every human living in an information-based environment should be automatically trained to have.
The question over whether this omission was and continues to be deliberate is one for debate elsewhere.
However, you can quickly teach yourself to become proficient as a critical thinker, IF you want to understand everything at a level and in a way that is beneficial to you.
Read or listen to everything thoroughly. Then ask and find the answers to questions like these:
Why is this being done?
Who is doing this?
Why are they doing it?
Whose purpose does this really serve?
What is the real benefit for them?
What is the real benefit for me?
What is the real cost to me?
What are the alternatives?
Why are the alternatives not being used?
Do I actually need this, or do I just believe I want it?
Yes, it sounds like a lot of work.
However, by going through these questions or questions that typically begin with Why, How, What, Who and words just like them, you will soon change the way that you process information and the way that you think about new information.
Critical thinking will quickly become second nature with practice. As with the benefits of practicing any skill, you will just get better and better and more efficient at using it the more you do so, until you don’t have to even think about it.
Being an objective reader and listener will just become another part of who you are.
ACTION 8: Treat everything as Opinion and only Trust the people you can see, hear and stand beside.
NEWSFLASH:
Real life doesn’t come to you digitally. Real life is everything that doesn’t involve a screen.
Regrettably, the days that existed when it was even possible to be able to trust a newspaper, a TV news bulletin or a radio announcement have long since gone.
News is no longer news. It is opinion and we can see it too.
Yet we still persist in giving our trust to created content, rather than genuine human interaction and life experience – every day.
If you can accept – as you should, that AI, opinion or something somewhere that has an agenda which is highly subjective – now controls the channeling and placement of every bit of information that ‘just comes to you’, the next step is to reach the understanding that no source of information that you haven’t independently made the decision to search for and then qualified as credible, is a source you can trust.
As a process that anyone who genuinely values freedom will soon have to follow, it will only be the people who we can access in ‘real’ life, who we are able to relate to as fellow human beings, who we will be able to genuinely trust.
It is only the people who are in your life that have any chance of understanding anything that is going on within it. We should never go in search of help and support from anyone or anything that can only ever be made available to us through a digital medium or online.
ACTION 9: Trust your instincts
The digital world fills our heads and our existences with so much noise, it has become difficult, if not near impossible to hear, listen to and feel the messages that come from the essence of who we really are.
Too many of us have switched off to our own intrinsic guidance systems.
These are the gut feelings, the hunches and the unexplainable inner ‘knowing’ that we probably all have, that come without emotion and don’t shout at us in any way. They are the subtle signposts that point us away from experiences that have a habit of coming back to haunt us very quickly when ignored, reminding us that they had been there and warned us of the pathway or situation that we needed to resist or avoid.
By simply asking yourself the question ‘is this genuinely something that I need or something that I need to do’, the chances are that you will shut out the noise and the temptation that the world is throwing at you for long enough to hear, feel or know the answer, whether or not it’s something you want to do or don’t actually like.
ACTION 10: Reject New Tech. Embrace Simplicity. Improve on what’s ‘old.’
The most challenging change that you can make in your Conscientious Rejection of AI, is the rejection of new tech within your life and the active refusal to use or adopt upgraded software within your existing equipment, wherever possible.
This is as challenging as it is because:
You must make the conscious decision not to upgrade phones, computers, TVs or anything else that is using Smart technology.
Much of the tech you already have in your possession or in your home will be receiving upgrades without you even knowing.
The programming sat behind any search engine or dynamically active website that you use online will almost certainly be upgraded regularly and could already be using the latest forms of AI or a ‘plug in’ that comes from the same genre of Artificial Intelligence.
It sounds impossible. But it’s not.
This goes back to the fundamental question of asking yourself what you need versus what you want.
You don’t need to buy food, clothes, health products or anything else that you need because it is essential for life, by relying only upon systems that are already under the influence of AI.
You still have the choice to reject any and all transactions where you haven’t knowingly controlled the entire decision-making process – from realising the ‘need’ to the point where you are in receipt of or able to use the item, product, goods or services.
It may come as a surprise to learn that taking Action doesn’t mean a complete rejection of any form of AI that you have no choice but to avoid. It just means that you need to be fully aware of the entire process and remain completely in control throughout.
If you have had an email about an offer about something you regularly buy or you have a post in your social media feed that reminded you of something you ‘remember’ that you need, you are not in control of the whole process – even if you believe that you have made a conscious decision to buy.
The Bigger Picture and breaking out of the freedom-sapping trap that we are already in
The future isn’t in the hands of the billionaires, the Politicians, the tech moguls or the AI programmers. No matter what they say, no matter what they are telling you they are going to do.
The future is in YOUR hands. MY hands. The hands of EVERYONE who values freedom and humanity in some way.
Just as long as we are prepared to act, and then do so.
What we have covered and discussed in this short book only provides a basic understanding of the situation that we, our communities, our country and the whole world face. Then, what each and every one of us has the power to do to stop what appears to be the unstoppable march of AI and the tech-takeover right now.
If we were all to become conscious of everything we do and everything that we use that involves AI and then at the very least do so knowing how to retain control, or ideally remove it from our own lives altogether, this would prove to be an act that is, in itself likely to change the approach of those behind the AI takeover that is being inflicted upon us.
However, this in itself is only a step-in terms of all the changes that need to be made, so that technology, financial devices and anything else that may be sold as being great, but actually hurts us, can be removed from the lives that everyone lives, and humanity can then have the freedom of choice to appreciate everyone and value every other human in the same ways.
The future is yours to decide and Actions Speak Louder than Digital Words.
Yes, I’ve been writing again! 😊 Those of you who know me will be aware that I’ve been writing and publishing eBooks for nearly seven years.
Of late, I’ve been focusing more and more on social problems, the political (and public sector) mess, and food security – which I am that concerned about, I’ve even done a PGCert to look even more closely at it!
However, as I’ve looked and thought more and more about what’s happening in the world or worlds that surround us all, a common theme has emerged that has become increasingly alarming.
It’s something that those of you who have had reason to learn about or consider psychology in your work might recognise as something akin to situation bias, where in this sense, no matter who we are and what perspective we have of the world, we aren’t open to there being a different way of looking at things.
We do this, because the experience we already have of how things work has become the stepping off point for everything, wherever and however we think and picture what the future might look like – not only for us, but for us all.
We don’t think of the future being written by our relationship with the past. But that’s how many of us are creating our plans for the future without even realising it.
Getting this point across to people who I respect and have bags of common sense, learning, intelligence and everything that makes them great isn’t easy. Because it’s pretty normal to look at life this way.
And that’s the problem.
Because we are comfortable with our own view of the world and how it makes sense to us, we are not open to other points of view that may rewrite the way we see ‘the problem’ we all have, so that it isn’t just something that we see in relation to our own lives, businesses etc – but as the problem as it really is and will become for us all.
When we can see any problem from the broader perspective and together as one, we all be ready to consider the implications and consequences of that problem more deeply; learn about it and then work collectively to find a solution that we can all own.
Having thought about this more and more – especially as I’ve watched farmers spending massive amounts of energy and time shouting at a government that isn’t going to value what they do, no matter how much noise they make – I decided that using the concept of Timelines might be a good way to share the picture or rather the different pictures of the different views, perspectives and mechanics of what may or may not be going on in the world we share around us, and what they really mean in the past, present and future tense.
Timelines are a genuinely good way to consider different perspectives. Because beyond the Marvel, woo woo or spiritual interpretations that most will almost certainly have heard of and be able to relate to at some level, the idea that there are at least as many perspectives as there are people in the world, and that at different levels these perspectives may be shared, is certainly easier to picture and validate in the sense of timelines as they are discussed within ‘Your Beliefs Today create Everyone’s Experiences Tomorrow’.
How did we get here? Where are we going? What happens next? Why?
These are all questions we should be asking, right now.
If we can identify which shared timeline we are on, we may also see how our expectations of what is happening and what our future is likely to look like could be very wrong.
‘Your Beliefs Today create Everyone’s Experiences Tomorrow is available to buy (for £1.99 UK at 13/01/25) as a book for Kindle immediately below, or alternatively, you can find it as a blog version which is available to read online FREE on my blog HERE. (Link to downloadable PDF is at the bottom).
It would be great to have feedback and please do DM me if you have any questions.
Adam Tugwell 