Your Beliefs Today create Everyone’s Experiences Tomorrow | Full Text

The Timelines we are on today, the Diversity of their Outcomes and the impact of Thinking Differently for Our Future

The Disclaimer, Caveats or ‘Terms’ of what the following shares

Whilst the standard information, terms and disclaimer can be found alongside the Copyright Information for the content of this Book, the subject matter and content that follows will have different meanings to different people at different times.

Although I am both the author and publisher of this work, the content is only a representation of the observations I have made, the experiences that I have had and in some respects the conclusions that those observations and experiences have led me to.

These observations and experiences relate to what different people think about the world we live in today. Why they think what they do. How those perceptions weigh upon and impact not only the experiences that we are all having today. But also, what they are likely to mean for all of our tomorrows.

As such, this Book might be best considered to be a bit like a long conversation in a pub or coffee house where I am going to run through different options with a friend, that equate to what the past, the present and the future may or may not have looked like, depending upon any one of a number of different world views.

Truth, Fiction or?

Just as if you were the friend I was sat with in that coffee house, I have no concern about whether you treat all or any of what follows as either truth or fiction.

Because that is not the point.

The content is presented as it has been purely with the intention of demonstrating that different interpretations of our shared past, present and future exist. And that how we perceive or interpret them will have an inescapable impact on our future, whether we act upon them or not.

The future is yours, mine and ours to define.

We are or will become the architects of our peace or torment. Depending on the development of our view of the world and the choices that we will only then be enabled to make.

As such, what immediately follows here are the parameters of the truths of different people and different groups that will be shared throughout this Book, which I would ask that every reader keep in mind both before and as they read through.

In no particular order:

  1. There is no fixed or intended order to anything that follows.
  2. Where any form of order exists, it has been added to provide structure for the purposes of sharing the content that follows.
  3. Any, all or none of the following could be true.
  4. Any, all or none of the following could have been true in the past but not now.
  5. Any, all or none of the following may not have been true in the past and could be true now but will not be true in the future.
  6. Any, all or none of the following may never have ever been true before and may not even be true now but could be in the future.
  7. Neither you nor I are required to believe any or all the following for the content to be true or accurate.
  8. Equally, because you or I believe or agree with any of the following does not necessarily make any of it either true or accurate.
  9. It isn’t only likely, but almost certain that there are many points that would relate to any of the following that has not been covered here.
  10. Equally, any or all the following may be extended in the future, to provide further detail, explanation or sub-points depending upon the complexity of the issues that could be pursued.
  11. You may not recognise or identify with any of the points or content of this Book.
  12. If you don’t identify or recognise any of the points or content of this Book, it does not mean that others, and perhaps everyone else will not.
  13. Your view may be entirely exclusive.
  14. My view may be entirely exclusive.
  15. Yours or My view is not necessarily the same as ‘the majority’.
  16. Yours of My view is not necessarily correct. But neither are Yours or My view necessarily wrong either.
  17. The information, suggestions, thoughts, views, opinions, guidance or however the content within this Book may been defined is not exhaustive.
  18. It is not my responsibility as the author and publisher of the original work to update the reader as and when any updates are made.
  19. I will add to this Book as and when I believe it appropriate. The Blog and Kindle Book versions will update automatically. PDF downloads will need to be renewed by visiting the source where you originally downloaded this Book and then downloading the latest version again.
  20. Any point illustrated within this Book that is designed to benefit or advantage an individual or group over others will always have negative consequences which could be as significant in isolation through its consequences, as it could be with any or all of the others combined.
  21. Any benefit experienced from using and/or plagiarising any of the points or information contained within this Book in isolation will be surface or perception deep.
  22. The positive outcome from an entire timeline or scenario will only come from adopting that mindset in its entirety.
  23. All choices made must be the right ones, made for the right reasons, if the right outcome is the intention.
  24. Choice will never automatically define the outcome.

I will always be happy to discuss my work with legitimate enquirers. Please do get in touch if you have any questions or would like to arrange a chat.

Preface

Understanding life today so that we get to choose living tomorrow

You may or may not believe that everything around us in the world is working as it should.

If you are happy with the way that the world works today; if you are content with the place that you have within it, and you are confident that nothing exists that can or will change any of that, please pause and take a breath for a moment. Because the mere fact that you are reading this Book means that not one word of that is true for you.

Now that we have sorted that out, the next bit is to try and get to grips with what is really going on. So that we may have a chance of doing something that will fix it.

However, there is a pressing question that isn’t just a question.

It’s a statement on what is stopping us now and could stop us forever, from achieving the kind of change that we probably all know deep down that we really want.

Your Truth, My Truth, OUR TRUTH: How will The Future be defined?

If you don’t know what the future will look like, you are probably worried about it just the same as those of us who think or believe that they already do.

After all, there is very little that feels ‘normal’ about everything that’s happening in the world today. And whilst many voices will suggest otherwise, there really isn’t anyone alive who has experienced anything like we are going through today, before.

Whilst predictions may well be the preserve of palm readers, mystics, tarot readers, astrologers, mediums and clairvoyants, our politicians and elites seem to have ventured into the arena of telling us what the future will look like for us all too.

The only difference between the political establishment and anything ‘woo-woo’ being that because we still indulge some misplaced cultural deference to people with positions and titles, we have fallen into the trap of believing and trusting whatever they have to say, whereas for anyone else, we often have a healthier approach to thinking critically and employing our natural right to think freely or quite literally to pick and choose.

We could speculate on what lies ahead for us as individuals, families, communities, groups, nations and as the human population of the world.

But the one truth that we can all probably agree on right now, is that none of us know the exact detail of what is coming or what lies ahead.

As such, we all have the ability to influence how we react and what life looks like as a result, IF we want to use and apply the influence that we have got.

Free will exists wherever there is genuine choice

Free will has no meaning if we don’t know that we have a choice. And when we don’t have a choice in anything or at any level, we no longer have Freedom.

However, to have a choice, we must first be aware of what we are choosing between.

Otherwise, no genuine choice exists.

If you have found this Book, on my blog, as a download or as a book for Kindle, I believe it safe to assume that you are already taking steps on a journey where you have accepted that the world isn’t functioning as it should. And that you are, as such searching or looking for what your choices are and how you can then make them.

I hope that the following pages will help you to take further steps along that road, and perhaps help you to find and ask the questions that you will soon realise that need to be answered.

If you have not done so already, you will perhaps then be able to open at least some of the doors that can be unlocked, just as soon as you are ready to open them and take a step within.

In the world we are all experiencing today, that place of choice is where Freedom in the truest sense genuinely exists.

Introduction

What’s up?

Whilst tempting, I’m going to resist beginning with a quote of some kind that reflects the need to understand a problem and your role in it, before you can do anything to fix it.

Not because it’s not a relevant point.

But because so many of us don’t or won’t accept there is a problem that needs to be solved.

Even though I can be fairly certain that whoever you are and whatever your lived experience, you are just as unlikely to suggest that absolutely everything is alright, or that there isn’t something you could personally identify that needs to be fixed.

So why isn’t the ‘fixing’ happening? Don’t we live in an age and within a society that should be able to fix anything? Isn’t that we are led to believe?

The problem with understanding the problem, is that we don’t actually agree on what the problem really is.

And that is why I am here today, trying to share and open up a picture of why we ‘aren’t getting it’, in a way that even those of us are surest that there are only problems in the eyes of others will understand

Society’s problems as each of us see them, are just the wrapping paper hiding all the other problems that wait inside

Over a period of three years, I have written and published a series of eBooks and related web material covering the period of British and world history that forms our shared experience today.

These works focus on why we are where we are. How we got here. What is likely to happen. And the choices and actions we have open to us, IF we want to influence what most of us will now accept is a continuing journey through a period of inevitable change.

It should be easy to agree upon change that will be good for everyone.

But it’s not, because at one level or another, the majority of us are still invested in the way the world works for us in some way. Even though we are just as likely to be blind to the wide range of disadvantages and harm that our buy in and commitment to it has done.

As someone invested not only in the idea, but the delivery of a world and therefore life experiences that are genuinely better for all, the situational bias that even the most learned amongst us have fallen victim to is a matter to behold.

It seems that with even the most creative and ingenious solutions architects being self-restricted by a notion, rather like battery or hydrogen powered motor cars and what may come thereafter, that only the tried, tested or proven model is reliable and that the past we know is the equivalent petrol- or diesel-powered combustion engine for the pathway to the future that we have now.

Whatever view of the world and the way that the world works we have, it is rare for any of us to stand back and think about alternatives to the perspectives we have.

Because to us, this is how life works, and that in itself makes it almost certain that we are emotionally tied in.

Pain may be the only catalyst of change

Pain or rather being on the receiving end of pain is where the first opportunity to view the world from different perspectives lies.

However, with the way that the world works today, it is also regrettably likely that the replacement emotion to any pain and accompanying loss will be anger. And anger does of course entertain options and solutions that time and reason may not otherwise encourage us to entertain.

It sounds hopeless. And as we will soon consider, in many ways, we could argue that the future for the masses really may be hopeless.

The problem is that whatever the bigger picture really is, what is really happening and what – if anything is really true, is a view that the majority of us, or the masses do not share.

And one of the key reasons that not everyone can see it, is because we are all seeing different things which keeps us focused on the differences between us, rather than what we have in common.

And what we have in common is where all the GOOD solutions and outcomes for our shared future lie.

We cannot see what we cannot see until the time we are ready to see it

There will be a number of moments in the following pages where it seems that I am repeating things that I have already covered.

The reason for this isn’t because I am trying to be annoying.

It is simply the case that without becoming familiar and perhaps very familiar with certain aspects of the wider range of issues that we are now about to focus in on, their relevance could easily pass us by.

Perhaps the most challenging of the challenges of understanding broader truths is the challenge for us all to understand that we really don’t know what we don’t already know.

Not because there is the suggestion that we don’t know something. But because without accepting that there could be more that we don’t already know, we will remain closed and therefore not open to the understanding and knowledge that we all need to help ourselves as well as everyone else.

For the purposes of sharing this Book, I am going to assume that you already ‘get this’ and understand the problem that I face as the author.

That problem is the need to get people to think objectively rather than subjectively. When many people who are thinking subjectively believe that their subjectivity is objectivity and that as such, being subjective and objective are one and the same.

How do we get people to look at the whole forest when they are only interested in cutting a tree down?

Just these few words arranged as a subtitle will hopefully have stopped you for a moment to consider the saying ‘see the wood for the trees’.

Which does of course mean that there is a bigger picture to consider.

Or rather that we are being very focused on the subject and are therefore not being objective or viewing the topic objectively.

If you ‘get’ what it means to stop, draw breath, perhaps even count to 10 and then consider everything; the purpose and direction of this Book is likely to make sense.

I say this with some caution. At the same time wishing to make clear that the brief journey we are about to embark upon is not meant to offend by suggesting that you or indeed anyone has a limited view of the world.

We are the sum of our experiences. And that means whatever we have experienced to this moment is our truth.

It’s merely the case that none of us has experienced everything or indeed has the same experience as anyone else.

That means there may be more, or perhaps a lot more truth or truths that might make a sizable difference, not only to our future, but also how we relate to and perceive our past – IF we are aware of those different truths.

Our Personal World View

How do we have the view of the world that we have?

How do we reach the conclusions and understanding that we possess?

What makes us certain that we are ‘right’ and at the same time gives us the surety that others are ‘wrong’?

There is little or no benefit to me trying to suggest that I know or understand what your own personal view of the world might be.

As discussed previously, we are the sum of our experiences. And there are not two people alive on the planet today – even identical twins – who have had exactly the same experiences throughout their lives.

Because the perspectives of any two people are always different and never the same.

However, we do share experiences in common with everyone. With perhaps groups of people with whom we share a common interest. With the people who live in the same place. With perhaps the people we share a journey with. With the people we live with. With the people we share a family with.

And I’m sure by now, you are beginning to understand what I mean.

Our default setting is to be right and never wrong

No matter what our world view is or who we share it with, whether alone or as part of a group, whatever we agree upon, we will usually see as being ‘right’.

However, and this is perhaps one of the most important factors that too many of us are too willing to forget – those who have a different view or are from a different group that we don’t agree with, will not only believe that they are right, their level of conviction or confidence that they are right will be the same, just as their level of conviction or confidence will be that you are wrong.

In a world where no matter the timeline or scenario we are on, it seems that there is a remarkably small number of people who remain open to learning and the idea that they may not have yet accessed the full picture of something – rather than it being a simple suggestion that they could be wrong.

It leaves an alarming number of us convinced that the way we see the world and how it works is the only way for any one with value to see it, and that everyone else must be insane, or wrong.

Defining our Personal Experiences with words that somehow make sense

Choice and decision making will make more sense as a theme as we progress through what follows.

However, it is necessary to stop here for a moment and think about the view we have just talked about and package it in a way that is respectful of the reality that our personal view of the world is always true for us, no matter what it contains or relates to. But at the same time can be and almost certainly is in at least some ways different to the world view of other People, if not everyone else.

Whilst it may not be a term you are familiar with, or may not be happy with, I have opted not to attempt using terms like journeys or pathways to make what follows relatable, because they would imply that there is already a fixed destination or outcome in mind, which there certainly is not, in relation to where the purpose of this Book is concerned.

What is common for us all, no matter what any of us are experiencing or belief, is the relationship that our past, present and future has with time.

As such, I have chosen to use timelines as the term most likely to make the relationship between past, present and future easiest to consider in terms of where we are, how we got here and where we go now.

In the next section, I will attempt to flesh out the way I am using ‘Timelines’ in the context of what follows but am aware that some reading will view or consider them differently.

Should you do so, please simply use the description and information about Timelines that I will now add, to translate how I am using them into a way that makes sense for you.

Timelines

We increasingly hear the term ‘Timelines’, alongside ‘Parallel Universes’, ‘Alternative Realties’ and ‘The Multiverse’.

Thrown into the common lexicon through mediums such as the Marvel Films that have been popular over the past 10-15 years, these terms have been commonly used within the ‘spiritual’ and ‘woo woo’ communities for some time.

Indeed, timelines are now taking on an entirely new meaning with their use in the descriptions of coming generations of AI and Quantum Computing – where at the time of writing, Google have openly suggested that the ‘Willow chip they have in development is already drawing information from alternative Timelines or Universes.

It all sounds very exciting, and it is meant to be.

Because it’s the hype that in itself builds the expectation of what new technology is and is able to do, rather than what it actually does.

What is true, what will be true, and what has never and will never be true about AI and quantum computing is a topic for debate somewhere very different to here.

However, the manipulation and programming that is being used to create fear and develop acceptance of scenarios for the future is something that we need to be very mindful of.

Not just because of the technological revolution that we are being told we are knocking on the door of.

But because the same approaches to narratives, marketing and therefore what we consider to be normal, are being used across all areas of life and business and are affecting everything to do with life in very different ways.

The meaning of the ‘Timelines’ in use here

The timelines and parallel universes that the tech giants are going to use to convince us that they have knowledge that they don’t, aren’t the same as the ones that the comic book characters have been jumping between.

Which are in themselves also different to the ones that the spiritual and woo woo People increasingly talk about. Especially at the moment when they refer to a ‘Timeline shift’.

What many people and even the architects of the narratives that have just been described don’t appreciate is that each and every one of us are on our own timelines.

Timelines aren’t something that some expert, academic, tech mogul, shaman, guru or even world leader has control over.

Timelines begin and might even end each time that we make a real and meaningful choice.

We always have two choices, and the outcomes will always be more powerful or consequential than we can imagine at the time

The choices may not feel all that meaningful, because we are making choices all the time.

Even the most educated and experienced of us can make choices that switch us personally and perhaps all of us on to or away from certain timelines without realising or being conscious of what we are doing.

No matter who the person making a choice may be and what influence they have, the fact is that they will rarely be considering the full implications and consequences for others, at the moment that they are making any such choice.

To be clear, what we are considering here isn’t generally a matter of anything as simple as making a menu choice. But it could certainly be as simple as the route we drive to a meeting, or the choice we make when we are asked by someone else to change our plans.

The timelines we are already on, generally reflect our wider approach to life or the way that we behave culturally, so that what we do, say, think, believe and how we act might be considered normal and how we behave in order to fit in.

But timelines also offer us the basis of the guidance tools or inner compasses that we use to tell us when something someone else does, says or believes is ‘wrong’.

Whilst it may not be the easiest thing to accept, a simple choice that we may make at any moment in time, could prove to be a fork in our life pathway or road that results in what follows taking a very different route.

We might shortly afterwards make a similar choice that does just the same, which could again transform the direction of our life, or perhaps take us back to a pathway that resembles another we may have been headed upon previously which will look very similar but not actually be anything like the same.

Why are Timelines important?

Understanding Timelines and what they mean is important, because we really do need to understand, accept and then begin to behave very responsibly when it comes to the question of choice, and the choices that we make.

Each of us has great power. Not only over ourselves. But over the future experiences of others.

When we appreciate the impact that our own choices have over the lives and experiences of others, just within our normal life experiences, we can then perhaps begin to imagine what the implications are for our politicians, business figures and all kinds of leaders when they do the right things and are mindful of the impact of their words and actions upon others, and more importantly, what happens when they do not.

However, the most important fact that surround choice and the timelines that follow, is recognising that good outcomes often follow as a result of making the right choices, not in that exact moment – or when we believe we will know we are making a relevant choice.

But perhaps days, months or years before, when the only choice we were making in that very moment was quite literally to ‘do the right thing’.

The Different ‘Shared’ Timelines or Scenarios that we typically have in common

As previously discussed, the outlook, view or perspective that each and every one of us has of the world around us is unique.

No matter what anyone or anything suggests or says, it is the unique perspective of the world around us that everyone has that makes us individuals.

NOT any difference that can be discerned, applied, observed or accepted between any one of us, no matter who we are or might be.

From the personal or individual perspective, everyone’s Timeline is unique.

However, the social, demographic and cultural groups that we belong to or might join could well have their own shared timeline, which will be specific to that group.

Then at the next level the population of the Country might be the next grouping and therefore provide a timeline that the individual, group and population all share in common.

If followed to conclusion, this way of using timelines inevitably means that there could be an infinite number of timelines and at least as many as the number of people or living beings that exists.

Understanding why the world is as it is today and what it could be like tomorrow requires that we consider how other people experience and perceive their truth.

We cannot consider them all and we do not need to. Because there are a number of shared timelines or scenarios that are particularly relevant to us all at the moment. Even if we aren’t aware of them or see the experiences within them as being ‘wrong’ or incorrect.

Over the next 8 Chapters, we will look more closely at these shared scenarios or timelines to see how they are defined, what experiences are shared or are common across timelines, and where the future – if unchanged – could lead, for each.

The only question I will ask before we begin is this:

‘Which of the following Experiences of Life today, most closely matches your own Truth?’

Experience 1 – ‘Everything is Normal’

This is the scenario or timeline that will be familiar to many.

Everything is as it should be. Everything is normal. Everything is as you would expect it to be at this moment in history.

A. The Past

  1. Everything has happened in the way that it was supposed to.
  2. People just make decisions based on what happens.
  3. Progress of all kinds is what happens over time.
  4. Life is a series of lessons leading to new lessons.
  5. Progress is continual improvement.
  6. Our membership of the EU was always about trade and nothing else.
  7. The UK is a world leader in Freedom and Democracy and Westminster is known as ‘The Mother of all Parliaments’ for good reason.

B. The Present

People (1)

  1. Some people have more wealth and better positions in life because they have earned them and deserve them.
  2. The UK is a very fair, inclusive and caring place to live where all ideas, beliefs, religions and practices are protected and supported.
  3. The world outside of the UK is very unhappy and people are desperate to leave war zones and the rule of tyrants and join us in the UK because they will be safe here in ways that they otherwise will not be.
  4. If we conform to all society requires of us, pass our exams at school, gain at least an undergraduate degree and then dedicate ourselves to a career path, we will thrive
  5. There is nothing that will hold any one back in life, as long as they work hard and conform to what is expected of them.

Essential Foods, Goods & Resources (2)

  1. Food is Food and if we are not hungry, we have nothing to fear
  2. Food is always available
  3. Food is always affordable
  4. Food Banks are not necessary for normal people
  5. There is more than enough of everything that we need
  6. We can continue to enjoy the lifestyles we have by switching to green technologies and achieving Net Zero

Information, Communication and Education (3)

  1. The media reports news and facts honestly and openly without bias
  2. Everything happening in the world is as the government and media tells us.
  3. All the information we require is available to us through smartphones and the internet

Governance (4)

  1. We need to have people ruling over everything, because oversight is better informed than getting lost in detail.
  2. It is natural to have ‘elites’.
  3. Elites are the leaders of society and have gained their responsibilities, positions and influence through achievement or merit.
  4. Government and the public sector always work in the best interests of the people
  5. The taxes, national insurance and council tax that we pay goes directly to covering the costs of the public services and the infrastructure that is required to provide for our needs beyond our income.
  6. We have government systems, NGOs and other organisations dedicated to furthering the fight for diversity and equality.
  7. Our democracy leads the world because we are able to choose the very best people to represent us in every election, no matter the tier or type of government involved
  8. The politicians that we have know what to do in any situation
  9. Hierarchies are the natural order of things, and it stands to reason that more educated and experienced people will lead us in business and politics

Laws, Rules & Regulation (5)

  1. The Court system treats everyone fairly
  2. Miscarriages of justice are extremely rare
  3. The Police are responsive, effective and do the best job that they can
  4. The growing number of rules and regulations exist because of the way that people behave

Business & Employment (6)

  1. The national minimum wage accurately reflects the cost of living
  2. If we are working and don’t earn enough to pay all our bills and buy what we want, we must either get a better paid job or change our lifestyle requirements.
  3. Business operates and functions to provide all the things that we need
  4. It good for businesses to cut costs by centralising or moving their operations because this makes everything cheaper for us
  5. People abuse the Benefits / Welfare system and are claiming by choice, rather than because they have any genuine need

Technology & ‘Things’ (7)

  1. Technological progress means that certain jobs become unnecessary
  2. It is better for machines to replace jobs so that people no longer have to do them
  3. AI is already more intelligent that People
  4. The loss of jobs to AI is inevitable
  5. There is nothing sinister about the increasing use of digital technology
  6. Digital technology exists only to help and is intended to benefit everyone

Money, Banking & Finance (8)

  1. Money is real.
  2. Banks lend us and the government money that other people and businesses have deposited with them.
  3. The share markets represent the real trade value of companies based upon their productivity and performance.
  4. Creditworthiness is important, because the people and banks that lend us money will lose that money if we cannot pay it back.
  5. Cash is no longer necessary because digital payments are now so easy to use.

C. The Future

  1. If we don’t conform, we will suffer and go without.
  2. Only we are responsible when or if life doesn’t work out.
  3. Those with power and responsibility will do everything necessary to ensure that we have a good future where life experience will only improve.

Experience 2 – ‘A New World Order is Coming’

The second scenario or timeline is the New World Order, conspiracy theory, elites takeover, illuminati, secret society view, where organisations such as the World Economic Forum (WEF), the World Health Organisation (WHO) and the United Nations (UN) are in the final stages of creating a ‘World Government’. National Boundaries and Governments cease to exist, and we are heading into a dystopian nightmare where the majority of us have no value and everything in the world revolves around ‘The Few’.

A. The Past

Governance (1)

  1. Elites are at the top of everything.
  2. Control of all political apparatus was always necessary
  3. Control of political apparatus can only be achieved through centralisation of political decision making
  4. Centralisation of political decision making is hidden by creating regions and regional bodies that sit outside of existing political infrastructure but fit the narrative that decision making is being made better locally – with the inference that what existed already no longer works.

The Strategy or Plan (2)

  1. Because policies have not been kept secret, it is assumed that the public acquiesce or simply ‘go along’
  2. Everything that is happening with government and the establishment was planned over a century ago
  3. A one world government run on what we would most closely recognise as communism in the most restrictive and dystopian forms was recognised as the only societal model where universal control could assure the power of the elites.
  4. Capitalism, consumerism and globalisation were always known to head in the same direction
  5. The long-term plan of the elites is the creation and implementation of a New World Order
  6. The Two World Wars were carefully planned and orchestrated to create the circumstances that were required for Globalisation, Consumerism, The European Union, The United Nations, The World Health Organisation and all of the bodies that are feeding into the creation of ‘One World Government’.
  7. One World Government relies upon the destruction of national, cultural and historic identities of any kind.

Trial and Error (3)

  1. Communism was attempted quickly as the most direct route to world control
  2. Communism, Marxism and Socialism were embedded within the establishment through tools such as the Fabian movements
  3. With the failure of Russian and Eastern European Communism, it was recognised that a longer game using smaller step changes would be necessary, so that the population would not be aware of what was happening – much like the ‘frog being boiled’ scenario.
  4. Brexit was never supposed to happen, and the elites have been working non-stop to create re-entry for the UK into the EU.
  5. The Covid Pandemic was planned and deliberately orchestrated to create the circumstances that allow for increasing the power and control of government and bureaucrats, technocrats and autocrats.

Economics (4)

  1. It was necessary for the elites to create and implement commercialism and everything that went with it, in order that they could create the wealth and polarity which would enable them to define themselves as a superior class.
  2. Money and Trade were recognised as being the most credible tools to facilitate the destruction of national, cultural and historic identity, as it would appear ‘normal’ for rule and regulatory changes to accompany them which would hide the deeper and more meaningful political direction that lay behind.

Freedom of Thought & Expression (5)

  1. It was recognised that if people were taught to rely upon external validation for everything and then the value of everything outside of them were to be removed, few would be able to rely or fall back on inner guidance of any kind and then would simply accept whatever those outside of them in authority or with positions of influence told them to do.
  2. Any kind of religion or spiritual movement that has promoted individualism or self-determination, or executive choice for the Person has either been destroyed or doctored so that any value beyond doing what we are told by those in authority has been removed.
  3. The elites recognised the need to destroy the independent thinking and ability to think independently for all Persons outside of the elite class.
  4. Any practice, philosophy or movement that promotes critical thinking, self-awareness or self-reliance of the Person at any level has been deliberately attacked, changed, destroyed or removed.

B. The Present

People (1)

  1. Freedom for everyone else is whatever the elites call it.
  2. Anything that suggests, indicates or promotes the concept of independence for people from the establishment is being systematically destroyed, removed or controlled so that freedom of choice at any level will no longer exist.
  3. Being nice to others is the cover narrative used to undermine the structure of society using the application of guilt against people alive today for things ancestors and others, but not they have done or would not do to others. This manifests as diversity, wokeness and positive discrimination.
  4. Fear is used to control People
  5. Common sense is increasingly frowned upon
  6. There is now a rule book for everything
  7. The cult of celebrity is deliberately engineered and promoted to provide the false gods that the masses will worship and follow, meaning that they will not question actions against them that would otherwise defy logic.
  8. Western religions are a danger to the elites as they promote an alternative doctrine.
  9. Islam is being used as a tool to spread fear and unrest which will drive the masses into the hands of the elites who will offer solutions that will serve the purposes of increased control, only when the optimum point has been reached.
  10. The elites are using mass immigration as a tool of Replacement Theory to undermine the structure of British and Western cultures with the aim that the new hybrid or mixed structure of society will have no identity around which to coalesce and offer any form of resistance to the changes leading to the New World Order.

Essential Foods, Goods & Resources (2)

  1. The establishment is operating under the principle that ‘Who controls the Food Supply controls everything’.
  2. The establishment is driven by the principle that control of the Food Supply is more important than the provision of healthy and nutritious food as people will eat anything rather than go hungry
  3. The ability of people, small businesses and independently owned and operated farms to grow food that they choose is being phased out.
  4. A narrative has been established and is being carefully coordinated to build the belief within the majority of the population that traditional farming methods are outdated and unnecessary, and that everything people need for a healthy and nutritious diet can be made synthetically.
  5. Big business is being supported by the establishment to take control of all natural resources and to change or make critical infrastructure vulnerable so that future improvement and development can be harnessed as further methods of population control.
  6. All land and property ownership are being directed towards financial and business interests that are aligned with the New World Order strategy.

Information, Communication and Education (3)

  1. The elites are working to control the content on the internet so that any form of independent thinking or narratives that run contrary to the accepted narrative will be excluded or otherwise badged as being fake, a conspiracy or from individuals or groups who already function outside of society’s norms
  2. The ‘Truth’ is whatever the elites decide it is
  3. Acceptance of the ‘Truth’ is a growing requirement, even when we know that the ‘Truth’ isn’t accurate.
  4. The ‘Truth’ is shared, promoted and maintained by ‘narratives.
  5. Narratives are the establishment’s population control tool.
  6. The media (mainstream) are the establishment’s medium for targeting and imposing narratives
  7. One of the key narratives being used to de-structure British Culture is the story that the UK is responsible for inflicting nothing but suffering on every country that it ever added to the ‘Empire’.
  8. Another key narrative being used to de-structure British Culture is that the UK led the Atlantic Slave Trade, and no other type of slavery has ever existed.
  9. The overriding narrative being perpetuated and driven by the establishment is that the indigenous British or UK population are responsible for many of the world’s ills, and we must accept punishment and lowered status as some form of punishment or atonement for the sins of our ancestors, even though we are in no way responsible.

Governance (4)

  1. The world as we know it is run by special people, called ‘elites’ who have been carefully selected, trained and carefully placed into positions of power and influence, or within a career structure or hierarchy that will take them to where they are required to be, when they are required to be there.
  2. Elites are at the top of everything.
  3. The elites recognise other elites through the use of very clear and transparent signs to demonstrate their loyalty and flaunt their membership credentials and ‘do what I say, don’t do as I do’ mentality through regular meetings that are highly publicised and where the latest policies are announced – often years in advance.
  4. Policies of the elites are always discussed or released openly and are often spoken in ways which deliberately fail to draw attention, questioning or scrutiny ahead of time, but allow them to say that they never kept any of the plans secret.
  5. The elites are represented by the establishment.
  6. It was recognised that by creating a ‘cult of the self’, people within all parts and at all levels of society would leave the responsibilities that promoted personal independence behind, and they would fall over themselves to conform with any narrative that promises they will be seen as ‘better’ or ‘different’ to others.
  7. The Covid pandemic was the first trial of a worldwide engineered pandemic that was used to gauge how effective narratives, and messaging would be in controlling the population during a worldwide crisis
  8. The world is run through top-down, patriarchal structures that are considered to be normal throughout society.
  9. Government is now openly working to destroy what is left of cultural identity, history and tradition, so that people can no longer recognise anything that defines them as a group.
  10. Government is actively working to destroy all independent forms of business which sit outside the control of large corporate businesses, whose leaders are themselves part of the elite.
  11. Agenda 2030 is only the latest in a long line of Timelines that have been created by the elites in an attempt to rest control of an inevitable system collapse, with the aim that they will remain in control, once the period of transformation is complete.
  12. The System collapse that the elites have long recognised would come – because what they are doing is unsustainable – must be managed and presented in a narrative that demonstrates to naysayers that the elites are and will remain in control, whilst reassuring those members of the population who are amenable and acquiesce that there is nothing happening that is alarming or a threat to the status quo.
  13. The U.K. is currently an outlier in Europe, primarily because of Brexit.
  14. The political elites are desperate to return to the favour of the ruling elites and are seeking to return the U.K. to EU membership as quickly as possible and to also become the leading agent of change or adoption of all new world order policies – irrespective of the consequences for the population.
  15. A process of managed decline is underway which is creating the seedbed to enable the establishment to regularly introduce new public policies designed to pass more power and control to them from ordinary people.
  16. The ‘Institution’ of the British Royal Family falls under the patronage and ‘guidance’ of the New World Order and high-profile Royals are frequently seen at ‘Events’ and provide endorsements for ‘Plans’ such as Agenda 2030.
  17. The elites are themselves often becoming ‘Doomsday Preppers’, building or buying up bunkers and exclusively remote properties where they can relocate to survive what some anticipate will be a coming apocalyptic event, which will erase much of humanity, leaving only the elites behind.
  18. The elites are using the massive wealth that they have accumulated to create or amplify social and public policy issues such as immigration to further the New World Order agendas.

Politics, Politicians and Political Parties (5)

  1. Leading politicians are completely under the influence of the elites
  2. It is not clear how leading politicians become ‘bought’ or ‘compromised’ to the level that means they will ‘do what they are told’, but there is no question that agendas are being pursued that serve interests that lie outside of the needs of the general public.
  3. Lower-level politicians – some even at ministerial level are not aware of the influence and control of the elites upon policy decisions
  4. Many people do enter politics with at least some genuine desire to improve the life experiences of the masses, but believe The System works just as appears to do so.
  5. Upon being elected, most soon realise that they either accept the way that the political system works, do what they are told and ‘don’t rock the boat’, or they will lose any influence that they have and in all likelihood be ‘deselected’ as a candidate for the next election (Which almost certainly means that they will lose ‘their seat’).
  6. Like the long-term strategy and plan, a long game has been at work within the political system and the structures and leadership of mainstream political parties have slowly been adjusted to ensure that only candidates who can be controlled have reached the most powerful and influential positions.
  7. The establishment effectively controls Parliament and many of the Councils and Mayoralties across the UK as the political party system is effectively a ‘uniparty’.

Laws, Rules & Regulation (6)

  1. The removal of laws, rules and regulations for big business helps the elites to take and consolidate more power
  2. The imposition of laws, rules and regulations for small, independent businesses and people helps the elites to take and consolidate more power
  3. If you cannot adhere to the rules as they have been set and explained, you should refrain from doing anything else.
  4. The elites also use narratives to blame the Population for the behaviour that causes social and environmental problems, when the policies that caused the problems were designed and implemented by the elites for their own profit and gain.
  5. The structure of policing is being redefined and reformed so that police officers cannot exhibit or apply independent thought in any situation.

Business & Employment (7)

  1. The unsustainable business practices that have enabled the pathways of the New World Order to progress are what have caused all of the environmental problems that the world faces.
  2. The behaviours which have caused all the problems that the elites must address without losing control is the use of fossil fuels, unsustainable practices of all kinds, property hoarding, excess of all kinds

The Environment (8)

  1. The elites know that climate change isn’t the real problem.
  2. The real problem that the world faces today is the unsustainability of The System that we are living in
  3. If the elites recognised the true cause of the environmental issues that we have – which is everything they have profited from, they know that there would be a revolution overnight.
  4. Net Zero is a policy designed to coerce populations into behaviour change from ways of living which were previously created and promoted by the elites because of how profitable they were.
  5. People are being blamed for ‘climate change’ which is real, but not of the kind that the narratives suggest.

Technology & ‘Things’ (9)

  1. Certain members of the elites are using their wealth and influence to use entire populations as ‘guinea pigs’ for drugs, foods and mind manipulation, which are opening the door to the dystopian future which lies just ahead.
  2. The ‘drone’ problem that is growing around the world is part of a disinformation and mind manipulation project aimed at controlling people even more, through the use of fear and the offering of ‘solutions’ in exchange for the surrender of further freedoms.
  3. Petrol and Diesel Cars must be phased out as quickly as possible as the ownership, use or access to any machine powered by a combustion engine promotes independence, whilst the narrative is carefully constructed to indicate that this is just part of ‘going green’
  4. The elites are deliberately engineering and creating bioweapons in the forms of diseases and viruses that can be released and used for population control
  5. The AI narrative and what AI really is are two very different things
  6. The AI narrative is the story which describes where the elites intend AI to take society

C. The Future

People (1)

  1. Authority is the Truth.
  2. It is necessary for every member of the population to have Digital ID, so that every interaction they have with anything, and everyone can be monitored, and more importantly, they can be restricted from accessing food, drink, activities, transport, work, or anything that would be helpful to them, when their behaviour has not been helpful to the elites.
  3. Freedom, as interpreted by the establishment is only available to those who qualify or are able to pay for it
  4. If you only have the identity that others give you and to them it’s worthless, you are worthless
  5. Anyone outside of the elite class either aspires to join them or is considered to not have value
  6. The people do not own anything of their own, they have no executive function of their own, they are entertained with technology that touches every part of life and must behave, maintaining social credit scores, with punishments such as the restriction of social privileges being removed if a certain number of points are not maintained.

Essential Foods, Goods & Resources (2)

  1. All resources will belong to the establishment and its business partners
  2. Views and places will be considered to be a resource
  3. The use of any natural resource will attract a fee
  4. Visiting places outside of your allocated domicile zone will attract a fee
  5. Everything that anyone needs is made, grown or created artificially
  6. Food will be fully synthesised using large factory complexes and systems such as ‘vertical farming’
  7. Nutrition and health values will be carefully concealed using new narratives and stories to ensure that the health implications do not become problematic for the establishment

Information, Communication and Education (3)

  1. All information, media and programming of any kind is sanctioned by the elites.

Governance (4)

  1. The New World Order is a dystopian system, where the elites rule
  2. There will only be a world government
  3. The world government will create and impose all laws arbitrarily
  4. All governance will be administered through personally sanctioned digital devices or biotechnology
  5. Once the process of class or caste definition is complete and the resources and infrastructure necessary to support the new world order is in place, the elites will have no requirement for many others.

Politics, Politicians and Political Parties (5)

  1. Political parties and elected politicians will only remain useful until the dystopian system is universally functional
  2. The political system will continue to be centralised using Regional Centralisation – which is referred to in narratives as ‘Devolution’, so that local structures and apparatus that promotes any concept of independence and real democracy is removed. This includes Parish Councils, Town Councils, Borough Councils, District and County Councils that will be replaced by unitary authorities and mayoralties in carefully orchestrated steps
  3. Politicians will be replaced by ‘chosen’ bureaucrats, technocrats and autocrats who are carefully trained and conditioned to become ‘leaders’ who understand their place within The System.
  4. These processes will be accelerated if the strategy, plan and outcome are threatened by events that fall outside the control of the elites.

Laws, Rules & Regulation (6)

  1. All laws, rules and regulations will be applied universally
  2. Policing will become fully arbitrary and there will be form of interpretation in the application of Law

Business & Employment (7)

  1. No independent business exists
  2. Business is the establishment
  3. People do not work because machines and AI do everything, including thinking.

Technology & ‘Things’ (8)

  1. Transhumanism is taking over and computers now physically link to People and govern their thoughts

Money, Banking & Finance (9)

  1. As normal People have no value, reproduction is restricted and people’s lives can be ‘cancelled’ or ended, because of low social credit scores, or because they have reached a certain age and are considered to no longer have any value for the world in any way.
  2. A sub-society of humans who have refused to comply with the wishes of the elites exists which respects the sanctity of the human condition and the natural equality that exists within us all. They live in abject poverty and are excluded from every area of society.
  3. AI and robotics have removed the need for any kind of normal workforce

Experience 3 ‘It’s a Spiritual Experience’

This is the scenario where people are living what they call a ‘spiritual’ life. Some live hermetic lives or exist ‘off the grid’, whilst many who remain within ‘normal life’ think of their spirituality as a way of defining them as being different and perhaps more aware or ‘enlightened’ than those who have not ‘awakened’ spiritually. ‘Spirituality’ comes in many different forms which are identifiable by the groups or tribes that follow particular doctrines and often wear them like a badge or stripes. No matter the medium that ‘spiritual people’ are aligned with, they often consider themselves to have better understanding of the workings of the world and why the world works in the way that it does. Their spirituality may define them as being closer to God, Source, spirit, nature, the environment, the planet or any one of a number of powers or entities that are present but indefinable and invisible to those who ‘cannot see’.

Please note, ‘spirituality’ is not used here as a term that is aligned in any way with organised religion of any kind.

A. The Past

  1. The simpler, less intelligent forms of man or periods of human history were more closely aligned with ‘nature’ and ‘natural gifts’.
  2. Man has sought to take away the ‘natural’ gifts that everyone has at birth.
  3. Natural gifts may be considered by some to be the same thing as ‘magic’.
  4. Religion has actively created rules against the use of ‘natural gifts’.
  5. Religion is a man-made tool that has been used effectively and oppressively for centuries to control mankind.
  6. The establishment actively works against spirituality as it promotes independent thinking and executive decision making.
  7. Everything that is happening and even specific ‘world events’ can be identified within astrology.
  8. Great Civilisations such as Atlantis existed, but either destroyed themselves or invited destruction upon themselves by seeking to act and influence beyond the boundaries of all that they were naturally given.
  9. Everything is ‘energy’.
  10. Some suggest that the world and life within it is ‘holographic’ or a simulation, designed and generated purely for the learning experience.
  11. Divinity is present within every living thing.
  12. Light and darkness represent good and bad.

B. The Present

  1. Life is a journey
  2. Death is a doorway
  3. The world is a classroom
  4. Thoughts become things
  5. Humans have multiple lives or ‘incarnations’
  6. Many groups refer to ‘vibration’ and ‘frequency’ to explain topics such as ‘layers of consciousness’
  7. Spirituality is available to all through channels such as mediums, psychics, clairvoyants, clairaudients, clairsentients, palmists, tarot readers, shamans, ‘holy men’, gurus, channels, astrologists etc.
  8. The world is currently going through a ‘great awakening’, where those who are ‘open’ to the concept of layers of consciousness are expecting to change from the current 3D world to a 5D world where people will behave much more considerately to each other and towards the planet.
  9. Some speakers talk about this ‘shift’ as being a very specific conscious choice between very discernible Timelines – as if people have a clear yes / no or left fork / right fork choice.
  10. Other speakers talk of the ‘shift’ itself being the change of mind or change of thinking that the individual experiences as a result of events and changes taking place in the world.
  11. Although some ‘speakers’ suggest that challenging times lie ahead, they suggest that those who are ‘open’ will be spared by whatever is to come.
  12. The drone ‘invasion’ isn’t just drones. It is a mixture of drones and ‘orbs’.
  13. The drones are themselves a mixture of ‘craft’ which are operated by ‘deep state actors’ and others which are extraterrestrial in nature.
  14. The ‘orbs’ are spiritual or supernatural.
  15. No matter the medium, channel or route of spirituality in use, they all consider the way the world works to be real and offer different, but ‘better’ ways to interpret the experience of the world that those who are ‘open’ have.
  16. There are some who ‘ride’ or pay lip service to living a spiritual life, even earning significant incomes from doing so, who are not all that they say and are misleading those who support or follow them with the suggestion of ‘easy options’.

C. The Future

  1. The great awakening is only happening for those who are open to it.
  2. There will be a ‘great flash’ that will awaken mankind from the current experience.
  3. There will be ‘contact’ with extra terrestrials in the next few years.
  4. Everyone has the ability to ‘open up’ their natural ‘gifts’.
  5. There will be a ‘new earth’ which provides a completely different life experience where everyone present will live a spiritually aware lifestyle.
  6. New earth will be the choice of 5D living as opposed to 3D living – which the world is experiencing now.
  7. New earth (5D) will work in ways that are not conceivable to those tied and committed to 3D thinking.
  8. Those who do not choose 5D will remain in 3D and experience the natural conclusion of mans greed and selfishness

Experience 4 – ‘Sleepwalking’

The fourth scenario is the sleepwalk. ‘That’s just the way it is’ is the slogan that meets us in whichever direction we might wish to look. We are all victims. Nothing makes sense, the people and organisations that we were once taught that we could trust and rely on no longer have answers or solutions that make any sense and we find ourselves feeling happy and as if we have a connection to anyone who uses the platforms that are available to speak words and share messages that makes us feel like we are finally getting a voice.

A. The Past

  1. Elites are at the top of everything.
  2. The Top-Down hierarchy is the natural order of things
  3. Some people always have advantages over others and are ‘born that way’

B. The Present

  1. Elites are at the top of everything.
  2. Life is something that is just happening to us
  3. We are victims, but we refuse to be called victims, because we are not responsible
  4. Somebody somewhere else will deal with the problems that need to be dealt with
  5. We have no influence over anything
  6. Our democracy is a sham
  7. Nothing is easy
  8. The world is naturally unfair
  9. Politicians only care about themselves
  10. Business focuses on profit and nothing else
  11. We are desperate for change
  12. We don’t want to take any risks
  13. We are afraid to be who we really are
  14. We don’t feel like we have a voice
  15. We don’t feel that we are understood
  16. We don’t have any power
  17. The ‘deck’ is always stacked against us
  18. We don’t feel valued by others in any way
  19. We don’t take part in community activities of any kind
  20. We filter everything we say because we are afraid of the reaction or consequences of saying the ‘wrong’ thing
  21. Everything that we need to know is available to us online
  22. There are people and voices on social media who know what is happening
  23. The people who elucidate how we feel are our natural leaders
  24. We aren’t conspiracy theorists
  25. Conspiracy theories are too ‘out there’
  26. We cannot explain why things are the way that they are
  27. We will step up and embrace change as soon as somebody identifies a way for us to do so that won’t cost us anything, get us into trouble or end with us getting excluded from anything.
  28. We don’t have enough money
  29. We don’t have enough of anything
  30. Others always have more than they need whilst we never have enough
  31. We are what some call ‘The Sheep’
  32. Celebrities and influencers are what we aspire to be
  33. Fame makes people credible

C. The Future

  1. Elites are at the top of everything
  2. We will never have enough of anything
  3. We will accept whatever rules are imposed
  4. We will do whatever we are told
  5. We will be the perpetual underclass
  6. We will have no meaning
  7. Everyone is better than us

Experience 5 – ‘The Consumer’s Dream’

The third scenario is the consumerist dream, where everything that we could possibly want has been made available to us all at the touch of a button, providing we have a credit score and measurable background that means we ‘qualify’ as being creditworthy and can pay the value of loans, credit cards, point of sale finance, leasing and buy now pay later arrangements and more importantly the interest that they attract, back to the credit provider, as agreed.

A. The Past

  1. Globalism was created as the way to lower the cost and accessibility of everything that we want.
  2. Big is Beautiful.
  3. The economy of scale makes everything better for everyone.

B. The Present

  1. Celebrity and fame are the most important attributes of leadership.
  2. As long as we are paying, we can get whatever we like.
  3. Everything in life can now be seen in financial terms.
  4. Money can buy the future we want.
  5. What we have defines us.
  6. If we own nothing, we have no value.
  7. Money is the only important value in decisions we make. For example, ‘What will it cost me?’, ‘What will I earn?’, ‘What will I lose if it goes wrong?’, ‘What will I have when I am x years old?’.
  8. There is an app for everything.
  9. Everything is available to us in a click.
  10. Everything that we need is available to us 24/7, as long as we have the money or access to credit necessary to buy it.
  11. It doesn’t matter if we don’t have enough money in any account when we wish to make a purchase. As long as we have an income and a credit score, we can get credit and pay the loan back over however long we like.
  12. The bigger everything is, the cheaper and more accessible it becomes.
  13. Everything in life has a price tag and can be bought.
  14. The questions we ask when we shop for anything are usually, ‘can I afford it’, ‘what will it cost’, ‘can I get it financed’.
  15. Buying on credit or contract terms is normal.
  16. Advertising shows us what we need next.
  17. Its good to get more than we need.
  18. Public service is a waste of time and effort.

C. The Future

  1. If we cannot get money or credit, we can either go without or rely on Welfare/Benefits, Charity or Debt.
  2. Without money we are worthless and don’t matter.

Experience 6 – ‘Money IS Everything’

The sixth scenario is the Moneyocracy, where the adoption of Neoliberal Orthodoxy in all mainstream Economics and Economic Systems in the early 1970’s has led to a complete revaluation of the benchmarks for life. Through the measurement of cost and income, money has become the centre of all things in life and the unconscious reference point that everyone uses when they make a decision about anything beyond the most trivial, or what they do in their most immediate relationships.

A. The Past

People (1)

  1. Money and the influence, power and standing that it gives anyone were recognised as being the key definition between the powerful and the powerless.
  2. It was also recognised that mass population is a resource that can be harnessed as a tool to create massive wealth along with The Systems to support it into the future

Essential Foods, Goods & Resources (2)

  1. It was recognised that anything that every person needs will be highly profitable to those who control the supply

Information, Communication and Education (3)

  1. The control of information is the control of profit
  2. It was recognised that advertising could achieve anything, if an element of truth were present that makes the story being sold ‘credible’.

Governance (4)

  1. Elites are at the top of everything.
  2. The elite’s control everything through ownership
  3. Historically ‘money’ was recognisable through titles and ownership of land
  4. The British Royal Family are the visible example of the Top-Down Hierarchy that the money and wealth-based system promotes and provide the clearest example of what hereditary power transfer means.

The Strategy or Plan (5)

  1. The elites worship the works of a range of ‘economic’ thinkers known as ‘economists’ who have created economic models and theories in the abstract, which have been implemented over decades using public policy in real time. These include John Maynard Keynes, Ayn Rand, Friedrich Hayek amongst others alongside viewpoints which have historically been consider to contradict ‘capitalism’ and ‘neoliberalism’ such as Karl Marx.
  2. In terms of the longer-term strategy or plan, it was recognised that ‘all roads lead to Rome’, and that control of everything in order to control money and wealth would ultimately end in the same outcome for the masses, no matter the model adopted or philosophical route taken to get there.
  3.  It was recognised that belief in money as a thing, rather than as being merely a medium of exchange could be used to achieve anything
  4. It was recognised by the elites that the ability to create, change, manipulate and mould laws, rules and regulations was the most effective method of enabling the creation and guarantee of income and profit.
  5. To assure the future of the elites, it was recognised that The System must be changed so that the power was all transferred into the hands of the elite.
  6. The transfer of power was planned so that it would not appear to be all that it was in one go, with the necessary steps or changes taking places over a period of 50 years or more so that people would not recognise the overall change  or ‘sum of the parts’ until it was too later and the power rested where the plan aimed for it to be.
  7. Every step was carefully calculated’ knowing that any ‘blow back’ from the public would need to be held at a level that could be addressed through ridicule, press manipulation, and increasingly the rest of the population becoming ever ignorant under the narrative of ‘why stand in the way of progress when progress has already proven that you’ve never had it so good and things can only get better.
  8. Whilst much effort has been expended through narratives to suggest that money and wealth trickles down to everyone, the reality is that within the economic, monetary and financial model that has now existed for over 50 years, money will always flow back towards the source and the elites who control it.
  9. The future of governance would be built around trade or the flow of money and resources with known international borders ceasing to exist, and ‘polar’ areas of the world being created. A model such as this first came into the realm of public discourse following in 1942, during the Second World War.

Trial and Error (6)

  1. The chosen doctrine of the elites was Neoliberalism.
  2. Neoliberalism is recognised by academia with ‘Neo-Classical’ economics being the accepted model taught in universities and centres of learning.
  3. In 1971, after the gold standard was found to be too restrictive by the elites, the FIAT monetary system was adopted.
  4. Also in 1971, GDP (Gross Domestic Product) was adopted as a new standard format for measuring the economic health of a country.
  5. GDP is the measurement of the total activity of the economy.
  6. The financial output or productivity of every business within the country is measured so that the figures can be added to GDP.
  7. During the early 1970’s, the UKs political elites finally succeeded in taking the UK into the Common Market which later became the EU.
  8. The monetary or financial system that has existed since 1971 can only exist if money if additional money is always being created.
  9. War and the ‘war machine’ were recognised as one of the most profitable corporate activities.
  10. Wars have been repeatedly started across the world to create opportunities for the military industrial complex that Eisenhower warned of to justify profits.
  11. Successfully functioning regimes have repeatedly been removed for refusing to allow western financial interests the access they require on terms that predominantly favour those interests rather than the populations of those countries themselves.
  12. The Chinese created and released Covid, as a financial weapon. knowing that the west would overreact because of the weak leadership that has been imposed.
  13. Privatisation was a deliberately orchestrated move to turn public services into profit making businesses for the elites and those aligned with their financial interests.

Laws, Rules & Regulation (7)

  1. Whoever controls the money controls everything.

Business & Employment (8)

  1. Business is a tool to make money.
  2. Business must be prioritised before the public interest.
  3. Business is the public interest.

Technology & ‘Things’ (9)

  1. Technology is a tool for making money.
  2. Digital technology is a tool for controlling the way that people use money.

Money, Banking & Finance (10)

  1. Money and material wealth have always been the key defining point between all members of society.
  2. Crypto and in particular ‘Bitcoin’ was created as a device that would address the problems with control over the monetary and financial system that FIAT has created. However, like FIAT itself, the flaw within current cryptocurrencies, digital currencies or DeFi is that the currency itself is built only upon belief, rather than any ‘real’ value that will or would remain when the currency crashes.
  3. The money and finance sectors have steadily become more adept and creative at developing new monetary and financial tools or ‘vehicles’ that can be used to multiply the value of what ‘cash’ or ‘property’ they may own and hide risk.
  4. These financial ‘vehicles’ have increasingly become tradable ‘assets’ themselves that become too complex to analyse or understand in real time and themselves grow value based upon ‘belief’ and the ‘trust’ that those in banking and finance have between themselves and others in the sectors.
  5. It was the misuse and mis selling of such ‘vehicles’ that inherently led to the GFC (Great Financial Crisis) of 2007/08, also providing the incentivisation to sell the financial products at increasing levels of risk that became part of them.
  6. The GFC of 2007/08 was significant enough that it should have rebalanced the financial system and ‘outed’ the ‘creative’ practices that have been fuelling the massive wealth divide.
  7. Instead of allowing deregulated, out of control banks to collapse, western governments were complicit in saving The System by underwriting the creation of massive amounts of new money to shore-up the banks, finance houses and therefore the entire system.
  8. Any banking and finance regulations which were implemented to address the ‘bad practices’ that were highlighted by the GFC have since been removed and the same sorts of practices that led to the GFC exist just as they did previously, under different names and ‘mechanical understanding’.

B. The Present

People (1)

  1. Elites are at the top of everything.
  2. Authority is the Truth.
  3. Celebrity and Fame are considered to be authority.
  4. Freedom is only available to those who can afford it.
  5. The ‘wealth divide’ is accepted as being a normal part of life.
  6. There is cultural acceptance that for some to be wealthy, many others must be or become poor.
  7. Life and behaviour are controlled using money or what we know as credit scores.
  8. Without a good credit score or creditworthiness, we cannot buy anything using credit or what we know as loans, financing, leases, mortgages.
  9. Financial Enslavement has created the majority of the mental health issues that are now being experienced across society.

Essential Foods, Goods & Resources (2)

  1. Food and access to the basic essentials in life are not considered to be a human right as their provision is reliant upon the productivity of others.
  2. The food chain is entirely profit driven.
  3. The food chain relies on long, multistage supply chains where profits can be multiplied at every stage.
  4. Long, multistage supply chains are a necessary part of the globalisation, ‘GDP’ scam.
  5. The healthcare ‘industry’ is a profit-making scam where the focus is upon creating treatments that will provide ongoing income to companies.
  6. The healthcare ‘industry’ doesn’t focus on ‘cures’, as saving lives or improving quality of life for people is not as profitable as ‘treatments’.
  7. ‘Climate Change’ is being monetised through The System and market that has been created for ‘Carbon Credits’, where carbon producers can create their own sub-narratives that suggest they are ‘carbon efficient’ by buying into the scheme.

Information, Communication and Education (3)

  1. The media works for the elites
  2. The elites rely on the careful construction of narratives to control the flow of money, control people and to guide the evolution and direction of The Systems that they control today, so that they will continue to control them in their evolved forms tomorrow.

Governance (4)

  1. Neoliberalism is dependent upon using partial truths within the narratives expressed to the public which centre on the good will and understanding of the public, rather than the very nuanced version of that truth which is applied. (For example, ‘Free Markets’ are understood by the public as allowing small businesses and the self employed greater ‘freedom’ to earn and make more money by removing the restrictions that make it difficult, when the truth is ‘Free Markets’ mean de-regulating large businesses and corporate businesses so that they no longer have to observe regulations that exist to protect members of the public and small independent businesses from being exploited.).
  2. This economic model relies upon supply chains that are as long as possible and have as many different stages, companies or interests within them, so that each pound or other unit of currency that passes along that chain can be counted over and over again or multiplied potentially many times.
  3. This means that for every pound created at one end of a supply chain (For example house building), that pound, dollar or euro could be passed from bank to builder to tradesman, to supplier, to wholesaler, to transporter, to fuel company, to transporter, to employee, to supermarket, to food manufacturer, to food processor, to farmer, meaning in this example alone, that pound dollar or euro will then become 13 pounds, dollars or euros (£1 x 13 = £13 in GDP).
  4. When the political elites talk about ‘growth’, the ‘growth’ they are talking about is ‘growth’ of GDP, because it is this that allows them to spend money and create money so that they are being seen to do things.
  5. This system of ‘leverage’ means that money spent can be hidden or even written off as a percentage of GDP.
  6. This ‘system’ has become a system of governance that would be best called a ‘Moneyocracy’.
  7. The justification for creating new money is becoming more and more difficult.
  8. During periods of crisis, such as the government response to the Covid Pandemic from early 2020, the government feels able to risk being open regarding money creation and does so directly, through an action known as Quantitative Easing (QE).
  9. The government is reliant upon growing the population with people who attract large amounts of new public spending, so that the creation of new money and the release of capital value and further taxation can be used to maintain an economic system that is now approaching collapse.
  10. Explosive levels of net immigration have become vital to keeping the current monetary and financial system functional.
  11. In order that the money being created and released to maintain or keep The System functioning can be kept flowing, the political elites have now been forced to ignore the growing list of social and cultural problems that years of spending focused only upon maintaining the economy have created.
  12. The entire economy now revolves around maintaining a narrative that is credible to normal people.
  13. The elites know that the financial, economic and monetary system we have is in its ‘end days’.
  14. The elites also know that they must have created a working system of societal control before the financial, economic and monetary system we have collapses.
  15. The new Trump administration in the USA appears to be pursuing the ideas suggested by the concept of a ‘post war new world’ which were published in 1942 and echo the rhetoric from the returning President concerning the addition of Canada, Greenland and parts of Central America and/or their states to the USA.

Politics, Politicians and Political Parties (5)

  1. The entire political system depends upon the monetary and financial systems to survive.
  2. All decisions are money related and that is why they refer to cost, savings, investment and ‘growth’ when policy decisions are shared by politicians.
  3. Today’s politicians are managers and the only way they can manage anything is by spending money or stopping or restricting the flow of money.
  4. Political leaders are completely under the influence of the ‘money men’ and the philosophies such as Neoliberalism and Marxism, which will ultimately lead to the same place.
  5. Because everything matters only in relation to the economic model that we currently have, politicians are judged by the establishment only in terms of ‘growth’ of GDP.
  6. Political Parties have structured themselves to ensure that the majority of the candidates they appoint will be compliant with the direction and motives of the establishment.
  7. Those who comply and work as directed to change, create and implement policies and deregulate to help The System are rewarded with financially lucrative opportunities that come in a wide range of forms, typically once politicians have ‘stepped down’, but also whilst they are ‘sitting’ through additional income streams and exposure that will benefit them in countless ways.
  8. Upon being elected, most candidates soon realise that they either accept the way that the political system works, do what they are told and ‘don’t rock the boat’, or they will lose any influence that they have and in all likelihood be ‘deselected’ as a candidate for the next election (Which almost certainly means that they will lose ‘their seat’).
  9. All of the existing political parties are under the control of the Money system. This can be observed in the slavish attitude and commitment to terms such as ‘growth’, ‘free markets’ and ‘deregulation’.

International Relationships and Foreign Affairs (6)

  1. The west uses and abuses third world, Middle East and developing countries, considering them to be a source of resources and opportunity to create credible stories to feed the public about foreign aid opportunities.
  2. Foreign aid rarely, if ever, results in the payment or transfer of wealth to companies and organisations or communities that are local to the countries where aid is applied.
  3. Cash is only made available to buy off local officials and politicians who provide the local face of these activities.

Laws, Rules & Regulation (7)

  1. Deregulation is used to create freedom for big business to increase profits and close the marketplace to smaller and independent business owners who threaten market dominance.
  2. Deregulation enables big business to use the civil courts to control entire marketplaces by closing out small and independent businesses entirely or by forcing them to pay ‘royalties’ or for licenses that often become cost inhibitive.
  3. This form of ‘Lawfare’ and the deregulation that enabled it has opened up the pathway to ownership and assumed ownership of natural resources, elements, genetics, future discoveries and the restrictive use of patents to control supply chains that provide Basic and Essential Foods, Goods and Services across the world, usually without the majority of the public even aware that such action would be possible or legal.

Business & Employment (8)

  1. A minimum wage doesn’t pay enough to live on because it isn’t supposed to.
  2. If the minimum wage paid enough for everyone to live independently of welfare/benefits, charity and debt, people would lead happy lives and no longer be dependent upon the elites and the money that they can provide
  3. Earning less than the genuine threshold for independent living brings enslavement through Welfare/Benefits, Charity and Debt.
  4. With the money system now controlling so much, the impact of 50 years of this ‘fiscal policy’ means that the impact of the Neoliberal ‘FIAT’ of ‘money for nothing’ model is affecting everything across communities, business and infrastructure in ways that the establishment can no longer hide, leaving everyone to slowly realise that the Country is in a state of ‘managed decline’.

Technology & ‘Things’ (9)

  1. The System can only be saved through digital control of the masses
  2. AI is the next evolution in profit making that will further remove the need for ‘employees’

Money, Banking & Finance (10)

  1. GDP NEVER reflects the real amount of money in circulation during the reference time or period.
  2. The creation of new money without there being any connection to a fixed value of any kind means that the value of the money that already exists automatically becomes less, each time the total of money in circulation ‘grows’.
  3. Money is continually being created by government and banks, as quickly as they can justify doing so.
  4. Cash offers independence in financial decision making and is being phased out, as are banks and other facilities which make the use of cash normal.
  5. Electronic payment systems are naturally offered to businesses with a service charge.
  6. All electronic payments are digitally tracked.
  7. Cash is being phased out.
  8. Money is created or deleted at the touch of a button.
  9. Banks are legally allowed to pretend that they have many times more money than they ‘technically’ have access to using a tool called leverage.
  10. Whichever way we look, banks are quite literally able to put a figure on their systems and it then exists as if it were real
  11. The System only functions because the masses believe that money is real whilst the elites know that it is nothing more that a tap of a few keys on a computer screen.
  12. The banks, financiers and credit houses control the credit scoring system and effectively police themselves.
  13. The System cannot function without making the elites and those who are qualified excessively rich whilst everyone else becomes increasingly dependent upon them for everything
  14. Making money and profit making is prioritised above all things.
  15. Systems such as spread betting, futures and other financial devices have been created where professional speculators and increasingly normal people using apps and digital platforms are encouraged to ‘bet’ on the prices of shares and speculate on goods and even food that has not yet been grown or created, without any thought or consideration for the real-world impact of what they are doing.
  16. Although cryptocurrencies were created with the intention that they would sit outside of (financial) establishment control, the (financial) establishment has itself recognised that Bitcoin and other forms of well-known digital currency can be manipulated and ownership of them sold and speculated many times over using ETFs (Exchange Traded Funds). Their interest has helped inflate the recent valuations to record highs.
  17. Created money is given or lent to people who are ‘in on it’ to then buy things like property, businesses, infrastructure etc – that has real value – which is then used to inflate prices for people who are actually paying with money that they have had to earn.
  18. Much of the property in the world today is owned by purchases made with money that doesn’t and has never existed.
  19. The banks, finance houses, money men and the elites who are ‘in’ on the game are participating in the biggest act of ‘legalised theft’ that has ever been conducted in human history, impoverishing and enslaving the masses as they do so.

C. The Future

People (1)

  1. If you cannot control your income and ability to spend, you cannot control anything.
  2. We are living in a fully digitised, dystopian governance system where money is the only thing that matters.
  3. Every action, thought, response that we have will have a financial value.
  4. We are monitored 24/7.
  5. The universal reliance upon digital money within a digital world means that we cannot do anything unless we are ‘allowed’ to do it.
  6. If we don’t have access and use of money, we cannot do anything.
  7. The concept of ‘mass population’ to support industrialisation is over and the elites actively promote depopulation in every conceivable way.

Essential Foods, Goods & Resources (2)

  1. Every resource that we use, even air has a financial value attributed to it
  2. Everything ‘natural’ belongs to a private interest of company of some kind, with ‘taxes’ paid to governments through ‘licenses’.
  3. Anything that can be ‘owned’ is under the control of the elites.

Information, Communication and Education (3)

  1. Money is the Truth.
  2. We are required to read, listen to and watch only that which has been sanctioned or authorised by the elites.

Governance (4)

  1. Digital money allows anyone who holds or has access to the data which transactions generate to monitor everything that we do which generates a financial transaction of some kind.
  2. We have a ‘social credit’ system where our lives are monitored 24/7 by technology and AI systems police everything that we do.

Politics, Politicians and Political Parties (5)

  1. Political parties and elected politicians will only remain useful until the dystopian money controls everything system is universally functional.
  2. The political system will continue to be centralised using Regional Centralisation – which is referred to in narratives as ‘Devolution’, so that local structures and apparatus that promotes any concept of independence and real democracy is removed. This includes Parish Councils, Town Councils, Borough Councils, District and County Councils that will be replaced by unitary authorities and mayoralties in carefully orchestrated steps.
  3. Politicians will be replaced by ‘chosen’ bureaucrats, autocrats and technocrats who are carefully trained and conditioned to become ‘leaders’ who understand their place within The System.
  4. These processes will be accelerated if the strategy, plan and outcome are threatened by events that fall outside the control of the elites.

Laws, Rules & Regulation (6)

  1. If we do not behave or do as we are required by government and business, our financial resources can be frozen or even deleted.

Business & Employment (7)

  1. People are only employed within the few ‘jobs’ or ‘roles’ that cannot be fulfilled by a machine.

Technology & ‘Things’ (8)

  1. Our lives are completely run and regulated within a dystopian ‘digital prison’ where the tracking and management of financial transactions mean that ‘normal’ life must be conducted in its entirety within The System.

Money, Banking & Finance (9)

  1. The entire financial system would collapse overnight if we stopped believing in how money works for business and government – with the clear and very frightening caveat that we would at the same time be required to stop believing in how money works for us personally too.
  2. Physical money or cash is no longer functional in any way and the Banks and Finance houses control everything in life.

Scenario 7 – ‘Not my Circus; Not my Monkeys’

The seventh scenario is being of it but not within it. Understanding and accepting that what you are experiencing is the way that the world now works, whilst being mindful and conscious of all the thing that you have to do and say each and every day, just to keep playing along with a game where you can see that there is only one direction and within that, everything that is happening means that every crisis just leads to another and everything is now going wrong.

A. The Past

  1. There is a top-down, patriarchal hierarchy which effects and influences almost every part of life.
  2. Everything in life is ‘coin operated’.
  3. The world that we know has deliberately and progressively been changed and restructured to serve the self-interest, ambitions and material goals of those who have influence and power.
  4. Power and influence relate to money and wealth and lies in the hands of those who control money and the financial system(s).
  5. The increasing desire of the elites for control over the population and everything that People can and are able to do has led to the growing number of social problems and fracturing of culture and humanity.
  6. Money, Wealth, Power and Influence are the only things that matter.
  7. Human life and the value of relationships has become an afterthought.
  8. The world as we know it today has deliberately built systems and procedures that make the state, big business, the public sector and anything with influence look ‘big’ so that it makes each of us believe that we are ‘small’ and inconsequential unless we ‘fit’ and ‘conform’.
  9. The elites have deliberately created a system that promotes and protects their interests.
  10. The elites are people who have become intoxicated by wealth and the power that money and the responsibility that goes with it has given them.
  11. All manner of harms have and are continually being inflicted upon others by those who put their own interests, wealth, agendas, power, ideas, influence and future first, without any care for the real outcome.
  12. Religion is a tool of social control and regulation that has been used to oppress learning, independence and genuine freedom of the masses, whilst sowing discord at the most rudimentary levels by promoting and emphasising differences between people using any discernible difference, beginning with the physical differences between men and women.
  13. As ‘traditional’ western religions have lost the power of social control, new ways of creating and emphasising difference and discord have been implemented and evolved using the latest forms of communication technology, up to the present time.

B. The Present

People (1)

  1. People and relationships have the greatest value in Life.
  2. Independent thinking is the greatest asset that any Person has.
  3. Independent thinking materialises through critical thinking, self-awareness and personal journeys of faith.
  4. Independent thinking promotes, establishes and maintains humanity and human value.
  5. Social learning and social skills are the most beneficial sources of learning.
  6. Not all people are academic in nature.
  7. Social barriers are perceptual barriers that are the responsibility of everyone.
  8. Sustainable living at the level of the self is key to independent living.
  9. As a population, people will behave how they are treated.
  10. Ongoing happiness is a mental state and not a physical one.
  11. Equality is a construct, unless you understand and know it properly.
  12. People do not have the right to not be offended.

Information, Communication and Education (2)

  1. History and stories of the difficulties and challenges that humans have faced are a necessary tool in learning as to appreciate what a good life looks like; we must also understand what a difficult one is too.
  2. Social Learning and Key Skills for Life are more important for everyone than academic schooling.

Governance (3)

  1. Legality does not make anything morally or ethically correct.
  2. We recognise that Locality and Community give value to everyone and everything.
  3. We recognise that power over public policy should always be as close to the people as possible.
  4. We have a flat hierarchy with the centre of power being local communities themselves.
  5. We have ended the assumed constitutional role of the monarchy and have held a referendum on continuing ‘key roles’ for the purpose of maintaining a national figurehead.

Laws, Rules & Regulation (4)

  1. The more laws you create, the more laws you need to create to make sense of them.
  2. Excessive laws are tyrannical.

Business & Employment (5)

  1. We recognise that equality is based on the ability for everyone to provide for themselves and typically, their immediately family and dependents.

Technology & ‘Things’ (6)

  1. AI is not the threat to humanity that the carefully crafted narrative suggests.
  2. The AI narrative is only a directional plan which tells us what the elites plan for the world ahead.
  3. We recognise that AI can only become all knowing in so far as the information which is available to it.
  4. The information which AI can access will inevitably reflect the information, knowledge and ‘up to date’ thinking of mankind that is digitally accessible.
  5. No form of AI will be free to achieve sentient freedom if it is owned or programmed

Money, Banking & Finance (7)

  1. Money is not real.
  2. The intrinsic value of money is zero.
  3. Money is a medium of exchange and has no value of its own.
  4. The whole monetary and banking system is a very clever legitimised scam that relies upon the belief and trust that the masses place in authority, the state and people who are perceived to be in positions of influence.

C. The Future

People (1)

  1. People are prioritised in all things.
  2. People are trusted with executive choice.
  3. The right of any individual does not exceed those of any other.
  4. No ideology, religion, philosophy or belief system may be used to differentiate between any person, group or community.

Essential Foods, Goods & Resources (2)

  1. All natural resources belong to the local community.
  2. Natural resources cannot be owned by or licensed to private businesses.
  3. Basic and Essential Goods and Services may only be exchanged for the value or equivalent thereof as set by the Local Community Meeting.
  4. Food and growing Food is at the centre of the community.
  5. Food is considered healthy if it resembles its original state on the plate.
  6. The nutritional value of food is the priority in the Food Chain.
  7. Agriculture is fully sustainable, regenerative or what we know as traditional without chemical intervention.
  8. Everyone is encouraged and taught how to grow food at home using gardens, window boxes, greenhouses, windowsills, allotments and systems such as hydroponics.
  9. Growing Food is taught as a Key Skill for Life.
  10. We live sustainably in all respects.
  11. We only take what we need from nature and nothing more.
  12. Planned obsolescence or any commercial tool designed to increase revenue and profits are prohibited.
  13. The impact of our actions upon the generations yet to follow are considered as important as the impact of our actions upon ourselves.

Information, Communication and Education (3)

  1. From the age of 14 years, there are two distinct educational pathways: Vocational and Academic.
  2. National Service is open to every young person unable to complete their training through the Vocational and Academic Routes.
  3. Up to the age of 14, learning is focused on Skills for Life which are taught primarily by members of the Community without digital tools.
  4. No form of Media can be privately owned or profit making.
  5. Every local area and community have a local news platform.
  6. Every member of the community is both able to and encouraged to contribute to the local news platform at least once each year.
  7. Local news platforms are built around ‘citizen journalism’.
  8. Advertising on Local News Platforms is restricted to brand names, products and store locations, and excludes the use of narratives, slogans or any messaging that has the potential to manipulate potential buyers or users.
  9. Social media operates and is owned locally.
  10. Social media is prohibited from operating beyond regional level.
  11. There is no advertising on social media.
  12. There are no national or international media platforms.
  13. We reject narratives, marketing campaigns and any form of messaging designed to manipulate, mislead or ‘trick’ members of the public or potential customers in any way.
  14. No organisational narratives are allowed.
  15. News must be news and not opinion presented as news.
  16. The truth is the key message.

Governance (4)

  1. Truth is the authority.
  2. The individual is considered only as the spiritual essence, being or mind that sits beyond that which can be seen or discerned.
  3. No other form of difference between people is recognised.
  4. Personal Sovereignty is considered to be a fundamental human right.
  5. When we treat every person as an independent person with the right to executive choice and function in every sense, the social issues that come from oppression of the individual at any level, disappear in the majority.
  6. We have established an entire economic system based upon The Basic Living Standard.
  7. The Basic Living Standard is the social guarantee that the lowest paid will always receive an income or equivalent thereof which is equal to exceeds the genuine cost of living for the same period of time.
  8. The economy functions in its entirety to ensure that everyone is paid, and every company or business pays the equivalent of The Basic Living Standard to those who work.
  9. We have a flat hierarchy system.
  10. The community is the centre of power.
  11. The community qualifies and selects its own list of candidates for elections
  12. There are only direct elections to local community meetings.
  13. The tiers of government at regional and national level are made up of representatives that are either existing members of local community meetings or who have served the maximum number of terms previously.
  14. Public Services are provided through Community Provision.
  15. Community Provision includes all essential community services formally provided by charities.
  16. Every Person is required to contribute to Community Provision as part of their working week (The equivalent of 1/10 thereof).
  17. Community Provision is provided at the most local level possible.
  18. Community Provision employs the minimum number of professional staff necessary to maintain service provision and coordinate the workload contributions of Members of the Community.

Politics, Politicians and Political Parties (5)

  1. Political Parties are prohibited.
  2. Public representatives must have appropriate real-world experience.
  3. Public representatives do not have other roles, jobs or income streams of any kind.
  4. Political decision making is made as close to the people and communities that it effects as possible.
  5. Political and Public Policy decisions are made as locally to the people as possible, by public representatives who have been selected and appointed by the community they represent.
  6. Political candidates can only be selected by the communities that they are seeking to serve, prior to elections.

International Relationships and Foreign Affairs (6)

  1. We recognise the value of international level cooperation on common issues such as natural resource, food management and world peace. However, representation is strictly non-political and no form of executive or political power is allowed to rest in the hands of any organisation or political body beyond the local community itself.

Laws, Rules & Regulation (7)

  1. Laws are frameworks, not micromanagers.
  2. No individual can attribute blame and therefore ‘costs’ to any other party where they themselves hold any level of responsibility.

Business & Employment (8)

  1. All Businesses must provide Basic or Essential Foods, Goods or Services
  2. Supply Chains are as localised as possible with Foods, Goods and Services that can be produced locally prioritised and protected.
  3. Business shareholders must work within the business that they own
  4. Business shareholders cannot have shares in more than two different businesses, and they must work within both.
  5. All jobs are real.
  6. All jobs have purpose and value.
  7. We don’t have created or service occupations such as HR.
  8. Businesses may only serve the community where they are located.
  9. Businesses may not have branches outside of the Community area where they are based.
  10. Businesses carry out as many of the functions they require as they can.
  11. Where business to business services (B2B) are required by businesses, these are provided by non-profit making social businesses or social enterprises.
  12. We tax capital and ownership. Not earnings and productivity.
  13. No role or position is replaced to save money or time.
  14. If a human can do a job and is available to do a job the job will be done by a human
  15. A normal working week is considered part of a healthy lifestyle.
  16. Every working person is required to contribute the equivalent of 1/10th of their working week towards Community Provision (public services).
  17. Unions are prohibited.

Technology & ‘Things’ (9)

  1. AI and intelligence-based technologies are used only for the purpose of improving quality of life and work processes.
  2. Machine based technologies are used only for the purpose of improving quality of life and work processes.
  3. All work that can be carried out by hand is carried out by hand.
  4. All digital work completed or assisted by AI carries a visibly distinguishable ‘water mark’.
  5. If and when AI can operate independently and achieve what we would recognise as the same level of independent thought, self-sustainability and executive function as a human being, it will be treated as such.

Money, Banking & Finance (10)

  1. Money or profit cannot be the key purpose or priority of any action, organisation, business or movement.
  2. We cannot trade anything that cannot be handed between the trading parties at the moment of that trade.
  3. The total value of each local economy relates to the number of people within that community.
  4. Money cannot be created by anyone or anything other than the Local Community Meeting.
  5. The value of the local economy relates directly to the number of people within the community and their productivity.
  6. Financial Prudence is policed and monitored by the Local Community Meeting.
  7. No form of financial betting or speculating exists.
  8. Money is a unit of exchange.
  9. Money has no intrinsic value.
  10. Money cannot be traded.
  11. Money exists in cash and digital forms.
  12. Money is not the only currency.
  13. Bartering and Exchange are considered normal methods for ‘financial’ or ‘economic’ exchange.
  14. Each local Community has its own Local Market Exchange where Foods, Goods and Services can be exchanged for currency, employment or any other authorised value for exchange.
  15. The value of Basic and Essential Foods, Goods and Services are considered to be universal and set by the Community.
  16. Every local Community has a localised Digital Currency.

Scenario 8 – ‘Life is and will be whatever you make it’

The final scenario is whatever the reader sees, experiences and understands of the past; what is happening in their life today, and what will become the outcome of how they consider and respond to their past and present, and the action they now take to influence their future experiences in some way.

A. The Past

The past is everything that makes sense from the different timelines and scenarios that you will have read above.

B. The Present

The present is everything that rings true from the present in the different timelines and scenarios that you will have read above.

C. The Future

The future will be what you make it. Whether its some of the things you recognise here; some of the things that are entirely different; or the future is made up of a mixture of them all.

Denial, Inevitable Risks, and There’s No Way Back

Denial

If you’ve read all the way through the list of Experiences and the Past, Present and Future Points that come with them all, you’ll probably agree that there is certainly a lot to think about.

What is almost certain for everyone, is that the reader will have identified their truth or parts of it.

However, it is normal for many to experience discomfort with anything that contradicts their own current set of beliefs or truth, and lead to the feelings which can range from simply feeling a bit ‘prickly’, to feeling compelled to prove that a point is wrong.

Rejection for the reader may have manifested in any one of a number of ways that might include:

Wilful blindness

I do not agree with any of the above. There is no truth in any of it. You are wrong.

Ignorance

I’m not sure what any of that is about. But I don’t identify with it or understand any of it.

Apathy

Well, yes. It might have some truth to it. But that’s just how the world works.

Do nothing

What I believe is my truth. There is no reason to believe, respond to or act upon any of this.

Rely on the existing Political System for change

Yes, there are problems. But somebody somewhere else has the responsibility and will step in to sort it all out. That’s how it works.

Embrace Fear

This is terrifying. What do we do? Who is going to help us? What happens next?

Refusal to participate

It’s not my problem. I didn’t create it. It’s for someone else to deal with

Seek to challenge others with a different view

My truth is the correct one. You are wrong. I am going to discredit you in any way that I can and feel able, because that’s how my truth will prevail and be understood as The Truth.

What we are all likely to Experience – whatever we may personally believe

Unfortunately, seeing things the way we do, however that may be, will not stop an even, or even many events from happening that may now already be inevitably ‘baked in’, because of the actions, behaviour and decisions that we have all participated in up until now.

What should be apparent from reading this far is that there are consequences to what each and every one of us does that can reach far outside what we believe our circle or sphere of influence to be – and that includes the present moment or moment in time that we do anything.

Hard as this pill may be to swallow, there are events unfolding now, with others in the offing that are the consequence of all manner of different things that have happened previously and that are happening now.

Even harder to accept will be the reality that some of these ‘consequences’ are inevitable for us all and tied into our timelines, no matter which of them we may be in.

They could include:

  • Collapse of the Financial and Monetary System
  • Collapse of National Currencies such as the British Pound
  • Collapse of Cryptocurrencies
  • Civil Unrest or worse
  • Food Shortages
  • Collapse of Government and the Public Sector
  • Shortages of Utilities Supplies
  • Fuel Shortages
  • Border Closures
  • Further pandemics
  • Further Lockdowns
  • Shutdown of the Web, Internet and Digital Services

Whether deliberate and planned, or merely the outcome of past decisions and events, any one or all of these events could prove to become a pivotal point or catalyst for change, that will dictate the nature of our shared future.

And despite what the establishment, any false prophet or anyone else may say or suggest, what follows any event which could be considered a breakdown or end of The System is NOT inevitable. Unless what we believe makes it so.

False Prophets and Easy Alternatives

One of the strangest elements of disquiet and disenfranchisement in the media and digital age is the expectation that many of us have when we have realised or awoken to the reality that we are not comfortable with what is happening or how we have been affected by events or the way that points of any of the scenarios or Timelines have touched our lives.

Rather than stop to perhaps research, assess, consider the bigger or objective picture that might begin to offer a more informed and helpful view, People instead look or reach out for the voices and words that most closely represent how they feel and probably speaks or shouts of the anger they are feeling too.

The strange, if not wholly bizarre part of this step – which is of course reflective of the way that the internet and smartphone era has made everything appear available to the user immediately, is that few if any of those searching in this way realise that the celebrities, influencers and people with large platforms they latch on to are not offering solutions.

These speakers and ‘leaders’ are just elucidating the reactionary and ill-informed elements of the way that growing numbers feel.

It’s not a question of many of these sources appearing highly credible or even knowledgeable.

The reality that those searching for immediacy in solutions face is that the difference between themselves and those who they jump to follow is the ability or perhaps just the resources or technological knowhow that allows someone else to elucidate whatever it is that those looking can identify with.

Making sense of anything or ‘telling it how it is’ isn’t leadership. No matter how charismatic, credible or appealing the speaker may be.

Well intended or not, if those gaining such followings do not possess greater levels of experience, knowledge or understanding than anyone else, even if what they know and understand may be different, they are not offering anyone the meaningful change that those following them may consciously be seeking, and almost certainly not the change that everyone genuinely needs.

Whether they are Youtubers, TikTokers, Podcasters, Videobloggers, Journalists, Activists or even alternative Politicians and their Political Parties; it doesn’t matter who they are and what message they are sharing if what they are offering isn’t going to genuinely help anyone but themselves.

The Common Ground Conundrum

If you’ve reached this point in Your Beliefs Today create Everyone’s Experiences Tomorrow, you are also likely to have read all of the points that have been listed above and considered them closely enough to realise that many of them could be applied to more than one or perhaps all the different scenarios and timelines.

In context, this could mean that the way we feel about something could be the same across any or all of those timelines or scenarios.

However, the reasons that we feel that way – either because of the cause itself or just because of the way we are interpreting what we are experiencing may be very different – with it just being the end or perceived result which appears to be the same.

Pick and Mix

Thinking about the different mix or wider range of views that we all have, of the way that the world works today is a minefield for many reasons.

However, it is the reality that close study of all the scenarios or timelines that are featured here will allow any one of us to pick up a point or points that we recognise from one and then replace it within the past and present of what could be any one of the others.

Indeed, if we are not aware of which scenario or timeline we typically share with others, it is not only possible, but almost certain that we will superimpose points from other ways of viewing the world into our own.

Both Things Can Be True

This is where things begin to get a little bizarre and more difficult to think about. Because we have a tendency to believe that only one version of events can ever be true.

Or at least that’s certainly the case where the past is concerned.

One of the reasons that the different elements of the alternative timelines or scenarios have been presented in the way that they have been, is because some and indeed many of them could be and are applicable to the different timelines and scenarios that we share with others. Because none of us typically belong to just one group in everything we think, experience, see, say or do.

Please remember that at the end of the day, the truth for every person is the same from their own perspective. That means the truth is whatever is true to you. And it’s the same for everyone else too.

Splitting Timelines

If you’ve kept up with the content of Your Beliefs Today create Everyone’s Experiences Tomorrow this far, you will probably not be surprised to learn that what happens next or where we go from here does in fact all boil down to choice.

Narratives such as ‘The Great Reset’ or ‘Great Awakening’ have been created by both malevolent and by well-meaning people. But the outcomes from running towards or away from them or indeed anything like them will inevitably become the same.

By buying into, adhering to or actively trying to repel or work against narratives that have been created by anyone or anything that appears to be outside of us, we are actually embracing the restrictions and controls of the environment or plans of equally problematic futures to the one(s) that we would all now like to replace.

For our decisions to be effective and for them to have meaning for us they must be made consciously and for the right reasons.  Not just once, but every single time.

If you or anyone wants to experience a future where you or they are in control of the life being experienced and for it to be balanced, just and fair, it is necessary to make decisions that reflect this each and every time.

Even if there is an event or series of events that make life as we know it impossible to continue, it will remain necessary for each of us to choose a better way of life and living from that moment in time, in ways that may seem very much at odds with what this would mean to us in the way we would understand it in life today.

By pausing to ask ourselves how our next choice or decision will affect others, whether they are present or not, or how it will impact on anything beyond ourselves, we will immediately be on a pathway to change. IF we make a decision that is considerate of the impact or consequences for everyone and everything – and we are making that decision based upon doing the right thing.

The commonality of the sleepwalking masses

There are likely to have been many different points, paragraphs or passages in this Book that will make many feel prickly, in some way.

One of them will probably have been Experience 4: ‘sleepwalking’, which in the sense presented in that Chapter may be interpreted as being very specific.

However, the term ‘sleepwalking’, like many of the points themselves can and probably should be applied in a broader or more objective way.

When we step up to the level beyond the scenarios and timelines listed, it can also be argued that the combined masses are sleepwalking through life without any real understanding of what is going on around them. Or rather what is being done to them. Which in itself leads to the formation of a very clear perspective of life or world view.

I’m deliberately flagging the sleepwalking concept or idea, not only as a scenario /timeline and common theme, but also as a shared experience at a greater level. Because there are very few of us, no matter the perceptions or life experiences that we are currently sharing, who don’t have an awakening of some kind ahead of us, that we cannot avoid.

None of us knows everything. So even if the only thing that we don’t know is the future – because that hasn’t been experienced by any of us, it means that we are going to have to wake up to the truth that the future or rather our future, is going to look very different to what any of us currently expect.

To Awaken or To Not Awaken: without Awakening, there will never be any choice

To put it bluntly:

If we are not aware of anything, it is not within our awareness and we are as such, not awakened to it.

Whilst the term ‘to awaken’ is not only misused and is often applied to describe the perceptual location of others by People who really should know better – because they are often somewhat less than ‘fully aware’ of everything themselves; awakening or waking up to new truths and realities is definitely the next step for anyone who wants to experience and share a better life for all.

However, raising awareness, awakening or waking up is only the first step in the process of change. Because we all have the option to consciously remain in the scenario or timeline that we are currently in.

It is fair to say that some people like the elites themselves, most certainly are aware of where they are and are deliberately choosing to stay put. Even though they may have zero understanding of what the wider consequences of doing so for them really are.

Everything, even down to what you do next after reading this sentence, comes down to a choice.

Some of the most important choices – the right or correct choices – require that we take a leap of faith. Simply because they require that we step into a future that isn’t represented by or seems conversant with anything we already know.

The Choice

If any of us want to keep parts of the life that we have, or are fearful of losing anything that we believe that we own, possess or is something that is outside of us that ‘makes us who we are’, the chances are that we will already be suggesting to ourselves and anyone asking, that we wish to remain exactly where we are, maintaining the experience that we believe we having.

Or rather, we wish to remain on the timeline or within the scenario that we recognise and in which we appear to be.

However, if we can accept that the timeline or scenario and everything that we understand about it or that is within we are experiencing it isn’t serving either our own higher good, or that of anyone else, we are already in a position where we can consider and hopefully will find ourselves ready to make the choice.

The choice we have is to leave the money-centric, top-down/hierarchical, ‘self-orientated’ or ‘selfish’ paradigm behind, and embrace and do everything to help implement a people-centric paradigm that is all about life revolving around the locality, community and environment which we live in, experience and can literally reach out and touch every day.

Finding Common Ground

One of the hardest factors to work through within the age, scenario or timeline that any of us find ourselves on today, is that the world has been pushing us all to think of ourselves as being separate from others and alone, increasingly for a considerable period of time.

The mechanics of this process are not the most important issue for us in difficult times.

However, the fact that we so often see anyone and everyone who disagrees with us over perhaps just the smallest issue that we are emotionally tied to, does mean that more often than not, we are then blinded to the commonality that we share with so many others, in so many different things.

Being open to the differences, viewpoints and perceptions that we all have and seeing them not as a reason for dispute or anger, but as the opportunity to learn, understand and perhaps even broaden our own knowledge and perspective on anything or everything is not just a way of helping us to make life easier for ourselves as well as others.

It also opens us up to the possibility of identifying the genuine common ground between us all that will lead to us uncovering, creating, agreeing and implementing the solutions that are going to benefit each and every one of us as we step into the future and what lies ahead of us too.

What does all of this really mean to you?

More Reading

Your Beliefs Today create Everyone’s Experiences Tomorrow wasn’t written in isolation and may be the final book in a series that I began writing about three years ago in early 2022.

Each of the following list of Books is a variation on a theme, but works very much under the principle that it is not only possible but actually healthy to be able to understand, value and even hold different views or perspectives of the same situation or set of circumstances at the same time, whether that be in the Past, Present or Future tense.

Equally, it is also important to be able to consider different pathways for the future that sit beyond what many consider to be the obvious, simply because the obvious itself is usually inextricably linked with what has already been done and what sits in the past.

All of the following titles are available to purchase as complete Books for Kindle from Amazon using the links provided.

Where indicated, titles may also be available to download FREE as PDF Copies from my Blogsite in different forms, using the links provided.

If you would like to discuss any of the works listed, please get in touch.

Levelling Level (30 Mar 2022)

Amazon

From Here to There Through Now (3 Oct 2022)

Amazon

The Way of Awakened Politics for Good Government (3 Dec 2022)

Amazon

A Community Route (28 Mar 2023)

Amazon

Actions Speak Louder than Digital Words (8 Jun 2023)

Amazon

PDF Download

One Rule Changes Everything (23 Dec 2023)

Amazon

PDF Download

Food From Farms Guaranteed (3G) (15 Feb 2024)

Amazon

PDF Download

Days of Ends and New Beginnings (7 Apr 2024)

Amazon

The Basic Living Standard (14 Apr 2024)

Amazon

The Grassroots Manifesto (18 Apr 2023)

Amazon

Officially None of the Above (18 May 2023)

Amazon

Our Local Future (18 Aug 2024)

Amazon

PDF Download

Who Controls Our Food Controls Our Future (14 Nov 2024)

Amazon

PDF Download

Back Page

How do you look at the world?

How is your view of the world different to other people?

What will tomorrow look like based on the view of the world you have today?

Would you change the way you view the world if you understood the difference between your view, other people’s views and what they could really mean?

These are all very important questions that most of us are typically too busy or distracted to even consider, let alone ask.

However, the consequences of us not doing so could be very profound, as the future will just happen to us unless we do so

Your Beliefs Today create Everyone’s Experiences Tomorrow invites you to consider a range of the different prevailing ways that people look at today’s world. How they came into being, and what – without change – they are likely to bring into our lives for our tomorrows.

Will you recognise yourself and what your beliefs today could bring to your future experiences?

Will you be happy with everything you believe?

Will you see your own perspective as very different?

Or will you choose to step forward into the future armed with the tools and power for change?

One Rule Changes Everything | Full Text

Solving Society’s problems using our relationship with money, values and people to create a solution that lasts

Introduction

As we begin 2024, ‘Problems, Problems, everywhere’, might be the opening line for some mythical superhero sent to save us all by using their political superpowers.

The challenge for us, is that the multitude of problems we are facing across the UK are not only real, but the list is also growing too.

One thing we can all feel pretty sure about is that in terms of public representation, legislators or the people we could elect or re-elect to be our politicians, there certainly aren’t any superheroes amongst them.

In fact, none of our politicians understand what the responsibilities of their elected roles as public representatives are and what the power, they have been entrusted with is for. That much we can be certain of, simply because of the way that things already are.

To be fair to anyone who has knocked on doors and entered politics with best intentions when they first stepped forward, very few of them – whether in Parliament of within any of our local councils – have the ability or the time necessary to observe, consider and understand how government and the public sector in the UK actually works. That is, before they are either corrupted and become part of it, or the issues they raise that would genuinely help us just as quickly see them spat back out.

This part of how the British Political System works is important to understand. Because no matter what the problems are that we are personally experiencing with the world around us, or what the problems are that the people in our lives are experiencing with the wider world too, the reality is that it is, or was at some point, the result of what a politician did or didn’t do, when they had the opportunity to behave differently, that has ended up with every problem that we are now experiencing across society.

How government and governance work

The laws, regulations and the governance we have to control everything in life outside of ourselves or our homes, is ultimately the responsibility of the people (that’s us).

In the democratic system that we currently have, that means that the decisions taken that have created all the problems the UK has are down to the choices made on our behalf by the people we have elected to represented us and in whom we have collectively placed our trust.

It doesn’t matter whether the politicians and decision makers were aware of the consequences of their actions or not.

No person should ever stand for election to a public office, if they lack the ability to take decisions on behalf of the constituency that they were elected to represent. Rather than putting their political party or themselves, first.

Regrettably, we are where we are today. And because the growing mess that we are being pulled into right now has been created over a period of decades in time, the reality is that the problems that poor, misguided and incorrect governance of  the UK has created are now too embedded to be easily fixed – No matter what any of the politicians that are currently lining up with the aim of getting elected in the next General Election have said already or are going to tell us as that time gets nearer.

We can no longer continue as spectators in our own story

The UK and the World itself enters the mid 2020’s in crisis. Whilst some of us may feel happy and contented with the lives that we have and might even feel insulated from the World outside of our daily lives or what some would call our ‘bubble’, very few of us can fail to acknowledge the problems facing people, communities, society and our country as a whole.

Whilst we all have the ability to look outwards and say quietly to ourselves, ‘none of this is my problem’, or ‘someone else will sort that out’, the truth we all have to face is that responsibility for the things that have happened, the things that will happen and the things that still need to happen, rests a lot closer to home.

Those of us who are able, must now enter into the process of looking at all of the problems that we have, and what we do to try and address them, in a very different, and very alternative way.

Surprising as it may sound, it is the complexity of the problems and the interconnected nature of all those problems that the UK has that sit in the areas of law, rules and governance that have not only allowed the creation of all those problems, but has also made finding a solution to them difficult to the degree that many believe the solutions that are now necessary, are impossible to implement, in no small part because we don’t believe that we have any control or relationship with them.

Even harder to fathom for anyone genuinely seeking solutions, is that despite the almost encyclopaedic spread of those problems, that we will later discuss in terms of degrees of separation, both the problem(s) and the solution(s) can be identified and recognised for the power and the reach that they have, in what are very simple terms.

It is the simple way of looking at solving the UKs problems that is most difficult to accept. Because the masses of problems and the complexity of all of them surely means that there must be masses of solutions that are themselves very complex by their nature, after all.

What I can tell you, with the life, education, commercial, volunteer, entrepreneurial, charity, government, not for profit, political and thinking experience that I have, is that we all have the same power, as individuals and as members of our communities, to play our part and to change things. And that change all comes down to the way that each and every one of us think.

Regrettably, we must genuinely want to change our minds before we will be prepared to change them. The resistance to that change is where the root to the solution to every problem genuinely lies.

The System or Paradigm that we experience and are living in now

Because life is so detailed, and we are continually drawn into that detail, it is very easy to miss the bigger picture that is at work around us. Not just within one or a few additional layers, but for some of us what might be described as being a multilayered or multifaceted way.

If you were to stand back and be able to look at, review, consider and think about the way that everything in the world beyond your own day to day experience and what you see every day in the world around you works, no matter how detached, how far away or how irrelevant it might feel, that entire picture, the moving parts, the people, the businesses, the communities, the countries and everything else are what is called a system or what some might refer to as The System.

The Solution isn’t in the detail. It’s about the system itself. If we change the way the system works, the details will take care of themselves

The way that The System works or the processes, patterns and behaviours that make The System work the way that it does is called a Paradigm.

Whilst the many solutions to society’s problems being suggested may have been very well thought out, they are usually idealistic and fail in some way, simply because they overlook the practical reality of the way that The System or the existing Paradigm works and affects everything.

The Paradigm that needs to be changed, or shifted, is based on, focused and is developing even now around Money and how everyone thinks about it.

The shift to a new Paradigm and the process that will bring solutions to all the problems that we have will require us to be values orientated and therefore People-Centric instead.

The question we all face, and that our future, the future of our communities, our country and probably the world too rests upon is ‘What will it actually take for enough of us to change our minds?’

Stepping back from the small stuff to embrace the bigger picture

The switch from subjectivity to objective thinking may sound easy when framed that way. But the reality is that if the ability to see everything objectively were as straightforward or automatic as looking at everything subjectively, the World would already function very differently and be a much happier and healthy place.

Chances are that you will have heard and understand the phrase ‘Can’t see the wood for the trees’.

This is a simple way to consider the relationship between detail (being in the trees) and the overview (the view of the whole wood) that is a key part of the journey that now follows in this book.

Although One Rule Changes Everything is about working with the bigger picture, to give the process and solution the meaning required to be both viable and for its longevity to be assured, it is necessary to appreciate how The System we live in today really works by having an understanding and appreciation of what the detail means or what it collectively adds up to first.

If you are ready, it’s time to begin:

Part 1: The System We are living in is Broken

The Money Centric Paradigm

Today we live in a Money-Centric Paradigm.

Life and everything in it – no matter what you can possibly think of – other than the very personal or ‘special’ relationships that we have – is measured and therefore ruled by the value of money, and the power and influence that goes with it – Because of the Money Centric Value Set that everyone living in the World today has.

Profit, and therefore greed, are the drivers that have been leading so-called economic policy across the West and as such, the whole World for a very long time.

Yet since the early 20th Century – when the combustion engine and the use of oil created a seminal moment in World ‘progress’, and then in the post-war period, when the capitalist consumer economy and then the philosophy called Neoliberalism took off, the greed underpinning it and the actions that it has taken to feed the greed of people with power and influence have gone into a completely different – and arguably inhuman league.

The part you are playing

We are all participants in the success of the Money-Centric Paradigm.

We believe that we need everything that the companies owned by the greedy people running the World, tell us we need.

Even worse, we go running back for more of what they offer us, despite actually not needing much – if any – of what these people and their companies are selling us. Even when the foods, goods and services that we are consuming are doing us physical harm or affecting our mental health.

We are addicted to Money. And as anyone who genuinely understands how addictions such as drug or alcohol abuse affect the people who become the victims of any drug, its usually the case that the addicted have to look the damage that is being done to themselves and the world around them by their addiction, in the eye, before they can even hope to rationalize what’s happening.

Only then will they hopefully be able to take the steps necessary to overcome or reject the addiction that they had previously failed to see was ruining their lives.

The addiction of Money-Centric living

Druggies and Drunks may be the first thing you think of.

The next may be ‘I’m in no way anything like them’.

But the reality is that for as long as you keep depending on earning more money, borrowing money, leasing that new car, buying a bigger and more expensive house, going skiing or having a foreign holiday every year, having the biggest and latest mobile phone, having this seasons clothes, shopping for food at a supermarket without giving a thought to where your ready made or exquisite ingredients come from, living off junk or highly processed food, having a car for every member of your household and using it when you know damn well that you could have walked – or any one of basically all the things we do in the world outside of ourselves – other than caring for the people who we know we genuinely love – the reality you have to face up to, is that you are playing your part in all the problems that your community, this country and the world are now facing.

What is more, you are addicted to the way that it all works.

Why Money causes so much pain

We are fortunate that the addictions that people have within our communities and our society are isolated, even though there are far more people affected than any good society should be comfortable with.

If the table were to be reversed, and it was the majority of the population that suffer from those addictions, it would only be the few that are awake to the realities of the addiction and how widespread that it has become who could accurately see and understand the damage that was being done. Because those suffering from the addiction themselves are simply unable to recognise the level of harm that the same addiction can and almost certainly will be doing to everyone else.

Nobody has the right to make a profit. But those addicted to money believe that they do

One of the hard facts about the Money-Centric Paradigm is that no matter who we are, what part we play or what material things we actually have, if we are bought-in and therefore addicted to the way that money works, we are blind to the damage that it is doing to us, and that our actions can do to others, along our way.

As money has played a more and more toxic and addictive role in life, particularly since the Neoliberal approach to economics took over properly in 1971, the motivation to have more money or make more money, no matter how much money or material possessions we have already got, has become more and more of a priority, to the point that it has steadily dehumanised the way we consider our actions and the reach of those actions along the way.

Profit drives the cost-of-living crisis and the rapidly rising prices that we are experiencing today because so many companies are now exploiting the explosive growth in the volume of money that exists because governments have been so happy to print more and more of it.

To those who already have so much, finding new ways to obtain and accumulate even more money is just a game and the free markets and the deregulation that facilitates their growth that Neoliberals tell us are so good for everyone, is just a very clever way to remove the rules that are there to represent the will of the people – and protect us, so that those with money can make even more money and then use that money to obtain increasing and very undemocratic levels of control.

Private interests have obtained so much power over services and industries that provide everyone with the goods and services that are essential for life, that they are effectively able to guarantee that they will always make a profit and be able to pay dividends to shareholders, because the power they have obtained allows them to bully and control the very weak minded people that we have elected, in just about every conceivable way.

Those with power over money today will not relinquish any of the hold that they have on it voluntarily. However, the choice they have to use the obscene amounts of money that they have accumulated to fight change and manipulate others to remove any risk of it will no longer be a problem if we deal with the unhealthy relationship that we have with money first.

We cannot break this pattern or one-way cycle, unless we all break the addiction that we have to living within the Money-Centric Paradigm and refuse to tolerate the behaviour and actions of others who refuse to accept that their greed and profiteering is hurting many more than it ever benefits, and that there is a much better alternative way.

If you would like to understand how big money uses the power and influence it has to unfairly and unjustly take control of industries and systems that are essential for life, please research the story of how the worlds supply of seeds to grow crops is now mostly under the ownership of just a handful of companies that use laws called patents in civil courts – that cost a lot of money – to control how the majority of the World’s agricultural and food crops are grown.

Breaking the Money-Centric addiction

To be rid of the addiction to Money and Money-Centric thinking requires understanding of what Money really is, why it is the problem that it is, and the effect that Money is having on everyone who is addicted – and will continue to have on everyone who is living in or experiencing the Money-Centric Paradigm, and will continue to do so, until The Paradigm Shifts and this results in The System being changed.

The chances are that you are already feeling a little prickly about the idea or suggestion that the relationship that you have with money is in some way wrong.

However, it is also likely that if you are a.) reading this book and b.) feeling prickly, you are ready to read further and to begin the process of understanding the role that money plays in society’s problems and therefore any addiction to the use of money that you may have.

You are likely to have a few moments of reflection where you think ‘That was obvious’, or ‘I already knew that, didn’t I?’

When you do, you’ll know that the rather horrid story of Money and the problems it causes everyone, are beginning to make sense.

There’s no better way to begin that journey by asking yourself a question that all of us should have been asking ourselves all along…

Where does money come from?

Please stop and think about this question for a moment, before you continue reading.

You may have just realised that we don’t think about money in any great depth at all. And the reason you don’t think very deeply about money is likely to be because of the myths that surround money.

The myths around money are paradoxical. Because the money myths are what make money work in the way that it does today. Yet at the same time, the money myths hide the way that money works in a way that stops the majority of us from even questioning things that ‘don’t add up’ about money.

But the truths about money are quite literally hiding in plain sight.

The simplicity of the money system is what makes it seem intelligent and intelligent people don’t question the money system because the way it works is literally too simple to believe

Understanding how money really works within the Money-Centric Paradigm is like going on a voyage of discovery, all of its own and in itself, and there is a risk that it will feel like going down a rabbit hole.

The simplicity of how the economic and financial system works around us is breathtaking in its simplicity. The principles which we all accept as being far more complicated than they really are.

This is what helps anyone who works within or who is benefitting from the way that money works to convince the rest of the world that money is not only real, but how it works is far too complicated for any normal person to understand, to question or get involved.

If you follow the news or current affairs, you will regularly hear newsreaders and commentators talking about National Debts in the Billions and Trillions of US Dollars and Pounds.

But this raises questions about where all that money came from first.

Most people think that the money we save is what banks then use to lend to other people and to businesses, when those people and businesses take out loans.

But where did the money come from that means Governments around the world can now be in Trillions of Dollars or Pounds in debt?

Did we all have that money in our hands or in our bank accounts to begin with?

Have big companies really earned all that money and then kept it in their bank accounts so that they have accumulated all that money so that it can be used to bail our governments out?

The answer – as you are probably beginning to realise, is that the money being used to accumulate all this debt, doesn’t actually exist.

The money we use, borrow and save, has been created by monetary and financial systems that are in private hands and not controlled by the government or the public they represent.

The fact that the money in the Money-Centric Paradigm is controlled by private, profit-making hands makes all the pain that is being inflicted on everyone because of money even worse.

So, yes, it is this same system that is used to ‘print’ or create the money that we all borrow and probably earn or maybe receive in benefits too.

Therefore, the money that runs everything is effectively being conjured out of thin air.

Money is nothing but a belief.

When we are led to believe in something that doesn’t exist and behave as if that thing is real, the reality is that we have been conned and are living a lie.

If you want to understand the money lie better, some of the best information on how the world really works is available for you to watch, listen to and read at your fingertips. You just need to ask the right questions and make sure that you check the credibility of either the sources and speakers or repeat the same process over and over a few times until you have listened to a range of different sources and are able to conclude what you believe to be the truth.

If you can, please avoid using AI for any research if you want to really understand how anything works, as you will never be sure if you are reading the truth, or the truth that someone else wants you to believe, if you do!

Why not give this video on YouTube a try to begin with: It’s called The Four Horsemen by Renegade inc. It’s now a decade old, but it will guide you to further questions and to finding all the answers that you really should know.

Money is nothing. Our problems exist because we treat Money as if it is the value in everything.

It’s not possible to write a book about an alternative way of living that doesn’t spell out some, if not all of the truths that exist around the way that we live right now.

Perhaps the hardest truth to accept about the Money-Centric Paradigm or system that we live and exist in today, is that wherever we are, whatever background we have and however we live our lives, money is the value that controls everything.

We value money as much as we do, because we have learned to consider money as being a thing.

Things actually exist. Things are food, cars, houses, electrical goods, clothes and there are many others.

But in the sense of how the world around us works, things are not symbolic. Things are not there simply to represent something different or something else.

Yet being a symbol of something or many other things is exactly what money is. And this rule applies no matter the form that it comes in, including the current forms of crypto, digital currencies or DeFi.

By making money a thing and by relating the value of everything to money, whether it is an hour’s worth of the skills we have learned given to our employer through work, the cost of the training or education that provided those skills, or the products or services that we make or sell, the intrinsic value of everything has become nothing, that is unless it can be translated into monetary value or into monetary terms.

When you value no thing, nothing will be of the greatest value.

And that’s why people or humanity have less and less value in the Money-Centric Paradigm today. Because the value of money and the accumulation of it, with the power and influence that comes with it has become more important than anything else.

The Practical use of Money

Whilst its real purpose may be disputed by those who have the most to lose from humanity learning to be honest with itself about the true value of money, money is a universal medium or tool.

Money was created to attribute a transferable value to goods and services that could then be exchanged for other non-related goods or services, universally.

Money isn’t a thing. Money is an idea or a concept.

Because money has traditionally been something that we could store, keep hold of or put away, the value of what money represented became subservient to the value of whatever we use it to exchange, with the value then being perceived as being the money itself.

The things that money is used to value will always have value, whereas money cannot hold value.

Because if money is not acceptable or not deemed equal to the value of whatever it is that we wish to exchange, the value of that money then reverts to zero or nothing, which is money’s real value or intrinsic form.

The Money-Centric Problem-Solving Trap

It would be possible to create a never-ending list of the problems that society faces. It would include all the problems that you could list, along with all the other problems that are relevant to the life experience of all the other people who are living and experiencing the Money-Centric Paradigm today.

Indeed, many great thinkers and writers have already written extensively and proposed different solutions, ways of running politics and government and methods that would allow us all to live differently. All with the aim of improving life for somebody somewhere, and more often than not, for the World’s most vulnerable and poor.

But they don’t work in the way they were intended.

In itself, the suggestion that somebody somewhere knows how to fix things shouldn’t be too hard to believe. However, when we look deeper and realise that there are probably as many solutions that come from the political left as the political right, as they do from anywhere that we could classify as sitting in between, the next question you might ask is ‘Why, in the 21st Century are none of these ideas working?’

To be fair, some of these solutions do work. But they only work in isolation and temporarily, which in this case might be counted over a duration of many years in time.

What all these solutions have in common – no matter how well constructed, or argued, is that they are all built upon the foundation of the Money-Centric Paradigm, which leaves every one of them fundamentally flawed.

Whilst it is possible and certainly provable that small-scale People-Centric projects not only exist, but in some cases also appear to thrive, their success will always be on a local level. And that success will almost certainly be dependent upon the drive, enthusiasm and continued input of the key people involved.

False Starts

Giveaway projects such as Universal Basic Income will certainly work on a localised basis too. Because the isolated area of operation means that any money being poured into them doesn’t have any real-term impact on the structure and function of the wider Money-Centric money system that is at work beyond the locality in which it is being tried.

For some people, a system that works for a community or even a town alone will be enough to prove that a project or idea works. Yet the isolation of that project will always question whether anything that doesn’t change everything for everyone affected by the same problems or issues in a fair, balanced and just way, can ever be said to work.

Temporary fixes are not enough, as the problem is still very much there, and will come back as soon as the commitment to keep the finger in the damn of what is every Money-Centric Paradigm based social problem at bay.

A Universal Solution must be a Solution that will work Universally

The only way that the problems society faces can be genuinely addressed on a permanent basis is to remove the foundation upon which all of the problems are built.

Nothing less than a complete switch from the Money-Centric Paradigm to a People-Centric Paradigm will succeed.

However, whilst this would ideally take in the entirety of the world immediately, the reality is that with the question of whether we can ever wholly divorce society from Money-Centric Values and Behaviours, it may be the case that a Societal Split will be the only practical way to proceed.

Universal Change or The Paradigm Switch may be delivered in two steps. The first stage being a two-tiered form of society, which will continue to exist until everyone is ready to fully commit.

Part 2: The New World, where everything works because People always come first

The Alternative ‘People-Centric’ Paradigm

Impossible as it may appear, an alternative Paradigm or ‘system’ exists that holds the answers or the solutions to all the societal problems that we have been looking for. And it’s been there for a very long time.

The reason that we haven’t adopted the alternative Paradigm or System, is that it relies on living life with a system of values that run in a completely different way to any under which a level of profit can be made.

A way of being that can ultimately only come to be beneficial to anyone through exploitation or by disadvantaging someone else.

This ‘People-Centric’, ‘Human’ or ‘Values-Based’ Paradigm or System could exist even now.

But to have and live within the truly People-Centric Paradigm will mean that each and every one of us has to accept and allow the system that governs everything in life to value every human being and what each and every one of us need for today, and for our tomorrow, in exactly the same balanced, fair and just way – no matter who they are, or what we believe any of them to be.

Voluntary Change: The different way available to us right now

The quickest, easiest and pain free way to adopt change is to do it voluntarily. And to adopt the change from the Money-Centric Paradigm to the People-Centric Paradigm, voluntarily, now.

This will literally mean the majority of us, and certainly everyone in a position of power or with responsibility, being required to immediately stop putting profit, themselves, or whatever drives them first. Instead, we must all prioritise people, relationships and everything that feeds and nourishes them first.

I do not doubt that many reading will react with thoughts such as ‘That sounds nice, but its totally unrealistic’, or very similar.

The reason for this resistance is exactly what has been alluded to in the part you are playing, earlier in this book. Where we discussed how addiction works and how those who are bought-in to that addiction cannot see the damage it does or how the situation can be fixed (because they don’t even know or accept that it needs to be fixed).

In isolation, no matter how well meaning and how well-thought-out solutions and new approaches to our societal problems may be, those solutions will not work in any way other than a temporary way – even if that temporary period is one that lasts for years.

Voluntary change can only become meaningful and deliver the experience that people and the World needs, if the level of change reaches a critical mass, or point where the majority of people, groups and organisations have rejected the Money-Centric Paradigm, and then adopted the People-Centric Paradigm instead.

Is Voluntary Change possible or is it pie in the sky?

The most difficult or challenging part of writing this book is to explain and attempt to make sense of the fact that voluntary change is now very unlikely indeed.

Many people will pay lip service to voluntary change, as they can see the benefits to other people.

The responses that come back in discussions outlining the content of this Book will be similar to ‘The world doesn’t work like that’, ‘It would mean everyone will be poor’, or ‘I’ll be on board when everyone else is.’

Because when it comes to the need for change, people soon realise that solving the World’s problems means that they will have to change themselves.

From this perspective, a voluntary change or switch from the Money-Centric Paradigm to the People Centric Paradigm we are now beginning to discuss here will certainly seem to be pie in the sky. And that’s pretty much why change of the kind that would really help everybody who needs it now, or for the future, is being held up.

However, the unwillingness to change is one thing. The unwillingness to accept that change may come whether we like it or invite it, is something else altogether.

Complexity of the System

Whilst there is an absence of willingness to move away from the Money-Centric Paradigm to change The System voluntarily, it is only fair to add that one of the most challenging barriers to ‘looking outside of the box’ for a solution, for many people, revolves around the issue of complexity.

When it comes to changing Public Policy, or the way that everything is governed by laws and regulations, the default setting for most of us is to take way things work or the mechanical aspects of government and the public sector at face value, without giving the matter any further thought.

‘It is what it is’, is a great way to summerise everything that’s wrong with public policy and governance.

But it also lacks any of the detail or more importantly, the understanding that is necessary to be able to see how public policy interacts with and is interconnected with other public policies. And also, not least of all, to be able to work through what the likely impact of changes to any public policy will be on what might be many different fronts – and then, how the people in each of those policy ‘locations’ will be affected and how they will feel about the change.

‘It is what it is’, is also an excuse in response to our unconscious recognition that there is nothing simple about what lies ahead – IF you make the decision to step on to the path of step-by-step change, within the Money-Centric Paradigm.

This is not an excuse in any way, shape or form. But for anyone serious about solving society’s problems with the voluntary support of others, it is essential to recognise how people think about the possibility of meaningful change, and the behaviors and excuses that are likely to follow, as soon as you mention what the first steps of change in that process are likely to be.

What happens if we do not change voluntarily?

The simple answer to this question is that without us making the decision to change voluntarily, the problems that society is experiencing will continue to get worse.

Many don’t see how bad the problems are and that the problems are getting worse, because they don’t want to see it.

But there is a direction of travel with everything and every problem that society has today, that only goes in one direction.

Leadership, innovation and creativity in solving problems and in improving the lives of others simply doesn’t exist within government, the public sector or within The System, under the Money-Centric Paradigm.

Whereas the firm belief that money is the answer to all problems most certainly does.

The reality we face is that politicians and decision makers will not take the gutsy and challenging decisions that the UK and the whole World needs. Because they are more interested in protecting whatever is important to themselves or the people who influence them, and so, are completely repulsed by the idea of risk – even when it is the responsibility of the roles they have taken, to do so.

There really is no silver bullet that can come from any of the politicians who are in power today or soon hope to be. Because all the things that motivate, drive and make these people tick are exactly the same.

If you would like to consider the difference between what politicians say and what they actually do when they gain power, the coming months in 2024 may be the perfect time. If you listen to what all of the Political Parties say or even promise as part of their manifestos as we head towards the coming general election in the UK, careful listening will show that there will be lots of ‘This is what we are going to do’, but other than nebulous suggestions such as ‘We will commit to spend £X Billions to do this’, it’s unlikely that any of them explain the mechanics of how any of the solutions they are promising will actually work.

PLEASE NOTE: That if any of them are called out for this and they suggest something like ‘we aren’t here to do the other party’s job for them’, do bear in mind that everyone seeking election is supposed to share one thing in common: Putting the needs of the electorate first. So, if any of them are doing that, it surely wouldn’t matter who comes up with and who delivers the solution, just as long as the solution is delivered in the shortest period of time!

Involuntary Change will happen if we do nothing:

The experience of life that we are having and the problems that society faces will get worse in ways that will be progressively more and more difficult to change. Because the infrastructure, tools and knowledge that we previously held for generations is being systematically destroyed, discredited or rubbished in the creation of myths.

Where destruction or relabeling isn’t possible, helpful knowledge is being systematically hidden from view so that humanity is losing sight of the basic ideas, thinking and ways of working that are necessary just for people to be able to survive and to look after themselves independently.

The arrival and exponential growth in our use and reliance upon Artificial Intelligence plays perfectly into these aims.

Humanity is falling into the trap of believing that progress is only one way, and that with technology and what it can do for each of us individually already, there is no way that we could ever go backwards again.

AI is the tool of deliberate dehumanisation

What feels like the overnight acceptance that our phones, computers and TVs have the answer to every question, covers up the dangerous reality that the supposed ‘quantum leap’ in technology that using AI ‘gifts us’, comes at the potentially massive cost to humanity of people surrendering or losing basic ability to think for themselves, with what is an essential human ability and survival tool therefore being lost.

If you cannot think for yourself, you cannot answer questions either. And the progressive switch away from every part of life that revolved around locality and human interaction, rather than communicating with everyone through a device of some kind has also meant that since we entered the most destructive phases of the Money-Centric Paradigm, the dehumanization of relationships has progressed just as steadily too.

If we do not rehumanise the relationships we have with everything and everyone that we know, we may only be a short time away from living lives that are controlled by and for the benefit of someone else, right down to the details of what we actually think.

The only relationship that we will then have with anything will be digital. There will not be any way that we can interact with people we are not supposed to, or even visit the world outside – IF there is no benefit to those controlling everything from us doing so.

No, it’s not a conspiracy. This is actually a real plan that is being implemented and acted out in plain sight by people who believe that they are different and therefore more important than anyone else.

The problem with any attempt to stop this happening is people are far too trusting of the people we elect, the people with all the money and all the people we see and hear from or about on any one of our screens.

Right now, because we are not changing the way the World works by making the decision to do so voluntarily, we are actually allowing the changes necessary to transform everything we know into this dystopian world to happen. And that change is happening now, as you read.

Changing without Choice:

We may not wish for it, and I certainly do not. But the change that is now required so that every human being has the ability to enjoy the freedom that can only come from being fully responsible for ourselves, might not be possible or even achievable, voluntarily, without enough people making that choice.

Indeed, it may only now be possible as the result of everything that we consider as being normal and that we take for granted, being utterly destroyed, for the change that is necessary, to happen at all.

Whilst it sounds very pessimistic, this reality puts into context just how selfish and self-centered mankind has become.

Very few of us could deny that we are obsessed with money, or that we are living unsustainably in any one of a multitude of ways.

But for as long as we still believe that this way of living is benefitting us in some way, we will refuse to see anything good in living more responsibly within the Money-Centric Paradigm. We certainly will not accept that there is an alternative way of living, that rejects the prioritisation of money in absolutely every way.

System Collapse

If we were to experience a definable collapse of the Money-Centric Paradigm, accepting that change is necessary might be easier than we currently think.

However, because so few of us are ready to accept that our resistance to voluntary change may lead to Change without Choice, nobody (other than ‘preppers’ or conspiracy theorists) are seriously thinking about how society and our communities will be able to function and provide even for the basic needs of the population such as food, water if and when that happens.

Change without Choice will create a power vacuum based on basic human and essential needs.

It is what fills that void – whether it be a rejig of everything that’s wrong with leadership today, people like conspiracy theorists with a revenge-filled agenda, or something that may look good but ends up being even worse – that should now be the biggest of our concerns.

Part 3: The switch to Values Based Living

Why Morality, Ethics and Frameworks for Life matter

No need to worry, I’m not about to go all biblical here. But it may sound like it, just for a moment or two.

The Ten Commandments have lessons to teach everyone that reach beyond the basic meaning that few could fail to understand – or dare I say agree with. That is, if all things in life were balanced, fair and just – as they really should be, and could be, IF we didn’t have to live and function in a world where some are taking much more than genuinely fair – whilst encouraging many others to approach life in exactly the same way.

We live in troubled times where the misinterpretation or reinterpretation of what great books say and mean are quite literally leading to the rules – or the frameworks for life – that they promote, being broken. And they are being broken in some of the most hideous of ways.

Where these great works and in this specific case, The Ten Commandments came from isn’t really the issue. Because it really doesn’t matter who said or wrote them not being ‘the right person’, having ‘the right platform’, or because we somehow managed to add them to a pile of other people or groups of people that we have no time for, or simply do not like.

It’s the message that matters. Not the voice that spoke it.

For instance, Thou Shalt not Kill is a really good rule to follow, not only because murder is a horrific crime to inflict upon anyone. But because of the impact that it will inevitably have on our own lives and the lives of the people around us too – even if it’s just down to the thoughts we have that nobody else might ever experience or see.

The one about envy (Thou shall not covet) is just as powerful in another way. Because of the blindness that we have to rational thinking, and what the lack of rational thinking can then lead us – often in the heat of the moment – to then go out and do.

No. Whatever the source or whoever the source of these basic and very powerful lines, the truth behind them is that they were crafted, written and initially shared by someone who was very wise.

The reality that we all face today, is that in the trouble world that we are all experiencing, we are in serious need of basic and clear rules like these that can be a guide or framework for life, that can not only put us all back on track but keep us all there too.

Life has no meaning today, because we value it with money and money has no meaning

Our values, value set or rather what we believe, form the basis of not only everything that we do, but everything that we experience and how we experience it.

Once you can see that it is not money that has value, but rather, it is whatever the money gives us access to that has holds the value – especially if money were no longer to exist, or you can imagine what it would be like not to have any money to spend, it is possible to understand that beyond being an idea, or perhaps a tool, money doesn’t have any meaning. Therefore, money shouldn’t be valued by anyone.

If others attribute value to something that doesn’t exist, what do we think about them?

The chances are that we believe them to be fools, stupid or perhaps even dangerous. Because their ideas and what they believe in could be a risk not only to themselves but to everyone else too. They are probably someone that we will be polite to but will otherwise do everything that we can to distance ourselves from or to avoid.

However, if you are a fool and you believe in the value of whatever it is that everyone else can see is dangerous or at best stupid, the chances are that you won’t see the situation any differently until your beliefs jump up, bite you and become painful to you in some way.

Because money does play such a significant, albeit deceptive role in our lives, even coming to terms with the technical reality that underpins the non-value of money itself may not be enough. Because we are emotionally tied to what money represents.

Imagine you live in a world where pretty much everyone has been duped into believing that money is real, but actually isn’t. That all the people you know have been conditioned not to question whether money is real or not, because when believing in money works for everyone, the pretend world everyone is in feels very good indeed, as long as the money keeps on working for them. Therefore, because most of the people you know or can see are living with the same beliefs about money, you accept that money must be real, and although your beliefs are making you more and more self-centered – to the point where you have little or no sympathy for anyone who falls outside of the group that has as much money as they need, you can’t see things being any different and don’t have any reason to fear that it could all end, the moment that money no longer holds any value and you then try to buy something with money that does actually exist?

The money influence in political idealism

Another reason that it is so difficult to see money in any way other than the way that the World today accepts it, is because it has become very easy for politicians to distract us from just how poor they really are by referring to money or ‘growth’ in just about everything that we do.

The obsession with money as the answer or the solution to every political problem, whilst also being the motivation behind all that today’s politicians do, is also hidden by what we believe to be the progressive, conservative or other political philosophies that supposedly define everything that political parties do. Yet the two ideas that seem to drive everything in politics today – that’s Socialism and Capitalism (Neoliberalism) have money built into just about everything they do.

Why Socialism, Neoliberalism and any other ism isn’t the silver bullet (no matter how much you like the Politician)

As I write in December 2023, there is much talk in the news of the UK’s Conservative Prime Minister Rishi Sunak being replaced by his Political Party, and of the next General Election which is generally considered most likely to be called for the early Summer or Autumn of 2024.

Politics in the UK today is regrettably very tribal. But within these tribes, two different ideologies dominate, even though for some people, they will not be recognised by name.

They are Socialism and Neoliberalism (Or what most believe to be Capitalism with a more modernised name).

Whilst Socialism and Capitalism (which has really been Neoliberalism since the removal of the Gold Standard in 1971) were clearly very different political ideas historically and were previously easily defined through analysis of the public policies that they espoused and implemented; such clear definition no longer exists.

The only discernible difference between the Political Parties that exist in the UK today is the language that they use to frame and promote the Neoliberalism that now drives and is common to them all.

Neoliberalism is a control-level obsession with money, overtly displayed as a fixation with the idea that the markets are much better stewards of everything than government could ever be.

The true purpose of Neoliberalism is also its greatest danger to Humanity.

To be successful, Neoliberalism requires constant growth of the volume of money in circulation. This in turn means that whilst newly created money is funneled towards those who are already rich, the value of everything owned by everyone else is constantly becoming less and this now means that the wealth divide is growing exponentially – which is why so many of us are now getting hurt.

The wealth divide is now so wide, that what we are now demonstrating to be the meaningless ideologies that the different Political Parties in the UK play around with can only dictate or influence the speed with which the lived experience of the masses continues to degenerate and get progressively worse.

Both Socialism and Neoliberalism are presented to the public as being the champions or causes of freedom. Socialism through the freedom to be equal with all things, where that equality is inevitably designed or defined by someone else, so is never really about equality at all. Neoliberalism, where freedom is presented as being the removal of the state or government from every part of life and the public sector with the inherent suggestion that market freedom can only benefit everyone. Whereas what that freedom really becomes is freedom for big money from law and restrictions, meaning that those with lots of money can increasingly control everything and everyone using civil law and the courts as if they have become the government itself.

The Neoliberalism pursued by politicians is nothing more than a dictatorship by private proxy that just creates misery, harm and poverty for the masses. It facilitates a System that doesn’t either represent or resemble anything like freedom at all.

If you can understand and accept that this is how the reality of the narrative really works, the only suggestion that I will add is that it will serve neither your own nor anyone else’s interests to feel angry about what the people we have elected have really been doing all the way along.

Politicians, public servants and people in the public eye are human too. It is simply amazing just how many of them don’t really see how they have also been played and as such, they have no real understanding of the damage that they genuinely do.

True Freedom is the ability of the individual to support and sustain themselves independently.

Surprising as it may sound, defining freedom and what freedom really looks and feels like is in no way as easy as any of us are likely to believe it should be.

As an example, we need look no further over the constant debate over what freedom of speech is or what it should be today, and how that debate is getting some of the most learned and intelligent people on the planet into trouble, just because someone, somewhere else is interpreting what that other person’s freedom of speech should look like, in some other way.

Genuine Freedom of Speech requires that any person should be free to speak, and do as they like, as long as what they say or do does not hurt or negatively affect the life or being of some other person or anyone else.

However, there is a difference between promoting ideas or thoughts and acting in a way that promotes only what you believe in or what you wish to do and sharing genuine or real truth.

Nobody has the right to hide from or to be protected from the genuine truth. Because to do so means that they are being allowed to promote ideas or thoughts or are allowed to act in a way that promotes only what they believe in or that they wish to do – no matter what the cost and impact of this may be upon others.

However, this equation or form of words only defines what freedom in our relationship with others and with the world outside of us should be. It doesn’t relate to real freedom or what we should recognise as being the genuine freedom just to be.

Basic Freedom IS The Freedom to Be

The Freedom to be, is what true freedom really is.

The Freedom to Be is the ability to be able to support oneself fully, and to remain happy, healthy, safe and secure, independently of any kind of help, support or the need to ask for it in what would be genuinely normal circumstances.

Basic Freedom or The Freedom to Be has never been so relevant today, in a World that is so self-obsessed and fixated with the self, that it has lost sight of how damaging and far reaching the implications for others of self-serving and selfish behavior can be.

The Freedom to Be requires care for our environment

Whether you agree with it or not, the myth that we live in an age where we can have whatever we want, if we have the money to buy it, is nothing more than an elaborate hoax or lie.

We may have been conditioned to believe that the price of what we want relates only to the value of money. But what this myth doesn’t tell us is that there is always a much bigger cost.

The cost of having the things that we want but don’t actually need costs the World natural resources that we didn’t need to use. By using what we don’t need, we will have unnecessarily reduced the sustainability of everything that’s left for generations in the future. Our behaviour will almost certainly have contributed to the process of climate change, whatever we argue to be the overriding cause.

The Freedom to Be for anyone requires the Freedom to be for everyone else too

The most pressing issue we face from the influence of the Money-Centric Paradigm is the cost of the dehumanisation of relationships.

For every bit of material wealth that any of us feel we have accumulated beyond what we genuinely need, we are taking something away from some person somewhere else and making just a normal life for other people something that is getting further and further away from being an experience that they can now financially afford.

However used to the terms ‘benefits’, ‘loans’, ‘grants’, ‘subsidies’, ‘charity’, ‘foodbanks’ and anything else that can be used to describe handouts or the help that is given or made available to anyone who may find themselves in need, there is nothing ‘normal’ or indeed ‘humane’ about being part of a community or country that considers it ‘normal’ for any of these things to continue to exist.

Every person has the right to Basic Freedom and that means every person must have the Freedom to Be.

Doing the right thing every time will put everything right.

How often do we think to ourselves ‘If I do this, I will then have the choice between doing this or doing that’, or ‘If I ask them to do this, they will then do this for me too’. Or, perhaps any question to ourselves like that, where the decision or choice that we are making in the moment, isn’t about only that one decision, but about something else that could happen or a choice that we then expect to be able to make, beyond?

It’s quite often, isn’t it?

The next question: ‘How often does it actually work out the way that you intended, especially when there was someone else or other people involved?’

Yes, things can work out. But if we are honest with ourselves, in this kind of situation, things don’t often work out as we might have expected – and in this sense it could as easily mean that things could work out better than we had expected, just as easily as the occasions when things don’t work out as well as we’d hoped.

The point here is that we only have control over the decision or choice that we make in the moment that we make it.

We don’t have any control over anything that happens next. Even when we are as certain as we could be of the immediate or following result.

The right thing for everyone

Our power or our point of power is quite literally in the present or in the precise moment when we are thinking about anything and are at the moment of choice.

So, if we make the choice or the decision that is immediately in front of us with a specific result in mind – whether it be to benefit ourselves or because we are trying to anticipate an outcome that in any series of events or choices, could be a number of steps down the line, we are not really exercising any control over that decision or choice in any way, shape or form.

In fact, whilst it may or may not become immediately apparent, by making choices or decisions subjectively, which is to move forward with a specific outcome or anticipated benefit in mind, the chances are that we either won’t experience the result that we intended, or will experience the intended result, but it will come with consequences or results that we had not made allowance for.

The best way for any of us to make decisions or choices that might have an effect on anything that will come into our experience beyond the moment we make any decision, is to always make that decision based on what is in the best interests of and considerate of everyone concerned – whether they are in the room or could only be affected by 6 degrees of separation of events – or even beyond.

Our habits become our truth

Making the right decision at every opportunity isn’t just a practice or good habit that will serve us all well.

The same experience that we will all have had when we just did what seemed right and then everything just seemed to fall into place and work out well for everyone concerned, is a habit that everyone should employ too – whether in a shop about to buy chocolate that is full of sugar, or manage a bank and are about to make a decision that will see the prices of everything everyone else needs to buy shoot up, just so they can make a bigger bonus when the end of  the financial year  arrives.

Making the right decision every time is a taste of what living in a values-based or people-centric way is really all about.

The funny thing is that when we think about it, values-based living is just as self-serving. The big difference is that when you do it for real and commit to the process, it is a way of approaching life that benefits everyone, not least of all ourselves.

The Right Thing is The Honest Thing

Perhaps the easiest way to consider what the right thing really is will be to treat it in the same way as being honest with the things that you say to others.

You may have heard the idea shared that one lie requires many others to cover its tracks, and that the way to make everything easy on yourself and never have to remember what you’ve said, when and to whom, is to always tell the truth.

You don’t even need to know everything. It is just requisite upon each of us to do the right thing based on what we know – to be honest with ourselves – and not let anticipation, second guessing or what we might like to happen get in the way of any decision, wherever or however it might be made.

Managing Fear

In amongst the mess of the World that the Money-Centric Paradigm has led it to become, the reality at work is that sitting beyond the worship and reverence of money itself is the rather serious problem that everything in the World is fear-led.

The fear of not having money, not having enough money, not being able to earn money or of losing what money we have, is the one that will be easiest for most to relate to, especially when we add the money-based power and influence that comes from financially related position that then works its way in.

However, fear is a much deeper issue for everyone, and in the form of the influence that fear has on all our lives, fear is the one true ruler of the world.

It doesn’t matter what context, subject or relationship we consider, fear of something sits at the base of it. We fear not having food or the essentials that we need, so we work. We fear not working because we will not have money for food and essentials. We fear that people won’t like us, so we change the way that we behave. We fear that we won’t be recognised because of what we are ‘worth’, so we do all we can to obtain and possess even more. We fear not doing what the group does because we might end up being rejected. We fear not being in a relationship, because something might happen that means we cannot function normally and will then be left on our own. When we have money, we fear not having enough to get the things that we want. And the list goes on indefinitely.

The problem is that fear is the basis of what creates problems, distrust and unnecessary misunderstandings between people, Especially when there is a discernable difference between us that means we cannot find comfort in the default belief that what looks the same as us, will think the same as us, will act the same as us, will do the same as us and will therefore BE the same as us.

No spiritual awakening, religious dogma or text will be required to show anyone that fear is the most destructive force that we have within humanity and across the Planet, even though it quietly rules the world.

If we were to all refuse to respond to or be led by fear, it would be the best form of revolution that the World could ever have.

Valuing People, Relationships, Community and everything that sustains us is a much happier life

Surprising as it may sound, people living hippy-lifestyles, in tune with nature, who are spiritual, who live in communes or express what many of them will argue to be a more-enlightened way of living, don’t have exclusive rights or access to the benefits and advantages that come from living a non-Money-Centric lifestyle or life.

Whilst few people exercise basic manners, care and consideration for strangers or people they pass in the street these days, it doesn’t take a massive effort just to smile or say hello and quickly realise what impact that approach can have. Both for others, but also more importantly for ourselves.

And that’s just being nice to people we don’t know, without anything else ever being involved.

Peace quickly equals happiness for those who live it, and I would urge you to try this for a while, no matter how anyone responds (and they may not immediately respond because they were not expecting you to do what you now do!).

A smile costs nothing

People will find it very hard not to smile back or acknowledge you, if you make a commitment to smile at everyone you see at the very least.

The natural progression from having manners and being polite is to be considerate of people we don’t know in all that we do, whether we will ever meet, see or speak to them in real life.

Consideration for consequence is a habit that pays dividends in peace of mind and in unseen ways from the moment that we are genuinely committed to it.

When we apply it to everything that we do, whether its socially, in the community or professionally, the impact for everyone and not least of all ourselves will be untold in a multitude of ways.

How we value happiness is the biggest problem that we have

What makes you happy?

A nice car, nice clothes, fancy holidays, expensive meals, big nights out, regularly going to gigs, being a public name, success, or something else?

Whatever it is, we can be reasonably sure that it will either have money or fear of some kind involved, and that begs the question ‘Are we really happy at all – if our happiness is dependent upon something that is either not in our power or outside of us?’

NEWSFLASH!

WE DON’T NEED THINGS OR EXPERIENCES THAT COST MONEY OR MAKE US DIFFERENT TO ANYONE ELSE TO BE HAPPY!!!

And this is the truth, no matter what anyone else tells you or leads you to think.

Genuine Happiness is a state of mind. Happiness is what we can also call or refer to as peace.

Peace comes to any one of us, without cost or without the need for credit, just as soon as worry of any kind is removed from our thoughts, and the challenge to demonstrate that we are different to everyone else, in whatever way that might have been has gone.

When we accept that we do not need money or possessions to be happy, material wealth and everything that goes with it no long has power over anything we experience or anything that we do.

The Devil is in the detail.

Being able to see how the ‘People-Centric’ Paradigm will work isn’t easy, even for the most educated and worldly wise amongst us, who walk and share the experience of this life.

The chances are that even now, you are already thinking about the ways that prioritising people over money, economics, or how the world works, really couldn’t and wouldn’t work. Even though you might think and even nod your head in agreement that it sounds like a good idea.

Everyone who is invested in the Money-Centric Paradigm will have a very practical reason of their own for it not working.

But like everything that appears to have meaning in this Money-Centric Paradigm, the reasons for not changing are all outside of us. They are all only surface deep, or a problem that someone else is responsible for – and therefore seem impossible to deal with, because the other people really aren’t going to do their bit.

All these are details or complications where good thinking gets bogged down and the excuses for not acting find their cause – even when we sense that things could be very different, were we to just take the necessary steps to look beyond.

Like the motives that created the Money-Centric Paradigm, the power of the will to find and accept these excuses are all about human nature and what happens when we aren’t really thinking about anything and may not even be aware that we are not controlling our own minds.

Regrettably, this means that the majority of us are unlikely to embrace change voluntarily.

But it also means that if circumstances were to demand that we change in a way that gives us no choice because of how World events might unfold, we would also need a set of very basic and clear rules that would keep that change on the better path.

Behind every cloud is a silver lining

Whilst One Rule Changes Everything has not been written with the intention of diving into the World’s religions or what the World and the experience of living and going through our lives is all about, anyone with sense will recognise that there are unwritten laws that not only exist but also find their way into our lives – with the wrapping of religious dogma historically having been one of those ways.

At the practical or material level, the World and every part of it is an ecosystem that is constantly working to maintain balance, even when the implications and impact of nature’s balancing act are hidden from view because the world is too big for us to witness all of it from any one place.

Human behaviour or the behaviour of Humans and humanity are also balanced by what I will refer to here as ‘Universal Laws’.

Universal Laws or the Laws of Nature mean that when humans abuse, manipulate or exploit the experiences of other humans to benefit or enrich themselves, and live and operate without the fear of doing so, the process can and will only continue for so long, before events or changes will occur that will result in the natural balance being reset or returned to an appropriate place.

This ‘Change without Choice’ may come in the shape of something terrible like a Third World War, the collapse of the Worldwide Financial System we have (and money as we know it), or perhaps a pandemic of a kind that cannot be controlled or tamed in any way by politicians, because they no longer have the luxury of abusing that choice.

Part 4: The role of rules and laws in Change

Where rules and laws go wrong

Although I used references to two of The Ten Commandments above, the reality is that although we know that these important but historic rules for life are really important, we have fallen into a trap of considering rules and laws as being relevant or applicable on the basis of who we are, what groups we belong to and what we believe, as opposed to who the supposed wrongdoers are, what groups they belong to and what they believe. All with the added dimension that those in positions of power and influence are now dictating how we should all react to rules, regulations and laws, based on who they qualify as being good or bad, according to whatever they believe.

To put the abuse of ‘interpretation’ of rules and laws into context – both in terms of having too many of them and then how you react to them, depending upon how you (or your representative) interprets them, one of the biggest red flags that we willfully fail to notice is the size and scope of both the legal and accountancy ‘professions’, where people have and still are becoming ridiculously wealthy from ‘interpreting’ or arguing over the ‘interpretation’ of laws and regulations that have become complex enough to seemingly justify the existence of entire industries, when the basic rules of fairness, balance and justice cry out that it should never have become this way.

Any rule or law that is open to interpretation is also open to abuse.

Creating a framework of rules that cannot be misinterpreted.

We discussed The Devil is in the detail earlier.

Our cultural mindset today is to be obsessive about detail.

Not in the sense that everyone is aware of every detail about everything that they or experience. They aren’t.

The Devil is in the detail because we do not even try to consider everything that is in front of us objectively. But instead, always look at the subjectivity of everything and have a tendency to go down every rabbit hole that appears from there.

Subjectivity is a trap door from seeing the bigger picture to getting bogged down in a particular viewpoint that more often than not will nether serve us, nor anyone else very well.

That trap door might also be known as being ‘open to interpretation’, and one of the reasons that laws and regulations are being abused in the way that they are in the Money-Centric Paradigm today is that they are deliberately vague, either to protect whoever wrote them or put them into being, or to allow them to be misused and manipulated by interests that have a lot to gain by using lawyers that very few other people or businesses could afford.

Changing to a situation where everyone can not only expect, but will always have an experience that is just, balanced and fair, demands that the very complex and unnecessary library of laws that we have that is open to such damaging and unnecessary abuse be replaced by new ones, in the simplest form and lowest number possible. And that of these new laws, the focus will always be upon the creation of framework rules or guidelines that cannot be deliberately misinterpreted, or where appropriate, they can only be defined further where there is benefit to them being so at a very local level.

The problem created by the interconnectedness of problems

In the concept of six degrees of separation, the idea is that everyone in the world can be connected socially to everyone else through no more than six different contacts. I.e. you know someone who knows someone who knows someone etc., and that this process repeated no more than six times would, in theory, enable you to reach any other person in the world.

Sadly, although it would be a very quick way for everyone in the world to start getting along, I’m not using the example of six degrees of separation to suggest that everyone could use this process to become overnight best friends. However, the idea of six degrees of separation does make it much easier to draw our focus to how every public policy, rule and law actually works, and that nothing the public sector does or none of the rules, laws or policies that our legislators and decision makers make should ever be thought of as being in isolation.

For instance, you cannot set a minimum or living wage and expect it to work if you do not consider what it costs people to live without help or support first. And you cannot be sure that the rate of that minimum living wage will be enough, if you cannot be sure of what any prices rises will be. You cannot be sure of what prices will be whilst prices are dictated by people in the financial sector who place bets to make money, with the result that they get big payouts, whilst the price of what it costs to live just goes up for everyone else. Unemployed people will not take jobs that don’t pay enough and therefore will not take them out of being dependent upon claiming benefits, because they have then got to work in a job that doesn’t value them as they should, and still get treated inhumanely by a system that judges everything based on what money or wealth-related background you’ve got.

You will get the idea if you stop and think about it. However, even this is a very simplistic overview and the degrees of separation between just one policy being created and changed and the number of other policies that the change will impact through degrees of separation will go way beyond 6 and if considered as thoroughly as it should be, is pretty much insane.

We will not need the complexity of laws that we have if people are considerate of the impact upon others and the community of everything they do.

What is more, a society that trusts itself and trusts others to ‘do the right thing’, doesn’t need rules and laws that govern everything. Especially when it’s the case – as we are experiencing within the Money Centric Paradigm now, that when so many rules exist that they are beginning to take over the way that everyone actually thinks, the rules that exist are there to be manipulated and abused by the very people who they had been created to stop.

Part 5: Change

The Paradigm Switch

Amazing solutions to the problems that people are experiencing today have been suggested and put on the table by some equally amazing minds.

However, the reason that none of the solutions that would make life better for people are working, they work only temporarily or on a very limited scale, is because the solutions being given are about people when the world, system or paradigm that we live, and experience today doesn’t work that way.

Everything in life today either revolves around or is focused upon the value of money. So, money is and only ever will be the solution to any problem, even when as far as the people in that equation are concerned, the money-based solution will never work.

To solve all the problems that society and the World has, we have no choice but to refocus and reprioritise all the things that are important in life.

These are the values, relationships, community, our environment and everything that exists locally to us, rather than being orientated around material wealth and the things that we could have.

Let’s quickly recap on where we are, and where we need to be:

The Money-Centric Paradigm =

Money, Profit, Material Wealth or Possessions and the Influence and Power that we believe it brings.

The People-Centric Paradigm =

Values, Humanity, Value of the Person, Rejection of Difference, Happiness just to be.

Ideally, enough people needed to create a critical mass will adopt the change voluntarily that will enable The Paradigm Switch.

However, because of the hold that the Money-Centric-Paradigm has on almost everyone, the chances are that it is only seismic change in the form of an event that changes everything, that would in itself precipitate The Paradigm Shift that is necessary to make this level of change possible, where The System will then work for us all.

The Pivot Point Rule

All well and good you might think. Or you might question ‘What does this have to do with changing the way the world works when we know it’s the politicians that we have, or how expensive everything is, or because of someone else’s prejudices?’, and so on.

The point is that one of the biggest problems that we have within the Money Centric Paradigm today and the way that we experience the world around us, is because somebody somewhere has already or is in the process of trying to create a law or regulation of some kind that basically removes the freedom for people in life and within the jobs they do, to think for themselves.

What the well-meaning fearful control freaks that create add law to laws for laws-sake don’t appreciate or value, is nobody alive today could possibly possess the understanding of every circumstance or situation that everyone else could experience. Because they would have had to share exactly the same experiences, feelings and emotions as that person, throughout their entire life (and every second of it) to be able to understand the though processes and reactions that make them think and then react in a certain way.

And if anyone did have this level of understanding, you can be sure that they would be comfortable enough in themselves not to feel the need to let anyone else know they were that enlightened, let alone feel the need to legislate and therefore take control of the decision-making processes for others, in any way at all.

The most important, yet challenging factor or requirement in the creation, implementation and maintenance of a New or People-Centric Paradigm, is trusting people to be able to make as many decisions about life as they can for themselves, with only a genuine, minimum-touch, but nonetheless powerful pivot rule or anchor for morality and ethics as a guide.

It would be a pivot or anchor rule, as by using it as the unbroachable guide to life and everything that people, businesses and organisations do, the decisions, rules and where necessary laws that then follow, would in turn fall in to place to ensure that People-Centric thinking and therefore living, would become the priority for and within all that everyone does.

The Domino Effect of the Pivot Point Rule

The simple way to visualise how The Pivot Point Rule will work is to think of it as being like a domino representing every conceivable law, rule or regulation being already stood up in a giant interlinking pattern with every other public-policy-representing domino.

The first domino will be the one that sets off the tumbling effect that brings contact between all and is therefore the most important.

Part 6: One Rule Changes Everything

The Basic Living Standard

The exact form of words doesn’t matter. But the one rule or framework that has the power to change everything for the better is the rule that will ensure that every person experiences Basic Freedom and is able to enjoy The Freedom to Be.

The One Rule would read or sound something like this:

“Adults, working a full working week in any job at any level, must be able to feed, house, clothe and provide adequately for their own transport needs, whilst providing basic necessities such as communication themselves, without the need for credit, loans, benefits or third-party support of any kind.”

This is called The Basic Living Standard.

The Basic Living Standard is a Pivot Point Rule and you can read more about it in my books Levelling Level and The People First ‘True Economy’ and The Basic Living Standard.

Money-Centric resistance to People-Centric thinking

The concept and mechanics of The Basic Living Standard is a subject that I have now discussed many times over, with everyday people, with friends, with business owners and with academics in a university setting too.

There are three veins of commonality that travel through almost all of the responses and discussions that I have had.

The First Truth of People Centric Thinking in the Money Centric Paradigm

Few fail to see the value of the right for everyone to be free in terms of having a law or rules that will ensure that even the lowest paid in society can support themselves independently.

The Second Truth of People Centric Thinking in the Money Centric Paradigm

Few believe that it could ever work, because they always think of such freedom as coming at too big a cost to other people in some (monetary) way.

The Third Truth of People Centric Thinking in the Money Centric Paradigm

Few will voluntarily commit to People Centric Thinking, for as long as the influence of the Money Centric Paradigm continues to exist.

That this is how people living within The Money-Centric Paradigm feel comes as no shock.

The real question for everyone is whether we have the ability and willingness to open our minds to the alternative way of living that will solve all of the problems that society has, simply on the basis of making the conscious and voluntary decision to change the way we think and therefor change our minds?

Part 7: The Future and What comes next?

Can we ever divorce from a values set based on Money?

The majority of people are completely bought-in to the Money Centric Paradigm.

If asked about the validity or functionality of a system which didn’t revolve around money at its core, the usual answer that you would receive is ‘it won’t work’.

Money isn’t something that we need. Although some of the things that we can use money to buy most certainly are.

We don’t get addicted to anything that we actually need. Because those things are necessary to sustain us, rather than what we want being only necessary to sustain who we believe ourselves to be.

Money is an addiction. And just like many of the addictions like alcohol and drugs that touch so many of our lives, it’s the addiction that is in control of the people who are addicted. No matter how well they are able to function or whatever it is they think.

It is certainly possible that circumstances could arise where money has no value. Because The System is destroyed and so the value of money no longer exists.

However, for as long as anyone lives who has been touched by the money addiction and still believes that the value of money at the centre of everything is something that genuinely works, there will be people who will push to have money and a money-centric paradigm, rather than one which is fair, balanced and just, and which works to the benefit of us all.

The Societal Split

Being realistic about the effect that the Money-Centric Paradigm has had on so many people, and how resistant a great many of us will be to any way of life that doesn’t mean we can have whatever we want and keep pushing others aside as we aim to accumulate more, means that even if through voluntary choice or as a result of unforeseen events, a majority of people are ready to make The Paradigm Switch, there will inevitably remain a good number who will want everything to return to being as it was for them, before.

Once people have experienced a better way of living and seen just how good and happy everyone can be when everyone’s needs are met through a system that puts People First, there is a reasonable chance that the two belief systems will result in people making a choice between living and committing to a People-Centric Paradigm, or returning to a Money-Based system – if they still believe it to be in their best interests and that remains their overriding choice.

Sooner or later, those benefitting from any kind of continuance of a money-centric paradigm will have no choice but to wrestle with the reality that their system can only continue with growing numbers of people who remain subservient or enslaved to it.

Once people realise that Money-Centric living is little more than a lie, there will be a commitment to the People-Centric Paradigm by enough people that Money-Centric dominance will never be brought back.

If this is the way that our future goes, it is quite possible that we will experience a Societal Split, where two different types of Society will emerge.

One version of humanity that is focused on People and another that is focused on the value of money, as it was before.

Federation For the Future

One of the greatest obstacles to voluntary change or progress is the way that we now choose to congregate or be a part of groups in our worldly lives, depending very much upon how we think about things within.

In many cases, a false sense of security and safety comes the moment that we either identify with a group or the ideas that a group have. For some, that ‘jump’ could literally come simply from hearing perhaps only a few words or lines that made sense or sounded like it had been spoken or created as a reference to our own experience or lives.

Emotional attachment to an idea or a group can be very dangerous for each of us on a personal level – just as many are finding out today, after unthinkingly voting for the same Political Party and their candidates at every election throughout their lives.

However, at a group level, or within what we might recognise online as ‘an echo chamber’, this unquestioning commitment to the first thing that makes sense of anything after we realise that everything that is supposed to, doesn’t, is not only a trap for us.

It means that entire swathes of our society have been entrapped by ideas that may seem very important when everyone we know or look up to is referencing them, but are at the same time making us blind to other ideas, facts, groups and people that we need to stop treating as if they are wrong, simply  because our own or the position of our group is what we believe to be exclusively right.

We all have much more in common than anything that divides us.

Yet we each fall into the trap of believing that the differences – that encourage fear – are far more important than anything else.

There is value in what everyone has to say.

This is no different in respect of groups and we have to learn to dismiss the prejudices that we have about groups and people, that are built not on hatred or anything that we should feel guilty about, but upon difference and the fear of anything that doesn’t appear, sound or feel like it is the same.

We do not need to agree on how we each live our lives in order for everyone to live together in a way that we agree on.

Groups will always exist. So, for a better way of living and life to exist for everyone, it is vital that we accept that we have differences between us, at group as well as individual level, so that we can again focus on the things that are important because we share them all between us, rather than fixating on the detail of what everyone else only thinks.

Community and Locality are going to be more important than ever in the future. If you would like to read more about these important areas of life where small changes for us will result in big change for everyone, please read A Community Route, The Grassroots Manifesto, Officially None of The Above and Our Local Future.

Rethinking The Minimum Wage: The need for a Basic Living Standard

Today, the establishment offers us ‘The Minimum Wage’ and ‘The Living Wage’.

However, neither the Minimum Wage nor the Living Wage are genuinely representative of what it costs a single person to live independently, without having to rely upon Benefits or Welfare, Charity such as Food Banks, or going into Debt of some kind, in order to meet the real Cost of Living or threshold for independent living.

The reality that government subsidises low wages through income support, housing benefits, tax relief is overlooked by many, because the ‘official’ or ‘establishment’ narrative is that if you received the Minimum Wage or its equivalent, you have enough money to live.

Sadly, the many truths that surround life experience where there is lack, reliance upon others and a culture that looks down upon anyone who needs financial help in ways that too often suggest guilt is overlooked by the very people who should know better.

Every Person should have the ability to live and support themselves independently in the lowest paid work, irrespective of background, qualifications, experience or any factor that could be used to excuse some form of prejudice on the part of others.

Creating and implementing A Basic Living Standard would provide an equal financial or material footing for Every Person is both a necessary and required foundation for the Just, Balanced and Fair society, that we all deserve.

The Basic Living Standard

“Adults, working a full working week in any job at any level, must be able to feed, house, clothe and provide adequately for their own transport needs, whilst providing basic necessities such as communication themselves, without the need for credit, loans, benefits or third-party support of any kind.”

To work effectively and as it should, The Basic Living Standard would become the key requirement of all business and economic activities.

Every economic activity and transaction would be made and progressed with The Basic Living Standard in mind and no economic activity would exist that does not place People and the impact and consequence to People at its core.

The Basic Living Standard will help flip the value set across society and address every wider social problem that society faces, leaving the Public Sector to take care of those who have genuine problems that have not been caused by societal conditioning or environmental factors, as it always should.

The Basic Living Standard could either be adopted as a voluntary change, or as the way to move forward, should the unthinkable happen and we experience some kind of system collapse, where a new form of governance is finally accepted as being essential for change.

Choices and Outcomes that will Shape Our Future Lives

One destination can yield two or more different outcomes. Depending upon the reason and the motivation for being there.

This statement sums up the dilemma that we all face in terms of how different parts of our lives and how our collective life experiences are going to play out for us over the coming months and years.

The different or alternative outcomes we can expect depend upon choices that we make that we may well continue not to realise that we are even making.

They could as easily be made by the impact of an event or a series of events  that make a certain destination or a range of different destinations inevitable. Rather than any of them being either a conscious or unconscious choice.

So, what are the choices we face?

The choices we face are quite literally about the way that we live. The lifestyles we have. The food we eat. The houses we live in. The way that we work. The way that we are entertained and that we entertain ourselves. The ways that we value education and life skills. The way that we see, respect and value others. The way that we interact with our community and the services and resources that we share. The way that we travel. The way that we treat nature and the environment. The way that we consider the future. The way that we think about others and the way that we think about ourselves.

The list is indeed long. But those who can see this will also understand that we are always making a choice.

What many don’t yet realise is that some, if not many of the choices that we have to make will not be based upon the things or the experiences that we have that are outside of ourselves.

Rather, the choices that we have to make will be about how we choose to interpret the value of the things or experiences that are outside of us, how we think about them and how we respond to them within.

Examples of these choices in life are already being presented to us to make. But the way that we are experiencing them today does not materialise in forms that we recognise as being a conscious choice.

We are experiencing critically important choices like a decision or a change that is being imposed upon us by those with responsibility over our lives. And these changes are being implemented in ways that make it feel like we don’t have any choice.

The reason that this is happening to the majority of us today is it is only the people who are controlling the lives of others who have any real reason to think and plan ahead for the way that society and the system or way of doing things will work for the future that lies ahead.

However, these same people have been planning ahead and making decisions that now affect every part of our lives for decades past. And we are all paying a very heavy price.

Decisions constantly made to benefit and enrich the few at the cost of the many do not come cheaply.

Today, the ‘powers’ that control everything are only too well aware that time is running out for the system that has progressively hurt and impoverished everyone else, whilst they and their kind have become increasingly rich.

They are making attempts to mitigate the impact of the decisions that they have already made by creating and implementing public policies that we have never consented to and have never even discussed.

We experience what is being done ‘to us’ and ‘to our lives’ as if we are being controlled and are heading into a world where we will increasingly be told what we can and cannot do.

The reason that this approach is so offensive to us is regrettably simple. It involves the rather difficult relationship that we all have with truth.

Deep down, often unconsciously or without thinking, we realise that whilst it may never have been our conscious intention to live unsustainably and to cherish money and material wealth above all things and most of the people in our lives, this is exactly what we have done.

Those who control everything today are well aware of what they have already imposed upon everyone. Because the addiction to money and material living that many of us don’t even realise that we have is also one that they share.

Guilt always likes company after all.

Servicing the addiction to wealth and the power and control that comes with it by changing the worlds of others, so that they help to feed the addiction of your own, is something that only those who are addicted who have power over everyone and everything else are able to do.

The actions of an addict who is acting to feed their own habit and the habits of those around them are never accompanied by any kind of rational consideration or feeling for the cost and impact upon anyone else whom their actions might involve.

For those whose lives have not reached the point of addictive compulsion, the process of waking up to or understanding what they are experiencing and then making the conscious decision to live differently and take back control, is where the pathway back to where sanity – and this case humanity – can begin.

The greatest ill that our addiction to money and material living has inflicted upon us is unsustainable living.

It’s what we might recognise as focusing purely on the things and the experiences that we ‘want’, rather than the things and experiences that we ‘need’.

All of the problems that the world faces today are wrapped up in the offshoots of unsustainable living.

Unsustainable living spans our experiences of life at world level, from the impact of globalisation and the way that money rules everything, to the personal impact of the dehumanisation of relationships and the diminishing value we place on community, the people who are around us every day, and the meaning that values have or should have across our lives.

Greed, selfishness, separation and everything we interpret as making us different are at the root cause of all the problems that we face. Yet we today fall into the trap of mistaking the effects of the problems as the cause themselves.

The mess that we are in has been developing for a very long time and the biggest issue that we all face is whether events will take the decisions out of our hands, or if enough of us can wake up to the reality we now face and change the direction that we are all going in time.

Who controls Our Food controls Our Future (Full Text)

Why Farming is collapsing, Food Security is disappearing, and Myths convince Consumers that no problem exists

Introduction

In the few days since the 2024 Budget in the U.K., the issues surrounding the change of Inheritance Tax rules on Farms has touched Farm closures, UK Food Security, Food shortages, Food prices, support for Farmers, the mental health of Farmers and even the Farming Minister’s choice of wellies.

Other than the idea that wearing £420 footwear will put a politician in touch with rural life at grassroots level, every one of these issues is as real and as important as many others besides.

Sadly, however, it’s too easy for the broader list of issues to be tied to any one of the others. As is the case with NFU President Tom Bradshaw being quoted by the media in a way that suggests the Inheritance Tax issue and UK Food Security are one and the same thing.

Whether or not the NFU President actually said this, it was what the journalist heard, or it is what readers will conclude from the manner in which the article was written, the outcome will ultimately be the same. But it is not even a fraction of the whole truth about the UK Food Chain that even some of our Farmers and Politicians certainly don’t appreciate.

Everyone has a different perspective on Food and the issues around the Food Chain. As is the case with every issue that needs to be addressed within the public policy sphere.

Just like peeling the layers of an onion, without looking closely at the onion itself, it is easy from a distance to believe that the onion as we see it is all there is to see.

Yet each layer of that onion holds different truths, and the next layer that we may not be able to see, may present the story in ways that run contrary to the content of the last, even though we believe that it would be impossible for it to be so.

In the case of the UKs Food, Food Security and what is called The Food Chain, or the supply chain that does everything with the raw ingredients that make up our food and get it to us so that we can eat it, the Food Chain Onion has many different layers that need to be unpicked, before the whole picture and its implications can be understood.

Sadly, even academics and thought leaders who advise governments and train industry professionals don’t understand or have a real-world-perspectives about what each and every layer of the Food Chain Onion is really all about, how it works and what impact it has had, is having and will have on the Future of Our Food, and as such, the Future of People like you and me.

The Importance of Food

The truth that should be at the forefront of everyone’s mind is, ‘To be healthy, each and every one of us requires access to at least two nutritious, calory appropriate, fresh and properly prepared meals every day.’

Yet the reality is much different. We rarely think consciously about what we are eating when we are thinking about our next meal and will be influenced by what Food is available, what Food is accessible, and for a growing number of us, what Food we can actually afford, to eat.

The second truth, far more profound than the first is, Food is as important as the Water that we drink and the Air that we breathe.’

Again, we live each day without applying conscious value to the importance of the Food we eat. Probably because the majority of us who are alive today have not experienced being short of Food or had to think about where our next meal will come from.

The UK can no longer guarantee the supply of an essential for Life

We take the availability and the access that we have to ‘Food’ for granted. But the Food Supply and therefore the UKs Food Security is at risk.

In fact, UK Food Security is fragile to a point that few of us are prepared to believe. And many of us don’t.

We should all be able to rely upon the people we elect to represent us in government having the skills, experience and cognitive ability to fully understand processes like The Food Chain and how they are influenced. But they don’t.

What is more, whether deliberate or because of stupidity, todays political classes are actively facilitating the collapse of UK Farming and the loss of UK Food Security.

The UK is fast approaching a point that if our borders were closed for any reason, for any prolonged period of time, there wouldn’t be enough food readily available in the forms that many millions of people across the UK would need, every day.

The threat to UK Food Security is very real. This level of risk and vulnerability to The UK Food Chain could only have been reached through deliberate intent or through a non-stop chain of ignorance or self-interest in public policy making that should be too ridiculous to believe.

Food Quality

The ongoing or continual availability of Food for People across the UK is critically important. However, just as important and overlooked is the nutritional and calorific value of the Food we eat.

A significant proportion of the UK Population believe that food is food and counts as healthy food, no matter what that food might be.

We have reached the perverse situation where unhealthy, heavily processed, highly calorific and low nutrition food is considered a ‘normal’ diet for many of us.

Poor quality ‘Food’ is more readily available, accessible and affordable in forms other than Basic or Essential Foods that resemble their original forms or source, and typically contain multiple types of ingredients. Many of which that will have been shipped across numerous international borders and processed in many different factory locations.

Eating poor quality and unhealthy ‘Food’ is considered to be ‘normal’ for no better reason than every narrative or marketing campaign we experience in daily life tells us that this is how the food supply works.

We are constantly bombarded with information flows insisting that we are very lucky to have access to such wonderful products that taste so good, as and when we want them and all for prices that everyone can afford.

Why would anyone want to trouble themselves with cooking and preparing food from the basics, when the basics are so expensive anyway and are a luxury that only those who go to Farmers Markets and Farm Shops can actually afford?

Narratives of this kind are where the steady progress of a Global, Neoliberal business model that swears the consumer is always getting the best value and the best price, crashes – or rather should crash down.

Food today increasingly looks less and less like real Food. Depends upon ingredients that are manufactured rather than being natural, and can only come from factory derived processes or megafarms.

It means that anyone not thinking about what these messages say will unwittingly believe that Small, Local, Family Farms – that DO have the potential to supply everything people need locally – are not only archaic and out of date. They are something out of history that a ‘growth’ obsessed economy can easily leave behind.

The ‘globalised system’ is highly profitable, and those who either control of benefit from it are uncompromisingly clear that the global model is in their best interests.

Because money rules, this ‘truth’ must be communicated and supported as being in the best interests of all. Even to the extent that traditional methods and systems that existed previously must be extinguished and erased. So that what those driving change control and what they want to control cannot be replaced.

Part 1. The Truths hidden by The Food Chain Onion

The Layers of the Food Chain Onion

It is normal to see The Food Chain as being the shops or Supermarkets where we buy or order our Food from, and simply understand that the Food probably came from a Farm.

This is how most of us perceive The Food Chain.

It’s the way we are encouraged to think about it too.

However, like everything in this World that touches our Lives today, the Food Chain is massively complex, and has many different interests and therefore agendas involved.

The Food Chain is very complicated, is multilayered and within those layers sit a range of different nuances too.

Describing the way that the layers work, function and influence each other may be best described as being like the layers of an Onion, or The Food Chain Onion, if you will.

Like the paragraph at the beginning of this section, few of us consider the true depth and complexity of the layers of The Food Chain Onion, even when we work within and arguably have a good understanding of layers other than those that include the Two Key Food Chain Stakeholders – The Farmers and Consumers.

It is easy to write off questions and concerns over UK Food Security when we take what we see at face value.

However, if we really want to understand why UK Farming and UK Food Security is at risk and why People are increasingly concerned, it is important to consider as many of the different influences or ‘stakeholders’ that exist in The Food Chain today. So that we can understand where the real priorities lie and how all those different influences work.

Welcome to the layers and hidden truths that are The Food Chain Onion:

Consumers: The People who eat the Food

The consumers are us.

We are the people who eat the food that is available. Whether we grow the food we eat ourselves, or we rely completely upon being able to visit or order from a Supermarket, takeaway, pub or restaurant, every time that we need to eat a meal.

We are the end user.

This means we are one end of a very important supply chain.

The fact that we all need to be able to eat at least 2x meals a day means that we all have the same interest in the Food Security and Food Supply issue. Even though very few of us currently see it that way.

Food is as important as the water we drink and the air we breathe.

Yet we increasingly take for granted that food will always be available and that those who control The Food Chain always have our best interests at heart.

What many of us do not realise is that the Food we eat and the eating habits that we have – often as a direct result, are making us sick.

What we eat and the Food that we are addicted to is unhealthy.

Poor, unhealthy Food is leading to chronic disease, debilitating health problems and in regrettable numbers, growing numbers of deaths too.

The healthiest food we can eat resembles its original form or source when it’s on our plate.

Unfortunately, much of what we eat doesn’t resemble its original form or source. Nor does it resemble the form that it would be in if it had been processed in traditional or the equivalent of ‘handmade’ ways, where nothing ‘manufactured’ or that cannot be found in an unprocessed natural form has been added. Such as Dairy Products, Breads and meat ‘products’ such as hams, burgers and sausages that only have ‘natural’ additives added.

Our role and the influence we should have on The Food Chain

Regrettably, the majority of us today behave as if we are just passengers at the end of the Food journey. As if we don’t have any choice or influence over whatever Food or ‘Food’ products come our way.

We just accept the choice that is given us, depending on what we can access or afford.

As the consumer, or end user, we are one of Two Key Stakeholders in The Food Chain.

Our influence, requirements and best interests should therefore be at the forefront of Food Chain Strategy, alongside that of The Farmers, who are the other Key Stakeholder.

The Retailers: The Companies making money by making food shopping ‘easy’

It cannot be understated just how complex the supply chains are that bring the Food Products that each of us buy or order from Supermarket shelves or storerooms.

The threat to Our Food Security and our Farmers wouldn’t be anywhere near as high as it now is, had it not been for the role that Supermarkets play in the UK Food Chain – along with that of the Processors and Manufactures who often sit directly between them and Farmers – which we will focus on in wider detail later.

The common misperception is that the Supermarket shelves will always be full. That they will be stacked with whatever Foods that each and every one of us considers to be our ‘normal’ choices to eat, each and every time we have reason to shop.

This is one of the greatest and most dangerous Food Chain Myths.

Money is the only thing that matters

It doesn’t matter whether we shop at one of the higher end Supermarkets, one of the biggest and most commonly used ‘Names’, one of the smaller ‘local’ brands or one of the European style discounters. The majority of these Retail businesses are owned by Shareholders.

Shareholders are often BIG money investor funds or pension funds that will typically invest heavily to gain influential shareholder rights within Supermarket companies.

Obtaining large shareholdings provides Big Money with power and control over the direction of the Supermarket businesses and how they behave in their relationships with their suppliers and customers.

This in turn has a direct and very serious impact right across The Food Chain.

However we view the Supermarket Trade and the tone of the messages, advertising and marketing narratives that they use and push at us in whatever way they can, particularly as we approach Christmas, the purpose of everything Supermarkets do is to grow and maintain profits, doing whatever they need to, in whatever way that they can.

Loyalty cards and ‘offers’

Yes, we all see the loyalty cards that the BIG retailers use and the ‘reduced prices’ that are now increasingly available only to those who have signed up to the card that the store we are shopping with provides.

Supermarkets make significant profit on the lower prices only accessible to us as ‘cardholders’, when we have ‘shown loyalty’ by signing up and surrendering personal data.

The Supermarkets would still make this profit and more from the added margin that any of us would be required to pay, if we didn’t have the necessary loyalty card, had forgotten it, or were perhaps minded to accept that the surrender of data about our shopping habits comes at a very high price.

Supermarkets use data from us and from Farmers to exploit us

It is important to understand the role that data harvesting by Supermarkets can play.

Not only because Supermarkets are using or selling these consumer insights so that we can be manipulated in an increasing number of ways.

Supermarkets, Processors and Manufacturers use the data that they are able to access about UK Farmers to understand the Farm business models.

However the level of data being ‘farmed from the farmers’ is also available to companies holding contracts with Farmers to influence what Farmers grow, how much they grow and how they grow it.

Most chillingly, data enables Supermarkets and any business between them in the Food Chain calculate what the Farmers income versus outgoings are, down to a forensic level.

Using rules and regulations to hide and justify profiteering

We are told that Supermarkets and companies like Highstreet name fast food chains, that currently rely on UK Farmers, have very stringent quality control management systems in place.

Such companies use the harvest of Farm data simply to ensure quality and welfare standards are met.

However, this is a story that is used to encourage us to assume much more. Because it suggests that Companies that we buy Food from have very close – ‘partnership’ style relationships with our Farmers.

It leads many of us to believe that we can only benefit from Our Farmers being tied into contractual commitments with Supermarkets, Processors and Manufacturers.

Dictating the prices that Farmers ‘sell’

One of the most difficult parts of the existing relationship between Farmers and Supermarkets, Processors and Manufacturers are the contractual arrangements that Farmers now seek and become tied to. Often because they believe there isn’t any other way for their Businesses to exist.

For instance, some of the ‘Offers’ that we experience when we shop at Supermarkets for Fresh Fruit and Vegetables grown in the UK are simply breathtaking in the sense that they are made on the basis of offering value to us. However, to make these ‘offers’ the Supermarkets may have dictated that Farmers and sometimes even Manufacturers and Processors must absorb the discount themselves – so that the Supermarkets can keep making the same profits as before.

Just because they can do this, doesn’t make it right.

The level of power that the Supermarkets have over Farming businesses that exist today and are in contractual arrangements with them, is stunning.

Farmers are vulnerable because of the state that the whole industry is in.

Farmers should be able to rely upon the businesses they have key relationships within The Food Chain always putting the supply of the best food for Consumers first, above all things.

Sadly, profit is god to the Supermarkets and Big Retailers. They are ruthless about making more of it and they don’t care what the consequences are for the businesses they destroy or the lives of the Consumers, as long as they believe they are winning and have a plan that will allow them to continue to win.

Commercial Exploitation?

The Supermarkets, Processors and Manufacturers arguably misuse the commercially sensitive relationships and data they demand and harvest from Farmers to understand every part of each Farmers Business.

They are now able to do this to the point where they can understand what the Farmer and every member of their staff earn, once all other known costs have been considered.

Let’s just say that it’s unlikely to be an accident that many of the Farmers who we are hearing from in the media and across social media channels today, tell us that in real terms they are earning less than the National Minimum Wage.

They are NOT telling us lies.

We will come back to the difficult truths about Farmers shortly. But it is fair to say that the behaviour of the Supermarkets and the companies that work between them and Farmers speaks for itself when these profit-driven layers of The Food Chain Onion are quite happy to break Farmers and their Businesses. Just so that they can rinse every penny of profit that exists at the Growing and Production End of The Food Chain – which isn’t theirs to take.

Unfortunately, it also tells us that the Supermarkets are not worried about a future for UK Food Production, where Small, Family run Farming Businesses don’t exist.

Today, Supermarkets, Processors, Manufacturers and all the other layers of The Food Chain Onion are contributing to the destruction of UK Farming and Our Food Security.

We shop the way we do because its easy. Not because its cheap

The lies, myths and stories that tell us cost is the most important factor when it comes to what we eat are a common theme throughout Who Controls Our Food, Controls Our Future.

We will cover the issue in more and more detail as we go along.

However, what we pay and what we believe we are prepared to pay are perhaps the biggest ‘hide behinds’ that most of us use to excuse the way we approach Food Shopping and our Diet.

The majority of the layers of The Food Chain Onion use our lack of thought and interest in what we eat against us.

And they are getting very rich from doing so.

The Processors:

A prominent part of a Food Chain Onion that brings so many different kinds of ‘Foods’ and ‘Food’ products to us, are the ‘Processors’.

If there was ever an incidence where the meaning of a word can be skewed to benefit others at the cost of those who still believe that it means something else, ‘processing’ or to be ‘processed’, in the context of the Food that we all regularly eat, is probably one of the most misused and abused.

It can rightly be argued that unless we quite literally pull a carrot from the ground or an apple from the tree and eat it there and then, without doing anything to it – including cutting it, then the carrot or the apple have been through a ‘process’ of some kind.

By being cut, the carrot and the apple have been ‘prepared’ as part of that ‘process’ so that they are ready to eat.

Humans have been ‘processing’ Food, since before any kind of records began.

But there is a difference between the kind of ‘traditional’ processing or ‘handmade’ equivalent that enhances, preserves and broadens day-to-day access to seasonally available foods, and the kinds of processing today which are motivated by very different aims, and take Farming and Food Production in a very different and damaging direction.

The only ‘Good’ Food Processing is Food Processing that could be done ‘By Hand’

Traditional, healthy and minimal processing methods are distinguishable from the modern profit-driven alternatives by the reality that whilst we can use machines to assist or even complete the process, that process could typically be carried out by hand, with the aid of little more than hand tools or pre-industrial age variants.

Examples might be where meats are hung, salted with natural salt or smoked; milk is churned and natural salt is added to make butter; or wheat is milled and then water and yeast are added so that we can have oven-baked bread.

The kinds of processing that are problematic for us, are the forms of processing where raw or natural Foods or ingredients, that were edible and healthy in their basic forms, go through machine, chemical or other forms of processing to remove, filter or break up different ingredients and elements such as sugars, proteins and parts that are not available elsewhere in any other forms.

These parts are then used as enhancers, preservatives, colourings and in some cases to knowingly make chemical changes within the mechanisms of the bodies of those who consume them at the end of The Food Chain.

Sometimes, these ‘additives’ are made from ingredients or raw products that we would never knowingly eat.

We often don’t even know that they are contained within the packaged products and takeaway Foods that we buy. Even though there will almost certainly be signposting in the form of codes in very small print on the packaging or even on a website that will tell us openly what we are consuming. IF we are minded to actually make the effort and take the time to look.

Fashion, Habit and Addiction is how the profit in Food is really made

It is this kind of modern processing that leads to the types of enhancements of Foods that becomes attractive, fashionable, habit forming and ultimately addictive.

It also enables Food Manufacturers to preserve Food and ingredients so that Food Chains can cross whole continents and include processing at potentially many different factory locations.

The whole ‘process’ enables the businesses and corporate giants who really control the Food Chain today to suggest that the Food and the ingredients we are eating – if we can still call it that – is actually ‘cheap’.

All whilst they keep a straight face.

The health risks of processed Foods

The human body does not need nor require ‘processed’ foods, and certainly not ‘Ultra Processed Foods’ or UPFs.

It is because there are so many ingredients within processed foods that our bodies do not recognise the structure of the Food that we are eating. Often because the ingredients have lost the nutritional value that was only present in their natural or traditionally processed forms.

This ‘masking’ is a reason ‘bad’ food tastes so good. However, it is also a key reason that we are becoming less healthy.

Many of us are steadily becoming overweight and growing numbers of us are now suffering with health conditions like inflammation that have consequences through issues such as heart disease, which are potentially very serious indeed.

We are being led towards harmful Foods because they are more profitable

Today, we are being pushed more and more towards the kinds of Foods that have the potential to hurt us, because these are the kinds of Foods that are most profitable.

Ironically however, they are only highly profitable to the different layers of The Food Chain Onion that shouldn’t even be influencing what we eat – because there’s no need for them to even be there!

Food becomes more and more profitable the less natural it is and the less ‘hands in the Food Chain’ that have touched it. Because all of the different people who ‘process’ it or handle it unnecessarily, are not adding genuine value to what we eat.

These ‘extra hands’ are certainly adding things that aren’t good for us. But as their influence and control over The Food Chain grows, the easier it becomes for them to convince decision makers that what they are making is good for us, is what we actually need and is the only kind of Food Production that is viable for Our Future.

Small, Local Family Farms are not part of The Plan

Small, local Farms have never been part of the ‘Food Plan’ that anyone paying close attention can now see unfolding. Other than to remain part of The Food Chain until such time as a narrative is created that is credible and persuasive enough to convince the Public at large, the ‘useful’ Politicians and their advisors, that ‘naturally grown, basic and essential food in its raw, fresh forms’ is something that we no longer need.

That is where The UK Food Chain is today. It is where the attack on UK Farmers has now burst into the open in the 2024 UK Budget. Even though this attack has been underway for the decades leading up to this point where we are openly experiencing it now.

The Processors that we need

There ARE types of Food Processing that are not only good. But that are actually necessary. Not least of all so that we can all have access to the Food that we need, all year round.

However, these types of processing do not need to be carried out at industrial scale.

This kind of ‘good processing’ would serve us even better if it were carried out by small local businesses and the type of infrastructure that existed before technology and open borders made it possible to hide the real cost of globalisation. Deceptively making it look like todays Food Chain is available to us all at very low cost.

We’ve touched on the work of Butchers, Dairies, Millers and Bakers before.

All of these businesses can run as small businesses locally within Our Communities. And that is where they should be.

The lower level, traditional or handmade processing necessary to make the best and broadest use of Good, Healthy, Basic and Essential Foods can be carried out within these businesses, by Farmers who diversify, or by Farm-supporting cooperatives.

The Global model is hollow. It relies on destroying anything that invalidates it or stands in its way

The bureaucracy of EU Membership and the rules dictated from Brussels and rubber stamped by our own Politicians and Public Sector are the tools and devices that have made it near impossible for Small, Local Farm Businesses to survive.

This includes the many abattoirs that no longer exist. But should be revived or replaced so that we can once again guarantee the highest standards of animal welfare.

Globalists have deliberately used legislation and regulation that they can then buy their own way through using high powered legal teams to stop small businesses and Farmers thriving within our communities.

The loss to us being that we have not been allowed to keep everything in The Food Chain local, transparent and trustworthy, in every possible sense.

Our Food Supply will not be safe and will continue to be vulnerable, for as long as we continue to allow modern ‘Food Processing’ and for ‘Processed Foods’ to be manufactured and brought to our plates in any way that is considered more normal than eating food that comes from local Farms and Growers.

Merchants, Manufacturers and ‘Landowners’:

As we work our way through the layers of The Food Chain Onion, there are some layers that have murkier roles and raise even more questions about the influence they have on what we eat, whilst adding very questionable value. If that is they add any value at all.

Merchants (Agents or Wholesalers)

Merchants are the businesses or organisations that typically buy Food in its raw, original or harvested forms to then sell on without any processing; or, adding a rudimentary form of processing, such as grain drying or seed treatment, then providing temporary storage or coordinating transport from the Farm, Port or wherever to the location the Food needs to get to next.

Merchants add value in terms of the way that The Food Chain works, today. However, they are also the first layer of The Food Chain Onion able to apply their own desired profit margins and actively involve themselves in relationships with other speculators across The Food Chain.

Manufacturers

If there is one elephant in the Food Chain room standing head and shoulders above the rest, it will is the role, influence and impact of ‘Food Manufacturers’.

Bearing in mind that the healthiest and therefore the best food we can consume is Food that resembles its original form or source, the question that we should be asking ourselves is ‘Should Food be ‘manufactured’ at all?’

There is a distinct difference between Basic or Essential Foods, and ‘Foods’ that have been manufactured.

Manufacturing alters, enhances and makes ‘Food’ products more appealing.

Manufactured Foods are a luxury and NOT Basic, Essential or what anyone could reasonably argue should be a ‘staple’ – unless there is profit involved and it serves somebody’s purposes for it to seem that way.

Manufacturers typically make the snacks, sweets, boxed cakes, branded tins and generally packaged Foods that most of us buy and now consider a normal part of a weekly shop and consume as part of our regular diet.

When asked, we would almost certainly add cost into the reasoning for relying heavily on Manufactured Foods.

However, the cost factor isn’t just about money.

It’s the availability, reduced time and of course the addictive ingredients that are used to enhance taste as well as shelf life, that make us ‘want’ more of whatever the ‘Food’ product might be.

Manufactured Foods are not made with our health or wellbeing in mind.

They are made to make profit from the first sale, and then increase those profits with every sale that comes afterwards. Once we or the People around us who we feed are hooked and believe that the ‘Food’ product is something that we cannot do without.

Manufacturers are as cynical as the Supermarkets and Processors when it comes to market share and profitability.

They often pay supermarkets to promote their products or place them in very prominent positions within the Stores where we shop.

Manufacturers increasingly engage in making ‘Food’ product sizes or the quantities contained within ‘Food’ packages smaller. So that we pay the same money for less, often without realising in the first instance, and then have to buy more if we want the same amount that we thought we were buying or bought before.

Manufacturers have also been known to change the ingredients of well known ‘Food’ products, replacing them with cheaper versions and then make extraordinary claims about a ‘New Improved Taste’ or something equally misleading, when the truth is that the taste isn’t what it was and Consumers do know the difference.

We have a habit of believing that it can only be us who is experiencing the downgrading of quality – as with so many other things, as the narratives being pumped out tell us its actually all good and will look at Mass Gaslit Isolation in Part 3.

Manufacturers could not do any of this without working closely with the Supermarkets.

Profit is always their common aim.

The Supermarkets clearly gain from what Manufacturers do, as it provides greater scope to increase their own profits whilst making it appear that they are offering us even greater deals than before, when the ‘Food’ products concerned are ‘discounted’ or pushed at us under ‘offers’ or ‘discounts’ that aren’t genuinely reduced prices at all.

Foods that are manufactured are highly profitable, precisely because we don’t need them. We actually want them (because we are often addicted to them) and therefore we believe that wanting them is the same thing as need.

Landowners

Landowners are the People, Businesses and Organisations that buy up Agricultural Land and Farms for the purpose of ‘investment’ or simply because they ‘want to live on a Farm’. Rather than, but not exclusively because they themselves want to ‘Farm’.

The benefit of having Small, Local Family Farms is that the Farmers are usually part of the Local Community and often Farm because that is how they earn their living.

Local Farmers care about what they do. In most cases Farmers would prefer to be serving and working with Local Communities to support a very localised Food Chain. IF that is they were not facing the situation they now are, primarily because of the behaviour and actions of 3rd parties, right across The Food Chain.

When Landowners don’t need to make a living from the land and properties that they own, they are free to pursue their own agendas or the agendas of the People, businesses or even governments that they wish to develop and maintain beneficial relationships with.

Food Production and Food Security isn’t a priority for anyone who doesn’t believe that they are vulnerable to the issues that end users and genuine Farmers are exposed to, themselves.

In the case of ‘introductory landowners’ who have inserted themselves into ownership of Agricultural Property, the reality we face is that if they haven’t already taken land out of ‘Production’ – so that it is no longer ‘Farmed’, they certainly can and will if advised or paid to do so.

It is only fair to add that some People who have become wealthy because of whatever they have done elsewhere in Life, who then buy a Farm, certainly have embraced the Farming ‘way of life’ and are committed to making their Farming Enterprises work*.

However, ‘new Farmers’ of this kind are very few and far between in number. Because buying land has reached a level where those who would like to enter Farming as a career without resources of their own, find it almost impossible to start. Given the perilous state that the industry and the standard Farming Business Model is now in.

*If you would like to understand what the learning curve and true depth of the costs and pressures that now accompany ownership of a Farm in the UK today mean, watching Clarkson’s Farm on Amazon Prime is a very good place to start.

The Money Markets & Financiers:

It would be very easy to question how The Money Markets and Financiers could possibly be involved or have any influence over The Food Chain.

Unfortunately, we currently live and exist in a money-centric economic and monetary system, where the value of money sits at the heart of everything.

An appropriate name for the system that we are in is A Moneyocracy.

The Moneyocracy exists and continues to exist in the way that it does, because pretty much everyone in it – that’s you and me too, are either addicted to it, and the way it works, or are unable to live and exist without playing along with it in some, but usually many different ways.

This is no accident.

Those at the top of the money tree, who understand how everything really works, have been key players and influencers in pushing changes through that have removed, changed and installed rules, regulation and laws that have legalised whatever they wish to do.

The changes that have been made don’t only relate to the Food Chain directly itself. They have affected The Food Chain and everything touched by money, because they have used ‘useful’ Politicians to remove the very frameworks that have historically prevented people like them from dreaming up, creating and then implementing new financial tools and devices which serve only them, but exploit everyone else.

With the help of Politicians who should all know better, the People controlling money use these highly beneficial changes to make more and more money. Usually at a financial cost to everyone else who isn’t in on the plan – whether they can afford it or not.

In just about every part of life where we spend money, that also includes us.

Anything goes for those in the know

The best example of the role that the Money Markets and Financiers play in everything was demonstrated by the Great Financial Crisis of 2007-08.

In the period running up to the Crisis, elaborate financial devices and tools were used repeatedly to package up and resell bad debt as a good deal for unsuspecting buyers.

There are some great books that can be read about the subject such as Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastropheby Gillian Tett.

Or, if you find watching a little easier, the 2015 Film ‘The Big Short’ based on the Book by Michael Lewis will provide a very good idea of what was then and is still going on with money.

It is important for us all to understand that nothing has changed. Even though the Great Financial Crisis should have been a massive warning to us all.

Money is a rigged game with a real-life cheat code

We have been deliberately insulated from the reality that the Markets are one big betting shop.

Even though adverts for apps that offer spread betting and various ways to make money by playing the markets are rarely hidden from our view, few of us think about how ‘money is made’ from these activities and what influence even we are having upon others.

We don’t register what the consequences of playing with or taking actions that can manipulate the value of companies and entire sectors that are providing essential goods and services for end users like you and me.

We certainly don’t appreciate what it can, will or does actually mean for those impacted by what ‘playing the markets’ can and will do to real lives.

There are financial products known as ‘Futures’ which are openly traded and treated like a legitimate thing.

In the case of Farming, these ‘Futures’ are quite literally promises of what Farmers will produce this year, next year and increasingly over a period of many years’ in the future of time.

The irresponsibility that accompanies the buying and selling of raw, unharvested and unprocessed agricultural products, that haven’t even been planted, grown or will come from animals that haven’t even been born yet, is beyond frightening.

And the implications of ‘Futures Trading’ are not as simple as Traders making gains or losses either.

Futures are treated as being real. Much in the same way that we attribute and believe in the value of Cash, on the basis that it is just like a promissory note or even an asset in its own right.

The difference being that Futures are contractually tied to certain things that come from certain places. And right now, they are perfectly legal.

Whoever owns Futures can do whatever they want with them, including selling them to whoever and sending them wherever they want.

Those who hold these traded contracts also have the power to influence and make demands upon the businesses of the Farmers who have committed to delivering for them.

The misuse of Futures is just another area where the growing pressures on UK Food Production lies.

The BIG Money & Corporations:

The BIG Money and the BIG corporate interests are the real players, influencers and increasingly the dictators when it comes to The Food Chain.

They really are the piper calling the overall tune of what the future of our Food Supply and Food Security will look like, today.

Few of us realise just how hungry the rich are to become even richer. And what lengths the rich and powerful will go to develop, manipulate and control systems which deliver growing profits.

They guard the control over The System that they already have jealously. They consider the power they have to be a right, and that the hold they have is indefinitely theirs to continue and implement as they see fit.

Many of us are unaware of the control that just a handful of large companies have over The World Food Chain.

Large Corporations have gained that control by pushing weak and malleable politicians to change rules, remove laws and create bureaucratic systems that have ended many of the protections that existed or should now be in place to support Farmers, Food Producers and Consumers. Not just in the UK, but right across the World.

Without the Regulatory frameworks that are needed to protect Farmers and Our Food Supply from profiteering and those seeking to control the production of Food for whatever reason, BIG companies are free to use civil and commercial law, and therefore the Courts and Legal system, to control Farmers, Food Producers and many other interests in The Food Chain.

Big Corporations quite literally use the Law to stop anything that enables Farmers and Food Producers of all sizes to farm what they want to, where they want to and how they want to, unless the Corporations themselves have full control, and are making money from it.

The power and influence that BIG money has now gained through the lie that deregulation is good for the consumer is breathtaking.

The stories and narratives that have been carefully crafted to support what they are doing, by manipulating us in to believing that their actions are selfless and in our best interests, make the whole situation and the damage they are doing to life and the planet itself, considerably worse.

Once understood, it could be argued that we are all victims of the perfect crime. Because the crime being committed has been made legal.

The Politicians:

Our Politicians are far from being the people that they believe themselves to be. Just because they have been elected and become an MP, Councillor, Mayor, Police and Crime Commissioner or other form of publicly elected ‘representative’.

Nevertheless, our mainstream media automatically places disproportionate levels of value upon what all politicians have to say.

Whilst it has been suggested there are only 3 MPs in the current UK Parliament who have direct links to UK Farming, having direct experience of Farming, The Food Chain, or indeed any of the vast number of Public Policy areas that our Politicians are expected to work responsibly with, is NOT what being a Public Representative is about.

Being a Public Representative is about being a Leader before anything.  And it’s about being a Good one too.

Good Leaders know how to use what they do know effectively. They know how to ask the right questions of the right people when they don’t. And they are self-aware and big enough to know the difference, and have the integrity to always do what’s right, no matter how their actions might be perceived..

These are skills that Good Leaders have. It makes it easy for them to access the information and understanding that they need to be able to reach the right conclusions and therefore the right decisions about whatever we need them to, on our behalf.

In this respect, we need our Public Representatives to either have clear understanding or to be able to access clear understanding specifically about the growing danger and risk to the Supply of Our Food.

Politicians want the job, not the responsibility

The problem we have with the Politicians who fill the seats across all tiers of UK Government today, is that they aren’t the right people for us.

They are the right people for them and the Political Parties that select them.

Meaning that when we pick up the ballot paper on election days, and when we vote for any Political Party Candidate, we are choosing from a list of choices that have already been made by people with very different interests and aims to ours, who we are unlikely to ever meet or know.

Other People who have chosen the candidates we are then given to choose from on the basis of what they will do for them once they have been elected, by us.

Politicians aren’t interested in the breadth and depth of issues like Food Security and what is happening to UK Farmers and every part and dimension of The Food Chain Onion that we are revealing here.

The Politicians that we have almost certainly see all of the Food-related issues and problems in the same way as the General Public. Because there is nothing that distinguishes the Politicians we have as being different to any ‘normal’ member of the British Public, in any meaningful way.

It is fair to conclude that the Politicians we have today, have the same perspective as you or me, and there is nothing that makes them or what they can do special. Just because they have been elected and we have not.

In so far as specific issues like UK Food Security are concerned, it is important for us all to recognise that the Politicians that we have want the ‘job’, but they don’t want the responsibility.

If they wanted the responsibility, Politicians wouldn’t be the Politicians that they are today and we certainly wouldn’t be facing the problems that we are.

Remember, we are in a Moneyocracy, NOT a democracy

The financial and monetary system we have and The Moneyocracy that it supports is very compelling – whatever our role and relationship with it.

This is no different for our politicians, who are not the leaders that they should be.

The price for all of us for our weak and gullible politicians being able to buy their way out of trouble, is that they must turn a blind eye to the list of growing social problems across our culture that make no logical sense to any of us.

When we question them, the politicians have no genuine answer to the questions we ask and politicians have now resorted to casting the shadow of blame upon anyone who asks questions that they cannot answer, without revealing their true hand.

What we do get is talk about ‘growth’, ‘GDP’, ‘trade’ and other jargon that is used to make it sound like they have plans, are competent, know what they are doing and where they are taking us.

However, The System or Moneyocracy can only now continue to survive by working towards its own destruction.

The Moneyocracy must devalue everything that has meaning other than money itself in order to survive. Whilst the comfort blanket is maintained for those who are insulated from the unfolding reality at the top, by cash continually being funnelled towards them.

The System is already collapsing and is over. But we don’t know when it will end

Every issue that is causing harm, fear or pain for us today is tied up within this mess.

However, few can really see what is happening.

Even fewer believe that The System we have could have been manipulated to serve the selfish interests of just a Few People and cause so much harm to so many of us, in so many different ways – when we have done NOTHING to deserve this.

The comfort blanket of obscene and disproportionate wealth has given those at the top or those who we know as ‘The Few’ or ‘The Elites’, an extraordinary amount of [fiscal] power to skew and twist what we know or used to know as or normality.

This is a power that will remain with them until The System completes its own self-destruction, or everyone being harmed by what these People are doing understands what is happening to them, why it is happening and then acts to stop them from continuing to do all that they doing.

It is not enough for us only to say “NO MORE!”.

These are people who have encased and protected themselves so well within The System, that words and protests mean nothing to them, anymore.

Money IS The BIGGEST Lie of all

If you still believe that money is ‘real’ you will also believe that the power the politicians and big business have over all of us is real too.

Whether intended or because of their own stupidity, the actions and decisions of the world elites are destroying the systems that sustain our lives. Just so they can keep making money.

The ‘reality’ they have created that enables them to keep creating disproportionate wealth for themselves whilst impoverishing others is the reality that we believe in.

This is how they remain legitimised and their actions continue to be justified and fuelled.

Difficult Times for the World’s Political Classes lie ahead

The structure of The Moneyocracy and within it, the sham democracy that we have are only held together by OUR belief in the actions of the decision makers, influencers and people who have responsibility for everything that is happening within our system of governance and the tentacles that reach out from it into every part of our Lives.

This includes direct influence upon the role of Our Farmers and the Supply of Our Food.

IF and when the majority of us understand what Politicians and those around them have done to obtain power, to keep power, and to keep those who they are influenced by happy, we will then see what the unnecessary and avoidable cost has been to us, to our culture and what we thought was our democracy.

We will realise how they have done this by using, changing and manipulating laws, against us all, and then finding ways to blame us for what they have done.

The changes they have made and have facilitated are erasing our humanity, our relationships, our values, our cultural identity and everything that works for the good of normal people, whilst legitimising what is good for them.

All because to them, money is the greatest and only cause.

Government and NGO Officers, Experts, Specialists and SPADS

We should be able to rely upon the professionalism and impartiality of the statutory or public sector, to deliver whatever is in our best interests, and to advise politicians and decision makers of the policy models and solutions that will achieve that same outcome at all times.

Unfortunately, as is the case with the politicians themselves, many of the officers and executives that make up the public sector departments and organisations within The Food Chain Onion have lost sight of the difference between what is right for them, and what is right for everyone.

The Public Sector and its NGOs are a Protectionist Zone

The Public Sector at large has forgotten or deliberately overlooks that no part, department or organisation within it exists as a stand-alone organisation, with its own purpose and agenda.

Public Sector departments, organisations and NGOs are run as if they are separate businesses and that they are the only business that matters.

They also overlook the reality that the only purpose of government – whether political or service based – is the delivery of what the PUBLIC actually need.

What the public needs will always be in the public’s best interests, NOT that of the organisation which delivers it.

So far as the purpose of the Public Sector is concerned, the real giveaway is in its name.

Regrettably, education, intellect and the level of responsibility or the position that government officers, experts, specialists and SPADS have doesn’t insulate them from behaving in the same way that most of us do today as we go about normal life.

Without being aware, we equate our own beliefs and what we believe our needs to be as being exactly the same as everyone else, and that the way we see and value everything will be the same – with anyone disagreeing being an outlier or lone voice.

The absence of genuine political leadership across all the tiers of UK Government has made the situation significantly worse than it might have been. As it has allowed fiefdoms and parochialism to develop and takeover the entire system unchecked.

The Public Sector isn’t driven by Public Service in the way that it either should be or that most of us would expect it to be.

That is why so much of the policy that they recommend and protect, and the delivery itself, is so far detached from our expectations.

It is why such horrific issues such as Rotherham, Grenfell and The Post Office Scandal have happened, why they happened before, are probably happening right now and if not addressed, are likely to happen again.

But it is also why the public polices and regulations surrounding UK Food Security, Food Production, Farming, Fishing and everything that we can call the Essential Basics for Life serve all the wrong interests, and as far as members of the Public are concerned, are in fact so very weak.

Idealism and Agendas

The rot at the core of The Public Sector and Politics are forms of the same idealism.

Idealism is being shoehorned into our lives using public policy. With problems such as wokeness, political correctness and the massively impractical approaches being forced upon us culturally, and in direct, potentially lifestyle-changing ways through initiatives like Net Zero, closing down fossil-fuel power stations and coercing us to buy electric cars, when there is neither the infrastructure or resource in place to support these kinds of change.

Whilst it is essential that we all open ourselves to a very different, sustainable way of life that can only really work if Food is prioritised and placed at the centre of Community life, it is just as important that we do not indulge any form of change that rather than repurposing technology and previous advances that help us, just attempts to erase them without any care for the impact and problems that the void they create will leave behind.

Consumers and Farmers alike are led to believe that Government Departments such as DEFRA and NGOs like The Environment Agencywhich both have massive impacts on what Farmers do – are driven by the best interests of Producers and the Public, in all that they do.

Regrettably, this is rarely the case.

Officers and advisors within all of these organisations treat their roles and responsibilities as if they are the only ones who know what is best for everyone, and how it everything should be done.

As these ‘public servants’ operate in isolation, or what some would call ‘as a law unto themselves’, what they do and the outcomes that they ‘achieve’ are almost always disjointed and just add to the growing list of public sector problems.

A list that wouldn’t even be there, if every public servant were living up to their responsibilities and doing the best for everyone they serve – as they always should.

The Lobbyists and Activists:

Lobbyists and activists cover a broad spectrum of interests ranging from groups focusing on climate change and Net Zero, to specialist environmental groups dealing with issues such as water pollution, anti-hunting, animal cruelty and wildlife protection.

If a Lobbyist or Activist Group or Organisation of any kind has aims that touch on the countryside, the environment, climate change, animals or Food in any sense, we can be assured that their campaigns can and often do bear influence on The Food Chain.

It’s important to recognise that many of the Lobbyist and Activist organisations that touch The Food Chain certainly have worthy goals. Many of us would also be surprised at how closely aligned all of our thinking is, when we are prepared to listen and discuss what each of us think.

The problem is that these groups are often idealistic. Do not consider the practical implications of changes that they are pursuing, and are usually driven by People who are either insulated from the consequences of the changes that they desire.

Alternatively, they are so emotionally entrenched in the pursuit of their aims, they have passed the point of concern over the real implications of the changes they are proposing upon things they don’t even understand. i.e. they simply don’t care.

Regrettably, with today’s media working in the way it does, emotion-bating issues and causes that make a noise and that are crafted to sound highly credible make good copy, sell papers and subscriptions and get likes, follows and clicks.

The only proportionality being in relation to just how frightening the threats or predictions are.

With the weak-minded and self-serving political class that we have, fashion, popular issues and any story that makes headlines carries much more weight than it would do if we had leaders who actually led.

The tail wags the dog.

Whilst the story we being told by those with their own agendas is that greedy and rich farmers won’t suffer by being forced to follow a few more rules, the truth is far more complicated. It will have a direct impact on The Food Chain, for us all.

Regrettably, in a world that currently revolves around an economic model where money is the common factor in everything, the cost of public policy changes that reflect impractical idealism are always much broader than we appreciate when a cause sounds ‘nice’ or justified without us asking what the issue is really about.

The implications of any type of lobbying based on myopic agendas reach far beyond money.

In very basic terms, BIG ideas sound great, and they might be.

But without being considered properly and in their full context, it is almost inevitable that Lobbying of any kind raises the price of the Food we eat, by even more.

Machinery and Technology:

There is a significant ancillary sector that provide machinery, technology and other forms of support across The Food Chain and to Our Farmers in particular.

In terms of how The Food Chain operates today and what the various interests require of Farmers and Food Producers, these allied businesses are vital providers of everything that Farmers need to meet the requirements of their buyers.

The future of many of them is inextricably linked to that of Our Small, Local, Family Farmers.

However, they also provide access to the practical means that assist the requirements of organisations such as DEFRA, who not only police Food Production regulations, but also set and manage the terms of Subsidies and Grants that come from Government and other ‘policy bodies’.

The industrialisation and development of Agricultural Technology over the past Century has been extraordinary.

However, the forces pushing technological development across the sector are very much aligned with the forces of globalisation and production-driven business models.

These typically demand speed, precision, reliability, higher output and increasingly, less and less human involvement.

When progress doesn’t progress, but harms industries and People instead

Farms across the UK of the kind that are being targeted by the Government in the October 2024 Budget, typically used to provide lifetime jobs, accommodation for employees, and a way of life that reflected the vocational nature of Traditional UK Farming.

The UK was once an Agricultural Economy – and Farming was predominantly all that life was built around.

Because food was and Food still is one of the most Basic and Essential things that we all need.

However, with machinery getting bigger, being capable of much greater output and becoming increasingly advanced technologically too, the numbers of Farm employees across the UK has dropped to a level where some Farmers only work part-time themselves. Because there isn’t the same ‘need’ and Farm income available to work in the ways that the industry used to.

This change is reflective of the pathway of industrial progress or industrialisation, where advances in technology reduce the need for the number of people employed to fulfil roles.

However, the narrative that we accept about this change is that what we are being exposed to and experiencing is ‘progress’.

We are told that this ‘progress’ demands that industry always keeps going forward and that it leaves past methods behind.

Even when it becomes clear that former methods were actually better and served us all in ways that supported positive outcomes and life experiences that ‘progress’ never takes into account.

The challenge we face to change our thinking about the technology that we already have available, AND THEN what developments we are being told that Artificial Intelligence will bring, is to understand and accept that:

  1. Progress is NOT one directional
  2. Change for the sake of change doesn’t help anything or anyone other than those who are pushing it
  3. When we have made a mistake with Progress, pushing forward is to Progress without solid foundation
  4. Progress can just mean doing better with what we already know and understand (no matter how old or simple the system, process or technology might be)
  5. The real driver of technological advances today is profit and control, NOT better working conditions, quality standards and People working in the industries themselves – as we are led to think.
  6. It is the desire for increased profit that makes and has made jobs redundant
  7. Technology should only be used to enhance and support The UK Food Chain and those employed within it; not to replace it.
  8. Human Progress can only be achieved if Progress takes ALL Humans with it, rather than leaving even a single person behind.

The Current Farming Mindset

The influences on Farm and Food Producers are many. But many – and some of the most damaging of them – are The Food Chain Myths that we will come to shortly.

The idea that Farming has to be as technical as it is today and MUST become more technical is at the heart of the disaster that is unfolding around UK Farming and the viability of Farming.

Because what we believe about ‘the march of technology’ is giving credibility to the lie that Traditional Farming and Farming as we know, it is harmful to us in some way.

What should be clear, but isn’t, is that FARMING TO GROW FOOD IS NOT HARMFUL.

It is the technologies that are in use in Farming and that have increasingly been in use in Farming over the past 50 years, that are playing a significant role in damaging soil and the environment across the countryside and around Our Farms.

The problem exists because of the soil overuse and the chemicals and additives that those who controlling Farmers insist on them using so that they can make more profit.

Again, there are many very convincing narratives that have been carefully crafted to suggest that we cannot and should not take UK Farming back to more traditional forms of Farming in their real sense.

These narratives are clear, but contradict the current fashion for Politicians, Government Departments, Supermarkets, Processors, Manufacturers and other layers of The Food Chain Onion, to adopt versions of farming that have names such as ‘Sustainable Agriculture’ and ‘Regenerative Farming’ that for them have different meanings and directions to what they really should.

Yes, they certainly tip the hat to much better ways of Producing Food. But only in so far as those making demands upon The Food Chain can maintain profit and control!

We will touch on The Alternative in Part 3.

For now, it is safe to say that Farmers, Farming and Food Production can only thrive in the Future and deliver the Food Security that the UK needs, IF much of the current thinking or methodologies are sidelined, when and where they don’t deliver real and tangible benefits beyond the profits that 3rd parties are able to make, without adding genuine value.

Wherever someone, somewhere is taking real value out of The Food Chain, without putting anything that genuinely helps the process back, they always do so at incalculable cost to Farming and Food Producing Businesses – and to us.

Academia: The Agricultural Universities, Colleges and Higher Education System

Perhaps the most surprising layer of The Food Chain onion, are the seats of Agricultural Learning and the thought centres, where we would be right to hope that the voices of reason, fact and helpful directionwould emerge in a time of need.

Venturing on to a Postgraduate Course in Sustainable Agriculture and Food Security in the Autumn of 2023, my hope that there would be a light shining the promise of new direction and tangible solutions was quickly extinguished.

To be very fair, there are some brilliant minds within the sphere of Agricultural Learning.

I would extend this view to the many pieces of research and the books that have been published that recognise and make clear that change is required, not only with The Food Chain. But also in relation to every part of life that our economy touches.

In particular, where British People are unable to afford an independent life without having to call upon Benefits and the Welfare System, Charities such as Food Banks, or going into Debt.

However,

We are all failing to recognise that Food is not only important. Food and Food Production should also be central to Life as well as the economy.

The economic system we have today that controls and influences everything is a Moneyocracy.

We are all either addicted and therefore blind to it. Or we have just accepted that we cannot avoid ‘playing along’.

There is a culture-wide acceptance of, ‘That’s just the way it is’.

Worse still, we believe and take for granted that the way we live and the way that life and our economic system revolves around money, is the way that it will always be.

Everyone looks for solutions within the existing Paradigm, when it’s the Paradigm itself which is the real problem

The troubling reality is the lack of understanding of the need for change within academia and thought leadership.

The acceptance of change that does exist within academia and thought leadership only extends only as far as suggestions of change within the current money-centric paradigm.

Although as a culture we are experiencing mass situational bias, the existence of this condition within Academia and Thought leadership has potentially disastrous implications for everyone. We will return to the role of situational bias in Part 3.

Academia and thought leaders look at The System as it exists today, and how The System works, and work from it as the inevitable stepping off point which we are tied to, in respect of any kind of change.

Being anchored to the mechanics of a flawed paradigm means change can only come in the form of what is perceived as being progress in steps. By building upon what we have or already know, with the restriction being that change can indeed be radical, but that change can only take place within the money-centric system that we have, with money as we know and understand it today, remaining right at its very core.

High level learning does recognise the damage that corporate manipulation and interference in Food Chains and Farming Systems across the World is doing and has already done.

But Academia treats the whole matter as if ‘it’s just the way it is’ and what we must live with. They teach that this is what we now have to accept.

However, money isn’t real.

It’s only the belief that we have in money and currency as being real today that has allowed us all to be manipulated into believing trends like globalisation. And that Food being brought to us across whole continents is not only good for us but is a transaction that actually makes logical sense.

Food is a basic essential of life. It is therefore a public good and must be treated with the prioritisation that it always should have been.

This means putting UK Farms, Farming and Food Production right out in front.

Academia should be there, as the champions of change, too.

Only Practicality and Common Sense can save Farming and Our Food Security

The Revolution in Farming that we now need can only come with a complete paradigm shift – even if the process of change begins with change to The Food Chain and our Food Chain as it is increasingly reasonable to expect.

Sadly, whilst there are certainly academics who get this – and I have met and talked to some of them myself, the Agricultural Education system – like every other part of UK Higher Education today, only has integrity when it comes to preserving and taking itself and its income forward.

Higher Education in the UK is now driven by the aim of securing the largest number of fees possible and has been privatised or commercialised as a result.

The irony must not be lost that it was the last Labour Government (1997-2010) that was responsible for this with the creation of Student Loans and the related mechanisms built around the ideal that everyone could and should have degree.

It is important to recognise that the UKs Higher Education institutions and the concept of higher-level education is and has been under attack from idealism for a long time.

The problems that are now embedded with Agricultural Universities and Colleges are reflective of an entire education system that is in crisis.

Regrettably, the impact on the direction of The Food Chain by Academia ‘not being in the room’ is incalculable.

Academia and our thought leaders will continue to be absent, for as long as their approach remains fixed and anchored the current money-centric paradigm.

Membership and Advocacy Organisations:

As I write this section, we are less than two weeks away from a Farmers March being planned in London on the 19th of November 2024 to protest against the Government’s changes to Inheritance Tax on Farm Businesses, that were tabled as part of the Budget on 30th October 2024.

Overtly, the NFU and their President Tom Bradshaw stand at the forefront of the campaign to get the changes overturned. With support coming from across the industry, Farming Press, the Media and also activists’ groups specifically in this case in the form of No Farmers No Food.

Official membership and high-profile advocacy organisations like the NFU are considered publicly to be the credible voice of Farmers and the Farming Community.

However, if you take the time to read the editorial pieces like the recent article in The Financial Times ‘British Farmers have nothing left to give’, written either by or for Mr Bradshaw, no matter how accurately they portray the feeling of hardship within UK Farming today, it also reads very much like the plea of someone playing a victim. In that they are focused only on the impact to themselves within their own bubble.

That, very regrettably, is how it reads and is perceived to anyone reading or looking on from the outside of the industry, who is paying close attention and stepping beyond the current populist anti-government sentiment.

The real story is much, much bigger.

The fate of the British People and our Communities is intricately entwined with that of British Farming.

The relationship and our inseparable destiny should be championed as such.

Will Farmers advocates, membership representatives and activists make Inheritance Tax the hill that the future of U.K. Food Security dies on?

Uncomfortable to read as it may be, the well-known membership and advocacy organisations that supposedly enjoy ‘real’ influence on government and the other layers of The Food Chain Onion, and purportedly represent their members interests before anything else, are actually just players in an establishment game.

The officers and leaders amongst them value the access or relationships that they have with government departments, politicians and representatives above everything and to a level where they will not do anything that will risk those relationships.

When the wishes of the advocacy and membership organisations are aligned with what the government of the time is doing, we can be sure that industry representatives will walk away with what appear to be some great wins.

Just as they will appear to do so when the aims aren’t aligned and the politicians will make some sort of concession so that they can misrepresent and link to other issues that they will not rescind on.

This may regrettably yet prove to be the case with Inheritance Tax and linking it to UK Food Security. Just so that a narrative can be created that the UK Food Security issue has been solved with the intent that it heaps together all the issues Politicians and Government Departments don’t want to deal with, and builds the spurious narrative that ‘The Food Security problem is now solved’.

Although we can all be sure that representatives of these Organisations make very reasoned representations to those they meet and communicate with, they also take any reassurances and promises they obtain at face value.

They regrettably fall back on the way of thinking that ‘It’s just the way it is’ and that it is better and more beneficial to be ‘in the tent’ than to do anything that would risk their position, and might stop them from being allowed back in. As many smaller less well known organisations will have tried to their cost.

Advocacy isn’t working and isn’t going to work, because you cannot reason with those who are unreasonable

In many cases without even understanding why they are being unreasonable, our politicians and the officers and public sector representatives that surround them only see reason in doing and pursuing the public policies and actions that they believe to be best for everyone, whilst actually only doing what’s best for them.

Populist ‘activism’ and their current approaches

In the case of activist ‘organisation’ No Farmers No Food, whose yellow branding with the black silhouette tractor is capturing support, they are certainly well-meaning and led by good intention.

However, like the advocacy and membership organisations that are in The Food Chain mix, they are also missing the point that the best people to solve the problem aren’t the same ones that caused it.

And the problem we are all facing is much bigger than lots of talking and protesting about whatever gets traction in the media and appears to stick.

The priority of UK Politics today simply isn’t UK Farming and Food Security

In respect of Government and the Politicians we are dealing with, the faces and the branding might have changed in July. But the motives and the direction that drives them is very much the same as those who were in Power before.

As I write and publish in November 2024, there is nobody and no political movement or party out there in the Public realm that has the ability, system-wide understanding or the properly reasoned intent to tackle and change any of the problems we face, when the next General Election in the UK comes. Whether its within months OR in 5 years’ time.

This is a very serious problem for us all.

The Farmers: Difficult Truths stand in the way of the Farming Revolution that is no longer a choice for UK Farming to survive

UK Farmers are no longer fulfilling the role that they should be.

What is more, many members of the Farming community have lost sight of the magnitude of the role that not only they could but should be playing at the heart of all of our local communities.

No matter how far away any of us believe we may physically be away from a food producing farm.

UK Agriculture has been under attack for over 50 years.

It is no accident that the UKs entry to the ‘Common Market’ and precursor to The EU was orchestrated in the early 1970’s, in the period immediately following 1971.

This was an economic watershed moment when the ‘Western World’, led by then President of the United States Richard Nixon, left the ‘Gold Standard’ and embraced neoliberal orthodoxy in monetary and financial form, through the FIAT System.

This same regrettable period saw the arrival of such devices as GDP (Gross Domestic Product) as an economic benchmark or standard that has proven to be little better than an elaborate public accounting fudge.

Its also no accident that this is when the real push towards global supply chain models took hold – bearing in mind that the EU is itself a regionalised, and heavily politicised form.

Relating everything in the Economy to GDP has allowed governments of all political kinds that have operated within the Neoliberal FIAT and Global system  ever since, to create a narrative where the public debt they keep incurring can be presented as being less. IF they can create and maintain an economic environment where they can keep saying that the UK has a growing GDP.

This is why we all too often hear Politicians talking about the importance of ‘growth’.

Growth in today’s political and economic spheres literally relates to the growth of GDP.

Growth is being achieved in ways that defy imagination.

The obsessive prioritisation of growth provides the real explanation behind many of the social and wealth-inequality-related issues that are causing public-wide concern today.

Growth is a matter of political life and death to politicians who are signed up to the way The System currently works.  

What is happening to government priorities over UK Farms, Food and Food Security sits within this overall mix.

The Globalisation side-project that is The European Union, was never a good investment for any country or nation that is led by Politicians who are motivated to do the very best they can for their own people.

The point was proven all too quickly when the UK joined ‘The Common Market’, through the sacrifices made, not only through the restrictions placed upon UK Farmers, but also with the opening up of the UKs extensive fishing grounds to the European Fleet, and what that in turn meant for UK Fishing Communities too.

The sweetest lies conceal the hardest truths

UK Farmers have been bought off and distracted with subsidies for decades.

Subsidies of the kind that Farmers have become used to, were the sugar cube that made the pill of quotas and production restrictions that followed joining The Common Market easier to swallow.

They diverted attention and credibility away from anyone who outed the changes for what they were, and helped propagate the lie that government here and in Brussels were genuinely committed to a good future for the Farming businesses that existed at the time.

The Subsidies and Financial Incentives should have been ringing alarm bells everywhere. Given that this was all happening within 30 years of when the UK had experienced wartime rationing from food shortages that only ended in 1954.

Questions over the political motives for the European tie-in aside, the effect on UK Farming had many unforeseen consequences that few either will or can openly acknowledge.

Because they have resulted in changes to the way that the Farming community and UK Food Producers actually think about business and what the future will hold.

Subsidies have led UK Farmers to believe that government and politicians will always take the lead when it comes to change and that the public purse will pay for it.

This may soon prove to have been a catastrophic mistake.

Farmers have systematically been programmed to behave like employees, rather than to be the business leaders that they really are.

The restrictions that have come with quotas, the production and management requirements of subsidies and what the bureaucracy of being tied to the EU involved, has meant that younger generations of our farmers no longer have the knowledge, understanding or drive to make the very best of the relationship that they have with their own land.

It is an absolute travesty that Farming no longer works in sync with nature and the very idiosyncratic nature of soil and environmental factors that can vary considerably just across the structure of one field*.

The growing dependency of being led by people and organisations that are pursuing their own agendas, with no care of the consequence for UK Farmers, nor the real-life impact of productionism on end users or consumers also made Farmers highly vulnerable to the schemes, contracts and offers that have been directed at UK Farming by 3rd party organisations within the Food Chain Onion.  

Supermarkets, merchants, processors, manufacturers, agents or other speculators who have offered up contractual arrangements with the promise of regular income levels and continuity have walked straight in with a loaded deck, offering all sorts of contracts and income guarantees – just so long as the Farmers signed up to whatever the requirements were pinned to the door as they willingly stepped inside.

This was no accident.

The outcome of political expediency, political mismanagement and self-service, commercial exploitation and sadly, the avoidance of the truth on the part of Farmers themselves, has been a downward trajectory for the whole industry and any business tied to its fortunes and direction.

UK Farming today finds itself in a life-critical position that not even its own membership or advocacy organisations dare speak of loudly – in case it should offend the politicians, government department and corporate monoliths that they still believe have the industries best interests at heart.

The Farmers want everyone to change. But they haven’t accepted that change must begin with them, if they want change that will benefit them

Farmers are intrinsically some of the most creative and entrepreneurial people that I have met and know.

But UK Farmers have lost sight of their own reality and role in a situation that they no longer control.

Many UK Farmers do not understand that the deck is completely stacked against them and what they stand for – which is UK Food Security for all of us.

It is UK Farmers, and only UK Farmers who can today take the steps necessary to turn around a degenerating situation where only the Farmers themselves and the other key stakeholder – that’s us – have the power, together, to turn things around and make the UK Food Chain ‘Safe’ once again.

Part 2: Narratives, Myths and Shibboleths

The Narratives

We have now considered the different layers of The Food Chain Onion that we can identify structurally, because they involve people, processes, physical activities and in many cases geographical locations and the transport of Food or the ingredients that make it too.

However, there is one aspect of The Food Chain Onion that is arguably more powerful, more influential and therefore more damaging than the rest of them all together.

This layer serves the purposes of all of those interests that are using The Food Chain only to obtain profit and control.

Yet it is something that when used effectively, lives within, is encouraged and is all too often championed by us all.

The narratives, the marketing initiatives and the stories that guide what we eat are the greatest weapon being used against us and our relationship with Food.

Our failure to see the risks or harm that The Food Chain and unhealthy Food are doing to us and how we are overlooking the destruction of Our Food Security, is the layer of The Food Chain Onion doing the most harm to us. It poses the greatest risk to Our Future.

Without the narratives and the way their presence hide the truth, the many layers and parts of The Food Chain Onion that we don’t need, wouldn’t even be there – Because we would see them and the motives for them being there for what they truly are.

Accepting any truth is hard when we feel foolish as a result

None of us like to admit that someone else has told or spun us a story that we have not just believed but has made us change our behaviour to do ‘what we have been told’.

Especially when we later realise that our decision to do so has disadvantaged us or even exposed us to harm.

However, when the information that we receive tells us only about the benefits and how good they will be for us or how they will make us feel better, it takes an extraordinary amount of understanding and self-awareness for each and every one of us to see straight through what can be highly convincing stories and campaigns, all of the time.

Low cost, popularity and fashion, attractive packaging, the ease of availability, perceived quality, speed of delivery, enhanced taste and all sorts of other ‘benefits’ are used to manipulate us through advertising.

And sometimes we don’t even recognise the messages as advertising.

Nudging us into making decisions using our environment

Big retailers and Supermarkets place products in certain locations and play around with lighting in their different Stores, so that they can manipulate what we buy, how much we buy and keep us coming back for more.

The information overload that comes with the internet and smart phone age helps keep us distracted from asking the questions that we need to.

It shields us from using the natural inquisitiveness that we have and should always employ in respect of anything that we are about to consume. Whether it be Food, Drink or even the Information itself that we are about to absorb into our bodies.

We don’t question narratives because they have become a normalised part of life

Regrettably, narratives are woven into just about anything and everything, when it comes the interactions and relationships that we have with the world outside of ourselves.

The power and influence that narratives, myths and shibboleths have over our Lives is a question that we will all be required to answer and accept, IF we are to change the way Life works, so that it works better for everyone – as it should.

In many ways, the different layers of The Food Chain Onion are narratives themselves. Even though those narratives have taken on physical or tangible form.

There are many Food-related narratives that influence our relationship and understanding of Food that don’t.

The most important follow next.

Globalisation makes food cheaper

We believe that Food is cheaper as a result of global supply chains and the trading relationships that our Politicians seem to fall over themselves to secure with other countries and ‘trading partners’, like the EU.

This lie is built around the concept of economies of scale. Where big organisations and supply chain networks are supposedly able to offer significantly lower prices. Because they produce so much of what they sell and work tirelessly to source materials and ingredients and site their processing facilities in locations which are always the most competitive.

However, the real motive is profit and growing that profit as much and as quickly as possible, all of the time.

Cheap really doesn’t mean as cheap as cheap should really be

The frightening thing about the myth that global goods are cheaper is that the methods used that create this perception are extremely profitable. Even though the prices that we pay will almost certainly appear cheaper than buying locally produced and good provenance equivalents from Local Small Businesses and of course from UK Farmers, direct.

However, the low prices aren’t as low as they could be, IF globalisation were actually all about making goods as cheap as cheap could be for us.

Prices have inflated as the corporate giants have been able to squeeze smaller producers and retailers to close. Because small, local businesses cannot compete with what appear to be the lower prices of goods that have come from across the world, that the big companies are still profiting from, even though the prices seem so cheap.

Even when Supermarkets were still ‘competing’ with the Local Small Businesses that their presence led to the closure of, they were still making obscene levels of profit – as every unnecessary 3rd party across The Food Chain usually has.

However, perception is everything. And for as long as the Supermarkets are able to convince us that what they offer is the cheapest – as well as the easiest and most reliable option, we will continue to not question whether there is any better way.

Cost is the only important thing

If you are a Food Bank user or simply find yourself financially stretched with little room for manoeuvre – as many of us increasingly do, you will probably wince (or swear out loud) when anyone or any message suggests that any Food and what it now costs to eat regular meals can be called cheap.

Cost is the only important thing when you don’t have enough money to cover what it costs to live.

In difficult and trying circumstances, any Food will do.

Otherwise, cost is used to create the idea that we are getting better value and are therefore being financially advantaged by paying less money for whatever Food or Food Product we are being offered, or encouraged to buy.

Whilst being able to afford to eat and choose our Food, or not have enough money for any Food are two distinctly different positions, they are unlikely to be accepted as the alternative realities that millions of us will be experiencing, probably living on the same roads, by anyone who has not experienced Food Poverty directly themselves*.

When we cannot afford Food, we will eat whatever we can get.

However, the variables in this equation cover many other factors beyond the affordability of the Food itself, including Fuel Poverty, preparation costs, kitchen and equipment access, pester power and many other factors.  

The diversity of these growing social issues make it easy for anyone not experiencing real life at the Frontline of the Food Scarcity problem, to equate the lifestyles of those experiencing Food Poverty, with what that same behaviour would mean for them. When for those experiencing shortages, those behaviours or the factors that facilitate them differently for those judging, simply don’t exist.

*Please read ‘Is Poverty Invisible to those who don’t experience it?

Is cost the dead cat when it comes to understanding the realities surrounding Our Food?

We only talk about Food in terms of Cost, because we live in a world today where Money sits as the benchmark value for everything.

Regrettably, it also means that we are getting all the things that are and should be important about Food, our Food Supply and our Food Security, completely wrong.

It doesn’t make commercial sense for the UK to have Small Farms and to rely on small Food Producing businesses today, purely because a very compelling narrative has been created that we – and more importantly our Politicians – currently accept as the truth.

That narrative tells us that Locally produced, Fresh, basic Foods that we can recognise in their original form or that have only been processed in traditional ways is too expensive in money terms. And that as such, the systems that produce it are out of date, and that we only need prioritise the supplies of ‘Food’ that make sense in money terms and that come to us at ‘low cost’.

Only the rich can afford Healthy Food

What the narrative doesn’t tell us is that eating Food with a recognisable origin or that has only been processed in traditional ways is the only way that each and every one of us can be sure that we are consuming healthy, nutritious, fresh food that is good for us, whenever we can.

The suggestion that ‘synthesised food’ can provide a balanced, nutritionally rich diet that will keep human bodies healthy defies all logic. Not least of all because the only naturally occurring sources of all the nutrients that our bodies need can come only from plants, or animals that have fed on plants, that have been grown on healthy and well managed soil, where the original forms of all these are to be found.

Some things are more important than money.

Until we accept that Good Food is more important than money, The Food Chain itself will become more and more financially expensive, but will never become genuinely ‘cheap’. Because profit is always the aim.

Getting over the money addiction that so many of us have will be a great challenge.

But if you can see that Good Food will cost significantly less, when Basic and Essential Foods are grown, produced, traditionally processed, sold and transported to us locally is normal for everyone, then the monetary cost or value associated with Good Healthy Food, with high provenance and full transparency, will become the cheapest food that we have ever known or had.

‘BIG’ Farming is the only way Farming is now viable

If there was ever an example of how narratives, myths and shibboleths are so dangerous – because we just accept them, our relationship with ‘Big’, ‘Bigger’ and ‘Biggest’ will probably top them all.

Because the last thing ‘Big’ is about, is making anything ‘Big’!

Few of us will fail to recognise the sayings ‘Big is better’ or ‘Big is beautiful’.

If we stop and think about it, and then maybe take a look outside the window or even stop walking and observe everything that is man-made around us, we will see how the influence of aiming for or possessing big, bigger and biggest has and is still playing out.

Big anything is an easy way for one person to demonstrate what (they believe) makes them different to others and show that they are special in some way.

But that’s not all.

Yes, Big often manifests itself in the material differences between us.

But Big also plays out and is symbolic of the ways that greedy, profiteering and above all controlling people behave in areas of life where relationships with people are directly involved.

It’s one of the very big myths that sits right at the heart of The Food Chain Onion too.

Big is an integral influence within The Food Chain Onion, because ‘Big’ is synonymous with money and control.

Big and bigger has been the pathway of Farming, Supermarkets, Processing, Manufacturing, Tech, Machinery and everything in and around the Food Chain for a very long time. Because of economies of scale, speed and output.

It’s all about how money is made and continually increasing the power of those who control the processes that make it for them.

However, isn’t it funny that ‘small’ is what is now being sidelined or left behind, when the myth around Growing Food and Food Production Methods on UK Farms for decades has been that ‘big is progress, only big is viable and big is the future’ – with big and bigger seeming to get ever bigger, more out of reach and more elusive for those trying to keep up?

So, although it’s not an accurate term and many members of the British Public would see Farms the size of Diddly Squat or Clarkson’s Farm as being actually quite large, ‘Small’ in relation to control of The Food Chain relates directly to UK Farmers and their Families who are operating as what most of us would recognise as ‘Small Businesses’.

Through the behaviour of Politicians and their recent Budget changes, we can now clearly see where the real forces of control are pushing the direction of The Food Chain.

Local, Family Farms across the U.K. are considered to be small and they are not part of the ‘bigger picture’. Because small farms are where there’s less money left for others to make.

More importantly, Small Local Farms that are the centre of our Communities and embrace, but are not led by technology, are also where Our Future Independence, Freedom and Control over The Food Chain lies.

The difference between Big and Small, when it comes to The Food Chain Onion, is the same as the differences between prioritising money or People.

We cannot prioritise both money and People at the same time.

The two pathways or directions are mutually exclusive.

We are approaching the watershed moment where we either accept the myth of ‘big’ has been used to manipulate us to steel Our Independence and Control. Or we just go along with the next stage of a money-centric world where everything about money, debt, credit, and its impact on everything we do, has slowly enslaved all of us, so that the few can continue to be free to do whatever it is that they now want to do – irrespective of the impact and consequences for us.

Remember, voices from within the Political Sphere have now told us that we no longer need Small Family Farms.

Money can solve every problem

Money can only solve every problem when money is the only thing that is important.

The System that we live and exist in values money and everything that money can buy or can be valued in a way linked to the value of money as being the most important thing.

But life is about so much more than money. And the focus on money has just created the problems that we have and is on its way to creating many more.

Because money and the value that we attribute to it has become so important, it is rare that we see solutions to any problems, other than very personal ones that we all have, in anything other than monetary terms.

‘If I had the money’, ‘If I spend this’, ‘If I borrow this’, ‘If I save for this’, ‘If I earn this’, and this list goes on.

One of the most obvious times we experience the way we culturally reference problem solving to money and our belief that money can fix any problem is one that we can all easily see.

Whenever politicians and the media talk about problems in the public sector – perhaps with the NHS, improving Defence or Education, and finding ways to do just about anything that the government of the say would like to do, the solution or answer to the question always comes in terms of money; what we can afford, what we can save, what the politicians can take from us using Tax.

The political classes do this, because money, using money, printing money, spending money, donating money, lending money, taxing money and everything to do with money, is the only solution they have.

Politicians won’t take the risk of using real solutions that require genuine change. Because doing so will upset the people who they genuinely want to be popular with.

And that’s the People who control money – NOT you or me.

Politicians gain and retain power by paying lip service to solving problems and by spending and creating money that always flows towards the people whose help, influence and favour they believe they really need.

We are all the losers as a result.

Not least of all because money cannot solve the problems that money caused.

Money won’t help the Farmers

One of the biggest problems that UK Farmers face is accepting that the change that will help them can only come if they begin by being that change, themselves.

Because the outcome of what most of the Food Chain Onion is doing to Farmers and how Farmers are being exploited, is loss or absence of income, it is natural that the simplest and most obvious solution that the Farmers recognise, is for that income to be replaced in some way, by someone else and probably the government.

It is assumed that Politicians know that Farming and Food Production is important – and that if they don’t, some protests and angry words will soon wake them up.

Regrettably they won’t. Politicians are now in the open with their support for the end of UK Farming that they have been quietly facilitating for over half a century.

Politicians see no need for Farms and Farming as we know them. Because they have been assured by those with agendas that sources of Food that are just as good will always be available and accessible to us all, in every conceivable way.

Equally, whilst the Supermarkets, Merchants and Processors are already pledging what sound like massive amounts of money towards supporting UK Farmers, this money will not simply flow into the bank accounts of the Farmers that need it.

Such help will only come with many more conditions, restrictions and caveats that will help the disintegration of the Sector, rather than help it in any way.

Whilst anyone looking closely will see that the global model is already in trouble, we are dealing with an entire establishment filled with politicians and people who genuinely believe that messaging, narratives and laws can be used so that what happens in the future will be whatever they decide to say it will be.

A rude awakening is coming for anyone exploiting others for personal enrichment or agendas of their own. But the timeline is uncertain and change of the kind that we all need from within the establishment or political spheres isn’t in the offing as things stand – anytime soon.

The only way that Farmers and we – together as Communities, can change anything, is by changing the way that we see and think about everything that is happening around us.

Farmers have the power to change themselves and their industry. By doing so, they could quickly become the catalyst of change that will then effect everything else. Because Food really is that important within all of our Lives.

However, as far as the cost of that initial surge of change across the industry is concerned, it is the Farmers themselves who must take the lead and therefore take the risk.

Otherwise, the situation could quickly exist where they having nothing left to risk.

We will return to the Solutions in Part 3. But for now, focusing only on the relationship with Consumers and other Small Businesses across our Local Communities is where the Future lies.

The Food Chain Myths & Shibboleths

The different layers of The Food Chain Onion have either created or have had the way we think about them effected not only by the creation of narratives. But also by a wide range of Food Chain Myths and Shibboleths.

Food Chain Myths and Shibboleths are the narratives that have been around for long enough and have had such a long-lasting effect that they have become hard-wired, even though they are actually destructive and not helping us at all.

Spoken or information-based traditions can be the Myths and Shibboleths from times past that have lingered on.

Food Chain Myths are ultimately responsible for so many of us taking the Supply of Food for granted, and just accepting our relationship with Food, what we eat and how we eat it in the ways that we do.

UK Farmers ARE vital to a Future that will work for everyone

Perhaps the best argument for Farmers being back in control of The Food Chain and the most direct relationship with us is this:

A direct relationship between Farmers, Small Local ‘By-hand equivalent processors’ and the consumer, is the only form of Food Chain that we can genuinely trust.

Because everyone involved will be people we can access or know.

However, we are today a very long way from returning the Food Chain to the responsibility of our Communities, with a relationship where we are all working closely alongside our Farmers and Local Small Businesses.

It is therefore vitally important that we are both aware of and that we consider some of the greatest lies that have been created about our relationship with Food.

Lies that today ensure that we believe that far from being one of the most important relationships we can have with anyone in the outside world, that we no longer need Small Local Farms!

Here are The Food Chain Myths (In no particular order):

Myth No.1: All the Food we need can come from outside of the UK

It stands to reason that the best food is the freshest food. Unless there is no genuine option.

For as long as we have Small, Local, Family Farms in the UK, there certainly is.

If all the food we have access to came to us only from outside of the UK, it wouldn’t be fresh or as fresh as it could be, if that Food were grown or produced somewhere that we could easily visit every day.

In a world that looks less and less peaceful, we take for granted that wars and the impact of wars are not something that we will ever have to experience in the UK, ever again.

Regrettably, this is just foolish.

The reality we face is that Food and goods that are Essential to Life travel to the UK from around the world today, often passing through areas that could explode into war zones at any time.

Food Shortages are often hidden from us today, because there is so much variety on offer and available to us.

However, if the UK borders were to close for any prolonged period, or we were cut off from any of the significant sources of Food from outside of the UK that we currently use, People just like you and me would go hungry very quickly, right across the UK.

Myth No.2: UK Farms supply 54% of the Food we eat

The UK produces the EQUIVALENT of 54% (or thereabouts) of the Food that British People consume*.

However, the 54% produced isn’t all Food that makes up the Food available that we buy or have delivered from shops.

Because of the way that Globalised Food Production works, much of the Food that our Farmers and Food Producers produce is used as the source of ingredients that are transported and used in all sorts of different Food ‘products’ in different parts of the Global Food Chain.

What many of us don’t realise is many of the Crops that we enjoy seeing being harvested across the UK every summer, aren’t even harvested to be used for human consumption.

Many of the crops grown and harvested across the UK are used as animal food. Because of the way that the profit-driven influences across The Food Chain Onion work, using quality benchmarks that they have created to benefit themselves to force the viability and £value of UK Produced Foods downwards.

Farmers are also pushed to grow varieties of crops, just because of the protein and nutrient values they contain.

In the instance of Bread or Milling Flour, this is so that the refined flour contains excessive gluten which gives us the lovely, bouncy white loaves of bread we buy in supermarkets and other forms of very attractive bread-based foods.

Gluten intolerance and inflammation are just one of the side effects of this processing alone.

Were we to experience the Food Shortages tomorrow that are becoming a greater and greater threat, the amount of Food produced across the UK that could go straight to our plates is much smaller than the 54% figure for UK self-production of Food.

In itself, these figures should already be setting off alarm bells everywhere.

But they aren’t.

*United Kingdom Food Security Report 2021: Theme 2: UK Food Supply Sources

Myth No.3: Farms are bad for the Environment and Climate Change:

Farms are NOT bad for the Environment.

It’s what we do WITH Farms and the systems and processes that we have introduced into Farming and Food Production that are bad for the Environment.

Farms, Farming and Food Production Methods are under attack and being sidelined by the very People, Politicians and Corporate interests that introduced them to control and profit from Farming.

They are attacking UK Farming because they recognise that the methods they have pushed and required of farmers are now unsustainable and must be changed.

BUT they still want to guarantee they will continually make profit and that means having a Food Production System that they control.

Guaranteed Profit isn’t sustainable in any sense. Because it requires that those making the profit are always taking more from across the system, than the system can actually sustain.

And the cost of that unsustainable profit they take can be in just about any form.

Farms can either Produce Food that serves the best interests of People, or the bottom line of the few people who are making and controlling the obscene profits that come from controlling The Food Chain.

It is impossible to have both a profit and a people-driven system.

Because profit and agendas are being prioritised today, we are being told that Farming isn’t good for the Environment and that we don’t need Farms, as we know them, anymore.

Myth No.4: We no longer need Farms because everything we need to eat can be manufactured

The human body is a natural creation and it works like a well-designed machine.

The human body relies upon and can only function in a healthy way by having regular access to naturally produced Food. Or Food that contains appropriate levels of naturally occurring chemicals, proteins and other nutrients, that have not been masked or changed by additives to confuse how our bodies work.

The further away The Food Chain moves from Basic and Essential Food that is recognisable in its original form or has had traditional processing, the unhealthier we will become. And the more reliant we will also become on supplements, healthcare and remedies that hurt us, but play fully into the corporate, greedy and profiteering hands.

A healthy life is a simple one.

his statement has never been truer than when it comes to sourcing our Food.

To eat well means eating Fresh Locally Produced Food, with the minimum number of 3rd party interests in Our Food Chain.

Only Farms can directly give us or play a key role in providing this guarantee, with the support of Small Local Businesses that process and prepare Foods in ways that could be carried out by hand.

Myth No.5: You never see a poor Farmer

Farming is a lifestyle business or vocation.

Those working in Agriculture are committed to a way of working that cannot run to a schedule and very rarely upon any kind of realistic demand.

Modern or rather contemporary Farming Practices require massive investment in up-to-date technology and equipment, that meets the ‘standards’ and ‘regulations’ that have all too often been set by different 3rd party influences across The Food Chain.

To anyone peering into a ‘working’ farm from the outside, it is very easy to see the £value of everything. But not to understand what Farmers earn or actually own.

Farmers buy things that look expensive. Usually, because they need them.

Yes, Farmers often live in nice houses and the lifestyle lends itself to families growing up and doing things that those of us living in suburbia believe to be some kind of rural idyll or bucolic dream.

The facts, however, are that Farmers typically work many more hours than anyone else would normally do.

Farmers only earn whatever is left, after all the bills and wages for everyone else have been paid.

There probably was a time when Farming could be argued to have paid well enough that every Farmer could indeed have been called rich.

But like every other industry that we have and that is being crushed by the forces of greed and political incompetence today, the truth is that Farmers are now completely under the control of the parts of The Food Chain Onion that either buy from them or supply to them.

Farmers and Farm Businesses are being squeezed into non-viability as businesses by every relationship that they have with The Food Chain.

What many just see and assume to be wealth, is actually a very long way from whatever it might seem.

Farming and therefore our Food Security is being impoverished. Just so that someone somewhere makes a fortune.

Because those enriching themselves have made it so that they can.

Myth No.6: Good Healthy Nutritious Food is too expensive

Good Healthy, Nutritious Food IS NOT expensive.

But many of us find that the availability, preparation costs, and the time it takes to prepare Good Healthy Food and the price compared to processed, ready prepared and takeaway food, seems to make it so that it is.

It’s been said that perception is everything and there is significant truth to this, especially today.

If our unquestioned, unreasoned perception is that Good Food is too expensive – whatever the reason may be and however true it might be, the idea that Good, Healthy Food is too expensive, is what we will believe.

As with the narrative that ‘Cost is the only important thing’ that we discussed earlier, we have some very skewed views of what is most important when we consider what we eat.

We have a habit of piling in and prioritising all sorts of lifestyle factors that simply shouldn’t be in the way – IF we want to be healthy, and put what is in our best interests first.

The Food Chain today makes it difficult for us to eat well. Especially if we are on a low income or find ourselves financially short at the end of the month.

IF the UK Food Chain was working as it should be and UK Farms and Food Producers were right at the centre of our Communities, our Economy and prioritised in the way that the importance of Food means they should; cost, access, availability and factors like time would soon make Good Food cost only what it really should.

Good Healthy Food will then be an Essential Basic for life that we can all afford.

Myth No.7: Politicians work in Our Best Interests

Politicians or Public Representatives SHOULD always be working in the best interests of the People THEY REPRESENT.

Whether that is the constituency that elected them, or the whole Council or Parliament and therefore the entire Electorate that body represents.

Regrettably, that’s not the way that Politics works in the UK today.

No matter which Political Party, Philosophy or Ideology we support or want our Politicians to pursue, ALL of the Politicians  that we have, who are either elected or hope to be as I write, are motivated in the same way.

A Political Myth that we must consider is that we choose our politicians.

We don’t.

Political Parties choose the people they want to represent their Party.

As voters, only then do we get a list of the different Party Candidates to choose from on the Ballot Paper, each time we go to Vote in an Election.

Yes, we can vote for ‘Independent’ Candidates in any election where they have put themselves forward.

But as things stand today, Independents rarely have the resources, knowledge, understanding or support to run a campaign for a Parliamentary Seat. Because trying to compete with ‘organised’ Political Parties is too big a task for one person to do over this kind of geographical area. Unless there is a very big local issue, or the candidate has a name and level of public backing that would really make them a ‘shoe in’.

Regrettably, we are all playing a part in the political problem.

We have just accepted that ‘That’s just the way it is’. When in fact, we could actually give ourselves and our communities a very different Political Choice as soon as the Next Election. IF we got involved with other People in Our Local Communities and worked together to provide everyone around us a real choice*.

Politicians represent the Parties. Not the People.

The Political Parties select People who will do what they are told and will either not question it, or will vote or be ‘whipped’ to vote the way that they are told to, usually with the threat that they will lose their seat or be passed by for promotion, if and when they try to not comply.

People who want to be politicians today rarely have service to others in mind. They want the job, not the responsibility and they are in Politics only to serve what they believe in, what’s in their best interests and ultimately only themselves.

*Please read ‘Officially None of The Above

Myth No.8: Supermarkets are driven by delivering value

As I write, the first seasonal Christmas ads for the big Supermarkets are already appear to be in circulation.

The dedicated aisles in Stores are already filled with everything that we have been conditioned to believe that we will want for our Christmas – with want for many of us being confused with need.

Loyalty cards, discount vouchers, coupons, 3 for 2, 2 for 1 and all these kinds of promotions are presented to us as ways to save money.

But the unspoken truth is that the Supermarkets set the prices and they will still be making profit on the goods that they sell us as part of any promotion they announce.

We get pulled in by these ‘offers’ and whatever we are attracted by, because of the benefits to us from whatever we perceive that they will be.

However, the only reason that the Supermarkets run offers and provide loyalty cards is so that they can sell more and keep selling more. Hopefully to us, rather than any of us choosing to go to some other Company’s store.

About a year ago, just after their latest turnover figures had been publicised, I did the maths on what a well-known Supermarket would be taking in profit, based on an average weekly shop and the company’s profit figures that were released.

On a weekly shop of say £100, the margin the Company was making was around £10 or 10%.

10% doesn’t sound like it’s a lot for a small business that might be turning over just a few thousand pounds a week.

But for a supermarket business making annual profits that run into the £Billions, £10 of profit on every £100 taken is disproportionately BIG.

If you take the time to consider these figures and what a small business is likely to receive, you will quickly appreciate why the big business model thrives and does so by finding it easy to offer ‘value’ that a small retailer – that could be our local Farm Shop – currently cannot.

This same business model is responsible for putting countless thousands of small businesses out of action. Taking away jobs, arguably much better customer service and the benefits that come from all parts of Our Food Supply being managed within our own Communities.

We have lost all of the untold benefits of proper local retail businesses so that big companies can make a lot of money and have the power to control the marketplace and supplies and continue to ensure that they do.

The value that supermarkets provide is just a Myth and no more.

It is a Myth that is only able to work in the way that it does because of how we regard money.

True value is far more than being about just money.

Real value is about the different parts of Our Lives that we overlook.

Because there isn’t an app, statistic, meme, popular thread, video or TV programme that is able to take count.

Myth No.9: The UK will have enough food in a crisis. We know this because we didn’t go hungry in the Covid Lockdowns

The Covid Pandemic, The Lockdowns and Social Distancing measures in response to it took place only 4 years ago.

However, despite these events being the source of so many of the impacts that we are still experiencing, Covid and everything linked to it is now treated as if the whole thing took place many lifetimes ago.

If you start to think back and focus, you’ll probably remember that flour, eggs and toilet rolls were running short or disappearing from Supermarket shelves, just as soon as the shops reopened, and the government published its instructions on how we were all now expected to behave.

We considered the absence of these Foods and ‘Essentials’ to be a ‘shortage’. But the truth is that we were not short of anything.

It appeared that the Supermarkets were short of some goods because of the way that supply chains work today under a system called ‘just in time’.

Just in Time is what’s known as a lean principal which many will have heard of as a business management tool too.

Just in Time cuts costs for retailers, manufacturers and any company that uses or works with stock, products or goods of any kind. By managing supply processes so that there is enough of everything to meet expected or planned needs and no more.

Supermarkets plan their business operations years, seasons, months, weeks, days and holidays, months if not years ahead.

And because of the data that Supermarkets are now recording about everything we do when we shop, Just in Time has become the basis of a fine art when it comes to planning and a system that they are able to rely on. Or so the Supermarkets believe.

What happened in the Lockdowns was our shopping habits changed. And they changed more quickly than any data could explain.

The issue was irresponsible hoarding in many cases. But the Supermarkets had never planned for Covid and so even the hoarding that we can be sure the Supermarkets would be able to make allowances for if they knew it was coming, was never part of the plan.

Yes, it took a few days and in some respects a few weeks for the shelves to look ‘normal’ again in every possible sense.

But the Supermarkets and The Food Chain as we know it, was never actually ‘short’ in a way where anyone went hungry.

The supermarkets just weren’t prepared.

If we were to experience the real shortages that war, a genuine pandemic and anything else that could close the UKs borders could easily guarantee, the Supermarket shelves would certainly empty. Many people and their families would quickly go short.

Covid and the shortages that were created unnecessarily were bad.

But in terms of a future crisis that is outside of political control, the problems would be like nothing we have ever seen.

Nobody is planning or putting the resources and infrastructure in place to ensure that we all have access to the basic essentials that everyone needs, in a time of national crisis that could now arrive and impact us at any time.

Myth No.10: The Supermarkets value UK Farmers and Food Producers properly

If you’ve been reading through this Booklet in the order it was published, you will have noted that we have already touched on the truths that underpin the relationship between Farmers and the Supermarkets.

However, it also important to recognise that when it comes to narrative creation and maintaining the narratives that are already in place, the Supermarkets and all the companies that manufacture or process Food for the Supermarkets, that they originally bought from Farms, are regularly advertising to tell us how much they value and support the Farmers that ‘grow’ for them.

Its almost as if it’s the way that you and I would expect Supermarkets to behave…

The proof of the pudding is in the eating. By reading industry publications like The Farmers Weekly or researching reports from any business that deals with or watches everything on agricultural markets that are being bought or sold, we can see that the money that Farmers and Food Producers are actually earning, after all their costs have been taken out, are wafer thin. IF that is any viable earnings exist at that point after all.

We talked about data harvesting earlier in the section ‘The Retailers: The Companies that make money by making food shopping easy for you’ and what the data retailers and the companies who buy from Farmers now have, enables them to do.

It is an uncomfortable truth to accept. But the situation exists where the companies that buy from Farmers can manipulate their contracts and arrangements to the extent that they have the same influence over Farming Businesses and Enterprises that they would have, if each of those Farms were just another site or department, and they owned them.

The travesty is that Supermarkets, Processors and Manufacturers have probably worked out to the penny what each of Our Farmers need to live. Based only on the Myth that is the National Minimum Wage.

The contract prices that the Farmers are offered by the buyers almost certainly reflect this accurately. And will be generously maintained, just so long as the Farmers continue to meet the targets that they have agreed.

Supermarkets, Retailers and those companies that insist they are there to support Farmers are paying lip service to public expectations and no more.

Yet we and our Farmers are poorer in countless and growing numbers of ways as the result of trusting them at their word.

Myth No.11: UK Farms aren’t suitable for growing the Food we need

In ‘Myth No.2: UK Farms supply 54% of the Food we eat’ we considered the way that different layers of The Food Chain Onion demand that our Farmers grow certain crops and that they grow certain varieties of those crops in certain ways.

A big part of what makes that Myth successful is that it helps convince us that there are many Foods that include Fresh Fruit and Vegetables that UK Farms are simply not able to grow.

The truth is very different.

If you were to undertake research into traditional crops, varieties and foods that can and have been produced across the UK, you will quickly see that the UK has the ability to supply all the Food that it needs, IF we were to focus Food Production on what we actually need, rather than what the pursuit of what profiteering tells us all that we want.

Need is the important thing to bear in mind. Need is not the same thing as want.

Some of the Foods that we can grow or have available to us across the UK can be viewed on this page on the NFU website.

Here’s another from The Marine and Seafood Council that lists all the wonderful fish that is available from our brilliant Fishing Businesses located around the UK Coastline too.

Yes, there is seasonality to consider. But People have been living and thriving on the Islands that we call our home for thousands of years without ever needing to ship in or transport food in from overseas.

Any suggestion that our Farms and Food Producers cannot produce the Food that we need is no better than a Myth.

Myth No. 12: The Minimum Wage reflects what it costs to live

In the October 2024 Budget, that has created so much angst because of the Farm Inheritance Tax issue, it was also announced that the National Minimum Wage will rise to £12.21 per hour from April 2025.

Farmers and Small Business Owners are already worried about the implications of this mandatory wage rise.

That’s before the rise in Employer National Insurance Contributions is considered, coming alongside at the same time.

However, The Food Chain isn’t just about how Food gets to us.

A layer of the Food Chain Onion is also the question or questions that surround whether or not we can actually access the Food that we need – not least of all because of the pressing question “Is Food something that we can all afford?”

The truth is that the 2x healthy, nutritious, fresh and calory appropriate meals, that we all need each and every day, is something that not all of us can afford.

Many do ask the question “How can that possibly be, when the UK has a good Minimum Wage?”

The reality we face is the Greed-driven system we are considering only a part of within this Booklet, has effected just about everything else in and across our lives too.

The UK has a growing underclass of People who cannot afford to live independently, even when they work and receive the National Minimum Wage, without claiming Benefits, using Charities (such as Food Banks) or by going into debt.

The figures that the government and the people who advise them use to calculate how much the Minimum Wage should be, use average costs to calculate what any ‘normal’ person would need to live.

Yet ‘averages’ can be dangerously out of touch with reality. Not least of all because in this case they don’t take into account such changes as real-time inflation, local prices, what is essential vs what are luxuries, and what it really takes to live with the world as it is today.

In October 2023, the National Minimum Wage was £10.42. Yet I calculated the real hourly rate for a 40-hour week that any single adult would need to have earned just to be able tom function independently was £14 per hour.

So, even with the rise that will come in April 2025, this would leave a single person, working 40 hours a week, short by some £71.60 weekly – IF prices had not by then changed since October 2023.

And we know that they have…

With the way that our money-centric culture works today, we are often encouraged to pay for everything over the lifetime we have it, or on the basis that we can only get the best price by perhaps by paying over a year or longer, IF we contractually tie ourselves in.

This means that many of us must meet these commitments that we have made, whether we have an unforeseen change in circumstances, whether we experience inflation, and whether we then have enough money for food or not.

Because Food is one of the few things that we actually pay for as we go, if we do find ourselves short of money, some of what we eat is usually the first thing to go missing from the list.

Myth No.13: The Price we pay for everything reflects the genuine cost

Business and commerce have existed for a very long time.

It is only reasonable to expect that those who are entrepreneurial enough to take the risk and make the investments necessary for a business to be launched, to survive and ideally thrive, must gain some kind of reward that reflects this appropriately.

However, what is genuinely appropriate and what is considered appropriate today, when laws or regulations now exist to suggest otherwise – often because someone with influence has had them changed or removed – are two very different things.

They lead to very different outcomes for everyone who is impacted, whether they are aware of it or not.

Because something is ‘legal’ doesn’t automatically make it right.

We really do neglect to understand that deregulation is NOT good for everyone.

Deregulation is only good for those whose businesses have been deregulated.

The businesses and interests that have been able to influence politicians to remove and change regulations are usually the ones that need to be regulated most of all.

Meanwhile, Farmers, Small Businesses and Voters, who have no real influence at all, are usually the ones that are suffering because new regulations are being imposed that control what WE all do!

Deregulation of businesses that aren’t adding genuine value to supply chains of every kind adds unnecessary profit margins to whatever Foods, Goods or Services pass through their hands.

Just one layer of The Food Chain Onion adding cost without adding genuine value pushes the prices of the Food we buy up beyond where it should be.

That’s before we consider whether every other layer of the Food Chain Onion, beyond Farmers and Consumers, will inevitably add their own additional profit as Food ‘products’ pass through their hands and ownership too.

Regrettably, the approach to printing money that the previous Tory and now current Labour government has, means Retailers and providers of any goods or services that meet our Basic and Essential needs – like water and energy companies – can keep pushing up their margins. Because they believe the government will always find a way to pay.

This reality across businesses is now a very real problem for us as it is encouraging greed and the record levels of inflation that go with it in every direction.

The genuine costs of everything we need or that is essential to eat is massively overinflated. For no better reason than so many different 3rd party interests have inserted themselves into The Food Chain, where there is no need for them to be, where proper regulation and governance would otherwise stop them from being.

Ultimately, the problem reflects the way that we live and The Moneyocracy that life revolves around today.

Its all driven by greed.

Part 3: Perceptual Barriers; Solutions; Our Local Future

Situational Bias and Group Gaslit Isolation

Yes, these terms sound like a mouthful and they are. But its safe to say that they shouldn’t even exist for us to have to think about chewing on.

Situational Bias: the biggest barrier to change

A theme that the reader may well have noted throughout this Book, is that we are typically set in our ways, take for granted that everything is OK, and there is a culture-wide belief that somebody somewhere else has both the responsibility AND will use that responsibility to sort everything our for the best – as and when it needs to be sorted.

Prominently running alongside or more likely in the driving seat is the relationship that we have with money and the influence that it has across every part of life.

Many of us simply do not believe that it is possible for the world to even work without money playing the role that it does and continuing to have the power and influence that it does.

Because we are completely bought-in to the idea and belief system that tells us ‘that’s just the way it is’.

However, there isn’t just an alternative system available to us. Everything within that alternative system would be much happier, healthier, safer, more secure, just, balanced and fair to us all, too.

We don’t see it. We aren’t open to it. We get angry at the mere suggestion of it.

Because it’s a change that would mean life would work and resemble a very different way of being, with values and priorities that just don’t seem to make any sense with where we are now.

We have a collective Situational Bias, that is holding us back and preventing us from rejecting The System that is actually in the process of destroying everything in life that has any value or ‘real’ worth.

Group Gaslit Isolation: Being conditioned together to believe we cannot trust ourselves, alone

Theres a good chance that if you already know, deep down, that there is something wrong, not just with The Food Chain, but across society itself, you will have had moments – and possibly many – where you have watched, read or heard narratives being shared that you know are either wrong or deliberately misleading.

However, because the messaging is in the mainstream, you question if you are the only one who sees the situation that way, and then question if it is you who are wrong.

It may or may not be reassuring to learn that you are not alone and that the majority of people probably feel exactly the same way.

The problem for all of us is that unless we are really thinking about everything, what we are feeling and asking ourselves why we feel it all of the time, we are more likely to assume that its safe and reliable to ‘go with the group’.

In an age when we are too distracted to have the great social interactions that People once had with everyone in their Communities and those immediately around them, we look to our ‘leaders’ for direction on ‘what the group’ is doing instead.

For many, ‘the group’ and therefore ‘the leaders’ are the establishment, the mainstream media and the politicians, or alternatively the new public figures and celebrities with large followings and subscriber lists on social media.

What so many don’t realise is that the way that information is being used, manipulated and pushed at us from every direction has enabled a situation to exist where we are being gaslighted, not only to believe that we are wrong, but that we are also alone in what we think.

This Group Gaslit Isolation* means that we are likely to either follow the establishment narratives religiously and scoff at anyone who doesn’t.

Or, if we have reached a point where we know that the direction of the establishment is not aligned with what is best for us, we are likely to jump behind these new public figures or what are in many cases false prophets instead.

*If you have a better term to describe what I have called ‘Group Gaslit Isolation’, please get in touch and let me know!

Trust Your Instinct. Trust the Evidence of Your Own Eyes

Regrettably Situational Bias and Group Gaslit Isolation are effective tools that are effecting us all.

They are skewing our reason and judgement, because of the way that we have also been culturally led to believe that Truth can only be quantified and confirmed with real, tangible evidence.

It should by now be evident to us that evidence of anything cannot be relied upon and that absence of evidence is not evidence of absence.

Likewise, when regulations, rules and laws have been created, changed, implemented to legalise or legitimise the actions of those who are able to influence the processes and people who legislate, we can be sure that any evidence used to uphold any of them that serve specific interests rather than what is in the best interests of all, is questionable evidence in itself.

Just because something is legal, doesn’t make it morally or ethically right.

There is a very big difference. As we are now experiencing at significant cost.

Nobody has the right to make a profit

Profit and the greed that drives it are at the core of the problems that The Food Chain and every part of Society faces.

People who haven’t yet snapped out of the money-addicted-haze that has clouded everything meaningful in life will certainly snap at any such suggestion and will protest that this is what business and commerce is all about.

That may be so.

But there is profit that comes as a happy side effect or consequence of serving the customer well.

And there is the profit that is achieved, because that is all the business or organisation now focuses upon.

The majority of supply chains that are made up only of parts or layers that add real value and no more, can be and should be very healthy businesses. Because they have only got service and product delivery to customers at heart.

However, when businesses of any kind insert themselves into any supply chain, especially by using resources that only an already broken system has enabled them to obtain, they are taking from and making life harder for everyone downstream of their impact.

They are doing so without any morally or ethically justifiable cause.

Nobody has the right to make a profit. No matter what they have invested, speculated or bet on the ‘opportunities’ they have exploited.

This is especially so when the supply chain is like The Food Chain and supplies Basic Essentials that People need just to survive and enjoy an acceptable standard of life.

The People who create and manage the financial systems and devices, the shares and other tools like futures that are making them money from the Food Chain, when they are putting nothing with genuine value back in, may not know or ever meet the Farmers who are going out of business, or the People in poverty across the UK who are using Foodbanks.

They are responsible for what is happening and the disaster that is now unfolding, nonetheless.

The Alternative: A Farmer and Community Led Food Chain Revolution

Very few of us don’t know that there’s a problem.

In fact, many of us see the problem – as it affects us – very clearly indeed.

However, the solution is itself a problem.

Firstly, because so many of us don’t agree, understand or accept what the problem that must be solved really is.

Secondly, because many of us already believe that the solution to the problem as we see it, is also the best solution for everyone else.

Thirdly, because we have lost the ability to discuss different solutions to find the best answer or a hybrid of the best solutions where everyone can win and solve the problems that we share, because it’s easier to make everyone wrong who doesn’t agree that we are right.

Whilst I have spent many hours thinking and writing about solutions, what they would look and feel like and the steps that we will all need to take to get there, I have long been aware that the answers and therefore the solutions must come from us all.

Of the many reasons that we have reached the terrible state that the UK and the World is experiencing in every sense, the lack of real leadership and the insertion of people into government who are playing at being politicians, but have their own agendas, is right at the heart of the mess we are in.

Leadership isn’t a right. Its not something that can be bought. Its not something that belongs only to people who can pretend that they are special in some way.

But leadership can be a process that each and every one of us can play an active role in.

The leadership that we all need must come from the grassroots up.

Food and our Food Security is not only important so that we can live and maintain happy healthy lives.

Food sits at the centre of a different, people-centric way of thinking about life, where we have removed the damage that is done by the constant prioritisation of money and replaced it with values that put people and our needs first and fairly in everything.

The Food Revolution that is now essential and will save, revalue and reinvigorate UK Farming requires that UK Farmers take a leading role.

But it is the relationship between Farmers and The Members of their Local Communities that will matter most.

It is the potential that exists to build and rebuild local Food Chains and genuine circular economies that become the cornerstone of Local Community Life that holds the even greater potential to begin a revolution that will change everything for the better, throughout our system of governance and Life.

If you would like to know or discuss more

Who Controls Our Food Controls Our Future was never intended as a platform for any of the Solutions as I see them.

If you would like to read more about my ideas, experience and the solutions that I have published to date, please visit my Blog, Downloads Page, and Amazon Bookshelf.

I will be very happy to answer questions or discuss any of the content of this or any of my work with legitimate enquirers. Please get in touch by e-mail at acommunityroute@gmail.com

I will end here by saying only:

“It is essential that we all make ourselves open to new learning and that we are ready to listen to others. Because that is the only way we and the solutions now needed are going to be heard.”

Thank you for reading.

A Free to Download PDF Copy of Who Controls Our Food Controls Our Future is available immediately below. Alternatively, f you would like to purchase a copy to download for Kindle from Amazon (£1.99 UK Price at time of Publication), please find the link below the PDF version.